Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI

Kivi's Nonprofit Communications Blog

Be targeted Journalists report the vast majority of pitches they receive are irrelevant. In other words, most PR folks are wasting reporters’ time — and their own — by creating and sending off-target pitches. Flickr Creative Commons photo by Steve Bustin.

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Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI

Kivi's Nonprofit Communications Blog

You know how much effort it takes to create targeted appeals. The post Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI appeared first on Kivi's Nonprofit Communications Blog. Steve Page.

ROI 150

Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. The new functionality provides the option to indicate which contact records were targeted for the ads, allowing users to measure results of how those ads increase supporter participation and engagement.

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Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Target wisely. If a breast Cancer foundation targets all women in north America, they will be wasting money on Facebook ads. For example, it’s better to target only women who have expressed an interest in breast cancer (liking breast cancer related Facebook pages). Targeting Facebook adds wisely will not only save you money, it will increase conversion rates for those ads.

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#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

Which means numerous businesses that target seniors and their families have begun to develop strategies to reach out to those ever-growing constituencies and markets. Social Media: Is There ROI for Senior Living?

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#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?

Non Profit Marketing 360

ROI can bring strong relationships as well as income to nonprofits. Nonprofits should target their message, and target their audience – without getting caught up in the competition for aggregate numbers. Understanding The ROI of Social Media from Jason Falls on Vimeo.

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ROI of Listening: 17 Things to Do with What You Hear

Kivi's Nonprofit Communications Blog

Find, follow, and listen to the people who you think match the personas of your target audience, whether they are potential clients, funders, donors, advocates, or volunteers. Learn what words your target audience is using.

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#SocialNetworks: Primary Politics Offer Models For SM Strategy

Non Profit Marketing 360

The return on investment (ROI) might not be votes, Even the sheer numbers quoted above do not tell the whole story. Targeting your audience, even in the seemingly endless sea that is Twitter, is critical for long-term success. Click to enlarge.

July 23 Free Webinar: Launch Team of Passionate Messengers

Getting Attention

You’ll finish ready to launch this highly-effective but underutilized approach, and on target to meet your fundraising, program, and impact goals. . Learn how to ask, train, and support your team in this free webinar on July 23. Register now.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

EveryAction users who rely on its Targeted Email tool experience some of the highest inbox placements in the industry. Create custom target segments in EveryAction, then push them to Facebook for precisely targeted ad buys.

6 Ways to Engage Millennial Donors

EveryAction

By the way, with EveryAction Development, you can plan, implement, and track all direct mail and efforts, and monitor ROI. If you’re looking to do targeted awareness outreach to millennials, run ads on Facebook, Instagram, or Twitter. You can target by age, political leanings, interests, and tons of other options. A lot of this work is done through targeting and in order to target people you first need their information.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. With easy to use A-J testing, nonprofit digital teams can ensure that every message is targeted and reaching the right audience. EveryAction’s Facebook ads manager integration provides the option to indicate which contact records were targeted for the ads, allowing users to measure results of how those ads increase supporter participation and engagement.

5 Fundraising Metrics Nonprofits Should Watch

J Campbell Social Marketing

Without calculating fundraising metrics, there is no way to keep track of your growth or target how to increase your organization’s success. Return on Investment (ROI). Return on investment (ROI) is similar to revenue by strategy. Cost per dollar raised is the inverse of ROI.

How to Address Common Digital Content Creation Challenges

J Campbell Social Marketing

Email has the highest ROI (return on investment) for nonprofits of all digital channels. There are no right or wrong tools to use – it depends on your target audience and where they are.

#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

ROI can offer profits in income, in personel and skills, and in reputation. How do you know you are getting a return on that investment (ROI)? ” If support is not being given, then the outreach is not motivating the targeted audience.

Time Your Nonprofit Marketing Outreach for Greatest Impact

Getting Attention

It’s the gatekeeper to having even a chance of connecting with your target audiences. That’s why knowing your target audiences’ daily habits and schedule is central to engaging them. It’s a low-cost, low-to-moderate time investment that generates great ROI (return on investment).

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Use a targeted email program to segment your list based on various characteristics, and create custom email series to show alumni that you are invested in them as individuals.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

Use a targeted email program to segment your list based on various characteristics, and create custom email series to show alumni that you are invested in them as individuals.

7 Steps to Passionate Volunteer Messengers

Getting Attention

No or limited access to target audiences. Analyze impact vs. what it takes to deliver the program and ROI of other approaches. You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement.

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5 Ways to Effectively Use Your CRM

EveryAction

To get the most benefit from your CRM, don’t just use it for traditional outbound fundraising methods; maximize your ROI by supplementing your Development program with modern tools like peer-to-peer fundraising.

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Danger Ahead—Piggybacking on Tragedy

Getting Attention

is a tried-and-true nonprofit marketing strategy with a strong ROI (return on investment). How does your organization connect its communications to stories, news and events that are top of mind for your target audiences?

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Don’t Make It Look TOO Nice

Kivi's Nonprofit Communications Blog

The ROI on a smartly-designed site or print material is going to be much higher than it would be on something that might have cost less, but frustrates people because it isn’t intuitive.” Listen to the advice above and find your quality comfort zone, one that matches your target audience, your message, and the medium you are using, but that always conveys that you are professional. Your reaction when your Executive Director says, “This looks TOO nice.”

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3 Blunt Partnership Questions Every Business Should Ask a Nonprofit [Sponsored Infographic]

Selfish Giving

A targeted group of supporters (e.g. cancer research, veterans, human rights), they can work with the nonprofit that offers the biggest ROI. Again, unless you have a personal affinity for a specific group, why not partner with the nonprofit that offers the greatest ROI?

3 Facebook Engagement Wins – Part 1: Straight from the horses mouth

Getting Attention

By design, Facebook’s advertising platform gives you tremendous power to target your audiences (more than we thought, as we now know), and the ROI is unparalleled by other platforms.

Using Facebook to Acquire Donors with Mark Santiago (Season 2, Episode 7)

iMarketSmart

What is the ROI? [10:19]. Targeting those that already like your organization [28:27]. Mark Santiago from Converge.Digital shares how to use Facebook strategically to build trust and acquire new donors. For more info about how Converge helps nonprofits get more donors, visit: Converge.Digital. You can also download Mark’s free Facebook Fundraising Blueprint here: www.converge.digital/facebookfundraisingblueprint. Click here to listen on YouTube! Topic Timestamps.

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Deadline for Reinvigorating Your Org’s Messaging – July 6

Getting Attention

Every marketing task your organization tackles should incorporate a frequent analysis of ROI (return on investment). I encourage you to apply an ROI analysis to all that you do.

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Nonprofit communications jobs: What to expect

ImpactMax

You’re at the wheel of this boat and you absolutely need to keep your eye on your target destination at all times. If you can argue convincingly in terms of ROI, you can often win resources to implement those ideas. flickr/stefan.

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Customer Loyalty is not Customer Retention

Non Profit Marketing 360

Loyalty programs can spend lots of money in both cost, and lost profit if they are not done around specific retention targets. Having a proper strategy and measurement involved will allow you to make sure you are getting proper ROI on your campaign. One popular application of a customer retention strategy is a loyalty campaign or loyalty program.

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7 Steps to Passionate Volunteer Messengers

Getting Attention

No or limited access to target audiences. Analyze impact vs. what it takes to deliver the program and ROI of other approaches. You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement.

FAQ 130

Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead

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For more than a decade, Jonathon Colman has designed, developed, and promoted web sites for nonprofits, including The Nature Conservancy and Conservation International.

I Love You—Piggyback Your Content to Notable Days & Headlines (Part 2)

Getting Attention

Leveraging a news item or special day by connecting your organization’s issues and impact to it (authentically, not manipulatively) is a tried-and-true nonprofit marketing strategy with high ROI (return on investment).

Piggyback Content On Headlines and Notable Days – Catch the Open-Minded Moment

Getting Attention

is a tried-and-true nonprofit marketing strategy with a strong ROI (return on investment). How does your organization connect its marketing to stories, news and events that are top of mind for your target audiences?

3 Facebook Engagement Wins – Part 1: Straight from the horses mouth

Getting Attention

By design, Facebook’s advertising platform gives you tremendous power to target your audiences (more than we thought, as we now know), and the ROI is unparalleled by other platforms.

Gamification can change behaviour. I have proof.

Public Sector Marketing 2.0

Available data from gamified websites, applications, and processes indicate potential improvements in areas like user engagement, ROI, data quality, timeliness, or learning.” The FitBit application then created targets for me (caloric intake, activity level , etc…). The closer I am to my targets for the day at any point in time, the taller the flower.

Newsletter: Companies are Cheap, But Wait! ; Slurpees for a Cause; What You Can Learn from Giving Tuesday Model ?

Selfish Giving

That's why every nonprofit should be targeting a company's employees and customers - and not limiting themselves to the company's checkbook. Marketer Mark Schaefer shows how retailer American Eagle pulled a "Nike move" years ago and has reaped a big ROI. Surprise, surprise.

Amazon is giving away my book for free today

Fundraising Coach

Chapter 3 Creating a Solid Strategy & Measuring ROI. Chapter 4 Finding Your Target Audience. Amazon is promoting my newest book Nonprofit Social Media: A beginner’s guide to building donor relationships from your desk.

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Your Nonprofit Communications Audit Will Increase Clarity & Impact

Getting Attention

Denise asks a great question, seeking not only the definition of this marketing strategy but it’s value, so she can weigh ROI (return on investment). Ideally, I’m a big believer in the value of creating a full marketing plan — so you know where you’re going (clear goals) and the best way to get there (based on realities of your target audiences wants and values, factors in the environment in which you work). Are our messages relevant to our target audiences?

Why You Should Ditch Your Next Event

Kivi's Nonprofit Communications Blog

The ROI you get from an event is far less than other fundraising options. And it takes a decent lead time to develop sponsorship materials, target the right prospects, organize a committee and make the asks. Gail Perry.

Thoughts on working social media from April’s #SMBME

Fundraising Coach

“I don’t know what the ROI of my pants are, but I put them on every day.&# “What’s the ROI of your mother?&# @garyvee. Eagle Creek never could figure the ROI of that but it sold lots of bags. But they couldn’t measure the ROI.

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“But, It’s Not Industry Standard.”

The Agitator

Well, we wouldn’t still be using RFM (recency, frequency, monetary) predictive models…if anyone had been successful in finding a more effective way to target donors in an ROI-positive way.”.

[Guest Post] 5 Reasons Your Peer to Peer Program is Failing

Fundraising Coach

Not just missing the target, failing to aim. At the very least, you should be targeting those that are passionate about your cause and willing to tell others about it. An investment in a fund raising data analyst consultant can provide a geometric ROI. (My

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

Brands that embrace employee volunteering and giving reap a bounty of rewards, and see a fantastic ROI - not least of all because their employees demand them - but in terms of more authentic marketing, improved employee engagement, better retention, and even higher profitability.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

Giving out appropriate promotional products offers a simple and inexpensive way to leverage your organization’s brand and keep its name and reputation in front of its target markets. Promotional products deliver the same or a better ROI than other forms of media.