She’s going to be speaking about specifically the one thing that nonprofits can do to save money and make exponentially more money based on her research. What did you find in your research? Mazarine Treyz: Hey, everybody. Welcome. MORE
Read on for tips from DonorSearch 's Ryan Woroneicki on how to make prospect research part of your event planning. prospect research eventsDo you have events planned as part of your end-of-year fundraising push? MORE
Thanks to our friends at Achieve , we have valuable new insights into how Millennial alumni think, act, and support their alma maters and favorite organizations. Here are our key takeaways MORE
A review of the research and evidence for the use of social network sites (SNS) to improve cardiovascular health, “Digital social networks and health," was published in the 30 April 2013 issue of Circulation , a journal of the American Heart Association. MORE
I'm pleased to welcome back Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. I love how easy they make it for nonprofits to do the research that helps you treat your donors well and raise the money you need to fund your mission. MORE
audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes. MORE
If you read this blog, you know how much I adore research. But here’s the thing about research. She knew of a research company that did focus-group research with young people on Sony boom boxes, and the participants all said a yellow boom box was a great idea. When someone cites a study about donors, take a good look at how they research was conducted. Good researchers will. When it measures what people do, it’s very valuable. MORE
Fundraising: Innovations & Research all-org team of messengers fundraising Nonprofit Communications nonprofit marketing P2P peer-to-peer fundraising year-endWe all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. MORE
Notre Dame’s Science of Generosity initiative , which in addition to its own work is funding 13 research studies into generosity, just reported some early findings. We’ll have to wait till next year for the full report, but here’s what they have discovered thus far: * A genetic idiosyncrasy in young children that is associated with a low proclivity toward generosity; (more on that selfish gene is here). MORE
You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about in Chapter 3 of my book ). Cooperative Extension’s Water Outreach Target Audience Database for research compiled to help water scientists and managers reach their target audiences. Market Research Nonprofit CommunicationsYou’ve accepted that “the general public” is not a target audience. Congratulations! MORE
Fundraising: Innovations & Research Audience Research donor fundraising Missing Middle nonprofit marketing sea change strategies segmentation targets Try this fundraising mash-up to close the giving gap you might not know you have! MORE
My colleague Kate just alerted me to some new research from Taiwan showing gratitude (spurred by generosity) can spread far and wide in social networks. The researchers call this “upstream reciprocity.” Photo courtesy of Big Stock Photo. MORE
Don''t Miss these Posts fundraising marketing metrics nonprofit management research premium You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. MORE
But often nonprofits squander the opportunities given to them by not doing any research. Before we get started, a word of warning: the goal of research isn''t to snoop. The best place to start your research is in your own database. One of the best donor research tools is Google. MORE
She told me how she and her partner, Kellie Heckman, were using market research to change the way they talked about spaying and neutering pets — and some surprises they discovered along the way. In our research, we also asked people about their media habits. MORE
A growing trend in CI research is following social media outlets. The good news is that this information is easily accessible with a little research on social media. This is a guest post from Ephraim Gopin , a Social Media and Fundraising consultant. MORE
Fundraising: Innovations & Research all-org team of messengers fundraising Network for Good Nonprofit Communications nonprofit marketing year-endRegister Now: Thursday, October 6 at 1pm EDT. MORE
In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Research Search Trends First: It’s not best to simply hurry up and apply. MORE
A new research area around gender cues and its impact on awareness and fundraising efforts is just getting off the ground according to Dr. Stefano Puntoni, an Associate Professor of Marketing Management at the Rotterdam School of Management, in an interview conducted by Harvard Business Review. MORE
The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Picture this. MORE
And yet there’s still some research I’d like to see. That’s a reasonably broad mix of cause marketing research in less than a quarter, and yet even in the aggregate that’s not very satisfying. Landor Associates Nielsen Edelman Cause Marketing ResearchScarcely a week goes by that someone doesn’t release a study or survey about cause marketing. MORE
For organizations without the resources to hire an expert researcher, where can we start learning how to do it right? If you have no research budget at all, try to glean what you can from those around you in your daily work. An important point about what to ask: Our research questions should not probe directly for the information we want, which is why people think and act the way they do and what we can do to change their thoughts and actions. MORE
nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. For Momentum's new research takes on the number one question people ask about cause partnerships: "How long will it take?" MORE
Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources. MORE
The biggest change in formative research that social marketers are still learning how to do well is concept testing. If I can do only one type of formative research, I always choose concept testing. Audience Research Campaigns and Programs Research Methods MORE
A new research area around gender cues and its impact on awareness and fundraising efforts is just getting off the ground according to Dr. Stefano Puntoni, an Associate Professor of Marketing Management at the Rotterdam School of Management, in an interview conducted by Harvard Business Review. MORE
Of all of the research I reference in webinar and conference presentations, the Money for Good studies are a longtime favorite. These are exactly the kind of insights that the Money for Good research offers. Want to dig into the research for yourself? MORE
I''m pleased to welcome Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. Prospect research is so vitally important to successful nonprofit fundraising. Improve Your Nonprofit''s Fundraising with Prospect Research. What is prospect research? MORE
The Boston Consulting Group has some interesting new research on millennials, including who they are, what they want and how to talk to them. If you’re looking for a corporate partner, share this research as a case for working with your cause - it’s good business for them! MORE
The Stelter Company has reported on its recent survey research (phone survey targeting age 40+ donors) regarding planned giving. Some findings from their report — What Makes Them Give? registration required to download): Fully 60% of ‘best prospects’ are age 40-54. 20% of current planned givers say they had been donating to the nonprofit for less than five years at the time of their gift. MORE
Fundraising: Innovations & Research #GivingTuesday fundraising messagesIt’s #GivingTuesday 2016, the best day to do vital prep work for #GivingTuesday 2017. MORE
Fundraising Day NY: Online research View more presentations from katyaaDennis McCarthy of Convio and I presented on this topic at Fundraising Day New York yesterday. The big takeaways? Your website is still your most critical online presence. Don’t neglect it! MORE
Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are? MORE
In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture? MORE
fundraising guest post major gifts prospect research D o some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. Major gift prospects are the heavy weights of the fundraising world. Just like lifting more weight, raising more money requires proper technique. You have to want more, strive for more, and do what it takes to attain more. MORE
In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture? MORE
Please register for our FREE Webinar: New Research on how your nonprofit can succeed in 2017. Join Individual Donor Benchmark author Heather Yandow and Bright Spots Researcher Stephanie Roth for a discussion of their respective reports’ findings and how to use them in your work. MORE
Here are a few research studies on the adoption of mobile giving in the nonprofit community. Convio, Edge Research, and Sea Change Strategies: Mobile Trends and Adoption. Kaptivate Research Group: Nonprofit Adoption of Mobile Giving. You’ve been provided some facts and general information about mobile giving. I’ve learned a lot through this process and want to hear your thoughts and experiences in the mobile giving space. MORE
She’s actually going to be speaking about her PhD research, which I’m just so excited about. So what did you research for your PhD? So why did you choose this research topic? How does your research complement this research? Mazarine Treyz: Hey, everybody. Welcome. MORE
We can’t always see the research that leads to a specific cause marketing campaign. Huggies brand of disposable diapers conducted a survey in 2010 of mothers and their ‘diaper needs.’ The study, called ‘Every Little Bottom’ was released in June 2010. MORE
Facebook has a few advantages as an audience research tool: Since you can easily run your organization’s donor or email list against Facebook subscribers who have liked your page, it’s easier to map responses to your prioritized audiences. MORE
Today, Hope Consulting and GuideStar release the second part of the Money for Good research, and it’s packed with fascinating findings.* Earlier research by Hope found individuals research only about one-third of their donations, and they almost never do it to find the “best” organization. Advisors and grantmakers do far more research than individuals but are similar in that the relative rating of a nonprofit isn’t usually the determining factor for funding. MORE
“In fact, donors who attend religious services are more likely to have given toward disaster relief (68%), domestic hunger or poverty relief (66%), helping people with disabilities (56%), health care or medical research (54%), and veterans’ causes (52%) than they are to have supported specifically religious work,&# the study notes. Making sweeping assumptions about donors and activists is dangerous. MORE
Research Related Topics Social Marketing and Social Change
JULY 1, 2015
The biggest change in formative research that social marketers are still learning how to do well is concept testing. If I can do only one type of formative research, I always choose concept testing. Audience Research Campaigns and Programs Research Methods
SocialButterfly
JUNE 10, 2013
Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.
Kivi's Nonprofit Communications Blog
MARCH 5, 2012
You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about in Chapter 3 of my book ). Cooperative Extension’s Water Outreach Target Audience Database for research compiled to help water scientists and managers reach their target audiences. Market Research Nonprofit CommunicationsYou’ve accepted that “the general public” is not a target audience. Congratulations!
Social Marketing and Social Change
MARCH 6, 2017
In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture?
SocialButterfly
AUGUST 28, 2011
A new research area around gender cues and its impact on awareness and fundraising efforts is just getting off the ground according to Dr. Stefano Puntoni, an Associate Professor of Marketing Management at the Rotterdam School of Management, in an interview conducted by Harvard Business Review.
EveryAction
NOVEMBER 9, 2015
Read on for tips from DonorSearch 's Ryan Woroneicki on how to make prospect research part of your event planning. prospect research eventsDo you have events planned as part of your end-of-year fundraising push?
Kivi's Nonprofit Communications Blog
APRIL 6, 2011
She told me how she and her partner, Kellie Heckman, were using market research to change the way they talked about spaying and neutering pets — and some surprises they discovered along the way. In our research, we also asked people about their media habits.
The Agitator
OCTOBER 3, 2012
The Stelter Company has reported on its recent survey research (phone survey targeting age 40+ donors) regarding planned giving. Some findings from their report — What Makes Them Give? registration required to download): Fully 60% of ‘best prospects’ are age 40-54. 20% of current planned givers say they had been donating to the nonprofit for less than five years at the time of their gift.
Fundraising Coach
MARCH 11, 2014
But often nonprofits squander the opportunities given to them by not doing any research. Before we get started, a word of warning: the goal of research isn''t to snoop. The best place to start your research is in your own database. One of the best donor research tools is Google.
Fundraising Coach
NOVEMBER 10, 2015
I'm pleased to welcome back Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. I love how easy they make it for nonprofits to do the research that helps you treat your donors well and raise the money you need to fund your mission.
Selfish Giving
JUNE 20, 2016
nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. For Momentum's new research takes on the number one question people ask about cause partnerships: "How long will it take?"
Diva Marketing Blog
JULY 11, 2014
The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Picture this.
Selfish Giving
MARCH 26, 2017
Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?
Cause Related Marketing
MAY 24, 2011
We can’t always see the research that leads to a specific cause marketing campaign. Huggies brand of disposable diapers conducted a survey in 2010 of mothers and their ‘diaper needs.’ The study, called ‘Every Little Bottom’ was released in June 2010.
Getting Attention
FEBRUARY 7, 2011
audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes.
Social Marketing and Social Change
APRIL 5, 2017
In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture?
Kivi's Nonprofit Communications Blog
SEPTEMBER 16, 2011
In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Research Search Trends First: It’s not best to simply hurry up and apply.
Wild Woman Fundraising
MARCH 20, 2016
She’s going to be speaking about specifically the one thing that nonprofits can do to save money and make exponentially more money based on her research. What did you find in your research? Mazarine Treyz: Hey, everybody. Welcome.
Nonprofit Marketing Blog
MAY 8, 2012
The Boston Consulting Group has some interesting new research on millennials, including who they are, what they want and how to talk to them. If you’re looking for a corporate partner, share this research as a case for working with your cause - it’s good business for them!
Nonprofit Marketing Blog
JUNE 11, 2011
Fundraising Day NY: Online research View more presentations from katyaaDennis McCarthy of Convio and I presented on this topic at Fundraising Day New York yesterday. The big takeaways? Your website is still your most critical online presence. Don’t neglect it!
Social Marketing and Social Change
MAY 5, 2013
A review of the research and evidence for the use of social network sites (SNS) to improve cardiovascular health, “Digital social networks and health," was published in the 30 April 2013 issue of Circulation , a journal of the American Heart Association.
Selfish Giving
DECEMBER 21, 2011
A growing trend in CI research is following social media outlets. The good news is that this information is easily accessible with a little research on social media. This is a guest post from Ephraim Gopin , a Social Media and Fundraising consultant.
Nonprofit Marketing Blog
FEBRUARY 27, 2013
For organizations without the resources to hire an expert researcher, where can we start learning how to do it right? If you have no research budget at all, try to glean what you can from those around you in your daily work. An important point about what to ask: Our research questions should not probe directly for the information we want, which is why people think and act the way they do and what we can do to change their thoughts and actions.
The Agitator
JUNE 18, 2014
Don''t Miss these Posts fundraising marketing metrics nonprofit management research premium You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all.
Nonprofit Marketing Blog
DECEMBER 18, 2011
If you read this blog, you know how much I adore research. But here’s the thing about research. She knew of a research company that did focus-group research with young people on Sony boom boxes, and the participants all said a yellow boom box was a great idea. When someone cites a study about donors, take a good look at how they research was conducted. Good researchers will. When it measures what people do, it’s very valuable.
A Small Change
AUGUST 16, 2010
Here are a few research studies on the adoption of mobile giving in the nonprofit community. Convio, Edge Research, and Sea Change Strategies: Mobile Trends and Adoption. Kaptivate Research Group: Nonprofit Adoption of Mobile Giving. You’ve been provided some facts and general information about mobile giving. I’ve learned a lot through this process and want to hear your thoughts and experiences in the mobile giving space.
Nonprofit Marketing Blog
NOVEMBER 30, 2011
Today, Hope Consulting and GuideStar release the second part of the Money for Good research, and it’s packed with fascinating findings.* Earlier research by Hope found individuals research only about one-third of their donations, and they almost never do it to find the “best” organization. Advisors and grantmakers do far more research than individuals but are similar in that the relative rating of a nonprofit isn’t usually the determining factor for funding.
EveryAction
APRIL 23, 2015
fundraising guest post major gifts prospect research D o some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. Major gift prospects are the heavy weights of the fundraising world. Just like lifting more weight, raising more money requires proper technique. You have to want more, strive for more, and do what it takes to attain more.
Wild Woman Fundraising
MARCH 6, 2016
She’s actually going to be speaking about her PhD research, which I’m just so excited about. So what did you research for your PhD? So why did you choose this research topic? How does your research complement this research? Mazarine Treyz: Hey, everybody. Welcome.
Nonprofit Marketing Blog
NOVEMBER 4, 2011
Notre Dame’s Science of Generosity initiative , which in addition to its own work is funding 13 research studies into generosity, just reported some early findings. We’ll have to wait till next year for the full report, but here’s what they have discovered thus far: * A genetic idiosyncrasy in young children that is associated with a low proclivity toward generosity; (more on that selfish gene is here).
Cause Related Marketing
MARCH 28, 2012
And yet there’s still some research I’d like to see. That’s a reasonably broad mix of cause marketing research in less than a quarter, and yet even in the aggregate that’s not very satisfying. Landor Associates Nielsen Edelman Cause Marketing ResearchScarcely a week goes by that someone doesn’t release a study or survey about cause marketing.
Nonprofit Marketing Blog
NOVEMBER 2, 2011
My colleague Kate just alerted me to some new research from Taiwan showing gratitude (spurred by generosity) can spread far and wide in social networks. The researchers call this “upstream reciprocity.” Photo courtesy of Big Stock Photo.
Nonprofit Marketing Blog
JUNE 13, 2011
“In fact, donors who attend religious services are more likely to have given toward disaster relief (68%), domestic hunger or poverty relief (66%), helping people with disabilities (56%), health care or medical research (54%), and veterans’ causes (52%) than they are to have supported specifically religious work,&# the study notes. Making sweeping assumptions about donors and activists is dangerous.
Nonprofit Marketing Blog
MAY 12, 2015
Thanks to our friends at Achieve , we have valuable new insights into how Millennial alumni think, act, and support their alma maters and favorite organizations. Here are our key takeaways
Getting Attention
FEBRUARY 3, 2015
Fundraising: Innovations & Research Audience Research donor fundraising Missing Middle nonprofit marketing sea change strategies segmentation targets Try this fundraising mash-up to close the giving gap you might not know you have!
Getting Attention
APRIL 19, 2017
Facebook has a few advantages as an audience research tool: Since you can easily run your organization’s donor or email list against Facebook subscribers who have liked your page, it’s easier to map responses to your prioritized audiences.
Getting Attention
DECEMBER 6, 2016
Fundraising: Innovations & Research all-org team of messengers fundraising Nonprofit Communications nonprofit marketing P2P peer-to-peer fundraising year-endWe all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s.
Wild Woman Fundraising
AUGUST 28, 2016
Please register for our FREE Webinar: New Research on how your nonprofit can succeed in 2017. Join Individual Donor Benchmark author Heather Yandow and Bright Spots Researcher Stephanie Roth for a discussion of their respective reports’ findings and how to use them in your work.
Getting Attention
NOVEMBER 29, 2016
Fundraising: Innovations & Research #GivingTuesday fundraising messagesIt’s #GivingTuesday 2016, the best day to do vital prep work for #GivingTuesday 2017.
Getting Attention
OCTOBER 4, 2016
Fundraising: Innovations & Research all-org team of messengers fundraising Network for Good Nonprofit Communications nonprofit marketing year-endRegister Now: Thursday, October 6 at 1pm EDT.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
28 
Let's personalize your content