How Can You Use SMS/Text Messages to Get Donations?

Wild Woman Fundraising

Here is a good article on how to use SMS not just for fundraising, but for activism, raising awareness, and increasing volunteerism. It also has recommendations for how to DIY your own SMS campaign, what sorts of software you’ll need, and more. $37 Million given in January 2010.

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Tevolution Brews Cause Marketing Success with SMS

Selfish Giving

But their model is also a great example of cause marketing that uses text messaging – SMS – to direct donations and engage consumers. Those of you who read my post on SMS last week know that I have a renewed interest in SMS because of its ease of use and widespread adoption.

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Top SMS Campaigns

The Agitator

Lots of your donors, probably most of them, are avid smartphone users by now, and recipients of all sorts of text messaging (SMS) campaigns. Here’s their recent list of ‘Top 10′ SMS campaigns so far this year, with brief discussions of each. A good source of info on how commercial marketers are using the channel is Mobile Marketer. Ace Hardware. Aveeno. Coca-Cola. General Mills — this was one of two cause marketing campaigns to make the list.

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Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

The term originally referred to messages sent using the Short Message Service (SMS). Used by advertisers and marketers to SMS message mobile phone users about promotions, payment due dates, etc.

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Is there any real future for QR Codes in fundraising?

Giving in a Digital World

But, for now, I see no evidence of any successful fundraising application of the technology at all – while the use of good old SMS response on advertising has seen such a resurgence in the UK that it has led to restrictions on the number of charity ads being allowed on London trains.

Your youth segment is not “really” chatting on Facebook anymore

Public Sector Marketing 2.0

First it was SMS, then BBM or iPhone chat. They were and still are SMS’ing like mad well before the smart phone wave came in. Insight Rant bbm conversations Facebook mms Mobile privacy smsLet me explain what I mean. Here’s a brief history of Facebook from my own personal experience. I joined Facebook sometime in mid 2006. It was only open to colleges and universities, quickly followed by cities.

Is the Humble Text Message a Cause Marketing Star?

Selfish Giving

I’m reevaluating my thinking on text messages (SMS) for cause marketing. Previously, SMS only meant text-to-give for me. I know a lot of people who know nothing about iPhone apps, QR codes and location-based services, but know how to use SMS. The same is true of SMS.

When was the last time you actually tried to give yourself a donation?

Giving in a Digital World

Online fundraising SMS Web design Be Your Donor Day Bryan Miller nptech

Show your boss these social media statistics

Wild Woman Fundraising

Whether it’s SecondLife, SMS fundraising, Facebook, e-newsletters, or Twitter, if this is where people are, this is where you can fundraise. social media facebook fundraising online online fundraising second life SMS statistics text messages I found this on Howard Lake’s UK fundraising website , and it makes me happy to see so many people online and connecting. This is certainly a case for your cause to be using social media.

Donors & Texting: Should Nonprofits Return the Love?

Selfish Giving

Cause Practices cause marketing mgive foundation sms text giving text messaging This is a guest post from Jenifer Snyder , Executive Director of the mGive Foundation.

Foursquare, Cause Marketing Find Home with Housing Charity

Selfish Giving

What about SMS? Those who read me regularly know that SMS is my new cause marketing darling so bear with me. Use SMS for reach–because it’s the ring that everyone answers–and then a QR code, landing page, application such as Foursquare for a richer media experience.

Riding the Digital Fundraising Hype Cycle

Giving in a Digital World

However, here’s a rough generic Digital Fundraising Hype Cycle I’ve drawn-up listing some of the key opportunities with us today and coming-up over the horizon to help get your thinking started… Online fundraising Second Life Smartphone Fundraising SMS Social networking Web 2.0

Did you choose Red Cross, Yele, or Doctors Without Borders?

Wild Woman Fundraising

corruption social media deserving doctors without borders donations due diligence financial fundraising Haiti how to choose medcins sans frontieres mGive mismanagement mobile giving foundation nonprofits red cross sms fundraising text message Yele So which charity/platform did you choose when you gave to Haiti?

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Great online advocacy and membership campaign by Amnesty in Norway

Giving in a Digital World

Online Campaigning SMS Amnesty International Bryan Miller Online advocacy uspesifisert.noI’ve been meaning to mention this great campaign ever since I heard about it when I was over in Oslo for the Norwegian Direct Marketing Association’s @Norge Conference in November, but lots of fun client work and then the Christmas break has kind of got in the way of my blogging.

Text Messaging is for [Almost] Everyone

Social Marketing and Social Change

It is not that phone calls have decreased; they have remained pretty consistent over the past two years; SMS use has increased over 351% in the past year. The score now stands (per month): calls - 204; SMS - 357. About 16% of all wireless subscribers have seen SMS ads. Tags: Mobile Thoughts Advertising Marketing Mobile SMS Text Messaging Mobile phone users in the US now send or receive more text messages a month than they make or take calls.

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Project M: Mobile-based HIV and TB Interventions

Social Marketing and Social Change

Tags: m-Change Healthcare HIV/AIDS Mobile SMS Tuberculosis

nonprofit makes it easy to donate, offset carbon emissions anywhere, any time via text messaging

Studio 501c

The program regenerates rainforest, which not only helps remove CO2 from the atmosphere, but also provides habitat for endangered species.Users can create accounts that keep track of their sms donations." Says the World Land Trust, on a page about the offsets , "We want to make it as easy to offset unavoidable emissions as we can, which is why we have created an sms service to provide offsets by using a mobile phone.

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Getting excited about smartphone mobile fundraising

Giving in a Digital World

Tags: Fundraising Mobile Online fundraising Bryan Miller Cellphone IFC Mobile phone smartphone fundraising SMS

Getting excited about smartphone mobile fundraising

Giving in a Digital World

Tags: Fundraising Mobile Online fundraising Bryan Miller Cellphone IFC Mobile phone smartphone fundraising SMS

6 themes you need to recognize about your major donors in the digital era

iMarketSmart

They want to involve themselves with and support your mission on more and more digital channels, including your website (desktop, mobile and tablet), email, text (SMS), social media). Major and planned gift donors want to engage on multiple channels. Tweet this!

Mobile Phone Fundraising Redux

Cause Related Marketing

mGive, which helps nonprofits raise money using SMS (mobile phone texting) has announced that in 2008 nonprofits using its service generated some $500,000. I’m still in the holidaze, so today is another quick post. Sound underwhelming? Well bear in mind four things: While mGive had a soft rollout in February 2008 with a Super Bowl campaign for the United Way, the service wasn’t publicly.

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Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

I’d like to point out that SMS is still by far the dominant worldwide form of mobile messaging as most of the world’s mobile phone market is composed of non-smartphones. My point is that there is starting to be a noticeable movement away from SMS.

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Dear WhatsApp

Public Sector Marketing 2.0

“What’s App is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. We use it more than email, more than SMS, more than voice calls and more than any public social media platform when it comes to quick private communication.

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Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

The rest are split between either “feature” phones or basic “dumb” phones (albeit with SMS capability).

Allstar Blog: The Internet Marketing Driver

GenerationYGive

Ever wonder what SMS short code is? On Friday, I stumbled on Glenn Gabe's blog: The Internet Marketing Driver. Even with my notoriously fickle attention span I spent at least 3o minutes on Glenn's blog, totally immersed in his posts. I don't know Glenn, so this is not one of those you scratch my back and I'll scratch yours blogosphere endorsements, but I would strongly recommend that anyone interested in social marketing read Glenn's blog religiously.

Malcolm Gladwell misses the point

Public Sector Marketing 2.0

I donated 5$ to Haiti via SMS, which I saw my network doing through Twitter. My individual effort was negligible, but within the first 36 hours of the earthquake, nearly $10 million was raised through various micro donation SMS efforts. I’ve finally had a chance to read the recent Malcolm Gladwell article in The New Yorker , entitled “Small Change – Why the revolution will not be tweeted&#.

What’s Exciting about 2012: A Sneak Peek

Kivi's Nonprofit Communications Blog

Participants expressed excitement about “moving into mobile, SMS, and integrating it with social media” and with “launching an online social community that ties into our database,” for example.

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Just Text Me!

Marketing for Nonprofits

Should you invest in SMS/text, the Mobile Web or both? Nonprofits are shifting away from SMS/text and are moving toward the Mobile Web. What's the difference between SMS/text and the Mobile Web? Ron: SMS is true to its label. SMS is everywhere!

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Twitter Vote Report Goes to India

A. Fine Blog

Here is the skinny on Vote Report India from Jon Pincus: Vote Report India will partner with citizens’ networks, human rights organizations, and journalists to contribute direct SMS, email and web reports on violations of [.]. The month long elections in India begin on April 16th, and Twitter Vote Report will be there for the ride!

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Using mobile phone marketing to build an email list

DonorDigital

San Francisco AIDS Foundation promoted a contest in which they raffled an iPad in exchange for joining the email list via SMS. AIDS Walk San Francisco benefitting our client the San Francisco AIDS Foundation just took place this past weekend.

The shift to BYOD

Public Sector Marketing 2.0

blocking social media sites, not allowing SMS, etc…).

No Kid Hungry connects kids to meals this Summer

DonorDigital

To help increase this number, No Kid Hungry created a SMS program where people can text FOOD to 877-877 to find summer meals sites near them. 21 million American kids are served meals at school during the regular school year—but when school?s

What It Means to Do Multi-Channel Right

Kivi's Nonprofit Communications Blog

Multiple if not all channels (direct mail, phone, TV, email, social media, SMS, etc.) Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. The boost in lifetime value occurred whether or not the donor actually elected to give online (guess what, direct mail donors read email!).

Latest mobile phone statistics from Africa and what this means…

Public Sector Marketing 2.0

SMS is being used in innovative ways such as pricing information for agricultural products, mobile banking (in more developed regions), and human rights abuse notifications.

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No Kid Hungry wins Blackbaud 2014 Impact Award for its #SaveSummer campaign

DonorDigital

To help increase this number, No Kid Hungry created a SMS program where people can text FOOD to 877-877 to find summer meals sites near them.

No Kid Hungry wins Blackbaud 2014 Impact Award for its #SaveSummer campaign

DonorDigital

To help increase this number, No Kid Hungry created a SMS program where people can text FOOD to 877-877 to find summer meals sites near them.

NSPCC offers virtual flowers by email or mobile for Mother’s Day

Giving in a Digital World

On Sunday it was Mother’s Day here in the UK.

NSPCC offers virtual flowers by email or mobile for Mother’s Day

Giving in a Digital World

On Sunday it was Mother’s Day here in the UK.

Mobile Health 2011 Conference

Social Marketing and Social Change

in using SMS to improve health? I am getting ready for the Mobile Health 2011 conference at Stanford University this week. This preparation got me to thinking about how far we have come in the past 100 years: "When the expectations of wireless experts are realized everyone will have his own pocket telephone and may be called wherever he happens to be…When that invention is perfected, we shall have a new series of daily miracles." [ 100 Years of Mobile Phones ].

Millennials and Mobile Marketing at #MDS11

Kivi's Nonprofit Communications Blog

SMS/Text: Every device now can send a text, so this is really available to everyone. Today I’m live blogging parts of the 2011 Millennial Donor Summit , a virtual conference. So you’ll see a few posts from me today. This session is called When Mobile Delivers Millennial Donors with Tonia Zampieri ( Iheartcharity on Twitter). Smart phone sales have surpassed PC sales — two years before it was projected to happen.

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