[FLASH SALE] Attend ALL of our Webinars and Workshops for $599

Kivi's Nonprofit Communications Blog

Every year Kivi and I celebrate our birthdays by inviting more people to join our All-Access Pass Holder Community and offering them a discount of $200. Her birthday is Wednesday, March 31st so it’s time for a FLASH SALE! Hours of recorded webinars and online video courses.

Good Things in March: Content Marketing Campaigns, Professional Development, and a Pass Sale

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success. Kivi will share some content marketing tips and some more ideas on how to stay CALM not BUSY. And, as always, join me Fridays in March for Mixed Links for Nonprofit Communicators.

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Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Sales managers? The private sector usually has sales managers for their teams. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. I think every nonprofit with major gift and planned gift staff needs a structure that yields accountability metrics that have been proven effective in the private sector.

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December is HOT: Pass Sale, Annual Reports and Mentoring Opportunities

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Save $200 on the Annual All-Access Pass Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! The All-Access Pass is on sale for $499. Sale ends January 4, 2019. This six-month program is led by Kivi and lasts from January 2019 – June 2019.

Save $200 During Our Summer All-Access Pass Sale

Kivi's Nonprofit Communications Blog

Sale ends July 3rd, 2019. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you! Internal Communications: Informing and Engaging Your Staff and Board with Kivi Leroux Miller Beyond Opens and Clicks: Maintaining a Healthy, Engaged Email List with Kivi Leroux Miller NEW! Learn more about the All-Access Pass and save $200 Questions?

Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 4: How to Create a Thank-You Video for Supporters Before Thanksgiving. Learn More and Register. October 17 & 18: Measuring the Effectiveness of Your Communications Work, Parts 1 and 2. Learn More and Register . October 25: How To Build Donor Loyalty: Lessons From Testing and Research. Learn More and Register .

What’s Happening in July? Better Websites, Simple Rules, and a Pass Sale

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: All-Access Pass Sale. The Pass gives you 365 days of access to live and recorded webinars, weekly time savers, peers and industry experts, and much more. Get your All-Access Pass and save $200. Learn how a few changes to your website and donation pages can make all the difference. Registration is $119 for Part 1, $199 for Parts 1 and 2 or Free with an All-Access Pass.

Newsletter: Why You Need a Referral Selling Workflow?; The One Quality All Great Sales People Share ; No One Told Me Cameo Partnerships are Commercial Co-Ventures ??

Selfish Giving

All great sales people share one quality: Resiliency," said Dan. "If If you don't have the ability to bounce back after rejection you'll never survive in sales. Treat every interaction - positive and negative - as an opportunity to get better at your craft.

Sales Incentives and Cause-Related Marketing

Cause Related Marketing

Sprint and Motorola Campaign for RedMany cause-related marketing campaigns require consumers to buy something. Maybe it’s a dessert special or music CD, or some kind of service.While some people will just buy the cause-related marketing product or service without being prompted, usually they won’t. Like life insurance, and a tie that goes with the. Tags: Motorola Sales Incentives Sprint Red Campaign

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Newsletter: How to Promote an In-Store Cause Marketing Program ; Luggage Company Makes the Case for Giving ; Keeping Partnership Sales Going During the Slow Summer Months

Selfish Giving

As part of the clinic, attendees received Prospect - Like a Boss , part one of Accelerist's new Corporate Partnership Playbook Series - and they loved it! ?? Activate – Like A Boss will help you to identify, activate, and evangelize your donor/event attendee/volunteer audiences.

How the Content Marketing Sales Funnel Works for Corporate Partnerships

Selfish Giving

"Marketers almost always.look at what sent traffic here and that's where they assign the budget. Because they're tracking actions down here and they go, 'Oh, well, fantastic. Stop wasting your time on Twitter and Facebook and LinkedIn.Those are a waste of time, because look, they didn't send us any transactions. The corporate partnership team closes a deal and management yells: "We need to hire more people to sell corporate partnerships!"

Ending the Stigma: Fundraising is Sales

NonProfit Hub

And it makes sense: nonprofits exist primarily to help those in need, and for-profit organizations exist primarily to make money. Or, in for-profit terms, sales. That’s right: fundraising is sales. Again, it’s easy to see why fundraisers are reluctant to call their work “sales.” They try to find common ground between their customers and their work, and, more often than not, they use stories and relationship building to get there.

Social Media Document Garage Sale – Part II

Public Sector Marketing 2.0

About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale &# which received quite a bit of attention according to my blog stats at the time. The basic intent of the post was to provide you with download links to various white papers, presentations, reports and studies on social media that I had accumulated to date and that I could freely distribute (without violating any policies or copyrights).

Newsletter: Sales Email vs Phone Call: Which One is Better ?? ; Calm App is Paying Tennis Players’ Fines, Donating to Charity ; It’s Taking Longer to Close Partnership Deals

Selfish Giving

Last week I read a wonderfully detailed article on Hubspot called Sales Email vs. Cold Call: When to Use Each According to Data. But then I thought, "I wonder if Dan Cohen (aka 'The King of Cause Sales') would agree with his advice?" Marketing Your Cause 1. Hey, marketing team!

Social Media Beyond The Sale

Diva Marketing Blog

Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn. The last sale has check in. Your sales were off the charts from both your current customers and new customers. You made the sale now what? pioneer in social media marketing and 2.

Black Friday – Cyber Monday Sale

Fundraising Coach

” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales. I don’t like all the hype around the sales, but I have to be honest, I like a good sale as much as the next guy. or want to give the book to your board and fundraisers for a holiday gift.

Cause-Related Marketing Home Sales

Cause Related Marketing

Buy a house, give a houseOn January 10, 2008, I highlighted the streamlined cause-related marketing campaign of TOMS Shoes, whereby for every pair of their Argentine-inspired alpargatas shoes you buy, another pair goes to needy kids in places like Africa and South America.Now drawing inspiration directly from TOMS Shoes… and with just a little bit of puffery… LJ Urban says that when you buy one.

Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. The survey looked at sponsorships, integrated fundraising and employee directed partnerships. The more money involved, the longer the sales cycle.

Analyzing Budgets and Saving Money at a Nonprofit

Get Fully Funded

The best leaders understand two things must happen to sustain a nonprofit: SAVING money and RAISING money. MILLION nonprofits registered in the United States, and over 60,000 nonprofits close their doors annually (this statistic is pre-COVID and does not account for COVID-related closures).

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How to Get New Donors Through Digital Marketing

J Campbell Social Marketing

Chris Barlow is the Director of Beeline, has been in marketing and sales for 14 years, and masterfully puts his two youngest down for a nap every day. Five years ago, he came full-circle and has been happily serving nonprofits ever since. .

Newsletter: Sponsorship Sales Advice from a Race Car Driver ; Revealed: The B2B Purpose Paradox ; Why Nonprofit Events Should Go Vegan

Selfish Giving

Megan Strand from Engage for Good and I chose Darren Walker's From Generosity to Justice: A New Gospel of Wealth. We're really excited about this book because Darren is proposing a new, bold vision of philanthropy that is truly transformative and world-changing. Hit reply and share!

6 Ways to Improve Your Nonprofit Email Marketing Right Now

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . Some of the key metrics found in their analysis of nonprofit email marketing campaigns: The average open rate is 20.39%.

Why you should stop looking for fundraising silver bullets and unicorns.

iMarketSmart

Many marketers/fundraisers desperately hope to find silver bullets or unicorns. Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest. Yet the most effective and lowest-cost technologies and tactics are the ones that get employed at the bottom of the funnel instead. In the case of legacy gift marketing, the people at the bottom of the funnel can be found in any organization’s legacy society.

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6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! .

Newsletter: Dr. Fauci Bobblehead Sales to Help Buy Masks ; To Succeed Head to the Bottom of the Pyramid ?? ; DIY Podcasting Advice for Nonprofits Closed by Covid-19

Selfish Giving

Instead, I'm freeing up my calendar so I can talk to as many of you as possible on Zoom about what's happening with your nonprofit and answering any questions you might have. Visit Selfish Giving and hit the BOOK NOW button. Marketing Your Cause 1. and 50% off membership.

Your All-Access Pass to Training and Support Is $200 Off [Ends Tonight]

Kivi's Nonprofit Communications Blog

Our All-Access Pass is the best value for busy nonprofit communicators who want to learn their jobs, love their work, and lead their teams. Attend ALL of our webinars and workshops (+ much more) for 365 days for only $599. SALE ENDS TONIGHT!

Top 10 ways marketing automation helps nonprofits raise more money for less

iMarketSmart

In my previous post I outlined the 3 types of marketing automation tools fundraising operations really should understand. Plus I recommended you deploy high-level automation to support the raising of major and planned gifts. It makes them feel valued and important. Quick review.

Newsletter: You Should Adopt This Creepy Phone Tactic from Wayfair ; Sales of Mr. Rogers’ Iconic Sweater Support Namesake’s Charity ; The Best Charity CEO on Twitter

Selfish Giving

You'll need an email pop-up and a service that pings you when a company visits your site (e.g. Wayfair's calls are spammy and unwanted. But calling a few select people after they visit your site and/or sign-up for email updates isn't such a bad idea. Marketing Your Cause 1.

#Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Kivi and I hope to see you there! I found this post very fitting after listening to the latest round of comments made after Kivi said not to include donor lists in annual reports so you can make them shorter and more readable instead – WADITWA Disease- “We’ve Always Done It That Way” Joe Garecht at Fundraising Authority is hosting this month’s Nonprofit Blog Carnival. Our Annual All-Access Pass is on sale this month.

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Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure.    You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that.  You and I know how vital advance ticket sales are to the work you do. Arts Marketing 101 Marketing Strategy

Grab-It Nonprofit Marketing Jobs

Getting Attention

Chief Marketing and Communications Officer Minnesota State Colleges and Universities (Twin Cities, MN). Chief Marketing Officer Net Impact (San Francisco, CA). Communications Associate – Online and Social Media St. Development and Communications Associate Preterm (Cleveland, OH). Digital Advocacy, Fundraising and Marketing Writer Natural Resources Defense Council (New York, NY).

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Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This This bartender's wealthy patrons has helped him build 27 schools, dig nearly 400 wells, deliver 290 tons of rice and award 120 scholarship. As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun!

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Marketing your cause ?? ??Pedigree’s Pedigree’s content marketing has gone to the dogs. And it was a huge hit! ?? This company is growing sales by being spicy. ??This This bartender's wealthy patrons has helped him build 27 schools, dig nearly 400 wells, deliver 290 tons of rice and award 120 scholarship. As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun!

#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Speaking of NTEN, they are redesigning their website and chronicling it in a series of blog posts. It’s full of ideas, tips and tools to help nonprofits take charge of their communications channels in 2015. Check out Statistics and Damn Lies (and Your Case Statement). NEW: Our Annual All-Access Pass is on sale this month. Save $100 and get a year’s worth of training for only $499. Was this a long week for anyone else?

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? LEAVE YOUR COMMENTS AND/OR SHARE IT WITH YOUR PEERS! The post How fast do you respond to your major and planned gift donors’ needs? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour.

YOUR Next Nonprofit Marketing Job

Getting Attention

Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). of Programs and Partnerships. Director of Sales Made in a Free World (San Francisco, CA). Marketing and Communications Assistant Minnesota Children’s Museum (Rochester, MN). Marketing and Communications Coordinator PT National Multiple Sclerosis Society.

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20+ Nonprofit Tools You Need to Get Your New Nonprofit Up and Running

Get Fully Funded

When should you pay, and how much? And which ones are the best? Our guide will help you sort through your options and choose the tools that will help you raise more money and change more lives. You will also need Office 365 for key products like Word and Excel.

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Cause Marketing and Branding

Cause Related Marketing

Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush. But when a consumer purchases an everyday item, that purchase probably doesn’t connect the cause, the sponsor, and the consumer at a very deep level. So why not give $1,000 cash in the name of winner to the City of Hope, and $100 in Sharpies?

Co-Sponsorship and Cause Marketing

Cause Related Marketing

All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Some charities have done this kind of co-sponsored cause marketing with certain media properties. And notice how smart the match is between Iams, the premium pet food brand and Febreze, the household odor eliminator.

Detailing December: A BIG Training Discount and How to Create Style Guides and Annual Reports

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. Access our webinars, workshops, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $599. Sale ends January 8, 2021. Learn More and Get Your All-Access Pass Now.

Arts Marketing 101 - Advance Sales Part 2

Mission Paradox Blog

Ok, so you want more advance sales for your art and you've done the first thing I suggested.   You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that.  You and I know how vital advance ticket sales are to the work you do. So let's say your a film maker and you need to sell advance copies of your DVD. 

(Re)Defining Cause Marketing

Selfish Giving

Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. In last year’s post I wrote that cause marketing involved three types of programs: point-of-sale , percentage-of-sale and licensing.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. ” Which the Concord Leadership Group, Utah Nonprofits Association, Bloomerang, Blackbaud, StratusLIVE, NonprofitHub, and DonorSearch are trying to do with their new survey on the crisis in nonprofit leadership. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies.