INDUSTRY INSIGHTS YOUR PEERS ARE READING
Just tweet the link using #MixedLinks and I will take a look! Now, let’s get on with this week’s Mixed Links… Craig Linton is hosting the Nonprofit Blog Carnival for July and submissions are due this Monday the 28th. MORE
Our All-Access Pass is more than just best practices and training. We’ve created a community of nonprofit communicators who are working on the same issues and dealing with the same struggles as you. I love how generous the Nonprofit Marketing Guide is with sharing their knowledge. MORE
Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn. MORE
How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? LEAVE YOUR COMMENTS AND/OR SHARE IT WITH YOUR PEERS! The post How fast do you respond to your major and planned gift donors’ needs? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. MORE
Sale ends July 3rd, 2019. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you! Learn more about the All-Access Pass and save $200 Questions? MORE
Post YOUR open nonprofit marketing and communications positions here. Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI). Communications and Marketing Director Society for Women’s Health Research (Washington, D.C.). MORE
Sales managers? The private sector usually has sales managers for their teams. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. I think every nonprofit with major gift and planned gift staff needs a structure that yields accountability metrics that have been proven effective in the private sector. MORE
In the nonprofit event world, email communication is still king in driving interest to your fundraising events, ticket sales and registrations, or getting supporters excited about supporting your cause. Marketing CrowdRise Updates MORE
Speaking of NTEN, they are redesigning their website and chronicling it in a series of blog posts. It’s full of ideas, tips and tools to help nonprofits take charge of their communications channels in 2015. Check out Statistics and Damn Lies (and Your Case Statement). MORE
Ok, so you want more advance sales for your art and you've done the first thing I suggested. You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that. You and I know how vital advance ticket sales are to the work you do. So let's say your a film maker and you need to sell advance copies of your DVD. MORE
Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure. You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that. You and I know how vital advance ticket sales are to the work you do. Arts Marketing 101 Marketing Strategy MORE
Here’s what’s happening at Nonprofit Marketing Guide this month: All-Access Pass Sale. The Pass gives you 365 days of access to live and recorded webinars, weekly time savers, peers and industry experts, and much more. Learn More and Register. MORE
Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies. MORE
” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales. MORE
Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This MORE
I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” And, their programs are different. MORE
Seriously, this quiz is only two multiple-choice questions, but don’t let me get ahead of myself… Our New Approach to Training that Meets You Where You Are In 2019, we are introducing a new way for you to manage your professional development called the Five Levels of Marketing Maturity. We’ve labeled these five levels: Marketing Maturity Level One – Beginner. Marketing Maturity Level Two – Capable. Marketing Maturity Level Three – Skilled. MORE
And by goodies, I mean EVERYTHING you need to be a smart, amazing nonprofit communications professional for the next year: Practical ideas that work? Access to experts and peers 24/7? Our All-Access Pass gives you all that and more. Learn more and get your All-Access Pass. MORE
Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup? MORE
If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising. And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas. MORE
Trey Watson owns a fruit tree nursery in East Texas called Legg Creek Farm and so naturally when he decided to do some cause marketing he choose congenital heart defects. Wait a minute, you say, a fruit tree nursery and congenital heart defects? MORE
Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This MORE
Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush. Cause-Related Marketing does a world of good. MORE
We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you! MORE
Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Communications Associate – Online and Social Media St. Development and Communications Associate Preterm (Cleveland, OH). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY). MORE
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Save $200 on the Annual All-Access Pass Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! The All-Access Pass is on sale for $499. MORE
Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications & Marketing The University of Cincinnati Foundation (Cincinnati, OH). Associate Marketing Manager Partnership for Public Service (Washington, D.C.). MORE
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 4: How to Create a Thank-You Video for Supporters Before Thanksgiving. Learn More and Register. Learn More and Register . Learn More and Register . MORE
Kivi and I hope to see you there! And if this story doesn’t give you the “feels” (and possibly make you just a tad jealous), then I don’t know what to tell you. Our Annual All-Access Pass is on sale this month. Are you ready for the holidays? MORE
Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. They include: Point-of-sale. MORE
Shep may be loyal, true, affectionate and well behaved… the best thing that’s ever happened to you. But you love Shep and want the world to know it. Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund. MORE
Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. The more money involved, the longer the sales cycle. MORE
All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Some charities have done this kind of co-sponsored cause marketing with certain media properties. And notice how smart the match is between Iams, the premium pet food brand and Febreze, the household odor eliminator. MORE
Many marketers/fundraisers desperately hope to find silver bullets or unicorns. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest. Wills change, beneficiaries get added and tossed out. MORE
Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). of Programs and Partnerships. MORE
"Marketers almost always.look at what sent traffic here and that's where they assign the budget. Because they're tracking actions down here and they go, 'Oh, well, fantastic. Without these assets in place, you'll get fewer calls and emails from interested prospects. MORE
Here's the question and my answer. However, these businesses don't know how to set this up and neither do we? Here's the key with point-of-sale fundraisers. Other questions on point-of-sale fundraisers? Marketing Your Cause. partner summit ), content marketing (e.g. MORE
Sprint and Motorola Campaign for RedMany cause-related marketing campaigns require consumers to buy something. Maybe it’s a dessert special or music CD, or some kind of service.While some people will just buy the cause-related marketing product or service without being prompted, usually they won’t. Like life insurance, and a tie that goes with the. Tags: Motorola Sales Incentives Sprint Red Campaign MORE
About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale &# which received quite a bit of attention according to my blog stats at the time. Social Media & Business Marketing – Mike Volpe (HubSpot). MORE
Nonprofit marketing and fundraising friends: Close the sale. Every time you think you have a marketing goal, ask yourself: to what end? Ensure your goal is closing the sale, not stopping at attitude change. MORE
Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross. And I know just what you mean. I used to turn away from sales, too. That’s sales. MORE
Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: You can attend all of our training webinars below with an All-Access Pass. You also get exclusive online courses and downloads, access to our Private Facebook Group and more for 365 days. MORE
Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success. MORE
Sales And Marketing Related Topics Kivi's Nonprofit Communications Blog
FEBRUARY 28, 2019
Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success.
Kivi's Nonprofit Communications Blog
JUNE 27, 2019
Sale ends July 3rd, 2019. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you! Learn more about the All-Access Pass and save $200 Questions?
Kivi's Nonprofit Communications Blog
DECEMBER 3, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Save $200 on the Annual All-Access Pass Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! The All-Access Pass is on sale for $499.
iMarketSmart
JULY 12, 2017
Sales managers? The private sector usually has sales managers for their teams. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. I think every nonprofit with major gift and planned gift staff needs a structure that yields accountability metrics that have been proven effective in the private sector.
Kivi's Nonprofit Communications Blog
OCTOBER 1, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 4: How to Create a Thank-You Video for Supporters Before Thanksgiving. Learn More and Register. Learn More and Register . Learn More and Register .
Kivi's Nonprofit Communications Blog
JULY 2, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: All-Access Pass Sale. The Pass gives you 365 days of access to live and recorded webinars, weekly time savers, peers and industry experts, and much more. Learn More and Register.
Kivi's Nonprofit Communications Blog
JUNE 29, 2016
We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you!
Public Sector Marketing 2.0
AUGUST 12, 2009
About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale &# which received quite a bit of attention according to my blog stats at the time. Social Media & Business Marketing – Mike Volpe (HubSpot).
Diva Marketing Blog
OCTOBER 28, 2011
Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn.
Selfish Giving
JUNE 20, 2016
Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. The more money involved, the longer the sales cycle.
Cause Related Marketing
DECEMBER 12, 2006
Sprint and Motorola Campaign for RedMany cause-related marketing campaigns require consumers to buy something. Maybe it’s a dessert special or music CD, or some kind of service.While some people will just buy the cause-related marketing product or service without being prompted, usually they won’t. Like life insurance, and a tie that goes with the. Tags: Motorola Sales Incentives Sprint Red Campaign
Fundraising Coach
NOVEMBER 25, 2011
” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales.
Selfish Giving
AUGUST 14, 2019
Here's the question and my answer. However, these businesses don't know how to set this up and neither do we? Here's the key with point-of-sale fundraisers. Other questions on point-of-sale fundraisers? Marketing Your Cause. partner summit ), content marketing (e.g.
iMarketSmart
NOVEMBER 6, 2017
Many marketers/fundraisers desperately hope to find silver bullets or unicorns. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest. Wills change, beneficiaries get added and tossed out.
Selfish Giving
JULY 18, 2018
Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This
Selfish Giving
JULY 18, 2018
Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This
Kivi's Nonprofit Communications Blog
DECEMBER 12, 2014
Kivi and I hope to see you there! And if this story doesn’t give you the “feels” (and possibly make you just a tad jealous), then I don’t know what to tell you. Our Annual All-Access Pass is on sale this month. Are you ready for the holidays?
Kivi's Nonprofit Communications Blog
JULY 25, 2014
Just tweet the link using #MixedLinks and I will take a look! Now, let’s get on with this week’s Mixed Links… Craig Linton is hosting the Nonprofit Blog Carnival for July and submissions are due this Monday the 28th.
Kivi's Nonprofit Communications Blog
DECEMBER 5, 2014
Speaking of NTEN, they are redesigning their website and chronicling it in a series of blog posts. It’s full of ideas, tips and tools to help nonprofits take charge of their communications channels in 2015. Check out Statistics and Damn Lies (and Your Case Statement).
Kivi's Nonprofit Communications Blog
DECEMBER 11, 2015
Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies.
Kivi's Nonprofit Communications Blog
DECEMBER 4, 2015
If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising. And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas.
Getting Attention
DECEMBER 22, 2014
Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). of Programs and Partnerships.
Cause Related Marketing
OCTOBER 15, 2012
Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush. Cause-Related Marketing does a world of good.
Kivi's Nonprofit Communications Blog
DECEMBER 20, 2016
Our All-Access Pass is more than just best practices and training. We’ve created a community of nonprofit communicators who are working on the same issues and dealing with the same struggles as you. I love how generous the Nonprofit Marketing Guide is with sharing their knowledge.
Kivi's Nonprofit Communications Blog
DECEMBER 12, 2018
Seriously, this quiz is only two multiple-choice questions, but don’t let me get ahead of myself… Our New Approach to Training that Meets You Where You Are In 2019, we are introducing a new way for you to manage your professional development called the Five Levels of Marketing Maturity. We’ve labeled these five levels: Marketing Maturity Level One – Beginner. Marketing Maturity Level Two – Capable. Marketing Maturity Level Three – Skilled.
Mission Paradox Blog
APRIL 20, 2011
Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure. You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that. You and I know how vital advance ticket sales are to the work you do. Arts Marketing 101 Marketing Strategy
Kivi's Nonprofit Communications Blog
OCTOBER 1, 2019
Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: You can attend all of our training webinars below with an All-Access Pass. You also get exclusive online courses and downloads, access to our Private Facebook Group and more for 365 days.
Selfish Giving
JANUARY 5, 2011
Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. They include: Point-of-sale.
Cause Related Marketing
FEBRUARY 15, 2013
Shep may be loyal, true, affectionate and well behaved… the best thing that’s ever happened to you. But you love Shep and want the world to know it. Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund.
iMarketSmart
JUNE 3, 2016
How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? LEAVE YOUR COMMENTS AND/OR SHARE IT WITH YOUR PEERS! The post How fast do you respond to your major and planned gift donors’ needs? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour.
Kivi's Nonprofit Communications Blog
OCTOBER 11, 2018
And by goodies, I mean EVERYTHING you need to be a smart, amazing nonprofit communications professional for the next year: Practical ideas that work? Access to experts and peers 24/7? Our All-Access Pass gives you all that and more. Learn more and get your All-Access Pass.
Getting Attention
JUNE 22, 2015
Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Communications Associate – Online and Social Media St. Development and Communications Associate Preterm (Cleveland, OH). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY).
Cause Related Marketing
FEBRUARY 19, 2013
Trey Watson owns a fruit tree nursery in East Texas called Legg Creek Farm and so naturally when he decided to do some cause marketing he choose congenital heart defects. Wait a minute, you say, a fruit tree nursery and congenital heart defects?
Nonprofit Marketing Blog
APRIL 7, 2011
Nonprofit marketing and fundraising friends: Close the sale. Every time you think you have a marketing goal, ask yourself: to what end? Ensure your goal is closing the sale, not stopping at attitude change.
Getting Attention
NOVEMBER 24, 2014
Post YOUR open nonprofit marketing and communications positions here. Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI). Communications and Marketing Director Society for Women’s Health Research (Washington, D.C.).
iMarketSmart
MARCH 13, 2017
I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” And, their programs are different.
Getting Attention
DECEMBER 10, 2012
Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross. And I know just what you mean. I used to turn away from sales, too. That’s sales.
Mission Paradox Blog
APRIL 23, 2010
Ok, so you want more advance sales for your art and you've done the first thing I suggested. You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that. You and I know how vital advance ticket sales are to the work you do. So let's say your a film maker and you need to sell advance copies of your DVD.
Selfish Giving
MARCH 12, 2012
Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup?
Cause Related Marketing
DECEMBER 2, 2011
All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Some charities have done this kind of co-sponsored cause marketing with certain media properties. And notice how smart the match is between Iams, the premium pet food brand and Febreze, the household odor eliminator.
Getting Attention
NOVEMBER 17, 2014
Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications & Marketing The University of Cincinnati Foundation (Cincinnati, OH). Associate Marketing Manager Partnership for Public Service (Washington, D.C.).
CrowdRise
AUGUST 7, 2019
In the nonprofit event world, email communication is still king in driving interest to your fundraising events, ticket sales and registrations, or getting supporters excited about supporting your cause. Marketing CrowdRise Updates
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