INDUSTRY INSIGHTS YOUR PEERS ARE READING
Just tweet the link using #MixedLinks and I will take a look! Now, let’s get on with this week’s Mixed Links… Craig Linton is hosting the Nonprofit Blog Carnival for July and submissions are due this Monday the 28th. MORE
Our All-Access Pass is more than just best practices and training. We’ve created a community of nonprofit communicators who are working on the same issues and dealing with the same struggles as you. I love how generous the Nonprofit Marketing Guide is with sharing their knowledge. MORE
Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn. MORE
It’s wedding season and what with Prince William and Catherine Middleton celebrating their second anniversary this month (and the coming birth of their first child) it’s time to think again about the marriage of weddings with cause marketing. William and Kate’s marriage lead to an avalanche of collectables for sale. James’s Park, Big Ben and the Houses of Parliament and finally to Buckingham Palace for the wedding reception. MORE
This is part one in a series of three: How to get into fundraising from sales or marketing, how to get into fundraising from more blue-collar fields, and then, how to get OUT of fundraising and into something you like better. MORE
Sales managers? The private sector usually has sales managers for their teams. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. I think every nonprofit with major gift and planned gift staff needs a structure that yields accountability metrics that have been proven effective in the private sector. MORE
A few thoughts on advance ticket sales from March 2010. --. Getting people to purchase admission in advance provides much needed cash flow and is also a bit of a "hedge" against bad reviews, poor word of mouth, etc. Figuring out how to increase advance sales starts with understanding exactly why people would want to purchase in advance. Next Friday I'll cover 2 and 3. -. Arts Marketing 101 Marketing Marketing Strategy MORE
Speaking of NTEN, they are redesigning their website and chronicling it in a series of blog posts. It’s full of ideas, tips and tools to help nonprofits take charge of their communications channels in 2015. Check out Statistics and Damn Lies (and Your Case Statement). MORE
Ok, so you want more advance sales for your art and you've done the first thing I suggested. You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that. You and I know how vital advance ticket sales are to the work you do. So let's say your a film maker and you need to sell advance copies of your DVD. MORE
The first marketing book up for me in 2013 is To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink. Pink is a great writer and thinker. I'm interested in learning more about how we can get better at influencing vs. pitching donors and making them feel passionate about our causes. Here's to honing our sales and fundraising skills this year in order to keep the donors we already have and bring new ones into the family! MORE
Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure. You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that. You and I know how vital advance ticket sales are to the work you do. Arts Marketing 101 Marketing Strategy MORE
Here’s what’s happening at Nonprofit Marketing Guide this month: All-Access Pass Sale. The Pass gives you 365 days of access to live and recorded webinars, weekly time savers, peers and industry experts, and much more. Learn More and Register. MORE
Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies. MORE
” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales. MORE
Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This MORE
Both MDA and the Variety Club are august charities that in the main serve children. Both approaches have advantages to recommend them and shortcomings to overcome. Sales of both the paper shamrock and the pins will eventually go stale. MORE
Seriously, this quiz is only two multiple-choice questions, but don’t let me get ahead of myself… Our New Approach to Training that Meets You Where You Are In 2019, we are introducing a new way for you to manage your professional development called the Five Levels of Marketing Maturity. We’ve labeled these five levels: Marketing Maturity Level One – Beginner. Marketing Maturity Level Two – Capable. Marketing Maturity Level Three – Skilled. MORE
And by goodies, I mean EVERYTHING you need to be a smart, amazing nonprofit communications professional for the next year: Practical ideas that work? Access to experts and peers 24/7? Our All-Access Pass gives you all that and more. Learn more and get your All-Access Pass. MORE
Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup? MORE
If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising. And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas. MORE
Trey Watson owns a fruit tree nursery in East Texas called Legg Creek Farm and so naturally when he decided to do some cause marketing he choose congenital heart defects. Wait a minute, you say, a fruit tree nursery and congenital heart defects? MORE
Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This MORE
Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush. Cause-Related Marketing does a world of good. MORE
We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you! MORE
Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Communications Associate – Online and Social Media St. Development and Communications Associate Preterm (Cleveland, OH). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY). MORE
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Save $200 on the Annual All-Access Pass Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! The All-Access Pass is on sale for $499. MORE
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 4: How to Create a Thank-You Video for Supporters Before Thanksgiving. Learn More and Register. Learn More and Register . Learn More and Register . MORE
Kivi and I hope to see you there! And if this story doesn’t give you the “feels” (and possibly make you just a tad jealous), then I don’t know what to tell you. Our Annual All-Access Pass is on sale this month. Are you ready for the holidays? MORE
Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. They include: Point-of-sale. MORE
Shep may be loyal, true, affectionate and well behaved… the best thing that’s ever happened to you. But you love Shep and want the world to know it. Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund. MORE
Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. The more money involved, the longer the sales cycle. MORE
All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Some charities have done this kind of co-sponsored cause marketing with certain media properties. And notice how smart the match is between Iams, the premium pet food brand and Febreze, the household odor eliminator. MORE
Many marketers/fundraisers desperately hope to find silver bullets or unicorns. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest. Wills change, beneficiaries get added and tossed out. MORE
Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). of Programs and Partnerships. MORE
Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The secret ingredient? Weekends! MORE
"Marketers almost always.look at what sent traffic here and that's where they assign the budget. Because they're tracking actions down here and they go, 'Oh, well, fantastic. Without these assets in place, you'll get fewer calls and emails from interested prospects. MORE
Smart phone sales have surpassed PC sales — two years before it was projected to happen. Smart phone adoption is also very prevalent in lower income brackets, because you can basically get all you need in your hand, and avoid phone and broadband charges at home. how to engage millennials and use mobile, given its prevalence? They want basic info and tools for action. Are the basic info and calls to action right there? MORE
Sprint and Motorola Campaign for RedMany cause-related marketing campaigns require consumers to buy something. Maybe it’s a dessert special or music CD, or some kind of service.While some people will just buy the cause-related marketing product or service without being prompted, usually they won’t. Like life insurance, and a tie that goes with the. Tags: Motorola Sales Incentives Sprint Red Campaign MORE
About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale &# which received quite a bit of attention according to my blog stats at the time. Social Media & Business Marketing – Mike Volpe (HubSpot). MORE
Nonprofit marketing and fundraising friends: Close the sale. Every time you think you have a marketing goal, ask yourself: to what end? Ensure your goal is closing the sale, not stopping at attitude change. MORE
Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. I just received this book in the mail last week, and so far, I love it! MORE
Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success. MORE
I saw a recent post on Just Means critical of Kellogg’s new cause marketing campaign called ‘ Share Your Breakfast ’ and I wondered, should sinners or the impious be permitted to pray? Again, it contains HFCS and 11 gms of sugar. It also makes and sells unhealthy food. MORE
Sales And Marketing Related Topics Kivi's Nonprofit Communications Blog
FEBRUARY 28, 2019
Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success.
Kivi's Nonprofit Communications Blog
DECEMBER 3, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Save $200 on the Annual All-Access Pass Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! The All-Access Pass is on sale for $499.
Kivi's Nonprofit Communications Blog
OCTOBER 1, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 4: How to Create a Thank-You Video for Supporters Before Thanksgiving. Learn More and Register. Learn More and Register . Learn More and Register .
Kivi's Nonprofit Communications Blog
JULY 2, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: All-Access Pass Sale. The Pass gives you 365 days of access to live and recorded webinars, weekly time savers, peers and industry experts, and much more. Learn More and Register.
iMarketSmart
JULY 12, 2017
Sales managers? The private sector usually has sales managers for their teams. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. I think every nonprofit with major gift and planned gift staff needs a structure that yields accountability metrics that have been proven effective in the private sector.
Kivi's Nonprofit Communications Blog
JUNE 29, 2016
We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you!
Wild Woman Fundraising
APRIL 8, 2010
This is part one in a series of three: How to get into fundraising from sales or marketing, how to get into fundraising from more blue-collar fields, and then, how to get OUT of fundraising and into something you like better.
Selfish Giving
DECEMBER 15, 2017
"Marketers almost always.look at what sent traffic here and that's where they assign the budget. Because they're tracking actions down here and they go, 'Oh, well, fantastic. Without these assets in place, you'll get fewer calls and emails from interested prospects.
Diva Marketing Blog
OCTOBER 28, 2011
Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn.
Selfish Giving
JUNE 20, 2016
Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. The more money involved, the longer the sales cycle.
Cause Related Marketing
DECEMBER 12, 2006
Sprint and Motorola Campaign for RedMany cause-related marketing campaigns require consumers to buy something. Maybe it’s a dessert special or music CD, or some kind of service.While some people will just buy the cause-related marketing product or service without being prompted, usually they won’t. Like life insurance, and a tie that goes with the. Tags: Motorola Sales Incentives Sprint Red Campaign
Fundraising Coach
NOVEMBER 25, 2011
” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales.
Selfish Giving
JULY 18, 2018
Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This
Selfish Giving
JULY 18, 2018
Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This
Kivi's Nonprofit Communications Blog
DECEMBER 12, 2014
Kivi and I hope to see you there! And if this story doesn’t give you the “feels” (and possibly make you just a tad jealous), then I don’t know what to tell you. Our Annual All-Access Pass is on sale this month. Are you ready for the holidays?
Kivi's Nonprofit Communications Blog
JULY 25, 2014
Just tweet the link using #MixedLinks and I will take a look! Now, let’s get on with this week’s Mixed Links… Craig Linton is hosting the Nonprofit Blog Carnival for July and submissions are due this Monday the 28th.
Kivi's Nonprofit Communications Blog
DECEMBER 5, 2014
Speaking of NTEN, they are redesigning their website and chronicling it in a series of blog posts. It’s full of ideas, tips and tools to help nonprofits take charge of their communications channels in 2015. Check out Statistics and Damn Lies (and Your Case Statement).
iMarketSmart
NOVEMBER 6, 2017
Many marketers/fundraisers desperately hope to find silver bullets or unicorns. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest. Wills change, beneficiaries get added and tossed out.
Kivi's Nonprofit Communications Blog
DECEMBER 12, 2018
Seriously, this quiz is only two multiple-choice questions, but don’t let me get ahead of myself… Our New Approach to Training that Meets You Where You Are In 2019, we are introducing a new way for you to manage your professional development called the Five Levels of Marketing Maturity. We’ve labeled these five levels: Marketing Maturity Level One – Beginner. Marketing Maturity Level Two – Capable. Marketing Maturity Level Three – Skilled.
Kivi's Nonprofit Communications Blog
DECEMBER 11, 2015
Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies.
Kivi's Nonprofit Communications Blog
DECEMBER 4, 2015
If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising. And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas.
Cause Related Marketing
OCTOBER 15, 2012
Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush. Cause-Related Marketing does a world of good.
Kivi's Nonprofit Communications Blog
DECEMBER 20, 2016
Our All-Access Pass is more than just best practices and training. We’ve created a community of nonprofit communicators who are working on the same issues and dealing with the same struggles as you. I love how generous the Nonprofit Marketing Guide is with sharing their knowledge.
Mission Paradox Blog
APRIL 20, 2011
Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure. You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that. You and I know how vital advance ticket sales are to the work you do. Arts Marketing 101 Marketing Strategy
Kivi's Nonprofit Communications Blog
OCTOBER 11, 2018
And by goodies, I mean EVERYTHING you need to be a smart, amazing nonprofit communications professional for the next year: Practical ideas that work? Access to experts and peers 24/7? Our All-Access Pass gives you all that and more. Learn more and get your All-Access Pass.
Cause Related Marketing
FEBRUARY 19, 2013
Trey Watson owns a fruit tree nursery in East Texas called Legg Creek Farm and so naturally when he decided to do some cause marketing he choose congenital heart defects. Wait a minute, you say, a fruit tree nursery and congenital heart defects?
Selfish Giving
JANUARY 5, 2011
Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. They include: Point-of-sale.
Cause Related Marketing
FEBRUARY 15, 2013
Shep may be loyal, true, affectionate and well behaved… the best thing that’s ever happened to you. But you love Shep and want the world to know it. Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund.
Nonprofit Marketing Blog
APRIL 7, 2011
Nonprofit marketing and fundraising friends: Close the sale. Every time you think you have a marketing goal, ask yourself: to what end? Ensure your goal is closing the sale, not stopping at attitude change.
Cause Related Marketing
DECEMBER 2, 2011
All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Some charities have done this kind of co-sponsored cause marketing with certain media properties. And notice how smart the match is between Iams, the premium pet food brand and Febreze, the household odor eliminator.
Getting Attention
DECEMBER 22, 2014
Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). of Programs and Partnerships.
Mission Paradox Blog
APRIL 23, 2010
Ok, so you want more advance sales for your art and you've done the first thing I suggested. You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that. You and I know how vital advance ticket sales are to the work you do. So let's say your a film maker and you need to sell advance copies of your DVD.
Selfish Giving
MARCH 12, 2012
Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup?
The Agitator
SEPTEMBER 22, 2016
Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The secret ingredient? Weekends!
Cause Related Marketing
APRIL 15, 2013
It’s wedding season and what with Prince William and Catherine Middleton celebrating their second anniversary this month (and the coming birth of their first child) it’s time to think again about the marriage of weddings with cause marketing. William and Kate’s marriage lead to an avalanche of collectables for sale. James’s Park, Big Ben and the Houses of Parliament and finally to Buckingham Palace for the wedding reception.
Mission Paradox Blog
APRIL 19, 2011
A few thoughts on advance ticket sales from March 2010. --. Getting people to purchase admission in advance provides much needed cash flow and is also a bit of a "hedge" against bad reviews, poor word of mouth, etc. Figuring out how to increase advance sales starts with understanding exactly why people would want to purchase in advance. Next Friday I'll cover 2 and 3. -. Arts Marketing 101 Marketing Marketing Strategy
Cause Related Marketing
FEBRUARY 27, 2013
Both MDA and the Variety Club are august charities that in the main serve children. Both approaches have advantages to recommend them and shortcomings to overcome. Sales of both the paper shamrock and the pins will eventually go stale.
Getting Attention
JUNE 22, 2015
Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Communications Associate – Online and Social Media St. Development and Communications Associate Preterm (Cleveland, OH). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY).
Cause Related Marketing
MARCH 30, 2011
I saw a recent post on Just Means critical of Kellogg’s new cause marketing campaign called ‘ Share Your Breakfast ’ and I wondered, should sinners or the impious be permitted to pray? Again, it contains HFCS and 11 gms of sugar. It also makes and sells unhealthy food.
Wild Woman Fundraising
AUGUST 15, 2011
Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. I just received this book in the mail last week, and so far, I love it!
Kivi's Nonprofit Communications Blog
JUNE 22, 2011
Smart phone sales have surpassed PC sales — two years before it was projected to happen. Smart phone adoption is also very prevalent in lower income brackets, because you can basically get all you need in your hand, and avoid phone and broadband charges at home. how to engage millennials and use mobile, given its prevalence? They want basic info and tools for action. Are the basic info and calls to action right there?
Marketing for Nonprofits
DECEMBER 27, 2012
The first marketing book up for me in 2013 is To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink. Pink is a great writer and thinker. I'm interested in learning more about how we can get better at influencing vs. pitching donors and making them feel passionate about our causes. Here's to honing our sales and fundraising skills this year in order to keep the donors we already have and bring new ones into the family!
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