TESTING: Baby Steps are for Babies

The Agitator

(aka The Myth of Testing One Variable at a Time). After our earlier posts on the dangers of overly simplistic testing, you could despair of getting any legitimate test results for your file with noise in the data and large quantities required.

Test 56

What Ask String Works Best?

The Agitator

The life of a direct response fundraiser is filled with so many questions – far more questions than answers. Well, because that’s the way we’ve always done it?” …” Because that’s what others do.” … and occasionally –very occasionally— “Because that’s what our testing shows.”.

Best 94

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Reference their interest area (“as a member of our Safer Schools rapid response team”). Test tone – institutional vs personal. Test length – shorter, more graphical appeal vs a longer appeal. Are all your email subscribers the same? Of course not!

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before. Having a tool that allows for easy segmentation and testing is key to improving email deliverability. boost in their conversion rates.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits. It’s how responsive they are to your fundraising communications that counts, nothing else.

Acquisition: Prospecting Hope For Small Organizations

The Agitator

The main question they face: How to get enough quality/responsive names to build a donor base? Here are some results that should make you sit up and take notice: Not only are response rates from modeled lists a bit higher than from response lists (.77%

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

There’s a lot of experimentation and testing going on all over the industry right now as nonprofits try to determine the best way to fundraise. What are new techniques for raising money from friends.

Acquisition: Why ‘Best Practices’ Suck

The Agitator

In short: through the theft of techniques (excuse me, ‘adoption of proven techniques’), the nonprofits who steal and adapt them become nothing more than unidentifiable commodities themselves. How many meetings have I sat in where clients told me “when we tested our logo against a blank envelope, the blank envelope won.” That’s why most organizations who use their logo in an acquisition mailing find a depressed response when compared to a blank envelope.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

There’s a lot of experimentation and testing going on all over the industry right now as nonprofits try to determine the best way to fundraise. What are new techniques for raising money from friends.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

I think that’s why direct mail response rates have been dropping for seven years in a row now. We started sharpening the techniques, we did some testing. I mean, we try to bring the techniques and the mindset.

Making the most of your year-end fundraising campaigns

DonorDigital

Next, take a look at the testing you’ve conducted throughout the year in the mail and online. Any test that successfully boosted your response rate or your average gift is probably worth rolling out in Year-End to maximize your response.

Making the most of your year-end fundraising campaigns

DonorDigital

Next, take a look at the testing you’ve conducted throughout the year in the mail and online. Any test that successfully boosted your response rate or your average gift is probably worth rolling out in Year-End to maximize your response.

More On 2nd Gifts – Part 1

The Agitator

The fundraising challenge…is not simply calculating/understanding your ‘rates’. She also happens to be a veteran of 18 years’ direct response fundraising and the CEO of DonorTrends.]. Response rates are cheered or condemned.

Donor Involvement Yields Fundraising Dividends

The Agitator

The morning’s mail brought this from a loyal Agitator subscriber: “Team Agitator – I am doing some research for a client about how response rates on acquisition are impacted by packages that ask prospects to take an action in addition to giving a gift. How do the response rates and average gifts compare between packages? Or for that matter, response in online, telemarketing, print or any other channel).