iMarketSmart

JULY 12, 2017

Sales managers? The private sector usually has sales managers for their teams. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. I think every nonprofit with major gift and planned gift staff needs a structure that yields accountability metrics that have been proven effective in the private sector.

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Kivi's Nonprofit Communications Blog

JUNE 29, 2016

We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you!

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Wild Woman Fundraising

APRIL 8, 2010

This is part one in a series of three: How to get into fundraising from sales or marketing, how to get into fundraising from more blue-collar fields, and then, how to get OUT of fundraising and into something you like better.

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Selfish Giving

DECEMBER 15, 2017

"Marketers almost always.look at what sent traffic here and that's where they assign the budget. Because they're tracking actions down here and they go, 'Oh, well, fantastic. Without these assets in place, you'll get fewer calls and emails from interested prospects.

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Public Sector Marketing 2.0

AUGUST 12, 2009

About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale &# which received quite a bit of attention according to my blog stats at the time. Social Media & Business Marketing – Mike Volpe (HubSpot).

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Diva Marketing Blog

OCTOBER 28, 2011

Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn.

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iMarketSmart

NOVEMBER 6, 2017

Many marketers/fundraisers desperately hope to find silver bullets or unicorns. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest. Wills change, beneficiaries get added and tossed out.

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Fundraising Coach

NOVEMBER 25, 2011

” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales.

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Mission Paradox Blog

APRIL 20, 2011

Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure.    You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that.  You and I know how vital advance ticket sales are to the work you do. Arts Marketing 101 Marketing Strategy

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Mission Paradox Blog

APRIL 23, 2010

Ok, so you want more advance sales for your art and you've done the first thing I suggested.   You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that.  You and I know how vital advance ticket sales are to the work you do. So let's say your a film maker and you need to sell advance copies of your DVD. 

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Kivi's Nonprofit Communications Blog

DECEMBER 11, 2015

Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies.

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Kivi's Nonprofit Communications Blog

DECEMBER 4, 2015

If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising. And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas.

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Kivi's Nonprofit Communications Blog

DECEMBER 20, 2016

Our All-Access Pass is more than just best practices and training. We’ve created a community of nonprofit communicators who are working on the same issues and dealing with the same struggles as you. I love how generous the Nonprofit Marketing Guide is with sharing their knowledge.

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Kivi's Nonprofit Communications Blog

DECEMBER 12, 2014

Kivi and I hope to see you there! And if this story doesn’t give you the “feels” (and possibly make you just a tad jealous), then I don’t know what to tell you. Our Annual All-Access Pass is on sale this month. Are you ready for the holidays?

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Mission Paradox Blog

APRIL 19, 2011

A few thoughts on advance ticket sales from March 2010. --.   Getting people to purchase admission in advance provides much needed cash flow and is also a bit of a "hedge" against bad reviews, poor word of mouth, etc. Figuring out how to increase advance sales starts with understanding exactly why people would want to purchase in advance.    Next Friday I'll cover 2 and 3. -. Arts Marketing 101 Marketing Marketing Strategy

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Kivi's Nonprofit Communications Blog

JULY 25, 2014

Just tweet the link using #MixedLinks and I will take a look! Now, let’s get on with this week’s Mixed Links… Craig Linton is hosting the Nonprofit Blog Carnival for July and submissions are due this Monday the 28th.

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Kivi's Nonprofit Communications Blog

DECEMBER 5, 2014

Speaking of NTEN, they are redesigning their website and chronicling it in a series of blog posts. It’s full of ideas, tips and tools to help nonprofits take charge of their communications channels in 2015. Check out Statistics and Damn Lies (and Your Case Statement).

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iMarketSmart

JUNE 3, 2016

How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? LEAVE YOUR COMMENTS AND/OR SHARE IT WITH YOUR PEERS! The post How fast do you respond to your major and planned gift donors’ needs? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour.

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Mission Paradox Blog

MARCH 26, 2010

  Getting people to purchase admission in advance provides much needed cash flow and is also a bit of a "hedge" against bad reviews, poor word of mouth, etc. Figuring out how to increase advance sales starts with understanding exactly why people would want to purchase in advance.    Next Friday I'll cover 2 and 3. -.   For example, imagine a dance company that wants advance sales. 

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Cause Related Marketing

OCTOBER 15, 2012

Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush. Cause-Related Marketing does a world of good.

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Nonprofit Marketing Blog

APRIL 7, 2011

Nonprofit marketing and fundraising friends: Close the sale. Every time you think you have a marketing goal, ask yourself: to what end? Ensure your goal is closing the sale, not stopping at attitude change.

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iMarketSmart

MARCH 13, 2017

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” And, their programs are different.

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Getting Attention

DECEMBER 22, 2014

Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). of Programs and Partnerships.

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The Agitator

SEPTEMBER 22, 2016

Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The secret ingredient? Weekends!

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iMarketSmart

SEPTEMBER 15, 2017

I was cleaning out a cabinet last weekend and I came across an old book I read long ago titled Strategic Selling. Some pages were dog-eared so I flipped the pages and found this gem: “The smart salesperson never thinks of selling as a battle or of customers as enemies to be beaten.

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Kivi's Nonprofit Communications Blog

MARCH 29, 2018

FOR BLOG AND NEWSLETTER READERS ONLY! It’s Kivi’s birthday Saturday, March 31st and to help her celebrate, we are inviting YOU to join our amazing All-Access Pass Holder community (and save $200). Learn more and get your All-Access Pass.

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Cause Related Marketing

FEBRUARY 19, 2013

Trey Watson owns a fruit tree nursery in East Texas called Legg Creek Farm and so naturally when he decided to do some cause marketing he choose congenital heart defects. Wait a minute, you say, a fruit tree nursery and congenital heart defects?

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Cause Related Marketing

FEBRUARY 15, 2013

Shep may be loyal, true, affectionate and well behaved… the best thing that’s ever happened to you. But you love Shep and want the world to know it. Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund.

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iMarketSmart

JANUARY 20, 2016

Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. Somehow the altruistic aspects of fundraising get in the way and muck up the process. Fundraising is sales.

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Getting Attention

NOVEMBER 24, 2014

Post YOUR open nonprofit marketing and communications positions here. Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI). Communications and Marketing Director Society for Women’s Health Research (Washington, D.C.).

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Cause Related Marketing

DECEMBER 2, 2011

All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Some charities have done this kind of co-sponsored cause marketing with certain media properties. And notice how smart the match is between Iams, the premium pet food brand and Febreze, the household odor eliminator.

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iMarketSmart

SEPTEMBER 14, 2016

When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Which ones want that kind of relationship and why? Ask them questions about their interests, needs and desires.

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Getting Attention

JUNE 22, 2015

Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Communications Associate – Online and Social Media St. Development and Communications Associate Preterm (Cleveland, OH). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY).

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Cause Related Marketing

APRIL 15, 2013

It’s wedding season and what with Prince William and Catherine Middleton celebrating their second anniversary this month (and the coming birth of their first child) it’s time to think again about the marriage of weddings with cause marketing. William and Kate’s marriage lead to an avalanche of collectables for sale. James’s Park, Big Ben and the Houses of Parliament and finally to Buckingham Palace for the wedding reception.

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Social Marketing and Social Change

JANUARY 4, 2017

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

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Cause Related Marketing

FEBRUARY 27, 2013

Both MDA and the Variety Club are august charities that in the main serve children. Both approaches have advantages to recommend them and shortcomings to overcome. Sales of both the paper shamrock and the pins will eventually go stale.

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Cause Related Marketing

MARCH 30, 2011

I saw a recent post on Just Means critical of Kellogg’s new cause marketing campaign called ‘ Share Your Breakfast ’ and I wondered, should sinners or the impious be permitted to pray? Again, it contains HFCS and 11 gms of sugar. It also makes and sells unhealthy food.

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Kivi's Nonprofit Communications Blog

DECEMBER 30, 2016

It’s our last blog post of 2016, and we’re making it a good one! We know lots of you have questions about how to store and manage your stories and photos. This 18-page free download answers questions like: Do you need a banking system for stories and images?

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Getting Attention

NOVEMBER 17, 2014

Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications & Marketing The University of Cincinnati Foundation (Cincinnati, OH). Associate Marketing Manager Partnership for Public Service (Washington, D.C.).

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Marketing for Nonprofits

DECEMBER 27, 2012

The first marketing book up for me in 2013 is To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink. Pink is a great writer and thinker. I'm interested in learning more about how we can get better at influencing vs. pitching donors and making them feel passionate about our causes. Here's to honing our sales and fundraising skills this year in order to keep the donors we already have and bring new ones into the family!

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