Introducing, Louis Diez— The Checklist Guy for Fundraising Excellence

iMarketSmart

Of varied interests, Louis holds an MBA from CUNEF, a PhD in Business Administration from Universidad Rey Juan Carlos (both in Spain), and an MM in Music Performance from the University of TN. Some people really know how to be givers. You know what I mean don’t you?

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Cause-Related Marketing You Can Drink To

Cause Related Marketing

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It’s the End of the World as We Know It

Cause Related Marketing

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Disruption of the 'Usual' - Rethinking Behavior Change and Communication in Nutrition Education

Social Marketing and Social Change

Some of the countries outside the US that were there included Canada, Columbia, Czech Republic, Spain, Indonesia, Israel, Italy, Malta, Mexico, Pakistan, Romania, Somalia, Turkey and Uganda. How do I help public health professionals disrupt their usual ways of doing their work?

Brilliant Fundraising Products

The Agitator

We’re all familiar with the undisputed king of monthly giving — child sponsorship (this might be the first … Plan Spain, 1937 ). I’ve always been intrigued with the challenge of growing monthly giving programs.

Why Cause Marketing is the Borg

Selfish Giving

In Spain an art museum is saving money on electricity by promoting its electric company partners. "Resistance is futile." " The battleground is Europe, but it really could be anywhere in the world.

Don’t Take a Vacation from Your Donor Communication

Ann Green

I recently came back from a wonderful trip to Spain. Summer is vacation time. You and other members of your staff may have a fun vacation planned. Even though this might be a slower time, don’t hold back on your donor communication. Yes, your donors are also taking vacations, but they still want to hear how they’re helping you make a difference. Here are some tips to help you stay in touch this summer. Keep it short. Our attention spans wane even more when it’s hot.

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Smile, you’re in the happiness business

Nonprofit Marketing Blog

And another big intervention we just finished at a company in Spain showed that asking some employees to be generous to a randomly chosen list of colleagues (we called this our “Secret Santa” manipulation) produced huge benefits (for increasing happiness, connectedness, flow, and decreasing depression) not just for the givers, but for the receivers and even for observers. You’re in the business not only of doing good; you’re in the business of making people feel great.

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#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

I was fascinated with other cultures and lived overseas in Spain and southern France. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

I was fascinated with other cultures and lived overseas in Spain and southern France. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

Abstract: This article describes the results of a qualitative and quantitative study to assess the factors and behaviors that foster the adoption of health care innovation in eight countries: Australia, Brazil, England, India, Qatar, South Africa, Spain, and the United States.

Using Colored Ribbons to Symbolize Your Cause

Cause Related Marketing

In Spain the blue ribbon is worn by those who oppose the terrorism of ETA. How powerful is the colored ribbon as a visual awareness symbol? Can causes and nonprofits continue to adopt existing colored ribbons and yet still have meaning invested in all the rest? What’s the potential for confusion when two or more different charities/causes claim the same color of ribbon? When another cause adopts a colored ribbon already in use, does it undermine meaning or expand it?

On being a proper human online: Interview with Julien Smith

Nonprofit Marketing Blog

Julien, a leading voice on social media, graciously agreed to a pre-summit interview with me soon after completing an 800 km walk through Spain. I just did an 800 km walk in 35 days in Spain, and I can’t articulate that experience for you, just as I can’t fully describe the experience of participating in social media. Today, the Case Foundation is holding a virtual summit on millennial donors.

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Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

Abstract: This article describes the results of a qualitative and quantitative study to assess the factors and behaviors that foster the adoption of health care innovation in eight countries: Australia, Brazil, England, India, Qatar, South Africa, Spain, and the United States.

Fundraising Success You Can't Buy

Nonprofit Consultant Blog

And commenters say they are reading - and giving - from Iran, Israel, Spain, Portugal, Turkey, the Czech Republic, Australia, Hungary, Sri Lanka and beyond. These days more and more nonprofit agencies are looking to online social networking tools and sites, such as Facebook, to see how they can use them to increase donations (and if you're not on Facebook, why aren't you?). Well, here's a great Facebook fundraising success story : The story began Aug.