Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?

Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why looking at response rates for planned giving campaigns is a rookie mistake.

iMarketSmart

So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that.

7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Want to increase donations through your email outreach? Have a subject line that makes you want to read more. .

No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking Trends

Three Tips for Improving Direct Mail Marketing Response Rates for Nonprofit Organizations

Exactask Marketing

In the Information Age, social media and other digital avenues now constitute the majority of fundraising efforts. However, direct mail remains a viable component in the overall marketing strategy of any nonprofit and should not be overlooked when it comes to helping your nonprofit clients maximize the effectiveness of their fundraising. direct mail Marketing

7 Ways to get better response rates to your e-news

Nonprofit Marketing Blog

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Blog reader Marla Grant of the Florida Blood Services Foundation recently sent me a copy of her newsletters ( you can see them here ), which are chock-a-block with great stories.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor acquisition donor cultivation donor relationship management donor retention fundraising blog fundraising solutions major donor fundraising major gift fundraising marketsmart Nonprofit Marketing Blog philanthropy blog Quick Response Code response rates SalesThe private sector knows all about responding to leads.

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The study, ba sed on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign , exam ines trends on fundraising response rates, email m essaging, soci al reach and mobile. . Social reach up, email response rates down. A decline in certain email metrics – such as a 27 percent decline in click-through rates for fundraising messages.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email fundraising response rates are down 13%. Email advocacy response rates are down 15%. Fundraising text messages had a click- through rate of 13%, which suggests relatively high engagement.

Facebook: Those Time-Saving Apps Cut Responses

Non Profit Marketing 360

After analyzing more than 1 million Facebook updates, software developer Applum says posting updates using a third party application, such as Hootsuite, reduces response by 70%. For better response rates, update manually (at least until the algorithm changes). Apparently Facebook’s internal algorithm discounts posts by third parties.

After-Action Pop-Ups: The Secret to Getting Gifts From Your Online Advocates

Kivi's Nonprofit Communications Blog

MomsRising recently tried this tactic and achieved an astounding 15 percent response rate on an after-action popup – 15 percent of the advocates who took the action also made a donation. Just to put that number in perspective, the average response rate for an email appeal is.06 Is your nonprofit running petitions and other online advocacy actions?

The Best of SmartIdeas 2017 Book Now Available! – Get it free from us, quantities limited!

iMarketSmart

Copywriting tips that will guarantee you better response rates. Each year we round up the most popular blog posts from the prior year to create a book for our readers. I’m excited to share that the 2017 digest is ready to ship and you can get it for FREE by simply going here. Inside you’ll learn: How to get more productivity out of your day (become an army of one!). Common fundraising mistakes you should avoid. How to generate more gifts with fewer resources. And more!

Best 100

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared.

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. The highest response rates—nearly 13 percent to a house list—was produced by telephone marketing.

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

Fundraising 123

Here’s an example: Integrated online/offline messages will yield higher results in regard to money raised, average gift, and response rate (both online and offline) than will unrelated online and offline messages. Response rate (measured separately by channel and then combined). It’s not how many people you solicit; it’s how many responses you receive. A statistically valid test requires 100 responses for each test cell.

Why go to Amazon when you can get it here for free?

iMarketSmart

Copywriting tips that will guarantee you better response rates. Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here. Inside you’ll learn: How to get more productivity out of your day (become an army of one!). Common fundraising mistakes you should avoid. How to generate more gifts with fewer resources. And more!

Amazon 100

GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Kivi's Nonprofit Communications Blog

Response rates for advocacy email declined , dropping 17% from 2015 levels. Fundraising email response rates experienced a small decline , dropping 8%. Share your responses – and better yet, what you’ll DO about them – in the Comments. Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated.

Want the best of Smartideas for free?

iMarketSmart

So, they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you. I love my staff!! They are so thoughtful! They figured that some of our thousands of blog subscribers might want a super-concise book of my best blog posts. Then they separated them into three major categories: Fundraising. Major gifts. Planned gifts. The result is an 85-page book with that’s really easy to read.

Best 100

BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Kivi's Nonprofit Communications Blog

Here’s some stats of emoji’s potential in digital marketing: EMAIL : When used appropriately, emoji can help trigger higher response rates than traditional email. APPS : Push notifications with emojis saw 85 percent greater open rates on average, compared to those sent without emojis. TEXT : Text messages with emojis have a higher response rate. These Emojis Can Increase Click-Through Rates, According to New Data – Hubspot. Emoji!

Brazil 205

Do people prefer when others pay for a nonprofits’ administrative costs?

iMarketSmart

Not only did it win, it crushed the others garnering a response rate that was nearly 3 times better than the control with gift amounts almost 17% higher. And, compared with #2 and #3, although there was no sizable increase in gift amounts, the response rate for #4 (the grant appeal) were almost double compared with both of the others.

Cost 135

How Do Your Email Statistics Stack Up?

Fundraising 123

And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. The high unsubscribe rate on your fundraising email may be a sign that people are paying attention. More response, more unsubscribe. That goes along with the old direct mail correlation of more response, more complaints.

Too much major and legacy gift fundraising is focused on HOW when it should be focused on WHY.

iMarketSmart

And that’s why your response rates stink. This is why you get such low engagement and response rates. What the heck am I talking about? Major gift fundraising communications (especially legacy gift marketing) tend to focus too much on showing supporters how they can make a major or legacy gift; when they should focus, instead, on creating dialogue to understand why people care and then informing them why they should give.

#TECH: Why & How To Send One Text Message To Your Nonprofit’s Constituents

Non Profit Marketing 360

One of the first crises/campaigns to get noticed for its use of text was the the American Red Cross’s response to the earthquake in Haiti. If you’re still not sure text messaging is in your future, consider some of the takeaways from a 2010 report by MobileActive.org : Lists grew at a rate of 49.5 The annual churn rate for text lists was 30.7 The benchmark text message unsubscribe rate was 0.69 The response rate for call-in advocacy text messages was 4.7

How To 116

Thanks In Advance

The Agitator

Email software firm Boomerang looked at the response rates for over 350,000 emails, most asking for some sort of reply. Believe it or not, those three words — Thanks in advance — have magical properties. Which this post is actually testing … I’ll come back to that in a moment. Every fundraiser knows the importance of timely donor thank you’s.

The Power Of Reciprocity

The Agitator

What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ].125% Another Tom Ahern gem arrived the other day. 125% (for every 800 appeals mailed, you receive one gift) [ ].25% 25% (for every 400 appeals mailed, you receive one gift) [ ].5%

Oy, Another Year. Who Knew?

Non Profit Marketing 360

8 blogs will observe that direct mail response is declining. 7 blogs will observe that email direct response rates are declining even faster. Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again? Not the news media, apparently, judging from the gusher of year-end reviews and new-year predictions filling our eyes and ears. Can you stand one more?

The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. .

Email 196

3 ways to use direct mail effectively in the age of social media

iMarketSmart

To improve your response rate, you must send highly targeted, relevant offers and information to your prospects. Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

[Guest Post] Donor Acquisition – the painful necessity of fundraising

Fundraising Coach

Bob is a direct response/direct mail copywriter and consultant. With a 1% response rate at an average gift of $25, you are bringing in $2,500 (100 gifts at $25 each). A 2% response brings that number up to $5,000 – still shy of your outgoing costs. You may be familiar with direct mail costs and typical response rates – for both donor acquisition and donor renewals. But what if your response rate is less than 1% - say, a half of 1% (.005).

How does your online engagement stack up? Check the benchmarks.

Nonprofit Marketing Blog

How do your response rates stack up? M+R and NTEN are about to release their annual ebenchmarking study, and they have offered this sneak peek at the data. (If If you have trouble viewing the image in my post, the original is here. ). Are you doing better or worse with your online giving, advocacy, mobile and social media? ”>. The findings are from 44 leading nonprofits like AARP, Planned Parenthood, and World Wildlife Fund

Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

Kivi's Nonprofit Communications Blog

Here’s what you’ll learn in this 60-minute online training: How to segment your email list to boost response rates. If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc. – and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns. Presented by Kerri Karvetski. Thursday, November 10th, 2016. 1:00 p.m. Eastern (10:00 a.m. Pacific).

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. Not clear what that means in terms of ultimate response. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

11 Rules for Video Fundraising

Fundraising 123

For example, if you hosted your video on YouTube and you saw the response rate was not so high, you could try hosting it in a different player to see if that gives you a higher response rate. Using video in your fundraising campaign can be an easy and effective way to tell a story and capture the attention of your supporters. How does video fit in your nonprofit's fundraising strategy? Apply these 11 important principles to get the most out of your video efforts.

Rules 161

But Why?

The Agitator

It’s all about transactional data — response rates, Donor retention / loyalty / commitment Fundraising analytics / data Research premium Let me suggest that for fundraisers there are three levels of analysis — three forms of perspective — about what’s going on with donors. Here are my terms for them: 1. Ignorespective 2. Retrospective 3.

The Power Of Reciprocity

The Agitator

What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ].125% Another Tom Ahern gem arrived the other day. 125% (for every 800 appeals mailed, you receive one gift) [ ].25% 25% (for every 400 appeals mailed, you receive one gift) [ ].5%

6 Reasons Why Planned Gift Marketing Budgets Are So Small

iMarketSmart

Response rates keep going down and most planned giving marketing firms (not mine!) Michael Rosen and some others contributed to this article on my group on LinkedIn (Smart Planned Giving Marketers). I thought the information was very smart and thought I’d share it. Here are the reasons why planned gift marketing budgets are so small: 1- Tension. Every dollar invested in planned giving is a dollar taken away from current mission fulfillment. 2- Misunderstanding.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. The average unsubscribe rate from a single email was 0.19%. (M+R). 2011 fundraising response rates flat at 0.08%, while the advocacy response rate increased 3.8% (up 28% from 2010). (M+R). On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks.

Stats 194

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Reference their interest area (“as a member of our Safer Schools rapid response team”). ” Did we get a higher average gift by sending certain donors to a different landing page, without sacrificing the overall response rate? Did the prospect segment respond better to simpler, shorter messaging, or did they respond at the same rate? Are all your email subscribers the same? Of course not! Some donate. Some volunteer. Some do both.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. More importantly, nonprofits have integrated social media more tightly with their other digital and direct response channels. Email messaging drove 28% of all online revenue in 2017, coupled with a decline in the fundraising email response rate by 6%, to 0.06%. boost in their conversion rates.

Personalization in Marketing: A Nonprofit’s Guide to Success

Ann Green

Specifically, the best way to increase your donor retention rate is to make sure your new donors feel welcomed and appreciated by your nonprofit.

Variety is the Spice of Email

Fundraising 123

Return Path shows that click-through rates can be 75% higher in emails that have subject lines with 49 or fewer characters versus subject lines with 50 or more. Experiment with sending frequency, and compare opens, clicks and opt-out rates to gauge your audience’s engagement. There is no need to settle for mediocre response rates when a spiffed-up subject line or more personalized content is all that’s standing in the way of stellar response rates.

Email 112

Small Nonprofits Outperform Larger Organizations Online

Fundraising 123

Organizations with small list size (under 100,000) had DOUBLE the email response rate for fundraising compared to other groups. Small groups also had higher click-through rates and open rates on their emails (20% open rates compared to 14% across all groups, DOUBLE click-through rates compared to other organizations). The study authors urged nonprofits to work to improve your click-through rates.