#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Non Profit Marketing 360

Last Thursday, Invisible Children released their tepidly anticipated sequel to the stunningly viral video Kony 2012 (over 100 million views). the organization uses social media as much to dissemble as it does to publicize. Too little too late?

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#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’

Non Profit Marketing 360

’ series, though, is to make your video brief, friendly, perhaps a bit off-kilter, and don’t worry about whether the video goes viral. ” (For further details see SocialLens’s 2009 report on the success of the viral strategy). Viral can’t be planned.

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Creating Viral Videos

The Agitator

Here’s what he says about creating successful viral videos … something most nonprofits have attempted to do by now: “There are no rules for making a viral video. But all viral videos give the user a reason to pass it on. Think of your (hopefully) viral messaging in that way. Ricky Van Veen started College Humor in his dorm room. The website now has 10,000,000 unique visitors a month, and his company produces TV shows, films, live tours and books.

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Godin Reviews Four Viral Events

The Agitator

Marketing maven Seth Godin has reviewed four recent viral ‘phenoms’ … suggesting what can be learned form each. I’m hopeful that good causes and complicated ideas benefit from rapid viral spread among strangers moving forward. communications Don't Miss these Posts issue fundraising nonprofit management nonprofits online advocacy online fundraising online video Seth Godin social networking

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#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Non Profit Marketing 360

Yet today also is the day possibly the 75 millionth person watches the viral video phenomenon ‘Kony 2012′ The video tells the moving story of Joseph Kony of Uganda who was certainly known (7-8 years ago) for kidnapping boys and forcing them to serve in his Lord’s Resistance Army (LRA), and the viral video campaign by Invisible Children to raise money and awareness to have him brought to justice. Why has it gone viral? But will it hold up to scrutiny?

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Unwinding the Art Behind the Science

SocialButterfly

Can online, social networks really help people stop smoking? The result was a proposed research agenda on online social networks and smoking cessation. How does information spread through an online social network?

Launching Your Nonprofit on Instagram – Plan Carefully or Wing It?

Kivi's Nonprofit Communications Blog

A couple viral posts later ( like this one ) and the CAS Instagram account has 14,000-plus followers. Share in the comments… Photography Social Networking

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#SM4NP: Kony 2012 Will Get A Sequel & More Context Today

Non Profit Marketing 360

And the renown viral video Kony 2012 has been viewed well over 100 million times. the sort of ‘activism’ that can be done with a click of a social-media icon or a purchase of a ‘media packet’ For example, Katie J.M. Today is the day. Probably.

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

Whenever something like this goes viral in the nonprofit world, there are always jealous people who will nitpick it to death. See The Difference Between ALS and Ferguson is That One Ill Can Be Cured for an interesting perspective on how both played out on social media.)

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#HOWTO: Customize & Brand Your Twitter Account

Non Profit Marketing 360

Twitter is perhaps the go-to social-networking site for anyone looking to share interesting information, tawdry gossip, breaking news, or knee-jerk reactions. Even more so than Facebook, Twitter can turn a pithy announcement into a viral retweet.

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#HOWTO: Customize & Brand Your Twitter Account

Non Profit Marketing 360

Twitter is perhaps the go-to social-networking site for anyone looking to share interesting information, tawdry gossip, breaking news, or knee-jerk reactions. Even more so than Facebook, Twitter can turn a pithy announcement into a viral retweet.

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#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

The best/worst case of this kind of virality is the Kony 2012 campaign, which we followed closely earlier this year and don’t have the stomach to repeat. but they use the same social networks that the Oprahs and the Biebers of the world use. Oprah Winfrey likes a book.

How to Use Memes to Spread Your Nonprofit's Message

Fundraising 123

Anthony Rubio''s meme based on Carly Rae Jepsen''s popular song "Call Me Maybe" went viral. Social Networking 101: Getting Started Merriam-Webster.com defines a meme as an idea, behavior, or usage that spreads from person to person. " Who shot J.R. ?"

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#SM4NP: ‘Kony 2012? Still Stirs Engagement, Controversy, And Embarrassment

Non Profit Marketing 360

The controversy surrounding the viral video ‘Kony 2012′ continues even as its views on YouTube surpass 85.4 has had its fun with the power of viral videos to inspire young people. Viral videos can bring instant fame to a cause, but ?

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Facebook Tips for Nonprofits: How Sanctuary One Inspires and Connects with Supporters

Fundraising 123

Network for Good: How effective is the Sanctuary One Facebook page in helping turn passive followers into active donors? Sanctuary One: We know that a small number of donors have developed from our page because they indicated on their Network For Good online donation that they heard about us on Facebook. NFG: How do you measure your social media results? NFG: Have any posts or photos from your site gone viral through Facebook?

Ready for Anything: Don’t Forget the Tech!

Kivi's Nonprofit Communications Blog

Here’s a great case study: In the 2009 wedding video that went viral , Minnesota couple Jill Peterson, Kevin Heinz and their wedding party danced down the aisle to Chris Brown’s romantic song Forever. Accidental Techies Media Relations Nonprofit Communications nptech Social Networking

#SocialNetworks: Prepped For A PR Disaster? You Better Be…

Non Profit Marketing 360

The likelihood that your nonprofit’s problem will go viral to the same degree a politician’s sexual-harassment accusations do is unlikely, but in the age of social networks, letting the problem simmer will only make the problem much worse.

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#SocialNetworks: Kony 2012 Covered The Night. Did It Jump The Shark?

Non Profit Marketing 360

The sensation that is/was ‘Kony 2012′ has been a part of the nonprofit social-media landscape for six-plus weeks now. Youth cover some of the evening.

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Explaining Facebook Reach for Nonprofits

Fundraising 123

Have Facebook changes harmed social media engagement efforts for nonprofits and companies? We wanted to get the scoop, so Network for Good’s Katya Andresen turned to Facebook expert, John Haydon. This is different from viral reach which is seeing content from a page because a friend has liked, commented on, or shared that piece of content. Social Networking 101: Getting Started Quick Tips

What Nonprofits Need to Know about Facebook Promoted Posts

Fundraising 123

We wanted to get the scoop, so Network for Good’s Katya Andresen turned to Facebook expert, John Haydon. As you know, you have to do many things right to be truly effective on social media. You do this by ranking your most recent posts by virality within Facebook Insights (the analytics tool every Facebook Page has). Two benefits to promoting high virality posts. Social Networking Quick Tips

#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog

Non Profit Marketing 360

What the list stresses as its theme is the fact that quality sustained contact might not be as intoxicating as the occasional viral video or post, but solid growth and engaged readership pays the largest return on investment of keeping up your organization’s blog in the first place.

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America's Giving Challenge: Assessment and Reflection Report

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Personal connections were critical in activating the viral effect of successful cause efforts - by large margins (between 61-74%), cause champions reported reaching out for donations and outreach assistance to people they knew personally, including known supporters, family, friends and colleagues first to spread the word and encourage participation in the Challenge. Tags: Social Networking Research

Images For Every Nonprofit

The Agitator

But photos are one of the most shared content on social media, so it’s become important for causes to adapt and show more images in order to bring about more engagement—likes, comments, sharing—on their social networks.” If you want to improve the chances of your message ‘going viral’ … say it with an image, not just words. communications creativity media usage online publishing online video social networking

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Facebook Help For Nonprofits

The Agitator

Says Facebook: “This Page is a resource for non-profits and other organizations for social good. Facebook empowers non-profits by enabling them to mobilize communities, organize events, increase fundraising, reduce costs with free online tools, and raise awareness through viral networks.&#. All the help you need for creating pages, adding ads and apps, promoting events, creating groups, adding social plug-ins to your website, and more.

Birds Of A Feather & Oprah

The Agitator

Here’s some interesting survey data from Pew Research regarding politics and users of social network sites (SNS). In a separate item, Pew reports on the Kony viral phenom. What most impressed Pew … “27% of young adults (under age 30) first heard about it through social media such as Facebook or Twitter and another 8% learned about it via other internet sources.

Online Video Soars

The Agitator

Online video watching significantly exceeds use of online social media, our lead topic this past week, as the next chart indicates. Most significantly, it indicates that one-third of all videos are shared … good news for aspiring viral marketers.

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Spreading Your Ideas

The Agitator

And most have attempted by now to accomplish that objective via online viral communications and campaigns. Do your viral messaging attempts tap into these motivators? Tags: Don't Miss these Posts Seth Godin communications email marketing online activism online advocacy online fundraising online publishing social networking All nonprofits have a need to spread their ideas, their message.

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Best Social Media Campaigns

The Agitator

Forbes asked three “digital experts&# — all NYC digital agency types — to pick the twenty best ever social media campaigns. But keep in mind … this is what you’re up against if you’re thinking of launching a successful viral campaign. It’s a “no heavy lifting&# Monday. Just a post to enjoy. Two of the twenty had charity tie-ins (asterisked below).

Are Your Emails Shareworthy?

The Agitator

Every online fundraiser is looking for the ultimate viral message that gets passed on and on and on. Tags: communications fundraising direct marketing email marketing Don't Miss these Posts social networking online fundraising But have you actually ever stopped to think about what makes an email "shareworthy?" " Here are some tips from Loren McDonald at Silverpop, an email marketing vendor.

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Sharing Is Sexy

The Agitator

For nonprofit fundraisers and cause advocates, there’s probably no breakthrough news here … we’ve all heard of viral marketing. In the age of Twitter and Facebook, anyone can become a chatty elite, the social director of his or her own private admiration society. Underscoring the trend, social networks are now an important source of traffic to many sites, in some cases challenging search engines as the top source of new visitors.

#MixedLinks for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here are 10 Quick Tips for Going Viral from ProBlogger. March 2: HOLY HASHTAGS: How to Use Hashtags to Promote Your Cause on Social Networks and Beyond. Happy Friday!

Insights Into Word Of Mouth

The Agitator

The viral videos we talked about last week are just one example of the ways nonprofit messages get passed along. Interesting exercise … for a week, keep a count of how many items show up in your email or social net pages (not related to your job) that you yourself pass along. Tags: Don't Miss these Posts DonorTrends communications fundraising media usage online activism online advocacy online fundraising online publishing research social networking

Who Do You Trust?

The Agitator

Of course a huge surge of support for "word of mouth" was generated by the arrival of social media tools and platforms, which seemed to significantly diminish the cost and logistical challenges of stimulating and spreading "buzz." " In fact, "viral marketing" became the buzz term. As for the nonprofit sector, there’s probably not a fundraiser out there who hasn’t attempted some sort of online viral campaign.

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Tweet For Life

The Agitator

Time to invoke the precious term “confluence” and roll together the World Cup, Endangered Species, Social Media and Fundraising. The campaign went viral. Tags: Don't Miss these Posts communications creativity fun online advocacy social networking

2009 Online Giving – 10 Questions

The Agitator

How will you improve traffic to your website, conversion of site visitors, viral campaigns, offline media support, use of your current donor missionaries, etc? If your nonprofit has raised increasing online money via social networking tools (e.g., Tags: Don't Miss these Posts direct mail direct marketing email marketing nonprofit management nonprofits online activism online fundraising online publishing social networking

Is Your Org Ready To Put An Engaged Base To Work? -- Pew Survey Findings Show High Voter Expectations Of Involvement In Obama Administration

Getting Attention

46% of Obama voters and 33% of McCain voters expect to hear directly from their candidate or party leaders over the next year, and many of them have a particular medium (phone vs. email vs. text vs. social networking) in mind. Tags: Campaign Marketing Models & Tips Nonprofit Communications Trends Viral Marketing Volunteers There's so much emphasis on the challenge of building your organization's base. After all, without a base, there's no progress.

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Are You Getting Ready?

The Agitator

Especially as it pertains to word of mouth (and much of which increasingly happens via digital media … think social nets). Tags: Don't Miss these Posts DonorTrends Seth Godin direct mail direct marketing email marketing fundraising innovation nonprofit management online activism online advocacy online fundraising online publishing online video social networking

Interview with Adam Penenberg

A Small Change

I recently finished reading Adam Penenberg’s book Viral Loop. The book focuses on technology-based businesses from the last 10 years who have grown virally. You talk about finding a funding model that you can tie to a sustainable viral loop, can nonprofit do something similar using donations or fundraising? Viral marketing relies on people passing on information they deem worthy–whether it’s a link to a funny video on YouTube, a political message, petitions, etc.

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Online Videos To Amuse And Inspire

The Agitator

This is what you’re up against if you think your nonprofit is going to unleash the viral marketing campaign of all time. Tags: Pushing the Creative Envelope communications creativity new media nonprofit management online activism online fundraising online publishing online video social networking We’ve had enough heavy stuff on The Agitator for this week, here is an item for fun. But it still has a purpose … encouraging creative use of online video.

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US retailer lets donors choose in Facebook charity campaign

Giving in a Digital World

The charities in the list being the American Red Cross, the National Park Foundation, the Breast Cancer Research Foundation, Operation Gratitude, Feeding America, the Parent Teacher Association, HandsOn Network/Points of Light Institute, the St. Tags: Online advocacy Online fundraising Social networking Bryan Miller Bullseye Gives Facebook Online community fundraising

US retailer lets donors choose in Facebook charity campaign

Giving in a Digital World

The charities in the list being the American Red Cross, the National Park Foundation, the Breast Cancer Research Foundation, Operation Gratitude, Feeding America, the Parent Teacher Association, HandsOn Network/Points of Light Institute, the St. Tags: Online advocacy Online fundraising Social networking Bryan Miller Bullseye Gives Facebook Online community fundraising

The Online Winner Is …

The Agitator

Ochman, for my money, is one of the better social media strategists around. Here’s an excerpt: "Two current contests involving social media are a study in contrasts in the ways companies are rushing - like lemmings, it often seems - to jump on the social media bandwagon. If you read her analysis , you’ll find lessons for the aspiring nonprofit viral miracle worker!

5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

J Campbell Social Marketing

Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services. How can you get your next social media campaign to catch on and take off like wildfire?