Cause Marketing in Your Signature Line

Cause Related Marketing

MyContactCard, which builds web apps, has just launched CauseMail, a souped-up HTML signature line for your emails that includes contact information using branding from a select group of charities and generates a yearly $6.48

Is your email signature actually working for you?

CrowdRise

We use Sigstr at CrowdRise and love them. Our intention with this blog is that your nonprofit will see the same value in this service that we do. So, in full disclosure, they are a current partner of ours. Marketing

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Social Signature - What does your brand say?

Donor Power Blog

He calls it Executive Social Signatures, and I found it fascinating. . Communicate, Communicate, Communicate. I recently met a fella who maps CEO’s speeches to evaluate communication competency. His scientific model is based on a communication exchange that requires audience understanding and emotional engagement, and results in social action. .

Unleash the Power of Your Email Signature -- The Most-Missed Marketing Opportunity

Getting Attention

Email signatures (a.k.a. sig lines) are a powerful, low-cost, high-return marketing tool for your organization. But what's surprising is how seldom sig lines are put to work. In fact, I frequently receive emails from nonprofit staff members with no sig line at all. Now that's a wasted opportunity.

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

Unleash the Power of Your Email Signature. Strategy email signature marketing planning media relations message development nonprofit branding Nonprofit Communications nonprofit marketing Social Media

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Turn Your Email Auto-Responder Into a Powerful Marketing Tool

Getting Attention

P.S. Here’s how to use your email signature to engage your network. Case Studies auto-responder email signature message development messaging Nonprofit Communications nonprofit marketing voicemailSee below for a creative, engaging and mission-driven use of an email auto-responder (what you set up in your email program when you’re away or otherwise unable to reply in a timely manner) as a strategic marketing tactic.

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Here's An Interesting Tool For Your Small Nonprofit

Social Media Bird Brain

Even if you don''t, the idea of creating different footers or signatures to add more context to your email is worth consideration. If you use Gmail, you might find this extension worth taking a look at. It''s a subtle sort of marketing that might pay dividends. EmailFooterApp *Note: it does ask to access your tabs and browsing history and I don''t know what it plans to do with. chrome Email Gmail Small nonprofit

How to Get People to Join Your New Facebook Group

Kivi's Nonprofit Communications Blog

Send a few specific emails announcing the launch of your Group, then continue to include a link to it in: All of your Welcome Series emails Your email newsletter Everyone’s email signature.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

Email signatures should encourage donors to reach out to the point of contact. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers.

The 6 most read parts of any major gift solicitation letter

iMarketSmart

The signature (to see if the sender signed it personally). I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven what people read and in what order.

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Which Story to Share? (G.R.E.A.T. Stories)

Getting Attention

And, in time, will motivate the action you need, whether a donation, registration, or petition signature. Sometimes we have so many strong stories available that it’s hard to select the best ones to feature in a specific campaign.

Nonprofit Communications Confidential: Reply All Emails

Kivi's Nonprofit Communications Blog

Maybe you should add this to your email signature: If this is an issue in your office or if you are guilty of this yourself, check out these Rules for Using the “Reply All” Button. Yeah, you’ve been there. You’re cc’d on an email that has nothing to do with you.

With a BIG event, it’s all about the little things.

A Small Change

Let’s face it, our signature events are a really big deal when it comes to strengthening relationships with our existing support base, as well as acquiring new giving relationships. Provide a Photo Booth, create a hashtag, feature your sponsors in creative ways, do a Dessert Frenzy, signature cocktail, live painting, or consider some video messaging to promote. Galas. Extravaganzas. Auctions. You insert the action here – A-thons.

Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

It’s not cute to use the term “In Solidarity” in statements and email signatures unless you are ready to carry the burden. . In days following the murder of George Floyd. I had no words.

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This Thank You Email Gave Me the Warm and Fuzzies

Kivi's Nonprofit Communications Blog

The receipt and wonky legal language were after the signature. One day last month, I may or may not have been avoiding work and was down one of those Wikipedia rabbit holes I so often find myself.

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ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Signature needed. Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion!

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Email Merge Secret

A Small Change

And then do an email merge with their name and stick your email signature at the bottom. I wrote earlier about how writing informally can be a great strategy to personalize a donor letter. We all use email and receive way to many mass emails.

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3 Tools to Fuel Fundraising Ambassadors

Getting Attention

Ready-to-use email signatures are powerful and easy to implement. We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s.

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others

iMarketSmart

Give them a reminder at the bottom of every email in your signature or as a P.S. Put the message on the back of every business card. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you.

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

Petition signatures? This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results.

5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

From the registration table at your next event, to your volunteers or organizers collecting petition signatures at a farmers’ market or festival table, to a door-to-door fundraising canvass, can be powered by a mobile app like EveryAction’s MiniVAN Street Team.

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4 Tips for Successful Online Fundraising this December

Fundraising Coach

Clean up your email signature block. I’ve been an advocate for years about effectively using your email signature block for fundraising. The signature “block” is the information that appears after your message. That’s your signature block.

Ep239: Hasbro Expands Online Hub That Teaches Kids How to Stand Up for Others

Selfish Giving

How did you land on ‘standing up for others’ as your signature cause focus? What would you say to others who are considering launching a signature cause program?

5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19

J Campbell Social Marketing

I’ve been seeing a lot of my favorite conferences shift to virtual lately, as nonprofit organizations from the Association of Fundraising Professionals to smaller organizations like my local community foundation, the Essex County Community Foundation, take their signature conferences online. .

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3 Ways to Stay Safe from Cyber Attack

Getting Attention

Look for the same in the body of the email and the signature. Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more.

Telling Stories of Homeless People with Mark Horvath

Kivi's Nonprofit Communications Blog

The story behind his signature interview question: What are your three wishes? If you don’t know Mark Horvath , you should.

When people express themselves with their checkbook

Get Fully Funded

Sign it yourself (no digital signature). People who send you large checks are screaming that they love the work your nonprofit is doing. What are you doing to adequately express your gratitude and appreciation to them? One dull, dry thank-you letter won’t cut it. Send a warm, sincere thank-you letter. Get it out the door promptly (shoot for 2 days). Add a hand-written note at the bottom.

Better Business Fundraisers with Incentives

Selfish Giving

Thanks in large to part to Shake Shack’s generous offer to reward a $2 donation with one of their signatures shakes, valued at $5, the chain raised $135,000 to fight childhood hunger. If Share Our Strength’s recent pinup program with Shake Shack is proof of anything it’s that incentives work in business fundraisers.

Social Media Housekeeping

Fundraising 123

Include links to your profiles on your website, email newsletters, and staff email signatures. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must.

5 Tips to Maximize Your Nonprofit's Presence on LinkedIn

Fundraising 123

Last, add a LinkedIn icon to your website and email signatures and link the icon to your company page. LinkedIn has grown into one of the most popular social media sites for individuals to make connections and build their networks.

CauseTalk Radio Ep18: 5 Trends in Cause Market with Network for Good

Selfish Giving

We explore how (and why) companies transform “one off” cause-related products into signature. This week, Megan and I talk with Kate Olsen about 5 cause marketing trends as highlighted in Network for Good’s latest white paper. From crowdsourced philanthropy to social enterprise spin-offs, we have a lot of great examples of businesses doing well and good. CauseTalk Radio Podcast cause marketing cause trends kate olsen network for good

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The 2019 Best Nonprofit Conferences Calendar

EveryAction

Each year, the Nonprofit Technology Conference (NTC) is the nonprofit industry's signature technology event, and 2019 will be no different. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar!

??BREAKING NEWS??#GivingTuesday Announces Day of Fundraising & Action in Response to Coronavirus – #GivingTuesdayNow #NPCOVID19

J Campbell Social Marketing

In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020.

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Should legacy gift notification forms die?

iMarketSmart

Yet it was so darn important for him to get her signature at the time (for his score card). I once heard a story about a legacy gift that was about to be “closed” until the organization’s CFO fumbled the ball in the end zone.

Why a single tambourine is annoying and what you can do about it

iMarketSmart

I think they deserve solid, consistent marketing that includes their photo and signature. Bang-jangle! Bang-jangle! Bang-jangle! That’s the sound of a lone tambourine. Sounds good if it’s accompanied with music and it follows a consistent cadence.

CauseTalk Radio Ep74: Harry’s Co-Founder Gives a Shave About Causes

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jeff Raider , co-founder of men’s grooming brand Harry’s , on their signature cause platform. Give a Shave supports causes with one percent of sales and one percent of volunteer time. Jeff discusses how they are rolling out this program with their newest partner, City Year. Jeff talks about the companies that inspired Harry’s to have a strong cause connection, including his first venture, eyewear disrupter Warby Parker.

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Ep174: Boston Brewery Helps Entrepreneurs Brew American Dream

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream.

5 Steps to a Stand-Out Year-End Appeal

Getting Attention

Also, include one of your team’s name (or rotate names) in from lines and direct mail signatures. This is the beginning of the end…of the year. The time for you to bear down and give birth to the most compelling fundraising campaign you have in you! So get to it.

email sigs as marketing, and other smart advice for nonprofits

Studio 501c

Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines. signatures. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications.

email sigs as marketing, and other smart advice for nonprofits

Studio 501c

Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines. signatures. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications.

Handwritten Notes

A Small Change

If you eliminate holiday cards and birthday cards that just have a signature on it, then it’s even less. When was the last time you received a handwritten note? I can count on one hand the number of handwritten notes that I’ve received in the last six months. Another remarkable thing about the handwritten notes I’ve received over the last six months is that I can tell you who they were from and what they said. Have you ever received a handwritten note that you didn’t read?

CauseTalk Radio Ep12: Phil McCarty, Godfather of Cause, Talks Nonprofit Branding, Corporate Alliances

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. [Audio clip: view full post to listen].

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3 Reasons Why You Should Market Charitable IRA Rollovers (And What They Are)

iMarketSmart

What would you do with $2.5 trillion? Retire? Buy a beach house? Travel the world? Develop a marketing strategy for Charitable IRA Rollovers? Probably not the latter). The options seem limitless, and, in fact, they most certainly are if you were to come across that much money!