Expert insights. Personalized for you.
NTEN is redesigning its Web site, and it's calling far and wide for its network (members and non-members alike) to participate in the process. And Web site design is so complex (look at how many folks it keeps in business) that soliciting input on your site design is even more important than it is for most other communications channels. P.S. Read this guide to shaping your org's Web site to generate the actions you need. MORE
More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). Here’s some preliminary data. We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” MORE
The other day I had an opportunity to chat with the team at Care International in London who have recently completed what I believe is the first ‘Kiva-alike’ microfinance-based fundraising site to be launched (I’ve certainly been surprised not to have heard about others before now). It also shares pretty much all of the functionality offered by Kiva, and all within a somewhat nicer overall site design – as dear old Kiva is starting to show its age somewhat. MORE
Everyone has an opinion about the veracity, safety and privacy of health information on social network sites (SNS); now we have some data. Investigators from the Children's Hospital Informatics Program evaluated the quality of health information on 10 social network sites (SNS) with an average membership of 6,707 that were organized around diabetes as the health concern. Seven of the sites were hosted by for-profit entities and 3 belonged to professional organizations. MORE
As reported by Melinda Krueger on ClickZ Marketing News , here’s the first item I’ve seen regarding his insights on the usability of mobile sites. Apps have the advantage over mobile sites because they’re faster and incorporate features like location, which improve the user experience. Most web folks regard Jakob Nielsen as the guru of website usability and human-computer interaction. MORE
Nonprofit Design Nonprofit Web colorado nonprofit association design navigation nonprofit association state site usability web web designAs part of our work to redesign the website of the Colorado Nonprofit Association, we surveyed the websites of every other state nonprofit association across the country. Want to know where the best association websites are? You might be surprised to see that the most populous states aren’t necessarily those who lead the field in our [.]. MORE
Web usability guru Nielsen's latest Alertbox post emphasizes the imperative of press area usability for journalists, finding that plenty of the Web sites reviewed don't provide adequate info for media (traditional or "citizen journalists"). MORE
Let’s face it, traditional stock photography sites are filled with young, thin, light-ish, finely chiseled, gender nuanced, and able-bodied people WHO LOOK NOTHING LIKE US. The sites mentioned in this blog provide images AND will educate you in the process. I discovered this site from Claire Cain Miller’s New York Times piece “What Being Transgender Looks Like, According to Stock Photography.” Like most other sites, it also has freebies. MORE
I’m a devoted participant in Anne Holland’s blog, Which Test Won. Participant rather than reader because each week Anne offers up a challenge, asking marketing geeks like us to vote on which version of the landing page design, e-news subscription form or donate here pop-up worked best: A vs. B. These are real-life marketing case studies! This week’s test pinpoints the best way to design the search box on your nonprofit’s website. Which do you think works best, A vs. B? MORE
All from the largest, most comprehensive cause marketing site in the blogosphere. Kind Readers: Now you can join hundreds of others in the Cause Marketing Newsgroup and get all the thought-provoking insight, the top-flight analysis, and the bleeding-edge cause marketing ideas delivered right to your email box every business day. It couldn’t be easier to subscribe. Simply send me your name and your email address to aldenkeene at gmail dot com. MORE
Over the past few weeks, I have been gathering interesting articles and new sites to share, so while I am away, here are some interesting reads and to do's: My new "MUST READ EVERY DAY" is Mobile Marketer's daily email with articles about what people are doing with mobile. You can sign up right on their site. You upload your video and it gets distributed to multiple video sites across the web. MORE
The rise in the use of social network sites (SNS) among internet users over the past 7 years has been dramatic. Note that I use SNS here as suggested by boyd and Ellison (2007) who make the important distinction between social networking sites in which initiating relationships between strangers is a major activity (such as on dating sites) and social network sites that allow people to make their networks visible to others. MORE
For example, for returning site visitors, creating different templates that appeal to different audience groups. The most fascinating new idea I heard was site "morphing." Now apparently, this is still in the testing stages, but this technique would adjust a site experience for visitors (in our case returning or potential donors) as they are viewing and exploring our sites. The example the story gave is of someone on a site that sells all kinds of electronics. MORE
Top Social Media Sites in Order of Importance for Nonprofits. We’ll release the 2021 Nonprofit Communications Trends Report next week, but I thought I’d start sharing some of the results with you a little early. MORE
What worked here was: Relevance : The protesters made their case on site, right in front of a restaurant serving foie gras. Any examples of on-site advocacy to share? I was vacationing last week, doing some winter unwinding in warmer climes. In that relaxed state, it was particularly startling to walk by this graphic banner outlining the foie gras production process. MORE
Web Site 101 Quick Tips MORE
CollegeSpring gives low-income Bay Area and Los Angeles students the support they need to succeed on the SAT and in college admissions, because they believe that all students deserve the opportunity to access higher education. Mission Minded helped CollegeSpring design a new website in order to increase usability and encourage more students, tutors, and educators [.]. Blog Nonprofit Communications Nonprofit Copywriting Nonprofit Design Nonprofit Messaging Nonprofit Web MORE
It is a common step, in the grant application process, especially when the amount requested is a large amount, is for the potential grant donor to request to visit the applicant nonprofit's office or the site where the proposed program (that the grant is requested for) does or will occur. In other words, whether we get any one, all three, or none of the grants that we applied for hinges on this one site visit and meeting. MORE
What are the seven words that will make your Web site worth viewing? What Web Site Design Is Really About The other day I was listening to a local all-news radio station. Your Web site just might have the same problem. Web site owners have been told that visitors won't wait for anything, that they are impatient, and you've got to get to the point fast, make the pitch, and close the deal. Tags: Best Practices Web Site 101 Seven. A number like any other. MORE
It’s not often that a charity gets a mention in the science and technology magazine Wired, but the forthcoming edition of Wired UK includes a great write-up on Cancer Research UK’s project crowdfunding site MyProjects – heralding it as a ‘ radical approach to transparency in charities ‘ To be honest I’m not sure that MyProjects is quite as radical as the article suggests. MORE
It’s not often that a charity gets a mention in the science and technology magazine Wired, but the forthcoming edition of Wired UK includes a great write-up on Cancer Research UK’s project crowdfunding site MyProjects – heralding it as a ‘ radical approach to transparency in charities ‘ To be honest I’m not sure that MyProjects is quite as radical as the article suggests. MORE
If you think only expensive Web sites or blogs can offer interactive experiences—meet JS-Kit. Comments - Adds a full-featured commenting engine to your web site; discover what pages on your website stir most interest. JS-Kit is an easy way to add interactivity to your site and engage your visitors. It’s a perfect way for nonprofits to dip their toes in the social media stream without drowning. MORE
The most common element of peer to peer event and fundraising sites is the home page thermometer displaying the fundraising goal of the event and the amount of money raised to date. This metric is so common and perhaps even. MORE
I went to the Web site but saw only an incomplete calendar of events for the next week (there are lots of concerts, tours, child projects there). Ensure your Web site and e-news (and despite the challenges of getting attention via email, you gotta have one) are tight, focused, timely and working for your organization.before you even stick a toe into social media waters. NOTE: Here are some brief guides to strengthening your Web site and e-news. MORE
Fascinating article by Randy from SEOMoz about how Google potentially caps the # of URLs it will index from your site. This is particularly a problem for my team at EWG for a few reasons: This organization has been online since the beginning of the Internet, and old reports are still live online. Walking staff through which pages should be live and which could be retired can be a time consuming process. MORE
Did you know that you can request other Facebook users to untag you and/or delete contact on their sites that refer to you? So take a few moments to review your site’s less obvious containers in which information can be shared, and surely soon your social graph will reach out to your desired community. The post #HOWTO: Tweak Your Organization’s Facebook Site For Graph Search appeared first on Nonprofit Marketing 360. MORE
To position your site as a successful donor engagement tool, you’ll need an optimized nonprofit website. The best nonprofit sites are well-designed, scalable, easy to use, and effectively meet your target users’needs. Nonprofit website UX encompasses how users interact with your site. MORE
Here are some key findings: 36% of social networking site (SNS) users say the sites are “very important” or “somewhat important” to them in keeping up with political news. 26% of SNS users say the sites are “very important” or “somewhat important” to them in recruiting people to get involved in political issues that matter to them. 25% of SNS users say the sites are “very important” or “somewhat important” to them for debating or discussing political issues with others. MORE
Frank Barry had a wonderful post last week over at Mashable on seven group buying sites using daily deals to give back. But all daily deal sites are not ideal for your cause marketing business plan. Goodtwo is like the sites I and many others use for our email newsletters (e.g. This site allows users to vote up or down charities they’d like to see featured on the site. Combined, the two sites have raised over $250,000 for DonorChoose.org. MORE
Crowdfunding websites that let you contribute to specific projects are nothing new, but anewwarrior.greenpeace.org launched by Greenpeace to generate funds for their new Rainbow Warrior has lifted the bar to a new level in terms of on-site experience. The site opens with a great full screen video telling the story of the current Rainbow Warrior and the need for a replacement. MORE
So, I decided to launch a new site focusing on those topics, and to branch out beyond freelance writers. The new site is called GetNonprofitClients.com and it includes a weekly e-newsletter on Mondays and a blog post on Wednesdays or Thursdays. You can sign up for one or both on the site, and also follow on Facebook and Twitter. MORE
Dear Nancy, I am a member of a small non-profit organization for the deaf, and we're now embarking on building our first-ever Web site. Your challenge is avoiding a static, unchanging, old-fashioned site for your organization when there are these significant limitations on your time, effort, and/or expertise generally required to create and maintain a dynamic site. In fact, anyone who can use Microsoft Word can create and run a web site. MORE
Tomorrow I’m presenting a brand new webinar on How to Integrate Your Website, Email Newsletter, and Social Media Sites. Your website, blog, e-news, and social media sites don’t need to be 100% identical, but it should be crystal clear that they are all produced by the same people. (2) It was the #1 requested topic in last fall’s survey of what you wanted to see on the weekly webinar series schedule. MORE
Today, I heard that fundamentally there are three main purposes of a Web site: 1) informational , 2) transactional and 3) community-based. An Informational Web site is one that is primarily a resource. A transactional Web site has a desired action, which is usually associated with e-commerce. And lastly, a community-based Web site is one that is designed to encourage people to interact, network and share. Is building a Web site easy as 1, 2, or 3? MORE
A few days ago, my most devoted reader (someone I also like to call "mom") sent me a link to a really neat site: the Giving Forum from the Forum of Regional Associations of Grantmakers (whew, that was long to type, I wonder if they call themselves FRAG?). MORE
The site is the core of the NetSquared community so its effectiveness is vital to the success of the organization. NetSquared has excelled in engaging site users in shaping its redesign, a powerful strategy to ensure your site works for your base and reinforces their loyalty. The team: Solicited input on site improvements via an online voting form. Creates redesign mockups, one site section at at time -- and inviting the community back into the conversation. MORE
I just Googled “ How social should personal media be? &# to find an image on my site. I moused over my post and *pop* – there was the image of my site. Is Google keeping people off your site? Is this keeping people off your site? After all, now people that might be looking for Chris Brogan’s post (the second search result) might actually get to see my site as I’ve designed it to be seen. Have you seen this? MORE
” Others, are mobile site ambassadors while others say “it depends” and some have yet to decide (or scarily, even discuss!). designing a service to work well on both a laptop screen and a smartphone, without the need to design and maintain separate “standard” and “mobile” sites). Responsive Design vs. a Mobile Site. In April, Nielson advised organizations to: “Build a separate mobile-optimized site (or mobile site ) if you can afford it. MORE
Mike will be answering your questions on how to turn your boring web site into a digital magnet that attracts and converts visitors into partners. ?? We had a great Cause Docs clinic last week with Russ Holmes of Sprouts Solutions on building global partnerships. Check out the replay here. MORE
NTEN is redesigning its Web site, and it's calling far and wide for its network (members and non-members alike) to participate in the process. And Web site design is so complex (look at how many folks it keeps in business) that soliciting input on your site design is even more important than it is for most other communications channels. P.S. Read this guide to shaping your org's Web site to generate the actions you need. MORE
Here are some key findings: 36% of social networking site (SNS) users say the sites are “very important” or “somewhat important” to them in keeping up with political news. 26% of SNS users say the sites are “very important” or “somewhat important” to them in recruiting people to get involved in political issues that matter to them. 25% of SNS users say the sites are “very important” or “somewhat important” to them for debating or discussing political issues with others. MORE
This has been a crazy week, so little time to blog, but I did want to share some interesting stories/sites I've seen lately and have been thinking about: Buzzing4Change -"Buzzing for Change is a one-day student-run charity extravaganza starting up at colleges and universities around the country. Also, very interesting site format. MORE
that is the first thing search engines scour for the keywords that make your site visible on those engines. With an afternoon of work, you could dramatically improve the ranking of your nonprofit’s site. SEO success starts here. Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend. MORE
If your nonprofit or your charity has any online presence at all, you want readers to engage your content, click through the link(s), visit the site, and get involved with money and/or time. If you are a blog writer, you want pretty much the same, though gifts might also/instead mean advertising dollars because so many people come to your site. And, of course, no reason a nonprofit can’t have a blog that carries those ambitions for the blog and the site that hosts it. MORE
Sites Related Topics Kivi's Nonprofit Communications Blog
JANUARY 14, 2021
Top Social Media Sites in Order of Importance for Nonprofits. We’ll release the 2021 Nonprofit Communications Trends Report next week, but I thought I’d start sharing some of the results with you a little early.
Kivi's Nonprofit Communications Blog
NOVEMBER 13, 2019
Let’s face it, traditional stock photography sites are filled with young, thin, light-ish, finely chiseled, gender nuanced, and able-bodied people WHO LOOK NOTHING LIKE US. The sites mentioned in this blog provide images AND will educate you in the process. I discovered this site from Claire Cain Miller’s New York Times piece “What Being Transgender Looks Like, According to Stock Photography.” Like most other sites, it also has freebies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ann Green
MARCH 11, 2021
To position your site as a successful donor engagement tool, you’ll need an optimized nonprofit website. The best nonprofit sites are well-designed, scalable, easy to use, and effectively meet your target users’needs. Nonprofit website UX encompasses how users interact with your site.
Kivi's Nonprofit Communications Blog
AUGUST 7, 2014
So, I decided to launch a new site focusing on those topics, and to branch out beyond freelance writers. The new site is called GetNonprofitClients.com and it includes a weekly e-newsletter on Mondays and a blog post on Wednesdays or Thursdays. You can sign up for one or both on the site, and also follow on Facebook and Twitter.
Kivi's Nonprofit Communications Blog
NOVEMBER 18, 2014
More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). Here’s some preliminary data. We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.”
Non Profit Marketing 360
FEBRUARY 15, 2013
Did you know that you can request other Facebook users to untag you and/or delete contact on their sites that refer to you? So take a few moments to review your site’s less obvious containers in which information can be shared, and surely soon your social graph will reach out to your desired community. The post #HOWTO: Tweak Your Organization’s Facebook Site For Graph Search appeared first on Nonprofit Marketing 360.
GenerationYGive
JUNE 9, 2009
Over the past few weeks, I have been gathering interesting articles and new sites to share, so while I am away, here are some interesting reads and to do's: My new "MUST READ EVERY DAY" is Mobile Marketer's daily email with articles about what people are doing with mobile. You can sign up right on their site. You upload your video and it gets distributed to multiple video sites across the web.
Non Profit Marketing 360
AUGUST 31, 2012
that is the first thing search engines scour for the keywords that make your site visible on those engines. With an afternoon of work, you could dramatically improve the ranking of your nonprofit’s site. SEO success starts here. Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend.
Kivi's Nonprofit Communications Blog
JANUARY 26, 2010
Tomorrow I’m presenting a brand new webinar on How to Integrate Your Website, Email Newsletter, and Social Media Sites. Your website, blog, e-news, and social media sites don’t need to be 100% identical, but it should be crystal clear that they are all produced by the same people. (2) It was the #1 requested topic in last fall’s survey of what you wanted to see on the weekly webinar series schedule.
Social Marketing and Social Change
FEBRUARY 14, 2013
The rise in the use of social network sites (SNS) among internet users over the past 7 years has been dramatic. Note that I use SNS here as suggested by boyd and Ellison (2007) who make the important distinction between social networking sites in which initiating relationships between strangers is a major activity (such as on dating sites) and social network sites that allow people to make their networks visible to others.
Getting Attention
MARCH 3, 2010
What worked here was: Relevance : The protesters made their case on site, right in front of a restaurant serving foie gras. Any examples of on-site advocacy to share? I was vacationing last week, doing some winter unwinding in warmer climes. In that relaxed state, it was particularly startling to walk by this graphic banner outlining the foie gras production process.
Fundraising 123
FEBRUARY 24, 2009
What are the seven words that will make your Web site worth viewing? What Web Site Design Is Really About The other day I was listening to a local all-news radio station. Your Web site just might have the same problem. Web site owners have been told that visitors won't wait for anything, that they are impatient, and you've got to get to the point fast, make the pitch, and close the deal. Tags: Best Practices Web Site 101 Seven. A number like any other.
GenerationYGive
DECEMBER 5, 2008
For example, for returning site visitors, creating different templates that appeal to different audience groups. The most fascinating new idea I heard was site "morphing." Now apparently, this is still in the testing stages, but this technique would adjust a site experience for visitors (in our case returning or potential donors) as they are viewing and exploring our sites. The example the story gave is of someone on a site that sells all kinds of electronics.
SocialButterfly
NOVEMBER 3, 2009
Today, I heard that fundamentally there are three main purposes of a Web site: 1) informational , 2) transactional and 3) community-based. An Informational Web site is one that is primarily a resource. A transactional Web site has a desired action, which is usually associated with e-commerce. And lastly, a community-based Web site is one that is designed to encourage people to interact, network and share. Is building a Web site easy as 1, 2, or 3?
Mission Minded
JULY 11, 2013
CollegeSpring gives low-income Bay Area and Los Angeles students the support they need to succeed on the SAT and in college admissions, because they believe that all students deserve the opportunity to access higher education. Mission Minded helped CollegeSpring design a new website in order to increase usability and encourage more students, tutors, and educators [.]. Blog Nonprofit Communications Nonprofit Copywriting Nonprofit Design Nonprofit Messaging Nonprofit Web
Fundraising Coach
MAY 18, 2011
I just Googled “ How social should personal media be? &# to find an image on my site. I moused over my post and *pop* – there was the image of my site. Is Google keeping people off your site? Is this keeping people off your site? After all, now people that might be looking for Chris Brogan’s post (the second search result) might actually get to see my site as I’ve designed it to be seen. Have you seen this?
Getting Attention
MARCH 20, 2012
I’m a devoted participant in Anne Holland’s blog, Which Test Won. Participant rather than reader because each week Anne offers up a challenge, asking marketing geeks like us to vote on which version of the landing page design, e-news subscription form or donate here pop-up worked best: A vs. B. These are real-life marketing case studies! This week’s test pinpoints the best way to design the search box on your nonprofit’s website. Which do you think works best, A vs. B?
Selfish Giving
MARCH 24, 2021
Mike will be answering your questions on how to turn your boring web site into a digital magnet that attracts and converts visitors into partners. ?? We had a great Cause Docs clinic last week with Russ Holmes of Sprouts Solutions on building global partnerships. Check out the replay here.
Non Profit Marketing 360
MAY 28, 2012
If your nonprofit or your charity has any online presence at all, you want readers to engage your content, click through the link(s), visit the site, and get involved with money and/or time. If you are a blog writer, you want pretty much the same, though gifts might also/instead mean advertising dollars because so many people come to your site. And, of course, no reason a nonprofit can’t have a blog that carries those ambitions for the blog and the site that hosts it.
The Agitator
SEPTEMBER 6, 2012
Here are some key findings: 36% of social networking site (SNS) users say the sites are “very important” or “somewhat important” to them in keeping up with political news. 26% of SNS users say the sites are “very important” or “somewhat important” to them in recruiting people to get involved in political issues that matter to them. 25% of SNS users say the sites are “very important” or “somewhat important” to them for debating or discussing political issues with others.
The Agitator
SEPTEMBER 6, 2012
Here are some key findings: 36% of social networking site (SNS) users say the sites are “very important” or “somewhat important” to them in keeping up with political news. 26% of SNS users say the sites are “very important” or “somewhat important” to them in recruiting people to get involved in political issues that matter to them. 25% of SNS users say the sites are “very important” or “somewhat important” to them for debating or discussing political issues with others.
The Agitator
AUGUST 14, 2011
As reported by Melinda Krueger on ClickZ Marketing News , here’s the first item I’ve seen regarding his insights on the usability of mobile sites. Apps have the advantage over mobile sites because they’re faster and incorporate features like location, which improve the user experience. Most web folks regard Jakob Nielsen as the guru of website usability and human-computer interaction.
SocialButterfly
SEPTEMBER 13, 2012
” Others, are mobile site ambassadors while others say “it depends” and some have yet to decide (or scarily, even discuss!). designing a service to work well on both a laptop screen and a smartphone, without the need to design and maintain separate “standard” and “mobile” sites). Responsive Design vs. a Mobile Site. In April, Nielson advised organizations to: “Build a separate mobile-optimized site (or mobile site ) if you can afford it.
Mission Minded
AUGUST 11, 2011
Nonprofit Design Nonprofit Web colorado nonprofit association design navigation nonprofit association state site usability web web designAs part of our work to redesign the website of the Colorado Nonprofit Association, we surveyed the websites of every other state nonprofit association across the country. Want to know where the best association websites are? You might be surprised to see that the most populous states aren’t necessarily those who lead the field in our [.].
GenerationYGive
FEBRUARY 6, 2009
This has been a crazy week, so little time to blog, but I did want to share some interesting stories/sites I've seen lately and have been thinking about: Buzzing4Change -"Buzzing for Change is a one-day student-run charity extravaganza starting up at colleges and universities around the country. Also, very interesting site format.
Social Marketing and Social Change
MARCH 1, 2011
Everyone has an opinion about the veracity, safety and privacy of health information on social network sites (SNS); now we have some data. Investigators from the Children's Hospital Informatics Program evaluated the quality of health information on 10 social network sites (SNS) with an average membership of 6,707 that were organized around diabetes as the health concern. Seven of the sites were hosted by for-profit entities and 3 belonged to professional organizations.
GenerationYGive
JULY 22, 2008
A few days ago, my most devoted reader (someone I also like to call "mom") sent me a link to a really neat site: the Giving Forum from the Forum of Regional Associations of Grantmakers (whew, that was long to type, I wonder if they call themselves FRAG?).
Cause Related Marketing
JULY 13, 2012
All from the largest, most comprehensive cause marketing site in the blogosphere. Kind Readers: Now you can join hundreds of others in the Cause Marketing Newsgroup and get all the thought-provoking insight, the top-flight analysis, and the bleeding-edge cause marketing ideas delivered right to your email box every business day. It couldn’t be easier to subscribe. Simply send me your name and your email address to aldenkeene at gmail dot com.
Getting Attention
JULY 29, 2009
The site is the core of the NetSquared community so its effectiveness is vital to the success of the organization. NetSquared has excelled in engaging site users in shaping its redesign, a powerful strategy to ensure your site works for your base and reinforces their loyalty. The team: Solicited input on site improvements via an online voting form. Creates redesign mockups, one site section at at time -- and inviting the community back into the conversation.
Getting Attention
JANUARY 28, 2009
Web usability guru Nielsen's latest Alertbox post emphasizes the imperative of press area usability for journalists, finding that plenty of the Web sites reviewed don't provide adequate info for media (traditional or "citizen journalists").
Selfish Giving
FEBRUARY 7, 2011
Frank Barry had a wonderful post last week over at Mashable on seven group buying sites using daily deals to give back. But all daily deal sites are not ideal for your cause marketing business plan. Goodtwo is like the sites I and many others use for our email newsletters (e.g. This site allows users to vote up or down charities they’d like to see featured on the site. Combined, the two sites have raised over $250,000 for DonorChoose.org.
Getting Attention
JUNE 17, 2009
I went to the Web site but saw only an incomplete calendar of events for the next week (there are lots of concerts, tours, child projects there). Ensure your Web site and e-news (and despite the challenges of getting attention via email, you gotta have one) are tight, focused, timely and working for your organization.before you even stick a toe into social media waters. NOTE: Here are some brief guides to strengthening your Web site and e-news.
Search Marketing for Nonprofits
DECEMBER 7, 2009
Fascinating article by Randy from SEOMoz about how Google potentially caps the # of URLs it will index from your site. This is particularly a problem for my team at EWG for a few reasons: This organization has been online since the beginning of the Internet, and old reports are still live online. Walking staff through which pages should be live and which could be retired can be a time consuming process.
ImpactMax
MARCH 18, 2009
If you think only expensive Web sites or blogs can offer interactive experiences—meet JS-Kit. Comments - Adds a full-featured commenting engine to your web site; discover what pages on your website stir most interest. JS-Kit is an easy way to add interactivity to your site and engage your visitors. It’s a perfect way for nonprofits to dip their toes in the social media stream without drowning.
Getting Attention
JUNE 10, 2009
NTEN is redesigning its Web site, and it's calling far and wide for its network (members and non-members alike) to participate in the process. And Web site design is so complex (look at how many folks it keeps in business) that soliciting input on your site design is even more important than it is for most other communications channels. P.S. Read this guide to shaping your org's Web site to generate the actions you need.
Getting Attention
JUNE 10, 2009
NTEN is redesigning its Web site, and it's calling far and wide for its network (members and non-members alike) to participate in the process. And Web site design is so complex (look at how many folks it keeps in business) that soliciting input on your site design is even more important than it is for most other communications channels. P.S. Read this guide to shaping your org's Web site to generate the actions you need.
Giving in a Digital World
MARCH 16, 2010
It’s not often that a charity gets a mention in the science and technology magazine Wired, but the forthcoming edition of Wired UK includes a great write-up on Cancer Research UK’s project crowdfunding site MyProjects – heralding it as a ‘ radical approach to transparency in charities ‘ To be honest I’m not sure that MyProjects is quite as radical as the article suggests.
Giving in a Digital World
MARCH 16, 2010
It’s not often that a charity gets a mention in the science and technology magazine Wired, but the forthcoming edition of Wired UK includes a great write-up on Cancer Research UK’s project crowdfunding site MyProjects – heralding it as a ‘ radical approach to transparency in charities ‘ To be honest I’m not sure that MyProjects is quite as radical as the article suggests.
Getting Attention
MARCH 18, 2009
Dear Nancy, I am a member of a small non-profit organization for the deaf, and we're now embarking on building our first-ever Web site. Your challenge is avoiding a static, unchanging, old-fashioned site for your organization when there are these significant limitations on your time, effort, and/or expertise generally required to create and maintain a dynamic site. In fact, anyone who can use Microsoft Word can create and run a web site.
Giving in a Digital World
AUGUST 22, 2010
The other day I had an opportunity to chat with the team at Care International in London who have recently completed what I believe is the first ‘Kiva-alike’ microfinance-based fundraising site to be launched (I’ve certainly been surprised not to have heard about others before now). It also shares pretty much all of the functionality offered by Kiva, and all within a somewhat nicer overall site design – as dear old Kiva is starting to show its age somewhat.
Seeking Grant Money Today
APRIL 4, 2010
It is a common step, in the grant application process, especially when the amount requested is a large amount, is for the potential grant donor to request to visit the applicant nonprofit's office or the site where the proposed program (that the grant is requested for) does or will occur. In other words, whether we get any one, all three, or none of the grants that we applied for hinges on this one site visit and meeting.
Giving in a Digital World
FEBRUARY 20, 2011
Crowdfunding websites that let you contribute to specific projects are nothing new, but anewwarrior.greenpeace.org launched by Greenpeace to generate funds for their new Rainbow Warrior has lifted the bar to a new level in terms of on-site experience. The site opens with a great full screen video telling the story of the current Rainbow Warrior and the need for a replacement.
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