Is your email signature actually working for you?

Reviewsnap

We use Sigstr at CrowdRise and love them. Our intention with this blog is that your nonprofit will see the same value in this service that we do. So, in full disclosure, they are a current partner of ours. Marketing

Cause Marketing in Your Signature Line

Cause Related Marketing

MyContactCard, which builds web apps, has just launched CauseMail, a souped-up HTML signature line for your emails that includes contact information using branding from a select group of charities and generates a yearly $6.48 donation to the chosen charity. The service costs an individual $12.95 a year. It is being marketed to both individuals and charities. The pitch MyContactCard is making to. Jude Special Olympics Surfrider Foundation One Amazon S3 COTA LiveSTRONG Green Day

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Social Signature - What does your brand say?

Donor Power Blog

He calls it Executive Social Signatures, and I found it fascinating. . Communicate, Communicate, Communicate. I recently met a fella who maps CEO’s speeches to evaluate communication competency. His scientific model is based on a communication exchange that requires audience understanding and emotional engagement, and results in social action. .

Unleash the Power of Your Email Signature -- The Most-Missed Marketing Opportunity

Getting Attention

Email signatures (a.k.a. sig lines) are a powerful, low-cost, high-return marketing tool for your organization. But what's surprising is how seldom sig lines are put to work. In fact, I frequently receive emails from nonprofit staff members with no sig line at all. Now that's a wasted opportunity.

Turn Your Email Auto-Responder Into a Powerful Marketing Tool

Getting Attention

P.S. Here’s how to use your email signature to engage your network. Case Studies auto-responder email signature message development messaging Nonprofit Communications nonprofit marketing voicemailSee below for a creative, engaging and mission-driven use of an email auto-responder (what you set up in your email program when you’re away or otherwise unable to reply in a timely manner) as a strategic marketing tactic.

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Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

Unleash the Power of Your Email Signature. Strategy email signature marketing planning media relations message development nonprofit branding Nonprofit Communications nonprofit marketing Social Media2010 delivered cause-marketing shockers, highly-effective disaster relief communications, a tougher-than-ever fundraising environment and the continued emergence of Facebook, even as the basics remained the cornerstone of nonprofit marketing impact.

Here's An Interesting Tool For Your Small Nonprofit

Social Media Bird Brain

Even if you don''t, the idea of creating different footers or signatures to add more context to your email is worth consideration. If you use Gmail, you might find this extension worth taking a look at. It''s a subtle sort of marketing that might pay dividends. EmailFooterApp *Note: it does ask to access your tabs and browsing history and I don''t know what it plans to do with. chrome Email Gmail Small nonprofit

3 Tools Power Ambassadors to Year-End Wins

Getting Attention

Ready-to-use email signatures make it easy for your ambassadors to close their emails in a way that’s hard to ignore or forget. Take this memorable email signature from the United States Holocaust Memorial Museum : 2) Graphic badges ready to cut-and-paste into your ambassadors’ emails, tweets, Instagram and Facebook posts. We all have an incredible marketing and fundraising resource right in front of us— our colleague, board member, and loyal volunteer ambassador s.

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With a BIG event, it’s all about the little things.

A Small Change

Let’s face it, our signature events are a really big deal when it comes to strengthening relationships with our existing support base, as well as acquiring new giving relationships. Provide a Photo Booth, create a hashtag, feature your sponsors in creative ways, do a Dessert Frenzy, signature cocktail, live painting, or consider some video messaging to promote. Galas. Extravaganzas. Auctions. You insert the action here – A-thons.

How to Create a Workable Social Media Plan for Your Nonprofit (That Won’t Make You Lose Your Mind)

J Campbell Social Marketing

This is my signature online training program for nonprofits, where you will walk away with a Social Media Playbook and action plan for your specific organization. Social Media for Social Good Academy is OPEN FOR ENROLLMENT! Learn more here.

The 6 most read parts of any major gift solicitation letter

iMarketSmart

The signature (to see if the sender signed it personally). I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven what people read and in what order. Here are the 6 most read parts of any major gift solicitation letter: The sender (firstly, the donor wants to see who sent the letter).

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Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

Email signatures should encourage donors to reach out to the point of contact. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming.

Which Story to Share? (G.R.E.A.T. Stories)

Getting Attention

And, in time, will motivate the action you need, whether a donation, registration, or petition signature. Sometimes we have so many strong stories available that it’s hard to select the best ones to feature in a specific campaign. At other times, it seems impossible to source the right story or find a fitting one to harvest from the story bank. I’ve been there.

Email Merge Secret

A Small Change

And then do an email merge with their name and stick your email signature at the bottom. I wrote earlier about how writing informally can be a great strategy to personalize a donor letter. We all use email and receive way to many mass emails. We have become experts at figuring out what is an email we need to read and what we can delete right away.

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3 Tools to Fuel Fundraising Ambassadors

Getting Attention

Ready-to-use email signatures are powerful and easy to implement. We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. But most of us look right past them, much less make it appealing or easy for them to participate and succeed! You still have time to launch your team of fundraising messengers to spur year-end giving. They’re already fans, so many of them will be eager and effective fundraisers.

5 Ways to Get Your Major Donors to Refer You and Your Organization to Others

iMarketSmart

Give them a reminder at the bottom of every email in your signature or as a P.S. Put the message on the back of every business card. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you. Make sure the reminder includes a benefit for the major supporter such as: “Please consider referring your friends to me so I can help them learn how they can impact too.

When people express themselves with their checkbook

Get Fully Funded

Sign it yourself (no digital signature). People who send you large checks are screaming that they love the work your nonprofit is doing. What are you doing to adequately express your gratitude and appreciation to them? One dull, dry thank-you letter won’t cut it. Send a warm, sincere thank-you letter. Get it out the door promptly (shoot for 2 days). Add a hand-written note at the bottom.

5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

If your signature events are working, consider using paid social ads to get more participation. . Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5 million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, and ‘gramming. . Of course, being “active” is one thing – but are nonprofits truly leveraging the power and potential of these channels to get results? .

Social Media Housekeeping

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Include links to your profiles on your website, email newsletters, and staff email signatures. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must.

5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

From the registration table at your next event, to your volunteers or organizers collecting petition signatures at a farmers’ market or festival table, to a door-to-door fundraising canvass, can be powered by a mobile app like EveryAction’s MiniVAN Street Team. According to the recently released. M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior.

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4 Tips for Successful Online Fundraising this December

Fundraising Coach

Clean up your email signature block. I’ve been an advocate for years about effectively using your email signature block for fundraising. The signature “block” is the information that appears after your message. That’s your signature block. I love switching my “call to action” in my email signature to reflect the next big thing (a special project, a fundraising event, the theme of the direct mail appeal, etc.).

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

Petition signatures? This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients. Without measurement and analysis: How will you know what to improve upon?

Nonprofit Communications Confidential: Reply All Emails

Kivi's Nonprofit Communications Blog

Maybe you should add this to your email signature: If this is an issue in your office or if you are guilty of this yourself, check out these Rules for Using the “Reply All” Button. Yeah, you’ve been there. You’re cc’d on an email that has nothing to do with you. Then, to make matters worse, everyone who answers that email hits “Reply All” continuing the endless loop of suck.

How to Get People to Join Your New Facebook Group

Kivi's Nonprofit Communications Blog

Send a few specific emails announcing the launch of your Group, then continue to include a link to it in: All of your Welcome Series emails Your email newsletter Everyone’s email signature. Yesterday, I shared a tutorial on how to create your Facebook Group , and now that it’s all set up, it’s time to invite your members! But first, we have to make sure you actually answered a couple of the questions I asked yesterday.

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3 Ways to Stay Safe from Cyber Attack

Getting Attention

Look for the same in the body of the email and the signature. Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more. If or when your organization gets hacked, it’ll bring all activity—including communications and fundraising—to an absolute standstill.

5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19

J Campbell Social Marketing

I’ve been seeing a lot of my favorite conferences shift to virtual lately, as nonprofit organizations from the Association of Fundraising Professionals to smaller organizations like my local community foundation, the Essex County Community Foundation, take their signature conferences online. . The coronavirus pandemic is sweeping across the globe. Human behavior itself is shifting towards online and digital as we social distance to slow the spread and save lives. .

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ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Signature needed. Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to! And if you’re interested in learning more about digital advocacy, check out my live, subscriber-only Beginner’s Guide to Digital Advocacy webinar on Wednesday, March 30, 1 pm ET.

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5 Tips to Maximize Your Nonprofit's Presence on LinkedIn

Fundraising 123

Last, add a LinkedIn icon to your website and email signatures and link the icon to your company page. LinkedIn has grown into one of the most popular social media sites for individuals to make connections and build their networks. Although at times it may seem like only big businesses or recruiters use LinkedIn, it also offers plenty of great tools for nonprofit organizations. In fact, LinkedIn can help your nonprofit extend your marketing efforts and drive growth. .

Handwritten Notes

A Small Change

If you eliminate holiday cards and birthday cards that just have a signature on it, then it’s even less. When was the last time you received a handwritten note? I can count on one hand the number of handwritten notes that I’ve received in the last six months. Another remarkable thing about the handwritten notes I’ve received over the last six months is that I can tell you who they were from and what they said. Have you ever received a handwritten note that you didn’t read?

This Thank You Email Gave Me the Warm and Fuzzies

Kivi's Nonprofit Communications Blog

The receipt and wonky legal language were after the signature. One day last month, I may or may not have been avoiding work and was down one of those Wikipedia rabbit holes I so often find myself. I honestly can’t remember if I was chasing true crime stories, tracing the British monarchy or checking out the plots to books I will never read, but still want to know about (don’t ask – it’s a weird thing I do, I know).

email sigs as marketing, and other smart advice for nonprofits

Studio 501c

Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines. signatures. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications.

email sigs as marketing, and other smart advice for nonprofits

Studio 501c

Take, for example, this article about a free and underused marketing opportunity, e-mail signatures. Employees can convey key messages about your mission, programs, and events through consistent signature formats and regularly updated and hyperlinked taglines. signatures. I don't know Nancy Schwartz , but her advice on communications for nonprofits is smart, succinct, and important. Reading her articles could be considered a crash course in nonprofit marketing communications.

The 2019 Best Nonprofit Conferences Calendar

EveryAction

Each year, the Nonprofit Technology Conference (NTC) is the nonprofit industry's signature technology event, and 2019 will be no different. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic. We have everything from: Fundraising & Grants.

Better Business Fundraisers with Incentives

Selfish Giving

Thanks in large to part to Shake Shack’s generous offer to reward a $2 donation with one of their signatures shakes, valued at $5, the chain raised $135,000 to fight childhood hunger. If Share Our Strength’s recent pinup program with Shake Shack is proof of anything it’s that incentives work in business fundraisers.

Get Personal to Get Relevant – Your “From” Line & More

Getting Attention

Here are some quick ways to put this strategy to work: Unleash the power of your first name : Sign emails and other communications with your first name (as long as your full name is in your email signature ). Also, consider including a graphic of your signature in bulk emails. Getting personal in your communications is key to relationship building with prospects and supporters. It’s a core component of being relevant — a must-do for stronger connections in 2012.

Should legacy gift notification forms die?

iMarketSmart

Yet it was so darn important for him to get her signature at the time (for his score card). I once heard a story about a legacy gift that was about to be “closed” until the organization’s CFO fumbled the ball in the end zone. Here’s how it goes: The fundraiser did a great job. She’d been meeting with this particular supporter for years. She knew all about her goals and desires. Indeed, they had a very real and special relationship. They understood one another.

CauseTalk Radio Ep18: 5 Trends in Cause Market with Network for Good

Selfish Giving

We explore how (and why) companies transform “one off” cause-related products into signature. This week, Megan and I talk with Kate Olsen about 5 cause marketing trends as highlighted in Network for Good’s latest white paper. From crowdsourced philanthropy to social enterprise spin-offs, we have a lot of great examples of businesses doing well and good. CauseTalk Radio Podcast cause marketing cause trends kate olsen network for good

Ep239: Hasbro Expands Online Hub That Teaches Kids How to Stand Up for Others

Selfish Giving

How did you land on ‘standing up for others’ as your signature cause focus? What would you say to others who are considering launching a signature cause program? Today on CauseTalk Radio , Megan and I talking to Karen Davis , Senior Vice President of Global Philanthropy and Social Impact at Hasbro , about Be Fearless Be Kind, a philanthropic initiative, which is designed to empower kids to have the compassion and courage to stand up for others and make a difference.

Why a single tambourine is annoying and what you can do about it

iMarketSmart

I think they deserve solid, consistent marketing that includes their photo and signature. Bang-jangle! Bang-jangle! Bang-jangle! That’s the sound of a lone tambourine. Sounds good if it’s accompanied with music and it follows a consistent cadence. But when it’s banged on it’s own, it’s a bit distracting (at best) and downright annoying (at worst).

Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

It’s not cute to use the term “In Solidarity” in statements and email signatures unless you are ready to carry the burden. . In days following the murder of George Floyd. I had no words. This is unusual for me as a journalist, speaker, leadership team member of an advocacy-based nonprofit, and downright talkative person. . Image: Unsplash by munshots. My nonprofit wanted to put out a statement. Freelance news stories [demanding a Black perspective] awaited.

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12 Ways to Get the Most from Your Tagline

Getting Attention

Adding the tagline to your email signature is a cost-effective way to share information about your organization. Email signature Often overlooked: 11. A great tagline separates your organization from the pack while expressing the heart and soul of your organization. So when you integrate your tagline into all of your communications, you’re well on your way to having a memorable brand.

You must learn the language

Get Fully Funded

Each of them has a unique, signature verbalization which makes it easy to tell them apart from the other room. On our farm, we have 4 cats. Each of them was rescued from a shelter and they are all a part of our family. The fun part is that they are all very different from one another. And none of them actually say “meow.&#.

??BREAKING NEWS??#GivingTuesday Announces Day of Fundraising & Action in Response to Coronavirus – #GivingTuesdayNow #NPCOVID19

J Campbell Social Marketing

In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world. Join me and Kat Murphy Toms, GivingTuesday ‘s Digital Strategy Director, and Josh Hirsch, Director of Mission and Communication of Susan G.

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