5 Online Year-End Fundraising Stats You Can Use to Help Craft Your Campaign


This guest post on year-end fundraising stats is from Nathan Hill at NextAfter. Here are 5 quick online year-end fundraising stats that can help you cut through the year-end fundraising clutter with your communications. That’s what I wondered as well…which brings us to year-end fundraising stat number two. #2. When it comes to year-end fundraising stats, this one should be top of mind. #4.

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Engagement Fundraising Stats You Should Know


After reading a recent nonprofit donor engagement benchmark study, I wanted to share these key engagement fundraising stats: 78% of donors give to more than one charity with 47% of those folks giving a majority (67% on average) of their annual total donation amount to the charity which they feel most connected. So what do you do with these stats? You can see all the cool stats in the study found here.

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Interesting Stats about Nonprofit Newsletters – and Winners!

Kivi's Nonprofit Communications Blog

Here are some other interesting stats from the survey, which was completed by 419 nonprofits. Thanks to all of you who took our survey this month on nonprofit newsletters. I’ve shared some of the results already in posts on how social media is influencing newsletters and how often you should send email newsletters to supporters. Print Newsletters. The most popular length for a print newsletter is four pages (33% of those publishing a print newsletter), followed by eight pages (23%).

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Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

In addition, Network for Good has released first quarter stats for 2012 on their Quarterly Digital Giving Index. Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Today, we are going to look at online fundraising.

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Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

We’ll do one more stat/trend summary for you on online fundraising soon! On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN).

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Social Media Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

We’ll look at key email stats from these reports soon. Last week, I wrote an article detailing 3 big reports recently released on nonprofit marketing and fundraising. There is a ton of information in these reports and it can be a little overwhelming trying to sort through it all. I thought it would be helpful to break those reports down based on certain topics. Today we are going to tackle social media.

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“T-Stats Saved My Weekend” and other True Stories

JCA Insights

One of JCA’s most successful Business Intelligence initiatives has been T-Stats – the BI tool that JCA developed for the Tessitura Arts Enterprise software. With today’s blog I thought I’d start by sharing a story from one of our T-Stats users. But first – she opened T-Stats. T-Stats had been on her desktop for a while, and she had certainly spent a bit of time with it in the past, but on this Friday afternoon, it really proved its mettle.

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How to Make a Stat Work in Marketing

Kivi's Nonprofit Communications Blog

The basic stat in all of the ads is that the odds of having a child diagnosed with autism are 1 in 110. Hating statistics and other cold hard facts, and loving stories instead, is very popular in our field right now. I’m mostly on that bandwagon too. But what if you could use a good statistic to help tell your story? I saw this Austim Speaks PSA with Toni Braxton on TV recently, and it caught my attention, even before I realized it was for a nonprofit.

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Social Media Stats

The Agitator

To end your week, here’s a snappy video presentation of internet, web, social media stats. Add that to the latest online video usage numbers from Comscore … the average US internet user viewed 18.5 hours of online video in July. And, as usual, we ask … were any of those videos yours? Don't Miss these Posts communications fun media usage new media online fundraising online video research social networking

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Cool Stats On Social Media Fundraising

The Agitator

Nonprofit Tech for Good recently proffered 14 “Must Know” stats about fundraising, social media and mobile technology. Here are six to tease you on a Monday morning. I can tell you’re not quite ready yet for heavy lifting this week. Responsive design increases giving 96% on mobile and tablet … 126% on mobile. 59% of those who engage with nonprofits via social media have been inspired further to donate money … and 53% to volunteer.

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22 Really Useful Customer Retention Stats

The Agitator

That said, the article did include a link leading to some fascinating customer retention stats … 22 of them in fact. Starting with a retention stat you must have heard, and teasing with a few that are less frequently touted, here’s a sampling. Today I stumbled upon an article titled Top 5 Keys to Customer Retention. The article itself was crap, and since it’s my job to protect you from such overwrought drivel, I won’t give you a link to it.

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10 Social Media Stats for Nonprofit Marketers

Nonprofit Marketing Blog

Here are 10 fun stats on social media that can help you decide how to spend your time. Is one of your 2014 goals to get your social strategy in order? 73% of U.S. online adults now use social networking sites. Source: Pew Tweet this. Roughly one-third of the world’s population is now online. Source: We Are Social Tweet this. 68% of Instagram’s users are women. Source: Business Insider Tweet this.

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10 Mobile Stats for Nonprofit Marketers

Nonprofit Marketing Blog

It’s no secret that mobile is quickly becoming the platform of choice for many, but these stats really drive the point home. Nonprofit marketers should heed these trends and factor mobile into their communication and fundraising strategies to effectively attract and connect with donors in the coming years. 56% of all American adults are now smartphone adopters. Source: Pew Tweet this. American adults spend an average of 141 online minutes using mobile devices.

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Here’s how fundraising retention rates compare to other industries


Fundraising donor commitment donor retention donor retention stats fundraising retention rates fundraising statsFitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD ! Individual membership organizations – a bit old, but in 2012 the average retention rate was 78%. Trade or organizational membership organizations – 85% (also reported in 2012 ).

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DMA Direct Mail Stats

The Agitator

direct mail stats from the DMA’s new 2010 Statistical Fact Book: Direct mail accounts for 52% of all mail (over half of all mail has been direct mail since 2007). Ethan Boldt at Inside Direct Mail reports these U.S. Households receive 24.7 pieces of mail per week (down from a high of 26.2 a few years ago). In terms of mail individuals say they "read immediately" … From federal government, 63%. From merchants, 51%. From social, charitable or political senders, 43%.

Which Fundraising Stat Impresses You Most?

The Agitator

In his Friday post , Roger asked: How many donors must we lose before we learn? The Chronicle of Philanthropy reported that initial results from #GivingTuesday show terrific growth. As they put it, the initial “haul” of #GivingTuesday looks to be $168 million, up from the estimated $117 million last year.

[Guest Post] 9 Shocking Stats that Should Convince Your Church to Start Using Mobile Giving Today

Fundraising Coach

9 Shocking Stats that Should Convince Your Church to Start Using Mobile Giving Today. Here are a few staggering stats to illustrate why I think we should come into the modern age of online and mobile giving in the Church. If these stats haven’t convinced you to start seriously considering mobile giving for your Church, then think about what the likes of Apple, Starbucks, Amazon, and many others have done to train churchgoers. Today I am pleased to introduce you to Tithe.ly

The Stat You Can’t Ignore Anymore

Sea Change Strategies

Today, we were reminded of that stat when we learned that 47% of a client’s revenue is being generated by the 1.4% In Sea Change’s Wired Wealthy report we found that way back in 2008, donors who gave between $1,000 and $10,000 made up only 1% of organizational donor files, but generated 30% of revenue (online and offline). of their file who give gifts over $1,000. The kicker? They have no robust online cultivation program for these donors. Don’t you think they should?

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Distracting Social Media Stats

The Agitator

Although you know I hate to fan your social media flames, here are the latest social media usage stats from the Pew Internet Project. Some highlights: 46% of online American adults are social network site (SNS) users. This figure was only 8% on February 05. Of these, 73% have Facebook accounts, 48% use MySpace, 14% use LinkedIn. 45% of SNS users have college or advanced degrees (now I’m getting more interested), compared to 35% of the entire online population.

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Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). Do you have other stats that could be added to this list?



Data Sheets Fundraising Major Giving Planned Giving charitable giving charity blog engagement fundraising fundraising research Giving USA Stats Lead Generation major gift fundraising major gift marketing Philanthropy Planned Giving MarketingA chart from Third Sector’s Report. Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report , we now know that the United States continues to be the most charitable nation on the planet.

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Mobile Impact: 7 juicy stats + a free webinar

Nonprofit Marketing Blog

To tide you over, here are 7 juicy stats to help you think about how mobile might affect your nonprofit fundraising and marketing efforts this year: 58% of all American adults are now smartphone adopters. Next week, I will join PayPal’s Tanya Urschel to present a free webinar, Mobile Impact 301: How to Raise More Money via Mobile. This event is part of the Mobile Impact series offered in conjunction with BetterWorld Wireless and TechSoup.

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Global internet statistics for 2018

Public Sector Marketing 2.0

It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Statistics 2018 digital statistics 2018 internet statistics 2018 social media statistics digital trends global internet use internet stats

The number one reason why you aren’t getting your share of dollars from donor advised funds


I couldn’t find stats on the medians for those sponsor types. Fundraising Major Giving Planned Giving donor advised funds donor advised funds rules donor advised funds strategy philanthropy blog posts philanthropy statsAccording to Fidelity Charitable , most donor-advised fund account holders included or will include a bequest in their estate plans.

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What are nonprofits doing with social media? Six interesting stats

Nonprofit Marketing Blog

It’s the week of studies! First we had the eBenchmarks study , then the Convio benchmarks study , and now the Blackbaud social media benchmark study. It’s an opportunity to see how you stack up in all different ways online. The Blackbaud study shows despite limited budgets and staffing, nonprofits continue to find value in their growing social networks. Here are six key findings: • 98% have a Facebook page with an average community size of over 8k fans.

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3 big reasons why email open rates don’t matter (and what you should measure instead)


Digital Marketing Direct Marketing Fundraising email click through rates email CTR's Email Marketing email marketing best practices email marketing metrics email marketing stats you should be tracking email open rates Inbound phone calls Number of pages visitedFirst, a short story. Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies. She was showing off her firm’s marketing emails.

Kick-off the New Year with a healthy dose of global digital stats

Giving in a Digital World

The strategy projects I work on often involve organisations working in multiple countries, so I’m always on the look-out for research reports that offer country-by-country comparative digital usage data – to help assess the need for office-specific variations in plans or expectations. With this in mind, it was great to see the Global Digital Statistics Report the kind folks at We Are Social Singapore have just made available through Slideshare (you can flick through a copy above).

Latest Stats On Social Nets

The Agitator

There’s lots of fresh data floating around on usage of social nets. This summary from comScore indicates that MySpace, with 70 million visitors in February, is still the #1 site for online US adults, but Facebook at 57 million is growing fastest (77% in past 12 months, compared to MySpace’s 3%) and at that rate will soon be #1. Everyone else is far behind in the pack. Other research delves into social net penetration and usage by key audiences.

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Why internet users and social media users are now essentially the same thing

Public Sector Marketing 2.0

According to Internet World Stats , there are now 2.3 Insight Rant Statistics comscore Google online Social Media world internet statsBillion Internet users on our planet. That’s approximately 33% of the world’s population. Growth over the last decade has been registered at 528%. The growth rate is only expected to increase during this decade. With that in mind, consider these recent ComScore findings: In October 2011, 1.2

Data-fest: Great new stats and insights on social media, Twitter, mobile

Nonprofit Marketing Blog

Mashable and George Weiner have some excellent new data to share about social media usage and mobile giving. These three articles are MUST READS: 1. Mashable: Our Social Media Obsession by the Numbers (based on a Retrevo study). Mashable: The Current State of Twitter by Muhammad Saleem. George Weiner in the Huffington Post: Mobile Giving and Why People Are Bad at Poker. Here are the highlights, in case you don’t have time to read all of these articles.

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Juicy stats, benchmarks and lessons on online giving

Nonprofit Marketing Blog

Target Analytics today released the 2008 donorCentrics Internet Giving Benchmarking Analysis, which they admit may just qualify as the longest title in the history of online statistical reporting. In plain English, this is a useful annual study that give you a sense of how 24 big national nonprofits are doing with their online fundraising. You can compare and contrast your results. Loads of fun for the fundraising geeks among us—Benchmark! Experience insecurity! Or smile with schadenfreude!

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A New Landing Page, Just for Fundraisers


At the top of the page, the fundraising stats widget allows users to easily view year-over-year stats about their fundraising program - from the total number of donors, to the total number of contributions and sustainers. Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks.

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How to Find a Nonprofit Job After Election Day


The end of the campaign trail is in sight and while it’s hard to think much about anything besides GOTV stats and your campaign team’s eventual glory on November 4th, you can’t help but think: What’s next? As election season comes to an end, many campaigners will be turning their attention to the job hunt. Many nonprofits are looking for individuals with an organizer’s skills and mindset. organizer campaigner nonprofit jobs

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Build Beautiful Charts & Graphs with Data Visualization on EveryAction


With Data Visualization in EveryAction , users can build beautiful, customizable charts and graphs of their data within the software where it resides: Users are automatically equipped with several default 'Analytics Dashboards', which display pre-built charts and graphs for Advocacy delivery stats, Online Activity numbers, Organizing metrics, Contribution summaries, and Email Performance stats.

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Mixed Links for Nonprofit Communicators – February 15, 2019

Kivi's Nonprofit Communications Blog

Today I share Facebook stats and news and how to get responses to your emails. Here are 10 Need to Know Facebook Marketing Stats for 2019. Bourbon on Rye. Lexington, KY Did y’all have a good week? I hope so! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Hootsuite shares How to Use Facebook Lookalike Audiences: The Complete Guide.

Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. I hope you find these stats useful. We’ve also shared stats on nonprofit email trends , online fundraising trends and social media trends. Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65.

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Mixed Links for Nonprofit Communicators – October 4, 2019

Kivi's Nonprofit Communications Blog

This week we have social media stats, event planning tips, and possible blocks to creative thinking. Nonprofit Tech for Good put together a list of 39 Social Media Stats from the 2019 Global NGO Technology Report. Town Branch Distillery. Lexington, KY. It’s finally my favorite month – October!

24 amazing benchmark reports on fundraising all in one place


26 Really Interesting Planned Giving Marketing Charts, Stats, and Graphs. If you’re like me, you like to noodle data and scratch your head a lot. I’ve done so much head-scratching that my hair is almost gone! Anyway, I stumbled on this link that houses 24 benchmark reports on fundraising. It’s really useful to have all of this information in one place (although you have to fill out forms to download them).

Mixed Links for Nonprofit Communicators – June 12, 2020

Kivi's Nonprofit Communications Blog

This week we have COVID stats, marketing metrics, tweets for a month, and more. Heather Mansfield shares 10 Must-Know Stats About COVID-19 Donors. Callway Gardens. Pine Mountain, GA. Good afternoon, good friends. How is everyone doing? As always on Fridays, I have the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Here are 5 Things That Nonprofits Wish They Knew Three Months Ago.

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Have You Zeen It?

Social Media Bird Brain

Last week was a post on influence and I was going to write a post following up on that, but if my stats are any indication, you all are sick of hearing about influencers*. So, let's talk about Zeen. What Is Zeen? Zeen is a platform for creating a digital magazine. You can add your original content, pictures, videos, etc. or link to content on the web. It's a quick way to curate content that. Zeen small nonprofits social communication digital magazine content curation

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How Often Should You Report Results?

Kivi's Nonprofit Communications Blog

Below I’m sharing a quick video with some stats from our 2019 Trends Report, but I think you’ll also find these resources helpful too: Not sure what you should measure? If you aren’t reporting your communications results regularly to your management and board, you need to start. Start the discussion with these five questions. One of those questions is about objectives for your communications plan. You have more options for objectives than you might think.

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Pro Tip – Check How Easy Your Text Is to Read in Word

Kivi's Nonprofit Communications Blog

Once that is finished, you will see your readability stats. Here are the stats for this post: Were you already using these stats? Here’s a quick tip for you today on using Microsoft Word to check how easy it is for your supporters to read your communications. Word has the ability to let you know your Flesch Reading Ease score and your Flesch-Kincaid Grade Level. You just have to turn it on! Wait, what?

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Fundraising vs. Facilitating


>> 26 Really Interesting Planned Giving Marketing Stats. >> Fundraising focuses on an organization’s process for raising money by requesting donations. Facilitation focuses on helping others achieve their goals through philanthropy. Fundraising is what most of you are told to do. Facilitation is what most of your supporters want you to do. Fundraising is what some of your board members refuse to do. Facilitation is what all of your board members will be happy to do.