New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. Spam is still a massive problem for fundraisers.

Spam 76

3 questions to ask before you spam, spray and pray

iMarketSmart

But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.” I know a fundraising firm that charged a nonprofit $360,000 last year for their digital services yet their spam efforts only resulted in $126,843. The post 3 questions to ask before you spam, spray and pray appeared first on MarketSmart, LLC |.

Spam 13

Trending Sources

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising.

Spam 35

STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

But is spamming your donors really donor-centric? That means, we should try to send considerate, highly relevant, personalized email messages that truly inspire passionate support — not spam! The post STOP SPAMMING YOUR SUPPORTERS! Nonprofits love to talk about donor-centricity.

How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

Spam software. For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. GivingTuesday 2016 also saw spam rates climb 9.27% over 2015’s rates. So why would you be marked as spam?

Are You Present On Your Own Account?

Social Media Bird Brain

social communications robot repeat spam authenticity Small nonprofit engagementContemporary Terra Cotta Warrior by Yue Minjun at the Exhibition, Pete and Repeat Maybe because I'm an INTP, I hate repeating myself. But I also know that it takes a while for an idea to sink in. More than twenty, maybe thirty repetitions are required to really remember something. Content can get stale, like bread, but there's still a market for a look-alike loaf. How many times can you.

Come on up and see me! Online Today or at Mini-Fundraising Workshop in June!

Wild Woman Fundraising

Finding a job Fundraising Sector-Switching Speaking women #Net2ThinkTank @wildwomanfund austin best interview answers best interview questions charity careers community management community management job description cute fundraising ebookwoman free webinar fundraising ideas how to deal with trolls how to get a nonprofit job how to stop people trolling how to stop spam commenters infographic interview basics learn how to interview make a difference mazarine treyz.

Ideas 22

CAN-SPAM Act – What Do I Need To Know?

JCA Insights

You need to understand and abide by the CAN-SPAM act. First of all, it’s CAN-SPAM as in “stop spam” rather than “canned spam,” the lunchmeat Monty Python couldn’t live without. The CAN-SPAM Act is a law that affects every organization that uses email in its operations.

Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” According to the report, all of this spam leads to a loss of around $7,400.06 Here are some tips from the report: Common Causes of Spam.

Spam 26

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

If people aren’t regularly opening your emails, odds are good that they will at some point tag your email as spam. Want to stay out the spam filter in the first place, and get your emails delivered quickly?

List 98

The Phoney Baloney Email Spam

A. Fine Blog

I’ve noticed a recent trend of a spam message from politicians one day followed by another message the next day pretending it was forwarded from someone in their office. This campaign has presumably bought a list of email addresses from other lefty causes on which my name naturally appeared and spammed me with a fundraising pitch.

7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter

iMarketSmart

And what about SPAM emails? Do you like spam? The true definition of spam is irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Folks, spamming your donors is not nice and it’s not fair.

Spam 87

5 Tips for Better Nonprofit Fundraising Emails

EveryAction

Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder. One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause.

The “How Much and How Good” Grid for Nonprofit Communications

Kivi's Nonprofit Communications Blog

Do keep in mind that if you are sending really bad content, once is too much, and you will be tagged as spam. I’ve used this grid a few times recently when talking about whether the frequency of nonprofit communications — especially email — is too much or too little.

4 Tips for Subject Lines That Work

Fundraising 123

Avoid the Spam Trap. Why bother with killer content if your subject line gets it caught in the spam filter? Keep your message front and center by avoiding things like cute symbols and special characters—spam filter magnets that attract the wrong kind of attention. It''s okay to add a little visual interest to your subject line, just don''t overdo it and catch the eye of the spam filter instead. Subject lines are more important than you might think.

Spam 46

Bay Area nonprofits score well, Learning from SPAM, and a Happy New Year

Nonprofit Consultant Blog

No, he's not suggesting that we spam our donors or potential donors. Tags: surveys Nonprofit marketing email spam administrative costs fundraising First off, I want to thank all of my readers and subscribers for your support in 2006. This has been a great year, and I've been very pleased with the reaction to this blog since starting it a few months ago.

Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

Sin #5: Sticking Your Tongue Out at the Spam Filters. Gone are the days when the word “free” automatically flags your message as spam, but you still have to be careful. Avoid these content spam triggers: AVOID ALL CAPS. If you can, look in your spam folder.

Spam 43

7 Conversion-Killing Words

The Agitator

Spam (such an evil word, it hurts results even to say you won’t do it!). Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them!

Show some donor appreciation!

iMarketSmart

They try to sell me spam lists (also known as email lists). You should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event. They recommend I buy a booth at an expo so I can jump out at people as they walk by. They tell me I need more Twitter followers. And the list goes on. Guess what?

Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

Most of these accounts are spam-bots who will never donate or visit your website. I know a lot of nonprofit professionals and marketing professionals. They have two things in common.

Are You Interrupting Your Donors or Engaging With Them?

iMarketSmart

Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. Unsolicited telemarketing = Interruption fundraising. Informative Webinars = Engagement fundraising. Tours or personal meetings = Engagement fundraising.

7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)

iMarketSmart

Spamming your supporters. Believing that you are imposing on your supporters by asking them for money. Remember, they want to give. The key is to think of yourself as a facilitator, not a fundraiser.

Plan 86

6 Tips to Ensure your Emails are Read (and Enjoyed)

Fundraising 123

Always avoid using ALL CAPS, dollar signs, and exclamation points, all of which will raise flags for spam filters. To increase your email delivery rates further, always use a spam filter test ( Constant Contact has a great spam checker!)

Spam 40

9 ways nonprofits are conning and duping supporters (all of which you should do without)

iMarketSmart

Spamming supporters and advocates (and/or sending too much printed junk mail without their permission). New donors, are testing you out. But many feel duped. I think that’s why retention is so low. Everyone hates to be duped! In fact, a fundraiser recently admitted to me that a major donor once told him he and his wife would rather meet with a used car salesman than a fundraiser. Here are the ways nonprofits are conning and duping supporters: 1.

Spam 50

Are you hunting mice or antelopes? [Guest post from T.J. McGovern]

iMarketSmart

” “Are we going to continue doing special events (that aren’t special), blasting spam, mailing junk, building awareness, rebranding and lord knows what else… mostly focused on ‘MICE’?” The following is a guest post thanks to my friend T.J.

Plan 53

5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

” “A major complaint from journalists is that they receive too much spam and irrelevant pitches that sour their relationships with communicators,” the Cision report said. Don’t frustrate the reporters you’re trying to reach.

PR 77

See What Your E-Newsletter Looks Like in Different Email Programs

Kivi's Nonprofit Communications Blog

Campaign Monitor’s Design and Spam Test. Click on the client name, then create a new campaign (you have to have the campaign ready to go before clicking on the “Run a Design and Spam Test&# button). MailChimp tested against eight different spam filters. “Oh, no!

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Email invites to your email list, including links to your event page ( bonus tip: vary content in each communication channel to avoid spamming donors who overlap on your lists ). Kerri Moore. Holding a fundraising event soon?

3 new phrases/concepts engagement fundraisers need to know

iMarketSmart

Absent feedback loops nonprofits habitually employ for outbound direct mail, email (spam, not permission email), and telemarketing to achieve their fundraising objectives without listening carefully to their constituents’ reactions and responses. If you’ve been reading this blog for a while, you know that I coined the phrase “ engagement fundraising ” in 2013. Here’s my first rant on the subject.

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Spam software. You want people to open and read your emails, but how can you avoid spam filters? 19 When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference.

Spam 38

12 questions to ask yourself to avoid disrespecting your supporters

iMarketSmart

Worst of all, are you spamming your supporters or sending them junk mail that ticks them off? In the for profit world they call it customer service. All of us get frustrated when we feel slighted or disrespected.

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

Many nonprofits say they will delete posts that contain profanity, spam, personal attacks, promotion of illegal activities, and so forth. In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M.

Rules 70

Here Comes #GivingTuesday and the Thunderclap

SocialButterfly

However, if you create your own clap, you do have to go through a painless approval process as a way to cut down on message spam. What if you could plan for 100s, 1000s of people to all share your message at the same time? Now, you can. With Thunderclap.

6 Overlooked Ingredients Your Year-End Emails Need

Fundraising 123

It''s also important that you put in an easy way for readers to opt-out of your nonprofit emails (and if you''re not sending from a email service provider like Constant Contact , be aware of CAN-SPAM laws ). When creating your year-end email appeals, remember these six key ingredients: 1. An easy to find donation button. Some donors will be ready to give as soon as they open your nonprofit email. Don''t make them hunt for the link to your DonateNow page.

Could December be the month when you will LOSE the most donors?

iMarketSmart

I’m worried because: December seems to be when too many nonprofits spam like crazy. I’m worried about fundraisers who get too excited about Giving Tuesday.

Can’t Keep Up? 6 Ways to Get More Out of Twitter In Less Time

J Campbell Social Marketing

Creating such a list saves time, creates community (it’s pretty awesome to be added to someone’s List) and filters out conversations that may be spam/coupons. Twitter remains the second most important social media tool for nonprofits.

3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

It’s affected by a lot of factors (and the rules are always changing), but spam and spam-related issues are generally the most common determinants of deliverability successes and failures. That’s because each month, 7.03% of nonprofit emails end up in spam folders.

‘Cause Fatigue’ On Social Media?

The Agitator

Interesting new research on causes and social media from Georgetown University’s Center for Social Impact Communication, reported in Philanthropy Today.

Guy Kawasaki webinar: Getting your story published

Nonprofit Marketing Blog

Since I always get a flurry of emails of readers telling me they did not get their recording, please note: it takes a couple of days and it may be in your spam filter.

Spam 28

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

You may want to test out more compelling subject lines, but don’t get too cutesy, don’t include too much punctuation and do NOT write in all caps – those will get you sent to the spam folder in the blink of an eye.