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Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

If they haven’t had a such a course, the use of any commonly agreed upon, and research-tested, framework to think about and change the world plummets.

[Guest Post] Improve Your Nonprofit’s Fundraising with Prospect Research

Fundraising Coach

I''m pleased to welcome Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. What is prospect research?

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

The biggest change in formative research that social marketers are still learning how to do well is concept testing. So what is concept testing?

Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? And thank goodness, right? We need to stay curious.)

Donor Research: 7 Tools for Creating a Prospect Profile

Fundraising Coach

But often nonprofits squander the opportunities given to them by not doing any research. One of the best donor research tools is Google.

New Research Suggests The Color Pink is Bad for Breast Cancer

SocialButterfly

“[Gender que research] is quite new…Over the past 10 years, researchers have put more effort into thinking about consumer welfare.

New Research Suggests The Color Pink is Bad for Breast Cancer

SocialButterfly

“[Gender que research] is quite new…Over the past 10 years, researchers have put more effort into thinking about consumer welfare.

Research-Driven Cause Marketing

Cause Related Marketing

We can’t always see the research that leads to a specific cause marketing campaign. million diapers. million diaper pledge.

3 Ways Prospect Research Can Help Nonprofits Raise More Money at Events

EveryAction

Read on for tips from DonorSearch 's Ryan Woroneicki on how to make prospect research part of your event planning. prospect research events

Research Can Tell You Which Words to Use

Kivi's Nonprofit Communications Blog

I loved their story about how they did research with their target audience first and built the marketing campaign around the results. Twitter?

Planned Giving Research Insights

The Agitator

The Stelter Company has reported on its recent survey research (phone survey targeting age 40+ donors) regarding planned giving. Some findings from their report — What Makes Them Give? registration required to download): Fully 60% of ‘best prospects’ are age 40-54. Some counter-intuitive stuff here, no? Worth a read.

Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research. How much?

Second Screen TV - Research

Diva Marketing Blog

Joel conducted the analysis and partnered in formulating the research questions. Picture this. Welcome to Second Screen TV and SocialTV. .

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How to Use Facebook for Audience Research & Crisis Communications (Case Study)

Getting Attention

audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood has received 194 comments to date in just one week.

Join us for the Next Level Conference and learn how to improve your bottom line with research from Tycely Williams

Wild Woman Fundraising

What did you find in your research? Mazarine Treyz: Hey, everybody. Welcome. And welcome, Tycely. Thank you for being here. It’s a pleasure.

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

Research Search Trends First: It’s not best to simply hurry up and apply. Timothy Spell of nonprofitcms.org. Not new ideas for related terms. >

What are millennials really like? This research provides a good glimpse.

Nonprofit Marketing Blog

The Boston Consulting Group has some interesting new research on millennials, including who they are, what they want and how to talk to them.

What the latest online research tells us

Nonprofit Marketing Blog

Fundraising Day NY: Online research View more presentations from katyaaThe big takeaways? Don’t neglect it! It doesn’t create it.

Want Better Cause Partnerships? Research Partners on Social Media

Selfish Giving

A growing trend in CI research is following social media outlets. Check out his blog here or connect on Twitter. Reputation is everything.

Digital Social Networks and Health: Reviewing the Research and Evidence

Social Marketing and Social Change

The research evidence for how SNS may influence health. development of a research agenda in this area. We survey user. for free download.

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How to research your audience if you have no budget for consultants

Nonprofit Marketing Blog

For organizations without the resources to hire an expert researcher, where can we start learning how to do it right? If you have no research budget at all, try to glean what you can from those around you in your daily work. Good research gets at the truth in a similar way, for different purposes. or “What do you need?”

Forum 22

Cause Marketing Research I'd Like to See

Cause Related Marketing

And yet there’s still some research I’d like to see. That’s a reasonably broad mix of cause marketing research in less than a quarter, and yet even in the aggregate that’s not very satisfying. Landor Associates Nielsen Edelman Cause Marketing Researchpercent to $1.73 billion. It’s like popcorn at movies. Facebook Cone Inc.

Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

Don''t Miss these Posts fundraising marketing metrics nonprofit management research premium Fundraising doesn’t. What an enormous waste of time.

The yellow boom box and the perils of giving research

Nonprofit Marketing Blog

If you read this blog, you know how much I adore research. But here’s the thing about research. She knew of a research company that did focus-group research with young people on Sony boom boxes, and the participants all said a yellow boom box was a great idea. Good researchers will. Everyone took the black.

How to pick a fundraising job that you will absolutely love! -with Abbi Haggerty

Wild Woman Fundraising

She’s actually going to be speaking about her PhD research, which I’m just so excited about. So what did you research for your PhD?

Jobs 67

New research: How to reach your donors’ heads along with their hearts

Nonprofit Marketing Blog

Today, Hope Consulting and GuideStar release the second part of the Money for Good research, and it’s packed with fascinating findings.* Earlier research by Hope found individuals research only about one-third of their donations, and they almost never do it to find the “best” organization. Is it possible to change this?

3 Ways Prospect Research Can Help Your Nonprofit Attract More Major Gifts [Guest Post]

EveryAction

fundraising guest post major gifts prospect research D o some jumping jacks to get the blood flowing. Don’t arch your back. Inhale as you lift. Focus on the muscle group you’re working. Major gift prospects are the heavy weights of the fundraising world. Just like lifting more weight, raising more money requires proper technique.

New research: The selfish gene and the generosity contagion

Nonprofit Marketing Blog

Notre Dame’s Science of Generosity initiative , which in addition to its own work is funding 13 research studies into generosity, just reported some early findings. Great insights for fundraisers

Here’s some happy research: Gratitude’s great ripple effect

Nonprofit Marketing Blog

The researchers call this “upstream reciprocity.” Photo courtesy of Big Stock Photo. Even strangers. The conclusion?

Research: Just how much do faith, ethnicity, politics and age affect giving?

Nonprofit Marketing Blog

“In fact, donors who attend religious services are more likely to have given toward disaster relief (68%), domestic hunger or poverty relief (66%), helping people with disabilities (56%), health care or medical research (54%), and veterans’ causes (52%) than they are to have supported specifically religious work,&# the study notes.

Faith 18

Mobile Giving Research and Opinion

A Small Change

Here are a few research studies on the adoption of mobile giving in the nonprofit community. Convio, Edge Research, and Sea Change Strategies: Mobile Trends and Adoption. Kaptivate Research Group: Nonprofit Adoption of Mobile Giving. You’ve been provided some facts and general information about mobile giving. Instantly Viral.

Our Top 4 Takeaways from the Millennial Alumni Study Research Update

Nonprofit Marketing Blog

Thanks to our friends at Achieve , we have valuable new insights into how Millennial alumni think, act, and support their alma maters and favorite organizations. Here are our key takeaways

Alert! Missing Middle Donors

Getting Attention

Try this fundraising mash-up to close the giving gap you might not know you have! percent from 2006 to 2012. More here on The Missing Middle.

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. The trick is.

Prep Today for #GivingTuesday 2017

Getting Attention

Fundraising: Innovations & Research #GivingTuesday fundraising messagesSave screenshots for future reference. Strive for it.

Free Webinar: September 13th- New Research on how your nonprofit can succeed in 2017

Wild Woman Fundraising

Please register for our FREE Webinar: New Research on how your nonprofit can succeed in 2017. Then you will love this webinar. Learn more here.

Launch Your Team of Year-End Fundraisers: Free Training Th Oct 6

Getting Attention

Fundraising: Innovations & Research all-org team of messengers fundraising Network for Good Nonprofit Communications nonprofit marketing year-end

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4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Sarah Tedesco is the Executive Vice President at DonorSearch , a prospect research and wealth screening company that focuses on proven philanthropy.

5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Getting Attention

Fundraising: Innovations & Research fundraising peer-to-peerToday, fundraising extends far beyond motivating people to donate. Bonus!

4 Doable Steps to Donor Love—Via Mal Warwick

Getting Attention

Fundraising: Innovations & Research Donor Digital integrated fundraising Mal Warwick That’s nothing new. The slowest took 28 days.

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