SEO and PR - Working Together For You

Social Media Bird Brain

small nonprofits Facebook SEO Shift Communications Nonprofit Quarterly Google+ communities search results Public relations prThis is one of the best explanations of how to currently get higher up in Google search rankings. Why do you want to get higher up? Because most people don't look farther than the first page of search results.

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Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Picture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results. tags small nonprofits SEO keywords content nonprofits

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SEO Tip: Post the Kind of Content People Will Link Back To

Kivi's Nonprofit Communications Blog

One important element of Search Engine Optimization (SEO) — in other words, getting Google to send traffic to your website — is how many other websites link to your content. Nonprofit Content Marketing Nonprofit Websites and Blogs search engine optimization SEOYou don’t want just any old backlink, but you do want high-quality and related sites to link to content on your site. All of these links are what make the Web a web.

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Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

Encourage SEO Teamwork – Get everyone on the same page. Providing a list of commonly used and approved terms not only provides a true baseline for all writers when it comes to writing content that includes popularly search words, SEO approved phrases and terms as well as hot hashtags to use when sharing content on social media. A simple way to think of SEO is to compare it to crowds. We’re back with more of L.

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Slideshare Platform Underused By Nonprofits for SEO

Blue Sky Collaborative

link] The basic account is free and has powerful SEO (search engine optimization benefits. Slidehare has been around for a while. Basically, it's a "youtube for powerpoint presentations." Recently slideshare announced pricing for its premium offerings. Most orgs have.

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#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. Today, we’re talking SEO, which is to say we turn to Maile Ohye, Developer Programs Tech Leader, who discusses “Five Common Mistakes in SEO.” Is your site worth searching for?

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Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. But first: what is SEO? We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need. Lately, I’ve been trying to read as much as possible on SEO and I’ve found a great teacher in Jason Falls.

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PPC influencing your SEO work?

Search Marketing for Nonprofits

Tags: Google SEM SEO javascript PPC

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#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

SEO success starts here. ” So, for example, I’d like this blog to be found for anyone searching for information on Title, or Tags, or Tech, or SEO. Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend. Before you do, please read some salient advice we took from online marketing specialist John Haydon as soon as it hit our Inboxes.

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Using News to drive SEO & traffic

Search Marketing for Nonprofits

Tags: SEO public relations

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What’s The Deal With Google Ad Grants – And Are They Right For My Nonprofit?

J Campbell Social Marketing

Marketing Nonprofits Online Advertising Google ad grants search advertising SEOYou’ve probably heard about Google Ad Grants and how they can help nonprofits reach more people and get more visibility. In today’s special live session, join me and Chris Barlow of Beeline Marketing for a breakdown. We will answer these burning questions: What are Google Ad Grants? How can I apply? How do nonprofits use them? What are some of the pros and cons?

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Newsletter: SEO for Corporate Partnerships ; Liquid Death Murders Plastics in the Ocean ; Next Big Nonprofit Fundraiser is…Mermaiding? ???

Selfish Giving

Like most things in digital marketing, SEO (i.e. According to SEO leader Rand Fishkin , less than half the searches on Google will result in a click. But I'm sure Rand would agree that SEO is still important. But as I point out in my question, most nonprofits aren't committing staff, resources and money to SEO. To find out, I have a 2-question snap survey on SEO this week! TAKE MY 30-SECOND SEO SURVEY NOW. Search Engine Optimization) is getting harder.

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Getting my SEO fill @ SMX Advanced

Search Marketing for Nonprofits

Haven’t blogged in forever. At SMX Advanced in Seattle and can’t wait to fill my brain with knowledge! Tagged: smx advanced. SEM smx advanced

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Newsletter: Survey Results for SEO & Corporate Partnerships ; Chief Fans Raise the Flag for a Cause, Raise $323K ; Should Pot Companies be Allowed to Sponsor-a-Highway

Selfish Giving

Here are the results from the snap survey you took last month on SEO and corporate partnerships. As one respondent explained: "Absolutely agree with SEO being under-resourced and smaller non-profits being under-staffed. A second question in the survey asked if respondents would be interested in learning more about SEO and corporate partnerships via a detailed blog post or webinar. Sadly, SEO just isn't a priority.

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It’s Today! Google Test Your Website

Getting Attention

Websites that are optimized for mobile devices will receive the highest SEO rankings. If you have a dedicated mobile website—for example:, but Googlebot is not recognizing your site as mobile friendly—you’ll need to take a couple of steps to ensure your SEO is not hit hard (and incorrectly). Web/Tech Beaconefire Google algorithm Google SEO inbound marketing Jan Bolan Nonprofit Communications nonprofit marketing responsive design website

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Social Media Bird Brain - Untitled Article

Social Media Bird Brain

change algorithm google mobile-friendly SEO small NGO Small nonprofit Remember how I said that if you hadn''t dealt with getting your website mobile friendly, you were going to be forced to? Well, that day has come and the news is everywhere in the tech and business world (read Business Insider''s article). Google is changing its search algorithm again, this time in favor of mobile technology. By announcing this change, Google is more or less saying that it.

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How smart speakers and voice assistants are changing the game

Public Sector Marketing 2.0

In the meantime, I recommend that you at least begin to move beyond SEO and test your visibility through one of these devices. Artificial Intelligence Insight Voice-Assistants AI Amazon Echo artificial intelligence Google Home Google Home Mini SEO smart speaker voice search voice-assistantIt’s been six months now since I equipped my home with three Google Home Mini devices (one on each floor).

Your Broccoli, Their Cheese: Deciding on Your Core Topics

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy #13NTC keywords SEO We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

A Quick Guide to Google My Business for Startups and SMEs


When customers review you business featuring your keyword, this will also contribute to your Search Engine Optimisation (SEO) ranking. Sep 22, 2020 | Digital Marketing , SEO , Social Media Google My Business has revolutionised SEO and digital marketing.

The Numbers Racket and Your Small Nonprofit

Social Media Bird Brain

Art by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. authority search rankings small nonprofits expert research SEO relevance keywordsIt was, so I will. Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" Note that showing up on the first page of results is.

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Link building is an essential part of any SEO strategy. Looking for more insights on SEO? It’s a full day of SEO training, centered around nonprofits.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

6) Rich Brooks – Advanced SEO: The Art of Visibility. SEO and YouTube marketing are key. Entrepreneurship Events Facebook Marketing Mobile Pinterest Social Media Video #AOC2014 agents of change Chris Ducker Constant Contact Cynthia Sanchez Email marketing Facebook Ads Greg Hickman Heather Jackson John Lee Dumas Mobile marketing Nathan Latka Nick Unsworth Pat Flynn Portland Maine Rich Brooks Rick Mulready SEO Stephanie Sammons With Jillian Vorce at #AOC2014.

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How to find out who’s linking to you in 60 seconds

Public Sector Marketing 2.0

This is a great way to benchmark interest in your properties from a traditional SEO linking sense. Learn in 60 Seconds Tips Videos learn in 60 seconds link tracking links Mike Kujawski Search Engine Optimization SEO SEOmoz videoI have an easy hands-on video tip for you today. Lesson #7 of my “ Learn in 60 Seconds &# video series shows you how to use a tool like SEOMoz’s Open Site Explorer to find out how many other websites/web properties link to your own.

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson? How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there.

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

If what follows is too technical for you, check out this introduction to SEO (search engine optimization) for nonprofits. Tags: Accidental Techies Nonprofit Communications Online Tools nptech #10NTC SEO One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck.

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One Idea For Cause Marketing That Works for Small Business

Cause Related Marketing

This could be a SEO strategy, too. Facebook Cause Marketing SEO Small Business Cause-Related Marketing Small Business Cause MarketingLast Thursday, March 22, 2012 I took a call from a small businessperson I called Roberta who asked in effect, ‘how can my small company work with a cause to benefit us both?’ I posted about her call last Friday.

The Ultimate Guide to Blogging for Nonprofits


Adding relevant keywords to your titles in order to boost your chances in Search Engine Optimisation (SEO) is also a must if you want to turn up on the first page of Google, so make sure to include them too. Twenti can help in a variety of ways – our experts combine digital marketing, SEO techniques and content creation in an effort to continually improve your online presence. Digital Marketing Guides SEOby Angharad Miller.

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How to Get Over 1 Million Visitors a Month Presentation

Search Marketing for Nonprofits

I had a great time speaking yesterday at PRSA’s Association and Non-Profit Day in Washington, DC about how to get over 1 Million visitors to your website using an integrated digital strategy using SEO, PPC, traditional press, social media and blogger outreach. Tagged: blogger outreach , digital strategy ideas , Google Adwords , one million visits , PRSA , SEO , Social media.

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Google to stop supporting old news sitemap format

Search Marketing for Nonprofits

Tags: SEO public relations google news sitemap news sitemap news xml sitemap

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Slides from Social Media Presentation at AMA DC

Search Marketing for Nonprofits

Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0

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Mixed Links for Nonprofit Communicators – January 15, 2021

Kivi's Nonprofit Communications Blog

And 21 YouTube SEO Tools to Boost Your Video Rankings. Happy Friday, Friends! Let’s warm ourselves next to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

Social Media and Local Search Training for Leadership Alexandria

Search Marketing for Nonprofits

Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va

Google’s Index Cap for your Site

Search Marketing for Nonprofits

Tagged: Google, google indexing cap, google's index, robot.txt, SEO. Tags: Google SEO future of search google indexing cap google's index robot.txt.Fascinating article by Randy from SEOMoz about how Google potentially caps the # of URLs it will index from your site. This is particularly a problem for my team at EWG for a few reasons: This organization has been online since the beginning of the Internet, and old reports are still live online.

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

Tags: "email marketing" Google SEM SEO Social media marketing fundraising integrated marketing online behavior paid ads web analytics nonprofit online best practices.

SEO FAIL – Optimizing for “I Love Boobies”

Search Marketing for Nonprofits

Sometimes you stumble onto something that just makes your day. I discovered the organization and website They work on breast cancer issues from a cooler and hipper perspective, and my understanding is that they feel like they get quite a bit of traffic. I can’t help but wonder if it’s qualified traffic however, because when you search for them in Google, this is what their sitelinks look like: Yes, that’s correct.

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#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, SEO is something we’ve often talked about on this blog , but marketing experts have been taking SEO to the next level over the last year or so to develop an overarching strategy of online marketing: Search Engine Marketing.

Google to Hold Live Webmaster Chat

Search Marketing for Nonprofits

Tags: Google SEO future of search google live chat google webmaster

5 tips on choosing your nonprofit URL

Fundraising Coach

seo web development Websites Q: Marc, I’m embarrassed to admit that we don’t yet have a website. But do you have any advice about choosing a domain name? A: Great question! Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization’s website before making a gift. So putting thought into your domain name can help you raise more money.

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Speaking at American Marketing Association Panel on Social Media

Search Marketing for Nonprofits

Tags: SEO Social media marketing keyword research twitter web 2.0

Why is Online Presence Management Better Than Web Design?


At it’s core, OPM brings together digital strategy, SEO techniques and social media marketing to provide an overarching approach to online presence. If you want to be found online, your business will have to get to grips with search engine rankings and optimisation (SEO).

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Mixed Links for Nonprofit Communicators – July 10, 2020

Kivi's Nonprofit Communications Blog

This week I have SEO and branding tips, dealing with negative comments on social media, and easy advocacy opportunities. Neil Patel shares his SEO Pack: 21 Worksheets, Templates, and Cheat Sheets. And for more SEO help: 5 Free Keyword Research Tools You Need to Try This Year. Happy Friday, Friends!

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Mixed Links for Nonprofit Communicators – July 17, 2020

Kivi's Nonprofit Communications Blog

” You’ll find some interesting SEO tips in How to Optimize Your How-to and List Posts. Santa Fe, NM Photo Credit: Deena Davis. Another Friday and another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have how to get away from exploitative storytelling, tips for starting a podcast, and a book review of John Haydon’s last book.

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Build It and They Will Come? Not for Online Fundraising!

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Take a look at a few articles about how to drive traffic to your site using Search Engine Optimization (SEO): Google's Search Engine Optimization Starter Guide Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 1: Keywords Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 2: Blogs Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 3: Links Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 4: Outreach.

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