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Our Annual All-Access Pass Is on Sale NOW

Kivi's Nonprofit Communications Blog

We put our Annual All-Access Pass on sale only twice a year: in December and NOW. Either way, this sale is for you!

Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. How much?

Social Media Beyond The Sale

Diva Marketing Blog

Q: How many marketers does it take to respond to a tweet? Wondering how Facebook and Twitter will play the game. We committee. We review.

YOUR Next Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Los Angeles, CA).

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How fast do you respond to your major and planned gift donors’ needs?


How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? LEAVE YOUR COMMENTS AND/OR SHARE IT WITH YOUR PEERS! The post How fast do you respond to your major and planned gift donors’ needs?

Black Friday – Cyber Monday Sale

Fundraising Coach

” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red).

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? Health Policy and Planning. Aaron et al. 2016). 2016).

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising.

YOUR Next Nonprofit Marketing Job: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications and Marketing Manager Miami Music Project, Inc.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Donors want and need to be treated like the unique people that they are. So, what’s a nonprofit marketer to do? Sarah Tedesco. Kristina.

How to Get Others to Buy Into Your Cause

Getting Attention

Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. And I know just what you mean. That’s sales.

Are face-to-face meetings with donors overrated?


When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. Which ones want that kind of relationship and why? What can you do for them ? Prospects lie.

You In? Mother’s Day Marketing

Getting Attention

Your people are already thinking about these topics and issues, so are far more likely to connect with your campaign than at other times.

Close the sale! A short post on a big truth.

Nonprofit Marketing Blog

Nonprofit marketing and fundraising friends: Close the sale. Don’t stop at attitude change. I’m in favor of doing.

Vendor Programs and Cause-Related Marketing

Cause Related Marketing

It’s no secret that cause-related marketing is typically aimed at consumers.

Revealed! The Secret Ingredient For Email Marketing

The Agitator

Of course, like all good consultants, Marie Honme of Yes Agency Service warns, “A single metric cannot and should not determine. Weekends!

Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald

Wild Woman Fundraising

Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I just received this book in the mail last week, and so far, I love it!

2 marketing Jedi Masters tell us why fundraising IS marketing/selling


Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t.

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. But it works and it helps both brands.

KPIs for Cause Marketers

Cause Related Marketing

If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. Consequently, all marketing is becoming ever more analytical and more scientific since you can easily and quickly test hypotheses about what works and what doesn’t.

Co-Sponsorship and Cause Marketing

Cause Related Marketing

All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Cause-Related Marketing does a world of good. Louis.

Cause Marketing for the Disrespected

Cause Related Marketing

I typed that phrase in Google and got 444,000 results. I’m sure there are legitimate and above-board timeshare operators, but they seem to be a pretty well-kept secret. And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Timeshare nightmare”?

5 reasons fundraisers won’t call their hot leads


It’s simple and basic. So stop noodling and start engaging them in worthwhile discussions. Self-consciousness: This is when you worry about what they’ll think of you and become intimidated because your prospects are either wealthy, famous, or powerful, etc. No one likes to be rejected but it is part of your job.

Lead 46

Oops! 36 Subject Lines and Phrases to Help You Fix Email Mistakes 

Kivi's Nonprofit Communications Blog

These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. via GIPHY.

Millennials and Mobile Marketing at #MDS11

Kivi's Nonprofit Communications Blog

Smart phone sales have surpassed PC sales — two years before it was projected to happen. Smart phone adoption is also very prevalent in lower income brackets, because you can basically get all you need in your hand, and avoid phone and broadband charges at home. They want basic info and tools for action.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me.

Best 92

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. The paper then demonstrates that the firm can achieve the same donation level while also cutting supplier costs by tying donations to sales. Cause-Related Marketing does a world of good.

Price 46

Anatomy of a Cause Marketing Pinup

Selfish Giving

Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year.

(Re)Defining Cause Marketing

Selfish Giving

Last January I wrote a post on What is Cause Marketing? Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit.

Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure.    You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Arts Marketing 101 Marketing Strategy

Why failing to focus on major and planned gifts can be so dangerous


billion) of all charitable giving according to figures compiled by Giving USA and the Huffington Post. And, let’s not forget about bequests.

Next? Nonprofit Communications Jobs

Getting Attention

Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits.

How can nonprofits monitor their online reputations?

Wild Woman Fundraising

What are your favorite tools and tactics for listening?&# And well, it was my idea! Small victories — baby steps and case studies.

Are you a show up and throw up fundraiser?


I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime. Do you ask questions?

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

In the past year I’ve profiled what I call ‘faux cause marketing.’ And You Weren’t There.” And rightly so. The players.

Nonprofit Marketing Tips from 19 Experts

Fundraising Coach

I''m guest lecturing at Brandeis right now and would love to show the power of social media. Marketing Tips for Nonprofits. On Google+.

The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year.

Best 70

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage. Overview. Top Social Media Tools.

Tools 51

Nonprofit Marketing Jobs: March 23, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. Marketing Campaigns Manager.