My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

I think it’s fantastic when nonprofits want to measure their social media efforts. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. So, what is the goal of your social media efforts?

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. And whether the source (that you’re keeping up, have a billion Facebook likes or Twitter followers, or your Instagram strategy is driving action) is your boss, board chair and/or your colleague in programs, it’s a problem. Pressure.

Trending Sources

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Here are a few suggestions for starting something good for your social media practice in 2017. Get Your Twitter Account in Shape. Clean your Twitter account. 8 Ideas for Nonprofit Twitter Lists ). I apologize for the headline (and the macarons).

Media 107

No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? . To truly understand why, you need to understand how social media (especially Facebook) work.

How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert.

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race.

Media 74

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

More recently, these ideas came through my Twitter feed, a conversation on LinkedIn or a message on Facebook. 25 percent of journalists report that they use social media to make new contacts and 12 percent report that they have published stories based on information found on social media.

Social Media Is Not a Marketing Strategy


Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology.

Social Media Productivity Tools for Nonprofits

J Campbell Social Marketing

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused.

Tools 91

5 Ways to Tackle Your Nonprofit’s Fear of Social Media

J Campbell Social Marketing

Starting out on social media can be a scary proposition for many nonprofits. With all the fear mongering and bad news being reported on the destructive use of social media and other online tools, it is no wonder that some nonprofits are wary of jumping into the social media pool.

Media 77

Nonprofits, are you still doubting the power of social media?

J Campbell Social Marketing

Still doubting the power of social media? The post Nonprofits, are you still doubting the power of social media? appeared first on J Campbell Social Marketing. Infographics Social Media Infographic social media Social Media 2014 Statistics Check out this neat interactive infographic from Digital Insights.

Media 83

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Do you know how many Twitter followers you have? If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. And while you’re at it, check out the three keys to social media success !

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers.

Media 96

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters?

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

Nonprofits grew their number of Facebook fans by 37%, and Twitter followers by 46%. Here is a nifty infographic they created for it: The post Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013 appeared first on J Campbell Social Marketing.

Confusion Surrounding Social Media Monitoring

Public Sector Marketing 2.0

Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?” To some people this may be as simple as knowing that there is an industry hashtag on Twitter that they can quickly check once a week and filter to see what links are being shared. If you have allocated resources for social media monitoring, 20% of them should go to the tool and 80% on human analysis.

Media 58

6 Proven Methods To Get More Social Media Shares

J Campbell Social Marketing

We all know that sharing is the gold standard of social media. Here are 6 proven methods to get more social media shares. Pro Tip: People want to see their beliefs conveyed in the content they spread on social networks.

Call for Submissions: Healthcare Social Media Review #21


How can social media support prevention and wellness? 16, SocialButterfly will host the HealthCare Social Media Review , the peer reviewed blog carnival for everyone interested in health care social media.

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

You get tagged by someone on Facebook, Twitter or Instagram and challenged to dump a bucket of ice water over your head. If you accept the challenge, you are encouraged to donate $10 to the Peter Frates #3 Fund , and you can challenge others  by tagging them on social media.

Healthcare Social Media Review #41: Tapping into Visual Storytelling


How can visual media bring healthcare social media to life? This edition of the Healthcare Social Media (HCSM) Review explores visual storytelling. Many participants mentioned how visual media can help expand access to health messaging.

8 Social Media Trends to Watch Out For in 2016 (Infographic)

J Campbell Social Marketing

In this infographic from CJG Digital Marketing , 8 social media trends are laid out for us. The post 8 Social Media Trends to Watch Out For in 2016 (Infographic) appeared first on JCSM. What’s on tap in digital marketing for 2016?

11 Things Nonprofits Can Learn About Using Twitter from the @NYTimes

J Campbell Social Marketing

million (yes, million) Twitter followers, The New York Times is one of the most respected and reputable Twitter accounts out there. Granted, The New York Times has a full social media desk with a team devoted to reader engagement and news journalism. With over 10.6

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage. Twitter.

Media 51

Top 10 Twitter To Do’s for Nonprofits

J Campbell Social Marketing

Despite having 600 million active Twitter users with over 135,000 more joining the party every day, nonprofits have been slow to get on the Twitter train. If they are using Twitter, it’s often in fits and starts, with no clear strategy and very little consistency.

The Ultimate Nonprofit Guide to Creating Social Media Graphics

J Campbell Social Marketing

I am excited to announce my first e-book, the first in an upcoming series of Ultimate Nonprofit Guides , all related to social media. When you are done with the book, please let me know what you think – on my Facebook page , on Twitter or email me directly. .

Media 55

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues. Christina Johns, online media manager for the International Fellowship of Christians and Jews uses Netvibes.

Media 75

Six Ways Social Media Has Affected Nonprofit Newsletters

Kivi's Nonprofit Communications Blog

Last week, I asked for your thoughts on how your newsletter has changed , including how your organization’s use of social media has affected your newsletter, whether print or online. ” “We use social media to share more frequent updates than in our newsletter.

Is A Donate Button Coming To Twitter?

J Campbell Social Marketing

The ability to donate directly inside Twitter may be coming to a nonprofit near you! Last week, Twitter announced that it will start testing a Buy button embedded into individual tweets. Thankfully Twitter did not completely overlook nonprofits.

Social Media Q & A

Kivi's Nonprofit Communications Blog

A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. The culture of Twitter is quite different, where multiple updates during the day are the norm.

Media 39

Do you work for a nonprofit hospital? How are you doing social media?

Wild Woman Fundraising

I put this simple message out on Twitter: “Hey Twitter, can you help me out? I am looking for small rural clinics and hospitals using social media.&#. And you might want to ask, “How are other domestic violence agencies doing social media?

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world. Social Media Analytic s (e.g. Social Media Analytics.

Two Free Twitter Network Visualization Tools

Public Sector Marketing 2.0

Lately, my associates and I have been doing quite a bit of social network visualization research for clients, typically using raw social data and comprehensive, fee-based custom tools. I would like to point out two such tools today, both of which rely on the Twitter API.

Tools 83

Can’t Keep Up? 6 Ways to Get More Out of Twitter In Less Time

J Campbell Social Marketing

Twitter remains the second most important social media tool for nonprofits. However, a serious lack of time, resources and strategic planning for social media and communication seems to put a hamper on many nonprofits’ participation on the second most popular social network.

How to measure ROI of social media? Book Review: Measuring The Networked Nonprofit

Wild Woman Fundraising

Do you want to do social media for your nonprofit? How can you measure ROI on social media for your nonprofit? There are ways to show the ROI of various social media efforts, such as, for example, showing that social media increased donations.

ROI 43

Social Media Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today we are going to tackle social media. 2012 Nonprofit Social Networking Benchmark Report (NTEN, Common Knowledge and Blackbaud). Convio focused more on email and websites than social media, so we’ll focus on the last two here. Overall, social media use by nonprofits has seen significant growth, especially in their Facebook and Twitter communities. Average Facebook and Twitter communities grew by 30% and 81%, respectively.

Stats 67

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

These include using social media and email to remind donors about matching gifts. Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. Social Media.

Money 86

Get More Nonprofit Social Media Exposure: A Simple Idea From #bbcon

J Campbell Social Marketing

Sadly I wasn’t able to attend the Blackbaud Conference for Nonprofits (#bbcon) in person this year, but just by following the Twitter hashtag, I have learned a lot! The idea of Blackbaud’s Social Media Give Back campaign is brilliant, because even the smallest nonprofit can use it.

Ideas 45

Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity? . Here are 6 tips for executing a social media takeover of your own. ” – Jolene Torr, Social Media Associate, SFMOMA on the Go.

Tips 114

How to Work With a Social Media Consultant

J Campbell Social Marketing

You most likely don’t have the capacity to hire a full time person to run your social media. This situation may call for a social media consultant to help you build your online communities, create great content and manage your time effectively.

Work 39

Lost in the Social Media Forest ~ Help!

Diva Marketing Blog

I'm lost in the social media forest and can't find my way. How do I make sense of it all when every day there seems to be a new social media channel? Each and everytime you commit to a social channel it becomes an investment and (hopefully!) FAQ : Help!