Why looking at response rates for planned giving campaigns is a rookie mistake.

iMarketSmart

So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that.

7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Want to increase donations through your email outreach? Have a subject line that makes you want to read more. .

No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

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Three Tips for Improving Direct Mail Marketing Response Rates for Nonprofit Organizations

Exactask Marketing

In the Information Age, social media and other digital avenues now constitute the majority of fundraising efforts.

Can changing your words help you raise more money?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving cultivation for major gifts cultivation for planned giving Dr. Russell James major gift fundraising marketing marketing tips persuasive words planned gift fundraising tips response ratesHere are some of the most powerful words used frequently in advertising: finally. suddenly. announcing. introducing. improved. amazing. sensational. remarkable. fantastic. revolutionary. startling. miracle. magic. offer. quick. wanted.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Get these 5 Donation Page Blunders That Kill Fundraising Response Rates fixed before year-end fundraising begins.

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Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The study, ba sed on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign , exam ines trends on fundraising response rates, email m essaging, soci al reach and mobile. .

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GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

Response rates for advocacy email declined , dropping 17% from 2015 levels. Fundraising email response rates experienced a small decline , dropping 8%. Share your responses – and better yet, what you’ll DO about them – in the Comments.

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Thanks In Advance

The Agitator

Email software firm Boomerang looked at the response rates for over 350,000 emails, most asking for some sort of reply. Believe it or not, those three words — Thanks in advance — have magical properties.

Segmenting “Cost To Acquire” Using Identity

The Agitator

If one acquisition mail package has a response rate of 1.1% and an average gift of $28, you’d pick that over another with a response rate of 1% and an average gift of $25, right?

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels.

Are Your New Donors Hiding in Plain Sight?

The Agitator

The answer, as you can see, is to ask immediately: Every 30 days that passed before a solicitation went out after the patient’s first visit dropped response rate by 30%. Every 30 days that passed before a solicitation went out after the patient’s final visit cut response rates in half.

Why go to Amazon when you can get it here for free?

iMarketSmart

Copywriting tips that will guarantee you better response rates. Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here.

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Facebook: Those Time-Saving Apps Cut Responses

Non Profit Marketing 360

After analyzing more than 1 million Facebook updates, software developer Applum says posting updates using a third party application, such as Hootsuite, reduces response by 70%. For better response rates, update manually (at least until the algorithm changes). Apparently Facebook’s internal algorithm discounts posts by third parties.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. Not clear what that means in terms of ultimate response. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

Want the best of Smartideas for free?

iMarketSmart

So, they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you. I love my staff!! They are so thoughtful!

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Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

Kivi's Nonprofit Communications Blog

Here’s what you’ll learn in this 60-minute online training: How to segment your email list to boost response rates. If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc.

The Power Of Reciprocity

The Agitator

What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ].125% Another Tom Ahern gem arrived the other day.

It Pays to Pay Attention to What You’re Sending

Kivi's Nonprofit Communications Blog

The response rate was just OK, as were donations. Monica Turner. Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. Kristina. Guest Post by Monica Turner.

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Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Reference their interest area (“as a member of our Safer Schools rapid response team”). ” Did we get a higher average gift by sending certain donors to a different landing page, without sacrificing the overall response rate?

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

Fundraising 123

Here’s an example: Integrated online/offline messages will yield higher results in regard to money raised, average gift, and response rate (both online and offline) than will unrelated online and offline messages. Response rate (measured separately by channel and then combined).

Digging Into the Matching Gift Weeds

The Agitator

Good — here we go with the results**: Response rate. For some, that may turn them off (although the decline in response rate wasn’t statistically significant). The matches increase response rates, but the average gift was significantly lower in all of the matches.

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All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?

Kivi's Nonprofit Communications Blog

Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Donation page completion rate. Email performance per message (number sent, open rate, click rate, action rate, unsure rate, total raised, average donation, number of donations).

6 Tips for Launching Your Own Member Month Campaign

Kivi's Nonprofit Communications Blog

Doing so could boost response rates. December is done. Looking for your next great fundraising campaign? Try a member month campaign.

Do people prefer when others pay for a nonprofits’ administrative costs?

iMarketSmart

Not only did it win, it crushed the others garnering a response rate that was nearly 3 times better than the control with gift amounts almost 17% higher.

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The Power Of Reciprocity

The Agitator

What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ].125% Another Tom Ahern gem arrived the other day.

Feedback Week: Channel and Volume Preferences

The Agitator

For perspective, the next most comment response accounted for four percent of comments. As Spiderman’s Uncle Ben would have said if he were a direct marketer, “with great consent comes great response rates.” Asking permission also increases opt-in rates.

How Do Your Email Statistics Stack Up?

Fundraising 123

And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. The high unsubscribe rate on your fundraising email may be a sign that people are paying attention. More response, more unsubscribe. That goes along with the old direct mail correlation of more response, more complaints.

Explaining Abstract Numerical Concepts–Like “Eleven”– To Your Boss

The Agitator

Any discussion of metrics in The Agitator must include a nod to “ The Curse of Fundraising Innumeracy ” about an Agitator reader who tried to keep a straight face when someone said they had a 95% retention rate.

#TECH: Why & How To Send One Text Message To Your Nonprofit’s Constituents

Non Profit Marketing 360

One of the first crises/campaigns to get noticed for its use of text was the the American Red Cross’s response to the earthquake in Haiti. The annual churn rate for text lists was 30.7 The benchmark text message unsubscribe rate was 0.69

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Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Kivi's Nonprofit Communications Blog

For example, the report shows that open rates, click-through rates, and response rates were down in 2015. Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released.

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What Ask String Works Best?

The Agitator

The life of a direct response fundraiser is filled with so many questions – far more questions than answers. Few elements of direct response fundraising are as neglected as the crucial “ask string”—often at the cost of thousands or hundreds of thousands of $.

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How does your online engagement stack up? Check the benchmarks.

Nonprofit Marketing Blog

How do your response rates stack up? M+R and NTEN are about to release their annual ebenchmarking study, and they have offered this sneak peek at the data. (If If you have trouble viewing the image in my post, the original is here. ).

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared.

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3 ways to use direct mail effectively in the age of social media

iMarketSmart

To improve your response rate, you must send highly targeted, relevant offers and information to your prospects. Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

6 Reasons Why Planned Gift Marketing Budgets Are So Small

iMarketSmart

Response rates keep going down and most planned giving marketing firms (not mine!) Michael Rosen and some others contributed to this article on my group on LinkedIn (Smart Planned Giving Marketers). I thought the information was very smart and thought I’d share it.

Oy, Another Year. Who Knew?

Non Profit Marketing 360

8 blogs will observe that direct mail response is declining. 7 blogs will observe that email direct response rates are declining even faster. Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again? Not the news media, apparently, judging from the gusher of year-end reviews and new-year predictions filling our eyes and ears. Can you stand one more?

New Digital Fundraising Benchmarks

The Agitator

M+R slices and dices email fundraising and messaging performance of this sample in every which way … a treasure of data on list growth and churn; volume of messaging (fundraising and advocacy); open, click-through and response rates. The latest M+R Benchmarks Study was released yesterday, providing a valuable look at trends in the digital fundraising arena.

But Why?

The Agitator

It’s all about transactional data — response rates, Donor retention / loyalty / commitment Fundraising analytics / data Research premium Let me suggest that for fundraisers there are three levels of analysis — three forms of perspective — about what’s going on with donors. Here are my terms for them: 1. Ignorespective 2. Retrospective 3.

Onboarding: The Fierce Urgency of Listening

The Agitator

This simple change resulted in a 15% increase in response rate and a ten-pound increase in average annual gift. It’s tempting to think of this as a neat one-time direct marketing response raiser. Their responses were illuminating.