The 80-20 Rule is dead!


It also means that the 80-20 Rule is dead. I guess now it should be called the 76-10 Rule. SEE ALSO: >> Is Your Nonprofit Marketing Budget Properly Aligned with the 80/20 Rule? >> The post The 80-20 Rule is dead! 76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States. Here are some points to consider: The top 10% of families held 76% of total wealth in the U.S.

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The 80-20 Rule is DEAD!


The post The 80-20 Rule is DEAD! It’s no longer 80-20 but, rather, 70/.7. According to our research, tons of nonprofits spend most of their fundraising budget on efforts focused on acquiring low dollar donors. Yet they only make up 7% of all donation revenue year after year. Meanwhile, 70% of nonprofit revenue (on average) comes from just.7% of their donor base. Don’t believe me? Go here: I realize that organizations need to acquire new donors.

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The Rule of 7 vs. 3-to-1 fundraising


Today, I think the fundraising rule of seven is still a good one. >> Get More Repeat Gifts: The Rule of 7 Thank Yous. >> The post The Rule of 7 vs. 3-to-1 fundraising appeared first on MarketSmart | . Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling.

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AARP’s Rule of One for Facebook

Kivi's Nonprofit Communications Blog

But what really grabbed me as something to pass on to you was the “Rule of One” they developed over time. Maybe take the Rule of One for a spin on your page? Facebook engagement is so confounding for so many nonprofits, so when I hear about an organization that seems to have figured it out, I have to share.

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My Five Rules for Repurposing Your Content #npcomm Style

Kivi's Nonprofit Communications Blog

I like simple rules. To make them even easier to remember, they are all “rules of three.” ” Rule #1: The Editorial Calendar Rule of Thirds. Rule #2: Deconstruct Big Ideas into 3 Smaller Chunks. Rule #3: Formats — Long Form, Short Form, Visual Form. Rule #4: Time Zones — Now, Soon, Later. Rule #5: Everything in at Least Three Channels. Got more repurposing rules?

Bust Out and Break the Rules

Kivi's Nonprofit Communications Blog

Here’s the thing: I’m a rule follower, and I bet you are too. Rules are made to be broken, at least once in a while. The perfect moment to break the rules is when there’s an avalanche of messages on what’s top of mind right now situation (a.k.a. relevance rules), but you can see a flip side. Take this rule-breaking email I received from Make It Work just a few days before Christmas: That morning was a total nightmare. Wake up, girls and boys.

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Thrive as a Nonprofit Communicator with These Simple Rules

Kivi's Nonprofit Communications Blog

And it’s a “Budget-Friendly” webinar which means registration is only $20 for tomorrow’s: “Simple Rules” for Communications Directors: How to Create Easy Routines, Speed Up Your Work, and Get More Done, Painlessly. During this BRAND NEW 60-minute webinar , Kivi will introduce you to the six types of simple rules from the book Simple Rules: How to Thrive in a Complex World by Donald Sull and Kathleen M. Eisenhardt: Boundary Rules.

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We’re Cutting Through the Noise in May with Great Online Campaigns, Brilliant Press Releases, and New Rules for Marketing

Kivi's Nonprofit Communications Blog

May 28: Do This, Not That: New Rules for Marketing Success in the Rest of 2020 *. Here’s what’s happening in May at Nonprofit Marketing Guide…. Online Training: May 7: Seven Great Online Marketing Campaigns Every Nonprofit Can Run with Kivi Leroux Miller. 60-Minute Webinar] Learn how to plan seven great campaigns to raise awareness, build engagement, retain donors, and more! Registration for this webinar is $99 or free with an All-Access Pass. Learn More and Register.

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Break the Rules! You’ll never look back

Getting Attention

Here’s the thing: I’m a rule follower, and I bet you are too. Rules are made to be broken , at least once in a while. One perfect moment to break the rules is when there’s an avalanche of messages on what’s top-of-mind right now (a.k.a. relevance rules), but you can see a flip side. BTW, including a call to action is a rule NEVER to be broken. Plus, Make It Work got our emails and our attention, all because they broke the rules. Wake up, girls and boys!

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11 Rules for Video Fundraising

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Keeping it shorter is usually the better rule. . Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit in your nonprofit's fundraising strategy? Apply these 11 important principles to get the most out of your video efforts. Above all, tell a story. . Make your issue relevant. Why is it that the person watching the video should care, and why now? . Don’t forget the call to action.

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WE Rules! Make Your Messages Matter Now

Getting Attention

How WE Do It: The Best Video Ever (Case Study: We Rules). Messaging Relevance Rules fundraising Lisa Sargent Nonprofit with Balls pamela growGuest blogger Lisa Sargent is one of the best fundraisers and copywriters I know. She focuses here on donor communications, but her take is relevant for all nonprofit campaigns and audiences. Read on, and we up! Lately it’s been that the 24/7 donor communications fiesta … is getting a little tired.

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One Simple Rule for Fundraising Success

Fundraising Report Card

The post One Simple Rule for Fundraising Success appeared first on Fundraising Report Card. Yogi Berra once said, “If you don’t know where you’re going, you’ll wind up somewhere else.” That sentiment couldn’t be more true when it comes to achieving fundraising success. Culture

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What’s Happening in July? Better Websites, Simple Rules, and a Pass Sale

Kivi's Nonprofit Communications Blog

July 26: “Simple Rules” for Communications Directors: How to Create Easy Routines, Speed Up Your Work, and Get More Done, Painlessly. Learn how to apply the six kinds of simple rules to some of your biggest, time-consuming headaches.

Relevance Rules—Oreo Masters Super Bowl Blackout, Where Were You?

Getting Attention

Relevance rules! Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. But where were nonprofits? Radio silence on the social channels, ideal for right-things, right-now marketing. Take a look at the possibilities: The Oreo marketing team posted this photo ad on their Facebook page within a few minutes of the blackout. It was exactly the right message for viewers at exactly the right moment.

The Three Sentence Rule – Yeah, I Stole It

Kivi's Nonprofit Communications Blog

The Three Sentence Rule. Lesson #1: Follow Claire’s Three Sentence Rule. Claire and Kivi at the Book Party. I have some really smart friends. I get the most amazing stuff in my email box from them.

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Rhode Island Rules

Fundraising Breakthroughs

Legal Separation is an amazingly large city with a legal separation, in my humble opinion, absent a compelling reason to opt for a greater level of self-government than any other colony in the rhode island rules! When approaching an attorney about these issues they rarely appreciate the rhode island rules , keep the rhode island rules and legal interests foremost in mind and want you to participate in your child turning 18 and graduating high school. Rules Island Rhode

Rhode Island Rules

Fundraising Breakthroughs

Ultimately, is you consider the rhode island rules and family counselor who has had success in helping couples find common ground deciding what to do is prove irreconcilable differences in order to obtain a divorce. In Rhode Island child support which I can find nothing more insulting to the rhode island rules a good client. Generally, this man strikes me as control freak hell bent on having things the rhode island rules for them from the rhode island rules.

Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

Kivi's Nonprofit Communications Blog

Eisenhardt’s Simple Rules: How to Thrive in a Complex World (Amazon). We looked at three kinds of simple rules that provide frameworks for making better decisions: Boundary Rules, Prioritizing Rules and Stopping Rules. They are How-To Rules, Timing Rules, and Coordination Rules. How-To Rules guide the basics of executing tasks. AARP’s Rule of One for Facebook posts is a great example.

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Email Rules to Live By

A Small Change

Many fundraisers are fuzzy on the rules of email solicitations. But that doesn’t mean we shouldn’t know the rules. By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. Related posts: Email Merge Secret A Few Event Rules Mr. Formal or Informal. Nonprofits seem to receive a little grace with people regarding how we use and reuse our email lists.

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The 80/20 rule still applies… if you’ll apply it.


In commercial business, we call it the 80/20 rule. Direct Marketing Donors Philosophy/motivation Planned Giving Planned giving strategy 80/20 rule Planned Giving Marketing80% of your revenue and/or profits will come from 20% of your clients. It’s the same in fundraising. As long as you communicate with your donors, you’ll get more revenue from them.

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Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” “Never go on a second date with someone who only talks about themselves” is a simple rule. Nonprofit marketing and fundraising have simple rules too. That’s where Prioritizing Rules can help.

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Brain Rules

Sea Change Strategies

It’s an interview with molecular biologist John Medina, author of a nifty little book called Brain Rules. Much as Michael Pollan’s book Food Rules greatly simplifies the challenge of healthy heating, Brain Rules boils down brain science so that you can apply its principles in everyday communications. But Medina has set up a nifty website with the rules summarized, along with some helpful videos. I like to read on the john. I am not embarrassed about that.

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The golden rule and your organization’s fundraising.


About the golden rule…. rules! In the end, if you are wondering who you serve… follow the golden rule. He or she who has the gold… rules! He or she who has the gold…. Face it, everyone serves someone else. And, in business and fundraising, service is usually delivered to the person with money. Unless you live under a dictator, this is the order of things. This truth simply cannot be altered or rearranged. Restaurant workers serve hungry customers with fat wallets.

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A Few Event Rules

A Small Change

I thought it might be valuable to talk about a few of the rules and mistakes that I’ve learned along the way. Today I’ll focus on a few of the rules. I am not an events person. The last couple of months I’ve been running a number of fundraising events. I imagine many of you are solid events people so just take this time to laugh at me and please send any thoughts or advice. Plan in advance; invitations need to go out at least 6 weeks before the event.

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Nonprofit Rule #1 is: Don’t Steal! Rule #2 is a Bit More Complicated….

NonProfit Branding

Your brand is a vital but fragile asset. No matter your role, you are responsible for its health. Are you part time? Full time? Upper management? Clerical? Volunteer? Salaried? Hourly? It doesn’t matter. If you work for a nonprofit, you share the fundamental responsibility to protect and enhance that brand. This is a summary of [.].

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Is Your Marketing Budget Properly Aligned With the 80/20 Rule?


This later became known as “the 80/20 rule.”. Here’s a quick and easy worksheet to help you see if your budget is appropriated properly with the 80/20 rule. The post Is Your Marketing Budget Properly Aligned With the 80/20 Rule? In 1906 an Italian economist named Vilfred Pareto discovered that 80% of the land in Italy was owned by 20% of the people. He further expanded the concept by observing that 20% of the pea pods in his garden contained 80% of the peas.

Apply the 80/20 rule to your fundraising

Get Fully Funded

The 80/20 rule was developed hundreds of years ago by an Italian economist named Pareto. What he found was that 20% of an input results in 80% of the output. In fundraising, 20% of your efforts will result in 80% of your results. Or 20% of your donors will result in 80% of the money you raise. Wouldn’t it be great if you could just figure out who those 20% are so you could focus your attention on them? It would save you a lot of time wouldn’t it? Guess what? You can!

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Timing for Nonprofit Marketing Impact: Relevance Rules

Getting Attention

And relevance rules in 2012 (click here for your complete how-to guide). Relevance RulesNothing is more important than communicating the right message to a specific target audience at the right place and time! This kind of relevance is vital for connecting with your network and prospects to move your mission forward.

Three to One Rule of Thumb

A Small Change

You probably already know about the three prospects for ever one gift rule of thumb when you are planning for a capital campaign. This rule has been around for a long time and it still holds true today. I’ve had consultants look in an organizations database and come up with a handful of names that have been identified as major and lead prospect that satisfy the three to one rule for the top tier of donors.

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Rule Brittanica

The Agitator

With no little sadness and a dash of nostalgia I read yesterday’s announcement that the print edition of the Encyclopedia Britannica is going out of business. The 244 year-old, 120 pound paper behemoth that adorned bookshelves by the yard and sold for around $1250 will now be replaced by a $70 a year online edition that will yield a greater profit for the publisher. And so the digital world turns.

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Relevance Rules—Your Key to Nonprofit Marketing Success in 2012

Getting Attention

The stresses of the times are dramatically affecting your organization’s relationships, and that’s likely to continue through 2012. But there’s some very good news. Despite today’s challenges, there is a way for your organization to build and strengthen vital relationships with the people whose help you need as donors, advocates, volunteers and more.

6 Simple Rules for Winning Big Grants

Get Fully Funded

Get ready by following The 6 Simple Rules for Winning Big Grants : Simple Rule #1 – Demonstrate your importance – what would happen to the community you serve if you suddenly were unable to deliver service? Simple Rule #2 – Talk about the lives you touch – Can you easily identify your target audience? Simple Rule #3 – Explain how your program makes a difference – Potential funders are interested in the benefits of your program, not your program’s features.

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5 rules for thanking donors

Nonprofit Marketing Blog

See also: IRS rules on acknowledging contributions.). Here at Network for Good we experienced a busy giving season right up to the final hours of 2013. This is good news for nonprofits, as we saw a 16% increase in dollars donated compared to the year-end fundraising season of 2012. After all of that activity, it can be tempting to take it easy for a few weeks now that January is here. Of course, the reality is that your work with donors is just beginning.

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5 Simple Rules: Make Branding Products Work For Your Nonprofit

NonProfit Branding

The Truth In Blogging Rules require this warning: one paragraph, identified with &# Reader Alert,&# is really boring. Five Simple Rules 1) COMMIT: Want your organization to be … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Protecting Your Brand Public Radio Working with VendorsThe rest of this post is just fine - 700 words cover five important tips about selecting and using branding products.

Playing by the (Wrong) Rules

Sea Change Strategies

According to the new behavioral gurus, when you mix the norms, the market rules are the controlling ones. Simplified, CRM is a set of communications channels tied to a database and governed by a set of rules. This was a tough year-end for a lot of fundraising organizations. Time for some sober reflection and some self-honesty. Let’s start by admitting that the fundraising pyramid is a lie.

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The New 20/80 Rule

Sea Change Strategies

If you spend 20 percent more time improving the quality of your content, you can spend 80 percent less time obsessing about channels. General Interest

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Starting Over #2: Switching From Old Rules To New Rules

The Agitator

Why bother even thinking about starting over? What’s wrong with what we’re doing? Everyone else is doing about the same thing, so why bother changing? Failure to ask and correctly answer those key questions is likely to eventually find your organization joining the nonprofit equivalents of Pan Am, Polaroid, Nokia, and Kodak. Once-great organizations that either failed to ask those sorts of questions, or answered them incorrectly. Of course, extinction of a nonprofit doesn’t occur overnight.

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NONPROFIT BRANDING: Why the Lord of Logos Rules Your Marketplace

NonProfit Branding

The last three posts shared market research data on favorite nonprofit branding products: imprinted coffee mugs, tote bags and pens. In future posts we’ll cover cost, impact and use of other favorites.

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NONPROFIT BRANDING: Why the Lord of Logos rules the Nonprofit Marketplace!

NonProfit Branding

The Lord of Logos – Powerful, but Benign We all develop affinity for specific foods, products, activities, causes, teams, beliefs and more. More important: we define ourselves – and interpret other people – by observing evidence of personal affinities. Affinities generate personal descriptors – a form of verbal and visual shorthand. Market-savvy nonprofit managers strategically obtain three major […].

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The New HIPAA Rules and What They Mean to Fundraisers

JCA Insights

The Department of Health and Human Services (HHS) announced changes to the Health Insurance Portability and Accountability Act Privacy, Security, and Enforcement Rules (HIPPA). The entire document is 563 pages ([link] ; this article focuses on the changes that affect fundraising, broken down into three main points: 1) the additional information fundraisers may access, 2) stronger opt-out requirements, and 3) the penalties for violating of the new rules. Stronger Opt Out Rules.

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Which Nonprofit Causes Rule Social Media?

J Campbell Social Marketing

The post Which Nonprofit Causes Rule Social Media? Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? Check out this great infographic by the RAD Campaign and Craig Newmark’s Craigconnects. The findings may surprise you! The infographic also includes quotes and tips from nonprofit online engagement specialists and marketing managers. Find more great infographics on NerdGraph Infographics.

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Rules Are Made To be Broken

The Agitator

Rules are made to be broken! A longer version of this aphorism is attributed to Admiral Douglas MacArthur: “Rules are mostly made to be broken and are too often for the lazy to hide behind.” On the one hand, our colleague Kevin Schulman at Donor Voice effectively says “Damn the rules” when he rants about ‘best practices’ … the term of preference for ‘rules’ in the business world. Or are they?

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Women Rule the Philanthropic Roost!

Marketing for Nonprofits

It shows – what many us already know – women rule the philanthropic roost!

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