Scarcity and Social Change

Social Marketing and Social Change

What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. Scarcity is more than an economic idea of there being limited resources to meet everyone’s every need.

Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

How does your world view influence your work to change the world for the better? How do we go about changing the world for the better if we can’t talk about either? How does Spirituality + Social Change Add Up? How does the spirituality fit into social change?

Trending Sources

Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

How does your world view influence your work to change the world for the better? How do we go about changing the world for the better if we can’t talk about either? How does Spirituality + Social Change Add Up? How does the spirituality fit into social change?

The Introduction to Social Marketing and Social Change

Social Marketing and Social Change

Social marketers use marketing to serve the purpose motive. Much research has focused on questions about applying marketing to social issues. Previous social marketing textbooks have devoted little, if any, space to describing the research base of the discipline.

Defining Social Change

A. Fine Blog

When does radical, disruptive change become blase? At the same time I was also noticing what I think is the loose usage of the term “social change.&# Sign a petition for social change. Buy this yogurt for social change.

Read the Book: On Social Marketing and Social Change

Social Marketing and Social Change

Five years of the most popular posts on social marketing and social change are now available for personal and classroom use in the easy to use print version. Without listing them all, beginning with “Making Change Happen” comes a collection of ideas about social marketing.

ISO Photos of Social Marketing and Social Change

Social Marketing and Social Change

The reason the blog posts have been slow in coming is that I have been focusing my time and words on a textbook for social marketing - nothing like you have seen before, trust me. SO here's the offer: Submit one or more images, high resolution please, to me before 9 August 2012 and your picture will be considered for publication in Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment (Jossey-Bass, publication in early 2013).

Why Use Marketing in Social Change Programs?

Social Marketing and Social Change

My discussion on social marketing and social change with Don Akchin, a principal of Nonprofit Marketing 360 , was published this week on the MKCREATIVE blog ( #INTERVIEW: Craig Lefebvre, Designer of Public Health & Social Change Programs, Discusses Social Marketing - you will have to scroll down the page to find it). MKC: You seem to be making a good case for thinking about problems from a marketing perspective, even if you’re not a social marketer.

How Do You Engage People in Social Change?

Marketing for Nonprofits

Web of Change 2011 from Knight Foundation on Vimeo. Check out this thought-provoking video from some super smart folks at Web of Change 2011 - a gathering of passionate organizers working at the intersection of technology and social change.

The Power of Stories in Social Change

A. Fine Blog

This month’s Social Good podcast is on the power of storytelling and it introduces a brand new format. Basically, most organizations are struggling keeping up with the world – everything is changing so quickly, information is zooming all around the web, opinions are shifting quickly (hello, Komen !) And, of course, given who I am and where the world is headed, the discussions will include social media.

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Social Media for Social Change – The Mobility Edition

Selfish Giving

Thanks to everyone who came out to the Social Media Breakfast – Boston today. It was great seeing everyone and talking about the intersection of social change with social media and mobile devices. The words change, the strategy is the same.

Defining Sustainable Social Change

SocialButterfly

It seems to have an aura around it as we all work to define exactly: What is sustainable social change? The environment folks read it one way, nonprofiteers another and you have a whole other group transforming it into social innovation, social capitalism and/or social entrepreneurship.

Facing Social Change at the Dinner Table

SocialButterfly

By Scott Rampy: The word “social change&# for me is intimidating. It implies that there has to be an attempt to resolve a social injustice, shortcoming or reversal of public opinion.

Infographic: Inside the mind of a KICKASS community manager!

Wild Woman Fundraising

So next time someone thinks you’re supposed to cheerlead, sit down and shut up and take one for the team as a social media manager or community manager, show them this infographic instead. Are you tweeting for your cause or company? Are you posting on facebook for your cause?

Love Social Change? Join us and #read4change.

SocialButterfly

The Big Idea: An Online Social Change Book Club. Here’s the list of books for us to consider for the first pow-wow, based on some recent recommendations I’ve received myself: The Social Atom by Mark Buchana (recommended by Susannah Fox ).

Social Change: Art or Science?

SocialButterfly

When explaining social media, I find myself, at times, explaining how it is half art and half science. On the social marketing list serv, Godin’s post inspired a discussion on how this debate applies to social marketing.

The Pollyanna Principles for Social Change

SocialButterfly

You could have a bigger list of e-newsletter subscribers, but still question if what you’re doing is achieving the change you want. You can change the life of one person and wonder how you can change the life of another. This is why I turned to social marketing.

Four Phases of Online Social Change

SocialButterfly

You may agree or disagree with me on this, so I encourage your thoughts as I’m transcribing some of my own observations into the online social change field. Contests and Competitions for Change.

What’s In A Campaign? That Which We Call Change

SocialButterfly

As the science behind social change evolves, how we approach our work must too. May we approach the week with the idea that we want sustainable movements of change focused on outcomes, impact and building relationships that strengthen communities.

What’s In A Campaign? That Which We Call Change

SocialButterfly

As the science behind social change evolves, how we approach our work must too. May we approach the week with the idea that we want sustainable movements of change focused on outcomes, impact and building relationships that strengthen communities.

Challenge: Can You Name Two Blogs That Get You To Think?

SocialButterfly

Like when learning how to cook or change a flat tire. But when it comes to learning about social change, I learn best from those that challenge me to think. The blog covers the topic on “how social capital is transforming business, culture and social change.&#

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Designing for Community Change

SocialButterfly

At the beginning of the month, Craig Lefebvre challenged us to 10 “ What Ifs &# for social marketing in the coming year. At the heart of Craig’s what ifs is a change in perspective in terms of approach. Bertie County, North Carolina: Teaching Design for Change.

Nuggets of Social Change–Round 2

SocialButterfly

Social marketeers: Are you looking to connect with colleagues? Try one of these three upcoming social marketing conferences summed up nicely by Craig Lefebvre. A Social Shoutout. Will writes on all things social entrepreneurship, non-profits and general do-goodery.

If Crowdsourcing Fails, How Does Democracy Prevail?

SocialButterfly

And again, when Change.org held its crowdsourcing contest “Ideas for Change,&# the legalization of marijuana also floated to the number one spot. There’s been plenty of debate on the true value in crowdsourcing.

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Some Golden Nuggets of Social Change

SocialButterfly

Thus, this post is filled with some true golden nuggets of social change. Find new friends in this list of the top 100 Social Entreprenuership Tweeple to follow, put together by @ socialedge , a program of the Skoll Foundation.

Shifting from Campaign to Cause

SocialButterfly

Instead of being satisfied with awareness measures of reach and impressions, let’s aim for game changing results and talk about how our efforts result in: connections created. behavior changed. The Social Media Shift: From Campaign to Cause from Alex Bornkessel.

You may have noticed…

Wild Woman Fundraising

The Occupy movement will change and mutate, but it will not go away. that my blog posts have gotten a little more. political in the last year. Why is this, do you think? I could tell you, but instead, I’ll let Chris Hedges tell you. Because you might recognize yourself in his words.

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Defining SocialButterfly–Social Change, Social Marketing and Social Media

SocialButterfly

As we go forward, you’ll see me working to align my work, content and chatter around this working vision: Make SocialButterfly a resource for information and dialogue on social change, social marketing and social media.

Looking for a Job in Social Change? Look No Further

SocialButterfly

Change.org made a major announcement Thursday in response to Obama’s call for public service: Jobs for Change. The goal: Spark a nationwide movement toward careers in the common good – including nonprofit, government, and social enterprise jobs.

Margaret Mead Predicts Social Science

SocialButterfly

“Never doubt that a small group of thoughtful, committed citizens can change the world.” Once you reach 10% of the population–is that the tipping point for spreading ideas through social networks and alter behaviors on a larger scale?

Activating The Global Health Trifecta

SocialButterfly

86% of adults ages 18-29 use social networking. Community-funded journalism and citizen journalists are changing how the news is reported. Image: PSI. Is foreign aid important to Americans? According to a recent poll , most Americans believe U.S.

Activating The Global Health Trifecta

SocialButterfly

86% of adults ages 18-29 use social networking. Community-funded journalism and citizen journalists are changing how the news is reported. Image: PSI. Is foreign aid important to Americans? According to a recent poll , most Americans believe U.S.

#INTERVIEW: Craig Lefebvre, Ph.D., Designer of Public Health & Social Change Programs, Discusses Social Marketing

Non Profit Marketing 360

is an internationally known designer of public health and social change programs. His blog, On Social Marketing and Social Change ,” has been ongoing since 2005. NPM360: You commented recently that it was a great time to be a social marketer.

#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change

Non Profit Marketing 360

Allison Fine researches and writes about the intersection of social media and social change. She hosts a monthly podcast for The Chronicle of Philanthropy called “ Social Good. ” Money can be raised through social media. Social media is a part of it.

Hope is Rising

SocialButterfly

As many of you know, my grandma, my mom and I travelled to Guatemala last June to be fellow soliders in the fight for transformational change in what some think is a hopeless situation. But the change is real too-- Mother Tita as many often call her has built not just one, but two schools(!)

Mobile Tech for Social Change and Micro-volunteering

GenerationYGive

Today, I attended "Mobile Tech for Social Change DC", sponsored by Mobile Active and Google. It was a great day full of learning, sharing, and musing with professionals from all walks of life--community organizers, vendors, academics, nonprofit and government professionals, you name it.

Chefs vs. Cooks

SocialButterfly

In a recent post announcing his new book, Craig Lefebvre shared the following insight for students of social marketing: “There are many books to choose from to learn about social marketing. image courtesy of gavinbell. Which one are you?

The Demise of Clicktivism and the Reboot of Activism

Wild Woman Fundraising

Social change is initially unpopular and insurrection always starts with disobedience. Real world action is the only way to achieve social revolution. What is Activism? Activism is scary. Moments before victory, every revolutionary has felt the gut-pang of anxiety.

iParticipate and Social Change

A. Fine Blog

Tags: Social Media EIF Greg Baldwin IParticipate VolunteerMatch

Lessons from Mobile Tech For Social Change on using Mobile for Fundraising

GenerationYGive

As promised, below is a summary of some key takeaways and lessons from Mobile Tech for Social Change. There were loads of other great ideas and examples--the guys at Mobile Commons are doing some neat stuff with encouraging social action viral through texting and connecting texting with actual phone calls.

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