How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing on.

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What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

J Campbell Social Marketing

What an incredibly volatile year it has been for social media platforms – and February isn’t even over yet. Perhaps the biggest announcement involving social media platforms thus far this year came on Friday, with the now infamous Russia indictments.

9 Social Media Trends That Will Shape Marketing In 2018

J Campbell Social Marketing

Which social media trends do nonprofits need to understand and be aware of? In this infographic, Filmora lays out 9 of the top social media trends. The post 9 Social Media Trends That Will Shape Marketing In 2018 appeared first on JCSM.

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How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Get a free download of the Nonprofit Social Media Calendar template by clicking here.

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pressure.

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media.

10 Steps to a Successful Nonprofit Social Media Strategy

J Campbell Social Marketing

Giving Common Webinar: 10 Steps to a Successful Nonprofit Social Media Strategy. Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle.

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

J Campbell Social Marketing

If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Get a free download of the Essential Nonprofit Guide to Recruiting and Coordinating Social Media Ambassadors by clicking here.

Time For Social Media

Social Media Bird Brain

NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). investment nonprofit tech for good small NGO Small nonprofit social media time Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

How to Better Engage Your Followers on Social Media

J Campbell Social Marketing

What prompts followers of your company to share content that you post on social media? And that leads to engaged social media followers, which is the true goal of all those platforms anyway. Guest blog by Kiersten Bush.

Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. Social media and all its relatives – is that digital health?

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

Here are 3 simple ways to use email and social media to create an exceptional first-time donor experience. For more info, read Media Cause’s great post, How Nonprofits Can Use Facebook Page Groups. Nonprofits are doing a terrible job at keeping donors in the fold. .

5 Quick Social Media Tips to Create Buzz Before #GivingTuesday

J Campbell Social Marketing

Last year, there were a total of 2,399,092 social media engagements on Giving Tuesday – that’s a lot of people using the hashtag! The post 5 Quick Social Media Tips to Create Buzz Before #GivingTuesday appeared first on JCSM. Giving Tuesday is just one week away!

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How We Curate Content for Social Media (and Added More Followers)

Kivi's Nonprofit Communications Blog

Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it too. Social NetworkingMaggie Siemer.

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3 Engagement Crushing Mistakes Nonprofits Are Making On Social Media – And What To Do Instead

J Campbell Social Marketing

Social media tools have completely revolutionized the way human beings communicate, research information, ask questions, and express themselves. In today’s training, I detail the 3 main engagement crushing mistakes that I see nonprofits making with social media every single day.

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

J Campbell Social Marketing

You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do. Instead, consider the basics of what you want your social media to do.

Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night.

Social Media Housekeeping

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Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

Using the power and potential of social media in your online fundraising campaign is essential. If you provide your biggest supporters and ambassadors with social media resources that they can use to spread the word about your campaign, chances are that you will reap the benefits!

When your employees go too far on social media…

Public Sector Marketing 2.0

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms.

One Free Way to Ramp Up Your Social Media Storytelling

J Campbell Social Marketing

Join me for a free 6-week training on social media storytelling, specifically designed for the busy nonprofit! Summer isn’t over yet – there is still time to ramp up your social media storytelling skills! .

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Here are 5 ways you can thank and acknowledge your donors using digital tools and social media. I love Animoto for editing and enhancing videos; put them in square format which works best on social media. . Donor attrition continues at a startling rate.

Using Social Media for Social Good {Infographic}

J Campbell Social Marketing

Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? The infographic lists examples of social media campaigns for charity that “went viral”: Random Acts.

Telling Your Story Using Social Media [Presentation]

J Campbell Social Marketing

Here are my slides from tonight’s presentation – Telling Your Story Using Social Media. The post Telling Your Story Using Social Media [Presentation] appeared first on JCSM.

How to Use Social Media for Fundraising [PODCAST + FREE WEBINAR]

J Campbell Social Marketing

The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. How to determine which social media channels on which to focus.

Are Print, Email, Website and Social Media Equally Time Consuming?

Kivi's Nonprofit Communications Blog

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them.

Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

Websites, email, crowdfunding, and social media platforms have exploded a nonprofit’s ability to find and connect with potential donors and supporters. Do you track your efforts on social media? The post Are Nonprofits Measuring their Social Media Results?

5 Ways to Thank Corporate Sponsors with Social Media (Without Posting Ugly Logos)

J Campbell Social Marketing

Tools needed: Smartphone, great photos, and the ability to tag the corporate sponsor on social media (find out their Facebook name, Twitter handle, etc.). You can then save the thank you card to your desktop or phone and upload to your social media site of choice.

Social Media Strategy: Add Value

Non Profit Marketing 360

Social media hasn’t worked so well for many nonprofits – but that may be because those nonprofits still don’t grasp the First Law of Social Media: It’s Not About YOU. Nonprofit engagement Facebook Seattle Public Library Social Media

Which Nonprofit Causes Rule Social Media?

J Campbell Social Marketing

Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? The post Which Nonprofit Causes Rule Social Media? appeared first on J Campbell Social Marketing.

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race.

Freebie: Social Media Cheatsheet

Kivi's Nonprofit Communications Blog

Wouldn’t life be easier if you didn’t have to read through pages and pages of blog posts in order to figure what works best on what social networks? It also has a quick reference guide for the Six G’s of Social Media Marketing. Happy Holidays!

The Social Media Success Silver Bullet [VIDEO]

J Campbell Social Marketing

I will finally give you the answer to social media success, all without requiring you to invest any time, money, or effort! The post The Social Media Success Silver Bullet [VIDEO] appeared first on JCSM. Uncategorized April Fool's Day silver bullet social media success

5 Reasons to Get Excited About Social Media Day

J Campbell Social Marketing

Social Media Day is almost here, and you should be just as I excited as I am! Here are just 5 reasons: 1) Social media has completely revolutionized communications. 2) Social media isn’t just for young people anymore.

Social Media and News Nonprofits

Social Media Bird Brain

From PEW Research PEW Research has come out with a new study that shows refinement of the data coming through about how news is distributed via social media. While Facebook remains a place that a lot of people pick up news from, the new data shows that those people don''t look at that news in an in-depth way, so if you''re wanting to get people more involved with the news you have to share, news Pew Research Center Small nonprofit social media

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Social Media Vigilantism – Have We Gone Too Far?

Public Sector Marketing 2.0

I have rarely done this, but in this case I felt it was necessary given another rising trend occurring these days, social media vigilantism , which I will discuss in a moment. the perpetrator and the social mob).

No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? . To truly understand why, you need to understand how social media (especially Facebook) work.