Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

In addition, Network for Good has released first quarter stats for 2012 on their Quarterly Digital Giving Index. Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up.

Stats 87

Social Media Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

We’ll look at key email stats from these reports soon. Last week, I wrote an article detailing 3 big reports recently released on nonprofit marketing and fundraising. There is a ton of information in these reports and it can be a little overwhelming trying to sort through it all. I thought it would be helpful to break those reports down based on certain topics. Today we are going to tackle social media.

Stats 67

Trending Sources

Which Fundraising Stat Impresses You Most?

The Agitator

In his Friday post , Roger asked: How many donors must we lose before we learn? The Chronicle of Philanthropy reported that initial results from #GivingTuesday show terrific growth. As they put it, the initial “haul” of #GivingTuesday looks to be $168 million, up from the estimated $117 million last year.

10 Mobile Stats for Nonprofit Marketers

Nonprofit Marketing Blog

It’s no secret that mobile is quickly becoming the platform of choice for many, but these stats really drive the point home. Nonprofit marketers should heed these trends and factor mobile into their communication and fundraising strategies to effectively attract and connect with donors in the coming years. 56% of all American adults are now smartphone adopters. Source: Pew Tweet this. American adults spend an average of 141 online minutes using mobile devices.

Stats 38

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

We’ll do one more stat/trend summary for you on online fundraising soon! On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks. Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN).

Stats 42

Cool Stats On Social Media Fundraising

The Agitator

Nonprofit Tech for Good recently proffered 14 “Must Know” stats about fundraising, social media and mobile technology. Here are six to tease you on a Monday morning. I can tell you’re not quite ready yet for heavy lifting this week. Responsive design increases giving 96% on mobile and tablet … 126% on mobile. 59% of those who engage with nonprofits via social media have been inspired further to donate money … and 53% to volunteer.

Stats 19

Social Media Stats

The Agitator

To end your week, here’s a snappy video presentation of internet, web, social media stats. Add that to the latest online video usage numbers from Comscore … the average US internet user viewed 18.5 hours of online video in July. And, as usual, we ask … were any of those videos yours? Don't Miss these Posts communications fun media usage new media online fundraising online video research social networking

Stats 13

How to Make a Stat Work in Marketing

Kivi's Nonprofit Communications Blog

The basic stat in all of the ads is that the odds of having a child diagnosed with autism are 1 in 110. Hating statistics and other cold hard facts, and loving stories instead, is very popular in our field right now. I’m mostly on that bandwagon too.

Stats 33

[Guest Post] 9 Shocking Stats that Should Convince Your Church to Start Using Mobile Giving Today

Fundraising Coach

9 Shocking Stats that Should Convince Your Church to Start Using Mobile Giving Today. Here are a few staggering stats to illustrate why I think we should come into the modern age of online and mobile giving in the Church. If these stats haven’t convinced you to start seriously considering mobile giving for your Church, then think about what the likes of Apple, Starbucks, Amazon, and many others have done to train churchgoers. Today I am pleased to introduce you to Tithe.ly

Interesting Stats about Nonprofit Newsletters – and Winners!

Kivi's Nonprofit Communications Blog

Here are some other interesting stats from the survey, which was completed by 419 nonprofits. Thanks to all of you who took our survey this month on nonprofit newsletters.

Stats 14

Here’s how fundraising retention rates compare to other industries

iMarketSmart

Fundraising donor commitment donor retention donor retention stats fundraising retention rates fundraising statsFitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD !

Focus!

iMarketSmart

Data Sheets Fundraising Major Giving Planned Giving charitable giving charity blog engagement fundraising fundraising research Giving USA Stats Lead Generation major gift fundraising major gift marketing Philanthropy Planned Giving MarketingA chart from Third Sector’s Report.

The number one reason why you aren’t getting your share of dollars from donor advised funds

iMarketSmart

I couldn’t find stats on the medians for those sponsor types. Fundraising Major Giving Planned Giving donor advised funds donor advised funds rules donor advised funds strategy philanthropy blog posts philanthropy stats

Why you gotta ask for 39 cents? Fundraising laughs

Wild Woman Fundraising

Appeals Fundraising 101 blackbaud monthly giving stats fantastic monthly giving Fundraising mazarine treyz monthly giving saturday night live why is monthly giving so important Recently I saw this Saturday Night Live sketch about fundraising videos.

Cards 28

Mobile Impact: 7 juicy stats + a free webinar

Nonprofit Marketing Blog

To tide you over, here are 7 juicy stats to help you think about how mobile might affect your nonprofit fundraising and marketing efforts this year: 58% of all American adults are now smartphone adopters. Next week, I will join PayPal’s Tanya Urschel to present a free webinar, Mobile Impact 301: How to Raise More Money via Mobile. This event is part of the Mobile Impact series offered in conjunction with BetterWorld Wireless and TechSoup.

Kick-off the New Year with a healthy dose of global digital stats

Giving in a Digital World

The strategy projects I work on often involve organisations working in multiple countries, so I’m always on the look-out for research reports that offer country-by-country comparative digital usage data – to help assess the need for office-specific variations in plans or expectations. With this in mind, it was great to see the Global Digital Statistics Report the kind folks at We Are Social Singapore have just made available through Slideshare (you can flick through a copy above).

DMA Direct Mail Stats

The Agitator

direct mail stats from the DMA’s new 2010 Statistical Fact Book: Direct mail accounts for 52% of all mail (over half of all mail has been direct mail since 2007). Ethan Boldt at Inside Direct Mail reports these U.S. Households receive 24.7 pieces of mail per week (down from a high of 26.2 a few years ago). In terms of mail individuals say they "read immediately" … From federal government, 63%. From merchants, 51%. From social, charitable or political senders, 43%.

Engagement Fundraising Stats You Should Know

iMarketSmart

So what do you do with these stats? You can see all the cool stats in the study found here. The post Engagement Fundraising Stats You Should Know appeared first on MarketSmart.

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

Digital Marketing Direct Marketing Fundraising email click through rates email CTR's Email Marketing email marketing best practices email marketing metrics email marketing stats you should be tracking email open rates Inbound phone calls Number of pages visitedFirst, a short story.

“T-Stats Saved My Weekend” and other True Stories

JCA Insights

One of JCA’s most successful Business Intelligence initiatives has been T-Stats – the BI tool that JCA developed for the Tessitura Arts Enterprise software. With today’s blog I thought I’d start by sharing a story from one of our T-Stats users. But first – she opened T-Stats. T-Stats had been on her desktop for a while, and she had certainly spent a bit of time with it in the past, but on this Friday afternoon, it really proved its mettle.

Why internet users and social media users are now essentially the same thing

Public Sector Marketing 2.0

According to Internet World Stats , there are now 2.3 Insight Rant Statistics comscore Google online Social Media world internet statsBillion Internet users on our planet. That’s approximately 33% of the world’s population.

3 Big New Stats You Need to Know About Donor Advised Funds from Fidelity Charitable

iMarketSmart

The post 3 Big New Stats You Need to Know About Donor Advised Funds from Fidelity Charitable appeared first on MarketSmart. LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE.

Nonprofit Technology: Changing The World

J Campbell Social Marketing

Check out these stats, from an infographic created by CompterScienceZone.org : 47% of Americans learn about social causes via social media. Technology has changed the nonprofit world permanently.

Stats 69

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Marketing Profs shares Content Marketing Stats and Trends in 2017 [Infographic]. Happy Friday! My kids just got out of school so I really need some Mixed Drinks.I mean Links… Kivi is doing a free webinar for Bloomerang, June 1st, on What a Communications Plan Should Look Like.

Link 39

Distracting Social Media Stats

The Agitator

Although you know I hate to fan your social media flames, here are the latest social media usage stats from the Pew Internet Project. Some highlights: 46% of online American adults are social network site (SNS) users. This figure was only 8% on February 05. Of these, 73% have Facebook accounts, 48% use MySpace, 14% use LinkedIn. 45% of SNS users have college or advanced degrees (now I’m getting more interested), compared to 35% of the entire online population.

The Stat You Can’t Ignore Anymore

Sea Change Strategies

Today, we were reminded of that stat when we learned that 47% of a client’s revenue is being generated by the 1.4% In Sea Change’s Wired Wealthy report we found that way back in 2008, donors who gave between $1,000 and $10,000 made up only 1% of organizational donor files, but generated 30% of revenue (online and offline). of their file who give gifts over $1,000. The kicker? They have no robust online cultivation program for these donors. Don’t you think they should?

I was wrong

Wild Woman Fundraising

Fundraising 101 CEffect Dana Farber Development fundraising fundraising income fundraising stats gayle gifford guest post harvard how to raise individual money individuals money program income Program service income staff capacity The National Center for Charitable Statistics

Want People to Share Your Story? Stop Making It So Hard! Do This Instead.

Kivi's Nonprofit Communications Blog

Prepare branded graphics (your logo plus inspirational quote or shocking stats). A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill.

Stats 95

Pro Tip – Check How Easy Your Text Is to Read in Word

Kivi's Nonprofit Communications Blog

Once that is finished, you will see your readability stats. Here are the stats for this post: Were you already using these stats? Here’s a quick tip for you today on using Microsoft Word to check how easy it is for your supporters to read your communications.

Stats 68

3 Ways to Stay Safe from Cyber Attack

Getting Attention

Even worse, it will require an enormous investment of time and budget to repair and get back up and going; even with that, critical donor data, program stats , and email lists may be lost or corrupted. Yes, this has to matter to you.

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). Do you have other stats that could be added to this list?

PPC 0

Latest Stats On Social Nets

The Agitator

There’s lots of fresh data floating around on usage of social nets. This summary from comScore indicates that MySpace, with 70 million visitors in February, is still the #1 site for online US adults, but Facebook at 57 million is growing fastest (77% in past 12 months, compared to MySpace’s 3%) and at that rate will soon be #1. Everyone else is far behind in the pack. Other research delves into social net penetration and usage by key audiences.

24 amazing benchmark reports on fundraising all in one place

iMarketSmart

26 Really Interesting Planned Giving Marketing Charts, Stats, and Graphs. If you’re like me, you like to noodle data and scratch your head a lot. I’ve done so much head-scratching that my hair is almost gone!

How to Find a Nonprofit Job After Election Day

EveryAction

The end of the campaign trail is in sight and while it’s hard to think much about anything besides GOTV stats and your campaign team’s eventual glory on November 4th, you can’t help but think: What’s next?

Stats 38

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

See where these stats came from and learn a few more here: 31 Video Marketing Statistics to Inform Your Strategy. I apologize for the headline (and the macarons). I had to get you here and I knew “New Year’s Resolutions,” and sweets, might work.

7 major principles for major gift fundraising (including planned gifts)

iMarketSmart

Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first. In the United States, 72% of gifts come from individuals and wealthy individuals are responsible for most of those gifts.

Plan 83

Serious major gift marketing is not for populists. Planned gift marketing is.

iMarketSmart

>> 26 really interesting marketing charts, stats, and graphs. >> I like populism because it gives regular people control over their government. . But populism has no place in major gift marketing. To generate more major gifts, you cannot be a populist.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The Chronical of Philanthropy breaks down some stats from The Pew Research Center. Did everyone have a good week? Let’s wrap it up with some Mixed Links… Next Friday, May 27th is the last day to send your submissions for this month’s Nonprofit Blog Carnival.

Link 58

How To Say ‘Thank You’

The Agitator

By now, you’ve heard plenty of stats regarding the importance of timely and personal ‘thank you’s’ But the stat that stuck out for Rory was this: only 47% of charities in the review she conducted give a specific example of how the donor’s gift would be used. Rory Green, FundraiserGrrl, has done all of us a big favor by sharing some findings regarding donor ‘thank you’s’ , with two great examples of doing it right.

Stats 14

How Effective Is Our Fundraising?

The Agitator

The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.]