Facing Social Change at the Dinner Table

SocialButterfly

By Scott Rampy: The word “social change&# for me is intimidating. It implies that there has to be an attempt to resolve a social injustice, shortcoming or reversal of public opinion. For me, social change can be as simple as the inspiration that sits across from you at the dinner table. My dad, Scott Rampy, is a free agent advocate, activist, and fundraiser working to end multiple sclerosis. He’s also humble.

Dinner 210

Defining Sustainable Social Change

SocialButterfly

It seems to have an aura around it as we all work to define exactly: What is sustainable social change? The environment folks read it one way, nonprofiteers another and you have a whole other group transforming it into social innovation, social capitalism and/or social entrepreneurship. What is clear: Is that we’re all pretty social about it. Sometimes for change to happen, there needs to be a change in what’s possible and accessible.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Scarcity and Social Change

Social Marketing and Social Change

What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. It extends the insights from behavioral economics beyond the nudges and defaults we are now so familiar with to how we think and feel when we have too little; it changes our thoughts, choices and behaviors. Scarcity is more than an economic idea of there being limited resources to meet everyone’s every need.

Love Social Change? Join us and #read4change.

SocialButterfly

The Big Idea: An Online Social Change Book Club. Here’s the list of books for us to consider for the first pow-wow, based on some recent recommendations I’ve received myself: The Social Atom by Mark Buchana (recommended by Susannah Fox ). Tags: Changeblogging: NP, activism, social change + SocialButterfly author book book club books online book club read reading social change social change book club twitter

#INTERVIEW: Craig Lefebvre, Ph.D., Designer of Public Health & Social Change Programs, Discusses Social Marketing

Non Profit Marketing 360

is an internationally known designer of public health and social change programs. His blog, On Social Marketing and Social Change ,” has been ongoing since 2005. He is the author of O n Social Marketing and Social Change: Selected Readings 2005-2009 and a forthcoming textbook on Social Marketing ( Jossey-Bass , 2013). NPM360: You commented recently that it was a great time to be a social marketer. Craig Lefebvre, Ph.D.,

The Pollyanna Principles for Social Change

SocialButterfly

You could have a bigger list of e-newsletter subscribers, but still question if what you’re doing is achieving the change you want. You can change the life of one person and wonder how you can change the life of another. This is why I turned to social marketing. Social marketing is something you address, plan and implement at the strategic level. “Being the change we want to see&# means walking the talk of our values.

Four Phases of Online Social Change

SocialButterfly

You may agree or disagree with me on this, so I encourage your thoughts as I’m transcribing some of my own observations into the online social change field. These observations boil down to four “phases&# of online social change that I think reflect our maturity into using social media tools to meet our organization’s aims: Awareness Building. Contests and Competitions for Change.

Social Change: Art or Science?

SocialButterfly

When explaining social media, I find myself, at times, explaining how it is half art and half science. On the social marketing list serv, Godin’s post inspired a discussion on how this debate applies to social marketing. Applying this to Godin’s “hat&# analogy, Lee offers us insight, as social marketers, when to wear which hat.

Scarcity and Social Change

Social Marketing and Social Change

What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. It extends the insights from behavioral economics beyond the nudges and defaults we are now so familiar with to how we think and feel when we have too little; it changes our thoughts, choices and behaviors. Scarcity is more than an economic idea of there being limited resources to meet everyone’s every need.

Nuggets of Social Change–Round 2

SocialButterfly

Social marketeers: Are you looking to connect with colleagues? Try one of these three upcoming social marketing conferences summed up nicely by Craig Lefebvre. Because it’s worth mentioning again, did you get a chance to read Philip Kotler’s and Nancy Lee’s article in Stanford’s Innovation Review about Corporate Social Marketing ? A Social Shoutout. Will writes on all things social entrepreneurship, non-profits and general do-goodery.

Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

How does your world view influence your work to change the world for the better? How do we go about changing the world for the better if we can’t talk about either? How does Spirituality + Social Change Add Up? The role of spirituality in social change has a lot to answer for--humans have a history of twisting one to achieve selfish desires and horrific acts. How does the spirituality fit into social change?

Some Golden Nuggets of Social Change

SocialButterfly

Thus, this post is filled with some true golden nuggets of social change. Find new friends in this list of the top 100 Social Entreprenuership Tweeple to follow, put together by @ socialedge , a program of the Skoll Foundation. Speaking of @socialedge, I discovered that they host weekly live discussion around numerous social change topics, including this one: What works in social change?

#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change

Non Profit Marketing 360

Allison Fine researches and writes about the intersection of social media and social change. She is the co-author (with Beth Kanter ) of the bestselling book, The Networked Nonprofit: Connecting with Social Media to Drive Change , as well as the award-winning Momentum: Igniting Social Change in the Connected Age. She hosts a monthly podcast for The Chronicle of Philanthropy called “ Social Good. ” Money can be raised through social media.

Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

How does your world view influence your work to change the world for the better? How do we go about changing the world for the better if we can’t talk about either? How does Spirituality + Social Change Add Up? The role of spirituality in social change has a lot to answer for--humans have a history of twisting one to achieve selfish desires and horrific acts. How does the spirituality fit into social change?

Defining Social Change

A. Fine Blog

When does radical, disruptive change become blase? At the same time I was also noticing what I think is the loose usage of the term “social change.&# Sign a petition for social change. Buy this yogurt for social change. Bang a nail into a house for social change. But social change is different. What does “social change&# really mean, I wondered. Though that is one aspect of social change.

Defining SocialButterfly–Social Change, Social Marketing and Social Media

SocialButterfly

As we go forward, you’ll see me working to align my work, content and chatter around this working vision: Make SocialButterfly a resource for information and dialogue on social change, social marketing and social media. In my first post on SB, I explained that: Defined–a social butterfly is someone who is amazing at socializing, making connections and creating conversation…appearing to ‘fly’ about the room.

Looking for a Job in Social Change? Look No Further

SocialButterfly

Change.org made a major announcement Thursday in response to Obama’s call for public service: Jobs for Change. This is to be a hub and marketplace for social change jobs that they’ve created in partnership with dozens of nonprofits including: Young Nonprofit Professionals Network , AmeriCorps Alums , Echoing Green , Network for Good , and Encore Careers. Some Highlights of the Vision : People are the most important factor in advancing social change.

Why Use Marketing in Social Change Programs?

Social Marketing and Social Change

My discussion on social marketing and social change with Don Akchin, a principal of Nonprofit Marketing 360 , was published this week on the MKCREATIVE blog ( #INTERVIEW: Craig Lefebvre, Designer of Public Health & Social Change Programs, Discusses Social Marketing - you will have to scroll down the page to find it). MKC: You seem to be making a good case for thinking about problems from a marketing perspective, even if you’re not a social marketer.

Social Media for Social Change – The Mobility Edition

Selfish Giving

Thanks to everyone who came out to the Social Media Breakfast – Boston today. It was great seeing everyone and talking about the intersection of social change with social media and mobile devices. This is our bread and butter cause marketing strategy because it’s easy, lucrative and works well with social media and other types of fundraisers. The words change, the strategy is the same.

Social Marketing and Social Change: A Review

Social Marketing and Social Change

"The book goes beyond the theoretical steps of social marketing to address the larger questions of how social marketing can help solve the most urgent and complex social and public health issues of today.". Craig] begins the book by connecting the purposes of social marketing and why people choose a profession in public health and health promotion: “How can I change the world? For change agents, the book provides tools that are relevant immediately.

The Introduction to Social Marketing and Social Change

Social Marketing and Social Change

Social marketers use marketing to serve the purpose motive. Much research has focused on questions about applying marketing to social issues. In contrast to other books you may have read in which social marketing is depicted as a series of steps in a program planning process and is buttressed by case studies to demonstrate that it works, this book takes a very different approach. Indeed, I have had academic colleagues say that social marketing is a practice without evidence.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

But whether you are an email subscriber, get a RSS feed, follow new posts on social media (Twitter and LinkedIn), or are one of the searchers, we all share a passion for understanding and learning how to do good better. And for many of us, that means how to apply marketing thinking and techniques to solve the wicked social problems we have chosen to seek answers to (social + marketing). What social marketing principles can be used to help improve health care practices?

Mobile Tech for Social Change and Micro-volunteering

GenerationYGive

Today, I attended "Mobile Tech for Social Change DC", sponsored by Mobile Active and Google. It was a great day full of learning, sharing, and musing with professionals from all walks of life--community organizers, vendors, academics, nonprofit and government professionals, you name it. PI even got to play with one of those " one laptop per child " laptop's (the little antenna ears are as cute as they look), and let me tell you, they are super neat!

ISO Photos of Social Marketing and Social Change

Social Marketing and Social Change

The reason the blog posts have been slow in coming is that I have been focusing my time and words on a textbook for social marketing - nothing like you have seen before, trust me. SO here's the offer: Submit one or more images, high resolution please, to me before 9 August 2012 and your picture will be considered for publication in Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment (Jossey-Bass, publication in early 2013).

Disrupting Social Change at Nonprofit 2.0 Unconference

Care2

If nonprofits are going to solve the world''s toughest social justice issues and create real world impact, then we need to disrupt the charities and radically change the way they function and are led. Social Media. He will discuss how to take advantage of “bottom-up” grassroots action to inspire and implement real social change.

iParticipate and Social Change

A. Fine Blog

Tags: Social Media EIF Greg Baldwin IParticipate VolunteerMatch

Read the Book: On Social Marketing and Social Change

Social Marketing and Social Change

Five years of the most popular posts on social marketing and social change are now available for personal and classroom use in the easy to use print version. So here it is -- an excerpt from the Introduction: " "My exploration of blogging has taken me deeply into the social marketing space, but more importantly, it opened up unforeseen opportunities to become involved in social and mobile media.

Can “Viral” Videos Really Create Social Change?

Care2

Invisible Children is hoping to change that. People have been so moved by the video and story that they are sharing it across social networks, like Facebook and Twitter, by the minute. Online Fundraising Online Marketing Online Organizing Social Networking Technology Trends Video Web 2.0

Viral 57

Award Winning Combinations for Social Change

Care2

The prize honors social innovators under age 40 who “show creativity, commitment, and extraordinary accomplishment in advancing positive social change” and awards $100,000 to each prize winner split in half between the winner and the organization they are supporting. We’ve talked about the importance of breaking down silos before.

Lessons from Mobile Tech For Social Change on using Mobile for Fundraising

GenerationYGive

As promised, below is a summary of some key takeaways and lessons from Mobile Tech for Social Change. There were loads of other great ideas and examples--the guys at Mobile Commons are doing some neat stuff with encouraging social action viral through texting and connecting texting with actual phone calls.

Mobile 100

How Do You Engage People in Social Change?

Marketing for Nonprofits

Web of Change 2011 from Knight Foundation on Vimeo. Check out this thought-provoking video from some super smart folks at Web of Change 2011 - a gathering of passionate organizers working at the intersection of technology and social change. organizing change Web of Change big thoughts advocacy

The Power of Stories in Social Change

A. Fine Blog

This month’s Social Good podcast is on the power of storytelling and it introduces a brand new format. Basically, most organizations are struggling keeping up with the world – everything is changing so quickly, information is zooming all around the web, opinions are shifting quickly (hello, Komen !) And, of course, given who I am and where the world is headed, the discussions will include social media.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

But whether you are an email subscriber, get a RSS feed, follow new posts on social media (Twitter and LinkedIn), or are one of the searchers, we all share a passion for understanding and learning how to do good better. And for many of us, that means how to apply marketing thinking and techniques to solve the wicked social problems we have chosen to seek answers to (social + marketing). What social marketing principles can be used to help improve health care practices?

Top 10 Posts for 2009: On Social Marketing and Social Change

Social Marketing and Social Change

Ready to start, expand or re-energize your social change efforts in 2010? Demographics of Social Network Users. Planning a Social Marketing Program. An outline for social marketing plans proposed by a group of senior social marketers. Everything you should think about and plan for in a social marketing program. Making Change Happen: The Marketing Approach. Theories for Social Marketers. A Social Marketing Manifesto.

Social Media for Charity? Or for Social Change?

Fundraising Breakthroughs

Just posted a comment in response to Beth Kanter's provocative post on whether social media fundraising for good should actually be characterized as social media fundraising for charity , which I've edited and amended below: So, the charity vs. social change is not a new debate. The tools have changed, and that's what opens up possibilities for doing more, better of each.

Digital Divide and Social Change

A. Fine Blog

Tags: Social Media Andrew Sears Pew Internet and American Life Project TechMission

Catching Up on Social Marketing and Social Change

Social Marketing and Social Change

Check out the current issue of Health Affairs that includes an article T ake Two Aspirin And Tweet Me In The Morning: How Twitter, Facebook, And Other Social Media Are Reshaping Health Care. Tuesday the American Public Health Association hosted a day-long expert round table on social media and risk communication in times of crisis. Best Universities has posted a list of the 100 Best Blogs for Those Who Want to Change the World. Been Busy!

Top 10 Bloggers on Social Media for Social Change

Marketing for Nonprofits

Check out these A List bloggers who help nonprofits to use the social web for social change. You won't be disappointed. Jocelyn.

You Want Start Up Funding for Social Change?

Fundraising Breakthroughs

Go here. But your project idea had better be good. These folks have been around and they mean business. For those of us who want to support innovation like this , we can directly support one of the Echoing Green fellows in what looks like an innovative funding program with American Express. But yikes! I'm in a rush, running out of town today and jammed with work and more until their deadline of Sept. My problem? I'd like to pitch in, but.

Sept 40

Who Pooped in Your Cereal?

SocialButterfly

This image is taken from Franke James’ book “ The Real Poop on Social Change. &# In it, James delivers an important message regarding awareness vs. behavior. Tags: Changeblogging: NP, activism, social change + Interesting Articles SocialButterfly action awareness behavior dog poop energy individual action inspiration inspire move social change The Real Poop on Social Change Sometimes, you have bad days.

Social Change & Other Dates and Holidays

Fundraising Breakthroughs

3 Mindfulness Day Feb. 9 Lunar New Year, rooster Feb. 19, 1942 Internment March 1, 1961 Peace Corps est. Mar. 4 World Day of Prayer Mar. 15 The Ides of March Mar. 19 Swallows return Mar. 31, 1927 Cesar Chavez born Apr. 11, 1968 Civil Rights Act Apr. 18 Holocaust Remembrance Apr.

Sept 40

Grants for Nonprofits or Artists Promoting Social Change, Resisting Oppression, and Empowering Marginalized Communities

Seeking Grant Money Today

Deadline: October 25, 2010 Left Tilt Fund Invites Applications for Social Change Work The San Francisco-based Left Tilt Fund is a philanthropic foundation whose mission is to promote social change, resist oppression, and empower marginalized communities. The fund supports 501(c)(3) nonprofits and individual artists with fiscal sponsors, whose work addresses the root causes of economic, political, and social injustice. From The Foundation Center. [If

Fellowships for Social Entrepreneurs To Turn Innovations Into Sustainable Social Change

Seeking Grant Money Today

Deadline: December 2, 2009 Echoing Green Opens Application Period for Social Entrepreneur Fellowships Each year, Echoing Green awards twelve to fifteen two-year fellowships to social entrepreneurs. Fellows receive seed funding and technical support to turn their innovative ideas into sustainable social change organizations. Tags: RFP social enterprises grants fellowships the foundation center From The Foundation Center.

Green 52