iMarketSmart

AUGUST 15, 2018

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?

Response Rate 100

Response Rate Rate Lead Generation Automation 100

iMarketSmart

AUGUST 15, 2018

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?

Response Rate 100

Response Rate Rate Lead Generation Automation 100

iMarketSmart

JULY 24, 2013

So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that.

Response Rate 116

Response Rate Rate Plan Lead Generation 116

Fundraising 123

APRIL 11, 2012

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Want to increase donations through your email outreach? Have a subject line that makes you want to read more. .

Response Rate 184

Response Rate Rate Candy Florida 184

Kivi's Nonprofit Communications Blog

APRIL 1, 2013

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking Trends

Response Rate 197

Response Rate April Rate Email 197

Exactask Marketing

JUNE 30, 2016

In the Information Age, social media and other digital avenues now constitute the majority of fundraising efforts. However, direct mail remains a viable component in the overall marketing strategy of any nonprofit and should not be overlooked when it comes to helping your nonprofit clients maximize the effectiveness of their fundraising. direct mail Marketing

Direct Mail 43

Direct Mail Response Rate Mail Aging 43

Nonprofit Marketing Blog

APRIL 10, 2012

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Blog reader Marla Grant of the Florida Blood Services Foundation recently sent me a copy of her newsletters ( you can see them here ), which are chock-a-block with great stories.

Response Rate 63

Response Rate Rate Candy News 63

iMarketSmart

JUNE 3, 2016

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor acquisition donor cultivation donor relationship management donor retention fundraising blog fundraising solutions major donor fundraising major gift fundraising marketsmart Nonprofit Marketing Blog philanthropy blog Quick Response Code response rates SalesThe private sector knows all about responding to leads.

Response Rate 100

Response Rate Plan Donors Lead Generation 100

Fundraising 123

MARCH 28, 2013

The study, ba sed on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign , exam ines trends on fundraising response rates, email m essaging, soci al reach and mobile. . Social reach up, email response rates down. A decline in certain email metrics – such as a 27 percent decline in click-through rates for fundraising messages.

Social Media 144

Social Media Online Fundraising Email Response Rate 144

EveryAction

MAY 15, 2019

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%. Fundraising text messages had a click- through rate of 13%, which suggests relatively high engagement.

Benchmark 169

Benchmark Report Peer-to-peer Acquisition 169

Non Profit Marketing 360

OCTOBER 3, 2011

After analyzing more than 1 million Facebook updates, software developer Applum says posting updates using a third party application, such as Hootsuite, reduces response by 70%. For better response rates, update manually (at least until the algorithm changes). Apparently Facebook’s internal algorithm discounts posts by third parties.

Facebook 116

Facebook Response Rate Software Rate 116

Kivi's Nonprofit Communications Blog

NOVEMBER 7, 2016

MomsRising recently tried this tactic and achieved an astounding 15 percent response rate on an after-action popup – 15 percent of the advocates who took the action also made a donation. Just to put that number in perspective, the average response rate for an email appeal is.06 Is your nonprofit running petitions and other online advocacy actions?

Response Rate 208

Response Rate Online Display Tactics 208

iMarketSmart

JUNE 13, 2018

Copywriting tips that will guarantee you better response rates. Each year we round up the most popular blog posts from the prior year to create a book for our readers. I’m excited to share that the 2017 digest is ready to ship and you can get it for FREE by simply going here. Inside you’ll learn: How to get more productivity out of your day (become an army of one!). Common fundraising mistakes you should avoid. How to generate more gifts with fewer resources. And more!

Best 100

Best Free Amazon Response Rate 100

EveryAction

SEPTEMBER 20, 2016

Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared.

Metrics 179

Metrics Measure Social Media Media 179

The Agitator

JULY 25, 2012

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. The highest response rates—nearly 13 percent to a house list—was produced by telephone marketing.

Direct Mail 77

Direct Mail Mail Response Rate ROI 77

Fundraising 123

MAY 8, 2012

Here’s an example: Integrated online/offline messages will yield higher results in regard to money raised, average gift, and response rate (both online and offline) than will unrelated online and offline messages. Response rate (measured separately by channel and then combined). It’s not how many people you solicit; it’s how many responses you receive. A statistically valid test requires 100 responses for each test cell.

Optimization 187

Optimization Test Response Rate Statistics 187

iMarketSmart

APRIL 21, 2017

Copywriting tips that will guarantee you better response rates. Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here. Inside you’ll learn: How to get more productivity out of your day (become an army of one!). Common fundraising mistakes you should avoid. How to generate more gifts with fewer resources. And more!

Amazon 100

Amazon Lead Generation Response Rate Free 100

Kivi's Nonprofit Communications Blog

MAY 2, 2017

Response rates for advocacy email declined , dropping 17% from 2015 levels. Fundraising email response rates experienced a small decline , dropping 8%. Share your responses – and better yet, what you’ll DO about them – in the Comments. Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated.

Benchmark 140

Benchmark Metrics Ads Response Rate 140

Kivi's Nonprofit Communications Blog

NOVEMBER 17, 2020

And in their 2018 year-end analysis , M+R also found that nonprofits who saw their list size drop year-over-year (because they actively managed their lists, dropping the unengaged) also saw better returns: a 26% improvement in response rate and a 2% improvement in email revenue.

Email Marketing 201

Email Marketing Email Campaign Spam 201

iMarketSmart

AUGUST 24, 2016

So, they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you. I love my staff!! They are so thoughtful! They figured that some of our thousands of blog subscribers might want a super-concise book of my best blog posts. Then they separated them into three major categories: Fundraising. Major gifts. Planned gifts. The result is an 85-page book with that’s really easy to read.

Best 100

Best Free Amazon Response Rate 100

Kivi's Nonprofit Communications Blog

SEPTEMBER 11, 2018

Here’s some stats of emoji’s potential in digital marketing: EMAIL : When used appropriately, emoji can help trigger higher response rates than traditional email. APPS : Push notifications with emojis saw 85 percent greater open rates on average, compared to those sent without emojis. TEXT : Text messages with emojis have a higher response rate. These Emojis Can Increase Click-Through Rates, According to New Data – Hubspot. Emoji!

Brazil 204

Brazil July Display Response Rate 204

Fundraising 123

MAY 20, 2010

And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. The high unsubscribe rate on your fundraising email may be a sign that people are paying attention. More response, more unsubscribe. That goes along with the old direct mail correlation of more response, more complaints.

Statistics 103

Statistics Email Correlation Rate 103

iMarketSmart

JUNE 22, 2015

Not only did it win, it crushed the others garnering a response rate that was nearly 3 times better than the control with gift amounts almost 17% higher. And, compared with #2 and #3, although there was no sizable increase in gift amounts, the response rate for #4 (the grant appeal) were almost double compared with both of the others.

Cost 135

Cost San Diego Response Rate California 135

Non Profit Marketing 360

JUNE 1, 2012

One of the first crises/campaigns to get noticed for its use of text was the the American Red Cross’s response to the earthquake in Haiti. If you’re still not sure text messaging is in your future, consider some of the takeaways from a 2010 report by MobileActive.org : Lists grew at a rate of 49.5 The annual churn rate for text lists was 30.7 The benchmark text message unsubscribe rate was 0.69 The response rate for call-in advocacy text messages was 4.7

How To 116

How To Response Rate Haiti Benchmark 116

iMarketSmart

FEBRUARY 11, 2019

And that’s why your response rates stink. This is why you get such low engagement and response rates. What the heck am I talking about? Major gift fundraising communications (especially legacy gift marketing) tend to focus too much on showing supporters how they can make a major or legacy gift; when they should focus, instead, on creating dialogue to understand why people care and then informing them why they should give.

Best Practices 100

Best Practices Best Practice Funnel Vendor 100

The Agitator

MARCH 5, 2017

Email software firm Boomerang looked at the response rates for over 350,000 emails, most asking for some sort of reply. Believe it or not, those three words — Thanks in advance — have magical properties. Which this post is actually testing … I’ll come back to that in a moment. Every fundraiser knows the importance of timely donor thank you’s.

Response Rate 54

Response Rate Firm Analysis Software 54

The Agitator

JULY 27, 2014

What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ].125% Another Tom Ahern gem arrived the other day. 125% (for every 800 appeals mailed, you receive one gift) [ ].25% 25% (for every 400 appeals mailed, you receive one gift) [ ].5%

Response Rate 75

Response Rate Income Rate Direct Mail 75

Non Profit Marketing 360

JANUARY 4, 2014

8 blogs will observe that direct mail response is declining. 7 blogs will observe that email direct response rates are declining even faster. Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again? Not the news media, apparently, judging from the gusher of year-end reviews and new-year predictions filling our eyes and ears. Can you stand one more?

Response Rate 100

Response Rate January Direct Mail Advertisement 100

iMarketSmart

DECEMBER 28, 2016

To improve your response rate, you must send highly targeted, relevant offers and information to your prospects. Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

Direct Mail 109

Direct Mail Mail Effective Effectiveness 109

Kivi's Nonprofit Communications Blog

JANUARY 15, 2020

For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. .

Email 194

Email Spam List Best Practices 194

Fundraising Coach

JULY 29, 2014

Bob is a direct response/direct mail copywriter and consultant. With a 1% response rate at an average gift of $25, you are bringing in $2,500 (100 gifts at $25 each). A 2% response brings that number up to $5,000 – still shy of your outgoing costs. You may be familiar with direct mail costs and typical response rates – for both donor acquisition and donor renewals. But what if your response rate is less than 1% - say, a half of 1% (.005).

Acquisition 85

Acquisition Direct Mail Response Rate Cost 85

Nonprofit Marketing Blog

MARCH 30, 2012

How do your response rates stack up? M+R and NTEN are about to release their annual ebenchmarking study, and they have offered this sneak peek at the data. (If If you have trouble viewing the image in my post, the original is here. ). Are you doing better or worse with your online giving, advocacy, mobile and social media? ”>. The findings are from 44 leading nonprofits like AARP, Planned Parenthood, and World Wildlife Fund

Benchmark 60

Benchmark Response Rate Mobile Release 60

Kivi's Nonprofit Communications Blog

NOVEMBER 9, 2016

Here’s what you’ll learn in this 60-minute online training: How to segment your email list to boost response rates. If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc. – and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns. Presented by Kerri Karvetski. Thursday, November 10th, 2016. 1:00 p.m. Eastern (10:00 a.m. Pacific).

Online Fundraising 166

Online Fundraising Techniques Online USA 166

Getting Attention

MARCH 28, 2012

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. Not clear what that means in terms of ultimate response. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

Benchmark 154

Benchmark Studies Campaign Work 154

Fundraising 123

JULY 24, 2012

For example, if you hosted your video on YouTube and you saw the response rate was not so high, you could try hosting it in a different player to see if that gives you a higher response rate. Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit in your nonprofit's fundraising strategy? Apply these 11 important principles to get the most out of your video efforts.

Rules 161

Rules Video Fundraising Fundraiser 161

The Agitator

JULY 27, 2014

What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ].125% Another Tom Ahern gem arrived the other day. 125% (for every 800 appeals mailed, you receive one gift) [ ].25% 25% (for every 400 appeals mailed, you receive one gift) [ ].5%

Response Rate 57

Response Rate Income Rate Direct Mail 57

The Agitator

FEBRUARY 4, 2015

It’s all about transactional data — response rates, Donor retention / loyalty / commitment Fundraising analytics / data Research premium Let me suggest that for fundraisers there are three levels of analysis — three forms of perspective — about what’s going on with donors. Here are my terms for them: 1. Ignorespective 2. Retrospective 3.

Analysis 75

Analysis Response Rate Best Practices Best Practice 75

iMarketSmart

APRIL 3, 2014

Response rates keep going down and most planned giving marketing firms (not mine!) Michael Rosen and some others contributed to this article on my group on LinkedIn (Smart Planned Giving Marketers). I thought the information was very smart and thought I’d share it. Here are the reasons why planned gift marketing budgets are so small: 1- Tension. Every dollar invested in planned giving is a dollar taken away from current mission fulfillment. 2- Misunderstanding.

Marketing Budget 100

Marketing Budget Budget Plan Benchmark 100

Kivi's Nonprofit Communications Blog

APRIL 19, 2012

The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. The average unsubscribe rate from a single email was 0.19%. (M+R). 2011 fundraising response rates flat at 0.08%, while the advocacy response rate increased 3.8% (up 28% from 2010). (M+R). On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks.

Stats 197

Stats Trends Email Marketing Email 197

Kivi's Nonprofit Communications Blog

OCTOBER 20, 2016

Reference their interest area (“as a member of our Safer Schools rapid response team”). ” Did we get a higher average gift by sending certain donors to a different landing page, without sacrificing the overall response rate? Did the prospect segment respond better to simpler, shorter messaging, or did they respond at the same rate? Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both.

Segmentation 205

Segmentation Ideas Online Fundraising Campaign 205

EveryAction

MAY 24, 2018

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. More importantly, nonprofits have integrated social media more tightly with their other digital and direct response channels. Email messaging drove 28% of all online revenue in 2017, coupled with a decline in the fundraising email response rate by 6%, to 0.06%. boost in their conversion rates.

Benchmark 137

Benchmark Trends Report Automation 137

Fundraising 123

JUNE 15, 2011

Return Path shows that click-through rates can be 75% higher in emails that have subject lines with 49 or fewer characters versus subject lines with 50 or more. Experiment with sending frequency, and compare opens, clicks and opt-out rates to gauge your audience’s engagement. There is no need to settle for mediocre response rates when a spiffed-up subject line or more personalized content is all that’s standing in the way of stellar response rates.

Email 112

Email Frequency Test Response Rate 112

Fundraising 123

MAY 20, 2010

Organizations with small list size (under 100,000) had DOUBLE the email response rate for fundraising compared to other groups. Small groups also had higher click-through rates and open rates on their emails (20% open rates compared to 14% across all groups, DOUBLE click-through rates compared to other organizations). The study authors urged nonprofits to work to improve your click-through rates.

Organization 131

Organization Organic Online Rate 131