Is your email signature actually working for you?


We use Sigstr at CrowdRise and love them. Our intention with this blog is that your nonprofit will see the same value in this service that we do. So, in full disclosure, they are a current partner of ours. Marketing

Newsletter: Add This Industry to Your Prospect List Now ; Everything Old is New Again as Pizza Hut Launches New Book It! ; For Career Success You Need a Signature Move

Selfish Giving

Find your signature move. What's your signature move? I'm helping my 89-year-old mom settle into her new home this week. I took this picture to showoff my bed-making skills! Pretty good, right? My mom didn't agree as she has a 36-step process for making a bed and I missed a few steps.


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Cause Marketing in Your Signature Line

Cause Related Marketing

MyContactCard, which builds web apps, has just launched CauseMail, a souped-up HTML signature line for your emails that includes contact information using branding from a select group of charities and generates a yearly $6.48 donation to the chosen charity. The service costs an individual $12.95 a year. It is being marketed to both individuals and charities. The pitch MyContactCard is making to. Jude Special Olympics Surfrider Foundation One Amazon S3 COTA LiveSTRONG Green Day

Social Signature - What does your brand say?

Donor Power Blog

He calls it Executive Social Signatures, and I found it fascinating. . Communicate, Communicate, Communicate. I recently met a fella who maps CEO’s speeches to evaluate communication competency. His scientific model is based on a communication exchange that requires audience understanding and emotional engagement, and results in social action. .

Unleash the Power of Your Email Signature -- The Most-Missed Marketing Opportunity

Getting Attention

Email signatures (a.k.a. sig lines) are a powerful, low-cost, high-return marketing tool for your organization. But what's surprising is how seldom sig lines are put to work. In fact, I frequently receive emails from nonprofit staff members with no sig line at all. Now that's a wasted opportunity.

Turn Your Email Auto-Responder Into a Powerful Marketing Tool

Getting Attention

P.S. Here’s how to use your email signature to engage your network. Case Studies auto-responder email signature message development messaging Nonprofit Communications nonprofit marketing voicemailSee below for a creative, engaging and mission-driven use of an email auto-responder (what you set up in your email program when you’re away or otherwise unable to reply in a timely manner) as a strategic marketing tactic.

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Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

Unleash the Power of Your Email Signature. Strategy email signature marketing planning media relations message development nonprofit branding Nonprofit Communications nonprofit marketing Social Media2010 delivered cause-marketing shockers, highly-effective disaster relief communications, a tougher-than-ever fundraising environment and the continued emergence of Facebook, even as the basics remained the cornerstone of nonprofit marketing impact.

Here's An Interesting Tool For Your Small Nonprofit

Social Media Bird Brain

Even if you don''t, the idea of creating different footers or signatures to add more context to your email is worth consideration. If you use Gmail, you might find this extension worth taking a look at. It''s a subtle sort of marketing that might pay dividends. EmailFooterApp *Note: it does ask to access your tabs and browsing history and I don''t know what it plans to do with. chrome Email Gmail Small nonprofit

How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

Email signatures and business cards. Some nonprofits include a short line about Planned Giving and a link to more information in their email signature lines or on business cards. Tony Martignetti. Today Tony Martignetti joins us to talk about marketing your bequests program. Kristina.

3 Tools Power Ambassadors to Year-End Wins

Getting Attention

Ready-to-use email signatures make it easy for your ambassadors to close their emails in a way that’s hard to ignore or forget. Take this memorable email signature from the United States Holocaust Memorial Museum : 2) Graphic badges ready to cut-and-paste into your ambassadors’ emails, tweets, Instagram and Facebook posts. We all have an incredible marketing and fundraising resource right in front of us— our colleague, board member, and loyal volunteer ambassador s.

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With a BIG event, it’s all about the little things.

A Small Change

Let’s face it, our signature events are a really big deal when it comes to strengthening relationships with our existing support base, as well as acquiring new giving relationships. Provide a Photo Booth, create a hashtag, feature your sponsors in creative ways, do a Dessert Frenzy, signature cocktail, live painting, or consider some video messaging to promote. Galas. Extravaganzas. Auctions. You insert the action here – A-thons.

Why Your Nonprofit Needs Both Branding And Marketing Strategies

J Campbell Social Marketing

So, when you launch a custom donation page for your latest fundraising campaign, host an educational event , gather signatures for a petition, or any other act, it’s all part of your marketing. Join my new, on demand Free Masterclass: 3 Must-Have Elements of Social Media Content that Converts.

Which Story to Share? (G.R.E.A.T. Stories)

Getting Attention

And, in time, will motivate the action you need, whether a donation, registration, or petition signature. Sometimes we have so many strong stories available that it’s hard to select the best ones to feature in a specific campaign. At other times, it seems impossible to source the right story or find a fitting one to harvest from the story bank. I’ve been there.

The 6 most read parts of any major gift solicitation letter


The signature (to see if the sender signed it personally). I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven what people read and in what order. Here are the 6 most read parts of any major gift solicitation letter: The sender (firstly, the donor wants to see who sent the letter).

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How to Get People to Join Your New Facebook Group

Kivi's Nonprofit Communications Blog

Send a few specific emails announcing the launch of your Group, then continue to include a link to it in: All of your Welcome Series emails Your email newsletter Everyone’s email signature.

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How can your B2B Tech Marketing Strategy Go Green

Nonprofit Marketing Insights by GlobalOwls

You can also increase customers’ awareness of this green project via newsletters, website banners, or email signatures. How can your B2B Tech Marketing Strategy Go Green. Are you looking to Improve your CSR by going Green?

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Why You Should Start Creating a Mid-Level Donor Program ASAP


Email signatures should encourage donors to reach out to the point of contact. By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming.

Nonprofit Communications Confidential: Reply All Emails

Kivi's Nonprofit Communications Blog

Maybe you should add this to your email signature: If this is an issue in your office or if you are guilty of this yourself, check out these Rules for Using the “Reply All” Button. Yeah, you’ve been there. You’re cc’d on an email that has nothing to do with you. Then, to make matters worse, everyone who answers that email hits “Reply All” continuing the endless loop of suck.

This Thank You Email Gave Me the Warm and Fuzzies

Kivi's Nonprofit Communications Blog

The receipt and wonky legal language were after the signature. One day last month, I may or may not have been avoiding work and was down one of those Wikipedia rabbit holes I so often find myself.

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3 Tools to Fuel Fundraising Ambassadors

Getting Attention

Ready-to-use email signatures are powerful and easy to implement. We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. But most of us look right past them, much less make it appealing or easy for them to participate and succeed! You still have time to launch your team of fundraising messengers to spur year-end giving. They’re already fans, so many of them will be eager and effective fundraisers.

ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Signature needed. Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to! And if you’re interested in learning more about digital advocacy, check out my live, subscriber-only Beginner’s Guide to Digital Advocacy webinar on Wednesday, March 30, 1 pm ET.

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When people express themselves with their checkbook

Get Fully Funded

Sign it yourself (no digital signature). People who send you large checks are screaming that they love the work your nonprofit is doing. What are you doing to adequately express your gratitude and appreciation to them? One dull, dry thank-you letter won’t cut it. Send a warm, sincere thank-you letter. Get it out the door promptly (shoot for 2 days). Add a hand-written note at the bottom.

Email Merge Secret

A Small Change

And then do an email merge with their name and stick your email signature at the bottom. I wrote earlier about how writing informally can be a great strategy to personalize a donor letter. We all use email and receive way to many mass emails. We have become experts at figuring out what is an email we need to read and what we can delete right away.

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5 Ways to Get Your Major Donors to Refer You and Your Organization to Others


Give them a reminder at the bottom of every email in your signature or as a P.S. Put the message on the back of every business card. Constantly ask them to refer you. Have a referral mindset and remember, if you don’t ask… you won’t get. Remind them to refer you. Make sure the reminder includes a benefit for the major supporter such as: “Please consider referring your friends to me so I can help them learn how they can impact too.

How to Create a Workable Social Media Plan for Your Nonprofit (That Won’t Make You Lose Your Mind)

J Campbell Social Marketing

This is my signature online training program for nonprofits, where you will walk away with a Social Media Playbook and action plan for your specific organization. Social Media for Social Good Academy is OPEN FOR ENROLLMENT! Learn more here.

5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

If your signature events are working, consider using paid social ads to get more participation. . Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5

Better Business Fundraisers with Incentives

Selfish Giving

Thanks in large to part to Shake Shack’s generous offer to reward a $2 donation with one of their signatures shakes, valued at $5, the chain raised $135,000 to fight childhood hunger. If Share Our Strength’s recent pinup program with Shake Shack is proof of anything it’s that incentives work in business fundraisers.

Social Media Housekeeping

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Include links to your profiles on your website, email newsletters, and staff email signatures. Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must.

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

Petition signatures? This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results.

CauseTalk Radio Ep18: 5 Trends in Cause Market with Network for Good

Selfish Giving

We explore how (and why) companies transform “one off” cause-related products into signature. This week, Megan and I talk with Kate Olsen about 5 cause marketing trends as highlighted in Network for Good’s latest white paper. From crowdsourced philanthropy to social enterprise spin-offs, we have a lot of great examples of businesses doing well and good. CauseTalk Radio Podcast cause marketing cause trends kate olsen network for good

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Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

It’s not cute to use the term “In Solidarity” in statements and email signatures unless you are ready to carry the burden. . In days following the murder of George Floyd. I had no words.

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4 Tips for Successful Online Fundraising this December

Fundraising Coach

Clean up your email signature block. I’ve been an advocate for years about effectively using your email signature block for fundraising. The signature “block” is the information that appears after your message. That’s your signature block. I love switching my “call to action” in my email signature to reflect the next big thing (a special project, a fundraising event, the theme of the direct mail appeal, etc.).

5 Ways Nonprofits Can Harness Mobile Technology In 2018


From the registration table at your next event, to your volunteers or organizers collecting petition signatures at a farmers’ market or festival table, to a door-to-door fundraising canvass, can be powered by a mobile app like EveryAction’s MiniVAN Street Team. According to the recently released. M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior.

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Ep239: Hasbro Expands Online Hub That Teaches Kids How to Stand Up for Others

Selfish Giving

How did you land on ‘standing up for others’ as your signature cause focus? What would you say to others who are considering launching a signature cause program? Today on CauseTalk Radio , Megan and I talking to Karen Davis , Senior Vice President of Global Philanthropy and Social Impact at Hasbro , about Be Fearless Be Kind, a philanthropic initiative, which is designed to empower kids to have the compassion and courage to stand up for others and make a difference.

3 Ways to Stay Safe from Cyber Attack

Getting Attention

Look for the same in the body of the email and the signature. Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more. If or when your organization gets hacked, it’ll bring all activity—including communications and fundraising—to an absolute standstill.

Telling Stories of Homeless People with Mark Horvath

Kivi's Nonprofit Communications Blog

The story behind his signature interview question: What are your three wishes? If you don’t know Mark Horvath , you should. Mark’s done an incredible thing: he’s empowered the people who are often the most powerless in our communities — the homeless — via social media to tell their own stories, in their own voices.

5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19

J Campbell Social Marketing

I’ve been seeing a lot of my favorite conferences shift to virtual lately, as nonprofit organizations from the Association of Fundraising Professionals to smaller organizations like my local community foundation, the Essex County Community Foundation, take their signature conferences online. .

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How to Build an Online Community: 4 Ways to Get Started

J Campbell Social Marketing

This technique is especially useful for larger-scale campaigns leading up to signature events like galas and auctions (whether they’re virtual, in-person, or hybrid).

CauseTalk Radio Ep74: Harry’s Co-Founder Gives a Shave About Causes

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jeff Raider , co-founder of men’s grooming brand Harry’s , on their signature cause platform. Give a Shave supports causes with one percent of sales and one percent of volunteer time. Jeff discusses how they are rolling out this program with their newest partner, City Year. Jeff talks about the companies that inspired Harry’s to have a strong cause connection, including his first venture, eyewear disrupter Warby Parker.

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5 Tips to Maximize Your Nonprofit's Presence on LinkedIn

Fundraising 123

Last, add a LinkedIn icon to your website and email signatures and link the icon to your company page. LinkedIn has grown into one of the most popular social media sites for individuals to make connections and build their networks. Although at times it may seem like only big businesses or recruiters use LinkedIn, it also offers plenty of great tools for nonprofit organizations. In fact, LinkedIn can help your nonprofit extend your marketing efforts and drive growth. .

Get Personal to Get Relevant – Your “From” Line & More

Getting Attention

Here are some quick ways to put this strategy to work: Unleash the power of your first name : Sign emails and other communications with your first name (as long as your full name is in your email signature ). Also, consider including a graphic of your signature in bulk emails. Getting personal in your communications is key to relationship building with prospects and supporters. It’s a core component of being relevant — a must-do for stronger connections in 2012.

Handwritten Notes

A Small Change

If you eliminate holiday cards and birthday cards that just have a signature on it, then it’s even less. When was the last time you received a handwritten note? I can count on one hand the number of handwritten notes that I’ve received in the last six months. Another remarkable thing about the handwritten notes I’ve received over the last six months is that I can tell you who they were from and what they said. Have you ever received a handwritten note that you didn’t read?

Using Social Media in Fundraising

Kivi's Nonprofit Communications Blog

Later, participants explored ways that both nonprofits could better use social media to promote ticket sales and the silent and live auctions within their signature fundraising events. On Friday, I taught a workshop called Social Media: Your On-Ramp to Future Fundraising at the annual conference of the North Carolina Center for Nonprofits. I’m sharing the deck with you here. Social Media: Your On-Ramp to Future Fundraising from Kivi Leroux Miller.