Is your email signature actually working for you?


We use Sigstr at CrowdRise and love them. Our intention with this blog is that your nonprofit will see the same value in this service that we do. So, in full disclosure, they are a current partner of ours. Marketing

Cause Marketing in Your Signature Line

Cause Related Marketing

MyContactCard, which builds web apps, has just launched CauseMail, a souped-up HTML signature line for your emails that includes contact information using branding from a select group of charities and generates a yearly $6.48

Social Signature - What does your brand say?

Donor Power Blog

He calls it Executive Social Signatures, and I found it fascinating. . Communicate, Communicate, Communicate. I recently met a fella who maps CEO’s speeches to evaluate communication competency. His scientific model is based on a communication exchange that requires audience understanding and emotional engagement, and results in social action. .

Unleash the Power of Your Email Signature -- The Most-Missed Marketing Opportunity

Getting Attention

Email signatures (a.k.a. sig lines) are a powerful, low-cost, high-return marketing tool for your organization. But what's surprising is how seldom sig lines are put to work. In fact, I frequently receive emails from nonprofit staff members with no sig line at all. Now that's a wasted opportunity.

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

Unleash the Power of Your Email Signature. Strategy email signature marketing planning media relations message development nonprofit branding Nonprofit Communications nonprofit marketing Social Media

Ep239: Hasbro Expands Online Hub That Teaches Kids How to Stand Up for Others

Selfish Giving

How did you land on ‘standing up for others’ as your signature cause focus? What would you say to others who are considering launching a signature cause program?

ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Signature needed. Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion!

Words 158

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

Ready-to-use email signatures are powerful and easy to implement. We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s.

Nonprofit Communications Confidential: Reply All Emails

Kivi's Nonprofit Communications Blog

Maybe you should add this to your email signature: If this is an issue in your office or if you are guilty of this yourself, check out these Rules for Using the “Reply All” Button. Yeah, you’ve been there. You’re cc’d on an email that has nothing to do with you.

Email 134

With a BIG event, it’s all about the little things.

A Small Change

Let’s face it, our signature events are a really big deal when it comes to strengthening relationships with our existing support base, as well as acquiring new giving relationships. Provide a Photo Booth, create a hashtag, feature your sponsors in creative ways, do a Dessert Frenzy, signature cocktail, live painting, or consider some video messaging to promote. Galas. Extravaganzas. Auctions. You insert the action here – A-thons.

3 Ways to Stay Safe from Cyber Attack

Getting Attention

Look for the same in the body of the email and the signature. Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more.

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others


Give them a reminder at the bottom of every email in your signature or as a P.S. Put the message on the back of every business card. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you.

Email Merge Secret

A Small Change

And then do an email merge with their name and stick your email signature at the bottom. I wrote earlier about how writing informally can be a great strategy to personalize a donor letter. We all use email and receive way to many mass emails.

Email 130

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

Email signatures. Adding a matching gift appeal to your email signature might be the quickest, easiest way to increase exposure for matching gifts. Extra expert advice: Learn more about incorporating matching gifts into your email signature.

Ep174: Boston Brewery Helps Entrepreneurs Brew American Dream

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Risa Sherman , Manager of Philanthropy & Cause Marketing at The Boston Beer Company , about the company's signature cause initiative, Brewing the American Dream.

When people express themselves with their checkbook

Get Fully Funded

Sign it yourself (no digital signature). People who send you large checks are screaming that they love the work your nonprofit is doing. What are you doing to adequately express your gratitude and appreciation to them? One dull, dry thank-you letter won’t cut it. Send a warm, sincere thank-you letter. Get it out the door promptly (shoot for 2 days). Add a hand-written note at the bottom.

Grants for U.S. Nonprofits, Schools, Universities, or Government Agencies Providing Non-Traditional Solutions to Employ Individuals With Disabilities

Seeking Grant Money Today

Signature grants are not intended to fund project expansions or bring proven projects to new communities. From The Foundation Center. [If

Ep211: JetBlue's Cause Marketing Soars with Reading Initiative

Selfish Giving

JetBlue's signature program, Soar with Reading , that was created six years ago. Today on CauseTalk Radio , Megan and I talk to Icema Gibbs , Director, Corporate Social Responsibility, for JetBlue Airways , about JetBlue for Good.

Ep209: Habitat Launches First Cause Marketing Platform, 'Home is the Key'

Selfish Giving

After 40 years, Habitat for Humanity is launching its first signature campaign, Home is the Key.

Ep229: Zappos Sponsors Pet Adoptions with 'Friends on Us Fridays'

Selfish Giving

How Zappos narrowed its cause-focus to two signature programs. [Note on Today's Podcast: Megan and were testing a new way to record the show and everything was going great. until afterward when we listened to the audio.

Nov 63

Telling Stories of Homeless People with Mark Horvath

Kivi's Nonprofit Communications Blog

The story behind his signature interview question: What are your three wishes? If you don’t know Mark Horvath , you should.

Video 168

Better Business Fundraisers with Incentives

Selfish Giving

Thanks in large to part to Shake Shack’s generous offer to reward a $2 donation with one of their signatures shakes, valued at $5, the chain raised $135,000 to fight childhood hunger. If Share Our Strength’s recent pinup program with Shake Shack is proof of anything it’s that incentives work in business fundraisers.

email sigs as marketing, and other smart advice for nonprofits

Studio 501c

Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines. signatures. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications.

Email 40

CauseTalk Radio Ep18: 5 Trends in Cause Market with Network for Good

Selfish Giving

We explore how (and why) companies transform “one off” cause-related products into signature. This week, Megan and I talk with Kate Olsen about 5 cause marketing trends as highlighted in Network for Good’s latest white paper. From crowdsourced philanthropy to social enterprise spin-offs, we have a lot of great examples of businesses doing well and good. CauseTalk Radio Podcast cause marketing cause trends kate olsen network for good

Radio 40

Why a single tambourine is annoying and what you can do about it


I think they deserve solid, consistent marketing that includes their photo and signature. Bang-jangle! Bang-jangle! Bang-jangle! That’s the sound of a lone tambourine. Sounds good if it’s accompanied with music and it follows a consistent cadence.

A 2017 Media Relations Calendar for Resource-Strapped Nonprofits

Kivi's Nonprofit Communications Blog

And to make those campaigns manageable — and more effective — it’s best to spread them out over time, rather than concentrating all of your efforts at the end of the year or around one signature event.

Day in the Life of a Nonprofit Communicator – Erika Olson

Kivi's Nonprofit Communications Blog

While writing is her first love and favorite competency, she has a strong affection for spreadsheets, is known for her event kit and its signature “external brain,” and has mad Xacto knife and Spray Mount skills from her days at a quick print shop after college. . Erika Olson.

12 Ways to Get the Most from Your Tagline

Getting Attention

Adding the tagline to your email signature is a cost-effective way to share information about your organization. Email signature Often overlooked: 11. A great tagline separates your organization from the pack while expressing the heart and soul of your organization. So when you integrate your tagline into all of your communications, you’re well on your way to having a memorable brand.

Brand 100

4 Tips for Successful Online Fundraising this December

Fundraising Coach

Clean up your email signature block. I’ve been an advocate for years about effectively using your email signature block for fundraising. The signature “block” is the information that appears after your message. That’s your signature block.

Should legacy gift notification forms die?


Yet it was so darn important for him to get her signature at the time (for his score card). I once heard a story about a legacy gift that was about to be “closed” until the organization’s CFO fumbled the ball in the end zone.

CauseTalk Radio Ep74: Harry’s Co-Founder Gives a Shave About Causes

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jeff Raider , co-founder of men’s grooming brand Harry’s , on their signature cause platform. Give a Shave supports causes with one percent of sales and one percent of volunteer time. Jeff discusses how they are rolling out this program with their newest partner, City Year. Jeff talks about the companies that inspired Harry’s to have a strong cause connection, including his first venture, eyewear disrupter Warby Parker.

Radio 54

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Include a link in your sign-off or signature: When donors get to the end of one of your emails, they should see a “Donate Now” button just below the signature line. Abby Jarvis. Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page.

Social Media Housekeeping

Fundraising 123

Include links to your profiles on your website, email newsletters, and staff email signatures. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must.

Using Social Media in Fundraising

Kivi's Nonprofit Communications Blog

Later, participants explored ways that both nonprofits could better use social media to promote ticket sales and the silent and live auctions within their signature fundraising events. On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. I’m sharing the deck with you here. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller.

How We Created Our (First-Ever) Brand Identity

Kivi's Nonprofit Communications Blog

We also created logos for our signature programs, such as walking tours, to give them their own flavor while keeping them firmly in the Conservancy family. Cindy Olnick.

Brand 221

5 Tips to Maximize Your Nonprofit's Presence on LinkedIn

Fundraising 123

Last, add a LinkedIn icon to your website and email signatures and link the icon to your company page. LinkedIn has grown into one of the most popular social media sites for individuals to make connections and build their networks.

Reader Favorites to Power Up Your Nonprofit Communications in 2010

Getting Attention

Nonprofits' Most Missed Marketing Tool -- Email Signatures. Crafting your email signature to feature key information about your organization is a simple and inexpensive way to communicate your message to your contacts. This year saw the explosion of social media, online video and mobile content. We’ve friended, tweeted and absorbed more content on the web in 2009 than ever before.

What’s missing from your emails? A great tip on a good ending

Nonprofit Marketing Blog

An often overlooked, free way to promote your cause is right in front of you - your email signature. The signature line caught my eye, because it said: A Story. I have never, ever seen a signature line with a story in it, and it seized my attention and thoroughly won me over. Why is a mini-story a great signature idea? You send out loads of emails every day. Each is an opportunity to tell your story.

Email 41

CauseTalk Radio Ep12: Phil McCarty, Godfather of Cause, Talks Nonprofit Branding, Corporate Alliances

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. [Audio clip: view full post to listen].

Day in the Life of a Nonprofit Communicator – Emily Roush-Bobolz

Kivi's Nonprofit Communications Blog

This is usually the time in the afternoon when I think of a few wish-list items, such as a page I think we should add to our website or a new email signature we should ask the staff to use, so I make some notes of what I’d like to share with the Communications Team on our next call.