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Tevolution Brews Cause Marketing Success with SMS

Selfish Giving

But their model is also a great example of cause marketing that uses text messaging – SMS – to direct donations and engage consumers.

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How Can You Use SMS/Text Messages to Get Donations?

Wild Woman Fundraising

Here is a good article on how to use SMS not just for fundraising, but for activism, raising awareness, and increasing volunteerism. Incredible.

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Top SMS Campaigns

The Agitator

Lots of your donors, probably most of them, are avid smartphone users by now, and recipients of all sorts of text messaging (SMS) campaigns. Here’s their recent list of ‘Top 10′ SMS campaigns so far this year, with brief discussions of each. Ace Hardware. Aveeno. Coca-Cola. JCPenney. Macy’s. Reese’s.

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Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

The term originally referred to messages sent using the Short Message Service (SMS). The main reasons are quite obvious: 26.3% In Summary.

Is there any real future for QR Codes in fundraising?

Giving in a Digital World

Mobile Online Fundraising Smartphone Fundraising SMS Bryan Miller Microsoft Tag qr codes SMS Fundraising Sounds great!

Is the Humble Text Message a Cause Marketing Star?

Selfish Giving

I’m reevaluating my thinking on text messages (SMS) for cause marketing. Previously, SMS only meant text-to-give for me.

When was the last time you actually tried to give yourself a donation?

Giving in a Digital World

Online fundraising SMS Web design Be Your Donor Day Bryan Miller nptechGo on. Or will it?).

#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

Non Profit Marketing 360

And with those technological changes come changes of habit and expectation. Click to enlarge questions. Related articles.

Mobile Phone Fundraising Redux

Cause Related Marketing

mGive, which helps nonprofits raise money using SMS (mobile phone texting) has announced that in 2008 nonprofits using its service generated some $500,000. I’m still in the holidaze, so today is another quick post. Sound underwhelming?

6 themes you need to recognize about your major donors in the digital era

iMarketSmart

Major and planned gift donors want to engage on multiple channels. Tweet this! Are you with them? Major and planned gift donors want convenience.

Riding the Digital Fundraising Hype Cycle

Giving in a Digital World

Earlier this month technology research company Gartner released their latest Hype Cycle for Emerging Technologies report.

Dear WhatsApp

Public Sector Marketing 2.0

“What’s App is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS.

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Great online advocacy and membership campaign by Amnesty in Norway

Giving in a Digital World

Online Campaigning SMS Amnesty International Bryan Miller Online advocacy uspesifisert.noSpecial Norwegian hat tip to @BeateSorum from the Norwegian Cancer Society for telling me all about it).

Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

The rest are split between either “feature” phones or basic “dumb” phones (albeit with SMS capability). Seychelles.

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

My point is that there is starting to be a noticeable movement away from SMS. Death of Movie Rentals. TMN, HBO, etc…). I rest my case.

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#Philanthropy: Could Text Messages Circumvent Apple’s Restrictions On Charity Apps?

Non Profit Marketing 360

Hopefully the use of reverse-billing SMS will prove a valuable too to reach out to potential donors. Apple Inc. Even those with an iPhone.

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#TECH: Why & How To Send One Text Message To Your Nonprofit’s Constituents

Non Profit Marketing 360

GroupMe is a free app for iPhone, Android, Blackberry, Windows 7 Phones, and even those remaining SMS phones that are so 2008. percent annually.

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The shift to BYOD

Public Sector Marketing 2.0

blocking social media sites, not allowing SMS, etc…). It’s been happening for years however around 2012 there came a turning point.

Show your boss these social media statistics

Wild Woman Fundraising

Whether it’s SecondLife, SMS fundraising, Facebook, e-newsletters, or Twitter, if this is where people are, this is where you can fundraise. social media facebook fundraising online online fundraising second life SMS statistics text messages This is certainly a case for your cause to be using social media. What were your results?

Trends in Cause Marketing: Second Half of Interview with Laura Marriott

Cause Related Marketing

If 2-D barcodes represent a kind of bridge between the digital and world of print, what does that bridge actually look like?

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

More and more people are upgrading from feature phones to smartphones, thus accelerating the move from traditional calling and SMS (which are paid services) to social messaging (which are generally freemium or subscription-based), to become the dominant way of staying in touch on the phone. . Overview. Key Definitions & Examples. Qzone.

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Millennials and Mobile Marketing at #MDS11

Kivi's Nonprofit Communications Blog

SMS/Text: Every device now can send a text, so this is really available to everyone. Today I’m live blogging parts of the 2011 Millennial Donor Summit , a virtual conference. So you’ll see a few posts from me today. This session is called When Mobile Delivers Millennial Donors with Tonia Zampieri ( Iheartcharity on Twitter).

Did you choose Red Cross, Yele, or Doctors Without Borders?

Wild Woman Fundraising

corruption social media deserving doctors without borders donations due diligence financial fundraising Haiti how to choose medcins sans frontieres mGive mismanagement mobile giving foundation nonprofits red cross sms fundraising text message Yele So which charity/platform did you choose when you gave to Haiti? Perhaps not. Think about it!

What It Means to Do Multi-Channel Right

Kivi's Nonprofit Communications Blog

Multiple if not all channels (direct mail, phone, TV, email, social media, SMS, etc.) The boost in lifetime value occurred whether or not the donor actually elected to give online (guess what, direct mail donors read email!). But integrated marketing is really more than just wrapping email around a direct mail letter. Constituent Centricity.

Just Text Me!

Marketing for Nonprofits

Should you invest in SMS/text, the Mobile Web or both? Nonprofits are shifting away from SMS/text and are moving toward the Mobile Web.

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Malcolm Gladwell misses the point

Public Sector Marketing 2.0

I donated 5$ to Haiti via SMS, which I saw my network doing through Twitter. My individual effort was negligible, but within the first 36 hours of the earthquake, nearly $10 million was raised through various micro donation SMS efforts. I’m hoping a similar “long-tail&# discussion will evolve out of his latest piece.

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What’s Exciting about 2012: A Sneak Peek

Kivi's Nonprofit Communications Blog

We’ve opened up our second annual survey on nonprofit communications trends ( please take it now! ) Until now!” Will you add your voice?

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Getting started on Twitter

Fundraising Coach

I don’t like tweeting with SMS texts but many do.). In my college class on internet marketing, students are required to use Twitter.

Text Messaging is for [Almost] Everyone

Social Marketing and Social Change

It is not that phone calls have decreased; they have remained pretty consistent over the past two years; SMS use has increased over 351% in the past year. The score now stands (per month): calls - 204; SMS - 357. About 16% of all wireless subscribers have seen SMS ads. So much for a mobile divide.

Social lipstick on a network pig: 4 ways your online efforts can go awry

Nonprofit Marketing Blog

If you want to engage with young adults, the odds are good that you’ll want a strategy that uses Facebook or SMS. Buy a ticket to Morocco.

Project M: Mobile-based HIV and TB Interventions

Social Marketing and Social Change

Tags: m-Change Healthcare HIV/AIDS Mobile SMS Tuberculosis

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nonprofit makes it easy to donate, offset carbon emissions anywhere, any time via text messaging

Studio 501c

The program regenerates rainforest, which not only helps remove CO2 from the atmosphere, but also provides habitat for endangered species.Users can create accounts that keep track of their sms donations." The cost to the consumer, on top of regular texting charges, is 1.5 GBP or $2.84 dollars.

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Are you fundraising for Africa? Read this!

Wild Woman Fundraising

If you have a budget, considering using SMS for targeted messages. Her blog has been featured on Lonely Planet since 2009. Ugandan kids. Tricks?

The 10 Best mHealth Papers of 2012

Social Marketing and Social Change

See Integrating cellphones and mobile technologies into public health practice -pdf ). The two papers that follow describe intervention trials.

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Mobile Health 2011 Conference

Social Marketing and Social Change

in using SMS to improve health? I am getting ready for the Mobile Health 2011 conference at Stanford University this week. And how far we have journeyed since the first Mobile Persuasion Conference in 2007 when the health space was just one of several tracks at the meeting [ links to all of the past events ]. in changing behavior?

Latest mobile phone statistics from Africa and what this means…

Public Sector Marketing 2.0

800 million people going to bed hungry every day). However, consider these stats: The total African mobile subscriber base is roughly 280.7 revolution.

What's Your Portable Potential?

Marketing for Nonprofits

My advice: Focus on mobilizing your website content first vs. creating an app or engaging in SMS/text. Did you know that "in the U.S. Cheers!

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Another take on mobile giving

Fundraising Coach

By using this app instead of your phone’s native SMS service, you see an ad when you text and the person you text sees an ad. Each month.

Using mobile phone marketing to build an email list

DonorDigital

San Francisco AIDS Foundation promoted a contest in which they raffled an iPad in exchange for joining the email list via SMS.

No Kid Hungry connects kids to meals this Summer

DonorDigital

To help increase this number, No Kid Hungry created a SMS program where people can text FOOD to 877-877 to find summer meals sites near them.