Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

The biggest change in formative research that social marketers are still learning how to do well is concept testing. If I can do only one type of formative research, I always choose concept testing. Audience Research Campaigns and Programs Research Methods

Health Care Social Media Review #30: The Research Edition


Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

Trending Sources

Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about in Chapter 3 of my book ). Cooperative Extension’s Water Outreach Target Audience Database for research compiled to help water scientists and managers reach their target audiences. Market Research Nonprofit CommunicationsYou’ve accepted that “the general public” is not a target audience. Congratulations!

3 Ways Prospect Research Can Help Nonprofits Raise More Money at Events


Read on for tips from DonorSearch 's Ryan Woroneicki on how to make prospect research part of your event planning. prospect research eventsDo you have events planned as part of your end-of-year fundraising push?

New Research Suggests The Color Pink is Bad for Breast Cancer


A new research area around gender cues and its impact on awareness and fundraising efforts is just getting off the ground according to Dr. Stefano Puntoni, an Associate Professor of Marketing Management at the Rotterdam School of Management, in an interview conducted by Harvard Business Review.

Research Can Tell You Which Words to Use

Kivi's Nonprofit Communications Blog

She told me how she and her partner, Kellie Heckman, were using market research to change the way they talked about spaying and neutering pets — and some surprises they discovered along the way. In our research, we also asked people about their media habits.

Planned Giving Research Insights

The Agitator

The Stelter Company has reported on its recent survey research (phone survey targeting age 40+ donors) regarding planned giving. Some findings from their report — What Makes Them Give? registration required to download): Fully 60% of ‘best prospects’ are age 40-54. 20% of current planned givers say they had been donating to the nonprofit for less than five years at the time of their gift.

Donor Research: 7 Tools for Creating a Prospect Profile

Fundraising Coach

But often nonprofits squander the opportunities given to them by not doing any research. Before we get started, a word of warning: the goal of research isn''t to snoop. The best place to start your research is in your own database. One of the best donor research tools is Google.

5 Killer Prospect Research Tools to Learn More About Your Current Donors

Fundraising Coach

I'm pleased to welcome back Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. I love how easy they make it for nonprofits to do the research that helps you treat your donors well and raise the money you need to fund your mission.

Second Screen TV - Research

Diva Marketing Blog

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Picture this.

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Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. For Momentum's new research takes on the number one question people ask about cause partnerships: "How long will it take?"

Research-Driven Cause Marketing

Cause Related Marketing

We can’t always see the research that leads to a specific cause marketing campaign. Huggies brand of disposable diapers conducted a survey in 2010 of mothers and their ‘diaper needs.’ The study, called ‘Every Little Bottom’ was released in June 2010.

How to Shift Giving: New Money for Good Research Released

Nonprofit Marketing Blog

Of all of the research I reference in webinar and conference presentations, the Money for Good studies are a longtime favorite. These are exactly the kind of insights that the Money for Good research offers. Want to dig into the research for yourself?

Breaking Down the Latest Cause Marketing Research [Infographic]

Selfish Giving

Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?

How to Use Facebook for Audience Research & Crisis Communications (Case Study)

Getting Attention

audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture?

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

In this guest post by Timothy Spell of , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Research Search Trends First: It’s not best to simply hurry up and apply.

Digital Social Networks and Health: Reviewing the Research and Evidence

Social Marketing and Social Change

A review of the research and evidence for the use of social network sites (SNS) to improve cardiovascular health, “Digital social networks and health," was published in the 30 April 2013 issue of Circulation , a journal of the American Heart Association.

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Want Better Cause Partnerships? Research Partners on Social Media

Selfish Giving

A growing trend in CI research is following social media outlets. The good news is that this information is easily accessible with a little research on social media. This is a guest post from Ephraim Gopin , a Social Media and Fundraising consultant.

Join us for the Next Level Conference and learn how to improve your bottom line with research from Tycely Williams

Wild Woman Fundraising

She’s going to be speaking about specifically the one thing that nonprofits can do to save money and make exponentially more money based on her research. What did you find in your research? Mazarine Treyz: Hey, everybody. Welcome.

What are millennials really like? This research provides a good glimpse.

Nonprofit Marketing Blog

The Boston Consulting Group has some interesting new research on millennials, including who they are, what they want and how to talk to them. If you’re looking for a corporate partner, share this research as a case for working with your cause - it’s good business for them!

What the latest online research tells us

Nonprofit Marketing Blog

Fundraising Day NY: Online research View more presentations from katyaaDennis McCarthy of Convio and I presented on this topic at Fundraising Day New York yesterday. The big takeaways? Your website is still your most critical online presence. Don’t neglect it!

Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

Don''t Miss these Posts fundraising marketing metrics nonprofit management research premium You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all.

3 Ways Prospect Research Can Help Your Nonprofit Attract More Major Gifts [Guest Post]


fundraising guest post major gifts prospect research D o some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. Major gift prospects are the heavy weights of the fundraising world. Just like lifting more weight, raising more money requires proper technique. You have to want more, strive for more, and do what it takes to attain more.

Mobile Giving Research and Opinion

A Small Change

Here are a few research studies on the adoption of mobile giving in the nonprofit community. Convio, Edge Research, and Sea Change Strategies: Mobile Trends and Adoption. Kaptivate Research Group: Nonprofit Adoption of Mobile Giving. You’ve been provided some facts and general information about mobile giving. I’ve learned a lot through this process and want to hear your thoughts and experiences in the mobile giving space.

How to research your audience if you have no budget for consultants

Nonprofit Marketing Blog

For organizations without the resources to hire an expert researcher, where can we start learning how to do it right? If you have no research budget at all, try to glean what you can from those around you in your daily work. An important point about what to ask: Our research questions should not probe directly for the information we want, which is why people think and act the way they do and what we can do to change their thoughts and actions.

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Cause Marketing Research I'd Like to See

Cause Related Marketing

And yet there’s still some research I’d like to see. That’s a reasonably broad mix of cause marketing research in less than a quarter, and yet even in the aggregate that’s not very satisfying. Landor Associates Nielsen Edelman Cause Marketing ResearchScarcely a week goes by that someone doesn’t release a study or survey about cause marketing.

The yellow boom box and the perils of giving research

Nonprofit Marketing Blog

If you read this blog, you know how much I adore research. But here’s the thing about research. She knew of a research company that did focus-group research with young people on Sony boom boxes, and the participants all said a yellow boom box was a great idea. When someone cites a study about donors, take a good look at how they research was conducted. Good researchers will. When it measures what people do, it’s very valuable.

New research: How to reach your donors’ heads along with their hearts

Nonprofit Marketing Blog

Today, Hope Consulting and GuideStar release the second part of the Money for Good research, and it’s packed with fascinating findings.* Earlier research by Hope found individuals research only about one-third of their donations, and they almost never do it to find the “best” organization. Advisors and grantmakers do far more research than individuals but are similar in that the relative rating of a nonprofit isn’t usually the determining factor for funding.

How to pick a fundraising job that you will absolutely love! -with Abbi Haggerty

Wild Woman Fundraising

She’s actually going to be speaking about her PhD research, which I’m just so excited about. So what did you research for your PhD? So why did you choose this research topic? How does your research complement this research? Mazarine Treyz: Hey, everybody. Welcome.

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New research: The selfish gene and the generosity contagion

Nonprofit Marketing Blog

Notre Dame’s Science of Generosity initiative , which in addition to its own work is funding 13 research studies into generosity, just reported some early findings. We’ll have to wait till next year for the full report, but here’s what they have discovered thus far: * A genetic idiosyncrasy in young children that is associated with a low proclivity toward generosity; (more on that selfish gene is here).

Alert! Missing Middle Donors

Getting Attention

Fundraising: Innovations & Research Audience Research donor fundraising Missing Middle nonprofit marketing sea change strategies segmentation targets Try this fundraising mash-up to close the giving gap you might not know you have!

Here’s some happy research: Gratitude’s great ripple effect

Nonprofit Marketing Blog

My colleague Kate just alerted me to some new research from Taiwan showing gratitude (spurred by generosity) can spread far and wide in social networks. The researchers call this “upstream reciprocity.” Photo courtesy of Big Stock Photo.

Research: Just how much do faith, ethnicity, politics and age affect giving?

Nonprofit Marketing Blog

“In fact, donors who attend religious services are more likely to have given toward disaster relief (68%), domestic hunger or poverty relief (66%), helping people with disabilities (56%), health care or medical research (54%), and veterans’ causes (52%) than they are to have supported specifically religious work,&# the study notes. Making sweeping assumptions about donors and activists is dangerous.

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4 Easy Ways to Get Closer & Boost Action

Getting Attention

Facebook has a few advantages as an audience research tool: Since you can easily run your organization’s donor or email list against Facebook subscribers who have liked your page, it’s easier to map responses to your prioritized audiences.

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3 Tools to Fuel Fundraising Ambassadors

Getting Attention

Fundraising: Innovations & Research all-org team of messengers fundraising Nonprofit Communications nonprofit marketing P2P peer-to-peer fundraising year-endWe all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s.

Our Top 4 Takeaways from the Millennial Alumni Study Research Update

Nonprofit Marketing Blog

Thanks to our friends at Achieve , we have valuable new insights into how Millennial alumni think, act, and support their alma maters and favorite organizations. Here are our key takeaways

Prep Today for #GivingTuesday 2017

Getting Attention

Fundraising: Innovations & Research #GivingTuesday fundraising messagesIt’s #GivingTuesday 2016, the best day to do vital prep work for #GivingTuesday 2017.

Launch Your Team of Year-End Fundraisers: Free Training Th Oct 6

Getting Attention

Fundraising: Innovations & Research all-org team of messengers fundraising Network for Good Nonprofit Communications nonprofit marketing year-endRegister Now: Thursday, October 6 at 1pm EDT.

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4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Sarah Tedesco is the Executive Vice President at DonorSearch , a prospect research and wealth screening company that focuses on proven philanthropy. E-Newsletters Fundraising Market Research Nonprofit Communications segmentingSarah Tedesco.