#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist
Non Profit Marketing 360
NOVEMBER 21, 2011
The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog. The second level is audience segmentation and targeting through your email list. Is there something in integrated marketing that small, local nonprofits can do? Michael: Smaller and local nonprofits often have very good success with integrated marketing, and I’ve seen much higher response rates from smaller organizations.