Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search: Which is Better for Business? - Bill pioneered RSS advertising years ago and, despite his boyish good looks (which belie his clean Midwestern upbringing), is a long-time veteran of the social media marketing wars. Twitter Search or Instagram Search? blog when I came across a post about Twitter search and then another about Instagram search.

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Paul wondered if search on Twitter or Instagram could be a good business tool. Twitter Search or Instagram Search: Which is Better for Business? - Bill pioneered RSS advertising years ago and, despite his boyish good looks (which belie his clean Midwestern upbringing), is a long-time veteran of the social media marketing wars. Twitter Search or Instagram Search? blog when I came across a post about Twitter search and then another about Instagram search.

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#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

Searching on Google is perhaps the single experience of the internet we all share. began over a decade ago (hint: Sarah McLachlan and Elton John won big Grammys that year) as a way to search for key terms on the net. First off, you want to give some terms that Google is to search for regularly and automatically. Perhaps a search for videos only will help you monitor how it is being treated on TV. Then define how often you want to be alerted to the search.

If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 billion people searching for things daily. That being said, search still requires you to input a decently thought out query and fine-tune it as you go along. Google Alerts –> To automate my repeat searches . Google Trends (related searches function)–> To find related terms that I may be missing in my queries.

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#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

Tumblr offers nonprofits and charities a free platform (with some themes and extensions costing a few bucks) and host to establish a web presence that is just a couple of clicks away from integrating with your Twitter account and an RSS feed. But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). But WordPress has a number of plugins to speed up that discovery and actively encourage higher ratings within its search matrices for new posts.

#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

The stats are, 92% of people online start with a search engine. It comes down to basic search engine visibility. The fact is, YouTube is now the second largest search engine. Over time, as I built my community, I also started blogging on topics people happened to be searching for. There’s a great tool out there, Google Insights for Search , which shows you what words and terms and phrases people tend to be using based on your topic.

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

Sure, you can spend all day logging into and searching Twitter and Facebook and Google to see what’s happening, but why not have all of that data sent to you automatically instead? I pull in RSS feeds from the various websites that contain information relating to our mission. I created Twitter searches and then grabbed the RSS feed for those terms, and made a tab in my dashboard for Twitter mentions and lists of relevant topics to my organization happening within Twitter.

The future of online fundraising

The Nonprofit Consultant

But with proper use of tagging, RSS, etc., Don't make the potential donor search for the means to give. Tags: tags tagging online Nonprofit RSS internet feeds future websites web fundraising ePhilanthropy I received an email from a college student asking if he could interview me about ePhilanthropy and the future of online fundraising. The questions gave me an opportunity to think creatively about the application of some web 2.0

How to Know It’s Time to Fire Your PR Group

Cause Related Marketing

I get press releases from this wire service as a RSS feed. Anyone else searching on ‘cause marketing’ got the same fat batch of releases on Dec. The most common way to activate or promote your cause marketing campaign is via public relations. If your firm has complications like multiple locations doing the same cause marketing promotion at the same time then your PR crew has a responsibility to step up their game.

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8 Benefits of Having a Nonprofit Blog

Fundraising 123

Tip: If you're going to use your blog as a regular communication tool, please allow readers to subscribe by email as well as rss. Many, many people do not know how to subscribe by rss. Blogs can increase the search ranking of your website. Search engines like sites that update their content regularly and have lots of incoming links; consequently, they like blogs! Should all nonprofits have a blog? Can having a blog benefit your organization?

Free Buzz monitoring Tools

Search Marketing for Nonprofits

Keotag - lets you search various social media sites (delicious, facebook, etc) by tags. Social Mention - searches across a variety of social media sources , including Google blog search, Twitter, Delicious, FriendFeed, Flickr, Digg, YouTube. You can also set up RSS feeds and email alerts. Serph - a search engine that searches across various sites. I wanted to share with everyone the buzz monitoring tools I’ve discovered and think are useful.

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A list of mobile apps that I use regularly

Public Sector Marketing 2.0

Flipboard: I use this app to display hashtag streams, RSS feeds and specific Twitter lists in a visual, mobile friendly manner. Google Search: A fast self-explanatory app that gets right to the point. Google Reader: This is where I keep and organize all the RSS feeds I subscribe to. WebMD: Before freaking myself out with unfiltered Google search results, I’ll use WebMD to look up a symptom.

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Best First Step into Social Media -- Monitoring Your Nonprofit's Reputation and Issues

Getting Attention

What to listen for and best free listening tools : 1) Google Alerts and RSS feeds (searches blogs, websites) for keywords (org name and URL, issues, leadership names, competitive/colleague org names); 2) Twitter search. I had the fantastic opportunity of facilitating a conversation ( slides here ) on this vital topic at the Communications Network conference recently.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

Searching for information or a solution to a problem has a lot to do with it. But whether you are an email subscriber, get a RSS feed, follow new posts on social media (Twitter and LinkedIn), or are one of the searchers, we all share a passion for understanding and learning how to do good better. So what have been people searching for answers to in 2014 that brings them here? Thank you to the over 35,500 people who have visited this blog over the past year.

Creating Website Content: What Do Your Visitors Really Want?

Kivi's Nonprofit Communications Blog

If a stranger lands on your website, odds are they are searching for the answer to a specific question about something going on in their lives right now. They went searching, and Google or another website with a link to yours pointed that stranger to you, thinking that you might have the answer. Integrate your real-time communications channels into your website, for example, by using Twitter or Facebook widgets or RSS feeds that bring the live conversation to your site.

Get the most out of Facebook

Fundraising Coach

Facebook Notes – Allows you to create formatted text with images, links to a post or add an RSS feed from your blog. Blog RSS Feed Reader – This a bit more robust than the notes app. Search for videos, add them to a custom tab and share them easily on with your connections. This week, I’m honored to introduce John Haydon. John knows Facebook and he knows nonprofits. In this post, he shares some apps for using Facebook even more effectively!

Marketing Beyond The Blog Buzz

Diva Marketing Blog

RSS allows content to be pulled by readers. Blogs promotion includes traditional/internet and blog-specific (social networking: linking, comments, trackbacks; organic search optimization). Within the past week three people from three different industries (advertising, internal branding and higher education) asked me to contribute to posts they were writing about blogs. . Of course I was honored by their requests.

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11 ways to make your website more enchanting

Nonprofit Marketing Blog

Include search and clear navigation. Show people how to find you on Facebook, Twitter, via RSS, via email, etc According to Guy Kawasaki , former Chief Evangelist of Apple, you need an enchanting website to pull people to your story. Kawasaki’s most recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions , offers 11 ways to do so. I’m sharing them here.

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LinkedIn for Nonprofit Professionals

Fundraising Coach

For example, if you want to use Linkedin to connect with foundations then you might: Search for people who work at those foundations. Potential funders, volunteers, members, and organizational entities will search for whom they want to know on Linkedin by keyword. It’s also important to have at least five recommendations, since people can search Linkedin by number of recommendations. Search for groups related to your profession and industry.

Relationships Don't Matter

Diva Marketing Blog

Monitoring The Internet & Social Media : Jeffry spends about 90 minutes daily reviewing about 50 Google Alerts, RSS feeds and Twitter searches that he's converted into RSS feeds. His search terms including: bank, credit unions, marketing, advertising, new logo, branding, promotion. Relationships don't matter. to some people.

Trio of Online Marketing Webinars Coming in Feb. - Reserve Your Spot Now

Kivi's Nonprofit Communications Blog

It’s an easy way to connect more personally with your supporters, to let them behind-the-scenes, and to engage in conversations with your professional community — not to mention that it also improves your search engine rankings. Switch to an RSS feed reader like Google Reader and you can subscribe to this blog and others, without clogging your inbox. Looking for an online marketing crash course for your nonprofit? I have a trio of three webinars just for you.

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Make Your Next Hire a Writer

Marketing for Nonprofits

Instead, you need to create remarkable content, optimize that content (for search engines, RSS readers, and social media sites), publish the content, market the content through the blogosphere and social mediasphere, and measure what is working and what is not working. In short, if you want to get found via search engines and via social media you need to start creating great whitepapers, e-books, (short) videos, podcasts, webinars, teleseminars, articles, blog posts, etc.

Hospital Corporate Development Summit

Selfish Giving

Subscribe to my newsletter, my RSS feed, friend me on Facebook, follow me on Twitter, etc. You just have to search on the term. Thanks to everyone who came out to the Hospital Corporate Development Summit today in Chicago. I had a great time and it was fun to meet you all. I meant it in my presentation that I hope this is just the beginning of our conversation on hospital corporate development in general and cause marketing for hospitals in particular.

A Few Very Good Free Grant Resources, Professional Advice Resources, and Also Job Seeking Resources

Seeking Grant Money Today

Notice, too, that you can (on their web page) sign up to receive the updated (weekly or daily) jobs list through e-mail or as an RSS Feed. The Chronicle of Philanthropy Jobs : Again, another very well regarded and quality resource in America's nonprofit sector, The Chronicle of Philanthropy offers a job search tool for nonprofit sector professional positions open anywhere in the United States or the world.

Federal Web Council Reveals New Study: Putting Citizens First, Transforming Online Government

SocialButterfly

“We have too much content to categorize, search, and manage effectively, and there is no comprehensive system for removing or archiving old or underused content.&#. According to my twitter search RSS feed, the term “Government 2.0″ “There are about 24,000 U.S. Government Web sites now online.&#. “Only a minority of government agencies have developed strong Web policies and management controls.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

Searching for information or a solution to a problem has a lot to do with it. But whether you are an email subscriber, get a RSS feed, follow new posts on social media (Twitter and LinkedIn), or are one of the searchers, we all share a passion for understanding and learning how to do good better. So what have been people searching for answers to in 2014 that brings them here? Thank you to the over 35,500 people who have visited this blog over the past year.

Mixed Links: Good Stuff for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

For example, if want to reach farmers, buy ads related not to your issue, but to what they are already searching on like “farm supply&# and “feed store.&#. Switch to an RSS feed reader like Google Reader and you can subscribe to this blog and others, without clogging your inbox. Happy Friday! Here are some “ Mixed Links &# - my version of a Friday cocktail hour of refreshing stuff for nonprofit communicators. Using Social Media (and Looking Good While Doing It).

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Here Comes Everybody - Lessons from Clay Shirky at #09NTC

Kivi's Nonprofit Communications Blog

Do searches on own names, but exclude results from your own sites - easier to see everything else. Switch to an RSS feed reader like Google Reader and you can subscribe to this blog and others, without clogging your inbox. I planned to live blog from the Nonprofit Technology Conference today, but the Hilton was obviously not prepared to host a tech conference, because the wireless was down most of the day. No wireless, no live blogging.

2009 Nonprofit Technology Conference

Fundraising Coach

To see the conference’s Twitter stream, simply search Twitter for the hashtag #09NTC. I highly recommend you adding her RSS feed to your blog reader.). You can also follow the comments throughout the day on the Twitter search for #09NTC. This is the time of year when all the nonprofit geeks gather at NTEN’s Nonprofit Technology Conference and when the rest of us who feel techincally savvy realize we’re probably just geek-wannabes.

Diva Marketing Talks Online Publications With Deanna Sutton, Angela Benton & Heidi Richards Mooney

Diva Marketing Blog

In addition to the traditional PDF, blog posts and rss feeds, I wanted to offer the magazine in turning page technology. I looked at several options and because many of them were out of my budget or they didnt' offer all the features I wanted (such as a way to search contents and instructions for the user) I put the idea on the back burner. It is called Rss Zine. Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 30 minutes. 2 maybe 3 guests.

How Do You Take The "Fear Factor" Out Of Social Media?

Diva Marketing Blog

before there was Facebook or Twitter people tried to make sense of marketing in a digital world by tapping the experiences of those who were exploring the (then) innovative ideas of blogs and RSS. . conduct a search for a local retailer? You learn more quickly under the guidance of experienced teachers. You waste a lot of time going down alleys if you have no one to lead you. Somerset Maugham. Just One Crowd Sourced Question.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

I think for 2009, my wish would be for better searching and filtering tools for social media. I see more of a need to find the people and information that are most relevant to you - we need search tools and filtering devices that let us find and focus in on what's truly relevant versus what's more background noise. Improved and simplified RSS feeds would help more novice RSS users add blog feeds to their subscription lists. We need a better blog search engine too.

Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Reaching Activists via Their Preferred Platform Online organizers are facing a migration from email to social networks, instant messengers, RSS feeds, and SMS text messaging. A quick search on these large social networks will yield many established groups filled with people already organized around your issue and related ones. Tis the season for email marketing. We can help.

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Online Fundraisers – Back To Basics

The Agitator

But I also had the advantage of previewing a report, now published below, describing the pitfiul findings of our Guest Agitator, Lisa Sargent , as she far more methodically set out to synthesize some email fundraising best practices by examining nearly 300 nonprofit sites … a search limited to the wealthier nonprofits, I might add. Other common offenders: zoos, operas and foundations, who love RSS but shun e-news.

Contrasting Web Strategies – Greenpeace

The Agitator

So, given the aspects I’m focused on, Greenpeace USA rates just a "C+" Once again I began by simply googling the organization (limiting my search to USA hits), getting 13,200,000 hits — 3+ times more than Habitat, but making Charity:Water’s 38 million hits even more astounding! The homepage includes an RSS sign-up option, and even a sign-up for old-fashioned e-mail alerts.