SEO and PR - Working Together For You

Social Media Bird Brain

small nonprofits Facebook SEO Shift Communications Nonprofit Quarterly Google+ communities search results Public relations prThis is one of the best explanations of how to currently get higher up in Google search rankings. Why do you want to get higher up?

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Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

Encourage SEO Teamwork – Get everyone on the same page. A simple way to think of SEO is to compare it to crowds. They should not be full of special characters, long complicated story titles or non SEO friendly terms. We’re back with more of L.

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Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Picture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results. tags small nonprofits SEO keywords content nonprofits

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#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. Is your site worth searching for?

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Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. But first: what is SEO? Last week I stumbled on his post A SEO Experiment: Targeting One Keyword.

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#TECH: Title Tags Can Make Or Break Your Site’s SEO

Non Profit Marketing 360

SEO success starts here. ” So, for example, I’d like this blog to be found for anyone searching for information on Title, or Tags, or Tech, or SEO. Oh, the last official weekend of summer, and it’s three-day long one to boot!

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Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

When you are a development, communications or marketing professional at a nonprofit, you are called upon to do so many things that SEO marketing can seem like a far-off dream, or something you can’t make time for. Why should you make time for SEO marketing? I wanted to find out if SEO marketing was catching on with nonprofits, and if so, what returns they were getting from it. Do you see a movement in nonprofit marketing towards Pay Per Click advertising or SEO?

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Ensuring that your blog is SEO friendly

Search Marketing for Nonprofits

Blogs that run off of WordPress and have set up SEO plugins are generally more naturally SEO friendly than pages generated by a CMS system, but there are unique technical challenges that you should be aware of to make sure your blog is as SEO friendly as it can be. Tagged: blog seo optimization, optimizing blogs, seo friendly. Tags: SEM blog seo optimization optimizing blogs seo friendly

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PPC influencing your SEO work?

Search Marketing for Nonprofits

Tags: Google SEM SEO javascript PPC

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Using News to drive SEO & traffic

Search Marketing for Nonprofits

Tags: SEO public relations

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How smart speakers and voice assistants are changing the game

Public Sector Marketing 2.0

In the meantime, I recommend that you at least begin to move beyond SEO and test your visibility through one of these devices. Artificial Intelligence Insight Voice-Assistants AI Amazon Echo artificial intelligence Google Home Google Home Mini SEO smart speaker voice search voice-assistant

How to stay competitive in your fundraising career

Wild Woman Fundraising

SEO/SEM Marketing. It’s unlikely that you’ll work at a nonprofit that wants you to do SEO and SEM or User Interface Design, but if you do find that nonprofit, keeping your skills up in content marketing and Googles ever-changing algorithm is a good idea.

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Getting my SEO fill @ SMX Advanced

Search Marketing for Nonprofits

Haven’t blogged in forever. At SMX Advanced in Seattle and can’t wait to fill my brain with knowledge! Tagged: smx advanced. SEM smx advanced

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Your Broccoli, Their Cheese: Deciding on Your Core Topics

Kivi's Nonprofit Communications Blog

Content Marketing Nonprofit Communications Nonprofit Marketing Strategy #13NTC keywords SEO We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

SEO FAIL – Optimizing for “I Love Boobies”

Search Marketing for Nonprofits

Sometimes you stumble onto something that just makes your day. I discovered the organization and website They work on breast cancer issues from a cooler and hipper perspective, and my understanding is that they feel like they get quite a bit of traffic. I can’t help but wonder if it’s qualified traffic however, because when you search for them in Google, this is what their sitelinks look like: Yes, that’s correct.

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It’s Today! Google Test Your Website

Getting Attention

Websites that are optimized for mobile devices will receive the highest SEO rankings. Web/Tech Beaconefire Google algorithm Google SEO inbound marketing Jan Bolan Nonprofit Communications nonprofit marketing responsive design website Thanks to guest blogger Jen Boland, of Beaconfire.

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Social Media Bird Brain - Untitled Article

Social Media Bird Brain

change algorithm google mobile-friendly SEO small NGO Small nonprofit Remember how I said that if you hadn''t dealt with getting your website mobile friendly, you were going to be forced to? Well, that day has come and the news is everywhere in the tech and business world (read Business Insider''s article). Google is changing its search algorithm again, this time in favor of mobile technology. By announcing this change, Google is more or less saying that it.

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Link building is an essential part of any SEO strategy. Brian Honigman.

How to find out who’s linking to you in 60 seconds

Public Sector Marketing 2.0

This is a great way to benchmark interest in your properties from a traditional SEO linking sense. Learn in 60 Seconds Tips Videos learn in 60 seconds link tracking links Mike Kujawski Search Engine Optimization SEO SEOmoz videoI have an easy hands-on video tip for you today.

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Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERPThis week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson?

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

6) Rich Brooks – Advanced SEO: The Art of Visibility. SEO and YouTube marketing are key. With Jillian Vorce at #AOC2014. The 2014 Agents of Change Conference was packed with insightful, useful information that I cannot wait to fully digest and use!

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The Numbers Racket and Your Small Nonprofit

Social Media Bird Brain

Art by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. authority search rankings small nonprofits expert research SEO relevance keywordsIt was, so I will. Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" Note that showing up on the first page of results is.

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

If what follows is too technical for you, check out this introduction to SEO (search engine optimization) for nonprofits. Tags: Accidental Techies Nonprofit Communications Online Tools nptech #10NTC SEO

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How Can You Use SMS/Text Messages to Get Donations?

Wild Woman Fundraising

social media appeal earthquake easy fundraising Haiti how can I use sms for my cause how to set up text message fundraising job Marketing mGive programming red cross SEO SMS text text message web 2.0 $37 Million given in January 2010. Incredible. Unbelievable.

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One Idea For Cause Marketing That Works for Small Business

Cause Related Marketing

This could be a SEO strategy, too. Facebook Cause Marketing SEO Small Business Cause-Related Marketing Small Business Cause MarketingLast Thursday, March 22, 2012 I took a call from a small businessperson I called Roberta who asked in effect, ‘how can my small company work with a cause to benefit us both?’ I posted about her call last Friday.

How to Get Over 1 Million Visitors a Month Presentation

Search Marketing for Nonprofits

I had a great time speaking yesterday at PRSA’s Association and Non-Profit Day in Washington, DC about how to get over 1 Million visitors to your website using an integrated digital strategy using SEO, PPC, traditional press, social media and blogger outreach. Tagged: blogger outreach , digital strategy ideas , Google Adwords , one million visits , PRSA , SEO , Social media.

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Google to stop supporting old news sitemap format

Search Marketing for Nonprofits

Tags: SEO public relations google news sitemap news sitemap news xml sitemap

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Day in the Life of a Nonprofit Communicator – Pam Georgiana

Kivi's Nonprofit Communications Blog

We are working hard on our SEO strategy so I am really focused on our web traffic, session duration and other acquisition metrics. to 4:00 p.m – I meet with our SEO consultant and the Director of Communication to talk about the next steps in our SEO strategy.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, What is SEO SEM (

Slides from Social Media Presentation at AMA DC

Search Marketing for Nonprofits

Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0

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Mixed Links for Nonprofit Communicators – June 21, 2019

Kivi's Nonprofit Communications Blog

Or these 5 SEO Mistakes Killing Your Content Performance and a Fix for Each. Vintage Year. Montgomery, AL Howdy, friends!

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Social Media and Local Search Training for Leadership Alexandria

Search Marketing for Nonprofits

Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va

Google’s Index Cap for your Site

Search Marketing for Nonprofits

Tagged: Google, google indexing cap, google's index, robot.txt, SEO. Tags: Google SEO future of search google indexing cap google's index robot.txt.Fascinating article by Randy from SEOMoz about how Google potentially caps the # of URLs it will index from your site. This is particularly a problem for my team at EWG for a few reasons: This organization has been online since the beginning of the Internet, and old reports are still live online.

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

Tags: "email marketing" Google SEM SEO Social media marketing fundraising integrated marketing online behavior paid ads web analytics nonprofit online best practices.

Mixed Links for Nonprofit Communicators – May 25, 2018

Kivi's Nonprofit Communications Blog

Jon Sinkwitz at Marketing Land answers What Negative SEO Is and Is Not. But SEO Isn’t the Only Way to Drive Traffic. The Hound. Auburn, AL. Welcome to the – almost – weekend!

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Google to Hold Live Webmaster Chat

Search Marketing for Nonprofits

Tags: Google SEO future of search google live chat google webmaster

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Try these Five Changes Nonprofits Can Make For Better SEO. What time is it? Mixed Links time! Join me, as we take a look at some good stuff from around the web on nonprofit communications and more… John Haydon talks about Features Versus Benefits in nonprofit communications.

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What’s Missing from Your Online Newsroom?

Kivi's Nonprofit Communications Blog

What We’ll Talk About During this 60-minute budget-friendly webinar , you’ll learn: How an online newsroom can make your job easier The best content for an online newsroom Inexpensive sources and widgets A basic guide of SEO Optimization What to avoid in your online newsroom Register now to learn how to create an effective online newsroom. A vibrant online newsroom can make you a treasured media source. But what do you include in your newsroom? What should you leave out?

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How to Go from “Plain Content” to “Content Marketing”

Kivi's Nonprofit Communications Blog

That could be building trust or influence, retaining donors, improving SEO for your website or building your email list, for example. FAQs and explainer videos are great content formats for SEO objectives. You make a lot of content. That’s what communications staff do. But are you using that content well? Are you fully implementing a content marketing strategy?

Speaking at American Marketing Association Panel on Social Media

Search Marketing for Nonprofits

Tags: SEO Social media marketing keyword research twitter web 2.0

Mixed Links for Nonprofit Communicators – March 2, 2019

Kivi's Nonprofit Communications Blog

And once you have that visual content, be sure to follow the 9 Steps to Optimize Images for SEO. The Louis. Birmingham, AL March is here! Let’s kick the new month off with best articles, posts, tips, and more from around the world of marketing and fundraising.

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5 tips on choosing your nonprofit URL

Fundraising Coach

seo web development Websites Q: Marc, I’m embarrassed to admit that we don’t yet have a website. But do you have any advice about choosing a domain name? A: Great question! Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors often check out an organization’s website before making a gift. So putting thought into your domain name can help you raise more money.

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Five Content Marketing Strategy Essentials for Nonprofits

Kivi's Nonprofit Communications Blog

You write a super helpful blog post on your website, and Google gives it good SEO juice. For SEO (search engine optimization). The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority.