INDUSTRY INSIGHTS YOUR PEERS ARE READING
Sign it yourself (no digital signature). People who send you large checks are screaming that they love the work your nonprofit is doing. What are you doing to adequately express your gratitude and appreciation to them? One dull, dry thank-you letter won’t cut it. Send a warm, sincere thank-you letter. Get it out the door promptly (shoot for 2 days). Add a hand-written note at the bottom. MORE
Give them a reminder at the bottom of every email in your signature or as a P.S. Put the message on the back of every business card. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you. MORE
Maybe you should add this to your email signature: If this is an issue in your office or if you are guilty of this yourself, check out these Rules for Using the “Reply All” Button. Yeah, you’ve been there. You’re cc’d on an email that has nothing to do with you. MORE
Let’s face it, our signature events are a really big deal when it comes to strengthening relationships with our existing support base, as well as acquiring new giving relationships. Provide a Photo Booth, create a hashtag, feature your sponsors in creative ways, do a Dessert Frenzy, signature cocktail, live painting, or consider some video messaging to promote. Galas. Extravaganzas. Auctions. You insert the action here – A-thons. MORE
Look for the same in the body of the email and the signature. Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more. MORE
Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream. MORE
If you eliminate holiday cards and birthday cards that just have a signature on it, then it’s even less. When was the last time you received a handwritten note? I can count on one hand the number of handwritten notes that I’ve received in the last six months. Another remarkable thing about the handwritten notes I’ve received over the last six months is that I can tell you who they were from and what they said. Have you ever received a handwritten note that you didn’t read? MORE
Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines. signatures. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications. MORE
Ready-to-use email signatures are powerful and easy to implement. We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. MORE
Each year, the Nonprofit Technology Conference (NTC) is the nonprofit industry's signature technology event, and 2019 will be no different. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! MORE
JetBlue's signature program, Soar with Reading , that was created six years ago. Today on CauseTalk Radio , Megan and I talk to Icema Gibbs , Director, Corporate Social Responsibility, for JetBlue Airways , about JetBlue for Good. MORE
In this episode of CauseTalk Radio , Megan and I talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. [Audio clip: view full post to listen]. MORE
Include links to your profiles on your website, email newsletters, and staff email signatures. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. MORE
Yet it was so darn important for him to get her signature at the time (for his score card). I once heard a story about a legacy gift that was about to be “closed” until the organization’s CFO fumbled the ball in the end zone. MORE
Here are some quick ways to put this strategy to work: Unleash the power of your first name : Sign emails and other communications with your first name (as long as your full name is in your email signature ). Also, consider including a graphic of your signature in bulk emails. Getting personal in your communications is key to relationship building with prospects and supporters. It’s a core component of being relevant — a must-do for stronger connections in 2012. MORE
Ready-to-use email signatures make it easy for your ambassadors to close their emails in a way that’s hard to ignore or forget. We all have an incredible marketing and fundraising resource right in front of us— our colleague, board member, and loyal volunteer ambassador s. MORE
Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines. signatures. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications. MORE
The signature (to see if the sender signed it personally). I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven what people read and in what order. MORE
Clean up your email signature block. I’ve been an advocate for years about effectively using your email signature block for fundraising. The signature “block” is the information that appears after your message. That’s your signature block. MORE
From the registration table at your next event, to your volunteers or organizers collecting petition signatures at a farmers’ market or festival table, to a door-to-door fundraising canvass, can be powered by a mobile app like EveryAction’s MiniVAN Street Team. MORE
The story behind his signature interview question: What are your three wishes? If you don’t know Mark Horvath , you should. MORE
What would you do with $2.5 trillion? Retire? Buy a beach house? Travel the world? Develop a marketing strategy for Charitable IRA Rollovers? Probably not the latter). The options seem limitless, and, in fact, they most certainly are if you were to come across that much money! MORE
After 40 years, Habitat for Humanity is launching its first signature campaign, Home is the Key. MORE
How did you land on ‘standing up for others’ as your signature cause focus? What would you say to others who are considering launching a signature cause program? MORE
Last, add a LinkedIn icon to your website and email signatures and link the icon to your company page. LinkedIn has grown into one of the most popular social media sites for individuals to make connections and build their networks. MORE
MyContactCard, which builds web apps, has just launched CauseMail, a souped-up HTML signature line for your emails that includes contact information using branding from a select group of charities and generates a yearly $6.48 MORE
Later, participants explored ways that both nonprofits could better use social media to promote ticket sales and the silent and live auctions within their signature fundraising events. On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. I’m sharing the deck with you here. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller. MORE
And then do an email merge with their name and stick your email signature at the bottom. I wrote earlier about how writing informally can be a great strategy to personalize a donor letter. We all use email and receive way to many mass emails. MORE
P.S. Here’s how to use your email signature to engage your network. Case Studies auto-responder email signature message development messaging Nonprofit Communications nonprofit marketing voicemailSee below for a creative, engaging and mission-driven use of an email auto-responder (what you set up in your email program when you’re away or otherwise unable to reply in a timely manner) as a strategic marketing tactic. MORE
Also, include one of your team’s name (or rotate names) in from lines and direct mail signatures. This is the beginning of the end…of the year. The time for you to bear down and give birth to the most compelling fundraising campaign you have in you! So get to it. MORE
We explore how (and why) companies transform “one off” cause-related products into signature. This week, Megan and I talk with Kate Olsen about 5 cause marketing trends as highlighted in Network for Good’s latest white paper. From crowdsourced philanthropy to social enterprise spin-offs, we have a lot of great examples of businesses doing well and good. CauseTalk Radio Podcast cause marketing cause trends kate olsen network for good MORE
Look for the same in the body of the email and the signature. Yes, this has to matter to you. Maybe you dodged the bullet of the most recent global cyber attack. But the next one or the ones after that could wreck your communications impact and a lot more. MORE
Even if you don''t, the idea of creating different footers or signatures to add more context to your email is worth consideration. If you use Gmail, you might find this extension worth taking a look at. It''s a subtle sort of marketing that might pay dividends. EmailFooterApp *Note: it does ask to access your tabs and browsing history and I don''t know what it plans to do with. chrome Email Gmail Small nonprofit MORE
Email signatures (a.k.a. sig lines) are a powerful, low-cost, high-return marketing tool for your organization. But what's surprising is how seldom sig lines are put to work. In fact, I frequently receive emails from nonprofit staff members with no sig line at all. Now that's a wasted opportunity. MORE
Email signatures should encourage donors to reach out to the point of contact. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. MORE
And, in time, will motivate the action you need, whether a donation, registration, or petition signature. Sometimes we have so many strong stories available that it’s hard to select the best ones to feature in a specific campaign. MORE
Today on CauseTalk Radio , Megan and I talk to Jeff Raider , co-founder of men’s grooming brand Harry’s , on their signature cause platform. Give a Shave supports causes with one percent of sales and one percent of volunteer time. Jeff discusses how they are rolling out this program with their newest partner, City Year. Jeff talks about the companies that inspired Harry’s to have a strong cause connection, including his first venture, eyewear disrupter Warby Parker. MORE
Signature needed. Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! MORE
Email signatures. Adding a matching gift appeal to your email signature might be the quickest, easiest way to increase exposure for matching gifts. Extra expert advice: Learn more about incorporating matching gifts into your email signature. MORE
I think they deserve solid, consistent marketing that includes their photo and signature. Bang-jangle! Bang-jangle! Bang-jangle! That’s the sound of a lone tambourine. Sounds good if it’s accompanied with music and it follows a consistent cadence. MORE
He calls it Executive Social Signatures, and I found it fascinating. . Communicate, Communicate, Communicate. I recently met a fella who maps CEO’s speeches to evaluate communication competency. His scientific model is based on a communication exchange that requires audience understanding and emotional engagement, and results in social action. . MORE
Unleash the Power of Your Email Signature. Strategy email signature marketing planning media relations message development nonprofit branding Nonprofit Communications nonprofit marketing Social Media MORE
We use Sigstr at CrowdRise and love them. Our intention with this blog is that your nonprofit will see the same value in this service that we do. So, in full disclosure, they are a current partner of ours. Marketing MORE
Thanks in large to part to Shake Shack’s generous offer to reward a $2 donation with one of their signatures shakes, valued at $5, the chain raised $135,000 to fight childhood hunger. If Share Our Strength’s recent pinup program with Shake Shack is proof of anything it’s that incentives work in business fundraisers. MORE
Signature Related Topics Cause Related Marketing
FEBRUARY 3, 2009
MyContactCard, which builds web apps, has just launched CauseMail, a souped-up HTML signature line for your emails that includes contact information using branding from a select group of charities and generates a yearly $6.48
CrowdRise
DECEMBER 19, 2017
We use Sigstr at CrowdRise and love them. Our intention with this blog is that your nonprofit will see the same value in this service that we do. So, in full disclosure, they are a current partner of ours. Marketing
Donor Power Blog
JANUARY 6, 2011
He calls it Executive Social Signatures, and I found it fascinating. . Communicate, Communicate, Communicate. I recently met a fella who maps CEO’s speeches to evaluate communication competency. His scientific model is based on a communication exchange that requires audience understanding and emotional engagement, and results in social action. .
Getting Attention
JANUARY 13, 2009
Email signatures (a.k.a. sig lines) are a powerful, low-cost, high-return marketing tool for your organization. But what's surprising is how seldom sig lines are put to work. In fact, I frequently receive emails from nonprofit staff members with no sig line at all. Now that's a wasted opportunity.
Getting Attention
JANUARY 20, 2011
Unleash the Power of Your Email Signature. Strategy email signature marketing planning media relations message development nonprofit branding Nonprofit Communications nonprofit marketing Social Media
Getting Attention
JUNE 8, 2011
P.S. Here’s how to use your email signature to engage your network. Case Studies auto-responder email signature message development messaging Nonprofit Communications nonprofit marketing voicemailSee below for a creative, engaging and mission-driven use of an email auto-responder (what you set up in your email program when you’re away or otherwise unable to reply in a timely manner) as a strategic marketing tactic.
Getting Attention
DECEMBER 5, 2018
Ready-to-use email signatures make it easy for your ambassadors to close their emails in a way that’s hard to ignore or forget. We all have an incredible marketing and fundraising resource right in front of us— our colleague, board member, and loyal volunteer ambassador s.
EveryAction
SEPTEMBER 21, 2018
Email signatures should encourage donors to reach out to the point of contact. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers.
Getting Attention
NOVEMBER 14, 2018
And, in time, will motivate the action you need, whether a donation, registration, or petition signature. Sometimes we have so many strong stories available that it’s hard to select the best ones to feature in a specific campaign.
iMarketSmart
DECEMBER 21, 2016
The signature (to see if the sender signed it personally). I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven what people read and in what order.
Kivi's Nonprofit Communications Blog
OCTOBER 26, 2015
Maybe you should add this to your email signature: If this is an issue in your office or if you are guilty of this yourself, check out these Rules for Using the “Reply All” Button. Yeah, you’ve been there. You’re cc’d on an email that has nothing to do with you.
A Small Change
FEBRUARY 2, 2015
Let’s face it, our signature events are a really big deal when it comes to strengthening relationships with our existing support base, as well as acquiring new giving relationships. Provide a Photo Booth, create a hashtag, feature your sponsors in creative ways, do a Dessert Frenzy, signature cocktail, live painting, or consider some video messaging to promote. Galas. Extravaganzas. Auctions. You insert the action here – A-thons.
Getting Attention
DECEMBER 6, 2016
Ready-to-use email signatures are powerful and easy to implement. We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s.
Kivi's Nonprofit Communications Blog
MARCH 10, 2016
Signature needed. Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion!
A Small Change
NOVEMBER 18, 2014
And then do an email merge with their name and stick your email signature at the bottom. I wrote earlier about how writing informally can be a great strategy to personalize a donor letter. We all use email and receive way to many mass emails.
iMarketSmart
MARCH 27, 2015
Give them a reminder at the bottom of every email in your signature or as a P.S. Put the message on the back of every business card. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you.
EveryAction
JUNE 11, 2018
From the registration table at your next event, to your volunteers or organizers collecting petition signatures at a farmers’ market or festival table, to a door-to-door fundraising canvass, can be powered by a mobile app like EveryAction’s MiniVAN Street Team.
Selfish Giving
NOVEMBER 7, 2017
How did you land on ‘standing up for others’ as your signature cause focus? What would you say to others who are considering launching a signature cause program?
J Campbell Social Marketing
MAY 21, 2015
Email signatures. Adding a matching gift appeal to your email signature might be the quickest, easiest way to increase exposure for matching gifts. Extra expert advice: Learn more about incorporating matching gifts into your email signature.
Fundraising Coach
DECEMBER 4, 2012
Clean up your email signature block. I’ve been an advocate for years about effectively using your email signature block for fundraising. The signature “block” is the information that appears after your message. That’s your signature block.
Getting Attention
MAY 15, 2017
Look for the same in the body of the email and the signature. Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more.
Kivi's Nonprofit Communications Blog
JULY 10, 2012
The story behind his signature interview question: What are your three wishes? If you don’t know Mark Horvath , you should.
Get Fully Funded
SEPTEMBER 3, 2011
Sign it yourself (no digital signature). People who send you large checks are screaming that they love the work your nonprofit is doing. What are you doing to adequately express your gratitude and appreciation to them? One dull, dry thank-you letter won’t cut it. Send a warm, sincere thank-you letter. Get it out the door promptly (shoot for 2 days). Add a hand-written note at the bottom.
EveryAction
NOVEMBER 27, 2018
Each year, the Nonprofit Technology Conference (NTC) is the nonprofit industry's signature technology event, and 2019 will be no different. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar!
Selfish Giving
JULY 23, 2012
Thanks in large to part to Shake Shack’s generous offer to reward a $2 donation with one of their signatures shakes, valued at $5, the chain raised $135,000 to fight childhood hunger. If Share Our Strength’s recent pinup program with Shake Shack is proof of anything it’s that incentives work in business fundraisers.
iMarketSmart
SEPTEMBER 4, 2019
What would you do with $2.5 trillion? Retire? Buy a beach house? Travel the world? Develop a marketing strategy for Charitable IRA Rollovers? Probably not the latter). The options seem limitless, and, in fact, they most certainly are if you were to come across that much money!
Fundraising 123
JULY 19, 2013
Include links to your profiles on your website, email newsletters, and staff email signatures. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must.
Fundraising 123
FEBRUARY 3, 2014
Last, add a LinkedIn icon to your website and email signatures and link the icon to your company page. LinkedIn has grown into one of the most popular social media sites for individuals to make connections and build their networks.
Selfish Giving
JULY 19, 2012
We explore how (and why) companies transform “one off” cause-related products into signature. This week, Megan and I talk with Kate Olsen about 5 cause marketing trends as highlighted in Network for Good’s latest white paper. From crowdsourced philanthropy to social enterprise spin-offs, we have a lot of great examples of businesses doing well and good. CauseTalk Radio Podcast cause marketing cause trends kate olsen network for good
iMarketSmart
SEPTEMBER 11, 2015
Yet it was so darn important for him to get her signature at the time (for his score card). I once heard a story about a legacy gift that was about to be “closed” until the organization’s CFO fumbled the ball in the end zone.
iMarketSmart
NOVEMBER 6, 2015
I think they deserve solid, consistent marketing that includes their photo and signature. Bang-jangle! Bang-jangle! Bang-jangle! That’s the sound of a lone tambourine. Sounds good if it’s accompanied with music and it follows a consistent cadence.
Selfish Giving
JULY 26, 2016
Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream.
Selfish Giving
NOVEMBER 21, 2013
Today on CauseTalk Radio , Megan and I talk to Jeff Raider , co-founder of men’s grooming brand Harry’s , on their signature cause platform. Give a Shave supports causes with one percent of sales and one percent of volunteer time. Jeff discusses how they are rolling out this program with their newest partner, City Year. Jeff talks about the companies that inspired Harry’s to have a strong cause connection, including his first venture, eyewear disrupter Warby Parker.
Getting Attention
NOVEMBER 1, 2011
Also, include one of your team’s name (or rotate names) in from lines and direct mail signatures. This is the beginning of the end…of the year. The time for you to bear down and give birth to the most compelling fundraising campaign you have in you! So get to it.
Studio 501c
MARCH 15, 2006
Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines. signatures. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications.
Studio 501c
MARCH 15, 2006
Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines. signatures. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications.
Selfish Giving
MAY 16, 2012
In this episode of CauseTalk Radio , Megan and I talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. [Audio clip: view full post to listen].
A Small Change
FEBRUARY 14, 2011
If you eliminate holiday cards and birthday cards that just have a signature on it, then it’s even less. When was the last time you received a handwritten note? I can count on one hand the number of handwritten notes that I’ve received in the last six months. Another remarkable thing about the handwritten notes I’ve received over the last six months is that I can tell you who they were from and what they said. Have you ever received a handwritten note that you didn’t read?
Getting Attention
MAY 15, 2017
Look for the same in the body of the email and the signature. Yes, this has to matter to you. Maybe you dodged the bullet of the most recent global cyber attack. But the next one or the ones after that could wreck your communications impact and a lot more.
Kivi's Nonprofit Communications Blog
SEPTEMBER 18, 2012
Later, participants explored ways that both nonprofits could better use social media to promote ticket sales and the silent and live auctions within their signature fundraising events. On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. I’m sharing the deck with you here. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller.
Getting Attention
JANUARY 11, 2012
Here are some quick ways to put this strategy to work: Unleash the power of your first name : Sign emails and other communications with your first name (as long as your full name is in your email signature ). Also, consider including a graphic of your signature in bulk emails. Getting personal in your communications is key to relationship building with prospects and supporters. It’s a core component of being relevant — a must-do for stronger connections in 2012.
Selfish Giving
APRIL 18, 2017
JetBlue's signature program, Soar with Reading , that was created six years ago. Today on CauseTalk Radio , Megan and I talk to Icema Gibbs , Director, Corporate Social Responsibility, for JetBlue Airways , about JetBlue for Good.
Selfish Giving
APRIL 4, 2017
After 40 years, Habitat for Humanity is launching its first signature campaign, Home is the Key.
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