According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations. MORE
Social Media Day is almost here, and you should be just as I excited as I am! Here are just 5 reasons: 1) Social media has completely revolutionized communications. 2) Social media isn’t just for young people anymore. MORE
I think it’s fantastic when nonprofits want to measure their social media efforts. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. So, what is the goal of your social media efforts? MORE
The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. How to determine which social media channels on which to focus. MORE
I have rarely done this, but in this case I felt it was necessary given another rising trend occurring these days, social media vigilantism , which I will discuss in a moment. the perpetrator and the social mob). MORE
Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?” Others still (usually full-time positions) may be hardcore social media monitoring analysts tracking and analysing sentiment, influencers and discussion levels across various social platforms, etc… Everyone has a role to play in this. “we already do media monitoring” Agreed. MORE
Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? The infographic lists examples of social media campaigns for charity that “went viral”: Random Acts. MORE
A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. The key problem I see now is people using the broad term “social media” when in fact they mean either “social media tools” or “social media engagement’ Rarely do they mean both. MORE
Starting out on social media can be a scary proposition for many nonprofits. With all the fear mongering and bad news being reported on the destructive use of social media and other online tools, it is no wonder that some nonprofits are wary of jumping into the social media pool. MORE
There is a misconception that the work of social media is easy – simple posting and tweeting. created a great infographic depicting how much time organizations invest in social media management. He examined a typical social media workflow in a 40 hour work week. MORE
We all know that sharing is the gold standard of social media. Here are 6 proven methods to get more social media shares. Pro Tip: People want to see their beliefs conveyed in the content they spread on social networks. MORE
Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section. MORE
Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I But focusing on numbers and followers misses the point of social media. The post Are You Totally Missing the Point of Social Media? MORE
How can social media support prevention and wellness? 16, SocialButterfly will host the HealthCare Social Media Review , the peer reviewed blog carnival for everyone interested in health care social media. MORE
I will finally give you the answer to social media success, all without requiring you to invest any time, money, or effort! The post The Social Media Success Silver Bullet [VIDEO] appeared first on JCSM. Uncategorized April Fool's Day silver bullet social media success MORE
This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media. MORE
I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. Here it is, as a free JPG for you to download: Julia’s Nonprofit Social Media Checklist. Julia’s Nonprofit Social Media Checklist. MORE
Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. Is there anything else that you would share with us regarding the topic of putting together a multi-channel strategy on social media? MORE
Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? The post Which Nonprofit Causes Rule Social Media? appeared first on J Campbell Social Marketing. MORE
It’s changed dramatically, along with the balance of the social media landscape as one-time favorites shift form and new channels burst onto the scene. There’s little doubt that social media should be a part of your communications mix, but what should you be using it for, and how? MORE
Nonprofit Tech for Good found that “boomers spend 19 hours a week online, and 71% use a social networking site daily with Facebook being the most popular. Your donors ages 74+ are the fastest-growing demographic on social networks. 4) Host an exclusive online social media event. MORE
Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe ) is the key to social media success. MORE
Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media. Here are 5 stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media. MORE
Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters? MORE
Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. MORE
Here is a nifty infographic they created for it: The post Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013 appeared first on J Campbell Social Marketing. It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study MORE
I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms. MORE
A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? . To truly understand why, you need to understand how social media (especially Facebook) work. MORE
For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused. MORE
Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology. MORE
Websites, email, crowdfunding, and social media platforms have exploded a nonprofit’s ability to find and connect with potential donors and supporters. Do you track your efforts on social media? The post Are Nonprofits Measuring their Social Media Results? MORE
Still doubting the power of social media? The post Nonprofits, are you still doubting the power of social media? appeared first on J Campbell Social Marketing. Infographics Social Media Infographic social media Social Media 2014 Statistics Check out this neat interactive infographic from Digital Insights. MORE
If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. Thankfully, we’ve got a quick guide to the types of social media posts you should be sharing with your supporters. MORE
If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers. MORE
I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage. MORE
Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race. MORE
Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. I apologize for the headline (and the macarons). MORE
The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pressure. MORE
Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for. MORE
Noland Hoshino, Zan McColloch-Lussier and Ash Shepherd teamed up to produce the Social Media Road Map , an all-you-need-but-not more mini-guide to help nonprofits like yours plan, implement and measure your social media engagement. MORE
It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert. MORE
If you accept the challenge, you are encouraged to donate $10 to the Peter Frates #3 Fund , and you can challenge others by tagging them on social media. A video is required as proof that you completed the challenge and needs to be posted to social media within 24 hours. MORE
Do you find social media to be a big, fat time waster for your nonprofit? Finally, someone told me that it was ok to quit using social media for my nonprofit! The only problem is that social media has BECOME the status quo. MORE
Social Media Related Topics 
J Campbell Social Marketing
JUNE 5, 2014
Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? The post Which Nonprofit Causes Rule Social Media? appeared first on J Campbell Social Marketing.
Public Sector Marketing 2.0
OCTOBER 8, 2014
This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media.
J Campbell Social Marketing
MARCH 22, 2016
Do you find social media to be a big, fat time waster for your nonprofit? Finally, someone told me that it was ok to quit using social media for my nonprofit! The only problem is that social media has BECOME the status quo.
Getting Attention
JANUARY 27, 2015
The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pressure.
J Campbell Social Marketing
JULY 8, 2014
I think it’s fantastic when nonprofits want to measure their social media efforts. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. So, what is the goal of your social media efforts?
J Campbell Social Marketing
SEPTEMBER 6, 2013
It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert.
Social Media Bird Brain
OCTOBER 22, 2014
Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for.
J Campbell Social Marketing
APRIL 24, 2014
There is a misconception that the work of social media is easy – simple posting and tweeting. created a great infographic depicting how much time organizations invest in social media management. He examined a typical social media workflow in a 40 hour work week.
Fundraising 123
JULY 19, 2013
Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.
SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology.
J Campbell Social Marketing
MARCH 17, 2015
Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race.
J Campbell Social Marketing
JULY 30, 2014
Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I But focusing on numbers and followers misses the point of social media. The post Are You Totally Missing the Point of Social Media?
SocialButterfly
NOVEMBER 20, 2011
Social media in and of itself is not a strategy (gasp). Harvard Business Review recently published an article titled “ Separate Social Media From Marketing :” …we need to break out social media and talk about more than marketing and technology.
J Campbell Social Marketing
APRIL 15, 2014
For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused.
Kivi's Nonprofit Communications Blog
FEBRUARY 23, 2017
According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.
J Campbell Social Marketing
JUNE 17, 2014
Nonprofit Tech for Good found that “boomers spend 19 hours a week online, and 71% use a social networking site daily with Facebook being the most popular. Your donors ages 74+ are the fastest-growing demographic on social networks. 4) Host an exclusive online social media event.
J Campbell Social Marketing
APRIL 7, 2016
Websites, email, crowdfunding, and social media platforms have exploded a nonprofit’s ability to find and connect with potential donors and supporters. Do you track your efforts on social media? The post Are Nonprofits Measuring their Social Media Results?
J Campbell Social Marketing
JANUARY 2, 2014
Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? The infographic lists examples of social media campaigns for charity that “went viral”: Random Acts.
J Campbell Social Marketing
JUNE 8, 2016
Starting out on social media can be a scary proposition for many nonprofits. With all the fear mongering and bad news being reported on the destructive use of social media and other online tools, it is no wonder that some nonprofits are wary of jumping into the social media pool.
J Campbell Social Marketing
JUNE 10, 2014
Still doubting the power of social media? The post Nonprofits, are you still doubting the power of social media? appeared first on J Campbell Social Marketing. Infographics Social Media Infographic social media Social Media 2014 Statistics Check out this neat interactive infographic from Digital Insights.
J Campbell Social Marketing
SEPTEMBER 25, 2013
Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe ) is the key to social media success.
J Campbell Social Marketing
MARCH 11, 2014
I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. Here it is, as a free JPG for you to download: Julia’s Nonprofit Social Media Checklist. Julia’s Nonprofit Social Media Checklist.
J Campbell Social Marketing
MARCH 25, 2014
Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media. Here are 5 stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.
J Campbell Social Marketing
JULY 26, 2016
The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. How to determine which social media channels on which to focus.
Getting Attention
JUNE 27, 2012
Noland Hoshino, Zan McColloch-Lussier and Ash Shepherd teamed up to produce the Social Media Road Map , an all-you-need-but-not more mini-guide to help nonprofits like yours plan, implement and measure your social media engagement.
Getting Attention
OCTOBER 23, 2013
It’s changed dramatically, along with the balance of the social media landscape as one-time favorites shift form and new channels burst onto the scene. There’s little doubt that social media should be a part of your communications mix, but what should you be using it for, and how?
J Campbell Social Marketing
APRIL 14, 2016
If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. Thankfully, we’ve got a quick guide to the types of social media posts you should be sharing with your supporters.
J Campbell Social Marketing
APRIL 1, 2016
I will finally give you the answer to social media success, all without requiring you to invest any time, money, or effort! The post The Social Media Success Silver Bullet [VIDEO] appeared first on JCSM. Uncategorized April Fool's Day silver bullet social media success
J Campbell Social Marketing
APRIL 8, 2014
If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers.
Public Sector Marketing 2.0
MAY 2, 2012
A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. The key problem I see now is people using the broad term “social media” when in fact they mean either “social media tools” or “social media engagement’ Rarely do they mean both.
J Campbell Social Marketing
JULY 31, 2014
Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters?
J Campbell Social Marketing
APRIL 17, 2014
Here is a nifty infographic they created for it: The post Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013 appeared first on J Campbell Social Marketing. It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study
Public Sector Marketing 2.0
JUNE 7, 2012
Here are some verbatim responses I often get when asking public servants the following question: “Have you ever monitored social media while at work?” Others still (usually full-time positions) may be hardcore social media monitoring analysts tracking and analysing sentiment, influencers and discussion levels across various social platforms, etc… Everyone has a role to play in this. “we already do media monitoring” Agreed.
J Campbell Social Marketing
AUGUST 20, 2014
Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. Is there anything else that you would share with us regarding the topic of putting together a multi-channel strategy on social media?
Public Sector Marketing 2.0
MAY 19, 2015
I have rarely done this, but in this case I felt it was necessary given another rising trend occurring these days, social media vigilantism , which I will discuss in a moment. the perpetrator and the social mob).
J Campbell Social Marketing
AUGUST 12, 2014
We all know that sharing is the gold standard of social media. Here are 6 proven methods to get more social media shares. Pro Tip: People want to see their beliefs conveyed in the content they spread on social networks.
SocialButterfly
JANUARY 8, 2013
How can social media support prevention and wellness? 16, SocialButterfly will host the HealthCare Social Media Review , the peer reviewed blog carnival for everyone interested in health care social media.
Public Sector Marketing 2.0
MARCH 29, 2014
I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms.
J Campbell Social Marketing
AUGUST 8, 2014
If you accept the challenge, you are encouraged to donate $10 to the Peter Frates #3 Fund , and you can challenge others by tagging them on social media. A video is required as proof that you completed the challenge and needs to be posted to social media within 24 hours.
Public Sector Marketing 2.0
MARCH 16, 2016
I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage.
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