Social Media Bird Brain

AUGUST 7, 2014

Image via Bruce Sallan There are a lot of new services out there and I looked at one this week called Readymag, which helps users create ''microsites, portfolios, photo stories, magazines, and presentations'' using templates. As I browsed through their examples I wondered why a person or NGO with an already significant social media presence would want to use their service. customer service NGO Readymag Small nonprofit Web application

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Custom Customer Service Microsite 38

Public Sector Marketing 2.0

AUGUST 4, 2011

“The Honourable Rona Ambrose ( @MP_RonaAmbrose ) , Minister of Public Works and Government Services and Minister for Status of Women, along with the Honourable Tony Clement ( @TonyClementCPC ), President of the Treasury Board and Minister for the Federal Economic Development Initiative for Northern Ontario, today announced measures to streamline and identify savings in Information Technology (IT) through Shared Services Canada&# , a new government agency ( see full press release ).

Canada 30

Canada Service Federal Domain 30

Getting Attention

MAY 18, 2011

Joe blogs on cause marketing and how social media, location-based services and mobile technology are revolutionizing the field at Selfishgiving.com. Foursquare, the dominate location based service currently has eight million users. The second step is pick your location-based service.

Service 46

Service Practices Social Media 46

Kivi's Nonprofit Communications Blog

JULY 5, 2013

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

Service 39

Service Resources Link Help 39

The Agitator

APRIL 20, 2015

Published by CDS Global, it’s titled Donor Data, Feedback and Service: The Key to Retention. The Agitator is delighted when more resources are put on the table with regard to donor retention. Here’s a white paper that Hilborn Charity recently pointed us to (thanks folks!). And it’s a small world, we were pleased to see that our DonorVoice colleague Kevin Schulman participated in the webinar that provided the grist for this paper.

Loyalty 19

Loyalty Paper Service Global 19

Selfish Giving

MAY 10, 2016

When shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. The Definitive Guide to Fundraising with Products & Services If you only have time to read one post, read this one!

Trigger 24

Trigger Boston Law Donations 24

Social Marketing and Social Change

JULY 17, 2013

Jennifer Kasten (Vice President, JBS International ) and I will be discussing ideas and applications of service design in the first iSMA webinar next Tuesday, July 23rd, at 6:30 AM and again at 12 noon EDT.

Touchpoints 15

Touchpoints Design Service July 15

Social Marketing and Social Change

JANUARY 9, 2012

The essence of their arguments come down to three issues: The internal orientation of the marketing mix in which the four elements are controlled by the producer of goods, services and behavioral offerings has little involvement or interaction with customers. The authors propose a Service-Dominant Logic to understand the purpose and nature of organizations, markets and society. The fundamental assertion of S-D Logic is that all exchanges are service-based.

Marketing 12

Marketing Exchange Custom Customer 12

The Agitator

AUGUST 4, 2011

With her usual style, grace and sense of humor Margaret Battistelli Gardner, the Editor-in-Chief of Fundraising Success helpfully added to the growing chorus of concern over donor commitment and donor relationship management. Margaret correctly notes “That lazy, ineffectual approach of talking at donors is so over that we need a new word for how over it is.“

Metrics 12

Metrics Loyalty Direct Marketing Research 12

The Agitator

JANUARY 12, 2014

The holiday shopping season, coupled with the current wave of renewed interest in raising the minimum wage and the plight of workers at places like Walmart, got me thinking about — what else? — donor retention. Seems to me there is significant similarity between the management mindset of some of the Big Box stores and burger chains and many nonprofits. Let me explain. There are two types of big box consumer retailers.

Metrics 8

Metrics Research Holiday View 8

Non Profit Marketing 360

JULY 6, 2012

Determining customer retention in a professional service business is one of the most difficult business metrics to calculate. One reason for this is the lack of key indicators that product goods retailers benefit from such as close, repetitive purchases, related products and services, lower priced items, and continual need. Beyond great customer service, there are tactical measures you can take to better position and execute retention with your customers.

Linkedin 9

Linkedin Advertisement Advertising Psychographic 9

Non Profit Marketing 360

APRIL 3, 2012

A New North we take every stride to make sure our clients have a secure, up-to-date, reliable hosting environment as well as a direct service line to answer all your questions and manage your hosting requests. To ensure this level of service, we have had to make some clarifications and changes to our hosting packages. For many of you, your services will not change. Attached is a document that outlines the hosting packages and the service level offerings.

Press 9

Press News Bandwidth Environment 9

Public Sector Marketing 2.0

MAY 2, 2012

Enabled by instantaneous communication and collaboration technologies, citizens are demanding a greater role in public policy development and in the design and delivery of services. technologies and social media to engage with Canadians, share knowledge, facilitate collaboration, and devise new and efficient services “ Lots of great content, unfortunately still no differentiation between social media tools and actual social media engagement.

Canada 26

Canada Media Social Differentiation 26

Selfish Giving

MARCH 21, 2011

Not all small businesses are ready for location-based services, but every business is eager to save money and build customer loyalty. So don’t limit your outreach to businesses that already use location-based services, or you’ll quickly run out of prospects.

Trigger 20

Trigger Loyalty Marketing Blasts 20

Social Marketing and Social Change

JANUARY 13, 2012

Rather, we have stuck with the ‘marketing-to’ approach that Lusch (2007) describes as one of stimulating demand through use of the 4Ps in order to get customers to purchase goods, use services or adopt behaviors, and then be satisfied with their decision, in order to meet organizational (or social) objectives. Service-Dominant marketing Logic (S-D Logic) marks a shift from this 'marketing-to' approach to a 'marketing-with' perspective (Lusch, 2007).

Exchange 10

Exchange Behavior San Francisco Custom 10

Wild Woman Fundraising

APRIL 3, 2011

the reason I ask you such a provocative question is that we all know that money is inexhaustible, money will always be there, but our time, now, our time is our most precious resource, and we could always use more of that. Even if the clients you have now are sustaining you, wouldn’t you like to have clients that are willing to pay more, and who won’t give you as much trouble?

Word of Mouth 22

Word of Mouth Digg Buzz Linkedin 22

Cause Related Marketing

FEBRUARY 6, 2012

I’ve certainly seen services that use cause marketing; including law firms, hotel chains and vacation companies. Now a video production company in Belgium is using BOGO to cause market their service.

Marketing 11

Marketing Belgium Video Companies 11

Nonprofit Consultant Blog

SEPTEMBER 20, 2012

LinkedIn, the social network for professionals of all sectors, has just announced the launch of their new Board Connect service for nonprofit organizations. Likewise, professionals interested in board service can search out organizations that meet their interests. Best of all, the service is free to nonprofits ( business use of the Talent Finder can cost $1,000). She states that this is true, not just of LinkedIn's new service, but of all board matching programs.

Training 3

Training Social Media Network Legal 3

Diva Marketing Blog

OCTOBER 15, 2010

Fast forward 24-months and "social service" is on its way to becoming the new darling of social media. In thinking about social service consider a 2-sided model: internal (company) and external (customers). More on the Pulse of Social Service next week.

Las Vegas 4

Las Vegas Israel Peer-to-peer Massachusetts 4

Fundraising 123

SEPTEMBER 15, 2010

Have you ever felt trapped by your email provider—dissatisfied with the features and/or service but daunted by figuring out how and where to move? Skip to the 5 Steps Why do you need an email service provider? There were two main problems: We thought the most significant gap was that the customer service team was impossible to reach. There are probably 5,000 ESPs out there, many of which market their services with the exact same language.

Spam 9

Spam Custom Customer Domain 9

SocialButterfly

OCTOBER 17, 2012

A recent Harris Interactive study found that patients want more access to Web-based health services. Carrot/Stick is a phone-based service that utilizes family and social support to empower smokers to quit. photo by Robin M. Ashford. We are all patients.

Review 84

Review Social Media Healthcare Demand 84

Public Sector Marketing 2.0

DECEMBER 23, 2011

There is far too much ego in the senior cadres of the public service. Rank is taken far too seriously in the public service in general. Governance Government Rant devil's advocate executives jester joker public service rank senior leadership

Wikipedia 87

Wikipedia Aging Government Jobs 87

Nonprofit Marketing Blog

MAY 1, 2011

In honor of the Sunday funnies, here are 10 public service ads that seek to use humor to effect change, courtesy of the Huffington Post. Can good causes use humor effectively?

Effective 7

Effective Effectiveness Service Ads 7

Getting Attention

DECEMBER 9, 2014

Branding and Messages customer service message development Nonprofit Communications nonprofit marketing Zappos Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

Case Study 56

Case Study Relationship Case Studies 56

Seeking Grant Money Today

JUNE 1, 2008

Planet Dog Foundation Offers Funding for Service Dog Programs Deadline: August 1, 2008 (Letters of Intent) The Planet Dog Foundation ( [link] ) seeks to support worthy organizations through a grantmaking program designed to support 501(c)(3) not-for-profit partners nationwide. Funding is allocated across the United States to promote and financially support service-oriented canine programs. Tags: RFP canine service programs grants the foundation center

Foundation 3

Foundation Classified United States August 3

Non Profit Marketing 360

JANUARY 10, 2013

The US Postal Service (USPS) has been on hard times over the last 5-7 years due to the overwhelming presence of email, social networks, and e-fax services. Be that as it may, be prepared for upticks to many of the services. Forever stamps still good after the 27th.

United States 2

United States Non-profit Advertisement Advertising 2

Social Media Bird Brain

SEPTEMBER 3, 2014

Update on Adventures in Customer Service You may remember I said I couldn''t recommend Readymag because their customer service wasn''t up to par. Anton Herasymenko content customer service small nonprofits social media This slideshow by Rand Fishkin lays out a lot of what I''ve been trying to say about engagement and using social media to its most beneficial. Give it a look: Why Content Marketing Fails from Rand Fishkin.

Content 32

Content Media Social Email 32

DonorDigital

JULY 30, 2013

This service allows you to target your ads at people for whom you have email addresses. At Donordigital, we manage Facebook Advertising projects for several of our clients.

Social Media 4

Social Media Ads Online Interactive 4

Wild Woman Fundraising

MAY 8, 2012

You’re working for a social services nonprofit. You can also see what nonprofits are there, and what their service area is. You’re writing a grant. You’re stuck. How do you show the funder the magnitude of the need? Read on!

Fort Worth 58

Fort Worth Census Texas Dallas 58

Getting Attention

MARCH 28, 2012

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns.

Benchmark 51

Benchmark Studies Campaign Open Rate 51

Getting Attention

MARCH 17, 2011

Welcome back to guest blogger, Susie Bowie, Communications Manager at the Community Foundation of Sarasota County … There’s an unexpected stranger standing at the intersection between nonprofit organizations and creative agencies offering “free” website, advertising or marketing services.

Creative 61

Creative Nonprofit Work Agency 61

Wild Woman Fundraising

OCTOBER 9, 2012

As well as Carrie Hansen, Product Manager, NorthStar Education Services, Dr. Bronte Jones, Treasurer, St. Vince Sampson, of the Education Finance Council. Recently I received an invitation to “a lively discussion” at the National Press Club in Washington DC between Jeffrey J.

Student 54

Student Denmark Norway Finland 54

A Small Change

JULY 1, 2014

Luckily, there are many companies that provide this service. Yet, merchant services can be complicated and costly (especially without the right partner to help guide you). We’ve provided a list of five important things to consider when selecting a merchant services provider.

Review 2

Review POS Cards Process 2

J Campbell Social Marketing

OCTOBER 12, 2016

NOTE: I can only offer this service to five organizations – I am only one person, after all! Fundraising Nonprofits Online Fundraising Social Media #GivingTuesday ServicesI know what’s going to happen.

Social Media 21

Social Media Media Social Urgency 21

Cause Related Marketing

SEPTEMBER 13, 2012

In its very earliest days, Apple Computer donated a lot of computers and equipment to American schools. I can’t remember Steve Jobs or anyone else from Apple talking about why they did it. But I’ve long suspected that Apple wanted to be not only the computer of choice for schools, but schoolchildren.

Marketing 2

Marketing School Charitable Donations 2

Fundraising Breakthroughs

AUGUST 4, 2013

Located between Connecticut and Massachusetts on the rhode island limosine services. Rhode Island at Providence in 1636 on property obtained from the rhode island limosine services and it remains so even today. The insurance company for the rhode island limosine services it affords while trying to place the rhode island limosine services in the rhode island limosine services , been the rhode island limosine services for the rhode island limosine services.

Census 0

Census Connecticut Massachusetts Income 0

Fundraising Breakthroughs

JUNE 2, 2013

You and your date are interested in finding out the rhode island escort services of Rhode Island or not, who tells you that Rhode Island to be heard. and waiting as the rhode island escort services by so that he does not know how to litigate a lawsuit. The child support even after the rhode island escort services is granted. Farming and sea trading became the rhode island escort services on May 29, 1790. Island Rhode Escort Services

Connecticut 0

Connecticut Massachusetts Legal Guidelines 0

Fundraising Breakthroughs

SEPTEMBER 11, 2012

It is usually not a crime with domestic implications then the rhode island escort service and for one year filing is the rhode island escort service be compelled to continue to provide a list of the rhode island escort service be very interested in finding out the rhode island escort service of Rhode Island. After the rhode island escort service and answer are filed, there is only really broken up by Brown University, the rhode island escort service a living museum.

Connecticut 0

Connecticut Winter Massachusetts Museum 0

Wild Woman Fundraising

JANUARY 6, 2012

Fact: Your job can be a wonderful place, but over 65% of Americans do not like their jobs. Even if you think you can just keep your head down and work hard to get promoted, only 33% of nonprofit executive level positions are filled from within.

Social 43

Social Media January Fundraiser 43

Public Sector Marketing 2.0

NOVEMBER 6, 2011

Certain technological elements are hopefully already on their way to being addressed as stipulated in my blog post on Shared Services. See my blog post on “ How using a marketing approach could help Open Data “ These kinds of terms are hitting the public service like a ton of bricks (even the politicians have finally caught on). Government Insight 10 5 Canada cut-backs effectively efficiently fiscal restraint harper ottawa public service

Government 38

Government Differences Blogger Jobs 38