#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook. Netflix runs the risk of enduring a social-media backlash akin to that endured by BP during last year’s terrible oil-platform disaster and leak. Image via Wikipedia.

Who's Using Social Networking and How?

Fundraising 123

If you haven’t perused the Nonprofit Social Network Survey Report by NTEN, ThePort and Common Knowledge, here’s what you’ve missed: Social Networking Presence Facebook is still used by more nonprofits than any other commercial social network with 86% of nonprofits indicating that they have a presence on this network. Tags: Social Networking Research

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#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community). Indeed, catch the attention of a person or peer group with some real social-media clout, and you could see a sudden amplification of interest.

#SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher

Non Profit Marketing 360

Creating social networks before anyone knew what they were. In 2001, long before ‘social network’ was a concept bandied about by anyone trying to explain what brings together more than a half-dozen people, four young Canadians wanted to start a company and then build a product from it. Like any network of peers, colleagues, browsers… you tend to get out what you put in.

Nonprofits and Social Networking Tools

Blue Sky Collaborative

From the Chronicle of Philanthropy blog [link] "Nonprofit Groups Outpace Businesses in Adopting Social-Networking Tools. Although it pains me to respond to a post on the Chronicle's soporific blog, i do think this time they've posted about an interesting

#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

Non Profit Marketing 360

You know you want to… We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms. When moving through the ‘tubes’ of our social networks, it is easy to think that each post we prepare is the most important one ever and that if we don’t get to each post on our nonprofit’s wall we’ll be upsetting a potential volunteer or donor.

Social Networking/Charity Mashups

Cause Related Marketing

Cause-Related Marketing in the Newest Social MediaIn the last quarter three charity/social networking mashups have crossed my desk, each with their own distinctive tang. Tags: uPlej Metcalf's Law Facebook Just Cause Do Good Channel Network Effect

#Public Media: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook. Netflix runs the risk of enduring a social-media backlash akin to that endured by BP during last year’s terrible oil-platform disaster and leak. Image via Wikipedia.

#Social Networks: Google+ vs. Facebook – Let The Debates Begin!

Non Profit Marketing 360

If you’re a social-networks maven, you’ve probably heard a lot, perhaps even too much, about the exclusive/VIP/by-invite-only launch of Google+. My goal is simply to introduce some of the issues they raise, offer some resources for you to read about the features of each, and provide a bit of context about the mother-of-all-social-media-battles. Were you invited?

#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

Non Profit Marketing 360

True, social media is considered by some researchers to be more addictive than sex , so we might be temped to carry our work home with us – or do it in the car when no one is looking. But if you want efficient toys, er, tools , for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages.

Membership 2.0: A Socially Networked Museum Membership

Fundraising 123

Membership organizations looking for ways to entice constituents who have demonstrated an interest in their organization but haven't made the commitment to join are sure to find inspiration from the Brooklyn Museum , which recently launched a socially networked museum membership called 1stfans. William Cary: 1stfans is the first socially networked museum membership. Tags: Case Studies & White Papers Fundraising Social Networking

Museum 100

Televised Social Networks

Social Marketing and Social Change

Your social network strategy? More about The Widget Channel at cnet and MySpace becoming the first TV social network. Remember the quote about ubiquity being the new exclusivity as promotion strategy in social marketing programs?

#SOCIALMEDIA: How Can We Efficiently Use Our Time On Social Networks?

Non Profit Marketing 360

A definition of irony: using social media to encourage you to find ways to trim your time on social media. Here are some recommendations to rethink how you are using your time and mental energies on social networks. of social networks is that they can throw new information about unexpected developments at you without warning. Give yourself time throughout the day to check on your social networks. How are you measuring your time?

Put Your Social Network to Work for a Worthy Cause

Cause Related Marketing

Isn’t it time your social network slipped into its spandex and buttoned on its superhero cape and did a little good in the world? Here’s how you and your social network can do good using HopeMob. HopeMob helps you mobilize the support of your social network on behalf of causes you care about, called ‘Stories.’ But it is the larger network that will fund all those school uniforms.

#CIVICS: Nonprofits Should Watch Their Politics On Their Social Networks

Non Profit Marketing 360

While the IRS permits nonprofit employees to advocate for or against candidates on their own time and dime, in social media the lines are easily blurred, e.g., if an employee is posting to their personal Twitter or Facebook account during business hours on a work computer, or if you encourage your employees to help spread the word about the organization’s activities and they also post personal political views.

Demographics of Social Network Site Users - 2013

Social Marketing and Social Change

The rise in the use of social network sites (SNS) among internet users over the past 7 years has been dramatic. Note that I use SNS here as suggested by boyd and Ellison (2007) who make the important distinction between social networking sites in which initiating relationships between strangers is a major activity (such as on dating sites) and social network sites that allow people to make their networks visible to others.

#Development: Listening To Social Networks An Important Investment Too

Non Profit Marketing 360

Noted social-networking guru Beth Kanter stresses the need for an organization to try to launch a conversation , not a speech: Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. It was launched by the Air Force to steer servicepeople as they dealt with social media in their work. The field got built only after Ray listened.

11 Steps to Social Networking Success (Hampton Roads)

Fundraising 123

Tags: Events Social Networking

Learn from AARP’s Social Networking Strategy

The Agitator

But perhaps most striking is the growth in use of social networking sites by this group, with 34% of online seniors now using. AARP has also worked to ensure that customer service is offered via its social channels … not simply using them to push out information. Obviously AARP is not short on resources to test alternatives and figure out the best approaches to using social media with its senior constituency.

Digital Social Networks and Health: Reviewing the Research and Evidence

Social Marketing and Social Change

A review of the research and evidence for the use of social network sites (SNS) to improve cardiovascular health, “Digital social networks and health," was published in the 30 April 2013 issue of Circulation , a journal of the American Heart Association. In this article, Alex Bornkessel (aka Social Butterfly ) and I document the emergence of social media , and specifically SNS, and their impact on health. Digital social networks and health.

#SM4NP: Are Pinterest & Scoop.it Part Of Your Social-Network Arsenal?

Non Profit Marketing 360

Staying up-to-date with developments in the social-networking world is no easy task. Social-Networking maven Beth Kanter has a board containing examples of infographics for nonprofits, which should give you some ideas not only on what a board looks like to the larger world but also on the sorts of information your nonprofit should be sharing on your board. Facebook engages most of our oxygen/eyeballs, but plenty of other services are available.

Friday fun: Find your social networking personality

Nonprofit Marketing Blog

This is a fun Friday flowchart to determine your social networking personality via Mashable. The beauty of social media is you can vociferously counter that assertion right now, in comments. It’s extreme. But that’s what I like about it. It forces us to own up to our own foibles. Or at least call out the typical ones, like humble-bragging. What are you? I like to think I am Mr. Nice Guy according to my self-assessment, but perhaps I am deluded.

Data on the Safety of Health Social Network Sites

Social Marketing and Social Change

Everyone has an opinion about the veracity, safety and privacy of health information on social network sites (SNS); now we have some data. eHealth Health Care Social Media

Social Networking Sucking in Adults Big Time: May be Right Channel for Your Nonprofit

Getting Attention

Once again, the folks at the Pew Internet & American Life Project have opened our eyes to groundbreaking research: The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% now. Social networks are becoming a more important part of fundraising and advocacy campaigns, but mainly through individuals sharing their passions and interests with their friends.

Old-Style Social Networking

The Agitator

The heart pines for the good old days, when social networking occurred face to face. Tags: fun social networking Enjoy this commercial.

Demographics of Social Network Users (and Other Audience Research)

Social Marketing and Social Change

Some new data about adults and digital social network use in the US and around the world: Adults are much less likely than teens to have a profile on a social network website. Back in February of 2005, just 8% of adult internet users had used a social network site.

And the Nonprofit Social Network Survey Says.

Marketing for Nonprofits

Interested in learning more about how other nonprofits are using social networking sites like Facebook, MySpace and Ning? Interested in learning how nonprofits are organized internally to manage social media? Social networking is NOT about raising money (at least yet).

Join Me & Two Branding Experts Tues, 6/2 -- Free Online Chat on Promoting Causes on Social Networks

Getting Attention

Many groups want to use online social networks to get their messages out, but don't know how to build their brands and get attention on these networks. If you can't make it, download the cliff notes version for must dos, don't dos and what we dids from Danielle and Felicia and Red Cross social media maven Wendy Harman. Tags: Branding and Messages Case Studies Nonprofit Communications Social Media Social Networking Here's the deal.In

9 Tips to Improve Your Small-places Writing: How to Compose Better Microcontent and Social Network Updates

Fundraising 123

This works best in social media, but you really have to know your audience. For more detailed information and examples on microcontent, check out Kivi's e-book from Network for Good - Big Impact in Small Spaces: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates. Also, you can listen to the full webinar recording from " 9 Tips to Improve Your Small-places Writing: How to Compose Better Microcontent and Social Network Updates."

Find Your Social Networking Niche

Marketing for Nonprofits

Care2 is a for-profit, niche, social network that helps over 8,000,000 people who "Care2 make a difference - Discover, Share, and Take Action!" What is a niche social network you ask? Here is a list of social networks on Wikipedia.

From Mashable: 5 Easy Ways to Support a Cause Through Your Social Network

Blue Sky Collaborative

5 Easy Ways to Support a Cause Through Your Social Network. Tags: Free Resources for Nonprofits Fundraising Tips Online Fundraising Social Media and Nonprofits Software for Nonprofits Web/Tech This Mashable post shares some ways that your supporters can help your cause by doing things that they typically do online through services that give a kickback to your.

Nonprofit Social Network Survey Released

A. Fine Blog

NTEN, Common Knowledge, and ThePort released the Nonprofit Social Network Survey Report. A few highlights of the findings: Among commercial social networks, Facebook is the most popular with 74.1% Tags: Social Media NTEN Common Knowledge ThePort Nonprofit Social Network Survey Report The surveyw as conducted in March, 2009, and 929 nonprofits responded representing a really good cross section of the sector by size and issue area.

Mapping the Social Networking world – handy country-by-country data

Giving in a Digital World

One of the regular topics that comes-up when I’m discussing the potential of online social networks with fundraisers from outside the UK is just which social networks are dominant in their particular country.

Mapping the Social Networking world – handy country-by-country data

Giving in a Digital World

One of the regular topics that comes-up when I’m discussing the potential of online social networks with fundraisers from outside the UK is just which social networks are dominant in their particular country.

Email: the original social network

Nonprofit Marketing Blog

There was a great post in ClickZ this week that points out that email is “social.&# The post was a reaction to all the debate about email vs. social networking. Done right, email is just as personal, conversational and bond-building as social networking. In fact, as the article points out, you could say that email was the original social network: Philosophically, there is no difference.

Ten Commandments of Social Networking

A. Fine Blog

Here is a fun article by Jonah Lowenfeld of the Jewish Journal of LA, The Ten Commandments of Social Networking. Using social media is no longer optional. Tags: Social Media Jonah Lowenfeld The Jewish Journal My favorites are: 1. I am the Web. Thy God?” No, but don’t ignore my power. Across the denominational spectrum, leaders of communities and congregations are reaching out [.].

Social Models for Marketing: Social Networks

Social Marketing and Social Change

Over the past decade there has been a dramatic shift in the emphasis of determinants of health and social behaviors from individuals to networks and communities. Developing interventions to address the network effects of sexual activity are only just beginning. However, it is clear that simply focusing on individual and/or environmental determinants of these conditions can no longer be a singular pursuit for social marketing or any other type of risk reduction programs.

Still Thinking About Social Networking

Marketing for Nonprofits

In Iowa, there is a high usage of social-networking sites by people under the age of 25, and low usage among those 25 and older. While the social-networking crowds there are also young, they favor a site called Bebo." To learn more about the social networking sites were/are used by voters in other states, read the article. Tags: social networking Came across this interesting article yesterday in the WSJ online.

The Future Of Social Networks

The Agitator

Joe Keenan of e-Marketing & Commerce muses here on the future evolution of social networks, relying on the prognostications of Forrester Research. He notes that 42% of social netters maintain profiles on two or more social sites, and points to applications that will make identity "portability" a reality soon. From that point, says Keenan/Forrester, we’re headed toward the "era of social commerce."

Guides to Sharing Content via Social Networks

Search Marketing for Nonprofits

I’ve been working on putting together a training session for our in house bloggers on how to share their blog posts on various social networking sites as a way to create a process for regularly sharing our content. Our blogs already have ShareThis embedded on each post, and in putting the training together, I found a bunch of well written guides to some of the major social sites that I wanted to share.

The Intimacy Of Social Networks

The Agitator

Today I’m forwarding two quite different articles about online social networks — both have relevance to online fundraising. The first, from Center for Research , is your typical report on social network usage — who does it, what they do, etc. What the data seem to show consistently these days is that usage of social nets is indeed increasing amongst older cohorts, making it more and more important for cause groups to experiment in the medium.

Social Networks and Blogging More Popular than Email

Search Marketing for Nonprofits

For all of you still trying to convince your bosses that social networking is something you should be involved in, feel free to reference the latest research from Neilsen Online which shows that people are now spending more time checking social networking sites and blogs than reading email. Tagged: "email marketing", facebook, nonprofit marketing, Social media, social networking, tips to optimize YouTube channel, twitter.

Social networks: hold your horses

Donor Power Blog

In the middle of the social media gold rush, a reality check over at The Agitator: Social Nets - A Fundraising Distraction? Looking at some research from Pew Internet on the rise of social network sites (you know: Facebook , MySpace , and other services where people hang out and chatter), we find some interesting facts about who's actually taking part.