Answering the Question About ROI

iMarketSmart

I’m always floored when a prospective new client asks me about ROI (return on investment from marketing). The reason I’m floored is because the question usually comes from people who work for organizations that spend unbelievable amounts of money on marketing their events— not exactly the best tactic for generating high ROI. There simply is no direct line to ROI. The post Answering the Question About ROI appeared first on MarketSmart.

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Where Focusing on Social Media ROI Fails Us

Kivi's Nonprofit Communications Blog

However, much of the current discussion and debate around social media ROI focuses on the Doing goal. Don’t use the lack of good tools to measure emotional ROI as an excuse for your nonprofit to avoid using social tools. Nonprofit Communications Social Networking nptech roiBack in June, I shared some of my favorite tips for writing Facebook and Twitter updates.

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Oh ROI, Oh ROI - Is That Your Horse?*

Social Media Bird Brain

Tags: tactics strategy ROI small nonprofits social media

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Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI

Kivi's Nonprofit Communications Blog

The post Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI appeared first on Kivi's Nonprofit Communications Blog. Steve Page. If you’ve decided 2018 is the year your nonprofit is going to embrace mobile fundraising campaigns, Steve Page of MobileCause has some great tips and resources for you in today’s post. Kristina. Guest Post by Steve Page.

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Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. I’ll be following up with mini case studies and links to research supporting my recommendation. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. NAY, IN MOST CASES.

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Proving Social Media’s ROI – 67 Cases

Non Profit Marketing 360

Use this valuable resource the next time you have to answer the ROI question. “What’s the return on investment?” ” is one of those questions we’re frequently asked by nonprofit executives casting themselves in the role of no-nonsense business moguls. Hard numbers for social media have been hard to come by. Not so anymore. Now there are at least 67 examples of social media successes here and here.

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Maximize ROI by Minimizing Spam Rates

NonProfit Hub

The post Maximize ROI by Minimizing Spam Rates appeared first on Nonprofit Hub. Email Marketing Featured Fundraising deliverability email hub marketing Nonprofit ROI spamPicture this—your nonprofit has its next email fundraising appeal down. You’ve perfected the copy, mulled over the ask and even added photos and graphics to really make sure that you crush it to get a stellar response. The work is done and you’ve finally clicked send.

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The Social Media ROI Argument: Fighting Back With a Simple Survey

Getting Attention

After that, we do have a big, ugly ROI question staring us in the face. Although it’s not the absolute answer—it’s only part of this constantly evolving ROI challenge—it will facilitate a better understanding of what your followers have gotten out of your social media presence. Social Media Evaluation Nonprofit Communications nonprofit marketing roi Susie Bowie tracking

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Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI

Kivi's Nonprofit Communications Blog

The post Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI appeared first on Kivi's Nonprofit Communications Blog. Flickr Creative Commons photo by Steve Bustin. Now more than ever, journalists need good PR people. That’s the key theme in Cision’s latest Global State of the Media Report , which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals.

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Parting the Kimono (a little) on Cause Marketing ROI

Cause Related Marketing

I’m working a speech I’ll give next week on cause marketing and the meeting planners asked if I could share some actual ROI data. Komen for the Cure Cause Marketing ROI UNICEF Pampers Buy One Give One Procter and GambleSuch data isn’t impossible to discover. But it’s not at all common. You don’t have too think to hard about it to know why this is so.

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How Businesses Can Measure ROI on Cause Marketing

Selfish Giving

As I work almost solely with small and medium-sized businesses–and not the Warlmart’s, Starbucks or Chili’s of the world–this is how we measure the ROI on a cause marketing program. Our latest program with Phantom Gourmet gives partners added exposure on radio and television, which is added ROI. Great ROI, eh? Cause marketing delivers karma points and ROI for businesses.

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#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

Social Media: Is There ROI for Senior Living? And as the case study in the presentation demonstrates, the cost to garner almost 200 new Facebook Friends was a mere $27 per follower – offering a stunning ROI if even just one or two become part of the retirement community. Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand.

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#Philanthropy: Livestrong Bucked Economy & ROI Expectations Via SM

Non Profit Marketing 360

But a few were able to fight the long dark night by sticking to a simple strategy that proved effective before the recession and even helped them expand their Return On Investment (ROI) through the downturn. The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods. Nonprofits, whose work is even more vital for many thousands of people during an economic downturn, suffered as well.

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#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Spoiler Alert: Nonprofit use of social networks is growing, and with that use most nonprofits are enjoying significant returns on investment (ROI). So the ROI on $3500 could be $215,000! The ROI potential has simply become too lucrative to ignore. Click to go to the report Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account?

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Democracy 2.0 Summit: The ROI of Gen Y

GenerationYGive

Award Summit Exploring the Millennial Generation’s ROI. This week I am joining us 150 Millennials in Chicago and thousands more on the Web will gather to discuss, debate and act on timely topics and ideas on civic engagement and public policy at the Mobilize.org Democracy 2.0 BusinessBoomer will provide live and interactive webcasts from Tuesday, November 17th to Friday, November 20th.

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#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

In the ongoing effort to quantify ROI in social media, Sudha Jamthe of eBay (a company well versed in SM outreach) proposes three standards on his latest posting at Gigaom. There is your charity’s ROI. Which leads us to a particularly interesting (the author calls it ‘radical’) idea that ROI is probably the wrong way to think about the return nonprofits and small businesses get from social media.

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Acquisition: Its Costs And ROI – Part 2

The Agitator

That’s why so many fundraisers and their consultants persist in using the meaningless, if not idiotic, measures of ‘cost of fundraising’ and ‘ROI’ rather than develop strategies and steer their programs based on the key metric of Lifetime Value. The result as Sean Triner makes clear in this piece is that this obsession with cost of fundraising and ROI in the end damages our ability to make the world a better place.

Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4)

Fundraising Report Card

Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. 22:19] The various formulas … Continue reading "Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4)". The post Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4) appeared first on Fundraising Report Card. Click here to listen on YouTube! Topic Timestamps Frequency of donation [02:34] What is LTV not? [03:03]

Magic Fundraising Machine Boosts ROI

The Agitator

As you can see from the results below, this new technology made a real difference in the ROI of the package. For years I’ve been quietly steaming about two inventions that I suspect have done great damage to effective direct mail fundraising. Even calling them out will make me seem like a Luddite, a curmudgeon or worse. But truly, I haven’t lost my mind, so bear with me.

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#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?

Non Profit Marketing 360

ROI can bring strong relationships as well as income to nonprofits. This video interview of Nicole Kelly of Full Frontal ROI provides an excellent primer on the need to consider relationship building as part of the return on investment, even though relationships can not be counted in the same way donations or sales can be counted. Understanding The ROI of Social Media from Jason Falls on Vimeo. Who doesn’t want a high return on investment?

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#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

The rich information of ROI comes from drawing out the quality of interaction that each platform/account encourages – admittedly, a tougher exercise. We would argue this metric can have the most profound long-term ROI, because you spend a few minutes preparing a post for (let’s say) 100 followers. His results show how advantageous StumbleUpon is for him, yet how Facebook referrals do not present a meaningful ROI.

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6 Steps to Showcasing Your Marketing ROI

Getting Attention

Build support for marketing in your org by learning how to showcase your marketing ROI (return on investment). I was really jolted by this Ask Nancy query I recently received. Jessica (names have been changed to protect the innocent) asks for help with the most challenging (and most critical) step in nonprofit marketing -- getting the support of decision makers and colleagues for doing it right. Q: Help -- We're losing ground past and we need professional marketing help.

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Measuring your ROI in multichannel fundraising campaigns

DonorDigital

This complexity makes it even more critical to be able to understand – and measure – the return on your fundraising investments (ROI), so that you can make data-driven investment decisions across channels or across a combination of channels. STEP 2: START WITH THE “I” IN ROI – DEFINE YOUR INVESTMENT. STEP 3: UNDERSTAND THE “R” IN ROI – CALCULATE YOUR RETURNS. The ROI for the online campaign = $21,250/$19,750, or 108%.

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ROI of Listening: 17 Things to Do with What You Hear

Kivi's Nonprofit Communications Blog

If you’ve already started incorporating social media into your communications strategy and have done any research on it at all, you’ve come across the advice to LISTEN FIRST. What you are less likely to have found in your research is a practical list of what you can actually do with all of this new-found knowledge and perspective that you gain from building your listening network.

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February’s Nonprofit Blog Carnival: Going Beyond Resolutions

J Campbell Social Marketing

Jeremy Koch details how to establish SMART objectives for your email marketing campaign to measure ROI. Nonprofits ROI Strategy blogging Goals measurement Non-Profit Blog Carnival roi SMART objectivesIn order to succeed in 2016, whether it be in online fundraising, donor retention, digital marketing, or service provision, you need a plan. Establishing SMART objectives will give you that road map.

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

You are discouraged by your lack of “results” and “ROI” – and your supervisor is also. So how can you calculate your nonprofit’s unique social media ROI? . Marketing Nonprofits Social Media Strategy online community building social media ambassadors social media roiSocial media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar?

How to Use Social Media for Fundraising [PODCAST + FREE WEBINAR]

J Campbell Social Marketing

You will also hear about best practices in the sector and specific tips on measuring the ROI of social media for your nonprofit. Metrics to measure the ROI of your social media efforts. Fundraising Nonprofits Online Fundraising ROI Social Media Strategy CauseVox free webinar podcast social media for fundraising social media roi

Social Network ROI Calculator Update

Care2

I'll preempt the typical response of "well, there are other intangibles and other types of ROI" by saying that if that's your world, that's fine, you're right - there are interesting and good things that happen as a result of social media, and you should do it, but I wouldn't expect a lot of direct response in terms of dollars, and you might want to hold off if you haven't done some of the basics, first. ROI = (gain from investment - cost of investment)/(cost of investment).

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The ROI of Social Media

Care2

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)? Some Basic 101 Resources and Metrics ROI = What you spent divided by what you got out of your investment The metrics for measuring ROI can be extremely varied.

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Why Email Marketing Software is Holding Nonprofits Back from Great ROI

NonProfit Hub

Even with a small sample size, this group reported a 41:1 return on investment (ROI) when asking for donations through email using a dedicated online engagement system. Compare that to the 5:1 ROI estimated by users of just a donor management and email systems. And these same OES users report 36:1 ROI from publishing web donation pages, while donor management users report 7:1 and email users report 6:1 returns. Tammy Sproule is a guest contributor for Nonprofit Hub.

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An interesting take on the ROI of Social Media

Giving in a Digital World

I was preparing a presentation the other day when I came across this great video by Erik Qualman of Socialnomics , packed full of interesting statistics and insights relating to the growth of Social Media. Now, I’m an avid reader of digital usage research as part of my job but the way Qualman presents the case for the importance of Social Media and what it means for consumer engagement really captured my attention and is well worth a look.

Support Your Small Nonprofit's Social Media Supporters

Social Media Bird Brain

video ROI creativity support sharing nanowrimo engagement NaNoWriMo provides a lot of support to those idiotic brave enough to try to write a 50,000 word novel in one month. You can get writing buddies, there are sprints, meet-ups, pep-talks, virtual get-togethers, and writing advice on all topics. And naturally, there''s the goal-oriented support of helping you track the number of words you get done, including a graph that shows your improvement.

Social Media ROI: The Metrics and Strategies

Care2

The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. The Philosophy and Definition of ROI. Beth's four 'I' terms are a contextual lens through which to look at social media ROI. She said she takes a broader definition of ROI, to include: #1 Return on Insight: this is about harvesting intel about what works and what doesn't, to apply to the future.

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Fundraising metrics: you have to see them to believe them

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving fundraising analytics fundraising kpi fundraising metrics benchmarks fundraising metrics for nonprofits measuring fundraising effectiveness nonprofit analytics what is a good fundraising roiI always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an Excel file that reflects astounding growth?”

Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

J Campbell Social Marketing

Being a data nerd with a serious focus on getting ROI (return on investment) for my clients, I want to hear from you about the thrills, chills, and challenges in creating SMART objectives, to accompany your big-picture lofty goals (and resolutions). Nonprofits ROI blogging Goals measurement Non-Profit Blog Carnival roi SMART objectivesHappy February! Did you know that 25% of New Year’s resolutions are broken in the first week alone?

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Where are you spending your marketing dollars?

iMarketSmart

Fundraising Major Giving Planned Giving best practices for fundraising cost to raise a dollar formula donor cultivation fundraising roi benchmarks how much do nonprofits spend on advertising major gift fundraising non profit marketing budget template non profit marketing spending nonprofit communications budget nonprofit marketing budgets sample marketing budget for nonprofit Philanthropy Strategy

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Acquisition: Its Costs And ROI – Part 1

The Agitator

P.S. Next, in Part 2 of Acquisition Costs and ROI we’ll deal in more detail with why this metric is so important. There’s no question in my mind that a great deal of the furor over the ‘high cost of fundraising’ on the part of the watchdog groups, the press, regulators and many nonprofits themselves stems from absolute ignorance. Ignorance about what “acquisition” is, how it should be measured, and when or whether its costs should be considered acceptable.

BENCHMARKING YOURSELF: Ever wonder how you’re doing compared to others?

iMarketSmart

Fundraising charity blog fundraising kpis fundraising metrics benchmarks fundraising metrics dashboard fundraising metrics that matter fundraising ratio fundraising roi benchmarks how to calculate donor acquisition rate measuring fundraising performanceIf you’re competitive like me, you probably want to see how your organization compares to its peers. Now you can do that in seconds, for FREE!

3 smart new metrics to measure your fundraising effectiveness

iMarketSmart

Fundraising strategy annual giving metrics charity blog fundraising kpi fundraising measurement thermometer fundraising metrics dashboard fundraising metrics for nonprofits fundraising roi benchmarks major gift officer performance metrics measuring fundraising effectiveness Philanthropy StrategyI’ll bet you make lots of calls. You set appointments, uncover needs, make presentations, write proposals and close gifts too, right? I did it too.

The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Main | Earned Media: How to Stay Relevant and Track It » Wednesday May 27 2009 The ROI of Social Media Wednesday, May 27, 2009 at 10:39AM | by Heather Holdridge Social media is a hot topic these days.

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The ROI for Social Media Fundraising

Fundraising Breakthroughs

This week, a tech company VP called for my advice about a social media application under development that involves giving. Sort of. Their idea combines an E-bay/Freecycle idea with a give-to-my-favorite-cause idea. I'm a "creative" and generally, love combining the unrelated. To me, these unrelated ideas still feel best, and most honest, treated separately. Serious potential for tax confusion on the part of buyers and sellers, too (although the IRS will not be confused! The law is clear.)

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Investment or Influence? It's Not That Simple

Social Media Bird Brain

Let's look at ROI, for example. not-for-profits choices Brian Solis ROI investment solutions social media marketing influence Small nonprofit salesI know most blogs focus on providing a solution with a viewpoint that backs that up, but I've come to realize that one person's solution can be another person's headache and that, like social media platforms, there is no such thing as a one-size-fits-all answer. Nor is the world easily divided into this versus that.

Sarah DiJulio on ROI of list building

Sea Change Strategies

In addition to being one of the very smartest people in our business, Sarah juggles two kids and helms M&R’s very significant online consulting operation. Following is a post she made on the Progressive Exchange board that’s quite worth sharing (thanks Sarah for permission!): Many nonprofits share the same goals with regards to paid online media. campaigns. I can share some data, assuming your goals are to: A) Build your email list.

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