How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Internal Social Media Policies. Model good behaviors of productive sharing and positive participation on social media. .

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 So I’ll spare you the “why social media is essential to nonprofits” lecture. . 90% of NGOs worldwide regularly use social media to engage their supporters and donors. Social Media for Social Good Academy 2.0

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Social Media Housekeeping

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Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social media success. Explore paid social.

#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook. Netflix runs the risk of enduring a social-media backlash akin to that endured by BP during last year’s terrible oil-platform disaster and leak. Image via Wikipedia.

8 Irresistible Benefits of Nonprofit Social Media Storytelling

J Campbell Social Marketing

There are a myriad of benefits that can be gained through a strategic online foray into nonprofit social media storytelling – benefits that will resonate throughout the entire organization, from donors to clients to staff. Increased media attention. Human beings, and most media outlets, love stories. If you want to get in The New York Times or your local journal, having an interesting or unique story can lead to increased media coverage for the organization.

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pew tells us that more older adults are on social media than ever before, especially Facebook, while younger adults 18-29 are visual platforms like Instagram. Social Media Pressure.

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. This one answer should guide all of your social media storytelling efforts and provide the backbone of your strategy. 2) Consider What We Know About Social Media. We know that trust in social media channels is declining.

No Corners Cut in Social Media

Social Media Bird Brain

Something is always going on with that social platform and it makes the news almost every day. big data Facebook Mobile app Nonprofit organization Oreo social media social networking Tinder Image via Digital Inspiration Let''s talk about Facebook this week.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s Before I provide some tactical advice on how to get more social media engagement, we need some real talk on algorithms. Experiment with paid social media ads.

Freebie: Social Media Cheatsheet

Kivi's Nonprofit Communications Blog

Wouldn’t life be easier if you didn’t have to read through pages and pages of blog posts in order to figure what works best on what social networks? My handy dandy Social Media Essentials Cheat Sheet in a one-page download that quickly reminds you what type of content works on different networks, how often to post and how to get fans engaged. It also has a quick reference guide for the Six G’s of Social Media Marketing.

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race. Don’t give up on a social network because it’s not doing exactly what you want it to do immediately. This is not brain surgery – its social media.

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Understand why people share on social media. To get more shares, nonprofits need to understand the psychology behind social media and online sharing. To gain social capital. Social media is a value exchange.

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#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community). Indeed, catch the attention of a person or peer group with some real social-media clout, and you could see a sudden amplification of interest.

Using Social Media in Fundraising

Kivi's Nonprofit Communications Blog

On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller. While everyone wants to focus on peer-to-peer fundraising in social media, you can actually use social media to support your fundraising in many different ways, including the six ways we focused on.

Social Media Storytelling for Nonprofits

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Pairing your nonprofit storytelling with social media is a smart tactic for engaging supporters and inspiring them to take action. Here ''s why it works : It''s d ynamic: Social media makes it easy to combine text, photos, video and interactive elements to tell a richer story than just words alone. It puts stories f ront and center: For many, social media is part of a daily routine. Think outside the box when presenting your stories via social media.

Julia’s Nonprofit Social Media Checklist

J Campbell Social Marketing

I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. Here it is, as a free JPG for you to download: Julia’s Nonprofit Social Media Checklist. Julia’s Nonprofit Social Media Checklist.

What About the Other Social Media?

Non Profit Marketing 360

The social media that get all the ink have one thing in common: they are open to everyone. But House (or Private) Social Networks are gaining ground among nonprofits. The third annual Nonprofit Social Network Benchmark Report notes that 13% of nonprofits operate at least one – and among those nonprofits, 42% started up their house networks in the past year.

Who Is on Social Media?

Kivi's Nonprofit Communications Blog

Nonprofit Communications Social Networking TrendsWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

#SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher

Non Profit Marketing 360

Creating social networks before anyone knew what they were. In 2001, long before ‘social network’ was a concept bandied about by anyone trying to explain what brings together more than a half-dozen people, four young Canadians wanted to start a company and then build a product from it. Like any network of peers, colleagues, browsers… you tend to get out what you put in.

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Carrying out an online fundraising campaign that needs social media to spread requires more than just your nonprofit’s Facebook Page or Twitter account. You need a critical mass of passionate people spreading the word about your campaign and raising money from their networks. Your social networks.

#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

Non Profit Marketing 360

True, social media is considered by some researchers to be more addictive than sex , so we might be temped to carry our work home with us – or do it in the car when no one is looking. But if you want efficient tools for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages.

Social Media Q & A

Kivi's Nonprofit Communications Blog

A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. This sounds to me like there might be bigger issue with someone not really appreciating how social media works and how it is different from other more traditional forms of communication. February 16: Social Media Fear Factor: Getting Over What’s Holding You Back.

#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

Non Profit Marketing 360

You know you want to… We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms. When moving through the ‘tubes’ of our social networks, it is easy to think that each post we prepare is the most important one ever and that if we don’t get to each post on our nonprofit’s wall we’ll be upsetting a potential volunteer or donor.

Seniors and Social Media? Longview Says Yes!

Kivi's Nonprofit Communications Blog

Think because your organization caters to seniors, you don’t need social media? One of my biggest tasks is increasing awareness of our beautiful community and all it offers, and one of the ways I seek to do this is through using social media. I was pretty familiar with using social media for my own personal purposes, but I wasn’t quite sure what role it could play in marketing a senior community. Kerry Barnes and Frances.

Most Important Social Media Sites to Nonprofits in 2015

Kivi's Nonprofit Communications Blog

We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” ” This is what that ranking looks like as of today: Which social networks will be most important to nonprofits in 2015 (preliminary data from the 2015 Nonprofit Communications Trends Report). While Facebook is still in the lead, other social networks are gaining ground.

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How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Use a simple Social Media Calendar: To plan a month or more worth of social media posts; To manage all online communications that go out during the week; To avoid that middle-of-the-day dread when you have yet to post to Facebook or send a tweet.

How Social Media and Fundraising Fit Together

Kivi's Nonprofit Communications Blog

You’ve probably been cautioned to avoid using social media as a fundraising tool and to focus instead on donor “engagement” – which will someday lead to fundraising opportunities. What about all of those nonprofits using social media to raise money right now? Can you create a social media strategy that does both? Here are six different ways that I see social media and fundraising fitting together.

Busted: The 5 Myths of Social Media for Nonprofits

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Social media can provide new opportunities for your nonprofit to promote its cause. But watch out for these five social media myths while you connect with your supporters online: 1. Social media is free. Compared with writing, designing, and printing an annual report or direct mail piece, social media is certainly free. But it still takes time for you and your staff members to build relationships and network online.

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues. Christina Johns, online media manager for the International Fellowship of Christians and Jews uses Netvibes. I’ve also used Google Translate and set up Hebrew keywords to monitor our organization in Israeli media well. Here are some resources to help you create your own social media dashboard: Say What?

#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

Non Profit Marketing 360

True, social media is considered by some researchers to be more addictive than sex , so we might be temped to carry our work home with us – or do it in the car when no one is looking. But if you want efficient toys, er, tools , for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Nonprofit Tech for Good found that “boomers spend 19 hours a week online, and 71% use a social networking site daily with Facebook being the most popular. Your donors ages 74+ are the fastest-growing demographic on social networks. People of all generations are online and using social media platforms. Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships.

#Public Media: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook. Netflix runs the risk of enduring a social-media backlash akin to that endured by BP during last year’s terrible oil-platform disaster and leak. Image via Wikipedia.

Social Media Crisis Communications for Nonprofits

Kivi's Nonprofit Communications Blog

Last Tuesday, I presented a workshop on social media crisis communications for the Virginia Association of Fund Raising Executives and I’m sharing the deck with you here. Crisis Communications in Social Media for Nonprofits from Kivi Leroux Miller. I’ve saved a bunch of great links with more resources on social media crisis communications for you. Tomorrow I’ll share the deck from Friday’s workshop on social media fundraising.

#SOCIALMEDIA: How Can We Efficiently Use Our Time On Social Networks?

Non Profit Marketing 360

A definition of irony: using social media to encourage you to find ways to trim your time on social media. Here are some recommendations to rethink how you are using your time and mental energies on social networks. of social networks is that they can throw new information about unexpected developments at you without warning. Give yourself time throughout the day to check on your social networks.

Social Media Updates: What’s Hot & What’s Not

J Campbell Social Marketing

My presentation “ Social Media Update: What’s Hot and What’s Not “ is going live! 72% of online adults use social networking sites; ?27% 27% of online time is now spent on social networking; ?6 6 out of 10 internet users ages 50-64 are on social networks; ?43% 43% of those 65 and older are using social networks! Investment in social media is not a luxury.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers. The most important social media platforms for nonprofits are Facebook (95%), Twitter (64%), YouTube (38%), and LinkedIn (26%). Here are 6 reasons that your nonprofit may not be ready for social media.

How to Keep the Social Media Conversation Going

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5 Key Rules for Socializing. Express this through your social media outreach – it helps your supporters get to know you better, form a connection and sets you apart from other organizations. Social Networking Quick TipsRemember that group of people who signed up to receive your newsletter, liked you on Facebook or followed you on Twitter? Don’t just leave them hanging.

#Social Networks: Google+ vs. Facebook – Let The Debates Begin!

Non Profit Marketing 360

If you’re a social-networks maven, you’ve probably heard a lot, perhaps even too much, about the exclusive/VIP/by-invite-only launch of Google+. My goal is simply to introduce some of the issues they raise, offer some resources for you to read about the features of each, and provide a bit of context about the mother-of-all-social-media-battles. Were you invited?

Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. We’ve also shared stats on nonprofit email trends , online fundraising trends and social media trends. Mobile Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Social Networking Trends

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5 Ways to Tackle Your Nonprofit’s Fear of Social Media

J Campbell Social Marketing

Starting out on social media can be a scary proposition for many nonprofits. With all the fear mongering and bad news being reported on the destructive use of social media and other online tools, it is no wonder that some nonprofits are wary of jumping into the social media pool. The benefits of using social media to interact with donors and to tell stories vastly outweigh the potential negatives.

How to Make the Case for Social Media

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It's clear that social media is an effective channel for establishing your nonprofit's brand identity, championing your cause and engaging with current and would-be supporters. Here are eight tips for making the case for your next social media intiative: 1. If you’re having a debate over the value of social media, you’re having the wrong discussion. The discussion should be about your organization’s goals – with social media being the means, not the end.

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5 Reasons to Get Excited About Social Media Day

J Campbell Social Marketing

Social Media Day is almost here, and you should be just as I excited as I am! Here are just 5 reasons: 1) Social media has completely revolutionized communications. It’s not a fad, or a trend, or even a marketing tactic – social media and all that comes with it, the good, the bad, and the ugly, have utterly changed the ways in which people get information, search for news, and communicate with each other.