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7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Want to increase donations through your email outreach? Have a subject line that makes you want to read more. .

No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

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7 Ways to get better response rates to your e-news

Nonprofit Marketing Blog

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Blog reader Marla Grant of the Florida Blood Services Foundation recently sent me a copy of her newsletters ( you can see them here ), which are chock-a-block with great stories.

How fast do you respond to your major and planned gift donors’ needs?


Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor acquisition donor cultivation donor relationship management donor retention fundraising blog fundraising solutions major donor fundraising major gift fundraising marketsmart Nonprofit Marketing Blog philanthropy blog Quick Response Code response rates SalesThe private sector knows all about responding to leads.

Why looking at response rates for planned giving campaigns is a rookie mistake.


So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that.

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels.

After-Action Pop-Ups: The Secret to Getting Gifts From Your Online Advocates

Kivi's Nonprofit Communications Blog

MomsRising recently tried this tactic and achieved an astounding 15 percent response rate on an after-action popup – 15 percent of the advocates who took the action also made a donation. Just to put that number in perspective, the average response rate for an email appeal is.06

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. Not clear what that means in terms of ultimate response. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

Why go to Amazon when you can get it here for free?


Copywriting tips that will guarantee you better response rates. Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Get these 5 Donation Page Blunders That Kill Fundraising Response Rates fixed before year-end fundraising begins.

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Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Reference their interest area (“as a member of our Safer Schools rapid response team”). ” Did we get a higher average gift by sending certain donors to a different landing page, without sacrificing the overall response rate?

How does your online engagement stack up? Check the benchmarks.

Nonprofit Marketing Blog

How do your response rates stack up? M+R and NTEN are about to release their annual ebenchmarking study, and they have offered this sneak peek at the data. (If If you have trouble viewing the image in my post, the original is here. ).

New Study: Online giving is up; Email response is down

Nonprofit Marketing Blog

The bad news is that email response rates are declining. Possible explanations are that electoral campaigns or (for international organizations) a lack of a major international humanitarian crisis in the news may have hurt response rates.

Want the best of Smartideas for free?


So, they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you. I love my staff!! They are so thoughtful!

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Testing 101: 4 Steps for Optimizing Your Fundraising Approach

Fundraising 123

Here’s an example: Integrated online/offline messages will yield higher results in regard to money raised, average gift, and response rate (both online and offline) than will unrelated online and offline messages. Response rate (measured separately by channel and then combined).

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

Kivi's Nonprofit Communications Blog

This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Your retention rate is the percentage of last year’s donors who give again this year. Heather Yandow.

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Do people prefer when others pay for a nonprofits’ administrative costs?


Not only did it win, it crushed the others garnering a response rate that was nearly 3 times better than the control with gift amounts almost 17% higher.

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Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Kivi's Nonprofit Communications Blog

For example, the report shows that open rates, click-through rates, and response rates were down in 2015. Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released.

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

Some nonprofits avoid Sunday like the plague, yet others find great response rates sending on Sunday evening. Photo Credit: p/ekEBbH.

[Guest Post] Donor Acquisition – the painful necessity of fundraising

Fundraising Coach

Bob is a direct response/direct mail copywriter and consultant. With a 1% response rate at an average gift of $25, you are bringing in $2,500 (100 gifts at $25 each). A 2% response brings that number up to $5,000 – still shy of your outgoing costs.

But Why?

The Agitator

It’s all about transactional data — response rates, Donor retention / loyalty / commitment Fundraising analytics / data Research premium Let me suggest that for fundraisers there are three levels of analysis — three forms of perspective — about what’s going on with donors. Here are my terms for them: 1. Ignorespective 2. Retrospective 3.

The Power Of Reciprocity

The Agitator

What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ].125% Another Tom Ahern gem arrived the other day.

6 Tips for Launching Your Own Member Month Campaign

Kivi's Nonprofit Communications Blog

Doing so could boost response rates. December is done. Looking for your next great fundraising campaign? Try a member month campaign.

Mobile Fundraising: The impact of mobile technology on peer-driven fundraising campaigns


And the pervasive use of mobile devices such as smartphones and tablets increases the fundraising response rate within that circle of trust. This is a very important and timely research paper by Artez Interactive which is one of the solution vendors that serves nonprofits in the U.S.

How to Set a #GivingTuesday Goal

Nonprofit Marketing Blog

Achieving a 3% response rate: 45 donors. Download our template and input your goals, number of current donors, and expected response rate and we’ll do the calculations for you Are you ready for #GivingTuesday 2015?

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Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. The average unsubscribe rate from a single email was 0.19%. (M+R). 2011 fundraising response rates flat at 0.08%, while the advocacy response rate increased 3.8% (up 28% from 2010). (M+R). On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks.

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MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

Kivi's Nonprofit Communications Blog

Even a simple word switch can make a dramatic improvement in your open rate. Just don’t switch sender name without purpose (improving open or response rates, or establishing authority). Photo credit: p/7R6ZER. microcontent.

Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

Kivi's Nonprofit Communications Blog

Here’s what you’ll learn in this 60-minute online training: How to segment your email list to boost response rates. If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc.

Variety is the Spice of Email

Fundraising 123

Return Path shows that click-through rates can be 75% higher in emails that have subject lines with 49 or fewer characters versus subject lines with 50 or more. Experiment with sending frequency, and compare opens, clicks and opt-out rates to gauge your audience’s engagement. There is no need to settle for mediocre response rates when a spiffed-up subject line or more personalized content is all that’s standing in the way of stellar response rates.

10 fundraising mantras for 2013

Nonprofit Marketing Blog

This requires a commitment to building donor relationships and to looking at your response rate over time. Let 2013 be the year that you exceed your nonprofit fundraising and marketing goals. Not sure how to reach your full potential this year? The team here at Network for Good has outlined the 10 critical areas of focus for successful nonprofits , including social media, mobile and maximizing online giving.

Do you know the names of your donor’s influencers?


Doing so will increase response rates, commitment, and donations. Life stories are like fingerprints. No two are alike and everyone has them. All of our life stories are filled with challenges that must be overcome, successes and failures, good times and heartaches, help we received from others and times we provided assistance. When people think about giving, they often start by visualizing their own autobiography.

Reader Questions: How often should you communicate with your supporters?

Wild Woman Fundraising

” I got SO MANY good responses that I could not stand to just let these answers be lost to email. I’m realizing that the response rate on our donor appeals is not nearly high enough.

New Digital Fundraising Benchmarks

The Agitator

M+R slices and dices email fundraising and messaging performance of this sample in every which way … a treasure of data on list growth and churn; volume of messaging (fundraising and advocacy); open, click-through and response rates. The latest M+R Benchmarks Study was released yesterday, providing a valuable look at trends in the digital fundraising arena.

Social Media with M+R: How to Measure the Metrics that Matter


Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared.

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EAST: A Method for Applying Insights in Social Marketing Programs

Social Marketing and Social Change

Reducing the effort required can increase uptake or response rates. Making the message clear often results in a significant increase in response rates to communications. Help people plan their response to events.

WE Rules! Make Your Messages Matter Now

Getting Attention

Double-digit response rates to newsletters. Sixty-five percent retention rates. If in-network healthcare is being moved from your area at an alarming rate, leaving the lives of good people hanging in the balance, say so.

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Email: More is okay and works well - if it’s good

Nonprofit Marketing Blog

According to the eBenchmarks extras they’ve released, a study of forty nonprofits shows: We saw no correlation between email volume and fundraising response rates. Organizations that send a lot of fundraising appeals have roughly the same response rates as organizations that don’t. We also found that groups with high unsubscribe rates also had high fundraising response rates.

Retention Is The New Acquisition

The Agitator

As acquisition costs rise and response rates plummet, Tom and I have stepped up our rants on retention. Lots of folks pay lip service to the importance of donor ‘retention’. Far fewer know much about it, let alone do much of anything about it.

5 things to do now for year-end fundraising success

Nonprofit Marketing Blog

Take a close look at response rates from this year, and revisit last year’s December giving patterns. ” There are a lot of pieces that go into a fundraising campaign, and you’ll be more successful with a detailed marketing plan that includes a timeline, budget, and assigned responsibilities for each action item.

11 Rules for Video Fundraising

Fundraising 123

For example, if you hosted your video on YouTube and you saw the response rate was not so high, you could try hosting it in a different player to see if that gives you a higher response rate. Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit in your nonprofit's fundraising strategy? Apply these 11 important principles to get the most out of your video efforts.

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