The Three Sentence Rule. Lesson #1: Follow Claire’s Three Sentence Rule. Claire and Kivi at the Book Party. I have some really smart friends. I get the most amazing stuff in my email box from them. MORE
Branding and Messages branding consistent messages fundraising global giving message development nonprofit branding Nonprofit Communications nonprofit marketing relevance rules MORE
Here’s the thing: I’m a rule follower, and I bet you are too. Rules are made to be broken , at least once in a while. One perfect moment to break the rules is when there’s an avalanche of messages on what’s top-of-mind right now (a.k.a. Wake up, girls and boys! MORE
And relevance rules in 2012 (click here for your complete how-to guide). Relevance RulesNothing is more important than communicating the right message to a specific target audience at the right place and time! MORE
“Our quick, focused outreach made me think of your guidance on crisis and disaster communications, and the key point you stress—relevance rules! Crisis Communications disaster communications Nonprofit Communications nonprofit marketing Red Rover relevance rules MORE
Relevances rules! Relevance Rules fundraising message development messaging newsjacking Nonprofit Communications nonprofit marketing relevance rules top of mind MORE
But what really grabbed me as something to pass on to you was the “Rule of One” they developed over time. Maybe take the Rule of One for a spin on your page? MORE
Or, as direct mail guru Jerry Huntsinger says, “…the next sound you’ll hear will be your package falling into the recycling bin” In one of his many invaluable ‘Tutorials” housed on the SOFII website, Jerry offers Seven golden rules for the reply form. I’ll make it (too) easy for you and list Jerry’s rules here. Yesterday we passed along some pointers regarding converting online leads. MORE
Relevance RulesPart 1. Dig in a.s.a.p. to these tested and terrific ways to get your people out of the heat and into action—shared by peer fundraisers and communicators in the field. There’s no better source of ideas, guidance, and support! Personalize to Connect! MORE
Relevance RulesThanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date. MORE
When creating your online giving strategy, keep these three rules in mind: 1. Don’t let the speed and convenience of technology suck the life out of your fundraising. Online or off, you must connect with your donors and inspire them to take action. Keep donors in the moment of giving. Make it easy. Focus on the relationship with the donor. MORE
The Pareto principle (also known as the “ 80/20 Rule” ) states that, for many events, approximately 80% of the effects come from 20% of the causes. MORE
Do you like to break the rules? Here are the old rules of fundraising. How are those old rules still in effect at your nonprofit? Here are the NEW rules of fundraising. Rule 1: Talk WITH your donors! Rule 3: Do ask your donors for money more. MORE
A new study from M+R and NTEN finds the Facebook pages of wildlife and animal welfare organizations saw the most growth last year of any nonprofit organization type – up 129% in 2011. MORE
The talented folks at PBJ Publishing created this wonderful infographic of Pixar’s storytelling rules. When you’re making the case for giving , a powerful story is hard to top. MORE
How WE Do It: The Best Video Ever (Case Study: We Rules). Messaging Relevance Rules fundraising Lisa Sargent Nonprofit with Balls pamela growGuest blogger Lisa Sargent is one of the best fundraisers and copywriters I know. MORE
I like simple rules. To make them even easier to remember, they are all “rules of three.” ” Rule #1: The Editorial Calendar Rule of Thirds. Rule #2: Deconstruct Big Ideas into 3 Smaller Chunks. Rule #4: Time Zones — Now, Soon, Later. MORE
Raising Extra Billions—Changing the Rules of Fundraising to be held on 22 April at the Bishopsgate Institute is a ‘must attend’ for UK nonprofits, and frankly, for any nonprofit leader anywhere in the world willing to head to London. MORE
Keeping it shorter is usually the better rule. . Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit in your nonprofit's fundraising strategy? Apply these 11 important principles to get the most out of your video efforts. Above all, tell a story. . Make your issue relevant. Why is it that the person watching the video should care, and why now? . Don’t forget the call to action. MORE
Monday night’s debate highlighted our dukes up, all-rules-broken political arena. Strategy message development Nonprofit Communications nonprofit marketing relevance rules MORE
With no little sadness and a dash of nostalgia I read yesterday’s announcement that the print edition of the Encyclopedia Britannica is going out of business. The 244 year-old, 120 pound paper behemoth that adorned bookshelves by the yard and sold for around $1250 will now be replaced by a $70 a year online edition that will yield a greater profit for the publisher. And so the digital world turns. MORE
Relevance rules! Relevance Rules Video #howedoit #makeitwork #relevancerules nonprofit communications jobs nonprofit marketing Power of WE relevance rules Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way). MORE
It also means that the 80-20 Rule is dead. I guess now it should be called the 76-10 Rule. SEE ALSO: >> Is Your Nonprofit Marketing Budget Properly Aligned with the 80/20 Rule? >> The post The 80-20 Rule is dead! 76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States. Here are some points to consider: The top 10% of families held 76% of total wealth in the U.S. MORE
Over time this basic, widely accepted rule of thumb became known as the Pareto principle. So why do so many nonprofits ignore the 80/20 rule? I bet that rule also applies in the nonprofit sector too. MORE
The post Which Nonprofit Causes Rule Social Media? Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? Check out this great infographic by the RAD Campaign and Craig Newmark’s Craigconnects. MORE
Eisenhardt’s Simple Rules: How to Thrive in a Complex World (Amazon). We looked at three kinds of simple rules that provide frameworks for making better decisions: Boundary Rules, Prioritizing Rules and Stopping Rules. Humans use coordination rules too! MORE
Last night, I was reading an interesting article discussing the social media rule of thirds. It also got me thinking what other areas of my work deserved rules of thirds. What are your rules of thirds? According to Amy Guth : One third of the time on social media, post about you and/or your brand - sharing your own blog posts, posting updates about you and your organization, etc. MORE
Relevance Rules federal government shutdown message development messaging Nonprofit Communications nonprofit marketing relevance rules Nonprofit communicators! 1) Is the Federal government shutdown affecting your nonprofit? 2) Are you addressing that impact in your content? MORE
Relevance Rules! Relevance Rules call to action Day of Empathy Dream Corps Nonprofit Communications nonprofit marketing relevance rules Van Jones virtual realityI was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. MORE
More on Relevance Rules: Your Key to Connection. Relevance Rules Audience Research campaign Girl Scouts of the USA Nonprofit Communications nonprofit marketing relevance rules Sept. MORE
Relevance rules! Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. But where were nonprofits? Radio silence on the social channels, ideal for right-things, right-now marketing. MORE
Today, I think the fundraising rule of seven is still a good one. >> Get More Repeat Gifts: The Rule of 7 Thank Yous. >> The post The Rule of 7 vs. 3-to-1 fundraising appeared first on MarketSmart | . MORE
Here’s the thing: I’m a rule follower, and I bet you are too. Rules are made to be broken, at least once in a while. The perfect moment to break the rules is when there’s an avalanche of messages on what’s top of mind right now situation (a.k.a. Wake up, girls and boys. MORE
That’s relevance, and relevance rules. Right-Things Right-Now Marketing Audience Research empathy maps fundraising messages Nonprofit Communications nonprofit marketing personas relevance rules MORE
In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.” MORE
The Department of Health and Human Services (HHS) announced changes to the Health Insurance Portability and Accountability Act Privacy, Security, and Enforcement Rules (HIPPA). The new rule expands what fundraisers can access. Stronger Opt Out Rules. MORE
See also: IRS rules on acknowledging contributions.). Here at Network for Good we experienced a busy giving season right up to the final hours of 2013. This is good news for nonprofits, as we saw a 16% increase in dollars donated compared to the year-end fundraising season of 2012. After all of that activity, it can be tempting to take it easy for a few weeks now that January is here. Of course, the reality is that your work with donors is just beginning. MORE
PhotoPhilanthropy is an amazing organization that brings together photographers and nonprofits to tell stories that drive action for social change. They believe in the power of images to inspire action. MORE
Why bother even thinking about starting over? What’s wrong with what we’re doing? Everyone else is doing about the same thing, so why bother changing? Failure to ask and correctly answer those key questions is likely to eventually find your organization joining the nonprofit equivalents of Pan Am, Polaroid, Nokia, and Kodak. Once-great organizations that either failed to ask those sorts of questions, or answered them incorrectly. Of course, extinction of a nonprofit doesn’t occur overnight. MORE
He then makes this recommendation: “Everything you write or say to your donors should follow the 60:40 rule. In which case, I’d still disagree with Fraser’s 60:40 rule. Usually I agree wholeheartedly with the advice proffered by Canadian fundraiser Fraser Green. But he recently wrote this article — Donors Love 60:40 — with which I beg to differ. Fraser argues that donors care primarily about what you do (i.e., MORE
Rules are made to be broken! A longer version of this aphorism is attributed to Admiral Douglas MacArthur: “Rules are mostly made to be broken and are too often for the lazy to hide behind.” On the one hand, our colleague Kevin Schulman at Donor Voice effectively says “Damn the rules” when he rants about ‘best practices’ … the term of preference for ‘rules’ in the business world. Or are they? MORE
The stresses of the times are dramatically affecting your organization’s relationships, and that’s likely to continue through 2012. But there’s some very good news. MORE
About the golden rule…. rules! In the end, if you are wondering who you serve… follow the golden rule. He or she who has the gold… rules! He or she who has the gold…. Face it, everyone serves someone else. MORE
Rules Related Topics Getting Attention
JUNE 9, 2015
How WE Do It: The Best Video Ever (Case Study: We Rules). Messaging Relevance Rules fundraising Lisa Sargent Nonprofit with Balls pamela growGuest blogger Lisa Sargent is one of the best fundraisers and copywriters I know.
J Campbell Social Marketing
JUNE 5, 2014
The post Which Nonprofit Causes Rule Social Media? Have you ever wondered which nonprofit organizations, causes and issues get the most engagement and exposure on social media? Check out this great infographic by the RAD Campaign and Craig Newmark’s Craigconnects.
iMarketSmart
JUNE 12, 2017
It also means that the 80-20 Rule is dead. I guess now it should be called the 76-10 Rule. SEE ALSO: >> Is Your Nonprofit Marketing Budget Properly Aligned with the 80/20 Rule? >> The post The 80-20 Rule is dead! 76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States. Here are some points to consider: The top 10% of families held 76% of total wealth in the U.S.
Kivi's Nonprofit Communications Blog
MARCH 7, 2017
In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.”
Kivi's Nonprofit Communications Blog
MAY 25, 2017
I like simple rules. To make them even easier to remember, they are all “rules of three.” ” Rule #1: The Editorial Calendar Rule of Thirds. Rule #2: Deconstruct Big Ideas into 3 Smaller Chunks. Rule #4: Time Zones — Now, Soon, Later.
Nonprofit Marketing Blog
SEPTEMBER 8, 2013
The talented folks at PBJ Publishing created this wonderful infographic of Pixar’s storytelling rules. When you’re making the case for giving , a powerful story is hard to top.
Kivi's Nonprofit Communications Blog
DECEMBER 3, 2014
But what really grabbed me as something to pass on to you was the “Rule of One” they developed over time. Maybe take the Rule of One for a spin on your page?
iMarketSmart
NOVEMBER 16, 2015
Today, I think the fundraising rule of seven is still a good one. >> Get More Repeat Gifts: The Rule of 7 Thank Yous. >> The post The Rule of 7 vs. 3-to-1 fundraising appeared first on MarketSmart | .
The Agitator
JUNE 20, 2016
Why bother even thinking about starting over? What’s wrong with what we’re doing? Everyone else is doing about the same thing, so why bother changing? Failure to ask and correctly answer those key questions is likely to eventually find your organization joining the nonprofit equivalents of Pan Am, Polaroid, Nokia, and Kodak. Once-great organizations that either failed to ask those sorts of questions, or answered them incorrectly. Of course, extinction of a nonprofit doesn’t occur overnight.
Getting Attention
FEBRUARY 4, 2013
Relevance rules! Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. But where were nonprofits? Radio silence on the social channels, ideal for right-things, right-now marketing.
Kivi's Nonprofit Communications Blog
FEBRUARY 17, 2011
The Three Sentence Rule. Lesson #1: Follow Claire’s Three Sentence Rule. Claire and Kivi at the Book Party. I have some really smart friends. I get the most amazing stuff in my email box from them.
Fundraising 123
JULY 24, 2012
Keeping it shorter is usually the better rule. . Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit in your nonprofit's fundraising strategy? Apply these 11 important principles to get the most out of your video efforts. Above all, tell a story. . Make your issue relevant. Why is it that the person watching the video should care, and why now? . Don’t forget the call to action.
Nonprofit Marketing Blog
JANUARY 2, 2014
See also: IRS rules on acknowledging contributions.). Here at Network for Good we experienced a busy giving season right up to the final hours of 2013. This is good news for nonprofits, as we saw a 16% increase in dollars donated compared to the year-end fundraising season of 2012. After all of that activity, it can be tempting to take it easy for a few weeks now that January is here. Of course, the reality is that your work with donors is just beginning.
Nonprofit Marketing Blog
NOVEMBER 14, 2014
PhotoPhilanthropy is an amazing organization that brings together photographers and nonprofits to tell stories that drive action for social change. They believe in the power of images to inspire action.
Getting Attention
JANUARY 23, 2012
Relevance RulesThanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date.
Getting Attention
MARCH 11, 2015
Relevance rules! Relevance Rules Video #howedoit #makeitwork #relevancerules nonprofit communications jobs nonprofit marketing Power of WE relevance rules Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way).
Wild Woman Fundraising
SEPTEMBER 15, 2015
Do you like to break the rules? Here are the old rules of fundraising. How are those old rules still in effect at your nonprofit? Here are the NEW rules of fundraising. Rule 1: Talk WITH your donors! Rule 3: Do ask your donors for money more.
JCA Insights
JANUARY 25, 2013
The Department of Health and Human Services (HHS) announced changes to the Health Insurance Portability and Accountability Act Privacy, Security, and Enforcement Rules (HIPPA). The new rule expands what fundraisers can access. Stronger Opt Out Rules.
The Agitator
JANUARY 20, 2013
Raising Extra Billions—Changing the Rules of Fundraising to be held on 22 April at the Bishopsgate Institute is a ‘must attend’ for UK nonprofits, and frankly, for any nonprofit leader anywhere in the world willing to head to London.
Nonprofit Marketing Blog
JUNE 16, 2014
When creating your online giving strategy, keep these three rules in mind: 1. Don’t let the speed and convenience of technology suck the life out of your fundraising. Online or off, you must connect with your donors and inspire them to take action. Keep donors in the moment of giving. Make it easy. Focus on the relationship with the donor.
Getting Attention
MAY 5, 2015
Relevances rules! Relevance Rules fundraising message development messaging newsjacking Nonprofit Communications nonprofit marketing relevance rules top of mind
iMarketSmart
DECEMBER 9, 2015
Over time this basic, widely accepted rule of thumb became known as the Pareto principle. So why do so many nonprofits ignore the 80/20 rule? I bet that rule also applies in the nonprofit sector too.
The Agitator
MARCH 7, 2011
He then makes this recommendation: “Everything you write or say to your donors should follow the 60:40 rule. In which case, I’d still disagree with Fraser’s 60:40 rule. Usually I agree wholeheartedly with the advice proffered by Canadian fundraiser Fraser Green. But he recently wrote this article — Donors Love 60:40 — with which I beg to differ. Fraser argues that donors care primarily about what you do (i.e.,
Nonprofit Marketing Blog
JUNE 15, 2012
A new study from M+R and NTEN finds the Facebook pages of wildlife and animal welfare organizations saw the most growth last year of any nonprofit organization type – up 129% in 2011.
Getting Attention
SEPTEMBER 27, 2016
Monday night’s debate highlighted our dukes up, all-rules-broken political arena. Strategy message development Nonprofit Communications nonprofit marketing relevance rules
The Agitator
NOVEMBER 3, 2013
Rules are made to be broken! A longer version of this aphorism is attributed to Admiral Douglas MacArthur: “Rules are mostly made to be broken and are too often for the lazy to hide behind.” On the one hand, our colleague Kevin Schulman at Donor Voice effectively says “Damn the rules” when he rants about ‘best practices’ … the term of preference for ‘rules’ in the business world. Or are they?
Getting Attention
DECEMBER 14, 2016
Branding and Messages branding consistent messages fundraising global giving message development nonprofit branding Nonprofit Communications nonprofit marketing relevance rules
Kivi's Nonprofit Communications Blog
JANUARY 29, 2015
Here’s the thing: I’m a rule follower, and I bet you are too. Rules are made to be broken, at least once in a while. The perfect moment to break the rules is when there’s an avalanche of messages on what’s top of mind right now situation (a.k.a. Wake up, girls and boys.
Getting Attention
AUGUST 4, 2016
Relevance Rules! Relevance Rules call to action Day of Empathy Dream Corps Nonprofit Communications nonprofit marketing relevance rules Van Jones virtual realityI was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking.
Nonprofit Marketing Blog
JULY 6, 2012
Last night, I was reading an interesting article discussing the social media rule of thirds. It also got me thinking what other areas of my work deserved rules of thirds. What are your rules of thirds? According to Amy Guth : One third of the time on social media, post about you and/or your brand - sharing your own blog posts, posting updates about you and your organization, etc.
The Agitator
MAY 7, 2013
Or, as direct mail guru Jerry Huntsinger says, “…the next sound you’ll hear will be your package falling into the recycling bin” In one of his many invaluable ‘Tutorials” housed on the SOFII website, Jerry offers Seven golden rules for the reply form. I’ll make it (too) easy for you and list Jerry’s rules here. Yesterday we passed along some pointers regarding converting online leads.
Getting Attention
DECEMBER 29, 2011
The stresses of the times are dramatically affecting your organization’s relationships, and that’s likely to continue through 2012. But there’s some very good news.
The Agitator
MARCH 14, 2012
With no little sadness and a dash of nostalgia I read yesterday’s announcement that the print edition of the Encyclopedia Britannica is going out of business. The 244 year-old, 120 pound paper behemoth that adorned bookshelves by the yard and sold for around $1250 will now be replaced by a $70 a year online edition that will yield a greater profit for the publisher. And so the digital world turns.
Donor Power Blog
DECEMBER 6, 2011
The Pareto principle (also known as the “ 80/20 Rule” ) states that, for many events, approximately 80% of the effects come from 20% of the causes.
Getting Attention
MARCH 6, 2014
That’s relevance, and relevance rules. Right-Things Right-Now Marketing Audience Research empathy maps fundraising messages Nonprofit Communications nonprofit marketing personas relevance rules
Getting Attention
AUGUST 3, 2016
Relevance RulesPart 1. Dig in a.s.a.p. to these tested and terrific ways to get your people out of the heat and into action—shared by peer fundraisers and communicators in the field. There’s no better source of ideas, guidance, and support! Personalize to Connect!
Getting Attention
SEPTEMBER 11, 2012
More on Relevance Rules: Your Key to Connection. Relevance Rules Audience Research campaign Girl Scouts of the USA Nonprofit Communications nonprofit marketing relevance rules Sept.
Getting Attention
MAY 1, 2014
“Our quick, focused outreach made me think of your guidance on crisis and disaster communications, and the key point you stress—relevance rules! Crisis Communications disaster communications Nonprofit Communications nonprofit marketing Red Rover relevance rules
Getting Attention
OCTOBER 1, 2013
Relevance Rules federal government shutdown message development messaging Nonprofit Communications nonprofit marketing relevance rules Nonprofit communicators! 1) Is the Federal government shutdown affecting your nonprofit? 2) Are you addressing that impact in your content?
iMarketSmart
NOVEMBER 21, 2013
About the golden rule…. rules! In the end, if you are wondering who you serve… follow the golden rule. He or she who has the gold… rules! He or she who has the gold…. Face it, everyone serves someone else.
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