Tevolution Brews Cause Marketing Success with SMS

Selfish Giving

But their model is also a great example of cause marketing that uses text messaging – SMS – to direct donations and engage consumers. Those of you who read my post on SMS last week know that I have a renewed interest in SMS because of its ease of use and widespread adoption.

How Can You Use SMS/Text Messages to Get Donations?

Wild Woman Fundraising

Here is a good article on how to use SMS not just for fundraising, but for activism, raising awareness, and increasing volunteerism. It also has recommendations for how to DIY your own SMS campaign, what sorts of software you’ll need, and more. $37 Million given in January 2010.

Trending Sources

Top SMS Campaigns

The Agitator

Lots of your donors, probably most of them, are avid smartphone users by now, and recipients of all sorts of text messaging (SMS) campaigns. Here’s their recent list of ‘Top 10′ SMS campaigns so far this year, with brief discussions of each. A good source of info on how commercial marketers are using the channel is Mobile Marketer. Ace Hardware. Aveeno. Coca-Cola. General Mills — this was one of two cause marketing campaigns to make the list.

Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

The term originally referred to messages sent using the Short Message Service (SMS). Used by advertisers and marketers to SMS message mobile phone users about promotions, payment due dates, etc.

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Is there any real future for QR Codes in fundraising?

Giving in a Digital World

But, for now, I see no evidence of any successful fundraising application of the technology at all – while the use of good old SMS response on advertising has seen such a resurgence in the UK that it has led to restrictions on the number of charity ads being allowed on London trains.

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Is the Humble Text Message a Cause Marketing Star?

Selfish Giving

I’m reevaluating my thinking on text messages (SMS) for cause marketing. Previously, SMS only meant text-to-give for me. I know a lot of people who know nothing about iPhone apps, QR codes and location-based services, but know how to use SMS. The same is true of SMS.

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When was the last time you actually tried to give yourself a donation?

Giving in a Digital World

Online fundraising SMS Web design Be Your Donor Day Bryan Miller nptech

#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

Non Profit Marketing 360

With the rise of the smartphone and its ability to be the computer for millions of people around the world, mobile technology is becoming more powerful and less expensive every few months. And with those technological changes come changes of habit and expectation.

Mobile Phone Fundraising Redux

Cause Related Marketing

mGive, which helps nonprofits raise money using SMS (mobile phone texting) has announced that in 2008 nonprofits using its service generated some $500,000. I’m still in the holidaze, so today is another quick post. Sound underwhelming? Well bear in mind four things: While mGive had a soft rollout in February 2008 with a Super Bowl campaign for the United Way, the service wasn’t publicly.

Riding the Digital Fundraising Hype Cycle

Giving in a Digital World

However, here’s a rough generic Digital Fundraising Hype Cycle I’ve drawn-up listing some of the key opportunities with us today and coming-up over the horizon to help get your thinking started… Online fundraising Second Life Smartphone Fundraising SMS Social networking Web 2.0

6 themes you need to recognize about your major donors in the digital era


They want to involve themselves with and support your mission on more and more digital channels, including your website (desktop, mobile and tablet), email, text (SMS), social media). Major and planned gift donors want to engage on multiple channels. Tweet this!

Dear WhatsApp

Public Sector Marketing 2.0

“What’s App is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. We use it more than email, more than SMS, more than voice calls and more than any public social media platform when it comes to quick private communication.

Great online advocacy and membership campaign by Amnesty in Norway

Giving in a Digital World

Online Campaigning SMS Amnesty International Bryan Miller Online advocacy uspesifisert.noI’ve been meaning to mention this great campaign ever since I heard about it when I was over in Oslo for the Norwegian Direct Marketing Association’s @Norge Conference in November, but lots of fun client work and then the Christmas break has kind of got in the way of my blogging.

Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

The rest are split between either “feature” phones or basic “dumb” phones (albeit with SMS capability).

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

I’d like to point out that SMS is still by far the dominant worldwide form of mobile messaging as most of the world’s mobile phone market is composed of non-smartphones. My point is that there is starting to be a noticeable movement away from SMS.

#Philanthropy: Could Text Messages Circumvent Apple’s Restrictions On Charity Apps?

Non Profit Marketing 360

In Britain (for now), the development of ‘Reverse-Billing SMS’ (Simple Messaging System – text messages) might be another, convenient and quick, way to use the iPhone to give to the charity of choice. Apple Inc.

#TECH: Why & How To Send One Text Message To Your Nonprofit’s Constituents

Non Profit Marketing 360

GroupMe is a free app for iPhone, Android, Blackberry, Windows 7 Phones, and even those remaining SMS phones that are so 2008. Ever more people want to communicate with their mobile devices, and they want to communicate on their mobile devices with text messaging.

The shift to BYOD

Public Sector Marketing 2.0

blocking social media sites, not allowing SMS, etc…).

Show your boss these social media statistics

Wild Woman Fundraising

Whether it’s SecondLife, SMS fundraising, Facebook, e-newsletters, or Twitter, if this is where people are, this is where you can fundraise. social media facebook fundraising online online fundraising second life SMS statistics text messages I found this on Howard Lake’s UK fundraising website , and it makes me happy to see so many people online and connecting. This is certainly a case for your cause to be using social media.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

More and more people are upgrading from feature phones to smartphones, thus accelerating the move from traditional calling and SMS (which are paid services) to social messaging (which are generally freemium or subscription-based), to become the dominant way of staying in touch on the phone. . I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape.

Media 51

Millennials and Mobile Marketing at #MDS11

Kivi's Nonprofit Communications Blog

SMS/Text: Every device now can send a text, so this is really available to everyone. Today I’m live blogging parts of the 2011 Millennial Donor Summit , a virtual conference. So you’ll see a few posts from me today. This session is called When Mobile Delivers Millennial Donors with Tonia Zampieri ( Iheartcharity on Twitter). Smart phone sales have surpassed PC sales — two years before it was projected to happen.

Trends in Cause Marketing: Second Half of Interview with Laura Marriott

Cause Related Marketing

If 2-D barcodes represent a kind of bridge between the digital and world of print, what does that bridge actually look like?

Did you choose Red Cross, Yele, or Doctors Without Borders?

Wild Woman Fundraising

corruption social media deserving doctors without borders donations due diligence financial fundraising Haiti how to choose medcins sans frontieres mGive mismanagement mobile giving foundation nonprofits red cross sms fundraising text message Yele So which charity/platform did you choose when you gave to Haiti?

What It Means to Do Multi-Channel Right

Kivi's Nonprofit Communications Blog

Multiple if not all channels (direct mail, phone, TV, email, social media, SMS, etc.) Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. The boost in lifetime value occurred whether or not the donor actually elected to give online (guess what, direct mail donors read email!).

Just Text Me!

Marketing for Nonprofits

Should you invest in SMS/text, the Mobile Web or both? Nonprofits are shifting away from SMS/text and are moving toward the Mobile Web. What's the difference between SMS/text and the Mobile Web? Ron: SMS is true to its label. SMS is everywhere!


Malcolm Gladwell misses the point

Public Sector Marketing 2.0

I donated 5$ to Haiti via SMS, which I saw my network doing through Twitter. My individual effort was negligible, but within the first 36 hours of the earthquake, nearly $10 million was raised through various micro donation SMS efforts. I’ve finally had a chance to read the recent Malcolm Gladwell article in The New Yorker , entitled “Small Change – Why the revolution will not be tweeted&#.

What’s Exciting about 2012: A Sneak Peek

Kivi's Nonprofit Communications Blog

Participants expressed excitement about “moving into mobile, SMS, and integrating it with social media” and with “launching an online social community that ties into our database,” for example.

Text Messaging is for [Almost] Everyone

Social Marketing and Social Change

It is not that phone calls have decreased; they have remained pretty consistent over the past two years; SMS use has increased over 351% in the past year. The score now stands (per month): calls - 204; SMS - 357. About 16% of all wireless subscribers have seen SMS ads. Tags: Mobile Thoughts Advertising Marketing Mobile SMS Text Messaging Mobile phone users in the US now send or receive more text messages a month than they make or take calls.


Project M: Mobile-based HIV and TB Interventions

Social Marketing and Social Change

Tags: m-Change Healthcare HIV/AIDS Mobile SMS Tuberculosis


nonprofit makes it easy to donate, offset carbon emissions anywhere, any time via text messaging

Studio 501c

The program regenerates rainforest, which not only helps remove CO2 from the atmosphere, but also provides habitat for endangered species.Users can create accounts that keep track of their sms donations." Says the World Land Trust, on a page about the offsets , "We want to make it as easy to offset unavoidable emissions as we can, which is why we have created an sms service to provide offsets by using a mobile phone.

Are you fundraising for Africa? Read this!

Wild Woman Fundraising

Virtually everyone in Uganda owns a mobile and we are actually quite advanced in terms of SMS use for marketing and financial transactions using mobile phones. If you have a budget, considering using SMS for targeted messages.

Mobile Health 2011 Conference

Social Marketing and Social Change

in using SMS to improve health? I am getting ready for the Mobile Health 2011 conference at Stanford University this week. This preparation got me to thinking about how far we have come in the past 100 years: "When the expectations of wireless experts are realized everyone will have his own pocket telephone and may be called wherever he happens to be…When that invention is perfected, we shall have a new series of daily miracles." [ 100 Years of Mobile Phones ].

The 10 Best mHealth Papers of 2012

Social Marketing and Social Change

Their meta-analysis of outcomes, duration of moderate to vigorous physical activity and/or pedometer steps, provide some preliminary support for mobile technology (SMS) interventions to increase physical activity behavior.

Best 27

Latest mobile phone statistics from Africa and what this means…

Public Sector Marketing 2.0

SMS is being used in innovative ways such as pricing information for agricultural products, mobile banking (in more developed regions), and human rights abuse notifications.

Getting started on Twitter

Fundraising Coach

I don’t like tweeting with SMS texts but many do.). In my college class on internet marketing, students are required to use Twitter. Their grade is dependent on it. I just wrote instructions on how to set up a Twitter account since most of them don’t have one.

What's Your Portable Potential?

Marketing for Nonprofits

My advice: Focus on mobilizing your website content first vs. creating an app or engaging in SMS/text. SMS/text doesn't work either unless you organize BIG events with BIG stars or do disaster fundraising. Did you know that "in the U.S.


Social lipstick on a network pig: 4 ways your online efforts can go awry

Nonprofit Marketing Blog

If you want to engage with young adults, the odds are good that you’ll want a strategy that uses Facebook or SMS. This post on social media for nonprofits is adapted from The Nimble Nonprofit: An Unconventional Guide to Sustaining and Growing Your Nonprofit by Jacob Smith and Trey Beck.

Using mobile phone marketing to build an email list


San Francisco AIDS Foundation promoted a contest in which they raffled an iPad in exchange for joining the email list via SMS. AIDS Walk San Francisco benefitting our client the San Francisco AIDS Foundation just took place this past weekend.

No Kid Hungry connects kids to meals this Summer


To help increase this number, No Kid Hungry created a SMS program where people can text FOOD to 877-877 to find summer meals sites near them. 21 million American kids are served meals at school during the regular school year—but when school?s

Getting excited about smartphone mobile fundraising

Giving in a Digital World

Tags: Fundraising Mobile Online fundraising Bryan Miller Cellphone IFC Mobile phone smartphone fundraising SMS