There’s no better way for your organization to get your supporters’ and prospects’ attention (media attention, too) than hooking into what’s top of mind. It’s a wonderful concept clearly tied to the organization’s mission and impact and affordable. MORE
What are your favorite tools and tactics for listening?&# And well, it was my idea! According to The Agitator blog and Forrester research , (the industry standard on measuring social media) there are five stages of social media. Small victories — baby steps and case studies. MORE
Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn. MORE
I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime. “Show up and throw up selling” is often chastised in the private sector. They talk a lot and say very little. MORE
How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? LEAVE YOUR COMMENTS AND/OR SHARE IT WITH YOUR PEERS! The post How fast do you respond to your major and planned gift donors’ needs? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. MORE
Post YOUR open nonprofit marketing and communications positions here. Communications/Marketing Director Information Technology Empowerment Center (Lansing, MI). Communications and Marketing Director Society for Women’s Health Research (Washington, D.C.). MORE
It’s no secret that cause-related marketing is typically aimed at consumers. But that doesn’t mean that the sales relationship from manufacturer to consumer is direct. The Internet notwithstanding, most manufacturers require sales channel partners. MORE
Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 1) Business Development Manager and. Marketing Campaigns Manager. 3) Communications Associate and Director of Development and Communications. MORE
These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. One thing is certain — press send enough times and you will make a mistake. ” Subject Lines and Phrases. Updates and Corrections. MORE
I typed that phrase in Google and got 444,000 results. I’m sure there are legitimate and above-board timeshare operators, but they seem to be a pretty well-kept secret. And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. They had plenty of happy alumni and parents. MORE
If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. Allen, a product marketer at Adobe Marketing Cloud at an American Marketing Association meeting yesterday is that digital marketing generates a huge pile of data that can be efficiently cross-tabulated in countless ways. Which prompts the question for cause marketers, what are your KPIs? MORE
Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure. You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that. You and I know how vital advance ticket sales are to the work you do. Arts Marketing 101 Marketing Strategy MORE
Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies. MORE
Donors want and need to be treated like the unique people that they are. Ideally, if a nonprofit had the staff, time, and money to fully individualize marketing, that nonprofit would. So, what’s a nonprofit marketer to do? Sarah Tedesco. MORE
” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales. MORE
Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. They also advise companies not to make their cause marketing universal. MORE
I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” And, their programs are different. MORE
Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup? MORE
If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising. And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas. MORE
The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Thousands of cause marketing efforts take place each year. This list is necessarily my own and peculiar to me and my thinking. MORE
We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you! MORE
Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Communications Associate – Online and Social Media St. Development and Communications Associate Preterm (Cleveland, OH). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY). MORE
Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Communications and Marketing Coordinator Collier Youth Associates (Morganville, NJ). Digital Strategist and Producer PS Digital (Vienna, VA). MORE
For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money charities collect each year. . billion) of all charitable giving according to figures compiled by Giving USA and the Huffington Post. MORE
Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. A Glimpse at Cause Marketing in Mexico It's 7 pm in Mexico City. MORE
[Note: For the closing plenary session at the World Nonprofit and Social Marketing Conference a few weeks ago, I was asked to speak about the future of social marketing. And it makes a nice touchpoint for people who want to pass the ideas along and discuss them some more. MORE
Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications & Marketing The University of Cincinnati Foundation (Cincinnati, OH). Associate Marketing Manager Partnership for Public Service (Washington, D.C.). MORE
In the past year I’ve profiled what I call ‘faux cause marketing.’ It’s marketing that looks or sounds like cause marketing, but in fact no cause benefits from it. A kind of faux cause marketing with a sense of humor can be seen from AirTran , the discount airline. MORE
Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. They include: Point-of-sale. MORE
Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. The more money involved, the longer the sales cycle. MORE
All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Some charities have done this kind of co-sponsored cause marketing with certain media properties. And notice how smart the match is between Iams, the premium pet food brand and Febreze, the household odor eliminator. MORE
Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). of Programs and Partnerships. MORE
Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The secret ingredient? Weekends! MORE
It’s simple and basic. So stop noodling and start engaging them in worthwhile discussions. Self-consciousness: This is when you worry about what they’ll think of you and become intimidated because your prospects are either wealthy, famous, or powerful, etc. They have feelings, wants and needs and they are hoping you will provide them with value. Get over your self-consciousness and you’ll make your supporters very happy. MORE
One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. And sometimes all of those adjectives at once! Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. MORE
Smart phone sales have surpassed PC sales — two years before it was projected to happen. Smart phone adoption is also very prevalent in lower income brackets, because you can basically get all you need in your hand, and avoid phone and broadband charges at home. how to engage millennials and use mobile, given its prevalence? They want basic info and tools for action. Are the basic info and calls to action right there? MORE
When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Which ones want that kind of relationship and why? Ask them questions about their interests, needs and desires. MORE
Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. Somehow the altruistic aspects of fundraising get in the way and muck up the process. Fundraising is sales. MORE
While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage. They have fundamentally changed the way people interact around the globe, and have democratized the Internet. MORE
What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. MORE
Nonprofit marketing and fundraising friends: Close the sale. Every time you think you have a marketing goal, ask yourself: to what end? Ensure your goal is closing the sale, not stopping at attitude change. MORE
Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross. And I know just what you mean. I used to turn away from sales, too. That’s sales. MORE
Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. I just received this book in the mail last week, and so far, I love it! MORE
Sales And Marketing Related Topics 
Kivi's Nonprofit Communications Blog
JUNE 29, 2016
We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you!
Selfish Giving
JUNE 20, 2016
Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. The more money involved, the longer the sales cycle.
Diva Marketing Blog
OCTOBER 28, 2011
Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn.
Getting Attention
DECEMBER 22, 2014
Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). of Programs and Partnerships.
iMarketSmart
JUNE 3, 2016
How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? LEAVE YOUR COMMENTS AND/OR SHARE IT WITH YOUR PEERS! The post How fast do you respond to your major and planned gift donors’ needs? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour.
Social Marketing and Social Change
JANUARY 4, 2017
What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.
Kivi's Nonprofit Communications Blog
DECEMBER 4, 2015
If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising. And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas.
Getting Attention
NOVEMBER 17, 2014
Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications & Marketing The University of Cincinnati Foundation (Cincinnati, OH). Associate Marketing Manager Partnership for Public Service (Washington, D.C.).
Kivi's Nonprofit Communications Blog
SEPTEMBER 16, 2015
Donors want and need to be treated like the unique people that they are. Ideally, if a nonprofit had the staff, time, and money to fully individualize marketing, that nonprofit would. So, what’s a nonprofit marketer to do? Sarah Tedesco.
Fundraising Coach
NOVEMBER 25, 2011
” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales.
Getting Attention
DECEMBER 10, 2012
Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross. And I know just what you mean. I used to turn away from sales, too. That’s sales.
Getting Attention
MAY 7, 2014
There’s no better way for your organization to get your supporters’ and prospects’ attention (media attention, too) than hooking into what’s top of mind. It’s a wonderful concept clearly tied to the organization’s mission and impact and affordable.
iMarketSmart
SEPTEMBER 14, 2016
When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Which ones want that kind of relationship and why? Ask them questions about their interests, needs and desires.
Nonprofit Marketing Blog
APRIL 7, 2011
Nonprofit marketing and fundraising friends: Close the sale. Every time you think you have a marketing goal, ask yourself: to what end? Ensure your goal is closing the sale, not stopping at attitude change.
Cause Related Marketing
NOVEMBER 1, 2007
It’s no secret that cause-related marketing is typically aimed at consumers. But that doesn’t mean that the sales relationship from manufacturer to consumer is direct. The Internet notwithstanding, most manufacturers require sales channel partners.
Wild Woman Fundraising
AUGUST 15, 2011
Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. I just received this book in the mail last week, and so far, I love it!
The Agitator
SEPTEMBER 22, 2016
Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The secret ingredient? Weekends!
iMarketSmart
JANUARY 20, 2016
Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. Somehow the altruistic aspects of fundraising get in the way and muck up the process. Fundraising is sales.
Cause Related Marketing
APRIL 12, 2011
Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. A Glimpse at Cause Marketing in Mexico It's 7 pm in Mexico City.
Cause Related Marketing
MARCH 21, 2013
If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. Allen, a product marketer at Adobe Marketing Cloud at an American Marketing Association meeting yesterday is that digital marketing generates a huge pile of data that can be efficiently cross-tabulated in countless ways. Which prompts the question for cause marketers, what are your KPIs?
Cause Related Marketing
DECEMBER 2, 2011
All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Some charities have done this kind of co-sponsored cause marketing with certain media properties. And notice how smart the match is between Iams, the premium pet food brand and Febreze, the household odor eliminator.
Kivi's Nonprofit Communications Blog
JUNE 1, 2016
These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. One thing is certain — press send enough times and you will make a mistake. ” Subject Lines and Phrases. Updates and Corrections.
Cause Related Marketing
JUNE 5, 2013
I typed that phrase in Google and got 444,000 results. I’m sure there are legitimate and above-board timeshare operators, but they seem to be a pretty well-kept secret. And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. They had plenty of happy alumni and parents.
Kivi's Nonprofit Communications Blog
JUNE 22, 2011
Smart phone sales have surpassed PC sales — two years before it was projected to happen. Smart phone adoption is also very prevalent in lower income brackets, because you can basically get all you need in your hand, and avoid phone and broadband charges at home. how to engage millennials and use mobile, given its prevalence? They want basic info and tools for action. Are the basic info and calls to action right there?
Cause Related Marketing
JANUARY 3, 2012
One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. And sometimes all of those adjectives at once! Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011.
iMarketSmart
MAY 23, 2016
It’s simple and basic. So stop noodling and start engaging them in worthwhile discussions. Self-consciousness: This is when you worry about what they’ll think of you and become intimidated because your prospects are either wealthy, famous, or powerful, etc. They have feelings, wants and needs and they are hoping you will provide them with value. Get over your self-consciousness and you’ll make your supporters very happy.
Cause Related Marketing
JUNE 19, 2013
Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. They also advise companies not to make their cause marketing universal.
Kivi's Nonprofit Communications Blog
DECEMBER 11, 2015
Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies.
Selfish Giving
MARCH 12, 2012
Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup?
Selfish Giving
JANUARY 5, 2011
Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. They include: Point-of-sale.
Mission Paradox Blog
APRIL 20, 2011
Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure. You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that. You and I know how vital advance ticket sales are to the work you do. Arts Marketing 101 Marketing Strategy
iMarketSmart
DECEMBER 9, 2015
For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money charities collect each year. . billion) of all charitable giving according to figures compiled by Giving USA and the Huffington Post.
Wild Woman Fundraising
JUNE 13, 2011
What are your favorite tools and tactics for listening?&# And well, it was my idea! According to The Agitator blog and Forrester research , (the industry standard on measuring social media) there are five stages of social media. Small victories — baby steps and case studies.
Getting Attention
MARCH 23, 2015
Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Communications and Marketing Coordinator Collier Youth Associates (Morganville, NJ). Digital Strategist and Producer PS Digital (Vienna, VA).
Cause Related Marketing
FEBRUARY 1, 2011
In the past year I’ve profiled what I call ‘faux cause marketing.’ It’s marketing that looks or sounds like cause marketing, but in fact no cause benefits from it. A kind of faux cause marketing with a sense of humor can be seen from AirTran , the discount airline.
iMarketSmart
JUNE 13, 2016
I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime. “Show up and throw up selling” is often chastised in the private sector. They talk a lot and say very little.
Cause Related Marketing
APRIL 4, 2011
The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Thousands of cause marketing efforts take place each year. This list is necessarily my own and peculiar to me and my thinking.
Getting Attention
MARCH 22, 2012
Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 1) Business Development Manager and. Marketing Campaigns Manager. 3) Communications Associate and Director of Development and Communications.
Social Marketing and Social Change
MAY 10, 2011
[Note: For the closing plenary session at the World Nonprofit and Social Marketing Conference a few weeks ago, I was asked to speak about the future of social marketing. And it makes a nice touchpoint for people who want to pass the ideas along and discuss them some more.
Public Sector Marketing 2.0
MARCH 16, 2016
While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage. They have fundamentally changed the way people interact around the globe, and have democratized the Internet.
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