iMarketSmart

AUGUST 15, 2018

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?

Response Rate 100

Response Rate Rate Lead Generation Automation 100

iMarketSmart

AUGUST 15, 2018

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?

Response Rate 100

Response Rate Rate Lead Generation Automation 100

iMarketSmart

JULY 24, 2013

So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that.

Response Rate 116

Response Rate Rate Plan Campaign 116

Fundraising 123

APRIL 11, 2012

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Want to increase donations through your email outreach? Have a subject line that makes you want to read more. .

Response Rate 184

Response Rate Rate Candy Florida 184

Kivi's Nonprofit Communications Blog

APRIL 1, 2013

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking Trends

Response Rate 197

Response Rate April Rate Email 197

Exactask Marketing

JUNE 30, 2016

In the Information Age, social media and other digital avenues now constitute the majority of fundraising efforts.

Direct Mail 56

Direct Mail Response Rate Mail Rate 56

Nonprofit Marketing Blog

APRIL 10, 2012

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Blog reader Marla Grant of the Florida Blood Services Foundation recently sent me a copy of her newsletters ( you can see them here ), which are chock-a-block with great stories.

Response Rate 63

Response Rate Rate Candy News 63

iMarketSmart

JUNE 3, 2016

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor acquisition donor cultivation donor relationship management donor retention fundraising blog fundraising solutions major donor fundraising major gift fundraising marketsmart Nonprofit Marketing Blog philanthropy blog Quick Response Code response rates SalesThe private sector knows all about responding to leads.

Response Rate 100

Response Rate Plan Donors Lead Generation 100

Fundraising 123

MARCH 28, 2013

The study, ba sed on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign , exam ines trends on fundraising response rates, email m essaging, soci al reach and mobile. .

Social Media 187

Social Media Online Fundraising Email Online 187

Kivi's Nonprofit Communications Blog

NOVEMBER 7, 2016

MomsRising recently tried this tactic and achieved an astounding 15 percent response rate on an after-action popup – 15 percent of the advocates who took the action also made a donation. Just to put that number in perspective, the average response rate for an email appeal is.06

Online 271

Online Response Rate Display Tactics 271

EveryAction

MAY 15, 2019

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%.

Benchmark 219

Benchmark Report Peer-to-peer Acquisition 219

Kivi's Nonprofit Communications Blog

MAY 2, 2017

Response rates for advocacy email declined , dropping 17% from 2015 levels. Fundraising email response rates experienced a small decline , dropping 8%. Share your responses – and better yet, what you’ll DO about them – in the Comments.

Benchmark 181

Benchmark Metrics Ads Email 181

Kivi's Nonprofit Communications Blog

SEPTEMBER 11, 2018

Here’s some stats of emoji’s potential in digital marketing: EMAIL : When used appropriately, emoji can help trigger higher response rates than traditional email. TEXT : Text messages with emojis have a higher response rate. Emoji!

Brazil 268

Brazil July Display Response Rate 268

iMarketSmart

JUNE 13, 2018

Copywriting tips that will guarantee you better response rates. Each year we round up the most popular blog posts from the prior year to create a book for our readers. I’m excited to share that the 2017 digest is ready to ship and you can get it for FREE by simply going here.

Best 130

Best Free Amazon Best Practice 130

Non Profit Marketing 360

OCTOBER 3, 2011

After analyzing more than 1 million Facebook updates, software developer Applum says posting updates using a third party application, such as Hootsuite, reduces response by 70%. For better response rates, update manually (at least until the algorithm changes). Apparently Facebook’s internal algorithm discounts posts by third parties.

Facebook 116

Facebook Response Rate Software Rate 116

Kivi's Nonprofit Communications Blog

JANUARY 15, 2020

In their 2018 year-end analysis , they found that nonprofits who saw their list size drop year-over-year (because they actively managed their lists, dropping the unengaged) also saw better returns: a 26% improvement in response rate and a 2% improvement in email revenue.

Email 158

Email Spam List Best Practice 158

The Agitator

JULY 25, 2012

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels.

Direct Mail 100

Direct Mail Mail Response Rate ROI 100

Fundraising 123

MAY 8, 2012

Here’s an example: Integrated online/offline messages will yield higher results in regard to money raised, average gift, and response rate (both online and offline) than will unrelated online and offline messages. Response rate (measured separately by channel and then combined).

Optimization 243

Optimization Test Response Rate Statistics 243

iMarketSmart

APRIL 21, 2017

Copywriting tips that will guarantee you better response rates. Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here.

Amazon 130

Amazon Lead Generation Free Response Rate 130

iMarketSmart

AUGUST 24, 2016

So, they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you. I love my staff!! They are so thoughtful!

Best 130

Best Free Amazon Response Rate 130

EveryAction

SEPTEMBER 20, 2016

Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared.

Metrics 183

Metrics Measure Social Media Media 183

Kivi's Nonprofit Communications Blog

NOVEMBER 9, 2016

Here’s what you’ll learn in this 60-minute online training: How to segment your email list to boost response rates. If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc.

Online Fundraising 220

Online Fundraising Online Techniques USA 220

iMarketSmart

FEBRUARY 11, 2019

And that’s why your response rates stink. This is why you get such low engagement and response rates. What the heck am I talking about?

Best Practice 130

Best Practice Best Practices Funnel Vendor 130

iMarketSmart

JUNE 22, 2015

Not only did it win, it crushed the others garnering a response rate that was nearly 3 times better than the control with gift amounts almost 17% higher.

Cost 176

Cost San Diego Response Rate California 176

Non Profit Marketing 360

JUNE 1, 2012

One of the first crises/campaigns to get noticed for its use of text was the the American Red Cross’s response to the earthquake in Haiti. The annual churn rate for text lists was 30.7 The benchmark text message unsubscribe rate was 0.69

How To 151

How To SMS Response Rate Haiti 151

Kivi's Nonprofit Communications Blog

OCTOBER 20, 2016

Reference their interest area (“as a member of our Safer Schools rapid response team”). ” Did we get a higher average gift by sending certain donors to a different landing page, without sacrificing the overall response rate?

Segmentation 265

Segmentation Ideas Online Fundraising Campaign 265

The Agitator

MARCH 5, 2017

Email software firm Boomerang looked at the response rates for over 350,000 emails, most asking for some sort of reply. Believe it or not, those three words — Thanks in advance — have magical properties.

Response Rate 70

Response Rate Firm Analysis Software 70

The Agitator

JULY 27, 2014

What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ].125% Another Tom Ahern gem arrived the other day.

Response Rate 98

Response Rate Income Rate Direct Mail 98

Kivi's Nonprofit Communications Blog

JULY 13, 2017

The response rate was just OK, as were donations. Monica Turner. Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. Kristina. Guest Post by Monica Turner.

Cards 218

Cards April Response Rate September 218

Kivi's Nonprofit Communications Blog

DECEMBER 15, 2016

Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Donation page completion rate. Email performance per message (number sent, open rate, click rate, action rate, unsure rate, total raised, average donation, number of donations).

Campaign 227

Campaign Rate Benchmark Open Rate 227

Fundraising 123

MAY 20, 2010

And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. The high unsubscribe rate on your fundraising email may be a sign that people are paying attention. More response, more unsubscribe. That goes along with the old direct mail correlation of more response, more complaints.

Statistics 103

Statistics Email Correlation Rate 103

Kivi's Nonprofit Communications Blog

OCTOBER 21, 2016

Get these 5 Donation Page Blunders That Kill Fundraising Response Rates fixed before year-end fundraising begins.

Link 256

Link Nonprofit Communications Communications November 256

Kivi's Nonprofit Communications Blog

MARCH 2, 2017

Doing so could boost response rates. December is done. Looking for your next great fundraising campaign? Try a member month campaign.

Campaign 207

Campaign Tips Minnesota Museum 207

Fundraising Coach

JULY 29, 2014

Bob is a direct response/direct mail copywriter and consultant. With a 1% response rate at an average gift of $25, you are bringing in $2,500 (100 gifts at $25 each). A 2% response brings that number up to $5,000 – still shy of your outgoing costs.

Acquisition 110

Acquisition Direct Mail Response Rate Cost 110

Nonprofit Marketing Blog

MARCH 30, 2012

How do your response rates stack up? M+R and NTEN are about to release their annual ebenchmarking study, and they have offered this sneak peek at the data. (If If you have trouble viewing the image in my post, the original is here. ).

Benchmark 78

Benchmark Response Rate Release Mobile 78

Kivi's Nonprofit Communications Blog

APRIL 19, 2012

The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. The average unsubscribe rate from a single email was 0.19%. (M+R). 2011 fundraising response rates flat at 0.08%, while the advocacy response rate increased 3.8% (up 28% from 2010). (M+R). On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks.

Stats 195

Stats Trends Email Marketing Email 195

Getting Attention

MARCH 28, 2012

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. Not clear what that means in terms of ultimate response. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

Benchmark 201

Benchmark Studies Campaign Work 201

Non Profit Marketing 360

JANUARY 4, 2014

8 blogs will observe that direct mail response is declining. 7 blogs will observe that email direct response rates are declining even faster. Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again? Not the news media, apparently, judging from the gusher of year-end reviews and new-year predictions filling our eyes and ears. Can you stand one more?

Response Rate 100

Response Rate January Direct Mail Advertisement 100

The Agitator

JULY 27, 2014

What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ].125% Another Tom Ahern gem arrived the other day.

Response Rate 74

Response Rate Income Rate Direct Mail 74

iMarketSmart

APRIL 3, 2014

Response rates keep going down and most planned giving marketing firms (not mine!) Michael Rosen and some others contributed to this article on my group on LinkedIn (Smart Planned Giving Marketers). I thought the information was very smart and thought I’d share it.

Marketing Budget 130

Marketing Budget Budget Plan Benchmark 130

iMarketSmart

DECEMBER 28, 2016

To improve your response rate, you must send highly targeted, relevant offers and information to your prospects. Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

Direct Mail 109

Direct Mail Mail Effective Effectiveness 109

The Agitator

MARCH 21, 2018

If one acquisition mail package has a response rate of 1.1% and an average gift of $28, you’d pick that over another with a response rate of 1% and an average gift of $25, right?

Segmentation 72

Segmentation Cost Satisfaction Response Rate 72

The Agitator

JUNE 21, 2018

Response rate vs. average gift: This one is the most obvious. If you measured only response rate, someone could reduce the ask string and lower the heck out of the amount of the ask in order to spike response rates.

Non-profit 60

Non-profit Metrics Response Rate Rate 60