3 questions to ask before you spam, spray and pray

iMarketSmart

But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.” I know a fundraising firm that charged a nonprofit $360,000 last year for their digital services yet their spam efforts only resulted in $126,843. The post 3 questions to ask before you spam, spray and pray appeared first on MarketSmart, LLC |.

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How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

Spam software. For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. GivingTuesday 2016 also saw spam rates climb 9.27% over 2015’s rates. So why would you be marked as spam?

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STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

But is spamming your donors really donor-centric? That means, we should try to send considerate, highly relevant, personalized email messages that truly inspire passionate support — not spam! The post STOP SPAMMING YOUR SUPPORTERS! Nonprofits love to talk about donor-centricity.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. Spam is still a massive problem for fundraisers.

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising.

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The Phoney Baloney Email Spam

A. Fine Blog

I’ve noticed a recent trend of a spam message from politicians one day followed by another message the next day pretending it was forwarded from someone in their office. This campaign has presumably bought a list of email addresses from other lefty causes on which my name naturally appeared and spammed me with a fundraising pitch.

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Bay Area nonprofits score well, Learning from SPAM, and a Happy New Year

Nonprofit Consultant Blog

No, he's not suggesting that we spam our donors or potential donors. Tags: surveys Nonprofit marketing email spam administrative costs fundraising First off, I want to thank all of my readers and subscribers for your support in 2006. This has been a great year, and I've been very pleased with the reaction to this blog since starting it a few months ago.

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Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. Is what we are doing a violation of the CAN-SPAM law? Thumbs Up or Down?

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Are You Present On Your Own Account?

Social Media Bird Brain

social communications robot repeat spam authenticity Small nonprofit engagementContemporary Terra Cotta Warrior by Yue Minjun at the Exhibition, Pete and Repeat Maybe because I'm an INTP, I hate repeating myself. But I also know that it takes a while for an idea to sink in. More than twenty, maybe thirty repetitions are required to really remember something. Content can get stale, like bread, but there's still a market for a look-alike loaf. How many times can you.

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See What Your E-Newsletter Looks Like in Different Email Programs

Kivi's Nonprofit Communications Blog

Campaign Monitor’s Design and Spam Test. Click on the client name, then create a new campaign (you have to have the campaign ready to go before clicking on the “Run a Design and Spam Test&# button). MailChimp tested against eight different spam filters. “Oh, no!

Come on up and see me! Online Today or at Mini-Fundraising Workshop in June!

Wild Woman Fundraising

Finding a job Fundraising Sector-Switching Speaking women #Net2ThinkTank @wildwomanfund austin best interview answers best interview questions charity careers community management community management job description cute fundraising ebookwoman free webinar fundraising ideas how to deal with trolls how to get a nonprofit job how to stop people trolling how to stop spam commenters infographic interview basics learn how to interview make a difference mazarine treyz.

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Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” According to the report, all of this spam leads to a loss of around $7,400.06 Here are some tips from the report: Common Causes of Spam.

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Are You Interrupting Your Donors or Engaging With Them?

iMarketSmart

Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. Unsolicited telemarketing = Interruption fundraising. Informative Webinars = Engagement fundraising. Tours or personal meetings = Engagement fundraising.

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Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

Complaint, abuse or spam rates. You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained.

3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

It’s affected by a lot of factors (and the rules are always changing), but spam and spam-related issues are generally the most common determinants of deliverability successes and failures. That’s because each month, 7.03% of nonprofit emails end up in spam folders.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

You may want to check out this Email Deliverability News: Major Spam Filter Acquisition. Good Friday to you all! Won’t you join me for some fine Mixed Links… Today is the LAST DAY to take our 2018 Nonprofit Communications Trends Survey.

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5 Things Reporters Want From the Nonprofits They Cover

Kivi's Nonprofit Communications Blog

Not only are they working in smaller newsrooms and facing stiffer competition, they are also getting bombarded with false information and spam. Stop spamming me. Media relations is a lot like fundraising.

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Mixed Links for Nonprofit Communicators (And a Giveaway to #MCON)

Kivi's Nonprofit Communications Blog

Find out How to Spam-Proof Your Email Marketing. Credit: [link]. It’s the end of another workweek. Join me for a few Mixed Links… Giveaway time! Are you passionate about social movements? We are giving away tickets to MCON.

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Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

If people aren’t regularly opening your emails, odds are good that they will at some point tag your email as spam. Want to stay out the spam filter in the first place, and get your emails delivered quickly?

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Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

Sin #5: Sticking Your Tongue Out at the Spam Filters. Gone are the days when the word “free” automatically flags your message as spam, but you still have to be careful. Avoid these content spam triggers: AVOID ALL CAPS. If you can, look in your spam folder.

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Are Your Fundraising Emails Getting Delivered?

The Agitator

Their report — 2017 Nonprofit Email Deliverability Study — looked at data from 55 leading US nonprofits to determine the impact of spam and poor deliverability practices. Their conclusion: “…diminished engagement and soaring spam rates are significantly weighing down nonprofit fundraising potential.”

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Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

Complaint, abuse or spam rates. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . You don’t have to have a math degree in order to make sense of your email metrics.

The “How Much and How Good” Grid for Nonprofit Communications

Kivi's Nonprofit Communications Blog

Do keep in mind that if you are sending really bad content, once is too much, and you will be tagged as spam. I’ve used this grid a few times recently when talking about whether the frequency of nonprofit communications — especially email — is too much or too little.

4 Tips for Subject Lines That Work

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Avoid the Spam Trap. Why bother with killer content if your subject line gets it caught in the spam filter? Keep your message front and center by avoiding things like cute symbols and special characters—spam filter magnets that attract the wrong kind of attention. It''s okay to add a little visual interest to your subject line, just don''t overdo it and catch the eye of the spam filter instead. Subject lines are more important than you might think.

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7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter

iMarketSmart

And what about SPAM emails? Do you like spam? The true definition of spam is irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Folks, spamming your donors is not nice and it’s not fair.

5 Tips for Better Nonprofit Fundraising Emails

EveryAction

Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder. One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause.

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How to Make Your Email Messages Stand Out

Ann Green

No spam,spam,spam. Otherwise, you’re spamming them. Email is often the primary way nonprofits communicate with their donors and there’s a reason for that. It’s fast, easy, relatively inexpensive, and almost everyone has an email address.

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5 thoughts that might lead your supporters to feel donor remorse

iMarketSmart

Will I now get flooded with lots of spam or junk mail asking for more money? Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run? Will they call and badger me for more money? Will they sell my name to another nonprofit that will bombard me with solicitations? Will they tell me what they did with my money and whether or not the impact was achieved?

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For Your 2018 Matching Gift and #GivingTuesday File

The Agitator

The excellent 2017 EveryAction Nonprofit Email Deliverability Study found that 30% of December 2016 emails went to spam, compared with about 10% for January of the same year. If you had to personally filter emails for spam, you’d see that an email was the third from an organization in one day and the 12th from any organization with the word “match” in the subject line and you’d drop it into the trash. Same thing with the computer spam filters.

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A Story You Have To Read

Mission Minded

These emails range from scams to spam to promotions for things I don’t want or need. If you’re like me, you get 20 – 40 emails a day that say you simply must read them. I recently got an email whose artful copy motivated me to read on. View the email online.) It didn’t start […].

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How to Get People to Open Your Nonprofit Email

Fundraising 123

Banish spam-ness. The Email Sender and Provider Coalition notes that 69% of subscribers base their decision to send your message to the spam folder on the subject line. It's no secret that, just like we do, our supporters get a lot of emails each day. On average, individuals receive over a hundred messages per day, each one clamoring for their attention and competing with your fundraising appeal, nonprofit newsletter or member update.

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Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily

Kivi's Nonprofit Communications Blog

Or you may just get a snarky blog post written about you by someone you spammed… The post Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily appeared first on Kivi's Nonprofit Communications Blog.

7 Conversion-Killing Words

The Agitator

Spam (such an evil word, it hurts results even to say you won’t do it!). Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them!

6 Tips to Ensure your Emails are Read (and Enjoyed)

Fundraising 123

Always avoid using ALL CAPS, dollar signs, and exclamation points, all of which will raise flags for spam filters. To increase your email delivery rates further, always use a spam filter test ( Constant Contact has a great spam checker!)

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A Soggy Box of Matches

The Agitator

The excellent 2017 EveryAction Nonprofit Email Deliverability Study found that 30% of December 2016 emails went to spam, compared with about 10% for January of the same year. If you had to personally filter emails for spam, you’d see that an email was the third from an organization in one day and the 12th from any organization with the word “match” in the subject line and you’d drop it into the trash. Same thing with the computer spam filters.

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Email Rules to Live By

A Small Change

By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. Staying on the Email Up and Up CAN SPAM. The CAN-SPAM Act. Many fundraisers are fuzzy on the rules of email solicitations. Nonprofits seem to receive a little grace with people regarding how we use and reuse our email lists.

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#MixedLinks for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

If you do email marketing, read How Nonprofits Can Avoid the Spam Folder. Let’s start the weekend a little early with a round of Mixed Links… Nancy Schwartz has some tips to make social media matter more.

When Sponsor Promotion Consumes Your Communications Channels

Kivi's Nonprofit Communications Blog

In all these cases, the communications directors rightly fear that the communications they are producing look and feel like spam. Here’s a conundrum that’s come up in multiple conversations lately.

Show some donor appreciation!

iMarketSmart

They try to sell me spam lists (also known as email lists). You should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event. They recommend I buy a booth at an expo so I can jump out at people as they walk by. They tell me I need more Twitter followers. And the list goes on. Guess what?

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Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

iMarketSmart

” “Are we going to continue doing special events (that aren’t special), blasting spam, mailing junk, building awareness, rebranding and lord knows what else… mostly focused on ‘MICE’?” The following is a guest post thanks to my friend T.J.