Using News to drive SEO & traffic

Search Marketing for Nonprofits

Tags: SEO public relations

SEO 40

5 Tips For Increasing Traffic to Your Nonprofit’s Website

Fundraising 123

I'm not an SEO expert, and I've never played one on TV. If you're using WordPress like I do, check out the very handy All In One SEO Pack plug in. But here are some tips I've learning along the way. They'll help raise your nonprofit website's visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site.

Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. But first: what is SEO? Last week I stumbled on his post A SEO Experiment: Targeting One Keyword.

SEO 79

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

SEO success starts here. ” So, for example, I’d like this blog to be found for anyone searching for information on Title, or Tags, or Tech, or SEO. Oh, the last official weekend of summer, and it’s three-day long one to boot!

SEO 158

Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead

Fundraising 123

For more than a decade, Jonathon Colman has designed, developed, and promoted web sites for nonprofits, including The Nature Conservancy and Conservation International.

Newsletter: Survey Results for SEO & Corporate Partnerships ; Chief Fans Raise the Flag for a Cause, Raise $323K ; Should Pot Companies be Allowed to Sponsor-a-Highway

Selfish Giving

Here are the results from the snap survey you took last month on SEO and corporate partnerships. As one respondent explained: "Absolutely agree with SEO being under-resourced and smaller non-profits being under-staffed. Sadly, SEO just isn't a priority.

SEO 56

It’s Today! Google Test Your Website

Getting Attention

Websites that are optimized for mobile devices will receive the highest SEO rankings. Others (like Getting Attention.org , for now) will be penalized in rankings which will cause organic search traffic. Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day.

Google 279

SEO FAIL – Optimizing for “I Love Boobies”

Search Marketing for Nonprofits

They work on breast cancer issues from a cooler and hipper perspective, and my understanding is that they feel like they get quite a bit of traffic. I can’t help but wonder if it’s qualified traffic however, because when you search for them in Google, this is what their sitelinks look like: Yes, that’s correct. Sometimes you stumble onto something that just makes your day. I discovered the organization and website www.keep-a-breast.org.

SEO 40

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Link building is an essential part of any SEO strategy. Brian Honigman.

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

If what follows is too technical for you, check out this introduction to SEO (search engine optimization) for nonprofits. Coax the traffic you do get to where you really want it. Tags: Accidental Techies Nonprofit Communications Online Tools nptech #10NTC SEO

Search 271

One Idea For Cause Marketing That Works for Small Business

Cause Related Marketing

For a modest fee, say a few hundred dollars to a few thousand depending on the traffic the site generates, the small business gets highlighted as one of the charities’ ‘Small Business Champions.’ This could be a SEO strategy, too. Facebook Cause Marketing SEO Small Business Cause-Related Marketing Small Business Cause Marketing

Day in the Life of a Nonprofit Communicator – Pam Georgiana

Kivi's Nonprofit Communications Blog

I also look at Google Analytics to check web traffic. We are working hard on our SEO strategy so I am really focused on our web traffic, session duration and other acquisition metrics.

Mixed Links for Nonprofit Communicators – May 25, 2018

Kivi's Nonprofit Communications Blog

Jon Sinkwitz at Marketing Land answers What Negative SEO Is and Is Not. But SEO Isn’t the Only Way to Drive Traffic. The Hound. Auburn, AL. Welcome to the – almost – weekend!

May 176

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, What is SEO SEM (oleole.com).

6 Steps To The Google Ad Grants

Twenti

You can then use the grant to reach brand new audiences, drive website traffic and increase donations or volunteer signups. . Archives. by Zoe Allen. Learn six easy steps to access the Google Ad Grant with our easy-to-understand infographic. 10,000 a month of free advertising?

Ads 52

Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

Don’t assume what your users are doing—really look at your traffic data. Your SEO strategy is very important to your overall web traffic strategy. Thanks to the bloggers at the Ad Council for sharing their expertise here.

Design 229

Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

You write a super helpful blog post on your website, and Google gives it good SEO juice. For SEO (search engine optimization). Google and other search engines send traffic to your site, which raises awareness of your organization. The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations.

How Does Your Nonprofit Compare In the Blogging Economy?

J Campbell Social Marketing

To improve SEO – search engine results. ?To To drive website traffic, email sign ups, social media followers and even donations.

6 Best Practices For An Awesome Nonprofit Website: An Infographic

Twenti

Even if you think your website looks great, it might not be seeing the traffic you need to drive your nonprofit. Archives. by Zoe Allen. Working on your nonprofit’s online presence? Make sure your website is up to scratch by keeping these six best practices in mind. .

Bing is surprisingly important for your nonprofit marketing

Fundraising Coach

So paying attention to SEO that matters to Google is critical. So when people are doing searches on Facebook, if your site isn''t optimized for Bing too, you could be missing out on traffic. Then you''ll be on the road to not missing any web traffic from Facebook! (c)

Build It and They Will Come? Not for Online Fundraising!

Fundraising 123

Here are two standouts: 6 Steps for Getting Started with Email Fundraising Integrate Email Into Your Fundraising Mix Even though email is one of the most powerful tools to drive traffic, there are many factors involved in getting people to visit your site. Remember the day you posted your DonateNow button on your site? It was pretty exciting to know that the donations were now going to roll in.

SEO 102

5 tips on choosing your nonprofit URL

Fundraising Coach

Share and Enjoy: Other Possibly Related posts: 5 tips for increasing traffic to your nonprofit’s website. seo web development Websites Q: Marc, I’m embarrassed to admit that we don’t yet have a website. But do you have any advice about choosing a domain name? A: Great question! Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization’s website before making a gift.

URL 54

The Ultimate Guide to Digital Marketing for Nonprofits

Twenti

Below, we break down the different types of digital marketing and how these can be used effectively to increase web traffic and donations. . Content creation is an effective way to increase web traffic and engage supporters with no ongoing work and very little cost. by Zoe Allen.

Guide 52

16 Features Every Nonprofit Website Should Have

Twenti

An important factor to make sure your website is user-friendly, performs well in SEO and is eligible for Google’s Ad Grant is a quick loading website. Take a look at our guide to digital marketing to learn more about SEO. Take a look at our page to learn more about the types of SEO.

Building a Fundraising Website: Here are 10 Things You Need to Include

Fundraiser Ideas

SEO your website. SEO can drive tons of traffic to your site! Thanks to the power of the Internet, you can now raise funds 24 hours a day. For this reason, a fundraising website is a powerful tool all nonprofits should consider. Following are 10 things you need to include when you build your fundraising website. Make donation buttons or links easy to find. Make it as easy as possible for people to give you their money. Include donation links on the first page.

A Beginner’s Guide to Analytics for Nonprofits

Twenti

You can’t just take the raw data and assume that it is from your target audience – you need to filter or clean it – to ensure anomalies such as spam and internal traffic from your team don’t lead you to false conclusions. by Zoe Allen.

The Ultimate Guide To The Google Ad Grants

Twenti

This means £8,000 every month to spend on advertising in Google’s search engine results to greatly increase your visibility, website traffic, and, hopefully, donations. Increased web traffic. Archives. by Zoe Allen.

Ads 52

Web Writing for Nonprofits: 4 Do’s and Don’ts

Fundraising 123

Bonus tip: Be sure to include SEO-friendly keywords in your first few sentences. Follow these simple tips when writing email newsletters, Web pages, blog posts, and other online content and you’re likely to experience higher traffic and perhaps even greater engagement and giving from your supporters. . Writing effective content for your nonprofit website, blog or email newsletter requires a different strategy than writing for print.

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 4

Kivi's Nonprofit Communications Blog

Boosting SEO. The more compelling the information in your infographic, the more people are likely to share it, like it, add it, mention it – so more traffic gets driven to that page, thereby boosting your page rankings. Incoming traffic.

Newsletter: Social Media vs Website: Which is Best? ; St. Jude’s Cause Marketing Tops $1 Billion ; Two Revolts Against Selfish Selfie Culture

Selfish Giving

This week, I'm sharing another article on Instagram and recommending a guide to SEO. Facebook, Instagram and SEO are not an end, they are a means to an end (i.e. To drive traffic to your website and an email opt-in box !)

SEO 56

10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Keyword research is the first step for Search Engine Optimization (SEO). Get some good advice from SEO sources on the web.

#Tech: The Net Is Not Quite Dead, But It’s Not Your Mom’s Web Anymore

Non Profit Marketing 360

The supplier of that Y has the opportunity to bypass Google’s SEO and control to reach out, and hang onto, customers using the app. Smartphone traffic will grow to 50 times the size it is today by 2016.”

The Ultimate Guide to Social Media for Nonprofits

Twenti

As well as encouraging donations or website traffic, this extra exposure will also gain you new followers. . Promoting your blog on social media is a key way to generate traffic. by Zoe Allen.

Guide 52

Diva Marketing Blog Acquired. Almost! Part II

Diva Marketing Blog

For The X Man traffic was the most important element. Lessons learned : For most deals traffic counts as a prime means of valuation. . Secret Sauce For Traffic. Through in a little SEO and you've got N-U-M-B-E-R-S. Continuted from Part I.

How to Make Your Website Eligible for the Google Ad Grant

Twenti

Maybe your website looks really great, but all that complexity and high-quality imagery might actually be losing you traffic! Broken links make for a horrible user experience and will make you lose traffic. by Zoe Allen.

Ads 52

#INTERVIEW: Joanne Fritz, The About.com Website Guide on Nonprofit Charitable Organizations

Non Profit Marketing 360

We’re constantly creating evergreen content because most of our traffic comes from search, and they turn up on one of our articles. We get a lot of help and information around SEO so we can identify key word phrases that should promote more traffic.

10 Things You Need to Do Prior to Diving into Social Media

Fundraising 123

Do you use email marketing to drive traffic back to your website? Have you done any work to improve your "search engine optimization" (SEO)? Check out the 4-part SEO series to get your SEO on the right track. Social networks are shiny and exciting. Millions of people are connecting on them every minute of the day. They're passionate and engaged. They must be ripe for the fundraising picking, right?

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

And you want those pages to be part of your website—so that when you promote your publication, your traffic spikes. Add share tools and—very important—add metatags for SEO. Eileen Fisher.

Report 267

[Guest Post] How To Use Google Trends

Fundraising Coach

The author of the incredibly helpful SEO book Content Chemistry , he’s amazing when it comes to helping your website receive exactly the type of traffic you want. Today it’s my privilege to introduce you to Andy Crestodina.

Is September the new December?

Sea Change Strategies

1) Get your SEO and Google Ads up to snuff. . Take advantage of increased site traffic by creating a compelling “Why Give” section on your site that shows your organization’s impact.

8 Benefits of Having a Nonprofit Blog

Fundraising 123

If you're writing an e-newsletter, you can point back to the original blog posts, which will also drive traffic back to your organization's website. For more information about nonprofits, blogs and SEO (Search Engine Optimization) check out Organic Non-Profit SEO , The Nonprofit SEO Guide , Blogs and Search Engine Optimization , and 2009 NTC Preview: Kevin Lee on Search Engine Optimization Blogs can give you the press you seek. Should all nonprofits have a blog?

2 easy ways to get free PR in 2012

Fundraising Coach

It could be about a TV show looking for stories; or how an author got lots of notice for a book; or even a simple tweak to your website for generating more traffic from media outlets. You can increase the SEO by narrowing it down with adding the field of your speciality.

PR 84

Why and How Nonprofits Should Use Pinterest

Selfish Giving

You’ll gain traffic from visitors to Pinterest but your social media platforms can drive traffic to it as well. Are you looking to reap the rewards of local SEO? Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card! .