J Campbell Social Marketing

FEBRUARY 18, 2020

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Internal Social Media Policies. Model good behaviors of productive sharing and positive participation on social media. .

Social Media 219

Social Media Writing Media Social 219

J Campbell Social Marketing

AUGUST 3, 2020

Social Media for Social Good Academy 2.0 So I’ll spare you the “why social media is essential to nonprofits” lecture. . 90% of NGOs worldwide regularly use social media to engage their supporters and donors. Social Media for Social Good Academy 2.0

Social Media 234

Social Media Media Social Billboards 234

Fundraising 123

JULY 19, 2013

Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.

Social Media 199

Social Media Media Social Keyword 199

J Campbell Social Marketing

JANUARY 22, 2020

Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social media success. Explore paid social.

Social Media 215

Social Media Media Social Banner 215

Non Profit Marketing 360

JULY 13, 2011

The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook. Netflix runs the risk of enduring a social-media backlash akin to that endured by BP during last year’s terrible oil-platform disaster and leak. Image via Wikipedia.

Social Network 133

Social Network Network Social Mexico 133

J Campbell Social Marketing

MAY 18, 2020

There are a myriad of benefits that can be gained through a strategic online foray into nonprofit social media storytelling – benefits that will resonate throughout the entire organization, from donors to clients to staff. Increased media attention. Human beings, and most media outlets, love stories. If you want to get in The New York Times or your local journal, having an interesting or unique story can lead to increased media coverage for the organization.

Storytelling 131

Storytelling Social Media Media Social 131

Getting Attention

JANUARY 27, 2015

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pew tells us that more older adults are on social media than ever before, especially Facebook, while younger adults 18-29 are visual platforms like Instagram. Social Media Pressure.

Social Media 204

Social Media Media Social ROI 204

J Campbell Social Marketing

MAY 9, 2018

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. This one answer should guide all of your social media storytelling efforts and provide the backbone of your strategy. 2) Consider What We Know About Social Media. We know that trust in social media channels is declining.

Guidelines 208

Guidelines Storytelling Social Media Strategy 208

Social Media Bird Brain

MARCH 26, 2014

Something is always going on with that social platform and it makes the news almost every day. big data Facebook Mobile app Nonprofit organization Oreo social media social networking Tinder Image via Digital Inspiration Let''s talk about Facebook this week.

Social Media 140

Social Media Media Social Advertisement 140

J Campbell Social Marketing

JANUARY 8, 2018

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s Before I provide some tactical advice on how to get more social media engagement, we need some real talk on algorithms. Experiment with paid social media ads.

Social Media 210

Social Media Media Social Automation 210

Kivi's Nonprofit Communications Blog

DECEMBER 27, 2012

Wouldn’t life be easier if you didn’t have to read through pages and pages of blog posts in order to figure what works best on what social networks? My handy dandy Social Media Essentials Cheat Sheet in a one-page download that quickly reminds you what type of content works on different networks, how often to post and how to get fans engaged. It also has a quick reference guide for the Six G’s of Social Media Marketing.

Social Media 173

Social Media Media Social Holiday 173

J Campbell Social Marketing

MARCH 17, 2015

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race. Don’t give up on a social network because it’s not doing exactly what you want it to do immediately. This is not brain surgery – its social media.

Social Media 196

Social Media Media Social Channel 196

J Campbell Social Marketing

JULY 18, 2019

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Understand why people share on social media. To get more shares, nonprofits need to understand the psychology behind social media and online sharing. To gain social capital. Social media is a value exchange.

Video 202

Video Social Media Media How To 202

Non Profit Marketing 360

JULY 16, 2012

Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community). Indeed, catch the attention of a person or peer group with some real social-media clout, and you could see a sudden amplification of interest.

Social Network 133

Social Network Develop Conversion Network 133

Kivi's Nonprofit Communications Blog

SEPTEMBER 18, 2012

On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller. While everyone wants to focus on peer-to-peer fundraising in social media, you can actually use social media to support your fundraising in many different ways, including the six ways we focused on.

Social Media 211

Social Media Media Social North Carolina 211

Fundraising 123

MAY 6, 2013

Pairing your nonprofit storytelling with social media is a smart tactic for engaging supporters and inspiring them to take action. Here ''s why it works : It''s d ynamic: Social media makes it easy to combine text, photos, video and interactive elements to tell a richer story than just words alone. It puts stories f ront and center: For many, social media is part of a daily routine. Think outside the box when presenting your stories via social media.

Storytelling 134

Storytelling Social Media Media Social 134

J Campbell Social Marketing

MARCH 11, 2014

I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. Here it is, as a free JPG for you to download: Julia’s Nonprofit Social Media Checklist. Julia’s Nonprofit Social Media Checklist.

Social Media 215

Social Media Media Social Social Network 215

Non Profit Marketing 360

NOVEMBER 11, 2011

The social media that get all the ink have one thing in common: they are open to everyone. But House (or Private) Social Networks are gaining ground among nonprofits. The third annual Nonprofit Social Network Benchmark Report notes that 13% of nonprofits operate at least one – and among those nonprofits, 42% started up their house networks in the past year.

Social Media 122

Social Media Benchmark Media Social 122

Kivi's Nonprofit Communications Blog

FEBRUARY 21, 2013

Nonprofit Communications Social Networking TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Social Media 188

Social Media Media Social Link 188

Non Profit Marketing 360

JUNE 7, 2012

Creating social networks before anyone knew what they were. In 2001, long before ‘social network’ was a concept bandied about by anyone trying to explain what brings together more than a half-dozen people, four young Canadians wanted to start a company and then build a product from it. Like any network of peers, colleagues, browsers… you tend to get out what you put in.

Social Network 122

Social Network Network Search Engine Social 122

J Campbell Social Marketing

NOVEMBER 6, 2017

If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Carrying out an online fundraising campaign that needs social media to spread requires more than just your nonprofit’s Facebook Page or Twitter account. You need a critical mass of passionate people spreading the word about your campaign and raising money from their networks. Your social networks.

Social Media 209

Social Media Media Linkedin Social 209

Non Profit Marketing 360

FEBRUARY 7, 2012

True, social media is considered by some researchers to be more addictive than sex , so we might be temped to carry our work home with us – or do it in the car when no one is looking. But if you want efficient tools for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages.

Efficiency 109

Efficiency Social Network Network Organization 109

Kivi's Nonprofit Communications Blog

JANUARY 20, 2011

A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. This sounds to me like there might be bigger issue with someone not really appreciating how social media works and how it is different from other more traditional forms of communication. February 16: Social Media Fear Factor: Getting Over What’s Holding You Back.

Social Media 159

Social Media Media Social URL 159

Non Profit Marketing 360

MARCH 1, 2013

You know you want to… We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms. When moving through the ‘tubes’ of our social networks, it is easy to think that each post we prepare is the most important one ever and that if we don’t get to each post on our nonprofit’s wall we’ll be upsetting a potential volunteer or donor.

Social Network 116

Social Network Network Social Non-profit 116

Kivi's Nonprofit Communications Blog

NOVEMBER 10, 2011

Think because your organization caters to seniors, you don’t need social media? One of my biggest tasks is increasing awareness of our beautiful community and all it offers, and one of the ways I seek to do this is through using social media. I was pretty familiar with using social media for my own personal purposes, but I wasn’t quite sure what role it could play in marketing a senior community. Kerry Barnes and Frances.

Social Media 213

Social Media Media Social France 213

Kivi's Nonprofit Communications Blog

NOVEMBER 18, 2014

We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” ” This is what that ranking looks like as of today: Which social networks will be most important to nonprofits in 2015 (preliminary data from the 2015 Nonprofit Communications Trends Report). While Facebook is still in the lead, other social networks are gaining ground.

Sites 219

Sites Social Media January Social 219

J Campbell Social Marketing

OCTOBER 23, 2017

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Use a simple Social Media Calendar: To plan a month or more worth of social media posts; To manage all online communications that go out during the week; To avoid that middle-of-the-day dread when you have yet to post to Facebook or send a tweet.

Template 182

Template Social Media Media Social 182

Kivi's Nonprofit Communications Blog

AUGUST 13, 2012

You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. What about all of those nonprofits using social media to raise money right now? Can you create a social media strategy that does both? Here are six different ways that I see social media and fundraising fitting together.

Social Media 217

Social Media Media Social North Carolina 217

Fundraising 123

NOVEMBER 13, 2013

Social media can provide new opportunities for your nonprofit to promote its cause. But watch out for these five social media myths while you connect with your supporters online: 1. Social media is free. Compared with writing, designing, and printing an annual report or direct mail piece, social media is certainly free. But it still takes time for you and your staff members to build relationships and network online.

Social Media 157

Social Media Social Media Broadcast 157

Kivi's Nonprofit Communications Blog

APRIL 25, 2011

One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues. Christina Johns, online media manager for the International Fellowship of Christians and Jews uses Netvibes. I’ve also used Google Translate and set up Hebrew keywords to monitor our organization in Israeli media well. Here are some resources to help you create your own social media dashboard: Say What?

Social Media 213

Social Media Media RSS Social 213

Non Profit Marketing 360

FEBRUARY 10, 2012

True, social media is considered by some researchers to be more addictive than sex , so we might be temped to carry our work home with us – or do it in the car when no one is looking. But if you want efficient toys, er, tools , for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages.

Efficiency 100

Efficiency Social Network Network Organization 100

J Campbell Social Marketing

JUNE 17, 2014

Nonprofit Tech for Good found that “boomers spend 19 hours a week online, and 71% use a social networking site daily with Facebook being the most popular. Your donors ages 74+ are the fastest-growing demographic on social networks. People of all generations are online and using social media platforms. Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships.

Relationship 206

Relationship Social Media Media Donors 206

Non Profit Marketing 360

JULY 13, 2011

The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook. Netflix runs the risk of enduring a social-media backlash akin to that endured by BP during last year’s terrible oil-platform disaster and leak. Image via Wikipedia.

Social Network 116

Social Network Network Media Price 116

Kivi's Nonprofit Communications Blog

SEPTEMBER 17, 2012

Last Tuesday, I presented a workshop on social media crisis communications for the Virginia Association of Fund Raising Executives and I’m sharing the deck with you here. Crisis Communications in Social Media for Nonprofits from Kivi Leroux Miller. I’ve saved a bunch of great links with more resources on social media crisis communications for you. Tomorrow I’ll share the deck from Friday’s workshop on social media fundraising.

Social Media 210

Social Media Communications Media Social 210

Non Profit Marketing 360

SEPTEMBER 19, 2012

A definition of irony: using social media to encourage you to find ways to trim your time on social media. Here are some recommendations to rethink how you are using your time and mental energies on social networks. of social networks is that they can throw new information about unexpected developments at you without warning. Give yourself time throughout the day to check on your social networks.

Efficiency 116

Efficiency Social Network Network Bundling 116

J Campbell Social Marketing

OCTOBER 22, 2013

My presentation “ Social Media Update: What’s Hot and What’s Not “ is going live! 72% of online adults use social networking sites; ?27% 27% of online time is now spent on social networking; ?6 6 out of 10 internet users ages 50-64 are on social networks; ?43% 43% of those 65 and older are using social networks! Investment in social media is not a luxury.

Social Media 177

Social Media Media Social Network Social 177

J Campbell Social Marketing

APRIL 8, 2014

If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers. The most important social media platforms for nonprofits are Facebook (95%), Twitter (64%), YouTube (38%), and LinkedIn (26%). Here are 6 reasons that your nonprofit may not be ready for social media.

Social Media 212

Social Media May Automation Media 212

Fundraising 123

NOVEMBER 27, 2012

5 Key Rules for Socializing. Express this through your social media outreach – it helps your supporters get to know you better, form a connection and sets you apart from other organizations. Social Networking Quick TipsRemember that group of people who signed up to receive your newsletter, liked you on Facebook or followed you on Twitter? Don’t just leave them hanging.

Conversion 184

Conversion Social Media How To Social 184

Non Profit Marketing 360

JULY 8, 2011

If you’re a social-networks maven, you’ve probably heard a lot, perhaps even too much, about the exclusive/VIP/by-invite-only launch of Google+. My goal is simply to introduce some of the issues they raise, offer some resources for you to read about the features of each, and provide a bit of context about the mother-of-all-social-media-battles. Were you invited?

Social Network 109

Social Network Google Network Facebook 109

Kivi's Nonprofit Communications Blog

OCTOBER 9, 2012

Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. We’ve also shared stats on nonprofit email trends , online fundraising trends and social media trends. Mobile Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Social Networking Trends

Mobile 184

Mobile Social Media Stats Internet 184

J Campbell Social Marketing

JUNE 8, 2016

Starting out on social media can be a scary proposition for many nonprofits. With all the fear mongering and bad news being reported on the destructive use of social media and other online tools, it is no wonder that some nonprofits are wary of jumping into the social media pool. The benefits of using social media to interact with donors and to tell stories vastly outweigh the potential negatives.

Social Media 167

Social Media Media Tagging Social 167

Fundraising 123

MARCH 21, 2013

It's clear that social media is an effective channel for establishing your nonprofit's brand identity, championing your cause and engaging with current and would-be supporters. Here are eight tips for making the case for your next social media intiative: 1. If you’re having a debate over the value of social media, you’re having the wrong discussion. The discussion should be about your organization’s goals – with social media being the means, not the end.

Case 150

Case Social Media How To Social 150

J Campbell Social Marketing

JUNE 21, 2016

Social Media Day is almost here, and you should be just as I excited as I am! Here are just 5 reasons: 1) Social media has completely revolutionized communications. It’s not a fad, or a trend, or even a marketing tactic – social media and all that comes with it, the good, the bad, and the ugly, have utterly changed the ways in which people get information, search for news, and communicate with each other.

Social Media 120

Social Media Media June Tactics 120