4 Smart Donor Segmentation Strategies for Nonprofits
AUGUST 12, 2020
It’s simple: create smart donor segments to reach out to your supporters. . What is segmentation and why does it matter? Chances are you probably already leverage donor segmentation. But just to make sure we’re all on the same page, let’s start from the beginning by defining segmentation. Donor segmentation is when you separate supporters into meaningful groups based on commonalities. The segments we’ll discuss include: . Segment donors by giving level.