#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog. The second level is audience segmentation and targeting through your email list. Is there something in integrated marketing that small, local nonprofits can do? Michael: Smaller and local nonprofits often have very good success with integrated marketing, and I’ve seen much higher response rates from smaller organizations.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog. The second level is audience segmentation and targeting through your email list. Is there something in integrated marketing that small, local nonprofits can do? Michael: Smaller and local nonprofits often have very good success with integrated marketing, and I’ve seen much higher response rates from smaller organizations.

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#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog. The second level is audience segmentation and targeting through your email list. Is there something in integrated marketing that small, local nonprofits can do? Michael: Smaller and local nonprofits often have very good success with integrated marketing, and I’ve seen much higher response rates from smaller organizations.

Paths to year-end fundraising success in a multichannel world

DonorDigital

Segment your audiences carefully and integrate those segments into the communications matrix. Fundraising techniques aside, it’s the content and messaging that you create that will drive your supporter’s attention span and engagement. Direct response fundraising should be multichannel.

Paths to year-end fundraising success in a multichannel world

DonorDigital

Segment your audiences carefully and integrate those segments into the communications matrix. Fundraising techniques aside, it’s the content and messaging that you create that will drive your supporter’s attention span and engagement. Direct response fundraising should be multichannel.