The babushka, the alarm clock and the art of fundraising

Nonprofit Marketing Blog

Once upon a time, when I was living in Ukraine, I met the staff of a community foundation named Dobrata that was trying to encourage businesspeople to give money to charitable causes. This was not an easy task in a country emerging from decades of Soviet rule and with no history of corporate philanthropy, and Dobrata staff expressed some disappointment over their problems in efforts to motivating motivate entrepreneurs.

Using Colored Ribbons to Symbolize Your Cause

Cause Related Marketing

In Ukraine blue ribbons are worn in protest of the seizure of power during the “Orange Revolution.” Here then is my suggested rule of thumb if your cause or nonprofit is thinking about utilizing a colored ribbon: If you’re one of the first five to adopt the color, well bully for you and your cause. How powerful is the colored ribbon as a visual awareness symbol? Can causes and nonprofits continue to adopt existing colored ribbons and yet still have meaning invested in all the rest?