Trending Sources

Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

Back in March of 2009 I wrote a post entitled “ Latest mobile phone statistics from Africa and what this means ” based on a report that had come out from Blycroft Publishing tracking 2008 African mobile phone market stats.

3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

Throw statistics out of your fundraising letters!

Fundraising Coach

A Security Blanket, Statistically Speaking. I think nonprofit fundraisers have a love affair with rational phrases and statistics because they feel these make them seem smarter. ” Statistics don’t let them. The statistics and tax deductibility are important.

Derive psychographic statistics from Facebook in 60 seconds

Public Sector Marketing 2.0

Lesson #3: How to get psychographic statistics from Facebook. Learn in 60 Seconds Videos business intelligence data Facebook learn in 60 seconds Mike Kujawski psychographic Social Media Statistics videoAs promised, here is the latest from my “ Learn in 60 Seconds &# video series.

Ultimate Collection Of Loyalty Statistics

The Agitator

The authors — loyalty program marketers Access Development — report that they’ve recorded every publicly available piece of data they could find regarding customer engagement and loyalty and compiled it in the Ultimate Collection of Loyalty Statistics. Of course I can’t personally vouch for the claim made by this headline, but it’s so audacious that I decided to pass the article on nonetheless.

A must read for all digital fundraisers – latest free Global Digital Statistics Compendium from We Are Social

Giving in a Digital World

Step forward those generous folks at We Are Social – who are back with a better than ever update on their annual Global Digital, Social, and Mobile Statistics Report. It’s that time of year again – when fundraisers the world-around take a breath after the end of year seasonal donation high and get ready to do wonderful things in the year ahead. So, when better to get yourself a good dose of digital market insights to help underpin your planning.

Nonprofits, are you still doubting the power of social media?

J Campbell Social Marketing

Infographics Social Media Infographic social media Social Media 2014 Statistics Still doubting the power of social media? Check out this neat interactive infographic from Digital Insights.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

Marketing Nonprofits Social Media Buffer HootSuite nonprofit social media statistics social media automation If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters.

Statistics: The dementors of your nonprofit’s story

Nonprofit Marketing Blog

The most important advice I can give you as a storyteller for your cause is to put a single living creature - not a statistic - at the heart of your story. To borrow an image from a very accomplished storyteller - JK Rowling of Harry Potter fame - statistics are the dementors of your nonprofit’s story. If your story stars a statistic, it will suck out the soul of your cause and wring the emotion out of your story.

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Research Statistics geert hofstede Internet Trends 2013 Ipsos OTX KPCB online culture sharing Social Media web presence I recently saw a fascinating presentation from KPCB entitled ”Internet Trends 2013 ” where I came across the above chart from Ipsos OTX.

Big Data hits Nonprofits! POW!

Wild Woman Fundraising

You can drill down to the actual statistics on poverty. You’re working for a social services nonprofit. You’re writing a grant. You’re stuck. How do you show the funder the magnitude of the need? Read on! Or what if you’re the communications person?

Statistics Canada has launched a Census Forum

Public Sector Marketing 2.0

A fellow business contact of mine, William Dore, recently pointed me towards a new Census Dissemination Discussion Forum that has been created by Statistics Canada.

Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Actual Cause Marketing Results Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada.

How to Make a Stat Work in Marketing

Kivi's Nonprofit Communications Blog

Hating statistics and other cold hard facts, and loving stories instead, is very popular in our field right now. But what if you could use a good statistic to help tell your story? Where have you seen statistics and other cold hard facts work in nonprofit marketing?

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How the digital world is affecting the modern patient

Public Sector Marketing 2.0

According to Statistics Canada, 64% of Canadians searched for medical or health related information online in 2010. A few weeks ago I was asked to contribute a guest post for the Saint Elizabeth Health Care CEO Blog.

The Five Habits of Great Cause Marketers

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Aristotle wrote, “We are what we repeatedly do. Excellence, then, is not an act but a habit.” Of course, that’s true. There are a whole host of things that are challenging the first times we do them, but become easier as we repeat them. Scientists call it “automaticity.”

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies Cause Marketing Research cause marketing Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check.

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Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing The King Salmon or Chinook is the largest species in the Pacific salmon family and in some parts of Alaska the population is weak , leading to restrictions on sport and commercial fishing in some areas of the Kenai River fishery, for instance.

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing A new study finds that “true believers” are more likely than non-believers to increase in status and influence, especially at organizations that are ideologically-oriented. So stow away that cynicism.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Two surveys out this week uncover new insights about the push and pull of cause marketing. In the first, the Cause Marketing Forum looks for million-dollar cause marketing campaigns at checkout and finds 63 of them generating a total of $358.4 million. That’s an average of $5.6 million per campaign.

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. But that doesn’t mean you don’t have inventory. Races have space on t-shirts and signs, telethons and radiothons have airtime, packaged goods products have packaging.

Cause Marketing for the Disrespected

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing One of the old reliables in service journalism is the “How to Avoid a Timeshare Scam” story. I typed that phrase in Google and got 444,000 results. The words “timeshare ripoff” generates another 78,000 results in Google. Timeshare hard-sell” turns up 78,700 results. Timeshare nightmare”?

Customer Loyalty is not Customer Retention

Non Profit Marketing 360

Linkedin Retention Small Business coupons customers e-commerce loyalty StatisticsOne popular application of a customer retention strategy is a loyalty campaign or loyalty program. Just about every business has one, and we love to see our customers completing loyalty programs that truly drive their customers to new levels of engagement. But too many times a loyaty program is seen as the basis for a customer retention program not a supplement to a strategy.

Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing campaigns Marshele Carter Waddell cause marketing examples Faith-Based Cause Marketing cause marketing companies cause marketing In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? It’s a question I’d wondered about myself so it was fun to be asked to think about.

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Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

I thought I’d start off 2013 with a blog post on two major changes I have noticed over the last year in my own digital habits and then look at the pros and cons as well as some actual statistics to see if these behaviours are indeed noteworthy macro trends or merely my own odd behaviour.

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Show your boss these social media statistics

Wild Woman Fundraising

social media facebook fundraising online online fundraising second life SMS statistics text messages I found this on Howard Lake’s UK fundraising website , and it makes me happy to see so many people online and connecting. This is certainly a case for your cause to be using social media. Whether it’s SecondLife, SMS fundraising, Facebook, e-newsletters, or Twitter, if this is where people are, this is where you can fundraise.

SMS 2

CMA Mobile Marketing Conference Debrief

Public Sector Marketing 2.0

General Mobile Statistics apple Blackberry CMA comscore gamification marketing mobile marketing conference mobile socrecard Playbook RIM tabletsLast week I attended the CMA Mobile Marketing Conference in Toronto. Here are some of my condensed notes and key takeaways: Less than 1% of all websites are mobile enabled and yet in 2011 most people access the internet via a mobile device. <–Please <–Please read that again.

Statistically Speaking, It’s All Good

Non Profit Marketing 360

So many studies of social networking, fundraising and online marketing have been released in recent weeks that it becomes a major chore to keep them straight. The good folks at Nonprofit Tech 2.0 did us all a favor by compiling eight “ Must-Read Reports for Nonprofits ” into a single post, with links to all eight. A few highlights: The growth of online fundraising slowed last year, to only 15.8%, and 11.9%

Can Metta Be a Useful Social Media Tool for Your Small Nonprofit?

Social Media Bird Brain

appeal campaign Metta poll sharing Small nonprofit social media statistics video year-end Here''s a little something I created using a new tool called Metta (which I learned about through MakeUseOf.com). Take a look and then we''ll talk more. So, as you''ve no doubt figured out, Metta is a tool for taking visuals and putting them together to create a video. I only used still pictures and text, but you can also use video and music or record your own voiceover. You can also include a.

How many stories should you put in your newsletter or appeal?

Wild Woman Fundraising

This last week, Katya Anderson wrote about the numbing of our compassion when we have heard lots of statistics and lots of stories. A growing collection of psychological studies show that statistics have a dulling effect, while it is individual stories that move people to act.

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Bullying bosses can cause employee suicide

Wild Woman Fundraising

Tags: Board Conflict Fundraising Rank at Work corruption women boss bully bullying bullying statistics Canada destroy Europe firing illegal Marlene's Law No Job Is Worth This Organizing 101 ostracize PTSD turnover UFCW union unionbusting unionizing USA

Video 21

How Do Your Email Statistics Stack Up?

Fundraising 123

It helps to know if your efforts are producing well or poorly, and it's awfully hard to tell if all you have to look at are your own results. And that can be hard to know for online fundraising. You can get a lot of useful facts from the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN (PDF; registration required). There's a lot in the report that's worth your noting, but I want to point out a couple of them.

Two Great Thoughts from NonProfit Tech for Good

Social Media Bird Brain

data fundraising infographics NGO nonprofit tech for good Open Reporting small nonprofits social media statistics transparency Being a former IT worker, I can''t help but geek out when I see technology being used for social good.

Working in Canada goes Mobile

Public Sector Marketing 2.0

News canadian jobs finding work goc Government job posting job search job statistics in canada jobs Mobile Social Media website. I’ve written about Hidden Canadian Government Gems before. Essentially these are government services that I have discovered through my consulting work, which are not always well known, yet extremely valuable. One in particular is a client of ours WorkinginCanada.gc.ca (part of HRSDC ).

Lose the Statistics: Take 2

Marketing for Nonprofits

Last week, I wrote this post about the importance of NOT including statistics in your year-end appeals (and for that matter your year-round appeals) if your goal is to raise more money. Again, we know that statistics alone are BAD, BAD, BAD for fundraising. LOSE THE STATISTICS !

Those Giving Statistics

Fundraising Breakthroughs

In about every third workshop I teach on fundraising, someone challenges the standard statistics on giving. But the statistics are more difficult to find. In the end, though, getting stuck about whether the statistics apply to "my" kind of group can honestly be a form of resistance to the hard work of fundraising. Tags: statistics giving philanthropy non-Church You know, 80% of the people in this county give to nonprofits.

Social Media Revolution 2011 – The new Erik Qualman video

Public Sector Marketing 2.0

Another element I wasn’t a fan of was the amount of American only statistics in past videos, especially considering how global social media has become. Social Media Statistics Videos 2011 erik qualman social media revolution socialnomics video Web 2.0

Goodbye Telephone

Public Sector Marketing 2.0

Rant Statistics Canada cell phone land-line landline mobile phone telephoneIt has been exactly one month since my wife and I decided to join the 1 in 7 Canadians (or two million homes) without a landline. The funny thing is, I completely forgot I ditched it until I was reminded by stumbling across a recent article on the topic. Apparently by the end of 2014, according to a survey by the Convergence Consulting Group, 26 per cent of Canadian homes will have only mobile phone service.

Blended Storytelling With Branded Content

Social Media Bird Brain

storytelling statistics newsfeeds small nonprofits segmenting infographics social communication curationArtist Unknown nce upon a time, there was a small nonprofit that wanted to infuse some extra pizzazz into its social communications. Big Data left them confused and social media marketers were now telling them that engagement was so Social Media 1.0. Storytelling continued to be one of the best ways to connect with their community, but how to do it in a fresh way? Curation Although.

Kick-off the New Year with a healthy dose of global digital stats

Giving in a Digital World

With this in mind, it was great to see the Global Digital Statistics Report the kind folks at We Are Social Singapore have just made available through Slideshare (you can flick through a copy above). Online Consumer Insight Online Fundraising Strategy Social Media Bryan Miller Global Digital Statistics Report We Are Social