Tevolution Brews Cause Marketing Success with SMS

Selfish Giving

But their model is also a great example of cause marketing that uses text messaging – SMS – to direct donations and engage consumers. Those of you who read my post on SMS last week know that I have a renewed interest in SMS because of its ease of use and widespread adoption.

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How Can You Use SMS/Text Messages to Get Donations?

Wild Woman Fundraising

Here is a good article on how to use SMS not just for fundraising, but for activism, raising awareness, and increasing volunteerism. It also has recommendations for how to DIY your own SMS campaign, what sorts of software you’ll need, and more. $37 Million given in January 2010.

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Top SMS Campaigns

The Agitator

Lots of your donors, probably most of them, are avid smartphone users by now, and recipients of all sorts of text messaging (SMS) campaigns. Here’s their recent list of ‘Top 10′ SMS campaigns so far this year, with brief discussions of each. A good source of info on how commercial marketers are using the channel is Mobile Marketer. Ace Hardware. Aveeno. Coca-Cola. General Mills — this was one of two cause marketing campaigns to make the list.

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Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

The term originally referred to messages sent using the Short Message Service (SMS). Used by advertisers and marketers to SMS message mobile phone users about promotions, payment due dates, etc.

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#Philanthropy: Could Text Messages Circumvent Apple’s Restrictions On Charity Apps?

Non Profit Marketing 360

In Britain (for now), the development of ‘Reverse-Billing SMS’ (Simple Messaging System – text messages) might be another, convenient and quick, way to use the iPhone to give to the charity of choice. Apple Inc.

Is there any real future for QR Codes in fundraising?

Giving in a Digital World

But, for now, I see no evidence of any successful fundraising application of the technology at all – while the use of good old SMS response on advertising has seen such a resurgence in the UK that it has led to restrictions on the number of charity ads being allowed on London trains.

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Your youth segment is not “really” chatting on Facebook anymore

Public Sector Marketing 2.0

First it was SMS, then BBM or iPhone chat. They were and still are SMS’ing like mad well before the smart phone wave came in. Insight Rant bbm conversations Facebook mms Mobile privacy smsLet me explain what I mean. Here’s a brief history of Facebook from my own personal experience. I joined Facebook sometime in mid 2006. It was only open to colleges and universities, quickly followed by cities.

#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

Non Profit Marketing 360

With the rise of the smartphone and its ability to be the computer for millions of people around the world, mobile technology is becoming more powerful and less expensive every few months. And with those technological changes come changes of habit and expectation.

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Is the Humble Text Message a Cause Marketing Star?

Selfish Giving

I’m reevaluating my thinking on text messages (SMS) for cause marketing. Previously, SMS only meant text-to-give for me. I know a lot of people who know nothing about iPhone apps, QR codes and location-based services, but know how to use SMS. The same is true of SMS.

When was the last time you actually tried to give yourself a donation?

Giving in a Digital World

Online fundraising SMS Web design Be Your Donor Day Bryan Miller nptech

Donors & Texting: Should Nonprofits Return the Love?

Selfish Giving

Cause Practices cause marketing mgive foundation sms text giving text messaging This is a guest post from Jenifer Snyder , Executive Director of the mGive Foundation.

Foursquare, Cause Marketing Find Home with Housing Charity

Selfish Giving

What about SMS? Those who read me regularly know that SMS is my new cause marketing darling so bear with me. Use SMS for reach–because it’s the ring that everyone answers–and then a QR code, landing page, application such as Foursquare for a richer media experience.

Show your boss these social media statistics

Wild Woman Fundraising

Whether it’s SecondLife, SMS fundraising, Facebook, e-newsletters, or Twitter, if this is where people are, this is where you can fundraise. social media facebook fundraising online online fundraising second life SMS statistics text messages I found this on Howard Lake’s UK fundraising website , and it makes me happy to see so many people online and connecting. This is certainly a case for your cause to be using social media.

Riding the Digital Fundraising Hype Cycle

Giving in a Digital World

However, here’s a rough generic Digital Fundraising Hype Cycle I’ve drawn-up listing some of the key opportunities with us today and coming-up over the horizon to help get your thinking started… Online fundraising Second Life Smartphone Fundraising SMS Social networking Web 2.0

Great online advocacy and membership campaign by Amnesty in Norway

Giving in a Digital World

Online Campaigning SMS Amnesty International Bryan Miller Online advocacy uspesifisert.noI’ve been meaning to mention this great campaign ever since I heard about it when I was over in Oslo for the Norwegian Direct Marketing Association’s @Norge Conference in November, but lots of fun client work and then the Christmas break has kind of got in the way of my blogging.

Did you choose Red Cross, Yele, or Doctors Without Borders?

Wild Woman Fundraising

corruption social media deserving doctors without borders donations due diligence financial fundraising Haiti how to choose medcins sans frontieres mGive mismanagement mobile giving foundation nonprofits red cross sms fundraising text message Yele So which charity/platform did you choose when you gave to Haiti?

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Text Messaging is for [Almost] Everyone

Social Marketing and Social Change

It is not that phone calls have decreased; they have remained pretty consistent over the past two years; SMS use has increased over 351% in the past year. The score now stands (per month): calls - 204; SMS - 357. About 16% of all wireless subscribers have seen SMS ads. Tags: Mobile Thoughts Advertising Marketing Mobile SMS Text Messaging Mobile phone users in the US now send or receive more text messages a month than they make or take calls.

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Project M: Mobile-based HIV and TB Interventions

Social Marketing and Social Change

Tags: m-Change Healthcare HIV/AIDS Mobile SMS Tuberculosis

nonprofit makes it easy to donate, offset carbon emissions anywhere, any time via text messaging

Studio 501c

The program regenerates rainforest, which not only helps remove CO2 from the atmosphere, but also provides habitat for endangered species.Users can create accounts that keep track of their sms donations." Says the World Land Trust, on a page about the offsets , "We want to make it as easy to offset unavoidable emissions as we can, which is why we have created an sms service to provide offsets by using a mobile phone.

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nonprofit makes it easy to donate, offset carbon emissions anywhere, any time via text messaging

Studio 501c

The program regenerates rainforest, which not only helps remove CO2 from the atmosphere, but also provides habitat for endangered species.Users can create accounts that keep track of their sms donations." Says the World Land Trust, on a page about the offsets , "We want to make it as easy to offset unavoidable emissions as we can, which is why we have created an sms service to provide offsets by using a mobile phone.

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Getting excited about smartphone mobile fundraising

Giving in a Digital World

Tags: Fundraising Mobile Online fundraising Bryan Miller Cellphone IFC Mobile phone smartphone fundraising SMS

Getting excited about smartphone mobile fundraising

Giving in a Digital World

Tags: Fundraising Mobile Online fundraising Bryan Miller Cellphone IFC Mobile phone smartphone fundraising SMS

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

I’d like to point out that SMS is still by far the dominant worldwide form of mobile messaging as most of the world’s mobile phone market is composed of non-smartphones. My point is that there is starting to be a noticeable movement away from SMS.

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The Downside Potential for Aid Me with My Essay That No-one Is Speaking about

SocialButterfly

To look and feel all-natural, it need to have to greatly improve from essentially the most crucial sms. Composing Jedii provides a great number of features to its prospective buyers. Subsequently you are guaranteed that individuals’re an experienced essay composing reports provider.

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6 themes you need to recognize about your major donors in the digital era

iMarketSmart

They want to involve themselves with and support your mission on more and more digital channels, including your website (desktop, mobile and tablet), email, text (SMS), social media). Major and planned gift donors want to engage on multiple channels. Tweet this!

Dear WhatsApp

Public Sector Marketing 2.0

“What’s App is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. We use it more than email, more than SMS, more than voice calls and more than any public social media platform when it comes to quick private communication.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

The growth of platforms such as Mobile Commons , Hustle and other SMS tools demonstrate that mobile engagement has a bright future. The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads.

Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

The rest are split between either “feature” phones or basic “dumb” phones (albeit with SMS capability).

Mobile Phone Fundraising Redux

Cause Related Marketing

mGive, which helps nonprofits raise money using SMS (mobile phone texting) has announced that in 2008 nonprofits using its service generated some $500,000. I’m still in the holidaze, so today is another quick post. Sound underwhelming? Well bear in mind four things: While mGive had a soft rollout in February 2008 with a Super Bowl campaign for the United Way, the service wasn’t publicly.

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Malcolm Gladwell misses the point

Public Sector Marketing 2.0

I donated 5$ to Haiti via SMS, which I saw my network doing through Twitter. My individual effort was negligible, but within the first 36 hours of the earthquake, nearly $10 million was raised through various micro donation SMS efforts. I’ve finally had a chance to read the recent Malcolm Gladwell article in The New Yorker , entitled “Small Change – Why the revolution will not be tweeted&#.

The shift to BYOD

Public Sector Marketing 2.0

blocking social media sites, not allowing SMS, etc…).

Allstar Blog: The Internet Marketing Driver

GenerationYGive

Ever wonder what SMS short code is? On Friday, I stumbled on Glenn Gabe's blog: The Internet Marketing Driver. Even with my notoriously fickle attention span I spent at least 3o minutes on Glenn's blog, totally immersed in his posts. I don't know Glenn, so this is not one of those you scratch my back and I'll scratch yours blogosphere endorsements, but I would strongly recommend that anyone interested in social marketing read Glenn's blog religiously.

No Kid Hungry wins Blackbaud 2014 Impact Award for its #SaveSummer campaign

DonorDigital

To help increase this number, No Kid Hungry created a SMS program where people can text FOOD to 877-877 to find summer meals sites near them.

What’s Exciting about 2012: A Sneak Peek

Kivi's Nonprofit Communications Blog

Participants expressed excitement about “moving into mobile, SMS, and integrating it with social media” and with “launching an online social community that ties into our database,” for example.

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Latest mobile phone statistics from Africa and what this means…

Public Sector Marketing 2.0

SMS is being used in innovative ways such as pricing information for agricultural products, mobile banking (in more developed regions), and human rights abuse notifications.

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No Kid Hungry connects kids to meals this Summer

DonorDigital

To help increase this number, No Kid Hungry created a SMS program where people can text FOOD to 877-877 to find summer meals sites near them. 21 million American kids are served meals at school during the regular school year—but when school?s

Using mobile phone marketing to build an email list

DonorDigital

San Francisco AIDS Foundation promoted a contest in which they raffled an iPad in exchange for joining the email list via SMS. AIDS Walk San Francisco benefitting our client the San Francisco AIDS Foundation just took place this past weekend.

Just Text Me!

Marketing for Nonprofits

Should you invest in SMS/text, the Mobile Web or both? Nonprofits are shifting away from SMS/text and are moving toward the Mobile Web. What's the difference between SMS/text and the Mobile Web? Ron: SMS is true to its label. SMS is everywhere!

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Location sharing: Curse or a blessing?

Public Sector Marketing 2.0

It has become second nature, just like checking emails, sms, facebook, etc…has for so many of us. Having travelled through 3 Asian countries in the last week , I’m amazed at the amount of people now participating on location based social networks. The stats still show that it is a small minority of overall social network users, however usage is growing at an increasingly faster rate.

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What It Means to Do Multi-Channel Right

Kivi's Nonprofit Communications Blog

Multiple if not all channels (direct mail, phone, TV, email, social media, SMS, etc.) Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. The boost in lifetime value occurred whether or not the donor actually elected to give online (guess what, direct mail donors read email!).

No Kid Hungry wins Blackbaud 2014 Impact Award for its #SaveSummer campaign

DonorDigital

To help increase this number, No Kid Hungry created a SMS program where people can text FOOD to 877-877 to find summer meals sites near them.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

More and more people are upgrading from feature phones to smartphones, thus accelerating the move from traditional calling and SMS (which are paid services) to social messaging (which are generally freemium or subscription-based), to become the dominant way of staying in touch on the phone. . I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape.

Lessons from Mobile Tech For Social Change on using Mobile for Fundraising

GenerationYGive

For those at the meeting who were more focused on the actual social change than fundraising to help people achieve that change, mobile raises questions like fees with local carriers, barriers and bad guys trying to block texting, and amazing applications like turning laptops into little SMS stations that spread messages in remote areas with no cell phone receptions: "refugee camp out of band aids. So how are people using mobile SMS successfully?

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