INDUSTRY INSIGHTS YOUR PEERS ARE READING
You need to understand and abide by the CAN-SPAM act. First of all, it’s CAN-SPAM as in “stop spam” rather than “canned spam,” the lunchmeat Monty Python couldn’t live without. The CAN-SPAM Act is a law that affects every organization that uses email in its operations. MORE
social communications robot repeat spam authenticity Small nonprofit engagementContemporary Terra Cotta Warrior by Yue Minjun at the Exhibition, Pete and Repeat Maybe because I'm an INTP, I hate repeating myself. But I also know that it takes a while for an idea to sink in. More than twenty, maybe thirty repetitions are required to really remember something. Content can get stale, like bread, but there's still a market for a look-alike loaf. How many times can you. MORE
Complaint, abuse or spam rates. You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained. MORE
But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.” I know a fundraising firm that charged a nonprofit $360,000 last year for their digital services yet their spam efforts only resulted in $126,843. The post 3 questions to ask before you spam, spray and pray appeared first on MarketSmart, LLC |. MORE
Sudden spikes in your email volume can trigger spam warnings. With lots of nonprofit email already going to spam at year end , you don’t need to do anything else to hurt your chances. If you are excited about the prospect of doing more email fundraising around Giving Tuesday and Year End, but don’t normally send a lot of email to your list, you need a ramp-up pre-season strategy. . MORE
Avoid the Spam Trap. Why bother with killer content if your subject line gets it caught in the spam filter? Keep your message front and center by avoiding things like cute symbols and special characters—spam filter magnets that attract the wrong kind of attention. It''s okay to add a little visual interest to your subject line, just don''t overdo it and catch the eye of the spam filter instead. Subject lines are more important than you might think. MORE
Spam software. For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. GivingTuesday 2016 also saw spam rates climb 9.27% over 2015’s rates. So why would you be marked as spam? MORE
You may want to check out this Email Deliverability News: Major Spam Filter Acquisition. Good Friday to you all! Won’t you join me for some fine Mixed Links… Today is the LAST DAY to take our 2018 Nonprofit Communications Trends Survey. MORE
Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. Spam is still a massive problem for fundraisers. MORE
Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. MORE
And what about SPAM emails? Do you like spam? The true definition of spam is irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Folks, spamming your donors is not nice and it’s not fair. MORE
It’s time for fundraisers to STOP doing what’s easy… pushing the SPAM button or signing-off on purchase orders so your agency will do it for you. MORE
Smartideas can spam and nonprofits email fundraising spray and pray fundraisingThis email wasted my time and annoyed me because… I don’t know this person. I don’t know this organization. I didn’t give her or them permission to email me. MORE
Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist , shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment. MORE
Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. MORE
If you’re sending fundraising emails, then you’re losing money to spam. The question then, is how much + why? email fundraising deliverability infographic MORE
nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true. The reality is that if you are communicating online (and who isn’t?) you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere. MORE
For many, their yearning for your value-oriented engagement (not your crass spam, telemarketing or junk mail) is pent up. . I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. MORE
Spamming robots just don’t work. We all have an incredible marketing and fundraising resource right in front of us— our colleague, board member, and loyal volunteer ambassador s. But most of us look right past them! MORE
It’s affected by a lot of factors (and the rules are always changing), but spam and spam-related issues are generally the most common determinants of deliverability successes and failures. That’s because each month, 7.03% of nonprofit emails end up in spam folders. MORE
Find out How to Spam-Proof Your Email Marketing. Credit: [link]. It’s the end of another workweek. Join me for a few Mixed Links… Giveaway time! Are you passionate about social movements? We are giving away tickets to MCON. MORE
The post Worry Less about Spam Blocking and More about Email Engagement, Part II appeared first on Kivi's Nonprofit Communications Blog. MORE
Campaign Monitor’s Design and Spam Test. Click on the client name, then create a new campaign (you have to have the campaign ready to go before clicking on the “Run a Design and Spam Test&# button). MailChimp tested against eight different spam filters. “Oh, no! MORE
I’ve noticed a recent trend of a spam message from politicians one day followed by another message the next day pretending it was forwarded from someone in their office. This campaign has presumably bought a list of email addresses from other lefty causes on which my name naturally appeared and spammed me with a fundraising pitch. MORE
EveryAction’s 2018 Email Deliverability report says that 24% of fundraising emails from nonprofits went into spam in 2017. The report also calculates that spam rates on Giving Tuesday and Year-End campaigns caused the average nonprofit to lose over 20% of their fundraising potential for those campaigns. That makes them think that what you are sending isn’t great content, and is more likely to be spam. MORE
You're Getting Hit With Spam Complaints or Bounces. When subscribers mark your emails as spam, immediately delete your emails without reading them, or stop checking their inboxes all together, email service providers flag your emails. MORE
it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button. All of these things will just result in them hitting SPAM instead. MORE
3 Questions to Ask Before You Spam Spray and Pray. The traditional spray and pray marketing communications tactics just don’t work. Here’s why: 1. They are Irrelevant. In this day and age, people get bombarded with thousands of messages a day. MORE
Sin #5: Sticking Your Tongue Out at the Spam Filters. Gone are the days when the word “free” automatically flags your message as spam, but you still have to be careful. Avoid these content spam triggers: AVOID ALL CAPS. If you can, look in your spam folder. MORE
Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder. One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. MORE
It’s spam! If you are sending unsolicited email, that’s spam. Email communications absent permission is spam, plain and simple (even if it’s legal ). Stop spamming your supporters. . Related Posts: >>3 questions to ask before you spam, spray and pray. STOP SPAMMING YOUR SUPPORTERS! The post Stop SPAMMING your supporters with planned giving e-newsletters appeared first on MarketSmart, LLC |. Wiz-bang tech? MORE
When we first started training nonprofits on email marketing many years ago, we included several slides on how to stay out of the spam filter. While those best practices on email design and content to stay out of spam filters still exist, a whole new set of rules has been added to them. MORE
No, he's not suggesting that we spam our donors or potential donors. Tags: surveys Nonprofit marketing email spam administrative costs fundraising First off, I want to thank all of my readers and subscribers for your support in 2006. This has been a great year, and I've been very pleased with the reaction to this blog since starting it a few months ago. MORE
It’s affected by a lot of factors, with spam filters generally being the primary cause. In 2017, the average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes. MORE
Not only are they working in smaller newsrooms and facing stiffer competition, they are also getting bombarded with false information and spam. Stop spamming me. Media relations is a lot like fundraising. MORE
Banish spam-ness. The Email Sender and Provider Coalition notes that 69% of subscribers base their decision to send your message to the spam folder on the subject line. It's no secret that, just like we do, our supporters get a lot of emails each day. On average, individuals receive over a hundred messages per day, each one clamoring for their attention and competing with your fundraising appeal, nonprofit newsletter or member update. MORE
EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” According to the report, all of this spam leads to a loss of around $7,400.06 Here are some tips from the report: Common Causes of Spam. MORE
Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. Unsolicited telemarketing = Interruption fundraising. Informative Webinars = Engagement fundraising. Tours or personal meetings = Engagement fundraising. MORE
Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. on Giving Tuesday as a result of spam. MORE
But is spamming your donors really donor-centric? That means, we should try to send considerate, highly relevant, personalized email messages that truly inspire passionate support — not spam! The post STOP SPAMMING YOUR SUPPORTERS! Nonprofits love to talk about donor-centricity. MORE
If people aren’t regularly opening your emails, odds are good that they will at some point tag your email as spam. Want to stay out the spam filter in the first place, and get your emails delivered quickly? MORE
Related Posts: >>Stop Spamming Your Supporters With Planned Giving E Newsletters. >>3 3 Questions to Ask Before You Spam Spray and Pray. Did you have a grandmother or elderly aunt, uncle or friend? I did. Imagine if I sent mine letters and emails every once in a while. Imagine that those letters and emails told her how great I was. Imagine them also telling her that I really needed money for my future. Imagine them telling her that she should give me money. MORE
There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. Is what we are doing a violation of the CAN-SPAM law? Thumbs Up or Down? MORE
Spam Related Topics iMarketSmart
JUNE 29, 2018
It’s spam! If you are sending unsolicited email, that’s spam. Email communications absent permission is spam, plain and simple (even if it’s legal ). Stop spamming your supporters. . Related Posts: >>3 questions to ask before you spam, spray and pray. STOP SPAMMING YOUR SUPPORTERS! The post Stop SPAMMING your supporters with planned giving e-newsletters appeared first on MarketSmart, LLC |. Wiz-bang tech?
iMarketSmart
AUGUST 2, 2017
But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.” I know a fundraising firm that charged a nonprofit $360,000 last year for their digital services yet their spam efforts only resulted in $126,843. The post 3 questions to ask before you spam, spray and pray appeared first on MarketSmart, LLC |.
Kivi's Nonprofit Communications Blog
MAY 15, 2017
Spam software. For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. GivingTuesday 2016 also saw spam rates climb 9.27% over 2015’s rates. So why would you be marked as spam?
EveryAction
NOVEMBER 5, 2018
Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. on Giving Tuesday as a result of spam.
iMarketSmart
FEBRUARY 13, 2014
But is spamming your donors really donor-centric? That means, we should try to send considerate, highly relevant, personalized email messages that truly inspire passionate support — not spam! The post STOP SPAMMING YOUR SUPPORTERS! Nonprofits love to talk about donor-centricity.
EveryAction
MAY 15, 2017
Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. Spam is still a massive problem for fundraisers.
EveryAction
JUNE 3, 2016
Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising.
Kivi's Nonprofit Communications Blog
JULY 3, 2018
When we first started training nonprofits on email marketing many years ago, we included several slides on how to stay out of the spam filter. While those best practices on email design and content to stay out of spam filters still exist, a whole new set of rules has been added to them.
Kivi's Nonprofit Communications Blog
JULY 5, 2018
The post Worry Less about Spam Blocking and More about Email Engagement, Part II appeared first on Kivi's Nonprofit Communications Blog.
Blue Sky Collaborative
OCTOBER 5, 2012
But these days, I spend as much time deleting SPAM comments as i do blogging. I've resisted the urge to switch to Wordpress for years. Tranferring is difficult and I actually liked Typepad's feature set. And i pay for this
JCA Insights
MARCH 16, 2011
You need to understand and abide by the CAN-SPAM act. First of all, it’s CAN-SPAM as in “stop spam” rather than “canned spam,” the lunchmeat Monty Python couldn’t live without. The CAN-SPAM Act is a law that affects every organization that uses email in its operations.
iMarketSmart
JULY 26, 2019
Smartideas can spam and nonprofits email fundraising spray and pray fundraisingThis email wasted my time and annoyed me because… I don’t know this person. I don’t know this organization. I didn’t give her or them permission to email me.
A. Fine Blog
JULY 1, 2013
I’ve noticed a recent trend of a spam message from politicians one day followed by another message the next day pretending it was forwarded from someone in their office. This campaign has presumably bought a list of email addresses from other lefty causes on which my name naturally appeared and spammed me with a fundraising pitch.
Kivi's Nonprofit Communications Blog
JULY 12, 2011
There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. Is what we are doing a violation of the CAN-SPAM law? Thumbs Up or Down?
Social Media Bird Brain
OCTOBER 17, 2012
social communications robot repeat spam authenticity Small nonprofit engagementContemporary Terra Cotta Warrior by Yue Minjun at the Exhibition, Pete and Repeat Maybe because I'm an INTP, I hate repeating myself. But I also know that it takes a while for an idea to sink in. More than twenty, maybe thirty repetitions are required to really remember something. Content can get stale, like bread, but there's still a market for a look-alike loaf. How many times can you.
Nonprofit Consultant Blog
DECEMBER 27, 2006
No, he's not suggesting that we spam our donors or potential donors. Tags: surveys Nonprofit marketing email spam administrative costs fundraising First off, I want to thank all of my readers and subscribers for your support in 2006. This has been a great year, and I've been very pleased with the reaction to this blog since starting it a few months ago.
Kivi's Nonprofit Communications Blog
JANUARY 6, 2009
Campaign Monitor’s Design and Spam Test. Click on the client name, then create a new campaign (you have to have the campaign ready to go before clicking on the “Run a Design and Spam Test&# button). MailChimp tested against eight different spam filters. “Oh, no!
Kivi's Nonprofit Communications Blog
AUGUST 21, 2018
EveryAction’s 2018 Email Deliverability report says that 24% of fundraising emails from nonprofits went into spam in 2017. The report also calculates that spam rates on Giving Tuesday and Year-End campaigns caused the average nonprofit to lose over 20% of their fundraising potential for those campaigns. That makes them think that what you are sending isn’t great content, and is more likely to be spam.
Kivi's Nonprofit Communications Blog
JUNE 14, 2016
EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” According to the report, all of this spam leads to a loss of around $7,400.06 Here are some tips from the report: Common Causes of Spam.
EveryAction
AUGUST 23, 2018
It’s affected by a lot of factors, with spam filters generally being the primary cause. In 2017, the average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes.
EveryAction
OCTOBER 24, 2018
Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew.
EveryAction
AUGUST 11, 2016
It’s affected by a lot of factors (and the rules are always changing), but spam and spam-related issues are generally the most common determinants of deliverability successes and failures. That’s because each month, 7.03% of nonprofit emails end up in spam folders.
iMarketSmart
MAY 8, 2014
Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. Unsolicited telemarketing = Interruption fundraising. Informative Webinars = Engagement fundraising. Tours or personal meetings = Engagement fundraising.
Kivi's Nonprofit Communications Blog
AUGUST 30, 2018
Sudden spikes in your email volume can trigger spam warnings. With lots of nonprofit email already going to spam at year end , you don’t need to do anything else to hurt your chances. If you are excited about the prospect of doing more email fundraising around Giving Tuesday and Year End, but don’t normally send a lot of email to your list, you need a ramp-up pre-season strategy. .
EveryAction
SEPTEMBER 12, 2018
You're Getting Hit With Spam Complaints or Bounces. When subscribers mark your emails as spam, immediately delete your emails without reading them, or stop checking their inboxes all together, email service providers flag your emails.
EveryAction
OCTOBER 14, 2014
Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder. One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause.
iMarketSmart
MARCH 29, 2019
Related Posts: >>Stop Spamming Your Supporters With Planned Giving E Newsletters. >>3 3 Questions to Ask Before You Spam Spray and Pray. Did you have a grandmother or elderly aunt, uncle or friend? I did. Imagine if I sent mine letters and emails every once in a while. Imagine that those letters and emails told her how great I was. Imagine them also telling her that I really needed money for my future. Imagine them telling her that she should give me money.
Kivi's Nonprofit Communications Blog
APRIL 18, 2017
Complaint, abuse or spam rates. You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained.
Getting Attention
MARCH 7, 2012
Sin #5: Sticking Your Tongue Out at the Spam Filters. Gone are the days when the word “free” automatically flags your message as spam, but you still have to be careful. Avoid these content spam triggers: AVOID ALL CAPS. If you can, look in your spam folder.
Fundraising 123
JUNE 27, 2013
Avoid the Spam Trap. Why bother with killer content if your subject line gets it caught in the spam filter? Keep your message front and center by avoiding things like cute symbols and special characters—spam filter magnets that attract the wrong kind of attention. It''s okay to add a little visual interest to your subject line, just don''t overdo it and catch the eye of the spam filter instead. Subject lines are more important than you might think.
iMarketSmart
APRIL 8, 2015
And what about SPAM emails? Do you like spam? The true definition of spam is irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Folks, spamming your donors is not nice and it’s not fair.
iMarketSmart
MARCH 4, 2019
3 Questions to Ask Before You Spam Spray and Pray. The traditional spray and pray marketing communications tactics just don’t work. Here’s why: 1. They are Irrelevant. In this day and age, people get bombarded with thousands of messages a day.
Kivi's Nonprofit Communications Blog
SEPTEMBER 6, 2018
it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button. All of these things will just result in them hitting SPAM instead.
iMarketSmart
JANUARY 28, 2019
It’s time for fundraisers to STOP doing what’s easy… pushing the SPAM button or signing-off on purchase orders so your agency will do it for you.
Kivi's Nonprofit Communications Blog
MAY 19, 2017
Find out How to Spam-Proof Your Email Marketing. Credit: [link]. It’s the end of another workweek. Join me for a few Mixed Links… Giveaway time! Are you passionate about social movements? We are giving away tickets to MCON.
Getting Attention
DECEMBER 5, 2018
Spamming robots just don’t work. We all have an incredible marketing and fundraising resource right in front of us— our colleague, board member, and loyal volunteer ambassador s. But most of us look right past them!
Kivi's Nonprofit Communications Blog
DECEMBER 1, 2017
You may want to check out this Email Deliverability News: Major Spam Filter Acquisition. Good Friday to you all! Won’t you join me for some fine Mixed Links… Today is the LAST DAY to take our 2018 Nonprofit Communications Trends Survey.
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2017
If people aren’t regularly opening your emails, odds are good that they will at some point tag your email as spam. Want to stay out the spam filter in the first place, and get your emails delivered quickly?
EveryAction
JUNE 22, 2016
Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist , shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment.
Kivi's Nonprofit Communications Blog
SEPTEMBER 13, 2018
nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true. The reality is that if you are communicating online (and who isn’t?) you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere.
iMarketSmart
MAY 2, 2019
For many, their yearning for your value-oriented engagement (not your crass spam, telemarketing or junk mail) is pent up. . I think fundraisers should recognize that donors are playing a lifelong game of musical chairs.
Kivi's Nonprofit Communications Blog
APRIL 26, 2018
Not only are they working in smaller newsrooms and facing stiffer competition, they are also getting bombarded with false information and spam. Stop spamming me. Media relations is a lot like fundraising.
Fundraising 123
FEBRUARY 21, 2013
Banish spam-ness. The Email Sender and Provider Coalition notes that 69% of subscribers base their decision to send your message to the spam folder on the subject line. It's no secret that, just like we do, our supporters get a lot of emails each day. On average, individuals receive over a hundred messages per day, each one clamoring for their attention and competing with your fundraising appeal, nonprofit newsletter or member update.
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