Answering the Question About ROI
JUNE 9, 2014
I’m always floored when a prospective new client asks me about ROI (return on investment from marketing). The reason I’m floored is because the question usually comes from people who work for organizations that spend unbelievable amounts of money on marketing their events— not exactly the best tactic for generating high ROI. There simply is no direct line to ROI. The post Answering the Question About ROI appeared first on MarketSmart.