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Social Signature - What does your brand say?

Donor Power Blog

He calls it Executive Social Signatures, and I found it fascinating. . Communicate, Communicate, Communicate. I recently met a fella who maps CEO’s speeches to evaluate communication competency. His scientific model is based on a communication exchange that requires audience understanding and emotional engagement, and results in social action. .

Turn Your Email Auto-Responder Into a Powerful Marketing Tool

Getting Attention

P.S. Here’s how to use your email signature to engage your network. Case Studies auto-responder email signature message development messaging Nonprofit Communications nonprofit marketing voicemailSee below for a creative, engaging and mission-driven use of an email auto-responder (what you set up in your email program when you’re away or otherwise unable to reply in a timely manner) as a strategic marketing tactic.

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

Unleash the Power of Your Email Signature. Strategy email signature marketing planning media relations message development nonprofit branding Nonprofit Communications nonprofit marketing Social Media

Cause Marketing in Your Signature Line

Cause Related Marketing

MyContactCard, which builds web apps, has just launched CauseMail, a souped-up HTML signature line for your emails that includes contact information using branding from a select group of charities and generates a yearly $6.48

Unleash the Power of Your Email Signature -- The Most-Missed Marketing Opportunity

Getting Attention

Email signatures (a.k.a. sig lines) are a powerful, low-cost, high-return marketing tool for your organization. But what's surprising is how seldom sig lines are put to work. In fact, I frequently receive emails from nonprofit staff members with no sig line at all. Now that's a wasted opportunity.

4 Tips for Successful Online Fundraising this December

Fundraising Coach

Clean up your email signature block. I’ve been an advocate for years about effectively using your email signature block for fundraising. The signature “block” is the information that appears after your message. That’s your signature block.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

Email signatures. Adding a matching gift appeal to your email signature might be the quickest, easiest way to increase exposure for matching gifts. Extra expert advice: Learn more about incorporating matching gifts into your email signature.

The 6 most read parts of any major gift solicitation letter


The signature (to see if the sender signed it personally). I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven what people read and in what order.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Include a link in your sign-off or signature: When donors get to the end of one of your emails, they should see a “Donate Now” button just below the signature line. Abby Jarvis. Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page.

5 Tips to Maximize Your Nonprofit's Presence on LinkedIn

Fundraising 123

Last, add a LinkedIn icon to your website and email signatures and link the icon to your company page. LinkedIn has grown into one of the most popular social media sites for individuals to make connections and build their networks.

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

And to make those campaigns manageable — and more effective — it’s best to spread them out over time, rather than concentrating all of your efforts at the end of the year or around one signature event.

Nonprofit Communications Confidential: Reply All Emails

Kivi's Nonprofit Communications Blog

Maybe you should add this to your email signature: If this is an issue in your office or if you are guilty of this yourself, check out these Rules for Using the “Reply All” Button. Yeah, you’ve been there. You’re cc’d on an email that has nothing to do with you.

Social Media Housekeeping

Fundraising 123

Include links to your profiles on your website, email newsletters, and staff email signatures. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must.

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others


Give them a reminder at the bottom of every email in your signature or as a P.S. Put the message on the back of every business card. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you.

Should legacy gift notification forms die?


Yet it was so darn important for him to get her signature at the time (for his score card). I once heard a story about a legacy gift that was about to be “closed” until the organization’s CFO fumbled the ball in the end zone.

12 Ways to Get More Fans On Your Nonprofit Facebook Page

J Campbell Social Marketing

You need to advertise and promote your Facebook presence – your business cards, email signatures, print materials, direct mail appeals, events, press releases. By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page?

How We Created Our (First-Ever) Brand Identity

Kivi's Nonprofit Communications Blog

We also created logos for our signature programs, such as walking tours, to give them their own flavor while keeping them firmly in the Conservancy family. Cindy Olnick.

What Nonprofits Can Learn from Salvation Army Bell Ringers

Nonprofit Marketing Blog

In addition to donating their time and ringing their signature bell in all sorts of terrible weather, the program raises a sack of money that rivals Santa’s. Editor’s note: This post was written by Joe Waters , author of Fundraising with Businesses and Cause Marketing for Dummies.

Our Son Trayvon: Make your email subject lines as powerful as this one

Getting Attention

Unleash the Power of Your Email Signature — The Most-Missed Marketing Opportunity. Getting your emails opened is the most crucial part of your email campaign. Without that, there’s no hope of motivating the action your organization needs. When I opened my email this morning to the usual overflow, my eyes were drawn immediately to this short but powerful subject line—Our Son Trayvon. I opened the email immediately.

Day in the Life of a Nonprofit Communicator – Erika Olson

Kivi's Nonprofit Communications Blog

While writing is her first love and favorite competency, she has a strong affection for spreadsheets, is known for her event kit and its signature “external brain,” and has mad Xacto knife and Spray Mount skills from her days at a quick print shop after college. . Erika Olson.

Why I’m Working with Bloomerang

Kivi's Nonprofit Communications Blog

It does not, however, deliver verbal audit commentary with Tom’s signature pithy wit. Much of what we talk about at Nonprofit Marketing Guide requires software to do well. So naturally, I’m often asked which technology providers I recommend as you go about implementing all these best practices I share. My answer is always that I am vendor agnostic.

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Nonprofits, For Heaven's Sake Listen to Robert Rose!

Selfish Giving

They should lead with content strategy and repurpose signature content for multiple campaigns. I'm a New England Patriots fan. Robert Rose is a Dallas Cowboys fan. Nonetheless, we agree on one important thing: nonprofits are crazy not to focus more on content marketing.

17 Tips for Getting More Pinterest Followers for Your Nonprofit

J Campbell Social Marketing

Add the red P to your email signature, all blog posts, promote it everywhere you promote your website and Facebook page. Alexa recently reported that Pinterest is the 13 th most visited website in the United States and 38th globally.

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CauseTalk Radio Ep12: Phil McCarty, Godfather of Cause, Talks Nonprofit Branding, Corporate Alliances

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. [Audio clip: view full post to listen].

5 Steps to a Stand-Out Year-End Appeal

Getting Attention

Also, include one of your team’s name (or rotate names) in from lines and direct mail signatures. This is the beginning of the end…of the year. The time for you to bear down and give birth to the most compelling fundraising campaign you have in you! So get to it.

Telling Stories of Homeless People with Mark Horvath

Kivi's Nonprofit Communications Blog

The story behind his signature interview question: What are your three wishes? If you don’t know Mark Horvath , you should.

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The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

One-off promotions are replaced with strategic signature programs that are proactive, brand-centric and long-term. One moment of transformative glory for me occurred with Halloween Town , a signature cause marketing program I ran for five years.

The psychology of color and what it means for fundraising

Nonprofit Marketing Blog

Read how ASPCA made orange its signature color.). Are you red hot? Or true blue? It’s no secret that color evokes emotion and is a key visual indicator that communicates meaning. But just how much goes on in our minds when it comes to color?

Ep174: Boston Brewery Helps Entrepreneurs Brew American Dream

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream.

Face-to-Face Fundraising Tips

The Agitator

In this example, Amnesty canvassers in a Stockholm plaza collected petition signatures on an iPad, which immediately transferred and displayed them on a digital billboard overlooking the plaza. Unlike Roger, who sings its praises, I confess to no personal experience with face-to-face fundraising … other than as a consumer.

Handwritten Notes

A Small Change

If you eliminate holiday cards and birthday cards that just have a signature on it, then it’s even less. When was the last time you received a handwritten note? I can count on one hand the number of handwritten notes that I’ve received in the last six months. Another remarkable thing about the handwritten notes I’ve received over the last six months is that I can tell you who they were from and what they said. Have you ever received a handwritten note that you didn’t read?

3 Resources to Help You Raise Six-Figures with Charity Pinups

Selfish Giving

Children’s Miracle Network and their signature paper balloons are just one pinup success story. Jude Children's Research Hospital running its signature Thanks and Giving program. Paul R.

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CauseTalk Radio Ep74: Harry’s Co-Founder Gives a Shave About Causes

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jeff Raider , co-founder of men’s grooming brand Harry’s , on their signature cause platform. Give a Shave supports causes with one percent of sales and one percent of volunteer time. Jeff discusses how they are rolling out this program with their newest partner, City Year. Jeff talks about the companies that inspired Harry’s to have a strong cause connection, including his first venture, eyewear disrupter Warby Parker.

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

Ten percent of retail sales of Mont Blanc’s Signature for Good Collection, excluding VAT/sales taxes, goes to the UNICEF effort. One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities.

Making Progress on Thanking Donors

Kivi's Nonprofit Communications Blog

Several donors have called and said they look forward to my little personal notes of appreciation which I handwrite in the white space to the right of my signature. I love receiving emails from readers or people who have seen me speak on how they handle their organization’s communications. Today I’m sharing a note from Theresa Swartwood, Director of Public Relations & Marketing, at Cross-Lines Community Outreach, Inc.

13 signs that you’re an Amateur Fundraiser online

Get Fully Funded

You have no email signature. It’s easy to set up an email signature that gives your full name, title, link to your website, physical address, and a note about your organization. You’ve stuck your toe in the water to see how it feels, but you remain noncommittal. You don’t want to be left behind, but you either aren’t sure what to do or aren’t willing to invest the time (or money) to do it well. After all, everyone else is on Facebook, so you have to be there too, right?

KFC’s Shows They Don’t Give a Cluck. This Time with Juvenile Diabetes

Selfish Giving

I Googled the partnership and some Dallas KFC’s were selling JDRF’s signature sneaker pinups , which seems a more appropriate venture as it’s not directly connected to KFC’s menu.

Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

Unleash the Power of Your Email Signature. Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online. Email subject lines have one main job—to get your email opened. You have two seconds to grab your reader’s attention.

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Why one jar is not enough

Nonprofit Marketing Blog

The jars were located in areas where visitors would be the most engaged: in the library where a short film was shown, next to binders where history buffs could research individual names, and near the “Wall of Honor” where visitors could leave their own signatures. During Labor Day weekend, my husband and I were exploring the Virginia countryside, which included a visit to the Graffiti House.

Farewell, Jerry Lewis

Cause Related Marketing

Apparently Jerry was scheduled to appear in a taped segment singing his signature song 'You'll Never Walk Alone.' There’s an old story… perhaps even true… told about Winston Churchill at a party. Another guest reproves him saying, “Winston, you are drunk.” He responds, the story goes, by saying, “yes madam, and you are ugly. But tomorrow I will be sober and you will still be ugly.” We laugh at that line because it evidences Churchill’s famous wit and self-composure.