Using News to drive SEO & traffic

Search Marketing for Nonprofits

Tags: SEO public relations

SEO 40

Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. But first: what is SEO? Last week I stumbled on his post A SEO Experiment: Targeting One Keyword.

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5 Tips For Increasing Traffic to Your Nonprofit’s Website

Fundraising 123

I'm not an SEO expert, and I've never played one on TV. If you're using WordPress like I do, check out the very handy All In One SEO Pack plug in. But here are some tips I've learning along the way. They'll help raise your nonprofit website's visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site.

#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

SEO success starts here. ” So, for example, I’d like this blog to be found for anyone searching for information on Title, or Tags, or Tech, or SEO. Oh, the last official weekend of summer, and it’s three-day long one to boot!

SEO 158

Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

When you are a development, communications or marketing professional at a nonprofit, you are called upon to do so many things that SEO marketing can seem like a far-off dream, or something you can’t make time for. Why should you make time for SEO marketing? I wanted to find out if SEO marketing was catching on with nonprofits, and if so, what returns they were getting from it. Do you see a movement in nonprofit marketing towards Pay Per Click advertising or SEO?

SEO 100

Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead

Fundraising 123

For more than a decade, Jonathon Colman has designed, developed, and promoted web sites for nonprofits, including The Nature Conservancy and Conservation International.

It’s Today! Google Test Your Website

Getting Attention

Websites that are optimized for mobile devices will receive the highest SEO rankings. Others (like Getting , for now) will be penalized in rankings which will cause organic search traffic. Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day.

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SEO FAIL – Optimizing for “I Love Boobies”

Search Marketing for Nonprofits

They work on breast cancer issues from a cooler and hipper perspective, and my understanding is that they feel like they get quite a bit of traffic. I can’t help but wonder if it’s qualified traffic however, because when you search for them in Google, this is what their sitelinks look like: Yes, that’s correct. Sometimes you stumble onto something that just makes your day. I discovered the organization and website

SEO 40

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Link building is an essential part of any SEO strategy. Brian Honigman.

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

If what follows is too technical for you, check out this introduction to SEO (search engine optimization) for nonprofits. Coax the traffic you do get to where you really want it. Tags: Accidental Techies Nonprofit Communications Online Tools nptech #10NTC SEO

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Day in the Life of a Nonprofit Communicator – Pam Georgiana

Kivi's Nonprofit Communications Blog

I also look at Google Analytics to check web traffic. We are working hard on our SEO strategy so I am really focused on our web traffic, session duration and other acquisition metrics.

One Idea For Cause Marketing That Works for Small Business

Cause Related Marketing

For a modest fee, say a few hundred dollars to a few thousand depending on the traffic the site generates, the small business gets highlighted as one of the charities’ ‘Small Business Champions.’ This could be a SEO strategy, too. Facebook Cause Marketing SEO Small Business Cause-Related Marketing Small Business Cause Marketing

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, What is SEO SEM (

Mixed Links for Nonprofit Communicators – May 25, 2018

Kivi's Nonprofit Communications Blog

Jon Sinkwitz at Marketing Land answers What Negative SEO Is and Is Not. But SEO Isn’t the Only Way to Drive Traffic. The Hound. Auburn, AL. Welcome to the – almost – weekend!

May 145

Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

You write a super helpful blog post on your website, and Google gives it good SEO juice. For SEO (search engine optimization). Google and other search engines send traffic to your site, which raises awareness of your organization. The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations.

Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

Don’t assume what your users are doing—really look at your traffic data. Your SEO strategy is very important to your overall web traffic strategy. Thanks to the bloggers at the Ad Council for sharing their expertise here.

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How Does Your Nonprofit Compare In the Blogging Economy?

J Campbell Social Marketing

To improve SEO – search engine results. ?To To drive website traffic, email sign ups, social media followers and even donations.

Bing is surprisingly important for your nonprofit marketing

Fundraising Coach

So paying attention to SEO that matters to Google is critical. So when people are doing searches on Facebook, if your site isn''t optimized for Bing too, you could be missing out on traffic. Then you''ll be on the road to not missing any web traffic from Facebook! (c)

Build It and They Will Come? Not for Online Fundraising!

Fundraising 123

Here are two standouts: 6 Steps for Getting Started with Email Fundraising Integrate Email Into Your Fundraising Mix Even though email is one of the most powerful tools to drive traffic, there are many factors involved in getting people to visit your site. Remember the day you posted your DonateNow button on your site? It was pretty exciting to know that the donations were now going to roll in.

SEO 102

5 tips on choosing your nonprofit URL

Fundraising Coach

Share and Enjoy: Other Possibly Related posts: 5 tips for increasing traffic to your nonprofit’s website. seo web development Websites Q: Marc, I’m embarrassed to admit that we don’t yet have a website. But do you have any advice about choosing a domain name? A: Great question! Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization’s website before making a gift.

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Newsletter: Social Media vs Website: Which is Best? ; St. Jude’s Cause Marketing Tops $1 Billion ; Two Revolts Against Selfish Selfie Culture

Selfish Giving

This week, I'm sharing another article on Instagram and recommending a guide to SEO. Facebook, Instagram and SEO are not an end, they are a means to an end (i.e. To drive traffic to your website and an email opt-in box !)

SEO 56

Building a Fundraising Website: Here are 10 Things You Need to Include

Fundraiser Ideas

SEO your website. SEO can drive tons of traffic to your site! Thanks to the power of the Internet, you can now raise funds 24 hours a day. For this reason, a fundraising website is a powerful tool all nonprofits should consider. Following are 10 things you need to include when you build your fundraising website. Make donation buttons or links easy to find. Make it as easy as possible for people to give you their money. Include donation links on the first page.

Web Writing for Nonprofits: 4 Do’s and Don’ts

Fundraising 123

Bonus tip: Be sure to include SEO-friendly keywords in your first few sentences. Follow these simple tips when writing email newsletters, Web pages, blog posts, and other online content and you’re likely to experience higher traffic and perhaps even greater engagement and giving from your supporters. . Writing effective content for your nonprofit website, blog or email newsletter requires a different strategy than writing for print.

10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Keyword research is the first step for Search Engine Optimization (SEO). Get some good advice from SEO sources on the web.

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 4

Kivi's Nonprofit Communications Blog

Boosting SEO. The more compelling the information in your infographic, the more people are likely to share it, like it, add it, mention it – so more traffic gets driven to that page, thereby boosting your page rankings. Incoming traffic.

#Tech: The Net Is Not Quite Dead, But It’s Not Your Mom’s Web Anymore

Non Profit Marketing 360

The supplier of that Y has the opportunity to bypass Google’s SEO and control to reach out, and hang onto, customers using the app. Smartphone traffic will grow to 50 times the size it is today by 2016.”

Diva Marketing Blog Acquired. Almost! Part II

Diva Marketing Blog

For The X Man traffic was the most important element. Lessons learned : For most deals traffic counts as a prime means of valuation. . Secret Sauce For Traffic. Through in a little SEO and you've got N-U-M-B-E-R-S. Continuted from Part I.

#INTERVIEW: Joanne Fritz, The Website Guide on Nonprofit Charitable Organizations

Non Profit Marketing 360

We’re constantly creating evergreen content because most of our traffic comes from search, and they turn up on one of our articles. We get a lot of help and information around SEO so we can identify key word phrases that should promote more traffic.

Need Marketing Help? Listen to Marketing guru, Vicki Flaugher

Wild Woman Fundraising

She has more than ten years of experience building online marketing systems that generate leads and sales, including integrated email campaigns, e-commerce strategy, search (SEO) traffic campaigns, and partner development.

Want more attention for your cause? How can you create a popular blog?

Wild Woman Fundraising

LOTS of traffic and awareness around your nonprofit. How content marketing builds brand affinity, drives SEO and traffic, builds awareness and credibility and turns ideas into action. Have you ever wanted to get more attention for your cause?

10 Things You Need to Do Prior to Diving into Social Media

Fundraising 123

Do you use email marketing to drive traffic back to your website? Have you done any work to improve your "search engine optimization" (SEO)? Check out the 4-part SEO series to get your SEO on the right track. Social networks are shiny and exciting. Millions of people are connecting on them every minute of the day. They're passionate and engaged. They must be ripe for the fundraising picking, right?

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

And you want those pages to be part of your website—so that when you promote your publication, your traffic spikes. Add share tools and—very important—add metatags for SEO. Eileen Fisher.

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[Guest Post] How To Use Google Trends

Fundraising Coach

The author of the incredibly helpful SEO book Content Chemistry , he’s amazing when it comes to helping your website receive exactly the type of traffic you want. Today it’s my privilege to introduce you to Andy Crestodina.

Google 101

Why and How Nonprofits Should Use Pinterest

Selfish Giving

You’ll gain traffic from visitors to Pinterest but your social media platforms can drive traffic to it as well. Are you looking to reap the rewards of local SEO? Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card! .

Is September the new December?

Sea Change Strategies

1) Get your SEO and Google Ads up to snuff. . Take advantage of increased site traffic by creating a compelling “Why Give” section on your site that shows your organization’s impact.

8 Benefits of Having a Nonprofit Blog

Fundraising 123

If you're writing an e-newsletter, you can point back to the original blog posts, which will also drive traffic back to your organization's website. For more information about nonprofits, blogs and SEO (Search Engine Optimization) check out Organic Non-Profit SEO , The Nonprofit SEO Guide , Blogs and Search Engine Optimization , and 2009 NTC Preview: Kevin Lee on Search Engine Optimization Blogs can give you the press you seek. Should all nonprofits have a blog?

Newsletter: 4 Lessons from Burger King's Drive-Thru ; 140 Companies Partner with Band to Help Homeless ; Are Memes Better than Influencers?

Selfish Giving

This article details two winning strategies : email and SEO. ??????Must-read Must-read on why you should be optimizing your content marketing for desktop, mobile and voice - even if 90% of your current traffic is coming from the desktop. ??Add

Band 52

2 easy ways to get free PR in 2012

Fundraising Coach

It could be about a TV show looking for stories; or how an author got lots of notice for a book; or even a simple tweak to your website for generating more traffic from media outlets. You can increase the SEO by narrowing it down with adding the field of your speciality.

PR 84

Grow your email list without spending money


Any internal Web pages that receive a lot of traffic should also have an email signup box. All efforts that increase site traffic are likely to improve the chances of the signup box being successful.

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Social Media: How to convince your boss

Fundraising Coach

My favorite so far is from Todd Buker: From the viewpoint as an ED in my own organization, social media sold me on two points: 1) Amplification/reach and 2) SM’s impact on SEO. Not to mention our web traffic has improved dramatically, most of it coming from Facebook. Every week or so, I get a question like I did last night. It was basically, “ How do you convince your boss to let me use social media?

Top Fundraising Coach Blog Posts in 2010

Fundraising Coach

These were the highest traffic blog posts in 2010. 9 5 Tips for increasing traffic to your nonprofit Website. series, this offers a basic start in search engine optimization (SEO). Interestingly, Three of them weren’t DONE in 2010! And you’ve really liked, my new series of guest bloggers. 40% of the top ten were written by them. Thanks for helping make this a great year! #10 10 Fundraising letters that connect with your donors [written in 2008].

5 Reasons Nonprofits Should Take Search Seriously - Part I

Donor Power Blog

We all want more traffic to our sites, right? Being sure to include content with these popular search words will be crucial for driving traffic to your site this time of year. Is your nonprofit effectively using SEM or SEO? Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing.

SEM 57

50 Resources for Getting the Most Out of Google Analytics

Fundraising 123

Google Analytics for Beginners: How to Make the Most of Your Traffic Reports - This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented. Google Analytics Tips for SEO - This posts looks at how to use some of Googles new features for Search Engine Optimization. Google Analytics is a very useful free tool for tracking site statistics.