3 questions to ask before you spam, spray and pray

iMarketSmart

But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.” I know a fundraising firm that charged a nonprofit $360,000 last year for their digital services yet their spam efforts only resulted in $126,843. The post 3 questions to ask before you spam, spray and pray appeared first on MarketSmart, LLC |.

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Stop SPAMMING your supporters with planned giving e-newsletters

iMarketSmart

It’s spam! If you are sending unsolicited email, that’s spam. Email communications absent permission is spam, plain and simple (even if it’s legal ). Stop spamming your supporters. . Related Posts: >>3 questions to ask before you spam, spray and pray. STOP SPAMMING YOUR SUPPORTERS! The post Stop SPAMMING your supporters with planned giving e-newsletters appeared first on MarketSmart, LLC |. Wiz-bang tech?

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STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

But is spamming your donors really donor-centric? That means, we should try to send considerate, highly relevant, personalized email messages that truly inspire passionate support — not spam! …If you answered “no” to any of these questions, you are spamming your supporters. The post STOP SPAMMING YOUR SUPPORTERS! Nonprofits love to talk about donor-centricity. Listen, I know the drill.

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How Much Is Spam Hurting Your Online Fundraising? [New Study]

Kivi's Nonprofit Communications Blog

Spam software. For their report , EveryAction studied 55 organizations and found that, on average, 18.21% of email was delivered to spam folders every month in 2016. They took a closer look at active fundraising periods and found end-of-year email fundraising took an especially big hit with spam rates jumping to 23.61% in 2016 as opposed to 8.6% GivingTuesday 2016 also saw spam rates climb 9.27% over 2015’s rates. So why would you be marked as spam?

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. However, this was an encouraging decrease from a whopping spam rate of 36.68% in 2016. on Giving Tuesday as a result of spam.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates.

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. The report details why nonprofit fundraising emails end up in spam folders, how much damage spam can do on #GivingTuesday and during the end-of-year fundraising push, and offers tips from our expert on reducing your spam rate.

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Worry Less about Spam Blocking and More about Email Engagement, Part I

Kivi's Nonprofit Communications Blog

When we first started training nonprofits on email marketing many years ago, we included several slides on how to stay out of the spam filter. While those best practices on email design and content to stay out of spam filters still exist, a whole new set of rules has been added to them. Spam Placement Rate. Percentage of emails sent identified as spam. The rate at which subscribers report your messages as spam. “This is Not Spam” Rate.

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Worry Less about Spam Blocking and More about Email Engagement, Part II

Kivi's Nonprofit Communications Blog

The post Worry Less about Spam Blocking and More about Email Engagement, Part II appeared first on Kivi's Nonprofit Communications Blog. On Tuesday, I shared with you the “new” metrics for email engagement , which include whether your emails are read before they are deleted and whether people are replying to or forwarding them.

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CAN-SPAM Act – What Do I Need To Know?

JCA Insights

You need to understand and abide by the CAN-SPAM act. First of all, it’s CAN-SPAM as in “stop spam” rather than “canned spam,” the lunchmeat Monty Python couldn’t live without. The CAN-SPAM Act is a law that affects every organization that uses email in its operations. If the message’s subject line would lead a recipient to think it’s a commercial message, CAN-SPAM thinks it’s a commercial message too. New to e-marketing?

A perfect example of ‘spray and pray fundraising’

iMarketSmart

Smartideas can spam and nonprofits email fundraising spray and pray fundraisingThis email wasted my time and annoyed me because… I don’t know this person. I don’t know this organization. I didn’t give her or them permission to email me. I have no connection whatsoever to this cause or this organization.

The Phoney Baloney Email Spam

A. Fine Blog

I’ve noticed a recent trend of a spam message from politicians one day followed by another message the next day pretending it was forwarded from someone in their office. This campaign has presumably bought a list of email addresses from other lefty causes on which my name naturally appeared and spammed me with a fundraising pitch.

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What Does Spam Do to your Email Fundraising? [INFOGRAPHIC]

EveryAction

If you’re sending fundraising emails, then you’re losing money to spam. The question then, is how much + why? email fundraising deliverability infographic

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Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. Is what we are doing a violation of the CAN-SPAM law? If we are okay with CAN-SPAM but still in conflict with permission-based restrictions – what are our options for bulk email? It’s also confusing when you work in the political arena, because “political email&# is exempted from CAN-SPAM (naturally, the pols give themselves a loophole!).

Are You Present On Your Own Account?

Social Media Bird Brain

social communications robot repeat spam authenticity Small nonprofit engagementContemporary Terra Cotta Warrior by Yue Minjun at the Exhibition, Pete and Repeat Maybe because I'm an INTP, I hate repeating myself. But I also know that it takes a while for an idea to sink in. More than twenty, maybe thirty repetitions are required to really remember something. Content can get stale, like bread, but there's still a market for a look-alike loaf. How many times can you.

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Bay Area nonprofits score well, Learning from SPAM, and a Happy New Year

The Nonprofit Consultant

No, he's not suggesting that we spam our donors or potential donors. Tags: surveys Nonprofit marketing email spam administrative costs fundraising First off, I want to thank all of my readers and subscribers for your support in 2006. This has been a great year, and I've been very pleased with the reaction to this blog since starting it a few months ago.

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See What Your E-Newsletter Looks Like in Different Email Programs

Kivi's Nonprofit Communications Blog

But two companies do offer testing programs that will deliver screen shots of your newsletter in various email programs at reasonable prices, even if you don’t use them to send out your newsletter: Mail Chimp’s Inbox Inspector , powered by ReturnPath, (sign up for a free account, then buy three tests for $29) and Campaign Monitor’s Design and Spam Test (sign up for a free account, then pay $5 per test). Campaign Monitor’s Design and Spam Test. “Oh, no!

Should You Stop Sending Email to Complainers?

Kivi's Nonprofit Communications Blog

We’ve been good about removing hard bounces and anyone who complains by hitting the spam button. But I’d been hearing about other categories of “bad emails” that are not as easy to see on our end , including bots and spam traps. What’s a spam trap? Another kind of spam trap is a recycled old address. The inbox provider has taken it over and converted it to a spam trap to find email senders who aren’t responsibly managing their lists.

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Clean Up Your Email List and Improve Your Online Fundraising Results

Kivi's Nonprofit Communications Blog

EveryAction’s 2018 Email Deliverability report says that 24% of fundraising emails from nonprofits went into spam in 2017. The report also calculates that spam rates on Giving Tuesday and Year-End campaigns caused the average nonprofit to lose over 20% of their fundraising potential for those campaigns. That makes them think that what you are sending isn’t great content, and is more likely to be spam.

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Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” Several metrics are used to determine your score including how many times your emails are marked as spam, if your emails are deleted immediately without being read, or if they are never opened. According to the report, all of this spam leads to a loss of around $7,400.06 Download Your Copy.

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

It’s affected by a lot of factors, with spam filters generally being the primary cause. In our annual Email Deliverability Study, For the 2018 Nonprofit Email Deliverability Study, we once again analyzed deliverability data for 55 leading national nonprofit organizations against the latest industry benchmarks to determine the impact that spam and poor deliverability practices have on nonprofits’ fundraising outcomes.

For Robust Email Fundraising at Year End, Start Ramping Up the Volume Now

Kivi's Nonprofit Communications Blog

Sudden spikes in your email volume can trigger spam warnings. With lots of nonprofit email already going to spam at year end , you don’t need to do anything else to hurt your chances. If you are excited about the prospect of doing more email fundraising around Giving Tuesday and Year End, but don’t normally send a lot of email to your list, you need a ramp-up pre-season strategy. .

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

It’s affected by a lot of factors (and the rules are always changing), but spam and spam-related issues are generally the most common determinants of deliverability successes and failures. however, look much more carefully at how recipients actually engage with your emails right down to the individual to determine an email’s spam score and your sender reputation, or Sender Score. That’s because each month, 7.03% of nonprofit emails end up in spam folders.

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5 Tips for Better Nonprofit Fundraising Emails

EveryAction

Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder. One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause.

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Are You Interrupting Your Donors or Engaging With Them?

iMarketSmart

Spam email blasts = Interruption fundraising. Mass direct mail appeals = Interruption fundraising. Unsolicited telemarketing = Interruption fundraising. Informative Webinars = Engagement fundraising. Tours or personal meetings = Engagement fundraising. Interactive widgets = Engagement fundraising. LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE. The post Are You Interrupting Your Donors or Engaging With Them? appeared first on MarketSmart. Fundraising

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The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

Yet it’s incredibly important to whether your emails get delivered to the inbox or to the spam folder. That’s the email jargon for “your emails will go straight to the spam folder.” EveryAction’s 2019 Email Deliverability Study estimates that the nonprofit sector could be losing almost $100 million in donations because appeals are going into spam folders.

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes. For every percentage of email that goes to spam, nonprofits leave money on the table.

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Adding First and Last Names to Your Email Database

Kivi's Nonprofit Communications Blog

Many of these services can also perform an email list “scrub” where they will identify bad email addresses, spam traps, bots, etc. Here’s a great question that came in this week.

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Imagine This…

iMarketSmart

Related Posts: >>Stop Spamming Your Supporters With Planned Giving E Newsletters. >>3 3 Questions to Ask Before You Spam Spray and Pray. Did you have a grandmother or elderly aunt, uncle or friend? I did. Imagine if I sent mine letters and emails every once in a while. Imagine that those letters and emails told her how great I was. Imagine them also telling her that I really needed money for my future. Imagine them telling her that she should give me money.

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4 Tips for Subject Lines That Work

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Avoid the Spam Trap. Why bother with killer content if your subject line gets it caught in the spam filter? Keep your message front and center by avoiding things like cute symbols and special characters—spam filter magnets that attract the wrong kind of attention. It''s okay to add a little visual interest to your subject line, just don''t overdo it and catch the eye of the spam filter instead. Subject lines are more important than you might think.

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Five Signs You Should Double Opt-In Your Emails

EveryAction

You're Getting Hit With Spam Complaints or Bounces. When subscribers mark your emails as spam, immediately delete your emails without reading them, or stop checking their inboxes all together, email service providers flag your emails. Laws such as Canada's Anti-Spam Legislation (CASL) and the European Union's General Data Protection Regulation (GDPR) put specific emphasis on the proof of consent for each contact in your database.

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Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

Sin #5: Sticking Your Tongue Out at the Spam Filters. Gone are the days when the word “free” automatically flags your message as spam, but you still have to be careful. Avoid these content spam triggers: AVOID ALL CAPS. If you can, look in your spam folder. Learn more at MailChimp’s How Spam Filters Think.). Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online.

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Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

Complaint, abuse or spam rates. You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained. If you want to get better results from your email (and social media), join Kivi for our next Nonprofit Marketing Accelerator that STARTS TOMORROW. Learn more and claim your team’s spot. This 28-page download will show you how to measure: Open rates.

How to Get People to Open Your Nonprofit Email

Fundraising 123

Banish spam-ness. The Email Sender and Provider Coalition notes that 69% of subscribers base their decision to send your message to the spam folder on the subject line. It's no secret that, just like we do, our supporters get a lot of emails each day. On average, individuals receive over a hundred messages per day, each one clamoring for their attention and competing with your fundraising appeal, nonprofit newsletter or member update.

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Musical chairs, your donors, and fundraising?

iMarketSmart

For many, their yearning for your value-oriented engagement (not your crass spam, telemarketing or junk mail) is pent up. . I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to be YOUR donors are circling around many other charities and, from time to time, they ‘sit’ with one that engages them properly and makes them feel good.

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7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter

iMarketSmart

And what about SPAM emails? Do you like spam? The true definition of spam is irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Folks, spamming your donors is not nice and it’s not fair. Points 1, 2, 5, 6 & 7 above also apply to “spray and pray” email blasts (otherwise known as SPAM). But the so-called “marketing” they recommend is really just SPAM.

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Bounces, cold subscribers, spam bots, fake accounts – they all need to be purged regularly, or Gmail and other providers will mark your IP address as a spammer. . Did you know that nonprofits annually lose an average of nearly $15,000 because of fundraising solicitations intercepted by spam filters, according to a study conducted by Every Action ? .

Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started

Kivi's Nonprofit Communications Blog

nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true. The reality is that if you are communicating online (and who isn’t?) you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere.

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Email Rules to Live By

A Small Change

By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. Staying on the Email Up and Up CAN SPAM. The CAN-SPAM Act. Many fundraisers are fuzzy on the rules of email solicitations. Nonprofits seem to receive a little grace with people regarding how we use and reuse our email lists.

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5 thoughts that might lead your supporters to feel donor remorse

iMarketSmart

Will I now get flooded with lots of spam or junk mail asking for more money? Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run? Will they call and badger me for more money? Will they sell my name to another nonprofit that will bombard me with solicitations? Will they tell me what they did with my money and whether or not the impact was achieved?

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Mixed Links for Nonprofit Communicators – March 20, 2020

Kivi's Nonprofit Communications Blog

Facebook was marking legitimate news articles about the coronavirus as spam due to a software bug. Happy Spring! Hope everyone is doing their best as we head into another week of self-quarantines and social distancing. Luckily we still have the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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A Story You Have To Read

Mission Minded

These emails range from scams to spam to promotions for things I don’t want or need. If you’re like me, you get 20 – 40 emails a day that say you simply must read them. I recently got an email whose artful copy motivated me to read on. View the email online.) It didn’t start […]. Blog Email Campaigns Nonprofit Communications Nonprofit Copywriting Nonprofit Fundraising

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12 of Your Email Deliverability Questions Answered

EveryAction

Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist , shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment. BS: It really varies based on the email spam system and can even vary between the same system and what it learns from usage. Would structuring an email using the 'table' tool increase its likelihood of being spammed?".