WE Rules! Make Your Messages Matter Now

Getting Attention

How WE Do It: The Best Video Ever (Case Study: We Rules). Messaging Relevance Rules fundraising Lisa Sargent Nonprofit with Balls pamela growGuest blogger Lisa Sargent is one of the best fundraisers and copywriters I know.

Rules 86

Which Nonprofit Causes Rule Social Media?

J Campbell Social Marketing

The post Which Nonprofit Causes Rule Social Media? Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? Check out this great infographic by the RAD Campaign and Craig Newmark’s Craigconnects.

The 80-20 Rule is dead!


It also means that the 80-20 Rule is dead. I guess now it should be called the 76-10 Rule. SEE ALSO: >> Is Your Nonprofit Marketing Budget Properly Aligned with the 80/20 Rule? >> The post The 80-20 Rule is dead! 76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States. Here are some points to consider: The top 10% of families held 76% of total wealth in the U.S.

Rules 19

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.”

Rules 83

Break the Rules! You’ll never look back

Getting Attention

Here’s the thing: I’m a rule follower, and I bet you are too. Rules are made to be broken , at least once in a while. One perfect moment to break the rules is when there’s an avalanche of messages on what’s top-of-mind right now (a.k.a. Wake up, girls and boys!

Rules 77

Timing for Nonprofit Marketing Impact: Relevance Rules

Getting Attention

And relevance rules in 2012 (click here for your complete how-to guide). Relevance RulesNothing is more important than communicating the right message to a specific target audience at the right place and time!

The rules for phenomenal stories

Nonprofit Marketing Blog

The talented folks at PBJ Publishing created this wonderful infographic of Pixar’s storytelling rules. When you’re making the case for giving , a powerful story is hard to top.

Rules 54

AARP’s Rule of One for Facebook

Kivi's Nonprofit Communications Blog

But what really grabbed me as something to pass on to you was the “Rule of One” they developed over time. Maybe take the Rule of One for a spin on your page?

Rules 39

Starting Over #2: Switching From Old Rules To New Rules

The Agitator

Why bother even thinking about starting over? What’s wrong with what we’re doing? Everyone else is doing about the same thing, so why bother changing? Failure to ask and correctly answer those key questions is likely to eventually find your organization joining the nonprofit equivalents of Pan Am, Polaroid, Nokia, and Kodak. Once-great organizations that either failed to ask those sorts of questions, or answered them incorrectly. Of course, extinction of a nonprofit doesn’t occur overnight.

Rules 20

Relevance Rules—Oreo Masters Super Bowl Blackout, Where Were You?

Getting Attention

Relevance rules! Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. But where were nonprofits? Radio silence on the social channels, ideal for right-things, right-now marketing.

The Three Sentence Rule – Yeah, I Stole It

Kivi's Nonprofit Communications Blog

The Three Sentence Rule. Lesson #1: Follow Claire’s Three Sentence Rule. Claire and Kivi at the Book Party. I have some really smart friends. I get the most amazing stuff in my email box from them.

Rules 71

11 Rules for Video Fundraising

Fundraising 123

Keeping it shorter is usually the better rule. . Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit in your nonprofit's fundraising strategy? Apply these 11 important principles to get the most out of your video efforts. Above all, tell a story. . Make your issue relevant. Why is it that the person watching the video should care, and why now? . Don’t forget the call to action.

Rules 31

5 rules for thanking donors

Nonprofit Marketing Blog

See also: IRS rules on acknowledging contributions.). Here at Network for Good we experienced a busy giving season right up to the final hours of 2013. This is good news for nonprofits, as we saw a 16% increase in dollars donated compared to the year-end fundraising season of 2012. After all of that activity, it can be tempting to take it easy for a few weeks now that January is here. Of course, the reality is that your work with donors is just beginning.

Rules 32

Why failing to focus on major and planned gifts can be so dangerous


Over time this basic, widely accepted rule of thumb became known as the Pareto principle. So why do so many nonprofits ignore the 80/20 rule? I bet that rule also applies in the nonprofit sector too.

Plan 98

4 Rules for Images that Inspire Action

Nonprofit Marketing Blog

PhotoPhilanthropy is an amazing organization that brings together photographers and nonprofits to tell stories that drive action for social change. They believe in the power of images to inspire action.

Rules 37

Timing Depends on Goals — Relevance Rules

Getting Attention

Relevance RulesThanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date.

How WE Do It! The Best Video Ever

Getting Attention

Relevance rules! Relevance Rules Video #howedoit #makeitwork #relevancerules nonprofit communications jobs nonprofit marketing Power of WE relevance rules Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way).

Video 97

The new rules for fundraising

Wild Woman Fundraising

Do you like to break the rules? Here are the old rules of fundraising. How are those old rules still in effect at your nonprofit? Here are the NEW rules of fundraising. Rule 1: Talk WITH your donors! Rule 3: Do ask your donors for money more.

The New HIPAA Rules and What They Mean to Fundraisers

JCA Insights

The Department of Health and Human Services (HHS) announced changes to the Health Insurance Portability and Accountability Act Privacy, Security, and Enforcement Rules (HIPPA). The new rule expands what fundraisers can access. Stronger Opt Out Rules.

Raising Extra Billions By Changing The Rules

The Agitator

Raising Extra Billions—Changing the Rules of Fundraising to be held on 22 April at the Bishopsgate Institute is a ‘must attend’ for UK nonprofits, and frankly, for any nonprofit leader anywhere in the world willing to head to London.

Rules 25

3 basic rules for raising more online

Nonprofit Marketing Blog

When creating your online giving strategy, keep these three rules in mind: 1. Don’t let the speed and convenience of technology suck the life out of your fundraising. Online or off, you must connect with your donors and inspire them to take action. Keep donors in the moment of giving. Make it easy. Focus on the relationship with the donor.

60:40 Rule For Donors?

The Agitator

He then makes this recommendation: “Everything you write or say to your donors should follow the 60:40 rule. In which case, I’d still disagree with Fraser’s 60:40 rule. Usually I agree wholeheartedly with the advice proffered by Canadian fundraiser Fraser Green. But he recently wrote this article — Donors Love 60:40 — with which I beg to differ. Fraser argues that donors care primarily about what you do (i.e.,

Rules 21

Your Mother! Still time.

Getting Attention

Relevances rules! Relevance Rules fundraising message development messaging newsjacking Nonprofit Communications nonprofit marketing relevance rules top of mind

Animals rule the Facebook nonprofit kingdom

Nonprofit Marketing Blog

A new study from M+R and NTEN finds the Facebook pages of wildlife and animal welfare organizations saw the most growth last year of any nonprofit organization type – up 129% in 2011.

Rules 38

Rules Are Made To be Broken

The Agitator

Rules are made to be broken! A longer version of this aphorism is attributed to Admiral Douglas MacArthur: “Rules are mostly made to be broken and are too often for the lazy to hide behind.” On the one hand, our colleague Kevin Schulman at Donor Voice effectively says “Damn the rules” when he rants about ‘best practices’ … the term of preference for ‘rules’ in the business world. Or are they?

5 Ways to Connect Despite Election Frenzy

Getting Attention

Monday night’s debate highlighted our dukes up, all-rules-broken political arena. Strategy message development Nonprofit Communications nonprofit marketing relevance rules

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

Branding and Messages branding consistent messages fundraising global giving message development nonprofit branding Nonprofit Communications nonprofit marketing relevance rules

Bust Out and Break the Rules

Kivi's Nonprofit Communications Blog

Here’s the thing: I’m a rule follower, and I bet you are too. Rules are made to be broken, at least once in a while. The perfect moment to break the rules is when there’s an avalanche of messages on what’s top of mind right now situation (a.k.a. Wake up, girls and boys.

OMG Experiment to Connect & Activate (Dream Corps Case Study)

Getting Attention

Relevance Rules! Relevance Rules call to action Day of Empathy Dream Corps Nonprofit Communications nonprofit marketing relevance rules Van Jones virtual realityI was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking.

The golden rule and your organization’s fundraising.


About the golden rule…. rules! In the end, if you are wondering who you serve… follow the golden rule. He or she who has the gold… rules! He or she who has the gold…. Face it, everyone serves someone else.

The rule of thirds for social media, marketing and management

Nonprofit Marketing Blog

Last night, I was reading an interesting article discussing the social media rule of thirds. It also got me thinking what other areas of my work deserved rules of thirds. What are your rules of thirds? According to Amy Guth : One third of the time on social media, post about you and/or your brand - sharing your own blog posts, posting updates about you and your organization, etc.

Rules 31

Relevance Rules—Your Key to Nonprofit Marketing Success in 2012

Getting Attention

The stresses of the times are dramatically affecting your organization’s relationships, and that’s likely to continue through 2012. But there’s some very good news.

Golden Rules For Your Reply Form

The Agitator

Or, as direct mail guru Jerry Huntsinger says, “…the next sound you’ll hear will be your package falling into the recycling bin” In one of his many invaluable ‘Tutorials” housed on the SOFII website, Jerry offers Seven golden rules for the reply form. I’ll make it (too) easy for you and list Jerry’s rules here. Yesterday we passed along some pointers regarding converting online leads.

Rules 14

Rule Brittanica

The Agitator

With no little sadness and a dash of nostalgia I read yesterday’s announcement that the print edition of the Encyclopedia Britannica is going out of business. The 244 year-old, 120 pound paper behemoth that adorned bookshelves by the yard and sold for around $1250 will now be replaced by a $70 a year online edition that will yield a greater profit for the publisher. And so the digital world turns.

Apply the 80/20 Rule. Everywhere

Donor Power Blog

The Pareto principle (also known as the “ 80/20 Rule” ) states that, for many events, approximately 80% of the effects come from 20% of the causes.

Italy 13

It was bound to happen sooner or later, here’s why and what to do…


Unlike creating a foundation, with a DAF there’s no rule forcing an individual to distribute the money right away.

Empathy Map Your Way to Relevant Messages

Getting Attention

That’s relevance, and relevance rules. Right-Things Right-Now Marketing Audience Research empathy maps fundraising messages Nonprofit Communications nonprofit marketing personas relevance rules

Still-Time Summer Marketing Sizzlers

Getting Attention

Relevance RulesPart 1. Dig in a.s.a.p. to these tested and terrific ways to get your people out of the heat and into action—shared by peer fundraisers and communicators in the field. There’s no better source of ideas, guidance, and support! Personalize to Connect!

Danger Ahead—Piggybacking on Tragedy

Getting Attention

More on Relevance Rules: Your Key to Connection. Relevance Rules Audience Research campaign Girl Scouts of the USA Nonprofit Communications nonprofit marketing relevance rules Sept.

Nonprofit Disaster Communications Done Right (Case Study)

Getting Attention

“Our quick, focused outreach made me think of your guidance on crisis and disaster communications, and the key point you stress—relevance rules! Crisis Communications disaster communications Nonprofit Communications nonprofit marketing Red Rover relevance rules