iMarketSmart

JULY 12, 2017

Sales managers? The private sector usually has sales managers for their teams. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. It’s time for fundraising shops to employ sales management principles. I think every nonprofit with major gift and planned gift staff needs a structure that yields accountability metrics that have been proven effective in the private sector.

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Kivi's Nonprofit Communications Blog

JUNE 29, 2016

We put our Annual All-Access Pass on sale only twice a year: in December and NOW. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. Either way, this sale is for you!

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Selfish Giving

JUNE 20, 2016

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. The more money involved, the longer the sales cycle.

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Diva Marketing Blog

OCTOBER 28, 2011

Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn.

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Getting Attention

DECEMBER 22, 2014

Please post your nonprofit marketing jobs here. Communications and Public Relations Manager OPCC (Santa Monica, CA). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). of Programs and Partnerships.

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Kivi's Nonprofit Communications Blog

DECEMBER 4, 2015

If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising. And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas.

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Social Marketing and Social Change

JANUARY 4, 2017

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

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iMarketSmart

MARCH 13, 2017

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” And, their programs are different.

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Getting Attention

NOVEMBER 17, 2014

Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications & Marketing The University of Cincinnati Foundation (Cincinnati, OH). Associate Marketing Manager Partnership for Public Service (Washington, D.C.).

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Kivi's Nonprofit Communications Blog

SEPTEMBER 16, 2015

Donors want and need to be treated like the unique people that they are. Ideally, if a nonprofit had the staff, time, and money to fully individualize marketing, that nonprofit would. So, what’s a nonprofit marketer to do? Sarah Tedesco.

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Fundraising Coach

NOVEMBER 25, 2011

” It’s theday that most stores have sales so they can end the calendar year “in the black” (as opposed to being in the red). And the following Monday is known as “Cyber Monday”– a time for online retailers to have great sales.

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Getting Attention

DECEMBER 10, 2012

Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross. And I know just what you mean. I used to turn away from sales, too. That’s sales.

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Getting Attention

MAY 7, 2014

There’s no better way for your organization to get your supporters’ and prospects’ attention (media attention, too) than hooking into what’s top of mind. It’s a wonderful concept clearly tied to the organization’s mission and impact and affordable.

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Nonprofit Marketing Blog

APRIL 7, 2011

Nonprofit marketing and fundraising friends: Close the sale. Every time you think you have a marketing goal, ask yourself: to what end? Ensure your goal is closing the sale, not stopping at attitude change.

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iMarketSmart

SEPTEMBER 14, 2016

When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Which ones want that kind of relationship and why? Ask them questions about their interests, needs and desires.

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iMarketSmart

MAY 23, 2016

It’s simple and basic. So stop noodling and start engaging them in worthwhile discussions. Self-consciousness: This is when you worry about what they’ll think of you and become intimidated because your prospects are either wealthy, famous, or powerful, etc. They have feelings, wants and needs and they are hoping you will provide them with value. Get over your self-consciousness and you’ll make your supporters very happy.

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Wild Woman Fundraising

AUGUST 15, 2011

Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. I just received this book in the mail last week, and so far, I love it!

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The Agitator

SEPTEMBER 22, 2016

Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The secret ingredient? Weekends!

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iMarketSmart

JANUARY 20, 2016

Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. Somehow the altruistic aspects of fundraising get in the way and muck up the process. Fundraising is sales.

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Kivi's Nonprofit Communications Blog

JUNE 1, 2016

These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. One thing is certain — press send enough times and you will make a mistake. ” Subject Lines and Phrases. Updates and Corrections.

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Kivi's Nonprofit Communications Blog

JUNE 22, 2011

Smart phone sales have surpassed PC sales — two years before it was projected to happen. Smart phone adoption is also very prevalent in lower income brackets, because you can basically get all you need in your hand, and avoid phone and broadband charges at home. how to engage millennials and use mobile, given its prevalence? They want basic info and tools for action. Are the basic info and calls to action right there?

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Cause Related Marketing

NOVEMBER 1, 2007

It’s no secret that cause-related marketing is typically aimed at consumers. But that doesn’t mean that the sales relationship from manufacturer to consumer is direct. The Internet notwithstanding, most manufacturers require sales channel partners.

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Kivi's Nonprofit Communications Blog

DECEMBER 11, 2015

Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies.

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Selfish Giving

MARCH 12, 2012

Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup?

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Mission Paradox Blog

APRIL 20, 2011

Revisiting some ideas on advance ticket sales. -. Ok, so you want more advance sales for your art and you've taken a critical look at your pricing structure.    You REALLY looked to see if you had prices or discounts that undercut your goal of advance sales right? Because if not, then stop reading and go do that.  You and I know how vital advance ticket sales are to the work you do. Arts Marketing 101 Marketing Strategy

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Selfish Giving

JANUARY 5, 2011

Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. They include: Point-of-sale.

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Cause Related Marketing

APRIL 12, 2011

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. A Glimpse at Cause Marketing in Mexico It's 7 pm in Mexico City.

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iMarketSmart

DECEMBER 9, 2015

For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money charities collect each year. . billion) of all charitable giving according to figures compiled by Giving USA and the Huffington Post.

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Cause Related Marketing

MARCH 21, 2013

If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. Allen, a product marketer at Adobe Marketing Cloud at an American Marketing Association meeting yesterday is that digital marketing generates a huge pile of data that can be efficiently cross-tabulated in countless ways. Which prompts the question for cause marketers, what are your KPIs?

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Cause Related Marketing

DECEMBER 2, 2011

All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Some charities have done this kind of co-sponsored cause marketing with certain media properties. And notice how smart the match is between Iams, the premium pet food brand and Febreze, the household odor eliminator.

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Wild Woman Fundraising

JUNE 13, 2011

What are your favorite tools and tactics for listening?&# And well, it was my idea! According to The Agitator blog and Forrester research , (the industry standard on measuring social media) there are five stages of social media. Small victories — baby steps and case studies.

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Getting Attention

MARCH 23, 2015

Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Communications and Marketing Coordinator Collier Youth Associates (Morganville, NJ). Digital Strategist and Producer PS Digital (Vienna, VA).

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Cause Related Marketing

JUNE 5, 2013

I typed that phrase in Google and got 444,000 results. I’m sure there are legitimate and above-board timeshare operators, but they seem to be a pretty well-kept secret. And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. They had plenty of happy alumni and parents.

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iMarketSmart

JUNE 13, 2016

I’m sure you’ve run into a bunch of “show up and throw up sales people” in your lifetime. “Show up and throw up selling” is often chastised in the private sector. They talk a lot and say very little.

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J Campbell Social Marketing

MARCH 17, 2016

Mobile fundraising can be great for your nonprofit, if you put in the time and effort it takes to market your campaigns properly. As with any tool you use, fundraising and otherwise, you only get out of it what you put into it. Don’t forget about traditional marketing avenues. #6.

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Getting Attention

MARCH 22, 2012

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. 1) Business Development Manager and. Marketing Campaigns Manager. 3) Communications Associate and Director of Development and Communications.

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Social Marketing and Social Change

MAY 10, 2011

[Note: For the closing plenary session at the World Nonprofit and Social Marketing Conference a few weeks ago, I was asked to speak about the future of social marketing. And it makes a nice touchpoint for people who want to pass the ideas along and discuss them some more.

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Cause Related Marketing

JANUARY 3, 2012

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. And sometimes all of those adjectives at once! Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011.

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Public Sector Marketing 2.0

MARCH 16, 2016

While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage. They have fundamentally changed the way people interact around the globe, and have democratized the Internet.

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Marketing for Nonprofits

DECEMBER 27, 2012

The first marketing book up for me in 2013 is To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink. Pink is a great writer and thinker. I'm interested in learning more about how we can get better at influencing vs. pitching donors and making them feel passionate about our causes. Here's to honing our sales and fundraising skills this year in order to keep the donors we already have and bring new ones into the family!

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