Clinique is owned by the Estee Lauder Companies, so the benefiting charity is the Breast Cancer Research Foundation, which was founded by Evelyn Lauder in 1993. MORE
Here is one of the four strategies they used to overhaul their e-newsletters: The team developed a research process to identify newsletter articles and interview subjects that were timely and relevant to their audience. They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. MORE
She’s going to be speaking about specifically the one thing that nonprofits can do to save money and make exponentially more money based on her research. What did you find in your research? Mazarine Treyz: Hey, everybody. Welcome. MORE
Read on for tips from DonorSearch 's Ryan Woroneicki on how to make prospect research part of your event planning. prospect research eventsDo you have events planned as part of your end-of-year fundraising push? MORE
audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes. MORE
Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. Why do people need research? [07:19]. Prospect researchers and MarketSmart [19:46]. Prospect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08). MORE
That was the declaration by Marc Mathieu in his talk with us at the Transformative Consumer Research Conference. His point was that the world needs TCR now more than ever; researchers with a POV (make it a better world) and an idealism that drives them forward. And on a personal note to consumer researchers who may read this I want to add my thanks for the enrichment and ideas I received at the conference - and the kind words about some of my positive disruptions. MORE
You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about in Chapter 3 of my book ). Cooperative Extension’s Water Outreach Target Audience Database for research compiled to help water scientists and managers reach their target audiences. Market Research Nonprofit CommunicationsYou’ve accepted that “the general public” is not a target audience. Congratulations! MORE
Most of the pink ribbon cause marketing we’ll see this month won’t make a clear distinction between research and awareness. Still, there’s a number of people who think that the only legitimate use of pink ribbon cause marketing monies is to fund research. In the effort above from etailer www.Electric-Yoga.com , “15% percent of your purchase of the month’s item (the Electric Mat) benefits research (my emphasis) at City of Hope.” They want to sponsor research. MORE
Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources. MORE
Tags: Stetson University Student Researcher Cause-Related Marketing Ads MORE
Don''t Miss these Posts fundraising marketing metrics nonprofit management research premium You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. MORE
But often nonprofits squander the opportunities given to them by not doing any research. Before we get started, a word of warning: the goal of research isn''t to snoop. The best place to start your research is in your own database. One of the best donor research tools is Google. MORE
Tags: Don't Miss these Posts Hot Research branding cause marketing charities communications fundraising issue fundraising nonprofit management nonprofits MORE
She told me how she and her partner, Kellie Heckman, were using market research to change the way they talked about spaying and neutering pets — and some surprises they discovered along the way. In our research, we also asked people about their media habits. MORE
Finally, but quite unsurprisingly, Pew Research demonstrates the fact that Facebook leads all other social-networking platforms by quite a margin. Digital Politics: *Pew Research findings on technology and campaign 2012. MORE
Papers, presentations, and social communications content all require that you do research and turn your findings into something that's eye-catching and memorable. MORE
In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Research Search Trends First: It’s not best to simply hurry up and apply. MORE
A new research area around gender cues and its impact on awareness and fundraising efforts is just getting off the ground according to Dr. Stefano Puntoni, an Associate Professor of Marketing Management at the Rotterdam School of Management, in an interview conducted by Harvard Business Review. MORE
The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Picture this. MORE
And yet there’s still some research I’d like to see. That’s a reasonably broad mix of cause marketing research in less than a quarter, and yet even in the aggregate that’s not very satisfying. Landor Associates Nielsen Edelman Cause Marketing ResearchScarcely a week goes by that someone doesn’t release a study or survey about cause marketing. MORE
nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. For Momentum's new research takes on the number one question people ask about cause partnerships: "How long will it take?" MORE
Scientists have now done enough research on the human brain to provide marketers with much less obvious ways of triggering a purchase. Research shows that color can increase brand recognition by up to 80%. MORE
Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources. MORE
A new research area around gender cues and its impact on awareness and fundraising efforts is just getting off the ground according to Dr. Stefano Puntoni, an Associate Professor of Marketing Management at the Rotterdam School of Management, in an interview conducted by Harvard Business Review. MORE
The biggest change in formative research that social marketers are still learning how to do well is concept testing. If I can do only one type of formative research, I always choose concept testing. Audience Research Campaigns and Programs Research Methods MORE
I''m pleased to welcome Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. Prospect research is so vitally important to successful nonprofit fundraising. Improve Your Nonprofit''s Fundraising with Prospect Research. What is prospect research? MORE
Of all of the research I reference in webinar and conference presentations, the Money for Good studies are a longtime favorite. These are exactly the kind of insights that the Money for Good research offers. Want to dig into the research for yourself? MORE
In our Heart of the Donor post earlier this month, we reported on a Russ Reid donor study indicating that online research was the #1 precursor to an individual making a contribution to a new organization. MORE
The Stelter Company has reported on its recent survey research (phone survey targeting age 40+ donors) regarding planned giving. Some findings from their report — What Makes Them Give? registration required to download): Fully 60% of ‘best prospects’ are age 40-54. 20% of current planned givers say they had been donating to the nonprofit for less than five years at the time of their gift. MORE
At EveryAction, we know that major gifts officers and other development professionals need to have as much information as possible about their prospective donors in order to fine-tune their "fundraising asks.". With that in mind, we've built a powerful new integration with WealthEngine to provide nonprofit fundraising pros with that information, ultimately helping them raise more money. What is WealthEngine? MORE
Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are? MORE
In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture? MORE
fundraising guest post major gifts prospect research D o some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. Major gift prospects are the heavy weights of the fundraising world. Just like lifting more weight, raising more money requires proper technique. You have to want more, strive for more, and do what it takes to attain more. MORE
Please register for our FREE Webinar: New Research on how your nonprofit can succeed in 2017. Join Individual Donor Benchmark author Heather Yandow and Bright Spots Researcher Stephanie Roth for a discussion of their respective reports’ findings and how to use them in your work. MORE
In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture? MORE
Here are a few research studies on the adoption of mobile giving in the nonprofit community. Convio, Edge Research, and Sea Change Strategies: Mobile Trends and Adoption. Kaptivate Research Group: Nonprofit Adoption of Mobile Giving. You’ve been provided some facts and general information about mobile giving. I’ve learned a lot through this process and want to hear your thoughts and experiences in the mobile giving space. MORE
We're ready to tackle our third goal of the year, which readers identified via a survey back in January: how to identify and research corporate prospects. To address this topic, Catalist's Brittany Hill and I are hosting a FREE webinar on identifying and researching corporate prospects. MORE
We can’t always see the research that leads to a specific cause marketing campaign. Huggies brand of disposable diapers conducted a survey in 2010 of mothers and their ‘diaper needs.’ The study, called ‘Every Little Bottom’ was released in June 2010. MORE
Here's my #1 rule when it comes to market research: Never ask a question if you aren't willing to accept AND act upon the answer. That is what puts tension into the research process. Research implies that you should just find out what people want and give it to them. MORE
You do research—either directly with audience members (surveys, interviews, or focus groups) or through online resources (like those listed below) that can help you draw a more generalized picture of your target markets. The internet is a wonderland of free, DIY audience research tools. MORE
This is where communications research comes in. Communications research: What it is and why you need it. Our research shows that our supporters care about a variety of social justice issues, not just one or two. How you can do research on a shoestring. Beth Hallowell. MORE
Bureau of Labor Statistics projects that organizations and institutions across both public and private sectors “will … increasingly use market research to ensure that program resources are being used effectively.” Research provides vital data about your efforts and impact. MORE
Research Related Topics Kivi's Nonprofit Communications Blog
APRIL 25, 2018
This is where communications research comes in. Communications research: What it is and why you need it. Our research shows that our supporters care about a variety of social justice issues, not just one or two. How you can do research on a shoestring. Beth Hallowell.
iMarketSmart
APRIL 19, 2018
Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. Why do people need research? [07:19]. Prospect researchers and MarketSmart [19:46]. Prospect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08).
SocialButterfly
JUNE 10, 2013
Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.
EveryAction
JANUARY 22, 2018
At EveryAction, we know that major gifts officers and other development professionals need to have as much information as possible about their prospective donors in order to fine-tune their "fundraising asks.". With that in mind, we've built a powerful new integration with WealthEngine to provide nonprofit fundraising pros with that information, ultimately helping them raise more money. What is WealthEngine?
SocialButterfly
JUNE 10, 2013
Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.
Cause Related Marketing
MAY 24, 2011
We can’t always see the research that leads to a specific cause marketing campaign. Huggies brand of disposable diapers conducted a survey in 2010 of mothers and their ‘diaper needs.’ The study, called ‘Every Little Bottom’ was released in June 2010.
Wild Woman Fundraising
AUGUST 28, 2016
Please register for our FREE Webinar: New Research on how your nonprofit can succeed in 2017. Join Individual Donor Benchmark author Heather Yandow and Bright Spots Researcher Stephanie Roth for a discussion of their respective reports’ findings and how to use them in your work.
EveryAction
NOVEMBER 9, 2015
Read on for tips from DonorSearch 's Ryan Woroneicki on how to make prospect research part of your event planning. prospect research eventsDo you have events planned as part of your end-of-year fundraising push?
Kivi's Nonprofit Communications Blog
APRIL 6, 2011
She told me how she and her partner, Kellie Heckman, were using market research to change the way they talked about spaying and neutering pets — and some surprises they discovered along the way. In our research, we also asked people about their media habits.
A Small Change
AUGUST 16, 2010
Here are a few research studies on the adoption of mobile giving in the nonprofit community. Convio, Edge Research, and Sea Change Strategies: Mobile Trends and Adoption. Kaptivate Research Group: Nonprofit Adoption of Mobile Giving. You’ve been provided some facts and general information about mobile giving. I’ve learned a lot through this process and want to hear your thoughts and experiences in the mobile giving space.
Social Marketing and Social Change
JULY 1, 2015
The biggest change in formative research that social marketers are still learning how to do well is concept testing. If I can do only one type of formative research, I always choose concept testing. Audience Research Campaigns and Programs Research Methods
Social Media Bird Brain
MARCH 27, 2013
Papers, presentations, and social communications content all require that you do research and turn your findings into something that's eye-catching and memorable.
The Agitator
OCTOBER 3, 2012
The Stelter Company has reported on its recent survey research (phone survey targeting age 40+ donors) regarding planned giving. Some findings from their report — What Makes Them Give? registration required to download): Fully 60% of ‘best prospects’ are age 40-54. 20% of current planned givers say they had been donating to the nonprofit for less than five years at the time of their gift.
Kivi's Nonprofit Communications Blog
MARCH 5, 2012
You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about in Chapter 3 of my book ). Cooperative Extension’s Water Outreach Target Audience Database for research compiled to help water scientists and managers reach their target audiences. Market Research Nonprofit CommunicationsYou’ve accepted that “the general public” is not a target audience. Congratulations!
Social Marketing and Social Change
MARCH 6, 2017
In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture?
Kivi's Nonprofit Communications Blog
SEPTEMBER 16, 2011
In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Research Search Trends First: It’s not best to simply hurry up and apply.
Cause Related Marketing
OCTOBER 1, 2012
Clinique is owned by the Estee Lauder Companies, so the benefiting charity is the Breast Cancer Research Foundation, which was founded by Evelyn Lauder in 1993.
Non Profit Marketing 360
FEBRUARY 21, 2013
Finally, but quite unsurprisingly, Pew Research demonstrates the fact that Facebook leads all other social-networking platforms by quite a margin. Digital Politics: *Pew Research findings on technology and campaign 2012.
Cause Related Marketing
SEPTEMBER 14, 2012
Bureau of Labor Statistics projects that organizations and institutions across both public and private sectors “will … increasingly use market research to ensure that program resources are being used effectively.” Research provides vital data about your efforts and impact.
Social Marketing and Social Change
APRIL 5, 2017
In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture?
Cause Related Marketing
MARCH 28, 2012
And yet there’s still some research I’d like to see. That’s a reasonably broad mix of cause marketing research in less than a quarter, and yet even in the aggregate that’s not very satisfying. Landor Associates Nielsen Edelman Cause Marketing ResearchScarcely a week goes by that someone doesn’t release a study or survey about cause marketing.
Fundraising Coach
APRIL 6, 2015
I''m pleased to welcome Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. Prospect research is so vitally important to successful nonprofit fundraising. Improve Your Nonprofit''s Fundraising with Prospect Research. What is prospect research?
The Agitator
JUNE 18, 2014
Don''t Miss these Posts fundraising marketing metrics nonprofit management research premium You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all.
Cause Related Marketing
OCTOBER 3, 2012
Most of the pink ribbon cause marketing we’ll see this month won’t make a clear distinction between research and awareness. Still, there’s a number of people who think that the only legitimate use of pink ribbon cause marketing monies is to fund research. In the effort above from etailer www.Electric-Yoga.com , “15% percent of your purchase of the month’s item (the Electric Mat) benefits research (my emphasis) at City of Hope.” They want to sponsor research.
EveryAction
APRIL 23, 2015
fundraising guest post major gifts prospect research D o some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. Major gift prospects are the heavy weights of the fundraising world. Just like lifting more weight, raising more money requires proper technique. You have to want more, strive for more, and do what it takes to attain more.
The Agitator
SEPTEMBER 21, 2010
Tags: Don't Miss these Posts Hot Research branding cause marketing charities communications fundraising issue fundraising nonprofit management nonprofits
The Agitator
SEPTEMBER 29, 2010
In our Heart of the Donor post earlier this month, we reported on a Russ Reid donor study indicating that online research was the #1 precursor to an individual making a contribution to a new organization.
Fundraising Coach
MARCH 11, 2014
But often nonprofits squander the opportunities given to them by not doing any research. Before we get started, a word of warning: the goal of research isn''t to snoop. The best place to start your research is in your own database. One of the best donor research tools is Google.
Social Marketing and Social Change
JUNE 29, 2009
That was the declaration by Marc Mathieu in his talk with us at the Transformative Consumer Research Conference. His point was that the world needs TCR now more than ever; researchers with a POV (make it a better world) and an idealism that drives them forward. And on a personal note to consumer researchers who may read this I want to add my thanks for the enrichment and ideas I received at the conference - and the kind words about some of my positive disruptions.
Selfish Giving
JUNE 20, 2016
nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. For Momentum's new research takes on the number one question people ask about cause partnerships: "How long will it take?"
Mission Paradox Blog
MARCH 1, 2013
Here's my #1 rule when it comes to market research: Never ask a question if you aren't willing to accept AND act upon the answer. That is what puts tension into the research process. Research implies that you should just find out what people want and give it to them.
ImpactMax
MAY 25, 2009
Scientists have now done enough research on the human brain to provide marketers with much less obvious ways of triggering a purchase. Research shows that color can increase brand recognition by up to 80%.
ImpactMax
FEBRUARY 21, 2010
You do research—either directly with audience members (surveys, interviews, or focus groups) or through online resources (like those listed below) that can help you draw a more generalized picture of your target markets. The internet is a wonderland of free, DIY audience research tools.
Cause Related Marketing
SEPTEMBER 4, 2008
Tags: Stetson University Student Researcher Cause-Related Marketing Ads
Getting Attention
FEBRUARY 7, 2011
audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes.
Nonprofit Marketing Blog
AUGUST 31, 2015
Of all of the research I reference in webinar and conference presentations, the Money for Good studies are a longtime favorite. These are exactly the kind of insights that the Money for Good research offers. Want to dig into the research for yourself?
Selfish Giving
APRIL 25, 2018
We're ready to tackle our third goal of the year, which readers identified via a survey back in January: how to identify and research corporate prospects. To address this topic, Catalist's Brittany Hill and I are hosting a FREE webinar on identifying and researching corporate prospects.
Wild Woman Fundraising
MARCH 20, 2016
She’s going to be speaking about specifically the one thing that nonprofits can do to save money and make exponentially more money based on her research. What did you find in your research? Mazarine Treyz: Hey, everybody. Welcome.
Selfish Giving
MARCH 26, 2017
Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?
Fundraising 123
APRIL 17, 2009
Here is one of the four strategies they used to overhaul their e-newsletters: The team developed a research process to identify newsletter articles and interview subjects that were timely and relevant to their audience. They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
141 
Let's personalize your content