Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Sales managers? The private sector usually has sales managers for their teams. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. I think every nonprofit with major gift and planned gift staff needs a structure that yields accountability metrics that have been proven effective in the private sector.

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What’s Happening in July? Better Websites, Simple Rules, and a Pass Sale

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: All-Access Pass Sale. The Pass gives you 365 days of access to live and recorded webinars, weekly time savers, peers and industry experts, and much more. Learn More and Register.

Our Annual All-Access Pass Is on Sale NOW

Kivi's Nonprofit Communications Blog

We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you!

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How you can get into fundraising from sales or marketing

Wild Woman Fundraising

This is part one in a series of three: How to get into fundraising from sales or marketing, how to get into fundraising from more blue-collar fields, and then, how to get OUT of fundraising and into something you like better.

How the Content Marketing Sales Funnel Works for Corporate Partnerships

Selfish Giving

"Marketers almost always.look at what sent traffic here and that's where they assign the budget. Because they're tracking actions down here and they go, 'Oh, well, fantastic. Without these assets in place, you'll get fewer calls and emails from interested prospects.

Social Media Beyond The Sale

Diva Marketing Blog

Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn.

Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. The more money involved, the longer the sales cycle.

Why you should stop looking for fundraising silver bullets and unicorns.

iMarketSmart

Many marketers/fundraisers desperately hope to find silver bullets or unicorns. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest. Wills change, beneficiaries get added and tossed out.

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Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This

Black Friday – Cyber Monday Sale

Fundraising Coach

” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales.

Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure.    You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that.  You and I know how vital advance ticket sales are to the work you do. Arts Marketing 101 Marketing Strategy

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies.

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Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising. And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas.

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Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Ok, so you want more advance sales for your art and you've done the first thing I suggested.   You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that.  You and I know how vital advance ticket sales are to the work you do. So let's say your a film maker and you need to sell advance copies of your DVD. 

Hang with Amazing Nonprofit Marketers and Do Awesome Work

Kivi's Nonprofit Communications Blog

Our All-Access Pass is more than just best practices and training. We’ve created a community of nonprofit communicators who are working on the same issues and dealing with the same struggles as you. I love how generous the Nonprofit Marketing Guide is with sharing their knowledge.

#Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Kivi and I hope to see you there! And if this story doesn’t give you the “feels” (and possibly make you just a tad jealous), then I don’t know what to tell you. Our Annual All-Access Pass is on sale this month. Are you ready for the holidays?

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#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Just tweet the link using #MixedLinks and I will take a look! Now, let’s get on with this week’s Mixed Links… Craig Linton is hosting the Nonprofit Blog Carnival for July and submissions are due this Monday the 28th.

#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Speaking of NTEN, they are redesigning their website and chronicling it in a series of blog posts. It’s full of ideas, tips and tools to help nonprofits take charge of their communications channels in 2015. Check out Statistics and Damn Lies (and Your Case Statement).

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? LEAVE YOUR COMMENTS AND/OR SHARE IT WITH YOUR PEERS! The post How fast do you respond to your major and planned gift donors’ needs? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour.

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Arts Marketing 101: Advance Ticket Sales - Part 1

Mission Paradox Blog

A few thoughts on advance ticket sales from March 2010. --.   Getting people to purchase admission in advance provides much needed cash flow and is also a bit of a "hedge" against bad reviews, poor word of mouth, etc. Figuring out how to increase advance sales starts with understanding exactly why people would want to purchase in advance.    Next Friday I'll cover 2 and 3. -. Arts Marketing 101 Marketing Marketing Strategy

YOUR Next Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). of Programs and Partnerships.

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Arts Marketing 101: Advance Ticket Sales - Part 1

Mission Paradox Blog

  Getting people to purchase admission in advance provides much needed cash flow and is also a bit of a "hedge" against bad reviews, poor word of mouth, etc. Figuring out how to increase advance sales starts with understanding exactly why people would want to purchase in advance.    Next Friday I'll cover 2 and 3. -.   For example, imagine a dance company that wants advance sales

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” And, their programs are different.

Cause Marketing and Branding

Cause Related Marketing

Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush. Cause-Related Marketing does a world of good.

Close the sale! A short post on a big truth.

Nonprofit Marketing Blog

Nonprofit marketing and fundraising friends: Close the sale. Every time you think you have a marketing goal, ask yourself: to what end? Ensure your goal is closing the sale, not stopping at attitude change.

Are fundraising tricks and gimmicks worth doing?

iMarketSmart

I was cleaning out a cabinet last weekend and I came across an old book I read long ago titled Strategic Selling. Some pages were dog-eared so I flipped the pages and found this gem: “The smart salesperson never thinks of selling as a battle or of customers as enemies to be beaten.

Revealed! The Secret Ingredient For Email Marketing

The Agitator

Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The secret ingredient? Weekends!

2 marketing Jedi Masters tell us why fundraising IS marketing/selling

iMarketSmart

Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. Somehow the altruistic aspects of fundraising get in the way and muck up the process. Fundraising is sales.

Your Future! Great Nonprofit Marketing Jobs

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI). Communications and Marketing Director Society for Women’s Health Research (Washington, D.C.).

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Matching Cause and Sponsor in Cause Marketing

Cause Related Marketing

Trey Watson owns a fruit tree nursery in East Texas called Legg Creek Farm and so naturally when he decided to do some cause marketing he choose congenital heart defects. Wait a minute, you say, a fruit tree nursery and congenital heart defects?

Cause Marketing Goes to the Dogs

Cause Related Marketing

Shep may be loyal, true, affectionate and well behaved… the best thing that’s ever happened to you. But you love Shep and want the world to know it. Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund.

Grab-It Nonprofit Marketing Jobs

Getting Attention

Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Communications Associate – Online and Social Media St. Development and Communications Associate Preterm (Cleveland, OH). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY).

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YOUR Next Nonprofit Marketing Job: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications & Marketing The University of Cincinnati Foundation (Cincinnati, OH). Associate Marketing Manager Partnership for Public Service (Washington, D.C.).

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Co-Sponsorship and Cause Marketing

Cause Related Marketing

All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Some charities have done this kind of co-sponsored cause marketing with certain media properties. And notice how smart the match is between Iams, the premium pet food brand and Febreze, the household odor eliminator.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

Are face-to-face meetings with donors overrated?

iMarketSmart

When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Which ones want that kind of relationship and why? Ask them questions about their interests, needs and desires.

How to Get Others to Buy Into Your Cause

Getting Attention

Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross. And I know just what you mean. I used to turn away from sales, too. That’s sales.

The Marriage of Cause Marketing and Weddings

Cause Related Marketing

It’s wedding season and what with Prince William and Catherine Middleton celebrating their second anniversary this month (and the coming birth of their first child) it’s time to think again about the marriage of weddings with cause marketing. William and Kate’s marriage lead to an avalanche of collectables for sale. James’s Park, Big Ben and the Houses of Parliament and finally to Buckingham Palace for the wedding reception.

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Both MDA and the Variety Club are august charities that in the main serve children. Both approaches have advantages to recommend them and shortcomings to overcome. Sales of both the paper shamrock and the pins will eventually go stale.