Stop SPAMMING your supporters with planned giving e-newsletters

iMarketSmart

It’s spam! If you are sending unsolicited email, that’s spam. Email communications absent permission is spam, plain and simple (even if it’s legal ). Stop spamming your supporters. . Related Posts: >>3 questions to ask before you spam, spray and pray. STOP SPAMMING YOUR SUPPORTERS! The post Stop SPAMMING your supporters with planned giving e-newsletters appeared first on MarketSmart, LLC |. Wiz-bang tech?

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3 questions to ask before you spam, spray and pray

iMarketSmart

But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.” I know a fundraising firm that charged a nonprofit $360,000 last year for their digital services yet their spam efforts only resulted in $126,843. The post 3 questions to ask before you spam, spray and pray appeared first on MarketSmart, LLC |.

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How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

Spam software. For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. GivingTuesday 2016 also saw spam rates climb 9.27% over 2015’s rates. So why would you be marked as spam?

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Worry Less about Spam Blocking and More about Email Engagement, Part I

Kivi's Nonprofit Communications Blog

When we first started training nonprofits on email marketing many years ago, we included several slides on how to stay out of the spam filter. While those best practices on email design and content to stay out of spam filters still exist, a whole new set of rules has been added to them.

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STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

But is spamming your donors really donor-centric? That means, we should try to send considerate, highly relevant, personalized email messages that truly inspire passionate support — not spam! The post STOP SPAMMING YOUR SUPPORTERS! Nonprofits love to talk about donor-centricity.

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What Does Spam Do to your Email Fundraising? [INFOGRAPHIC]

EveryAction

If you’re sending fundraising emails, then you’re losing money to spam. The question then, is how much + why? email fundraising deliverability infographic

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Typepad is a SPAM receptacle

Blue Sky Collaborative

But these days, I spend as much time deleting SPAM comments as i do blogging. I've resisted the urge to switch to Wordpress for years. Tranferring is difficult and I actually liked Typepad's feature set. And i pay for this

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CAN-SPAM Act – What Do I Need To Know?

JCA Insights

You need to understand and abide by the CAN-SPAM act. First of all, it’s CAN-SPAM as in “stop spam” rather than “canned spam,” the lunchmeat Monty Python couldn’t live without. The CAN-SPAM Act is a law that affects every organization that uses email in its operations.

The Phoney Baloney Email Spam

A. Fine Blog

I’ve noticed a recent trend of a spam message from politicians one day followed by another message the next day pretending it was forwarded from someone in their office. This campaign has presumably bought a list of email addresses from other lefty causes on which my name naturally appeared and spammed me with a fundraising pitch.

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Bay Area nonprofits score well, Learning from SPAM, and a Happy New Year

Nonprofit Consultant Blog

No, he's not suggesting that we spam our donors or potential donors. Tags: surveys Nonprofit marketing email spam administrative costs fundraising First off, I want to thank all of my readers and subscribers for your support in 2006. This has been a great year, and I've been very pleased with the reaction to this blog since starting it a few months ago.

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Are You Present On Your Own Account?

Social Media Bird Brain

social communications robot repeat spam authenticity Small nonprofit engagementContemporary Terra Cotta Warrior by Yue Minjun at the Exhibition, Pete and Repeat Maybe because I'm an INTP, I hate repeating myself. But I also know that it takes a while for an idea to sink in. More than twenty, maybe thirty repetitions are required to really remember something. Content can get stale, like bread, but there's still a market for a look-alike loaf. How many times can you.

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Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. Is what we are doing a violation of the CAN-SPAM law? Thumbs Up or Down?

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See What Your E-Newsletter Looks Like in Different Email Programs

Kivi's Nonprofit Communications Blog

Campaign Monitor’s Design and Spam Test. Click on the client name, then create a new campaign (you have to have the campaign ready to go before clicking on the “Run a Design and Spam Test&# button). MailChimp tested against eight different spam filters. “Oh, no!

Come on up and see me! Online Today or at Mini-Fundraising Workshop in June!

Wild Woman Fundraising

Finding a job Fundraising Sector-Switching Speaking women #Net2ThinkTank @wildwomanfund austin best interview answers best interview questions charity careers community management community management job description cute fundraising ebookwoman free webinar fundraising ideas how to deal with trolls how to get a nonprofit job how to stop people trolling how to stop spam commenters infographic interview basics learn how to interview make a difference mazarine treyz.

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Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” According to the report, all of this spam leads to a loss of around $7,400.06 Here are some tips from the report: Common Causes of Spam.

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Are You Interrupting Your Donors or Engaging With Them?

iMarketSmart

Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. Unsolicited telemarketing = Interruption fundraising. Informative Webinars = Engagement fundraising. Tours or personal meetings = Engagement fundraising.

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

It’s affected by a lot of factors (and the rules are always changing), but spam and spam-related issues are generally the most common determinants of deliverability successes and failures. That’s because each month, 7.03% of nonprofit emails end up in spam folders.

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Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

Complaint, abuse or spam rates. You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained.

5 Things Reporters Want From the Nonprofits They Cover

Kivi's Nonprofit Communications Blog

Not only are they working in smaller newsrooms and facing stiffer competition, they are also getting bombarded with false information and spam. Stop spamming me. Media relations is a lot like fundraising.

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Are you a piñata fundraiser?

iMarketSmart

>>3 questions to ask before you spam, spray and pray. Piñatas are decorative, papier-mâché containers usually filled with candy. I learned about them at children’s birthday parties. There, the children get a chance to whack ’em with a stick until they brake open.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

You may want to check out this Email Deliverability News: Major Spam Filter Acquisition. Good Friday to you all! Won’t you join me for some fine Mixed Links… Today is the LAST DAY to take our 2018 Nonprofit Communications Trends Survey.

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Mixed Links for Nonprofit Communicators (And a Giveaway to #MCON)

Kivi's Nonprofit Communications Blog

Find out How to Spam-Proof Your Email Marketing. Credit: [link]. It’s the end of another workweek. Join me for a few Mixed Links… Giveaway time! Are you passionate about social movements? We are giving away tickets to MCON.

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Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

If people aren’t regularly opening your emails, odds are good that they will at some point tag your email as spam. Want to stay out the spam filter in the first place, and get your emails delivered quickly?

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Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

Sin #5: Sticking Your Tongue Out at the Spam Filters. Gone are the days when the word “free” automatically flags your message as spam, but you still have to be careful. Avoid these content spam triggers: AVOID ALL CAPS. If you can, look in your spam folder.

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How to Make Your Email Messages Stand Out

Ann Green

No spam,spam,spam. Otherwise, you’re spamming them. Email is often the primary way nonprofits communicate with their donors and there’s a reason for that. It’s fast, easy, relatively inexpensive, and almost everyone has an email address.

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5 Tips for Better Nonprofit Fundraising Emails

EveryAction

Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder. One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause.

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4 Tips for Subject Lines That Work

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Avoid the Spam Trap. Why bother with killer content if your subject line gets it caught in the spam filter? Keep your message front and center by avoiding things like cute symbols and special characters—spam filter magnets that attract the wrong kind of attention. It''s okay to add a little visual interest to your subject line, just don''t overdo it and catch the eye of the spam filter instead. Subject lines are more important than you might think.

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Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

Complaint, abuse or spam rates. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . You don’t have to have a math degree in order to make sense of your email metrics.

7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter

iMarketSmart

And what about SPAM emails? Do you like spam? The true definition of spam is irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Folks, spamming your donors is not nice and it’s not fair.

Are Your Fundraising Emails Getting Delivered?

The Agitator

Their report — 2017 Nonprofit Email Deliverability Study — looked at data from 55 leading US nonprofits to determine the impact of spam and poor deliverability practices. Their conclusion: “…diminished engagement and soaring spam rates are significantly weighing down nonprofit fundraising potential.”

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What Nonprofits Should Know About GDPR

J Campbell Social Marketing

Because anticipated, personal and relevant messages will always outperform spam. And spam is in the eye of the recipient.”. So much has happened this week in terms of privacy rules and regulations!

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The “How Much and How Good” Grid for Nonprofit Communications

Kivi's Nonprofit Communications Blog

Do keep in mind that if you are sending really bad content, once is too much, and you will be tagged as spam. I’ve used this grid a few times recently when talking about whether the frequency of nonprofit communications — especially email — is too much or too little.

5 thoughts that might lead your supporters to feel donor remorse

iMarketSmart

Will I now get flooded with lots of spam or junk mail asking for more money? Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run? Will they call and badger me for more money? Will they sell my name to another nonprofit that will bombard me with solicitations? Will they tell me what they did with my money and whether or not the impact was achieved?

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12 of Your Email Deliverability Questions Answered

EveryAction

Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist , shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Having a healthy list means your emails are not going to spam which means your targeted audience is seeing your content and donating or taking action. Some of the reasons for a high spam rate include: Making unsubscribing difficult. The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs.

How to Get People to Open Your Nonprofit Email

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Banish spam-ness. The Email Sender and Provider Coalition notes that 69% of subscribers base their decision to send your message to the spam folder on the subject line. It's no secret that, just like we do, our supporters get a lot of emails each day. On average, individuals receive over a hundred messages per day, each one clamoring for their attention and competing with your fundraising appeal, nonprofit newsletter or member update.

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A Story You Have To Read

Mission Minded

These emails range from scams to spam to promotions for things I don’t want or need. If you’re like me, you get 20 – 40 emails a day that say you simply must read them. I recently got an email whose artful copy motivated me to read on. View the email online.) It didn’t start […].

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Don’t survey your donors unless you have cultivation ready to go

iMarketSmart

In return for their ultimate gift ($63,000 average), they were ‘spammed’ with stuff they didn’t necessarily want or they were ignored. Let’s start at the beginning. Almost 10 years ago, when MarketSmart was a marketing agency for private sector businesses and I first offered to help a charity generate leads, I recommended an outreach effort that included a mini-survey. It worked! So we expanded it to a more comprehensive survey and it worked even better.

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6 Tips to Ensure your Emails are Read (and Enjoyed)

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Always avoid using ALL CAPS, dollar signs, and exclamation points, all of which will raise flags for spam filters. To increase your email delivery rates further, always use a spam filter test ( Constant Contact has a great spam checker!)

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How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

This is not simply a place to promote your stuff – you need to be active in the group, spurring discussions, answering questions, and managing spam comments and member requests. Nonprofits are doing a terrible job at keeping donors in the fold. .