iMarketSmart

AUGUST 2, 2017

But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.” I know a fundraising firm that charged a nonprofit $360,000 last year for their digital services yet their spam efforts only resulted in $126,843. The post 3 questions to ask before you spam, spray and pray appeared first on MarketSmart, LLC |.

Spam 109

Spam Question Opt-out Blasts 109

Kivi's Nonprofit Communications Blog

MAY 15, 2017

Spam software. For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. GivingTuesday 2016 also saw spam rates climb 9.27% over 2015’s rates. So why would you be marked as spam?

Spam 218

Spam Studies Online Fundraising Online 218

iMarketSmart

FEBRUARY 13, 2014

But is spamming your donors really donor-centric? That means, we should try to send considerate, highly relevant, personalized email messages that truly inspire passionate support — not spam! The post STOP SPAMMING YOUR SUPPORTERS! Nonprofits love to talk about donor-centricity.

Spam 141

Spam Blasts Opt-in Permission 141

EveryAction

MAY 15, 2017

Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. Spam is still a massive problem for fundraisers.

Spam 212

Spam Rate Email Studies 212

EveryAction

JUNE 3, 2016

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising.

Spam 207

Spam Cost Email Studies 207

A. Fine Blog

JULY 1, 2013

I’ve noticed a recent trend of a spam message from politicians one day followed by another message the next day pretending it was forwarded from someone in their office. This campaign has presumably bought a list of email addresses from other lefty causes on which my name naturally appeared and spammed me with a fundraising pitch.

Spam 32

Spam Astroturfing Email June 32

Nonprofit Consultant Blog

DECEMBER 27, 2006

No, he's not suggesting that we spam our donors or potential donors. Tags: surveys Nonprofit marketing email spam administrative costs fundraising First off, I want to thank all of my readers and subscribers for your support in 2006. This has been a great year, and I've been very pleased with the reaction to this blog since starting it a few months ago.

Spam 40

Spam Sales And Marketing Telemarketing Benchmark 40

Kivi's Nonprofit Communications Blog

JULY 12, 2011

There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. Is what we are doing a violation of the CAN-SPAM law? Thumbs Up or Down?

List 139

List CAN-SPAM Email Opt-out 139

Social Media Bird Brain

OCTOBER 17, 2012

social communications robot repeat spam authenticity Small nonprofit engagementContemporary Terra Cotta Warrior by Yue Minjun at the Exhibition, Pete and Repeat Maybe because I'm an INTP, I hate repeating myself. But I also know that it takes a while for an idea to sink in. More than twenty, maybe thirty repetitions are required to really remember something. Content can get stale, like bread, but there's still a market for a look-alike loaf. How many times can you.

Spam 100

Spam Content Ideas Marketing 100

Kivi's Nonprofit Communications Blog

JANUARY 6, 2009

Campaign Monitor’s Design and Spam Test. Click on the client name, then create a new campaign (you have to have the campaign ready to go before clicking on the “Run a Design and Spam Test&# button). MailChimp tested against eight different spam filters. “Oh, no!

Newsletter 134

Newsletter Differences Email Program 134

Wild Woman Fundraising

APRIL 14, 2011

Finding a job Fundraising Sector-Switching Speaking women #Net2ThinkTank @wildwomanfund austin best interview answers best interview questions charity careers community management community management job description cute fundraising ebookwoman free webinar fundraising ideas how to deal with trolls how to get a nonprofit job how to stop people trolling how to stop spam commenters infographic interview basics learn how to interview make a difference mazarine treyz.

June 100

June How To Spam Digg 100

Kivi's Nonprofit Communications Blog

JUNE 14, 2016

EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” According to the report, all of this spam leads to a loss of around $7,400.06 Here are some tips from the report: Common Causes of Spam.

Report 166

Report Email Spam Open Rate 166

iMarketSmart

MAY 8, 2014

Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. Unsolicited telemarketing = Interruption fundraising. Informative Webinars = Engagement fundraising. Tours or personal meetings = Engagement fundraising.

Blasts 130

Blasts Telemarketing Spam Direct Mail 130

Kivi's Nonprofit Communications Blog

APRIL 18, 2017

Complaint, abuse or spam rates. You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained.

Metrics 143

Metrics Email Rate Open Rate 143

EveryAction

AUGUST 11, 2016

It’s affected by a lot of factors (and the rules are always changing), but spam and spam-related issues are generally the most common determinants of deliverability successes and failures. That’s because each month, 7.03% of nonprofit emails end up in spam folders.

Spam 130

Spam Email Money Benchmark 130

Kivi's Nonprofit Communications Blog

DECEMBER 1, 2017

You may want to check out this Email Deliverability News: Major Spam Filter Acquisition. Good Friday to you all! Won’t you join me for some fine Mixed Links… Today is the LAST DAY to take our 2018 Nonprofit Communications Trends Survey.

Link 186

Link Nonprofit Communications Communications Spam 186

Kivi's Nonprofit Communications Blog

APRIL 26, 2018

Not only are they working in smaller newsrooms and facing stiffer competition, they are also getting bombarded with false information and spam. Stop spamming me. Media relations is a lot like fundraising.

Report 187

Report PR Spam Frequency 187

Kivi's Nonprofit Communications Blog

MAY 19, 2017

Find out How to Spam-Proof Your Email Marketing. Credit: [link]. It’s the end of another workweek. Join me for a few Mixed Links… Giveaway time! Are you passionate about social movements? We are giving away tickets to MCON.

Link 165

Link Nonprofit Communications Communications Word of Mouth 165

Kivi's Nonprofit Communications Blog

FEBRUARY 21, 2017

If people aren’t regularly opening your emails, odds are good that they will at some point tag your email as spam. Want to stay out the spam filter in the first place, and get your emails delivered quickly?

List 227

List Email Spam Open Rate 227

Getting Attention

MARCH 7, 2012

Sin #5: Sticking Your Tongue Out at the Spam Filters. Gone are the days when the word “free” automatically flags your message as spam, but you still have to be careful. Avoid these content spam triggers: AVOID ALL CAPS. If you can, look in your spam folder.

Email 188

Email Spam Signature March 188

The Agitator

MAY 14, 2017

Their report — 2017 Nonprofit Email Deliverability Study — looked at data from 55 leading US nonprofits to determine the impact of spam and poor deliverability practices. Their conclusion: “…diminished engagement and soaring spam rates are significantly weighing down nonprofit fundraising potential.”

Spam 46

Spam Email Release Trends 46

Kivi's Nonprofit Communications Blog

DECEMBER 29, 2016

Complaint, abuse or spam rates. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . You don’t have to have a math degree in order to make sense of your email metrics.

Metrics 143

Metrics Email Rate Open Rate 143

Kivi's Nonprofit Communications Blog

MARCH 3, 2016

Do keep in mind that if you are sending really bad content, once is too much, and you will be tagged as spam. I’ve used this grid a few times recently when talking about whether the frequency of nonprofit communications — especially email — is too much or too little.

Frequency 148

Frequency Nonprofit Communications Tagging Spam 148

Fundraising 123

JUNE 27, 2013

Avoid the Spam Trap. Why bother with killer content if your subject line gets it caught in the spam filter? Keep your message front and center by avoiding things like cute symbols and special characters—spam filter magnets that attract the wrong kind of attention. It''s okay to add a little visual interest to your subject line, just don''t overdo it and catch the eye of the spam filter instead. Subject lines are more important than you might think.

Work 154

Work Tips Spam Houston 154

iMarketSmart

APRIL 8, 2015

And what about SPAM emails? Do you like spam? The true definition of spam is irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Folks, spamming your donors is not nice and it’s not fair.

Newsletter 158

Newsletter Plan Spam Vendor 158

EveryAction

OCTOBER 14, 2014

Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder. One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause.

Email 118

Email Differentiation Spam Tips 118

Ann Green

MAY 10, 2018

No spam,spam,spam. Otherwise, you’re spamming them. Email is often the primary way nonprofits communicate with their donors and there’s a reason for that. It’s fast, easy, relatively inexpensive, and almost everyone has an email address.

Spam 52

Spam Email Mobile Spring 52

iMarketSmart

JULY 25, 2016

Will I now get flooded with lots of spam or junk mail asking for more money? Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run? Will they call and badger me for more money? Will they sell my name to another nonprofit that will bombard me with solicitations? Will they tell me what they did with my money and whether or not the impact was achieved?

Lead 133

Lead Leads Spam Lead Generation 133

The Agitator

DECEMBER 28, 2017

The excellent 2017 EveryAction Nonprofit Email Deliverability Study found that 30% of December 2016 emails went to spam, compared with about 10% for January of the same year. If you had to personally filter emails for spam, you’d see that an email was the third from an organization in one day and the 12th from any organization with the word “match” in the subject line and you’d drop it into the trash. Same thing with the computer spam filters.

Spam 60

Spam Georgia Test Email 60

Mission Minded

NOVEMBER 25, 2013

These emails range from scams to spam to promotions for things I don’t want or need. If you’re like me, you get 20 – 40 emails a day that say you simply must read them. I recently got an email whose artful copy motivated me to read on. View the email online.) It didn’t start […].

Spam 62

Spam Range View Promotion 62

Fundraising 123

FEBRUARY 21, 2013

Banish spam-ness. The Email Sender and Provider Coalition notes that 69% of subscribers base their decision to send your message to the spam folder on the subject line. It's no secret that, just like we do, our supporters get a lot of emails each day. On average, individuals receive over a hundred messages per day, each one clamoring for their attention and competing with your fundraising appeal, nonprofit newsletter or member update.

Email 133

Email Spam How To Urgency 133

Kivi's Nonprofit Communications Blog

NOVEMBER 27, 2017

Or you may just get a snarky blog post written about you by someone you spammed… The post Know Your Audience – A Lesson from the Ridiculous Pitches I Receive Daily appeared first on Kivi's Nonprofit Communications Blog.

Audience 188

Audience Spam URL Law 188

The Agitator

NOVEMBER 10, 2016

Spam (such an evil word, it hurts results even to say you won’t do it!). Most of the time you read advice about words that are good to use in fundraising … like ‘you’ But here’s a fascinating article on seven words to avoid on your website conversion pages. And guess what, ‘you’ — actually ‘your’ — is one of them!

Conversion 67

Conversion Words Spam Websites 67

Fundraising 123

AUGUST 28, 2013

Always avoid using ALL CAPS, dollar signs, and exclamation points, all of which will raise flags for spam filters. To increase your email delivery rates further, always use a spam filter test ( Constant Contact has a great spam checker!)

Email 151

Email Tips Spam Test 151

The Agitator

DECEMBER 4, 2017

The excellent 2017 EveryAction Nonprofit Email Deliverability Study found that 30% of December 2016 emails went to spam, compared with about 10% for January of the same year. If you had to personally filter emails for spam, you’d see that an email was the third from an organization in one day and the 12th from any organization with the word “match” in the subject line and you’d drop it into the trash. Same thing with the computer spam filters.

Spam 53

Spam Georgia Test Email 53

A Small Change

MAY 5, 2010

By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. Staying on the Email Up and Up CAN SPAM. The CAN-SPAM Act. Many fundraisers are fuzzy on the rules of email solicitations. Nonprofits seem to receive a little grace with people regarding how we use and reuse our email lists.

Rules 116

Rules Email Spam Law 116

Kivi's Nonprofit Communications Blog

JANUARY 30, 2015

If you do email marketing, read How Nonprofits Can Avoid the Spam Folder. Let’s start the weekend a little early with a round of Mixed Links… Nancy Schwartz has some tips to make social media matter more.

Nonprofit Communications 139

Nonprofit Communications Communications February Spam 139

Kivi's Nonprofit Communications Blog

JULY 12, 2017

In all these cases, the communications directors rightly fear that the communications they are producing look and feel like spam. Here’s a conundrum that’s come up in multiple conversations lately.

Channel 204

Channel Promotion Communications Billboards 204

iMarketSmart

AUGUST 22, 2016

They try to sell me spam lists (also known as email lists). You should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event. They recommend I buy a booth at an expo so I can jump out at people as they walk by. They tell me I need more Twitter followers. And the list goes on. Guess what?

Donors 100

Donors Spam Attitudes Traffic 100

iMarketSmart

FEBRUARY 6, 2017

” “Are we going to continue doing special events (that aren’t special), blasting spam, mailing junk, building awareness, rebranding and lord knows what else… mostly focused on ‘MICE’?” The following is a guest post thanks to my friend T.J.

Lead Generation 153

Lead Generation Blasts Spam Ideas 153