If I Were Launching a Social Media Strategy from Scratch.
Kivi's Nonprofit Communications Blog
JUNE 11, 2019
If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Twitter I would treat Twitter like the news app it is. I would follow Twitter’s own advice to business users: “ Have a point of view, literally and figuratively ” and produce content that says, “ Look at this, not look at me.” Nonprofit Social Media