#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook.

Who's Using Social Networking and How?

Fundraising 123

If you haven’t perused the Nonprofit Social Network Survey Report by NTEN, ThePort and Common Knowledge, here’s what you’ve missed: Social Networking Presence Facebook is still used by more nonprofits than any other commercial social network with 86% of nonprofits indicating that they have a presence on this network. Tags: Social Networking Research

#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

Non Profit Marketing 360

True, social media is considered by some researchers to be more addictive than sex , so we might be temped to carry our work home with us – or do it in the car when no one is looking. Need help taming those updates and retweets?

#SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher

Non Profit Marketing 360

Creating social networks before anyone knew what they were. Within the Interests tab of your account, you really can see where Twitter and Facebook got some of their ideas and how no ‘genius’ works in isolation.

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community).

6 Advanced Twitter Features for Nonprofits

Kivi's Nonprofit Communications Blog

As of August 2016, Twitter has 313 million monthly active users. If you or your nonprofit are one of them, explore these little known Twitter features that might make the social network more useful for you and your followers. Twitter (@twitter) July 26, 2016.

#SOCIALMEDIA: How Can We Efficiently Use Our Time On Social Networks?

Non Profit Marketing 360

A definition of irony: using social media to encourage you to find ways to trim your time on social media. Here are some recommendations to rethink how you are using your time and mental energies on social networks. Social media tools your startup should be using.

Put Your Social Network to Work for a Worthy Cause

Cause Related Marketing

You’ve got a big following on Facebook, Twitter, Pinterest, Google +… maybe even thousands of people. Isn’t it time your social network slipped into its spandex and buttoned on its superhero cape and did a little good in the world?

#CIVICS: Nonprofits Should Watch Their Politics On Their Social Networks

Non Profit Marketing 360

As the now-famous comic writer Andy Borowitz has posted on Twitter: “Only a billion more lies until the election.” Guidelines for any staff members participating in your nonprofit’s social networking outreach should also include policies on these sorts of issues.

The JianGate Twitter Universe Visualized

Public Sector Marketing 2.0

Again, I admit that I am usually the first to criticize others for jumping to conclusions way too early on social media (before any facts are known), and yet here I was, doing just that, fervently defending the “innocent until proven guilty” principle.

Feeling the Love for Twitter

Kivi's Nonprofit Communications Blog

Twitter. Pick whatever metaphor you like, but Twitter is always coming in as the runner-up to big bad Facebook. But guess who’s there for Twitter, wanting to take it to the prom and even maybe marry it someday? Nonprofit Communications Social Networking

Membership 2.0: A Socially Networked Museum Membership

Fundraising 123

Membership organizations looking for ways to entice constituents who have demonstrated an interest in their organization but haven't made the commitment to join are sure to find inspiration from the Brooklyn Museum , which recently launched a socially networked museum membership called 1stfans. William Cary: 1stfans is the first socially networked museum membership. Tags: Case Studies & White Papers Fundraising Social Networking

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Afraid of Twitter? 5 Quick Tips

Kivi's Nonprofit Communications Blog

Nonprofit Communications Online Marketing Social Networking newbies twitter We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

SHOW US YOUR LISTS! 8 Ideas for Nonprofit Twitter Lists 

Kivi's Nonprofit Communications Blog

Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists. A Twitter list is a curated group of Twitter users. It is an incredibly useful feature that makes Twitter much more manageable.

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Televised Social Networks

Social Marketing and Social Change

TV Widget" software offering links to popular Web sites.including YouTube, Twitter, eBay, MySpace, Amazon, CBS, and The New York Times. Your social network strategy? More about The Widget Channel at cnet and MySpace becoming the first TV social network.

Demographics of Social Network Site Users - 2013

Social Marketing and Social Change

The rise in the use of social network sites (SNS) among internet users over the past 7 years has been dramatic. Twitter is used by 16% of internet users; the 18-29 year olds, African-Americans and urban residents were significantly more likely to use it than other groups.

Why Using Facebook and Twitter Alone Isn’t Smart

Kivi's Nonprofit Communications Blog

I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach. Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media.

#HOWTO: Customize & Brand Your Twitter Account

Non Profit Marketing 360

Don't simply accept Twitter's defaults. Twitter is perhaps the go-to social-networking site for anyone looking to share interesting information, tawdry gossip, breaking news, or knee-jerk reactions. 5 Ways to Humanize Your Brand on Twitter.

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#HOWTO: Customize & Brand Your Twitter Account

Non Profit Marketing 360

Don't simply accept Twitter's defaults. Twitter is perhaps the go-to social-networking site for anyone looking to share interesting information, tawdry gossip, breaking news, or knee-jerk reactions. 5 Ways to Humanize Your Brand on Twitter.

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Should You Sync Your Facebook and Twitter Updates?

Kivi's Nonprofit Communications Blog

Nonprofit Communications nptech Publication Management Social Networking Writing for the Web We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

Kivi's Nonprofit Communications Blog

How to Find Your Audience on Social Networks. Let’s face it – not all followers on social networks are the same. Some are more influential than others, on social and in real life. TWITTER TECHNIQUE: Upload Your Email File.

#SOCIALNETWORKS: Twitter Continues To Expand Through Mobile Devices

Non Profit Marketing 360

The Pew Internet and American Life Project has brought us valuable statistics and reported notable trends in internet use over the years, and a recent report focused on the growing use of Twitter as a means of social networking.

Might a Rotating Twitter Account Work for You?

Kivi's Nonprofit Communications Blog

I managed to stay awake long enough last night to catch the Colbert Report, where Stephen talked about a very interesting marketing concept: a curated Twitter account with a rotating voice each week. Content Curation Creative Ideas Nonprofit Communications nptech Social Networking twitter

Is A Donate Button Coming To Twitter?

J Campbell Social Marketing

The ability to donate directly inside Twitter may be coming to a nonprofit near you! Last week, Twitter announced that it will start testing a Buy button embedded into individual tweets. Thankfully Twitter did not completely overlook nonprofits.

BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Kivi's Nonprofit Communications Blog

Yearning for company, learning, or meaningful connections on Twitter? Try a Twitter chat! TWITTER CHAT A conversation that happens on Twitter that’s focused within a certain time (usually an hour) on a specific topic and by a specific person or organization.

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Join Me & Two Branding Experts Tues, 6/2 -- Free Online Chat on Promoting Causes on Social Networks

Getting Attention

Many groups want to use online social networks to get their messages out, but don't know how to build their brands and get attention on these networks. If you can't make it, download the cliff notes version for must dos, don't dos and what we dids from Danielle and Felicia and Red Cross social media maven Wendy Harman. Tags: Branding and Messages Case Studies Nonprofit Communications Social Media Social Networking Here's the deal.In

Two Free Twitter Network Visualization Tools

Public Sector Marketing 2.0

Lately, my associates and I have been doing quite a bit of social network visualization research for clients, typically using raw social data and comprehensive, fee-based custom tools. I would like to point out two such tools today, both of which rely on the Twitter API.

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All We Are Saying, Is Give Twitter a Chance

Social Media Bird Brain

Twitter (Photo credit: Wikipedia) It''s been a long time since I heard the kind of criticism of Twitter that I used to hear, say circa January 2008, when I joined. Now everyone just seems to accept that Twitter is a thing, though for a lot of them it seems to mean Twitter is a thing for newscasters or comedians to reference when someone in the public eye screws up big-time.

Demographics of Social Network Users (and Other Audience Research)

Social Marketing and Social Change

Some new data about adults and digital social network use in the US and around the world: Adults are much less likely than teens to have a profile on a social network website. Back in February of 2005, just 8% of adult internet users had used a social network site.

#DESIGN: How To Follow The Branding Guidelines Of Twitter

Non Profit Marketing 360

Not for that poor Twitter bird : perhaps no other icon in modern business is both better known and abused well beyond the company’s style guide. For example, on promoting one’s Twitter account: Do: Use one of the Twitter buttons as a link to your account online.

#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook

Non Profit Marketing 360

What the Blog Settings offer that is worth emphasizing is the opportunity to connect your organization’s Twitter and Facebook accounts to your Tumblr blog.

#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook

Non Profit Marketing 360

What the Blog Settings offer that is worth emphasizing is the opportunity to connect your organization’s Twitter and Facebook accounts to your Tumblr blog.

9 Tips to Improve Your Small-places Writing: How to Compose Better Microcontent and Social Network Updates

Fundraising 123

" With Twitter, you only have 140 characters, but leave room for retweets by others. This works best in social media, but you really have to know your audience. For more detailed information and examples on microcontent, check out Kivi's e-book from Network for Good - Big Impact in Small Spaces: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates.

#Communications: Fine Tune Twitter Use To Enrich Outreach

Non Profit Marketing 360

The idea of using Twitter can overwhelm some, and how to use it as a smart tool for strategic engagement seems downright contradictory to many. One of the leaders of the use of social media in the business and nonprofit world is Brian Solis , whose most recent book is Engage!

Social Networks and Blogging More Popular than Email

Search Marketing for Nonprofits

For all of you still trying to convince your bosses that social networking is something you should be involved in, feel free to reference the latest research from Neilsen Online which shows that people are now spending more time checking social networking sites and blogs than reading email. Tagged: "email marketing", facebook, nonprofit marketing, Social media, social networking, tips to optimize YouTube channel, twitter.

For Twitter Success, Just Add Meaning.

SocialButterfly

With Dr. Mark Drapeau’s ReadWriteWeb Goverati article yesterday, it seems that the beast is awakening and out of this slumber is arising more Twitter accounts, and thus more friends to meet and conversations to maintain. “What is Twitter?&#. 13. Social Networking.

My Five Favorite Twitter Tools

Kivi's Nonprofit Communications Blog

I’ve received several questions about the Twitter tools I use, so here are my five favorites. Yes, to use Twitter as efficiently as possible, you actually need to do more than what Twitter.com offers! I currently have groups for nonprofit marketing pros, nonprofits, social media “big brains&# , nonprofit tech, and a few others. Selective Twitter for Facebook. But I don’t want everything I put on Twitter to appear as my Facebook status.

Twitter Fundraising: Holy Grail or Fail Whale?

Fundraising 123

Everybody's talking about Twitter (a social network quickly gaining popularity) and its potential for online fundraising, but is anyone actually raising money with it? What are the key success factors shared by non-profits who have used Twitter successfully? Where do non-profits start on Twitter? Tags: Social Networking Events

Tweet or Twit - Your Small Nonprofit's Twitter Profile

Social Media Bird Brain

By now, you all should know that Twitter is not for everyone. They’re all social media tools and they’re all right and all wrong depending on who’s using them and what the desired outcome is. If you’ve decided to use Twitter, though, you need to pay attention to your public face in Twitterville – your profile. Tags: google wave Facebook Lily Allen social media Online Communities nonprofit Twitter Small nonprofit Logo Social network

Tweet or Twit - Your Small Nonprofit's Twitter Profile (Part 2)

Social Media Bird Brain

So, we're talking about your small nonprofit's Twitter Profile. And we're using the Twitter profile of the Humane Society of the United States as our example. Ideally, it should be a concise, Tags: social networking Mission Statement Twitter In last week's post, we touched on your Avatar and the sidebar space available to you. This week, we talk about your: * Bio * Background Bio Your bio will appear below the address for your website.