Expert insights. Personalized for you.
4 Steps to Relevant Nonprofit Messages. Join me for this FREE webinar to learn 4 steps to relevant messages that move prospects and supporters to give, spread the word or whatever action you need. MORE
Blank stares. That was the response to most of the one-sentence organizational summary intros (a.k.a. mini-elevator pitches) from co-attendees of a workshop I participated in last week. Let me share some examples with you: We… Provide after school programs for children. Are in lower Fairfield county, CT, and provide emergency assistance to help keep people in their homes. House homeless individuals, veterans and others with special needs. MORE
content marketing — creating and distributing relevant content to your target audiences — is the best way to strengthen those ties and raise the engagement level of your base. MORE
To a communications or fundraising professional, "what is relevant" to my target audience or prospect is — or should be — the threshold question. Relevance to the receiver — not you the sender — is what determines whether your message or appeal has the remotest chance of penetrating the media clutter, as well as all the conscious and unconscious "screens" that the receiver has installed to manage their limited attention span. MORE
This kind of relevance is vital for connecting with your network and prospects to move your mission forward. And relevance rules in 2012 (click here for your complete how-to guide). Relevance Rules MORE
Google Search With Knowledge Graph Panel Google has subtly changed its search results layout to include something called a Knowledge Graph. When some search results are returned, a panel on the right of the page may display, providing what Google has determined is an appropriate bit of extra information related to the search terms. In my example (left), I searched for Nitrous Oxide and. not for profits knowledge graph search google Small nonprofit MORE
We also talked about how to create content that’s really relevant to people, which is absolutely essential for social media engagement. We talked about how the Six Rs of Message Relevance apply to social and looked at lots of nonprofit examples. MORE
OK, so how can we communicate in a relevant way? Follow our tried-and-true 6 Rules of Message Relevance (PDF of the graphic below) which are found in my Content Marketing for Nonprofits book. MORE
Branding and Messages #ReviveCivility #ShowSomeRespect #WhoWeAre message development National Institute for Civil Discourse Nonprofit Communications nonprofit marketing relevance rules StoryCorpsThis morning’s election news dug into the divide that’s fracturing the U.S. MORE
Thanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date. Relevance Rules MORE
Others, upon finding the ’same old’ has lost its relevance, push to re-shuffle the deck. Here’s an important exercise every nonprofit should go through periodically. Some fundraisers are content to play with the hand they are dealt. MORE
Suddenly, Google+ is more relevant for nonprofits. Yesterday HootSuite [affilate link] announced support for Google+ Pages! Back in November, I blogged about Google+ being open for nonprofits. MORE
Mastery of the message development process, and the tested process, tools and templates to help you develop more relevant messages for your organization, programs and campaigns. MORE
I had the great honor to keynote the LEAD Summit sponsored by HandsOn Network last week in DC. My talk focused on the need for stand-alone nonprofits to work as networks, not just with them, to take down their walls, lost control of their message and messengers, and build relationships with the people and organizations [.]. MORE
Now’s the time to put a memorable, repeatable tagline to work for your organization, campaign, program or service. It’ll help extend your reach, increase donations and program participation, and strengthen your volunteer base. Join me to craft yours—Learn more now: www.TaglineFocusProject.com . Our next session—I have the bandwidth to lead only two sessions each year—starts May 7. Save $200 when you register by April 23. MORE
Question : How can the strengths of the newspaper industry at-large and your specific newspaper be used to created “Now I care content or stories” that are so unique and audience-relevant your community wants to socially share? " Always in motion is the future”– Yoda . She was the daughter. MORE
Relevant messaging is the difference between successful content marketing and background noise in your reader’s inbox. But being relevant to your supporters doesn’t usually happen by accident. And as a lot of you are preparing for your most important campaigns of the year, relevancy should be at the forefront of everything you create in order to get the attention of your supporters. How do you know if you are relevant? The post How Relevant Are You? MORE
The post Are Press Releases Still Relevant? As a media correspondent, Antionette Kerr has seen A LOT of bad press releases. But despite the changing ways nonprofits get in touch with the media, press releases can still be an important part of your media and PR strategy. MORE
Here’s a quick checklist for you to help ensure that your messages are as relevant as possible. I taught “So What and Who Cares, Part I: How to Make Your Messaging More Meaningful and Memorable” today for our All-Access Pass Holders. MORE
It’s a core component of being relevant — a must-do for stronger connections in 2012. Customize communications to increase relevance by: Segmenting your list, breaking out members by special interest, wants, location or any other combination of selections. Take It One Step Further – Get Personal Personally to Get More Relevant. Strategy branding personalization relevance MORE
In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising , Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media. MORE
Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? Use one or more of the Six R’s to be more relevant : Rewarding. and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day. Realistic. Real Time. Responsive. Revealing. Refreshing. MORE
That’s Relevance Rules Messaging! Get brainstorming now to connect your cause with upcoming holidays—Mother’s Day, Earth Day (priceless relevance for environmental organizations), Father’s Day—and other-top-of-mind moments. MORE
Relevance rules! Relevance Rules Video #howedoit #makeitwork #relevancerules nonprofit communications jobs nonprofit marketing Power of WE relevance rules Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way). MORE
Relevance rules but this open-minded moment won’t last for long. More guidance on getting relevant: Relevance Rules—Your Key to Nonprofit Marketing Success. Relevance Rules library marketing nonprofit marketing open-minded moment Ray Bradbury MORE
Without relevant messages, there’s no way you’ll connect. Register Now to Learn this Vital Skill - Seats Filling Fast. Join the 24% of Nonprofits Whose. Messages Move People to Give, Volunteer, Participate +. Date: Wednesday, March 27, 2013 Time: 1:00-2:00 PM EDT/10:00-11:00 PM PDT. If you can’t make this time, register anyway. All registrants receive the video recording. Register Now. MORE
Question : How can the strengths of the newspaper industry at-large and your specific newspaper be used to created “Now I care content or stories” that are so unique and audience relevant that your community wants to socially share? Always in motion is the future”– Yoda . MORE
question by making your messaging as relevant as possible to the people you are communicating with. What creates relevance for people? You can create relevant messaging in lots of different ways, but here are my six favorites. The Six R’s of Relevant Messaging. MORE
It’s the ONLY way to ensure our marketing and fundraising content is relevant, and a vital way to ensure our own satisfaction. Our daughter, Charlotte, started fourth grade today, and the pumped-up energy at line up this morning got me thinking. MORE
They’re the most practical, available tool you have to move your audience to act… if they’re relevant. Relevance is the heart of memorable, motivating messages—pitch-perfect messages. Join me Thursday, June 11 to learn how to craft relevant messages. MORE
Unfortunately, the stages of change model has become ubiquitous to many social marketing programs. MORE
What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose? MORE
Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. Relevance rules! But where were nonprofits? Radio silence on the social channels, ideal for right-things, right-now marketing. MORE
As you start using content marketing to capture the hearts of your nonprofit supporters, remember to stay true to your organization with the four Rs: Be real, relevant, realistic, and, most importantly, rewarding! Be relevant. That might sound like a lot of marketing speak, but it really means are you relevant. MORE
When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. The post Week of Freebies, Day 2: Relevant Messaging Checklist appeared first on Kivi's Nonprofit Communications Blog. MORE
We have to make our messages relevant. That’s relevance, and relevance rules. Here’s how to Empathy Map to get to know the people you want to engage—it’s the only way to get relevant: 1: Identify Primary Folks You Want to Reach & Engage. MORE
That means being ready to roll with relevant outreach on your core issues and causes. Strategy message development midterm elections Nonprofit Communications nonprofit marketing relevance rules MORE
That’s Relevance Rules Messaging! Get brainstorming now to connect your cause with upcoming holidays—Mother’s Day, Earth Day (priceless relevance for environmental organizations), Father’s Day—and other-top-of-mind moments. MORE
When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. MORE
Continuing, however: “Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent. The challenge is to personalize in a way that doesn’t cross lines and delivers genuine value and relevance. MORE
Messaging branding message development nonprofit taglines relevance rules sam hornG uest post by Sam Horn. Are you preparing an important communication? MORE
Here are my guidelines for implementing the doable, proven strategy—getting personal to get relevant —that is your single most important key to marketing success in 2012 : Your Solution: Get Personal to Get Relevant. Use the Personal to Get Relevant. MORE
Relevance Related Topics 
Kivi's Nonprofit Communications Blog
MARCH 24, 2020
OK, so how can we communicate in a relevant way? Follow our tried-and-true 6 Rules of Message Relevance (PDF of the graphic below) which are found in my Content Marketing for Nonprofits book.
Kivi's Nonprofit Communications Blog
NOVEMBER 26, 2018
Relevant messaging is the difference between successful content marketing and background noise in your reader’s inbox. But being relevant to your supporters doesn’t usually happen by accident. And as a lot of you are preparing for your most important campaigns of the year, relevancy should be at the forefront of everything you create in order to get the attention of your supporters. How do you know if you are relevant? The post How Relevant Are You?
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Kivi's Nonprofit Communications Blog
JUNE 19, 2019
The post Are Press Releases Still Relevant? As a media correspondent, Antionette Kerr has seen A LOT of bad press releases. But despite the changing ways nonprofits get in touch with the media, press releases can still be an important part of your media and PR strategy.
Getting Attention
MARCH 6, 2014
We have to make our messages relevant. That’s relevance, and relevance rules. Here’s how to Empathy Map to get to know the people you want to engage—it’s the only way to get relevant: 1: Identify Primary Folks You Want to Reach & Engage.
Kivi's Nonprofit Communications Blog
APRIL 18, 2019
We also talked about how to create content that’s really relevant to people, which is absolutely essential for social media engagement. We talked about how the Six Rs of Message Relevance apply to social and looked at lots of nonprofit examples.
Getting Attention
NOVEMBER 8, 2016
Branding and Messages #ReviveCivility #ShowSomeRespect #WhoWeAre message development National Institute for Civil Discourse Nonprofit Communications nonprofit marketing relevance rules StoryCorpsThis morning’s election news dug into the divide that’s fracturing the U.S.
Kivi's Nonprofit Communications Blog
AUGUST 15, 2012
Here’s a quick checklist for you to help ensure that your messages are as relevant as possible. I taught “So What and Who Cares, Part I: How to Make Your Messaging More Meaningful and Memorable” today for our All-Access Pass Holders.
Getting Attention
JULY 31, 2013
Blank stares. That was the response to most of the one-sentence organizational summary intros (a.k.a. mini-elevator pitches) from co-attendees of a workshop I participated in last week. Let me share some examples with you: We… Provide after school programs for children. Are in lower Fairfield county, CT, and provide emergency assistance to help keep people in their homes. House homeless individuals, veterans and others with special needs.
Getting Attention
JANUARY 23, 2012
Thanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date. Relevance Rules
Kivi's Nonprofit Communications Blog
DECEMBER 29, 2015
When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .
Kivi's Nonprofit Communications Blog
APRIL 23, 2012
question by making your messaging as relevant as possible to the people you are communicating with. What creates relevance for people? You can create relevant messaging in lots of different ways, but here are my six favorites. The Six R’s of Relevant Messaging.
Getting Attention
MARCH 26, 2013
4 Steps to Relevant Nonprofit Messages. Join me for this FREE webinar to learn 4 steps to relevant messages that move prospects and supporters to give, spread the word or whatever action you need.
Getting Attention
JUNE 6, 2012
Relevance rules but this open-minded moment won’t last for long. More guidance on getting relevant: Relevance Rules—Your Key to Nonprofit Marketing Success. Relevance Rules library marketing nonprofit marketing open-minded moment Ray Bradbury
The Agitator
NOVEMBER 7, 2017
Continuing, however: “Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent. The challenge is to personalize in a way that doesn’t cross lines and delivers genuine value and relevance.
Getting Attention
FEBRUARY 4, 2013
Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. Relevance rules! But where were nonprofits? Radio silence on the social channels, ideal for right-things, right-now marketing.
Kivi's Nonprofit Communications Blog
JUNE 25, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
Getting Attention
MAY 6, 2013
What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?
Getting Attention
JANUARY 11, 2012
It’s a core component of being relevant — a must-do for stronger connections in 2012. Customize communications to increase relevance by: Segmenting your list, breaking out members by special interest, wants, location or any other combination of selections. Take It One Step Further – Get Personal Personally to Get More Relevant. Strategy branding personalization relevance
Kivi's Nonprofit Communications Blog
FEBRUARY 25, 2013
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.
Getting Attention
MARCH 7, 2013
Without relevant messages, there’s no way you’ll connect. Register Now to Learn this Vital Skill - Seats Filling Fast. Join the 24% of Nonprofits Whose. Messages Move People to Give, Volunteer, Participate +. Date: Wednesday, March 27, 2013 Time: 1:00-2:00 PM EDT/10:00-11:00 PM PDT. If you can’t make this time, register anyway. All registrants receive the video recording. Register Now.
Getting Attention
DECEMBER 29, 2011
Here are my guidelines for implementing the doable, proven strategy—getting personal to get relevant —that is your single most important key to marketing success in 2012 : Your Solution: Get Personal to Get Relevant. Use the Personal to Get Relevant.
Getting Attention
JANUARY 17, 2012
This kind of relevance is vital for connecting with your network and prospects to move your mission forward. And relevance rules in 2012 (click here for your complete how-to guide). Relevance Rules
Getting Attention
APRIL 23, 2013
Mastery of the message development process, and the tested process, tools and templates to help you develop more relevant messages for your organization, programs and campaigns.
Diva Marketing Blog
JULY 17, 2014
Question : How can the strengths of the newspaper industry at-large and your specific newspaper be used to created “Now I care content or stories” that are so unique and audience relevant that your community wants to socially share? Always in motion is the future”– Yoda .
Kivi's Nonprofit Communications Blog
JUNE 9, 2015
They’re the most practical, available tool you have to move your audience to act… if they’re relevant. Relevance is the heart of memorable, motivating messages—pitch-perfect messages. Join me Thursday, June 11 to learn how to craft relevant messages.
Getting Attention
APRIL 7, 2011
content marketing — creating and distributing relevant content to your target audiences — is the best way to strengthen those ties and raise the engagement level of your base.
Kivi's Nonprofit Communications Blog
JUNE 21, 2012
Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? Use one or more of the Six R’s to be more relevant : Rewarding. and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day. Realistic. Real Time. Responsive. Revealing. Refreshing.
The Agitator
FEBRUARY 10, 2011
Others, upon finding the ’same old’ has lost its relevance, push to re-shuffle the deck. Here’s an important exercise every nonprofit should go through periodically. Some fundraisers are content to play with the hand they are dealt.
Getting Attention
APRIL 4, 2013
Now’s the time to put a memorable, repeatable tagline to work for your organization, campaign, program or service. It’ll help extend your reach, increase donations and program participation, and strengthen your volunteer base. Join me to craft yours—Learn more now: www.TaglineFocusProject.com . Our next session—I have the bandwidth to lead only two sessions each year—starts May 7. Save $200 when you register by April 23.
Fundraising 123
APRIL 24, 2014
As you start using content marketing to capture the hearts of your nonprofit supporters, remember to stay true to your organization with the four Rs: Be real, relevant, realistic, and, most importantly, rewarding! Be relevant. That might sound like a lot of marketing speak, but it really means are you relevant.
Fundraising Coach
JULY 20, 2012
Suddenly, Google+ is more relevant for nonprofits. Yesterday HootSuite [affilate link] announced support for Google+ Pages! Back in November, I blogged about Google+ being open for nonprofits.
Getting Attention
SEPTEMBER 6, 2012
It’s the ONLY way to ensure our marketing and fundraising content is relevant, and a vital way to ensure our own satisfaction. Our daughter, Charlotte, started fourth grade today, and the pumped-up energy at line up this morning got me thinking.
Social Media Bird Brain
MAY 24, 2012
Google Search With Knowledge Graph Panel Google has subtly changed its search results layout to include something called a Knowledge Graph. When some search results are returned, a panel on the right of the page may display, providing what Google has determined is an appropriate bit of extra information related to the search terms. In my example (left), I searched for Nitrous Oxide and. not for profits knowledge graph search google Small nonprofit
The Agitator
MARCH 16, 2017
In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising , Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media.
Diva Marketing Blog
AUGUST 4, 2014
Question : How can the strengths of the newspaper industry at-large and your specific newspaper be used to created “Now I care content or stories” that are so unique and audience-relevant your community wants to socially share? " Always in motion is the future”– Yoda . She was the daughter.
Getting Attention
MAY 22, 2019
Messaging branding message development nonprofit taglines relevance rules sam hornG uest post by Sam Horn. Are you preparing an important communication?
A. Fine Blog
APRIL 28, 2010
I had the great honor to keynote the LEAD Summit sponsored by HandsOn Network last week in DC. My talk focused on the need for stand-alone nonprofits to work as networks, not just with them, to take down their walls, lost control of their message and messengers, and build relationships with the people and organizations [.].
Getting Attention
MARCH 11, 2015
Relevance rules! Relevance Rules Video #howedoit #makeitwork #relevancerules nonprofit communications jobs nonprofit marketing Power of WE relevance rules Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way).
Social Marketing and Social Change
AUGUST 4, 2009
Unfortunately, the stages of change model has become ubiquitous to many social marketing programs.
The Agitator
AUGUST 13, 2009
To a communications or fundraising professional, "what is relevant" to my target audience or prospect is — or should be — the threshold question. Relevance to the receiver — not you the sender — is what determines whether your message or appeal has the remotest chance of penetrating the media clutter, as well as all the conscious and unconscious "screens" that the receiver has installed to manage their limited attention span.
Getting Attention
FEBRUARY 14, 2018
That’s Relevance Rules Messaging! Get brainstorming now to connect your cause with upcoming holidays—Mother’s Day, Earth Day (priceless relevance for environmental organizations), Father’s Day—and other-top-of-mind moments.
Getting Attention
OCTOBER 31, 2018
That means being ready to roll with relevant outreach on your core issues and causes. Strategy message development midterm elections Nonprofit Communications nonprofit marketing relevance rules
Getting Attention
FEBRUARY 14, 2018
That’s Relevance Rules Messaging! Get brainstorming now to connect your cause with upcoming holidays—Mother’s Day, Earth Day (priceless relevance for environmental organizations), Father’s Day—and other-top-of-mind moments.
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