Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?

Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?

7 Ways to Get Better Response Rates to Your eNewsletter

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Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Want to increase donations through your email outreach? Have a subject line that makes you want to read more. .

Why looking at response rates for planned giving campaigns is a rookie mistake.

iMarketSmart

So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that.

No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

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Three Tips for Improving Direct Mail Marketing Response Rates for Nonprofit Organizations

Exactask Marketing

In the Information Age, social media and other digital avenues now constitute the majority of fundraising efforts.

7 Ways to get better response rates to your e-news

Nonprofit Marketing Blog

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Blog reader Marla Grant of the Florida Blood Services Foundation recently sent me a copy of her newsletters ( you can see them here ), which are chock-a-block with great stories.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor acquisition donor cultivation donor relationship management donor retention fundraising blog fundraising solutions major donor fundraising major gift fundraising marketsmart Nonprofit Marketing Blog philanthropy blog Quick Response Code response rates SalesThe private sector knows all about responding to leads.

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After-Action Pop-Ups: The Secret to Getting Gifts From Your Online Advocates

Kivi's Nonprofit Communications Blog

MomsRising recently tried this tactic and achieved an astounding 15 percent response rate on an after-action popup – 15 percent of the advocates who took the action also made a donation. Just to put that number in perspective, the average response rate for an email appeal is.06

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Key Findings on Nonprofit Social Media, Email and Online Fundraising

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The study, ba sed on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign , exam ines trends on fundraising response rates, email m essaging, soci al reach and mobile. .

BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Kivi's Nonprofit Communications Blog

Here’s some stats of emoji’s potential in digital marketing: EMAIL : When used appropriately, emoji can help trigger higher response rates than traditional email. TEXT : Text messages with emojis have a higher response rate. Emoji!

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Get these 5 Donation Page Blunders That Kill Fundraising Response Rates fixed before year-end fundraising begins.

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Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels.

GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

Response rates for advocacy email declined , dropping 17% from 2015 levels. Fundraising email response rates experienced a small decline , dropping 8%. Share your responses – and better yet, what you’ll DO about them – in the Comments.

Facebook: Those Time-Saving Apps Cut Responses

Non Profit Marketing 360

After analyzing more than 1 million Facebook updates, software developer Applum says posting updates using a third party application, such as Hootsuite, reduces response by 70%. For better response rates, update manually (at least until the algorithm changes). Apparently Facebook’s internal algorithm discounts posts by third parties.

The Best of SmartIdeas 2017 Book Now Available! – Get it free from us, quantities limited!

iMarketSmart

Copywriting tips that will guarantee you better response rates. Each year we round up the most popular blog posts from the prior year to create a book for our readers. I’m excited to share that the 2017 digest is ready to ship and you can get it for FREE by simply going here.

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Thanks In Advance

The Agitator

Email software firm Boomerang looked at the response rates for over 350,000 emails, most asking for some sort of reply. Believe it or not, those three words — Thanks in advance — have magical properties.

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

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Here’s an example: Integrated online/offline messages will yield higher results in regard to money raised, average gift, and response rate (both online and offline) than will unrelated online and offline messages. Response rate (measured separately by channel and then combined).

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. Not clear what that means in terms of ultimate response. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

The Power Of Reciprocity

The Agitator

What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ].125% Another Tom Ahern gem arrived the other day.

Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

Kivi's Nonprofit Communications Blog

Here’s what you’ll learn in this 60-minute online training: How to segment your email list to boost response rates. If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc.

Pairing metrics for fun and (non)profit

The Agitator

Response rate vs. average gift: This one is the most obvious. If you measured only response rate, someone could reduce the ask string and lower the heck out of the amount of the ask in order to spike response rates.

Segmenting “Cost To Acquire” Using Identity

The Agitator

If one acquisition mail package has a response rate of 1.1% and an average gift of $28, you’d pick that over another with a response rate of 1% and an average gift of $25, right?

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Reference their interest area (“as a member of our Safer Schools rapid response team”). ” Did we get a higher average gift by sending certain donors to a different landing page, without sacrificing the overall response rate?

Why go to Amazon when you can get it here for free?

iMarketSmart

Copywriting tips that will guarantee you better response rates. Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here.

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The Power Of Reciprocity

The Agitator

What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ].125% Another Tom Ahern gem arrived the other day.

#TECH: Why & How To Send One Text Message To Your Nonprofit’s Constituents

Non Profit Marketing 360

One of the first crises/campaigns to get noticed for its use of text was the the American Red Cross’s response to the earthquake in Haiti. The annual churn rate for text lists was 30.7 The benchmark text message unsubscribe rate was 0.69

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Are Your New Donors Hiding in Plain Sight?

The Agitator

The answer, as you can see, is to ask immediately: Every 30 days that passed before a solicitation went out after the patient’s first visit dropped response rate by 30%. Every 30 days that passed before a solicitation went out after the patient’s final visit cut response rates in half.

It Pays to Pay Attention to What You’re Sending

Kivi's Nonprofit Communications Blog

The response rate was just OK, as were donations. Monica Turner. Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. Kristina. Guest Post by Monica Turner.

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Want the best of Smartideas for free?

iMarketSmart

So, they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you. I love my staff!! They are so thoughtful!

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All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?

Kivi's Nonprofit Communications Blog

Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Donation page completion rate. Email performance per message (number sent, open rate, click rate, action rate, unsure rate, total raised, average donation, number of donations).

How Do Your Email Statistics Stack Up?

Fundraising 123

And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. The high unsubscribe rate on your fundraising email may be a sign that people are paying attention. More response, more unsubscribe. That goes along with the old direct mail correlation of more response, more complaints.

6 Tips for Launching Your Own Member Month Campaign

Kivi's Nonprofit Communications Blog

Doing so could boost response rates. December is done. Looking for your next great fundraising campaign? Try a member month campaign.

What to Do When Cost-to-Acquire Lies to You

The Agitator

50 each in the mail: Response rate. Almost certainly the $50 donor: Their retention rate will be higher. Let’s look at the same example above with this metric filled in: Response rate. Differences in retention rates among groups.

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Do people prefer when others pay for a nonprofits’ administrative costs?

iMarketSmart

Not only did it win, it crushed the others garnering a response rate that was nearly 3 times better than the control with gift amounts almost 17% higher.

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But Why?

The Agitator

It’s all about transactional data — response rates, Donor retention / loyalty / commitment Fundraising analytics / data Research premium Let me suggest that for fundraisers there are three levels of analysis — three forms of perspective — about what’s going on with donors. Here are my terms for them: 1. Ignorespective 2. Retrospective 3.

Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Kivi's Nonprofit Communications Blog

For example, the report shows that open rates, click-through rates, and response rates were down in 2015. Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released.

How does your online engagement stack up? Check the benchmarks.

Nonprofit Marketing Blog

How do your response rates stack up? M+R and NTEN are about to release their annual ebenchmarking study, and they have offered this sneak peek at the data. (If If you have trouble viewing the image in my post, the original is here. ).

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. More importantly, nonprofits have integrated social media more tightly with their other digital and direct response channels. Email messaging drove 28% of all online revenue in 2017, coupled with a decline in the fundraising email response rate by 6%, to 0.06%. boost in their conversion rates.

Digging Into the Matching Gift Weeds

The Agitator

Good — here we go with the results**: Response rate. For some, that may turn them off (although the decline in response rate wasn’t statistically significant). The matches increase response rates, but the average gift was significantly lower in all of the matches.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. The average unsubscribe rate from a single email was 0.19%. (M+R). 2011 fundraising response rates flat at 0.08%, while the advocacy response rate increased 3.8% (up 28% from 2010). (M+R). On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks.

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Email

Marketing for Nonprofits

Try including different images to boost response rate. At my organization, we track 4 metrics: Open Rates - What % of people read our email? Click Through Rates - What % of people were interested enough in our content to follow a link?

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