Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Sales managers? The private sector usually has sales managers for their teams. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. I think every nonprofit with major gift and planned gift staff needs a structure that yields accountability metrics that have been proven effective in the private sector.

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Good Things in March: Content Marketing Campaigns, Professional Development, and a Pass Sale

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success. Kivi will share some content marketing tips and some more ideas on how to stay CALM not BUSY. And, as always, join me Fridays in March for Mixed Links for Nonprofit Communicators.

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December is HOT: Pass Sale, Annual Reports and Mentoring Opportunities

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Save $200 on the Annual All-Access Pass Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! The All-Access Pass is on sale for $499. Sale ends January 4, 2019. This six-month program is led by Kivi and lasts from January 2019 – June 2019.

Save $200 During Our Summer All-Access Pass Sale

Kivi's Nonprofit Communications Blog

Sale ends July 3rd, 2019. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you! Internal Communications: Informing and Engaging Your Staff and Board with Kivi Leroux Miller Beyond Opens and Clicks: Maintaining a Healthy, Engaged Email List with Kivi Leroux Miller NEW! Learn more about the All-Access Pass and save $200 Questions?

Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 4: How to Create a Thank-You Video for Supporters Before Thanksgiving. Learn More and Register. October 17 & 18: Measuring the Effectiveness of Your Communications Work, Parts 1 and 2. Learn More and Register . October 25: How To Build Donor Loyalty: Lessons From Testing and Research. Learn More and Register .

What’s Happening in July? Better Websites, Simple Rules, and a Pass Sale

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: All-Access Pass Sale. The Pass gives you 365 days of access to live and recorded webinars, weekly time savers, peers and industry experts, and much more. Get your All-Access Pass and save $200. Learn how a few changes to your website and donation pages can make all the difference. Registration is $119 for Part 1, $199 for Parts 1 and 2 or Free with an All-Access Pass.

Our Annual All-Access Pass Is on Sale NOW

Kivi's Nonprofit Communications Blog

We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you! Included in the Annual All-Access Pass : Live and recorded webinars presented by our guest advisors and me that keep you up-to-date on best practices. This is the same price as the year-end sale and the best we offer.

Social Media Document Garage Sale – Part II

Public Sector Marketing 2.0

About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale &# which received quite a bit of attention according to my blog stats at the time. The basic intent of the post was to provide you with download links to various white papers, presentations, reports and studies on social media that I had accumulated to date and that I could freely distribute (without violating any policies or copyrights).

Social Media Beyond The Sale

Diva Marketing Blog

Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn. The last sale has check in. Your sales were off the charts from both your current customers and new customers. You made the sale now what? pioneer in social media marketing and 2.

Black Friday – Cyber Monday Sale

Fundraising Coach

” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales. I don’t like all the hype around the sales, but I have to be honest, I like a good sale as much as the next guy. or want to give the book to your board and fundraisers for a holiday gift.

Cause-Related Marketing Home Sales

Cause Related Marketing

Buy a house, give a houseOn January 10, 2008, I highlighted the streamlined cause-related marketing campaign of TOMS Shoes, whereby for every pair of their Argentine-inspired alpargatas shoes you buy, another pair goes to needy kids in places like Africa and South America.Now drawing inspiration directly from TOMS Shoes… and with just a little bit of puffery… LJ Urban says that when you buy one.

How the Content Marketing Sales Funnel Works for Corporate Partnerships

Selfish Giving

"Marketers almost always.look at what sent traffic here and that's where they assign the budget. Because they're tracking actions down here and they go, 'Oh, well, fantastic. Stop wasting your time on Twitter and Facebook and LinkedIn.Those are a waste of time, because look, they didn't send us any transactions. The corporate partnership team closes a deal and management yells: "We need to hire more people to sell corporate partnerships!"

Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. The survey looked at sponsorships, integrated fundraising and employee directed partnerships. The more money involved, the longer the sales cycle.

5 Best Practices For Writing Emails to Major and Legacy Donor Prospects

iMarketSmart

To do that, you must consider where ea ch supporter resides in the consideration process for giving and what they might be thinking. Absent relevance , your outreach will sound like some kind of a sales pitch. Personalization and relevance are essential. Be truthful, no tricks!

Why you should stop looking for fundraising silver bullets and unicorns.

iMarketSmart

Many marketers/fundraisers desperately hope to find silver bullets or unicorns. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest. Yet the most effective and lowest-cost technologies and tactics are the ones that get employed at the bottom of the funnel instead. In the case of legacy gift marketing, the people at the bottom of the funnel can be found in any organization’s legacy society.

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Newsletter: Sponsorship Sales Advice from a Race Car Driver ; Revealed: The B2B Purpose Paradox ; Why Nonprofit Events Should Go Vegan

Selfish Giving

Megan Strand from Engage for Good and I chose Darren Walker's From Generosity to Justice: A New Gospel of Wealth. We're really excited about this book because Darren is proposing a new, bold vision of philanthropy that is truly transformative and world-changing. That sounded good to us - and is just the kind of "meta" message we wanted to kick-off the book club. How is Darren's vision applicable to companies, nonprofits, and corporate partnerships? Hit reply and share!

Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure.    You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that.  You and I know how vital advance ticket sales are to the work you do. Arts Marketing 101 Marketing Strategy

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! . They also gathered tips and takeaways in this guide that can help marketers improve their nonprofit email marketing campaigns. 6) Break the email marketing rules. .

Grab-It Nonprofit Marketing Jobs

Getting Attention

Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Communications Associate – Online and Social Media St. Development and Communications Associate Preterm (Cleveland, OH). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY).

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How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? LEAVE YOUR COMMENTS AND/OR SHARE IT WITH YOUR PEERS! The post How fast do you respond to your major and planned gift donors’ needs? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour.

YOUR Next Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). of Programs and Partnerships. Director of Sales Made in a Free World (San Francisco, CA). Marketing and Communications Assistant Minnesota Children’s Museum (Rochester, MN). Marketing and Communications Coordinator PT National Multiple Sclerosis Society.

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Cause Marketing and Branding

Cause Related Marketing

Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush. But when a consumer purchases an everyday item, that purchase probably doesn’t connect the cause, the sponsor, and the consumer at a very deep level. So why not give $1,000 cash in the name of winner to the City of Hope, and $100 in Sharpies?

Co-Sponsorship and Cause Marketing

Cause Related Marketing

All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Some charities have done this kind of co-sponsored cause marketing with certain media properties. And notice how smart the match is between Iams, the premium pet food brand and Febreze, the household odor eliminator.

Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Ok, so you want more advance sales for your art and you've done the first thing I suggested.   You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that.  You and I know how vital advance ticket sales are to the work you do. So let's say your a film maker and you need to sell advance copies of your DVD. 

#Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Kivi and I hope to see you there! I found this post very fitting after listening to the latest round of comments made after Kivi said not to include donor lists in annual reports so you can make them shorter and more readable instead – WADITWA Disease- “We’ve Always Done It That Way” Joe Garecht at Fundraising Authority is hosting this month’s Nonprofit Blog Carnival. Our Annual All-Access Pass is on sale this month.

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Marketing Your Online Auction: 3 Tips to Boost Interest

J Campbell Social Marketing

Guest post by Joshua Meyer, Director of Marketing for OneCause. To make sure you maximize your fundraising ROI, a strong marketing strategy will help your nonprofit reach new donors and foster stronger relationships with supporters. Spread Awareness with Email Marketing .

Newsletter: Dr. Fauci Bobblehead Sales to Help Buy Masks ; To Succeed Head to the Bottom of the Pyramid ?? ; DIY Podcasting Advice for Nonprofits Closed by Covid-19

Selfish Giving

Instead, I'm freeing up my calendar so I can talk to as many of you as possible on Zoom about what's happening with your nonprofit and answering any questions you might have. We can talk about sponsorship, cause marketing, content marketing or share our tips on hiding from our fellow cellmates during these trying times. Visit Selfish Giving and hit the BOOK NOW button. Chose a 30-minute phone meeting for later today, Thursday or Friday between 3pm and 5pm EDT.

#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Speaking of NTEN, they are redesigning their website and chronicling it in a series of blog posts. It’s full of ideas, tips and tools to help nonprofits take charge of their communications channels in 2015. Check out Statistics and Damn Lies (and Your Case Statement). NEW: Our Annual All-Access Pass is on sale this month. Save $100 and get a year’s worth of training for only $499. Was this a long week for anyone else?

Cause Marketing Goes to the Dogs

Cause Related Marketing

Shep may be loyal, true, affectionate and well behaved… the best thing that’s ever happened to you. But you love Shep and want the world to know it. Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund. Each dog has a unique paw shape,” says Tim Foster, the designer of the pendant and owner of the Los Angeles jeweler Pennyroyal Studio. “A Cause-Related Marketing does a world of good.

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This This bartender's wealthy patrons has helped him build 27 schools, dig nearly 400 wells, deliver 290 tons of rice and award 120 scholarship. As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun!

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This This bartender's wealthy patrons has helped him build 27 schools, dig nearly 400 wells, deliver 290 tons of rice and award 120 scholarship. As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun!

Matching Cause and Sponsor in Cause Marketing

Cause Related Marketing

Trey Watson owns a fruit tree nursery in East Texas called Legg Creek Farm and so naturally when he decided to do some cause marketing he choose congenital heart defects. During the week of Feb 7-14, 2013 Legg Creek donated 10 percent of gross sales to several congenital heart defects causes. Wait a minute, you say, a fruit tree nursery and congenital heart defects? She's three months old and she's had one heart surgery so far.

The Marriage of Cause Marketing and Weddings

Cause Related Marketing

It’s wedding season and what with Prince William and Catherine Middleton celebrating their second anniversary this month (and the coming birth of their first child) it’s time to think again about the marriage of weddings with cause marketing. William and Kate’s marriage lead to an avalanche of collectables for sale. James’s Park, Big Ben and the Houses of Parliament and finally to Buckingham Palace for the wedding reception.

Arts Marketing 101: Advance Ticket Sales - Part 1

Mission Paradox Blog

A few thoughts on advance ticket sales from March 2010. --.   Getting people to purchase admission in advance provides much needed cash flow and is also a bit of a "hedge" against bad reviews, poor word of mouth, etc. Figuring out how to increase advance sales starts with understanding exactly why people would want to purchase in advance.    Next Friday I'll cover 2 and 3. -. Arts Marketing 101 Marketing Marketing Strategy

Upgrade Your Sales aka Fundraising Skills This Year: Read Dan Pink's New Book!

Marketing for Nonprofits

The first marketing book up for me in 2013 is To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink. Pink is a great writer and thinker. I'm interested in learning more about how we can get better at influencing vs. pitching donors and making them feel passionate about our causes. Here's to honing our sales and fundraising skills this year in order to keep the donors we already have and bring new ones into the family!

Close the sale! A short post on a big truth.

Nonprofit Marketing Blog

Nonprofit marketing and fundraising friends: Close the sale. Every time you think you have a marketing goal, ask yourself: to what end? Ensure your goal is closing the sale, not stopping at attitude change. Devote yourself to making something happen and more things will happen Don’t stop at attitude change. We’re not here to make people believe what we believe.

Your Future! Great Nonprofit Marketing Jobs

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI). Communications and Marketing Director Society for Women’s Health Research (Washington, D.C.). Communication and Marketing Specialist UUCA (Atlanta, GA). Director of Content and Social Media and Manager , Entertainment Marketing U.S.

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How to Get Others to Buy Into Your Cause

Getting Attention

Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross. And I know just what you mean. I used to turn away from sales, too. That’s sales. And when you resist that role, you, your organization and your cause all lose out. That’s why I’m really looking forward to hearing Dan’s take on our sales. Yes, you’re in sales.

Newsletter: You Should Adopt This Creepy Phone Tactic from Wayfair ; Sales of Mr. Rogers’ Iconic Sweater Support Namesake’s Charity ; The Best Charity CEO on Twitter

Selfish Giving

You'll need an email pop-up and a service that pings you when a company visits your site (e.g. Wayfair's calls are spammy and unwanted. But calling a few select people after they visit your site and/or sign-up for email updates isn't such a bad idea. Daily or weekly, you should review these sign-ups and research the ones with business emails on LinkedIn. Pick up the phone and leave them a message. "I Includes examples from Walgreens, Walmart and others.

Are face-to-face meetings with donors overrated?

iMarketSmart

When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Which ones want that kind of relationship and why? Ask them questions about their interests, needs and desires.

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” And, their programs are different. Some organizations have volunteers, members and advocates included while others only have donors. Should that include volunteers, members, and advocates?

YOUR Next Nonprofit Marketing Job: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications & Marketing The University of Cincinnati Foundation (Cincinnati, OH). Associate Marketing Manager Partnership for Public Service (Washington, D.C.). Communications and Development Manager New Buildings Institute (Vancouver, WA). Communications and Marketing Manager Miami Music Project, Inc.

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Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. ” Which the Concord Leadership Group, Utah Nonprofits Association, Bloomerang, Blackbaud, StratusLIVE, NonprofitHub, and DonorSearch are trying to do with their new survey on the crisis in nonprofit leadership. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies.