3 Must-Have Elements of Social Media Content that Converts

J Campbell Social Marketing

Social Media for Social Good Academy is opening soon! It’s 2021, and the debate raging over whether or not nonprofits should use social media still persists. . While we will never get to 100% of our community and our donors using social media, why ignore this 25%? .

10+ Ideas for a Nonprofit Social Media Intern

J Campbell Social Marketing

During the last live session of Social Media for Social Good Academy, there was a lot of discussion around work study students and social media interns. . Collect stories from program staff to turn into social media content. . Social media audit.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Download the Nonprofit Social Media Audit template. Anybody have a Social Media Audit template? This question keeps coming up in my orbits, and I haven’t seen many specific recipes or templates for social media audits (or more comprehensive digital audits).”.

Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Only 18% say that social media inspires them to give them most. Nonprofit Email Marketing Nonprofit Marketing Trends social media

Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 This challenge is even more apparent on social media platforms like Facebook , Twitter, and Instagram. When used correctly, social media can be one of your most powerful tools for donor acquisition.

5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Data shows that over 50% of nonprofits are active on at least two social media channels. We don’t know the answer to this question, because many nonprofits aren’t using social media strategically, nor are they measuring what they are doing there. . A recent HubSpot survey found that while almost half (48%) of nonprofits believe that social media is very valuable, a vast majority (67%) have no social media strategy, policies, or goals documented.

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. Need some inspiration and specific examples of how to grow your donor base using social media? .

Social Media for Social Good Academy 2020 – DOORS ARE OPEN!

J Campbell Social Marketing

The essential, step-by-step blueprint for taming the social media chaos, building a community of fans that rave about you, and getting your work day back on track. Course promise: You will walk away with a calendar and a playbook for proactively managing your nonprofit social media accounts, instead of letting them manage you. . I know from first-hand experience that nonprofit marketers are both overwhelmed and excited by the sheer number of social media resources available to them.

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Internal Social Media Policies. Model good behaviors of productive sharing and positive participation on social media. .

5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. . The belief is that a video must be polished, edited, and produced in order to get attention on social media. . People – your donors – use social media apps on their phone to check on issues they care about, find new information, and watch informative and entertaining videos.

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 So I’ll spare you the “why social media is essential to nonprofits” lecture. . 90% of NGOs worldwide regularly use social media to engage their supporters and donors. Social Media for Social Good Academy 2.0

How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. . Who are you talking to on social media? Which segments already make up your social media communities?

Social Media and Newsletter Ideas for November 2020

Kivi's Nonprofit Communications Blog

Social media is great for these kinds of things. Nonprofit Communications Nonprofit Writing e-newsletters social mediaHave some gaps to fill in your editorial calendar for next month? The suggestions below should help! (If

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to creating a plan to increase your fitness, health, and wellness. The odds are that you will not appear enough to enrage or to annoy your social media followers.

5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. . Three billion people , around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. . There is a lot on the plate of the modern nonprofit social media manager. . How much time do you have to spend on social media?

Should You Put Social Media in Your Editorial Calendar?

Kivi's Nonprofit Communications Blog

Most nonprofits don’t put every social media post into their editorial calendars. Work social media into your content repurposing workflow. Create some simple rules or patterns for how you will repurpose the content above into social media and then follow those workflows.

What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

Don’t worry, you’ll likely get your 96 minutes back in the form of saved time by not checking your social feed for the rest of the night. That’s a human problem that existed long before social media. You can set a hard stop for all social media past a certain time.

Intent 235

Top Comms Channels and Social Media Sites for Nonprofits

Kivi's Nonprofit Communications Blog

The Big Six are email, website/blog, social media, events, PR/media relations, and direct mail. Top Social Media Sites in Order of Importance for Nonprofits.

Being More Social on Social Media: Where to Start?

Kivi's Nonprofit Communications Blog

I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. I discussed several ways that nonprofits need to come out from behind the logo and connect one on one with people via social media. Using social media as a customer service channel, not just as a promotional one , was the most popular first step. The post Being More Social on Social Media: Where to Start? Nonprofit Social Media

How Nonprofits Should Adapt Their Social Media Strategy in 2020

J Campbell Social Marketing

Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. In this free online training, you will learn: The key changes in the current s ocial media landscape that affect nonprofits; The three seismic shifts affecting donor behavior and preferences; How to make sense of the recent changes to Facebook’s business model – and what to do about them; Tools and apps for social media management and content creation.

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social media success. Explore paid social.

Social Media Housekeeping

Fundraising 123

Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section. Social Networking Quick Tips

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. This brings me to my big problem with the majority of social media measurement tools and spreadsheets. But, they are not the most important statistics to follow in your quest for social media success.

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . Let’s get on social media!” I am building the Nonprofit Social Media Summit for people like you. . Passionate and interested in doing better on social media, but whipsawed at all the options available, not knowing what will work and what to focus you. Here are my top 10 reasons to attend the inaugural Nonprofit Social Media Summit ! .

How to Effectively Tailor-Make Social Media Content for Different Platforms (with cheat sheet)

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 Do you ever feel like you are grasping at straws when it comes to creating content for all of your social media platforms? . In this post, I’ll give you my simple three-step framework for tailoring posts to each social media platform. .

#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

J Campbell Social Marketing

GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success from Julia Campbell. The post #GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success appeared first on marketing for the modern nonprofit. Fundraising Marketing Nonprofits Online Fundraising Social Media #GivingTuesday #GivingTuesdayNow Giving days

How to Use Social Media to Maximize Your #GivingTuesday Campaigns

J Campbell Social Marketing

Wondering how to use social media to best stand out? Giving Tuesday success depends on a great promotions plan – and that includes social media. In this webinar, I provided insider tips and tactics to bring the power of social to your campaign. Review the slides to get: • Strategies for harnessing social channels and networks. Tips for launching easy social campaigns. How to Use Social Media to Maximize Your Giving Tuesday Campaigns from Julia Campbell.

Social Fundraising Best Practices for Nonprofits

J Campbell Social Marketing

What is social fundraising? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause? Join me and Josh Hirsch , the Nonprofit Social Media Nerds , for a special session with Sue Citro, Chief Experience Officer at Best Friends Animal Society , and a featured speaker at the Nonprofit Social Media Summit in Boston ! Learn more about the Nonprofit Social Media Summit and get your ticket! .

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. You may be saying, “Oh, sure, Julia, you have to stick up for social media. Social media – when done STRATEGICALLY and CORRECTLY – is the perfect way to do all three of those things.

How to Use Social Media to Raise Money Online

J Campbell Social Marketing

How to Use Social Media to Raise Money Online from Julia Campbell. Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: Current trends in the social media landscape that nonprofits need to understand.

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Recommendations and referrals from trusted networks are eminently more powerful than the most exquisitely-designed and well-funded social media advertising campaign. So how does this affect nonprofits and our social media marketing plans? 6 Main Benefits of a Nonprofit Social Media Ambassador Program. One e-commerce study showed that 71% of people are more willing to purchase an item based on social media referrals from friends and family.

A 90-Day Plan to Revamp Your Social Media Strategy

Kivi's Nonprofit Communications Blog

Is it finally time to get a grip on your social media strategy? Her latest book is called “ How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days ” and it includes all the advice you need to create both a Social Media Blueprint and a Social Media Calendar. How can you build a social media ambassador program? The pandemic is causing many nonprofits to re-evaluate how they use online comms channels, especially social.

How to Create a Workable Social Media Plan for Your Nonprofit (That Won’t Make You Lose Your Mind)

J Campbell Social Marketing

Social Media for Social Good Academy is OPEN FOR ENROLLMENT! We can all agree that social media is a necessary and required cornerstone of a modern nonprofit marketing strategy. . No WONDER you’re tired, discouraged, and maybe even disillusioned with social media. .

The 7 Deadly Social Media Sins

Social Media Bird Brain

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for. 7 deadly sins brands Brunner Digiday social media stories As often happens, I think it applies to NGOs just as well. See the whole post here (recommended, otherwise you''ll miss the great Brunner animations).

Time For Social Media

Social Media Bird Brain

NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). investment nonprofit tech for good small NGO Small nonprofit social media time Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. The second thing I noticed is that they recommend a.

Social Media and Newsletter Ideas for December 2020

Kivi's Nonprofit Communications Blog

Stumped for what you can tweet in December or say in your email newsletter? We have you covered! These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

How Extroverts Are Surviving Social Distancing #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

The first few weeks of social distancing felt like a special kind of HELL. Social distancing isn’t a new challenge for me. I went from managing two nonprofit offices, pop-up family functions, the nonprofit fundraising scene and a vibrant social life to running to the door to greet the delivery people (damn those folks are fast). Moving helped me build a tool kit for this unprecedented time of social distancing.

Social 181

8 Irresistible Benefits of Nonprofit Social Media Storytelling

J Campbell Social Marketing

There are a myriad of benefits that can be gained through a strategic online foray into nonprofit social media storytelling – benefits that will resonate throughout the entire organization, from donors to clients to staff. Social media and storytelling play an integral part in these four steps. Telling compelling stories that get shared via social media exposes your message to new people. Social media values stories, told in visual and emotional ways.

9 Ways to Celebrate February 29 and the Leap Year On Social Media

J Campbell Social Marketing

All of these characteristics add up to the perfect storm on social media! How can you celebrate February 29th and the Leap Year overall on social media? ” on your social networks. The post 9 Ways to Celebrate February 29 and the Leap Year On Social Media appeared first on marketing for the modern nonprofit. Social Media 2020 leap year social media funThis year is a leap year, which means we get an extra day in February!

Social Media Use Is Increasing During the Pandemic (Duh)

Kivi's Nonprofit Communications Blog

Back in March, IZEA Worldwide, Inc released a special report that examined how people thought they would use social media over the next few months or so if they were under a lockdown order. They found: 66% of social media users believe their social media usage habit will increase in the event they are confined to their home due to the Coronavirus. At the top of any social media strategy should be building trust and influence. Nonprofit Social Media facebook Instagra

Basic Social Media Intelligence (SOCMINT) Tools To Help Fight Disinformation

Public Sector Marketing 2.0

Social Media Intelligence (SOCMINT). A subset of OSINT that gathers information exclusively from social media sites. The later (SOCMINT) in particular is a major focus area of many public sector communications and marketing initiatives as they have realized that even big budget on-message and on-target campaigns can’t compete against botnets run by digital-savvy actors leveraging micro-influencer networks and the power of big social data.

If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. If you were starting from scratch with your social channels, with no preconceived notions of doing what you’ve always done, what you would share? The post If I Were Launching a Social Media Strategy from Scratch. Nonprofit Social Media

Shades of Social Marketing

SocialButterfly

” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. SocialButterfly recently refreshed to reflect the industry’s growth and relevancy in the social innovation space (and vice versa). Kotler goes on to share that we as social marketers “need to join forces with others who want to create a better world and join our methodologies with their methodologies.”

Social 182