Answering the Question About ROI


I’m always floored when a prospective new client asks me about ROI (return on investment from marketing). The reason I’m floored is because the question usually comes from people who work for organizations that spend unbelievable amounts of money on marketing their events— not exactly the best tactic for generating high ROI. There simply is no direct line to ROI. The post Answering the Question About ROI appeared first on MarketSmart.

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Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI

Kivi's Nonprofit Communications Blog

The post Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI appeared first on Kivi's Nonprofit Communications Blog. Steve Page. If you’ve decided 2018 is the year your nonprofit is going to embrace mobile fundraising campaigns, Steve Page of MobileCause has some great tips and resources for you in today’s post. Kristina. Guest Post by Steve Page.

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Where Focusing on Social Media ROI Fails Us

Kivi's Nonprofit Communications Blog

However, much of the current discussion and debate around social media ROI focuses on the Doing goal. Don’t use the lack of good tools to measure emotional ROI as an excuse for your nonprofit to avoid using social tools. Nonprofit Communications Social Networking nptech roiBack in June, I shared some of my favorite tips for writing Facebook and Twitter updates.

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Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. I’ll be following up with mini case studies and links to research supporting my recommendation. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. NAY, IN MOST CASES.

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Oh ROI, Oh ROI - Is That Your Horse?*

Social Media Bird Brain

Tags: tactics strategy ROI small nonprofits social media

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The Social Media ROI Argument: Fighting Back With a Simple Survey

Getting Attention

After that, we do have a big, ugly ROI question staring us in the face. Although it’s not the absolute answer—it’s only part of this constantly evolving ROI challenge—it will facilitate a better understanding of what your followers have gotten out of your social media presence. Social Media Evaluation Nonprofit Communications nonprofit marketing roi Susie Bowie tracking

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Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI

Kivi's Nonprofit Communications Blog

The post Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI appeared first on Kivi's Nonprofit Communications Blog. Flickr Creative Commons photo by Steve Bustin. Now more than ever, journalists need good PR people. That’s the key theme in Cision’s latest Global State of the Media Report , which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals.

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Parting the Kimono (a little) on Cause Marketing ROI

Cause Related Marketing

I’m working a speech I’ll give next week on cause marketing and the meeting planners asked if I could share some actual ROI data. Komen for the Cure Cause Marketing ROI UNICEF Pampers Buy One Give One Procter and GambleSuch data isn’t impossible to discover. But it’s not at all common. You don’t have too think to hard about it to know why this is so.

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#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

Social Media: Is There ROI for Senior Living? And as the case study in the presentation demonstrates, the cost to garner almost 200 new Facebook Friends was a mere $27 per follower – offering a stunning ROI if even just one or two become part of the retirement community. Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand.

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6 Steps to Showcasing Your Marketing ROI

Getting Attention

Build support for marketing in your org by learning how to showcase your marketing ROI (return on investment). I was really jolted by this Ask Nancy query I recently received. Jessica (names have been changed to protect the innocent) asks for help with the most challenging (and most critical) step in nonprofit marketing -- getting the support of decision makers and colleagues for doing it right. Q: Help -- We're losing ground past and we need professional marketing help.

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#Philanthropy: Livestrong Bucked Economy & ROI Expectations Via SM

Non Profit Marketing 360

But a few were able to fight the long dark night by sticking to a simple strategy that proved effective before the recession and even helped them expand their Return On Investment (ROI) through the downturn. The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods. Nonprofits, whose work is even more vital for many thousands of people during an economic downturn, suffered as well.

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#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI). So the ROI on $3500 could be $215,000! The ROI potential has simply become too lucrative to ignore. Click to go to the report Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account?

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Democracy 2.0 Summit: The ROI of Gen Y


Award Summit Exploring the Millennial Generation’s ROI. This week I am joining us 150 Millennials in Chicago and thousands more on the Web will gather to discuss, debate and act on timely topics and ideas on civic engagement and public policy at the Democracy 2.0 BusinessBoomer will provide live and interactive webcasts from Tuesday, November 17th to Friday, November 20th.

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Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4)

Fundraising Report Card

Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. 22:19] The various formulas … Continue reading "Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4)". The post Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4) appeared first on Fundraising Report Card. Click here to listen on YouTube! Topic Timestamps Frequency of donation [02:34] What is LTV not? [03:03]

#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

In the ongoing effort to quantify ROI in social media, Sudha Jamthe of eBay (a company well versed in SM outreach) proposes three standards on his latest posting at Gigaom. There is your charity’s ROI. Which leads us to a particularly interesting (the author calls it ‘radical’) idea that ROI is probably the wrong way to think about the return nonprofits and small businesses get from social media.

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Acquisition: Its Costs And ROI – Part 2

The Agitator

That’s why so many fundraisers and their consultants persist in using the meaningless, if not idiotic, measures of ‘cost of fundraising’ and ‘ROI’ rather than develop strategies and steer their programs based on the key metric of Lifetime Value. The result as Sean Triner makes clear in this piece is that this obsession with cost of fundraising and ROI in the end damages our ability to make the world a better place.

Magic Fundraising Machine Boosts ROI

The Agitator

As you can see from the results below, this new technology made a real difference in the ROI of the package. For years I’ve been quietly steaming about two inventions that I suspect have done great damage to effective direct mail fundraising. Even calling them out will make me seem like a Luddite, a curmudgeon or worse. But truly, I haven’t lost my mind, so bear with me.

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#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?

Non Profit Marketing 360

ROI can bring strong relationships as well as income to nonprofits. This video interview of Nicole Kelly of Full Frontal ROI provides an excellent primer on the need to consider relationship building as part of the return on investment, even though relationships can not be counted in the same way donations or sales can be counted. Understanding The ROI of Social Media from Jason Falls on Vimeo. Who doesn’t want a high return on investment?

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#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

The rich information of ROI comes from drawing out the quality of interaction that each platform/account encourages – admittedly, a tougher exercise. We would argue this metric can have the most profound long-term ROI, because you spend a few minutes preparing a post for (let’s say) 100 followers. His results show how advantageous StumbleUpon is for him, yet how Facebook referrals do not present a meaningful ROI.

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How Businesses Can Measure ROI on Cause Marketing

Selfish Giving

As I work almost solely with small and medium-sized businesses–and not the Warlmart’s, Starbucks or Chili’s of the world–this is how we measure the ROI on a cause marketing program. Our latest program with Phantom Gourmet gives partners added exposure on radio and television, which is added ROI. Great ROI, eh? Cause marketing delivers karma points and ROI for businesses.

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Measuring your ROI in multichannel fundraising campaigns


This complexity makes it even more critical to be able to understand – and measure – the return on your fundraising investments (ROI), so that you can make data-driven investment decisions across channels or across a combination of channels. STEP 2: START WITH THE “I” IN ROI – DEFINE YOUR INVESTMENT. STEP 3: UNDERSTAND THE “R” IN ROI – CALCULATE YOUR RETURNS. The ROI for the online campaign = $21,250/$19,750, or 108%.

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ROI of Listening: 17 Things to Do with What You Hear

Kivi's Nonprofit Communications Blog

If you’ve already started incorporating social media into your communications strategy and have done any research on it at all, you’ve come across the advice to LISTEN FIRST. What you are less likely to have found in your research is a practical list of what you can actually do with all of this new-found knowledge and perspective that you gain from building your listening network.

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3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

You are discouraged by your lack of “results” and “ROI” – and your supervisor is also. So how can you calculate your nonprofit’s unique social media ROI? . Marketing Nonprofits Social Media Strategy online community building social media ambassadors social media roiSocial media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar?

February’s Nonprofit Blog Carnival: Going Beyond Resolutions

J Campbell Social Marketing

Jeremy Koch details how to establish SMART objectives for your email marketing campaign to measure ROI. Nonprofits ROI Strategy blogging Goals measurement Non-Profit Blog Carnival roi SMART objectivesIn order to succeed in 2016, whether it be in online fundraising, donor retention, digital marketing, or service provision, you need a plan. Establishing SMART objectives will give you that road map.

How to Use Social Media for Fundraising [PODCAST + FREE WEBINAR]

J Campbell Social Marketing

You will also hear about best practices in the sector and specific tips on measuring the ROI of social media for your nonprofit. Metrics to measure the ROI of your social media efforts. Fundraising Nonprofits Online Fundraising ROI Social Media Strategy CauseVox free webinar podcast social media for fundraising social media roi

An interesting take on the ROI of Social Media

Giving in a Digital World

I was preparing a presentation the other day when I came across this great video by Erik Qualman of Socialnomics , packed full of interesting statistics and insights relating to the growth of Social Media. Now, I’m an avid reader of digital usage research as part of my job but the way Qualman presents the case for the importance of Social Media and what it means for consumer engagement really captured my attention and is well worth a look.

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Support Your Small Nonprofit's Social Media Supporters

Social Media Bird Brain

video ROI creativity support sharing nanowrimo engagement NaNoWriMo provides a lot of support to those idiotic brave enough to try to write a 50,000 word novel in one month. You can get writing buddies, there are sprints, meet-ups, pep-talks, virtual get-togethers, and writing advice on all topics. And naturally, there''s the goal-oriented support of helping you track the number of words you get done, including a graph that shows your improvement.

Fundraising metrics: you have to see them to believe them


Fundraising Lead Generation Major Giving Planned Giving fundraising analytics fundraising kpi fundraising metrics benchmarks fundraising metrics for nonprofits measuring fundraising effectiveness nonprofit analytics what is a good fundraising roiI always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an Excel file that reflects astounding growth?”

Acquisition: Its Costs And ROI – Part 1

The Agitator

P.S. Next, in Part 2 of Acquisition Costs and ROI we’ll deal in more detail with why this metric is so important. There’s no question in my mind that a great deal of the furor over the ‘high cost of fundraising’ on the part of the watchdog groups, the press, regulators and many nonprofits themselves stems from absolute ignorance. Ignorance about what “acquisition” is, how it should be measured, and when or whether its costs should be considered acceptable.

Where are you spending your marketing dollars?


Fundraising Major Giving Planned Giving best practices for fundraising cost to raise a dollar formula donor cultivation fundraising roi benchmarks how much do nonprofits spend on advertising major gift fundraising non profit marketing budget template non profit marketing spending nonprofit communications budget nonprofit marketing budgets sample marketing budget for nonprofit Philanthropy Strategy

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BENCHMARKING YOURSELF: Ever wonder how you’re doing compared to others?


Fundraising charity blog fundraising kpis fundraising metrics benchmarks fundraising metrics dashboard fundraising metrics that matter fundraising ratio fundraising roi benchmarks how to calculate donor acquisition rate measuring fundraising performanceIf you’re competitive like me, you probably want to see how your organization compares to its peers. Now you can do that in seconds, for FREE!

Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

J Campbell Social Marketing

Being a data nerd with a serious focus on getting ROI (return on investment) for my clients, I want to hear from you about the thrills, chills, and challenges in creating SMART objectives, to accompany your big-picture lofty goals (and resolutions). Nonprofits ROI blogging Goals measurement Non-Profit Blog Carnival roi SMART objectivesHappy February! Did you know that 25% of New Year’s resolutions are broken in the first week alone?

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The ROI for Social Media Fundraising

Fundraising Breakthroughs

This week, a tech company VP called for my advice about a social media application under development that involves giving. Sort of. Their idea combines an E-bay/Freecycle idea with a give-to-my-favorite-cause idea. I'm a "creative" and generally, love combining the unrelated. To me, these unrelated ideas still feel best, and most honest, treated separately. Serious potential for tax confusion on the part of buyers and sellers, too (although the IRS will not be confused! The law is clear.)

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Investment or Influence? It's Not That Simple

Social Media Bird Brain

Let's look at ROI, for example. not-for-profits choices Brian Solis ROI investment solutions social media marketing influence Small nonprofit salesI know most blogs focus on providing a solution with a viewpoint that backs that up, but I've come to realize that one person's solution can be another person's headache and that, like social media platforms, there is no such thing as a one-size-fits-all answer. Nor is the world easily divided into this versus that.

Sarah DiJulio on ROI of list building

Sea Change Strategies

In addition to being one of the very smartest people in our business, Sarah juggles two kids and helms M&R’s very significant online consulting operation. Following is a post she made on the Progressive Exchange board that’s quite worth sharing (thanks Sarah for permission!): Many nonprofits share the same goals with regards to paid online media. campaigns. I can share some data, assuming your goals are to: A) Build your email list.

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3 smart new metrics to measure your fundraising effectiveness


Fundraising strategy annual giving metrics charity blog fundraising kpi fundraising measurement thermometer fundraising metrics dashboard fundraising metrics for nonprofits fundraising roi benchmarks major gift officer performance metrics measuring fundraising effectiveness Philanthropy StrategyI’ll bet you make lots of calls. You set appointments, uncover needs, make presentations, write proposals and close gifts too, right? I did it too.

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

Marketing Nonprofits Social Media 2014 Email marketing Facebook marketing Marketing strategy Nonprofit blogging resolutions roi social media marketing 2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. 728 million of these users log in daily to the social network.

The Right Tool May Be in Your Head

Social Media Bird Brain

strategy ROI tools goals platform not for profits community social media Small nonprofit46 and 2 Tool Head by Justin Roberts In its younger days, social media was full of such conversations related to tools - tools for using social media, tools for managing social media, tools for measuring social media. Tool Overload New platforms and tools were coming out like water from a broken pipe and I imagine that a lot of people either threw their hands up in disgust and walked.

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Shape Content for Action


The author writes: What matters varies from campaign to campaign, but there is one global truth: the one constant in metrics is ROI. So, how do we obtain ROI? But it doesn’t get us to ROI–yet. In his presentation, Social Media ROI , Lee Aase also offers the following advice, “Don’t hold social media to a higher ROI standard than what you’re already doing.” Photo by Derek Lyons.

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

Measurement analytics impact performance measurement reporting ROI Social Media This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world.

How will we know if we have achieved success with social media?

Public Sector Marketing 2.0

the age old ROI issue) by a someone from my client’s senior management team. Rather than saying something abstract (albeit true) such as “the ROI of social media engagement is that your organization will still exist in 5 years&# , I usually prefer to throw the ball back in the question issuers court: What are your objectives? Lot’s of education left to be done across all sectors… Insight Rant goals investment objectives resources ROI Social Media telephone

Why Your Nonprofit Client Shouldn't Be on Every Social Media Platform

Exactask Marketing

social media ROI social media Nonprofits MarketingWhen it comes to social media, nonprofits sometimes feel pressured to do everything they can, up to and including posting five to seven times a day on every social media platform in existence. Obviously, this is unrealistic, but the answer isn’t to stay off social media entirely, either.

#SocialNetworks: Primary Politics Offer Models For SM Strategy

Non Profit Marketing 360

The return on investment (ROI) might not be votes, Even the sheer numbers quoted above do not tell the whole story. Nonprofit Barack Obama Business communication Marketing and Advertising New York Times Non-profit organization Online Communities Politics Rate of return Republicans Return On Investment ROI Social network Twitter United States White HouseClick to enlarge.