INDUSTRY INSIGHTS YOUR PEERS ARE READING
I have rarely done this, but in this case I felt it was necessary given another rising trend occurring these days, social media vigilantism , which I will discuss in a moment. the perpetrator and the social mob). MORE
I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. It’s very akin to being a thought leader but with some elements that are special to social media. Nonprofit Social Media MORE
Do you want to do social media for your nonprofit? How can you measure ROI on social media for your nonprofit? There are ways to show the ROI of various social media efforts, such as, for example, showing that social media increased donations. MORE
From PEW Research PEW Research has come out with a new study that shows refinement of the data coming through about how news is distributed via social media. While Facebook remains a place that a lot of people pick up news from, the new data shows that those people don''t look at that news in an in-depth way, so if you''re wanting to get people more involved with the news you have to share, news Pew Research Center Small nonprofit social media MORE
Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? The infographic lists examples of social media campaigns for charity that “went viral”: Random Acts. MORE
A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. The key problem I see now is people using the broad term “social media” when in fact they mean either “social media tools” or “social media engagement’ Rarely do they mean both. MORE
Social media hasn’t worked so well for many nonprofits – but that may be because those nonprofits still don’t grasp the First Law of Social Media: It’s Not About YOU. Nonprofit engagement Facebook Seattle Public Library Social Media MORE
Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s MORE
Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section. MORE
I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What's the Future of Social Media for Nonprofits? The post The Future of Social Media for Nonprofits? Nonprofit Social Media MORE
Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. Do you tell the same story across all social media platforms? So which social media platforms should you use? MORE
Successful social media strategies demand authenticity. The post 15 Authentic Moments to Create on Social Media appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Social Media Facebook Live Instagram MORE
This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media. MORE
Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. NTFB Social Media Ambassadors. MORE
Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? The post Which Nonprofit Causes Rule Social Media? appeared first on J Campbell Social Marketing. MORE
This was certainly an interesting year to be a nonprofit social media manager. Here are just a handful of headlines bashing social media from the past few weeks alone: Instagram Was Bigger Russian Election Tool Than Facebook, Senate Report Says. MORE
It’s changed dramatically, along with the balance of the social media landscape as one-time favorites shift form and new channels burst onto the scene. There’s little doubt that social media should be a part of your communications mix, but what should you be using it for, and how? MORE
How to Use Social Media to Raise Money Online from Julia Campbell. Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: Current trends in the social media landscape that nonprofits need to understand. MORE
The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. But what about the “social” part? That’s the real magic of social media, and remembering that will serve you well in 2019 and beyond. After all, it’s the reason that people keep using social media, despite all the negativity around it. Nonprofit Social Media facebook Groups live streaming MORE
This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. Social media and all its relatives – is that digital health? MORE
Why not resolve to improve your social media efforts? Planning is vital to success with social media, and thinking ahead can ensure the best return for your efforts regardless of the channel you’re using. Create a Social Media Policy. MORE
Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters? MORE
We recently sat down with Becka Wall, a Social Media Strategist at Individual Project and former Assistant Director of Digital Content Strategy at NARAL Pro-Choice America, to talk about the basics of running social media for an organization or campaign. MORE
I’ve been doing a lot of reading and research lately on what the next iteration of social media might look like for nonprofits. How will the main social media platforms that nonprofits use, especially Facebook, Instagram, and Twitter, change in wake of. Admissions that social media platforms are designed to be addictive ? Studies linking social media use and depression, especially among teens and young adults ? Nonprofit Social Media MORE
I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms. MORE
NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). investment nonprofit tech for good small NGO Small nonprofit social media time Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits. MORE
Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services. How can you get your next social media campaign to catch on and take off like wildfire? MORE
Social Media Intelligence (SOCMINT). A subset of OSINT that gathers information exclusively from social media sites. The later (SOCMINT) in particular is a major focus area of many public sector communications and marketing initiatives as they have realized that even big budget on-message and on-target campaigns can’t compete against botnets run by digital-savvy actors leveraging micro-influencer networks and the power of big social data. MORE
If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. If you were starting from scratch with your social channels, with no preconceived notions of doing what you’ve always done, what you would share? The post If I Were Launching a Social Media Strategy from Scratch. Nonprofit Social Media MORE
I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy. MORE
Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. MORE
With it comes new energy, fresh ideas, and the motivation to try new things – on your nonprofit social media accounts! . The best feature of this social media menu is that even small shop nonprofit social media managers can carry these out on a shoestring budget. MORE
Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race. MORE
Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. You post promotions on social media, fairly consistently, but no one engages. So how can you calculate your nonprofit’s unique social media ROI? . MORE
A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. February 16: Social Media Fear Factor: Getting Over What’s Holding You Back. MORE
Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. I apologize for the headline (and the macarons). MORE
Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for. MORE
The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pressure. MORE
Noland Hoshino, Zan McColloch-Lussier and Ash Shepherd teamed up to produce the Social Media Road Map , an all-you-need-but-not more mini-guide to help nonprofits like yours plan, implement and measure your social media engagement. MORE
Stop me if you’ve heard this story, but Stories—as in the increasingly popular way to share content on social media—are. The post Social Media Stories That Succeed appeared first on Mission Minded. MORE
Here are my slides from tonight’s presentation – Telling Your Story Using Social Media. The post Telling Your Story Using Social Media [Presentation] appeared first on JCSM. MORE
Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing on. MORE
I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. I discussed several ways that nonprofits need to come out from behind the logo and connect one on one with people via social media. Nonprofit Social Media MORE
Wouldn’t life be easier if you didn’t have to read through pages and pages of blog posts in order to figure what works best on what social networks? It also has a quick reference guide for the Six G’s of Social Media Marketing. Happy Holidays! MORE
Social Media Related Topics 
Kivi's Nonprofit Communications Blog
MAY 16, 2019
Successful social media strategies demand authenticity. The post 15 Authentic Moments to Create on Social Media appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Social Media Facebook Live Instagram
Kivi's Nonprofit Communications Blog
JUNE 11, 2019
If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. If you were starting from scratch with your social channels, with no preconceived notions of doing what you’ve always done, what you would share? The post If I Were Launching a Social Media Strategy from Scratch. Nonprofit Social Media
Kivi's Nonprofit Communications Blog
APRIL 16, 2019
I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. I discussed several ways that nonprofits need to come out from behind the logo and connect one on one with people via social media. Nonprofit Social Media
Kivi's Nonprofit Communications Blog
APRIL 18, 2019
I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. It’s very akin to being a thought leader but with some elements that are special to social media. Nonprofit Social Media
Public Sector Marketing 2.0
FEBRUARY 25, 2019
Social Media Intelligence (SOCMINT). A subset of OSINT that gathers information exclusively from social media sites. The later (SOCMINT) in particular is a major focus area of many public sector communications and marketing initiatives as they have realized that even big budget on-message and on-target campaigns can’t compete against botnets run by digital-savvy actors leveraging micro-influencer networks and the power of big social data.
J Campbell Social Marketing
FEBRUARY 21, 2019
Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works.
Kivi's Nonprofit Communications Blog
MARCH 26, 2019
I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What's the Future of Social Media for Nonprofits? The post The Future of Social Media for Nonprofits? Nonprofit Social Media
Kivi's Nonprofit Communications Blog
APRIL 9, 2019
The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. But what about the “social” part? That’s the real magic of social media, and remembering that will serve you well in 2019 and beyond. After all, it’s the reason that people keep using social media, despite all the negativity around it. Nonprofit Social Media facebook Groups live streaming
Social Media Bird Brain
OCTOBER 22, 2014
Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for.
Getting Attention
JANUARY 27, 2015
The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pressure.
Public Sector Marketing 2.0
OCTOBER 8, 2014
This is also the policy that informs authorized users as to what constitutes “acceptable behaviour” in both their personal and professional use of social media.
Mission Minded
MAY 22, 2019
Stop me if you’ve heard this story, but Stories—as in the increasingly popular way to share content on social media—are. The post Social Media Stories That Succeed appeared first on Mission Minded.
SocialButterfly
JANUARY 17, 2013
This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. Social media and all its relatives – is that digital health?
J Campbell Social Marketing
JANUARY 8, 2018
Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s
Kivi's Nonprofit Communications Blog
MARCH 21, 2019
I’ve been doing a lot of reading and research lately on what the next iteration of social media might look like for nonprofits. How will the main social media platforms that nonprofits use, especially Facebook, Instagram, and Twitter, change in wake of. Admissions that social media platforms are designed to be addictive ? Studies linking social media use and depression, especially among teens and young adults ? Nonprofit Social Media
J Campbell Social Marketing
JANUARY 23, 2019
Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. NTFB Social Media Ambassadors.
J Campbell Social Marketing
SEPTEMBER 22, 2015
I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy.
J Campbell Social Marketing
MAY 14, 2019
With it comes new energy, fresh ideas, and the motivation to try new things – on your nonprofit social media accounts! . The best feature of this social media menu is that even small shop nonprofit social media managers can carry these out on a shoestring budget.
Social Media Bird Brain
FEBRUARY 25, 2015
NonProfit Tech for Good has excerpted part of their Mobile for Good book on their site to talk about what kind of time social media requires for successful fundraising (read the piece here). investment nonprofit tech for good small NGO Small nonprofit social media time Naturally, the first thing that jumped out at me is that there was no discussion of what a small nonprofit should do, just medium and large nonprofits.
J Campbell Social Marketing
JUNE 9, 2015
Here are my slides from tonight’s presentation – Telling Your Story Using Social Media. The post Telling Your Story Using Social Media [Presentation] appeared first on JCSM.
Fundraising 123
JULY 19, 2013
Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Always include a short description about your organization and a link back to your website in your social media profiles’ “about” section.
J Campbell Social Marketing
JANUARY 2, 2014
Are you sick of trying to persuade social media naysayers that the tools can actually accomplish some good in the world? The infographic lists examples of social media campaigns for charity that “went viral”: Random Acts.
Public Sector Marketing 2.0
MARCH 29, 2014
I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms.
J Campbell Social Marketing
NOVEMBER 20, 2018
Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. Do you tell the same story across all social media platforms? So which social media platforms should you use?
J Campbell Social Marketing
JUNE 5, 2014
Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? The post Which Nonprofit Causes Rule Social Media? appeared first on J Campbell Social Marketing.
J Campbell Social Marketing
MAY 1, 2019
Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services. How can you get your next social media campaign to catch on and take off like wildfire?
Kivi's Nonprofit Communications Blog
DECEMBER 27, 2012
Wouldn’t life be easier if you didn’t have to read through pages and pages of blog posts in order to figure what works best on what social networks? It also has a quick reference guide for the Six G’s of Social Media Marketing. Happy Holidays!
J Campbell Social Marketing
FEBRUARY 7, 2019
Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. You post promotions on social media, fairly consistently, but no one engages. So how can you calculate your nonprofit’s unique social media ROI? .
J Campbell Social Marketing
MARCH 17, 2015
Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race.
J Campbell Social Marketing
FEBRUARY 19, 2019
How to Use Social Media to Raise Money Online from Julia Campbell. Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: Current trends in the social media landscape that nonprofits need to understand.
Wild Woman Fundraising
DECEMBER 4, 2012
Do you want to do social media for your nonprofit? How can you measure ROI on social media for your nonprofit? There are ways to show the ROI of various social media efforts, such as, for example, showing that social media increased donations.
J Campbell Social Marketing
DECEMBER 18, 2018
This was certainly an interesting year to be a nonprofit social media manager. Here are just a handful of headlines bashing social media from the past few weeks alone: Instagram Was Bigger Russian Election Tool Than Facebook, Senate Report Says.
Public Sector Marketing 2.0
MAY 2, 2012
A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. The key problem I see now is people using the broad term “social media” when in fact they mean either “social media tools” or “social media engagement’ Rarely do they mean both.
Social Media Bird Brain
SEPTEMBER 24, 2014
From PEW Research PEW Research has come out with a new study that shows refinement of the data coming through about how news is distributed via social media. While Facebook remains a place that a lot of people pick up news from, the new data shows that those people don''t look at that news in an in-depth way, so if you''re wanting to get people more involved with the news you have to share, news Pew Research Center Small nonprofit social media
Getting Attention
OCTOBER 23, 2013
It’s changed dramatically, along with the balance of the social media landscape as one-time favorites shift form and new channels burst onto the scene. There’s little doubt that social media should be a part of your communications mix, but what should you be using it for, and how?
Kivi's Nonprofit Communications Blog
JANUARY 20, 2011
A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. February 16: Social Media Fear Factor: Getting Over What’s Holding You Back.
J Campbell Social Marketing
MARCH 27, 2018
Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts! Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing on.
Kivi's Nonprofit Communications Blog
JANUARY 3, 2017
Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. I apologize for the headline (and the macarons).
Public Sector Marketing 2.0
MAY 19, 2015
I have rarely done this, but in this case I felt it was necessary given another rising trend occurring these days, social media vigilantism , which I will discuss in a moment. the perpetrator and the social mob).
Getting Attention
JUNE 27, 2012
Noland Hoshino, Zan McColloch-Lussier and Ash Shepherd teamed up to produce the Social Media Road Map , an all-you-need-but-not more mini-guide to help nonprofits like yours plan, implement and measure your social media engagement.
Getting Attention
JANUARY 25, 2012
Why not resolve to improve your social media efforts? Planning is vital to success with social media, and thinking ahead can ensure the best return for your efforts regardless of the channel you’re using. Create a Social Media Policy.
J Campbell Social Marketing
JULY 31, 2014
Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters?
Non Profit Marketing 360
JANUARY 9, 2013
Social media hasn’t worked so well for many nonprofits – but that may be because those nonprofits still don’t grasp the First Law of Social Media: It’s Not About YOU. Nonprofit engagement Facebook Seattle Public Library Social Media
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