#HOWTO: Tumblr & RSS Feeds – How Do They Work Together?

Non Profit Marketing 360

Last week we promised to discuss the connection that can be made between your nonprofit’s Tumblr site and RSS Readers around the world. Thus far in this series we have focused on the Tumblr side of things, but today it might be of greater value to focus on RSS, what it is and how it can be used as a means to keep your audiences fully up-to-date with your work. The meaning of the acronym ‘ RSS ‘has been debated, but not hotly.

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#TECH: RSS Readers To Help Save Time & Sort Out News & Emails

Non Profit Marketing 360

We continued our series on Tumblr yesterday with some guidance to get your nonprofit’s blog out via an RSS feed that allows people to subscribe to your site. The great aspect of setting an RSS feed for your organization’s blog is that you encourage people to subscribe to your feed, then outreach to your supporters is automatic. RSS remains one of the great untapped resources of the internet, despite the fact it has been around since the mid-1990s.

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Coolest Tutorial on RSS

Fundraising Breakthroughs

Thanks to The Artful Manager for pointing me to a site that has the coolest tutorials on RSS, blogs, social networking, etc

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e-newsletters better than web site or RSS for building relationships, study suggests

Studio 501c

Any nonprofit interested in effective online communication should check out the executive summary of a fascinating study -- by the highly regarded Nielsen Norman group -- on e-mail newsletters , how to make them user friendly, and their value compared to web sites and RSS (also known as web feeds or news feeds). A couple of excerpts: On e-newsletters vs. web sites: "Users tend to glance at websites when they need to accomplish something or to find the answer to a specific question.

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e-newsletters better than web site or RSS for building relationships, study suggests

Studio 501c

Any nonprofit interested in effective online communication should check out the executive summary of a fascinating study -- by the highly regarded Nielsen Norman group -- on e-mail newsletters , how to make them user friendly, and their value compared to web sites and RSS (also known as web feeds or news feeds). A couple of excerpts: On e-newsletters vs. web sites: "Users tend to glance at websites when they need to accomplish something or to find the answer to a specific question.

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#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook

Non Profit Marketing 360

Once done, you can post something on Tumblr and have it announced on the other social-networking sites: three for the price of almost $0. One of the topics noted in today’s video is the opportunity to link your blog to an RSS ( Really Simple Syndication ) Feed, which allows users to peruse your headlines whenever one is added or edited on your site. We don’t go into RSS in the video, but look at our previous coverage of the technology here and here.

#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook

Non Profit Marketing 360

Once done, you can post something on Tumblr and have it announced on the other social-networking sites: three for the price of almost $0. One of the topics noted in today’s video is the opportunity to link your blog to an RSS ( Really Simple Syndication ) Feed, which allows users to peruse your headlines whenever one is added or edited on your site. We don’t go into RSS in the video, but look at our previous coverage of the technology here and here.

U.S. gets a new President, White House launches new web site & blog…

Public Sector Marketing 2.0

Today, just as Barack was being sworn in, the new White House Web Site was launched. Of course, what kind of President would have a website without also having an Official Blog (complete with an RSS feed ), brilliantly launched and introduced during his swearing in. Being a Canadian, I can’t think of ever being so interested in and passionate about U.S politics as in the last 4 years; Clearly I’m not alone.

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#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

By typing the name of your charity, for example, you’ll get notice each time it is mentioned in a news story or added as a link on another site – handy metrics to get a sense of what folks are saying about your organization. Searching on Google is perhaps the single experience of the internet we all share. In the fine and flexible tradition of the English language, we turned the noun into a verb: to google (someone or something). The behemoth that is Google Inc.

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

Tumblr offers nonprofits and charities a free platform (with some themes and extensions costing a few bucks) and host to establish a web presence that is just a couple of clicks away from integrating with your Twitter account and an RSS feed. Other things to consider with a WP/Tumblog site , are that you will likely be paying for web hosting and you will need to monitor a number of security settings depending on who needs access to publish or respond to comments on the site.

#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks

Non Profit Marketing 360

The free level of service offers users up to five accounts (and a couple of RSS feeds!) Need help taming those updates and retweets? So many claims on the time of a nonprofit staff, and only so many hours in the work day. True, social media is considered by some researchers to be more addictive than sex , so we might be temped to carry our work home with us – or do it in the car when no one is looking.

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

I pull in RSS feeds from the various websites that contain information relating to our mission. I created Twitter searches and then grabbed the RSS feed for those terms, and made a tab in my dashboard for Twitter mentions and lists of relevant topics to my organization happening within Twitter. I use the same RSS concept to pull in Flickr alerts, Myspace and Facebook.

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

Media relations tools from press releases and op-eds to online pitch services such as ProfNet and HARO, RSS feeds, and video. Develop an online newsroom for the event and an event-specific page on your website inviting visitors to “join the conversation” via links to your social media sites. So many organizations I follow or work with have become strong and savvy communicators.

Day in the Life of a Nonprofit Communicator – Jennifer Starkey

Kivi's Nonprofit Communications Blog

– I eat lunch at my desk and read a lot of news – I use Feedly and I have a ton of RSS feeds going into the account so I can easily stay up-to-date on what is happening. I follow fun news sites like Gawker and Jezebel, industry sites like Inside Higher Ed and the Chronicle of Higher Education along with other RSS accounts on campus like the student newspaper The Journal, our athletics department and the departmental news feed. Jennifer Starkey.

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

Analytics can help track what pages visitors look at, what links they click on, and how they found the site. They can be independent websites or part of a larger site. For example, you can redirect someone who types “yoursite.com” to “yoursite.org” if you own both domain names and your main site is the.org. Real Simple Syndication” is a way for websites that are updated frequently such as blogs or news sites to send new content automatically to subscribers.

The future of online fundraising

The Nonprofit Consultant

But with proper use of tagging, RSS, etc., Rather than waiting for a potential supporter to come to our web site or sign up for our email newsletter, we will be able to find them based on what they're reading and hook directly into their online experience. > * Why are many nonprofit are still waiting with their online fundraising? Tags: tags tagging online Nonprofit RSS internet feeds future websites web fundraising ePhilanthropy

Happy New Years

A Small Change

If you subscribe via my rss feed or email, I would really appreciate if you’d take 20 seconds and visit the website to take a short survey or post a comment regarding any feedback about topics or articles you’d like to see.). Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

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#HOWTO: Create A Tumblr Account And Why It Might Replace Your Blog

Non Profit Marketing 360

One such channel that has been around for a while but is not high enough on people’s minds is Tumblr , a (micro)blogging site that offers wonderful ease of construction, numerous ways to customize and brand your site, and some of the easiest means to post quick stories or even audio messages we have ever encountered. To set up your website, you need an email address and a name for the site.

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How the New York Botanical Garden Uses Tumblr to Delight Their Fans

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NFG: How does your Tumblr site fit in with or complement your other social media efforts? " And then you can hook your Tumblr into your Twitter (using an rss-feed reader like TwitFeed), and boom, your message goes out on Twitter too. . Another thing I have done is to link our blog's RSS feed into our Tumblr. There are many ways to leverage social media to showcase your nonprofit’s unique personality and point of view.

Easy Fundraising: Teach a Social Media and Social Networking Class for Parents

Fundraiser Ideas

You could even introduce them to fun sites they might enjoy like Pandora or teach them the basics of navigating Youtube, which is a maze. An RSS guide. This is great high school fundraiser and a creative fundraising idea. You can easily teach a social media class for adults who would like to become more familiar with these technologies. Lots of parents simply don’t understand Facebook, MySpace, Twitter or other mainstream web technologies.

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Day in the Life of a Nonprofit Communicator – Robert Carnes

Kivi's Nonprofit Communications Blog

I usually spend this time checking my RSS feed and local media sources for any good blog articles. About once a week, I’ll have lunch off-site to meet with a co-worker or as a networking opportunity with a potential community partner. We do have the occasional off-site events that require night and weekend work; however, those are always enjoyable enough to be well worth it! Robert Carnes.

A list of mobile apps that I use regularly

Public Sector Marketing 2.0

The Native Apps of Social Media Sites I Use: These currently include: YouTube, Twitter, Facebook, LinkedIn, Google+ (still lagging on this last one). Flipboard: I use this app to display hashtag streams, RSS feeds and specific Twitter lists in a visual, mobile friendly manner. Google Reader: This is where I keep and organize all the RSS feeds I subscribe to. I received a few emails recently asking me about my favourite mobile apps.

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Resources For Issues Concerning Older Americans

Non Profit Marketing 360

If reading or writing blogs is not your level of commitment yet, Changing Aging can be followed via Twitter, Facebook, RSS Feed, and its YouTube channel , where individual contributors and professional associations have posted materials across a broad range of topics and experiences. Unlike the other sites, institutions must subscribe to gain access to customization features that could prove valuable in branding their contributions and their connections to others at ChangingAging.org.

Creating Website Content: What Do Your Visitors Really Want?

Kivi's Nonprofit Communications Blog

What three questions are strangers who land on your site most likely to have? Devote space on your home page and/or within your navigation to answering the three big questions most likely to bring strangers to your site. Integrate your real-time communications channels into your website, for example, by using Twitter or Facebook widgets or RSS feeds that bring the live conversation to your site.

8 Benefits of Having a Nonprofit Blog

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Tip: If you're going to use your blog as a regular communication tool, please allow readers to subscribe by email as well as rss. Many, many people do not know how to subscribe by rss. When they find it saved by someone on a social bookmarking site like del.icio.us , StumbleUpon or Digg When another blogger links to it on their blog. Search engines like sites that update their content regularly and have lots of incoming links; consequently, they like blogs!

Part II: The Demographic Time Bomb

GenerationYGive

Greg noticed that the sites with the highest levels of web traffic on a local level were local news sites. And as we all know, newspapers and news sites in general are real eager to get revenue. So when I visit a participating news site and read a story about say, puppies, the article is first routed through Good2Gether which provide "Do Gooding" actionable links in a sponsored box along side the article.

#SOCIALNETWORKS: Sweat The Details, But Focus On The Big Picture

Non Profit Marketing 360

Collectors, who, well, collect RSS feeds, tag online photos, cast votes, etc., Joiners, whose main activity is on ‘traditional’ social-networking sites with only marginal contribution (59%). In cyberspace, no one need hear you scream. Ever feel like your nonprofit or small business is doing some pretty interesting stuff online to share the really interesting stuff you are doing in the real world ? but no one seems to be hearing you?

Relationships Don't Matter

Diva Marketing Blog

A few eMail exchanges and a comment on a Diva Marketing post might not a deep relationship make; but they opened a door that resulted in an interesting exchange and this blog post about how one publisher finds content for his online site. The site ranks about 135 on Ad Age's Power 150 list. Monitoring The Internet & Social Media : Jeffry spends about 90 minutes daily reviewing about 50 Google Alerts, RSS feeds and Twitter searches that he's converted into RSS feeds.

Free Buzz monitoring Tools

Search Marketing for Nonprofits

Keotag - lets you search various social media sites (delicious, facebook, etc) by tags. You can also set up RSS feeds and email alerts. Serph - a search engine that searches across various sites. The major social media sites that Serph uses are: Technorati , Digg , YouTube , Flickr , Google Blog Search , Bloglines , and Newsvine. I wanted to share with everyone the buzz monitoring tools I’ve discovered and think are useful.

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What Your Supporters Can Do for You Online, When You Empower Them

Kivi's Nonprofit Communications Blog

pet products company, to donate 10 pieces of kibble for every answer to the animal trivia questions Mimi posts on her site. Visitors to the site not only help contribute food, but learn something about animals in shelters. On the site she shares her experience of her neighbors along with portraits of them, showing their humanity and giving viewers a window into the lives of people who live a that Y.

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Exit Center Stage and Bring Your Suitcase with You: Switching Your Messengers and Making Your Outreach Portable

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First step: Do you have RSS on your website? Your supporters’ presences on these sites have implied viewer trust and therefore the greatest potential for converting viewers into a new community of donors. PART 3 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!) Online Fundraising Change #5: Switch Up Your Messengers to Attain Social Proof.

Trio of Online Marketing Webinars Coming in Feb. - Reserve Your Spot Now

Kivi's Nonprofit Communications Blog

Should you be on Twitter, Facebook, YouTube or some other site du jour? Switch to an RSS feed reader like Google Reader and you can subscribe to this blog and others, without clogging your inbox. Looking for an online marketing crash course for your nonprofit? I have a trio of three webinars just for you. Online Marketing Basics: From Email to Social Media (Wednesday, February 11).

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#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

For example, through RSS , my blog content is pulled onto GOVLOOP (a social network for government) where government focused posts get much more discussion than on my actual blog. You can follow Mike at his blog, Public Sector 2.0 , on Twitter or at his company site. Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing ( CEPSM ).

Federal Web Council Reveals New Study: Putting Citizens First, Transforming Online Government

SocialButterfly

Government Web sites now online.&#. Some have hundreds of “legacy&# Web sites with outdated or irrelevant content.&#. They should have a process for archiving content that is no longer in frequent use and no longer required on the Web site.&#. According to my twitter search RSS feed, the term “Government 2.0″ “There are about 24,000 U.S. “Only a minority of government agencies have developed strong Web policies and management controls.

The Difference Between Making the News and Being the News

SocialButterfly

The site, which is hosted at the University of Rochester, covers research findings in a range of topics, inluding the environment, health, science, and society–and it’s interesting and made relevant even for the general consumer. But to find the hidden gems, you have to dig, be savvy and subscribe to a number of different RSS feeds, blogs and email lists. Collaboration. It’s such a great word.

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The Public Health Establishment Explores Social Media

Social Marketing and Social Change

RSS feeds. No I can't - Late Majority : the group of people who are most sensitive to peer pressure and norms, yet very cautious about change of any kind; they seek to minimize uncertainty of outcomes and want to see the proof of relative advantage locally – not read about it on web sites or see it on television.

What Would You Say if You Were Me?

The Nonprofit Consultant

This blog has average visitors of 185/day or 5,200/month on the site, plus another 284 who receive blog posts by email, and an unknown number who read it in RSS form (ie: Google Reader, etc.). Alternate title for this post, "What you got to say for myself?" What am I talking about? I'm offering you a chance to write the Nonprofit Consultant Blog for a day. I am interested in occasionally having guest bloggers come in and take over.

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A Few Very Good Free Grant Resources, Professional Advice Resources, and Also Job Seeking Resources

Seeking Grant Money Today

Some suggested resources considered standards in American philanthropy that are just good for any professional working in the nonprofit sector and professional fundraising of any kind to know about: The Foundation Center's Philanthropy New Digest - Jobs : The Foundation Center is one of the preeminent sites, online, for any nonprofit seeking grants. Notice, too, that you can (on their web page) sign up to receive the updated (weekly or daily) jobs list through e-mail or as an RSS Feed.

Make Your Next Hire a Writer

Marketing for Nonprofits

Instead, you need to create remarkable content, optimize that content (for search engines, RSS readers, and social media sites), publish the content, market the content through the blogosphere and social mediasphere, and measure what is working and what is not working. This photo is by churl on Flickr. I'm finishing up Inbound Marketing | Get Found Using Google, Social Media, and Blogs by the fabulous folks at HubSpot.

Social Media Penetration Grows

The Agitator

Half participate in sites like Facebook and LinkedIn. Forrester classifies users into categories such as: Joiners — those who simply visit blogs and social media sites; Creators — the 25% who create content in one way or another for blogs, social sites, etc; Collectors — the 20% who use tags, RSS feeds, voting sites (like Digg and Reddit) to assemble or categorize web content.

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Diva Marketing Blog Acquired. Almost! Part II

Diva Marketing Blog

Unlike traditional publishers who place a premium on your network, The X Man never asked about RSS subscriptions or my network reach. . Lessons Learned : If you want to sell your blog host on your own site. . Continuted from Part I. To sell Diva Marketing Or not to sell Diva Marketing. The bling was shiny. The opportunities were exciting. I thought it might be the right time to go in a new direction. .

Stories From Smaller Nonprofits: Alzheimer's Art Quilt Initiative

Diva Marketing Blog

Donors are encouraged to email, blog, facebook, and tweet when their quilt is up for auction or available on our web site to purchase. All news about the Alzheimer's Art Quilt Initiative is disseminated via email, facebook, and/or RSS feed to our AAQIUpdate blog. This December the winds blew colder than usual and for many their winter wonderland turned life into a world of isolation.

What Creates a Revolution?

SocialButterfly

Today, I was skimming through my RSS feeds and one of my favorites had an update: Mike Kujawski’s Public Sector 2.0 On his site, he posted the Us Gov movie trailer, which I had seen before on Maxine Teller’s blog, but today, the last quote (located above) really stood out to me the most. “A revolution doesn’t happen when a society adopts new tools, it happens when a society adopts new behaviors.”. –Us Us Now Movie Trailer Preview.

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