A Few Great Thank You Videos

Kivi's Nonprofit Communications Blog

This may have been the “Year of the Thank You Video” – lots of really great stuff arrived in my inbox in the last week. So much so that even the well-written Thanksgiving messages without videos seemed a little boring and dated to me.

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Strong Emotions Drive Online Video

The Agitator

It’s Friday, and online video watching normally spikes on Fridays. Maybe a good day to talk about online videos. Greenpeace recently held a ‘Digital Mobilisation Skillshare’ to explore the characteristics of most effective online videos.

Trending Sources

The Top 4 Tips for Nonprofit Video Projects

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The author readies for a video shoot. The strategy was "to provide an engaging, revelatory, and inspirational look at Daniels Scholar graduates so as to inform and inspire high school students, employers, and communities on the opportunities offered by the scholarship program and the qualities exemplified by Daniels Scholars." Check out these five tips for nonprofit video. The difference between film and video is art.

VIDEO: Do you have lots of debt? Join the Jubilee!

Wild Woman Fundraising

Meanwhile, if you ever studied economics in school, and even if you didn’t, Adbusters has created another devastating critique of neo-classical economics, in pictures, here. VIDEO: Do you have lots of debt?

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What Going Back to Middle School Can Teach You About Donor Communication

Ann Green

You may be wondering how is middle school relevant to your donor communication when most of your donors are old enough to be parents or grandparents of middle school students? But keeping middle school students in mind can help you improve your donor communication.

Seth on Education

Public Sector Marketing 2.0

Every once in a while I simply embed a single video as a blog post. It’s not because I’m lazy, but rather because I truly feel the video should get as much exposure as possible. Compliment Videos creativity education educational system school seth godin

Go Back-to-School with Online Marketing Experts

J Campbell Social Marketing

In celebration of the spirit of education and the back-to-school season, we are getting the band back together (Me, Jeannine O’Neil of JO Social Branding and Special Guest Speaker Heather Jackson of Constant Contact ). Are you ready to get schooled with your marketing?

Dunk Tank

Fundraiser Ideas

A dunk tank is a remarkably easy fundraiser , particularly when it comes to school fundraising. You can see an example of a successful dunk tank fundraiser in the video below. A dunk tank fundraiser is best executed not as a standalone event, but in addition to an outdoor community event, such as a town fair or a school’s field day. In a school setting, be sure to ask the principal, the vice principal, the gym teacher and well-liked teachers to participate.

Spaghetti Dinner Fundraiser

Fundraiser Ideas

To see a great overview of how one organization, the Lourdes Catholic Church , prepares for their massive spaghetti dinner fundraiser, view the video below: Related posts: Creative Fundraising Ideas: Exotic Meat Barbecue.

Going from Gotcha Videos to Aha Videos

A. Fine Blog

Yesterday, I read in my local paper that a local school district, East Ramapo, NY fired it’s law firm after one of it’s employee’s went on a profanity-riddled tirade against parents in the parking lot after a board meeting. I watched the video in astonishment.

Towards a More Hygienic Cause Marketing Campaign for Lysol

Cause Related Marketing

With the approaching start of the new school year Lysol brand of disinfectant has a cause marketing campaign that awards $25,000 in prizes to the school with the highest average attendance from November 1 to 30, 2011. You must register your school online in the contest at Lysol.com.

Action Cascades Over Viral Videos

A. Fine Blog

You may not know the organization, but you almost certainly know their signature effort, the Kony 2012 video. The video is very long, 30 minutes, on an obscure topic and was an instant viral sensation. The video was an amazing piece of storytelling, alas, it was filled with half-truths. In Matterness, I discuss the need for organizations to shift their thinking from viral videos to action cascades. A viral video is a stand alone event.

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

If we are actively soliciting, say, Coke to come into our schools so that we will get more money, can we ask ourselves, “What is the ethical trade-off?&# Collaboration Cultivating donors Culture clash Fundraising Social Entrepreneur Video Game Web 2.0

Cause Marketing for 'One Lucky School'

Cause Related Marketing

Henkel’s, the German consumer packaged goods company whose brands in America include Right Guard and Purex, is back again with its Get Kids Fit campaign effort and “one lucky school will win $25,000 in fitness cash to improve youth fitness at their school.”

Hope is Rising

SocialButterfly

But the change is real too-- Mother Tita as many often call her has built not just one, but two schools(!) Changeblogging: NP, activism, social change + SocialButterfly Video Athentikos Documentary Guatemala hope fighitng life changing experience Video Storytelling

What Does Your Organization Do? Draw It Out

Kivi's Nonprofit Communications Blog

Illustrated videos are very popular right now with everyone from big corporations to small nonprofits. b) engaging all of the individuals and organizations that care about schools to work together—so we can collectively achieve stronger and faster results. Jessica Pullano.

Trivia Night Fundraiser

Fundraiser Ideas

If you’ve never attended a trivia night, check out the video below (skip to 0:51) to see how one English pub in Los Angeles, California, successfully runs its trivia night. Lots of bars and pubs hold trivia nights.

Mission Minded Wins National Marketing Awards

Mission Minded

Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers.

These 3 Stories Generated Results (Case Study)

Getting Attention

2) Fundraising: We recently launched Different but the Same , a short video highlighting a cross-cultural immersion program that connects international students from a local university and children in rural schools. In the near term, we plan to release videos highlighting our donors, grantee projects, and the foundation’s founding story. As a funder, we are supporting numerous videos that will help nonprofits share their stories as well.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

My kids just got out of school so I really need some Mixed Drinks.I For Instagram users, Buffer has Optimal Timing, Videos, and More: 10 Easy Ways to Boost Your Instagram Reach. John Haydon asks Why Is Video Content Missing From Your Nonprofit’s Marketing Strategy? Happy Friday!

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Can you teach a class at the School of Everything?

Wild Woman Fundraising

The School of Everything, what is it? Could you teach a class at The School of Everything ? What IS the School of Everything? School of Everything is here so you can organise your education however you please.&#. Are you already on the School of Everything?

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How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

She schooled us on subject lines and the importance of being succinct and interesting in our email communications (lest we get deleted immediately). YouTube is the #2 search engine in the world, so use it wisely and make sure your videos are optimized for the platform!

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Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

Guest Video/Post by Mark Horvath, founder of Invisible People. I produced one show about their Christian school, which I thought was an amazing program that people would get behind. It may be an old post or an old video to you, but to someone else – it’s brand new.

Fundraising So Simple Only a Child Can Do It Well

The Agitator

The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. They provide a fully automated peer-to-peer website where parents and kids can plug in videos and photos. The result is an easy-as-pie fundraising campaign for their school. Check out one of their pre-programmed, easily adaptable videos here.

Empathy for Sale

Nonprofit Consultant Blog

By now you've likely heard the story of Karen Klein, the school bus monitor from upstate New York, who was videotaped by a group of young boys who were bullying her to tears. One empathetic person who came across the video on YouTube decided to send Klein on "the vacation of a lifetime" and created an online campaign to raise $5,000 for that purpose. If your organization has a video you're proud of, you have until March 22 to enter for this year's awards.

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A Day in the Life of a Nonprofit Communicator – Lizzie Chen

Kivi's Nonprofit Communications Blog

Lizzie Chen is the multimedia specialist at Southwest Key Programs and specializes in documentary photography and video production. She loves bringing the stories at Southwest Key Programs to life through videos and photos. Lizzie Chen.

5 Ways to Stay Smart & Engaged

Getting Attention

She got me… The rain was pouring down this morning as our daughter, Charlotte, was getting ready to walk to school, so I caved and drove her. Because as I dropped her off to join the gaggle of noisy, drenched kids waiting outside the middle school, I started thinking.

Our Town—Teens Mobilize & Message

Getting Attention

Watch the video here. “They are composing a list of issues to address with the school administration and are organizing a silent protest by wearing #iammorethanadistraction t-shirts. Even better, campaign your school board to stop “blaming and shaming” girls.

#INTERVIEW: Sherry Truhlar, President of Red Apple Auctions, Conducts Benefit Auctions for Nonprofit Organizations

Non Profit Marketing 360

I took a week of vacation from General Electric , where I was a global marketing manager, went out to auction school , and learned the chant. But I realized very quickly that only a small portion of school is devoted to learning the chant.

Your Next Nonprofit Marketing Job: Monday Matters

Getting Attention

Communications Specialist, School Improvement & Marketing Manager Southern Regional Education Board (Atlanta, GA). Digital Communications Project Manager & Director of Video Services See3 Communications (Chicago, IL). Post YOUR open nonprofit marketing and communications positions here. Communications Coordinator (PT) World Affairs Council of Oregon (Portland, OR). Communications Specialist The Health Trust (San Jose, CA).

Easy Fundraising: Convert Home VHS Videos to DVDs and/or Digitize Old Family Photos

Fundraiser Ideas

It would be great for a hospice, church , PTA or high school. This fundraiser can take one of two forms (or you can offer both services, of course): You can offer to transfer people’s family videos in VHS format to DVDs.

Scholarships and Stipends for American and Canadian Public or Private School 7th - 12th Graders Creating Different Arts or Writing (See below for kinds of arts and genres)

Seeking Grant Money Today

Creative teens in grades 7-12 are invited to submit work in one of twenty-eight categories, including film and animation, video game design, sculpture, photography, fashion design, poetry, journalism, humor, dramatic script, and science fiction. Fifteen graduating high school seniors will be awarded with Portfolio Gold Medals, which include a $10,000 scholarship. or Canada, or in an American school abroad. From The Foundation Center. [If

Online Video Inspiration from Tufts

The Agitator

The NY Times had an interesting article yesterday on how Tufts University was inviting applicants for admission to submit YouTube videos as part of their applications. While enterprising students have been sending videos with their applications for some time at their own initiative, it appears Tufts is the first school to incorporate online videos into its "official" process. Some videos have made their student-producers into minor stars.

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kivi's Nonprofit Communications Blog

I’ve especially loved the videos. Here are some of my favorites: Davis Academy, a Reform Jewish Day School in North Atlanta, did a video to a song called “Rise Up” that their Rabbi wrote about standing up for social justice, which also happens to be the Falcons’ slogan.

#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

According to the Mayo Clinic’s site , “Doctors communicate using digital video cameras, Internet telecommunications, robots, smart phones and other technology. For a demonstration of the technology, please watch the video below (about 8 minutes).

#ProAging: Telestroke/Telemedicine Tests Show Excellent Cost & Health Benefits

Non Profit Marketing 360

According to the Mayo Clinic’s site , “Doctors communicate using digital video cameras, Internet telecommunications, robots, smart phones and other technology. For a demonstration of the technology, please watch the video below (about 8 minutes).

Grants for American School Libraries Looking to Update, Extend, and Diversify Their Collections

Seeking Grant Money Today

Deadline: December 31, 2009 Laura Bush Foundation for America's Libraries Accepting Applications From School Libraries In order to promote a love of reading, the Laura Bush Foundation for America's Libraries works to provide books to the school libraries and students that most need them. The foundation makes grants of up to $6,000 each to update, extend, and diversify the book collections of school libraries. Only one application per school is allowed per year.

Next? Nonprofit Communications Jobs

Getting Attention

Director of Marketing and Communications Baker Demonstration School (Wilmette, IL). Youth Marketing Video Producer PETA (Los Angeles, CA). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits.

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Cool Ideas for Class Items for a School Auction

The Biddery Blog

If your school has a fundraising event with an auction, you may already ask classes to provide something to be auctioned. Schools like the Huntington Seacliff Elementary and Temple Aliyah had some neat ideas for class projects.

Make Your Annual Report Sing: 5 Ways to Choose and Use Stories

Getting Attention

Whether told through gestures, symbols or spoken words, carvings on a cave wall or YouTube videos, we humans have used stories as a communications strategy for thousands of years.

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