iMarketSmart

AUGUST 15, 2018

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?

Response Rate 100

Response Rate Rate Automation Best Practice 100

iMarketSmart

AUGUST 15, 2018

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?

Response Rate 100

Response Rate Rate Automation Best Practice 100

iMarketSmart

JULY 24, 2013

So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that.

Response Rate 116

Response Rate Rate Plan Campaign 116

Fundraising 123

APRIL 11, 2012

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Want to increase donations through your email outreach? Have a subject line that makes you want to read more. .

Response Rate 184

Response Rate Rate Candy Florida 184

Kivi's Nonprofit Communications Blog

APRIL 1, 2013

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking Trends

Response Rate 192

Response Rate April Rate Email 192

Exactask Marketing

JUNE 30, 2016

In the Information Age, social media and other digital avenues now constitute the majority of fundraising efforts.

Direct Mail 56

Direct Mail Response Rate Mail Rate 56

Nonprofit Marketing Blog

APRIL 10, 2012

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Blog reader Marla Grant of the Florida Blood Services Foundation recently sent me a copy of her newsletters ( you can see them here ), which are chock-a-block with great stories.

Response Rate 63

Response Rate Rate News Candy 63

iMarketSmart

JUNE 3, 2016

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor acquisition donor cultivation donor relationship management donor retention fundraising blog fundraising solutions major donor fundraising major gift fundraising marketsmart Nonprofit Marketing Blog philanthropy blog Quick Response Code response rates SalesThe private sector knows all about responding to leads.

Plan 100

Plan Response Rate Donors Contact 100

Kivi's Nonprofit Communications Blog

NOVEMBER 7, 2016

MomsRising recently tried this tactic and achieved an astounding 15 percent response rate on an after-action popup – 15 percent of the advocates who took the action also made a donation. Just to put that number in perspective, the average response rate for an email appeal is.06

Online 268

Online Response Rate Display Tactics 268

Kivi's Nonprofit Communications Blog

SEPTEMBER 11, 2018

Here’s some stats of emoji’s potential in digital marketing: EMAIL : When used appropriately, emoji can help trigger higher response rates than traditional email. TEXT : Text messages with emojis have a higher response rate. Emoji!

Brazil 259

Brazil July Display Response Rate 259

Fundraising 123

MARCH 28, 2013

The study, ba sed on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign , exam ines trends on fundraising response rates, email m essaging, soci al reach and mobile. .

Social Media 187

Social Media Online Fundraising Email Online 187

Kivi's Nonprofit Communications Blog

OCTOBER 21, 2016

Get these 5 Donation Page Blunders That Kill Fundraising Response Rates fixed before year-end fundraising begins.

Link 250

Link Nonprofit Communications Communications November 250

iMarketSmart

JUNE 13, 2018

Copywriting tips that will guarantee you better response rates. Each year we round up the most popular blog posts from the prior year to create a book for our readers. I’m excited to share that the 2017 digest is ready to ship and you can get it for FREE by simply going here.

Best 130

Best Free Amazon Best Practice 130

The Agitator

JULY 25, 2012

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels.

Direct Mail 100

Direct Mail Mail Response Rate ROI 100

Kivi's Nonprofit Communications Blog

MAY 2, 2017

Response rates for advocacy email declined , dropping 17% from 2015 levels. Fundraising email response rates experienced a small decline , dropping 8%. Share your responses – and better yet, what you’ll DO about them – in the Comments.

Benchmark 175

Benchmark Metrics Ads Email 175

Getting Attention

MARCH 28, 2012

Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns. Not clear what that means in terms of ultimate response. Fundraising and advocacy campaign open rates hold steady, but response rates rose for advocacy campaigns.

Benchmark 201

Benchmark Studies Campaign Work 201

Non Profit Marketing 360

OCTOBER 3, 2011

After analyzing more than 1 million Facebook updates, software developer Applum says posting updates using a third party application, such as Hootsuite, reduces response by 70%. For better response rates, update manually (at least until the algorithm changes). Apparently Facebook’s internal algorithm discounts posts by third parties.

Facebook 116

Facebook Response Rate Software Rate 116

iMarketSmart

APRIL 21, 2017

Copywriting tips that will guarantee you better response rates. Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . At last, the digest is ready to ship and you can get it for FREE by simply going here.

Amazon 130

Amazon Lead Generation Free Response Rate 130

The Agitator

MARCH 5, 2017

Email software firm Boomerang looked at the response rates for over 350,000 emails, most asking for some sort of reply. Believe it or not, those three words — Thanks in advance — have magical properties.

Response Rate 70

Response Rate Analysis Firm Software 70

Fundraising 123

MAY 8, 2012

Here’s an example: Integrated online/offline messages will yield higher results in regard to money raised, average gift, and response rate (both online and offline) than will unrelated online and offline messages. Response rate (measured separately by channel and then combined).

Optimization 243

Optimization Test Response Rate Statistics 243

EveryAction

SEPTEMBER 20, 2016

Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared.

Metrics 189

Metrics Social Media Measure Media 189

The Agitator

JULY 27, 2014

What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ].125% Another Tom Ahern gem arrived the other day.

Response Rate 98

Response Rate Income Rate Direct Mail 98

iMarketSmart

AUGUST 24, 2016

So, they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you. I love my staff!! They are so thoughtful!

Best 130

Best Free Amazon Response Rate 130

The Agitator

JUNE 21, 2018

Response rate vs. average gift: This one is the most obvious. If you measured only response rate, someone could reduce the ask string and lower the heck out of the amount of the ask in order to spike response rates.

Non-profit 60

Non-profit Metrics Response Rate Rate 60

Kivi's Nonprofit Communications Blog

NOVEMBER 9, 2016

Here’s what you’ll learn in this 60-minute online training: How to segment your email list to boost response rates. If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc.

Online Fundraising 210

Online Fundraising Online Techniques USA 210

iMarketSmart

JUNE 22, 2015

Not only did it win, it crushed the others garnering a response rate that was nearly 3 times better than the control with gift amounts almost 17% higher.

Cost 176

Cost San Diego Response Rate California 176

The Agitator

MARCH 21, 2018

If one acquisition mail package has a response rate of 1.1% and an average gift of $28, you’d pick that over another with a response rate of 1% and an average gift of $25, right?

Segmentation 72

Segmentation Cost Satisfaction Response Rate 72

Kivi's Nonprofit Communications Blog

OCTOBER 20, 2016

Reference their interest area (“as a member of our Safer Schools rapid response team”). ” Did we get a higher average gift by sending certain donors to a different landing page, without sacrificing the overall response rate?

Segmentation 261

Segmentation Ideas Online Fundraising Campaign 261

The Agitator

MARCH 28, 2018

The answer, as you can see, is to ask immediately: Every 30 days that passed before a solicitation went out after the patient’s first visit dropped response rate by 30%. Every 30 days that passed before a solicitation went out after the patient’s final visit cut response rates in half.

Belgium 74

Belgium P2P Response Rate Funnel 74

The Agitator

JULY 27, 2014

What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ].125% Another Tom Ahern gem arrived the other day.

Response Rate 74

Response Rate Income Rate Direct Mail 74

Kivi's Nonprofit Communications Blog

JULY 13, 2017

The response rate was just OK, as were donations. Monica Turner. Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. Kristina. Guest Post by Monica Turner.

Cards 206

Cards Response Rate July April 206

Non Profit Marketing 360

JUNE 1, 2012

One of the first crises/campaigns to get noticed for its use of text was the the American Red Cross’s response to the earthquake in Haiti. The annual churn rate for text lists was 30.7 The benchmark text message unsubscribe rate was 0.69

How To 151

How To SMS Response Rate Haiti 151

Kivi's Nonprofit Communications Blog

DECEMBER 15, 2016

Average open rate. Average click rate. Average donation rate. Average unsubscribe rate. Donation page completion rate. Email performance per message (number sent, open rate, click rate, action rate, unsure rate, total raised, average donation, number of donations).

Campaign 214

Campaign Rate Benchmark Open Rate 214

Kivi's Nonprofit Communications Blog

MARCH 2, 2017

Doing so could boost response rates. December is done. Looking for your next great fundraising campaign? Try a member month campaign.

Campaign 198

Campaign Tips Minnesota Museum 198

The Agitator

MAY 1, 2018

50 each in the mail: Response rate. Almost certainly the $50 donor: Their retention rate will be higher. Let’s look at the same example above with this metric filled in: Response rate. Differences in retention rates among groups.

Cost 74

Cost Average Response Rate Rate 74

Fundraising 123

MAY 20, 2010

And get this: we found a positive correlation between email fundraising response rate and unsubscribe rate. The high unsubscribe rate on your fundraising email may be a sign that people are paying attention. More response, more unsubscribe. That goes along with the old direct mail correlation of more response, more complaints.

Statistics 103

Statistics Email Correlation Rate 103

EveryAction

MAY 24, 2018

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. More importantly, nonprofits have integrated social media more tightly with their other digital and direct response channels. Email messaging drove 28% of all online revenue in 2017, coupled with a decline in the fundraising email response rate by 6%, to 0.06%. boost in their conversion rates.

Benchmark 155

Benchmark Trends Report Automation 155

The Agitator

FEBRUARY 4, 2015

It’s all about transactional data — response rates, Donor retention / loyalty / commitment Fundraising analytics / data Research premium Let me suggest that for fundraisers there are three levels of analysis — three forms of perspective — about what’s going on with donors. Here are my terms for them: 1. Ignorespective 2. Retrospective 3.

Analysis 75

Analysis Response Rate Best Practice Best Practices 75

Kivi's Nonprofit Communications Blog

APRIL 26, 2016

For example, the report shows that open rates, click-through rates, and response rates were down in 2015. Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released.

Benchmark 152

Benchmark Trends Studies Metrics 152

The Agitator

DECEMBER 27, 2017

Good — here we go with the results**: Response rate. For some, that may turn them off (although the decline in response rate wasn’t statistically significant). The matches increase response rates, but the average gift was significantly lower in all of the matches.

Response Rate 61

Response Rate Trigger Rate Lead 61

Nonprofit Marketing Blog

MARCH 30, 2012

How do your response rates stack up? M+R and NTEN are about to release their annual ebenchmarking study, and they have offered this sneak peek at the data. (If If you have trouble viewing the image in my post, the original is here. ).

Benchmark 78

Benchmark Response Rate Release Mobile 78

Kivi's Nonprofit Communications Blog

APRIL 19, 2012

The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. The average unsubscribe rate from a single email was 0.19%. (M+R). 2011 fundraising response rates flat at 0.08%, while the advocacy response rate increased 3.8% (up 28% from 2010). (M+R). On Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks.

Stats 191

Stats Trends Email Marketing Email 191

iMarketSmart

DECEMBER 28, 2016

To improve your response rate, you must send highly targeted, relevant offers and information to your prospects. Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

Direct Mail 109

Direct Mail Mail Effective Effectiveness 109