Is your email signature actually working for you?

CrowdRise

We use Sigstr at CrowdRise and love them. Our intention with this blog is that your nonprofit will see the same value in this service that we do. So, in full disclosure, they are a current partner of ours. Marketing

Cause Marketing in Your Signature Line

Cause Related Marketing

MyContactCard, which builds web apps, has just launched CauseMail, a souped-up HTML signature line for your emails that includes contact information using branding from a select group of charities and generates a yearly $6.48

Social Signature - What does your brand say?

Donor Power Blog

He calls it Executive Social Signatures, and I found it fascinating. . Communicate, Communicate, Communicate. I recently met a fella who maps CEO’s speeches to evaluate communication competency. His scientific model is based on a communication exchange that requires audience understanding and emotional engagement, and results in social action. .

Unleash the Power of Your Email Signature -- The Most-Missed Marketing Opportunity

Getting Attention

Email signatures (a.k.a. sig lines) are a powerful, low-cost, high-return marketing tool for your organization. But what's surprising is how seldom sig lines are put to work. In fact, I frequently receive emails from nonprofit staff members with no sig line at all. Now that's a wasted opportunity.

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

Unleash the Power of Your Email Signature. Strategy email signature marketing planning media relations message development nonprofit branding Nonprofit Communications nonprofit marketing Social Media

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Turn Your Email Auto-Responder Into a Powerful Marketing Tool

Getting Attention

P.S. Here’s how to use your email signature to engage your network. Case Studies auto-responder email signature message development messaging Nonprofit Communications nonprofit marketing voicemailSee below for a creative, engaging and mission-driven use of an email auto-responder (what you set up in your email program when you’re away or otherwise unable to reply in a timely manner) as a strategic marketing tactic.

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3 Tools Power Ambassadors to Year-End Wins

Getting Attention

Ready-to-use email signatures make it easy for your ambassadors to close their emails in a way that’s hard to ignore or forget. We all have an incredible marketing and fundraising resource right in front of us— our colleague, board member, and loyal volunteer ambassador s.

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Here's An Interesting Tool For Your Small Nonprofit

Social Media Bird Brain

Even if you don''t, the idea of creating different footers or signatures to add more context to your email is worth consideration. If you use Gmail, you might find this extension worth taking a look at. It''s a subtle sort of marketing that might pay dividends. EmailFooterApp *Note: it does ask to access your tabs and browsing history and I don''t know what it plans to do with. chrome Email Gmail Small nonprofit

Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

Email signatures should encourage donors to reach out to the point of contact. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers.

With a BIG event, it’s all about the little things.

A Small Change

Let’s face it, our signature events are a really big deal when it comes to strengthening relationships with our existing support base, as well as acquiring new giving relationships. Provide a Photo Booth, create a hashtag, feature your sponsors in creative ways, do a Dessert Frenzy, signature cocktail, live painting, or consider some video messaging to promote. Galas. Extravaganzas. Auctions. You insert the action here – A-thons.

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

Ready-to-use email signatures are powerful and easy to implement. We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s.

Nonprofit Communications Confidential: Reply All Emails

Kivi's Nonprofit Communications Blog

Maybe you should add this to your email signature: If this is an issue in your office or if you are guilty of this yourself, check out these Rules for Using the “Reply All” Button. Yeah, you’ve been there. You’re cc’d on an email that has nothing to do with you.

5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

From the registration table at your next event, to your volunteers or organizers collecting petition signatures at a farmers’ market or festival table, to a door-to-door fundraising canvass, can be powered by a mobile app like EveryAction’s MiniVAN Street Team.

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The 2019 Best Nonprofit Conferences Calendar

EveryAction

Each year, the Nonprofit Technology Conference (NTC) is the nonprofit industry's signature technology event, and 2019 will be no different. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar!

Email Merge Secret

A Small Change

And then do an email merge with their name and stick your email signature at the bottom. I wrote earlier about how writing informally can be a great strategy to personalize a donor letter. We all use email and receive way to many mass emails.

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ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Signature needed. Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion!

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The 6 most read parts of any major gift solicitation letter

iMarketSmart

The signature (to see if the sender signed it personally). I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven what people read and in what order.

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How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

Email signatures. Adding a matching gift appeal to your email signature might be the quickest, easiest way to increase exposure for matching gifts. Extra expert advice: Learn more about incorporating matching gifts into your email signature.

3 Ways to Stay Safe from Cyber Attack

Getting Attention

Look for the same in the body of the email and the signature. Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more.

When people express themselves with their checkbook

Get Fully Funded

Sign it yourself (no digital signature). People who send you large checks are screaming that they love the work your nonprofit is doing. What are you doing to adequately express your gratitude and appreciation to them? One dull, dry thank-you letter won’t cut it. Send a warm, sincere thank-you letter. Get it out the door promptly (shoot for 2 days). Add a hand-written note at the bottom.

Telling Stories of Homeless People with Mark Horvath

Kivi's Nonprofit Communications Blog

The story behind his signature interview question: What are your three wishes? If you don’t know Mark Horvath , you should.

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others

iMarketSmart

Give them a reminder at the bottom of every email in your signature or as a P.S. Put the message on the back of every business card. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you.

Social Media Housekeeping

Fundraising 123

Include links to your profiles on your website, email newsletters, and staff email signatures. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must.

Ep239: Hasbro Expands Online Hub That Teaches Kids How to Stand Up for Others

Selfish Giving

How did you land on ‘standing up for others’ as your signature cause focus? What would you say to others who are considering launching a signature cause program?

5 Tips to Maximize Your Nonprofit's Presence on LinkedIn

Fundraising 123

Last, add a LinkedIn icon to your website and email signatures and link the icon to your company page. LinkedIn has grown into one of the most popular social media sites for individuals to make connections and build their networks.

4 Tips for Successful Online Fundraising this December

Fundraising Coach

Clean up your email signature block. I’ve been an advocate for years about effectively using your email signature block for fundraising. The signature “block” is the information that appears after your message. That’s your signature block.

5 Steps to a Stand-Out Year-End Appeal

Getting Attention

Also, include one of your team’s name (or rotate names) in from lines and direct mail signatures. This is the beginning of the end…of the year. The time for you to bear down and give birth to the most compelling fundraising campaign you have in you! So get to it.

Grants for U.S. Nonprofits, Schools, Universities, or Government Agencies Providing Non-Traditional Solutions to Employ Individuals With Disabilities

Seeking Grant Money Today

Signature grants are not intended to fund project expansions or bring proven projects to new communities. From The Foundation Center. [If

3 Ways to Stay Safe from Cyber Attack

Getting Attention

Look for the same in the body of the email and the signature. Yes, this has to matter to you. Maybe you dodged the bullet of the most recent global cyber attack. But the next one or the ones after that could wreck your communications impact and a lot more.

email sigs as marketing, and other smart advice for nonprofits

Studio 501c

Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines. signatures. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications.

email sigs as marketing, and other smart advice for nonprofits

Studio 501c

Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines. signatures. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications.

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

And to make those campaigns manageable — and more effective — it’s best to spread them out over time, rather than concentrating all of your efforts at the end of the year or around one signature event.

Get Personal to Get Relevant – Your “From” Line & More

Getting Attention

Here are some quick ways to put this strategy to work: Unleash the power of your first name : Sign emails and other communications with your first name (as long as your full name is in your email signature ). Also, consider including a graphic of your signature in bulk emails. Getting personal in your communications is key to relationship building with prospects and supporters. It’s a core component of being relevant — a must-do for stronger connections in 2012.

Handwritten Notes

A Small Change

If you eliminate holiday cards and birthday cards that just have a signature on it, then it’s even less. When was the last time you received a handwritten note? I can count on one hand the number of handwritten notes that I’ve received in the last six months. Another remarkable thing about the handwritten notes I’ve received over the last six months is that I can tell you who they were from and what they said. Have you ever received a handwritten note that you didn’t read?

Better Business Fundraisers with Incentives

Selfish Giving

Thanks in large to part to Shake Shack’s generous offer to reward a $2 donation with one of their signatures shakes, valued at $5, the chain raised $135,000 to fight childhood hunger. If Share Our Strength’s recent pinup program with Shake Shack is proof of anything it’s that incentives work in business fundraisers.

Using Social Media in Fundraising

Kivi's Nonprofit Communications Blog

Later, participants explored ways that both nonprofits could better use social media to promote ticket sales and the silent and live auctions within their signature fundraising events. On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. I’m sharing the deck with you here. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller.

12 Ways to Get More Fans On Your Nonprofit Facebook Page

J Campbell Social Marketing

You need to advertise and promote your Facebook presence – your business cards, email signatures, print materials, direct mail appeals, events, press releases. By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page?

Day in the Life of a Nonprofit Communicator – Erika Olson

Kivi's Nonprofit Communications Blog

While writing is her first love and favorite competency, she has a strong affection for spreadsheets, is known for her event kit and its signature “external brain,” and has mad Xacto knife and Spray Mount skills from her days at a quick print shop after college. . Erika Olson.

The 2018 Best Nonprofit Conferences Calendar

EveryAction

Each year, the Nonprofit Technology Conference (NTC) is the nonprofit industry's signature technology event, and 2018 will be no different. It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar!

The road to remarkable emails

ImpactMax

Nancy Schwartz on Nonprofits most missed marketing too—email signatures. flickr/mzelle-biscotte.

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Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

Unleash the Power of Your Email Signature. Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online. Email subject lines have one main job—to get your email opened. You have two seconds to grab your reader’s attention.

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CauseTalk Radio Ep18: 5 Trends in Cause Market with Network for Good

Selfish Giving

We explore how (and why) companies transform “one off” cause-related products into signature. This week, Megan and I talk with Kate Olsen about 5 cause marketing trends as highlighted in Network for Good’s latest white paper. From crowdsourced philanthropy to social enterprise spin-offs, we have a lot of great examples of businesses doing well and good. CauseTalk Radio Podcast cause marketing cause trends kate olsen network for good

Should legacy gift notification forms die?

iMarketSmart

Yet it was so darn important for him to get her signature at the time (for his score card). I once heard a story about a legacy gift that was about to be “closed” until the organization’s CFO fumbled the ball in the end zone.