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Empathy Map Your Way to Relevant Messages

Getting Attention

We have to make our messages relevant. That’s relevance, and relevance rules. You know it, and I know it. And the value?

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

This morning’s election news dug into the divide that’s fracturing the U.S. But it was distressing, especially as I contemplate where we go from here.

How to Make Your Messaging More Relevant

Kivi's Nonprofit Communications Blog

question by making your messaging as relevant as possible to the people you are communicating with. What creates relevance for people?

Checklist: Is My Message Relevant?

Kivi's Nonprofit Communications Blog

Here’s a quick checklist for you to help ensure that your messages are as relevant as possible. Want to join us?

Is Your Nonprofit Ready to be Super Relevant?

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. We''ve Moved! Update your Reader Now.

Relevance Rules—Oreo Masters Super Bowl Blackout, Where Were You?

Getting Attention

Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. Relevance rules! Stay posted!

Ray Bradbury Relevance—Ready to Roll: Libraries Take Your Mark

Getting Attention

Relevance rules but this open-minded moment won’t last for long. Rest in peace, Ray Bradbury. It was because of the library.

6 Steps to Stronger Relationships – Share Your Relevant, Valuable Content

Getting Attention

Email marketing strategies have matured and are no longer strictly about increasing the number of subscribers. I write about that time and time again.

Last Chance: Free Webinar—Get To Relevant Nonprofit Messages

Getting Attention

4 Steps to Relevant Nonprofit Messages. Register right now to get a seat for tomorrow’s (3/27) webinar! 95% of seats are already taken.

Timing Depends on Goals — Relevance Rules

Getting Attention

Thanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date.

4 Steps to Relevant Messages: Free Webinar— Register Today

Getting Attention

Without relevant messages, there’s no way you’ll connect. Register Now to Learn this Vital Skill - Seats Filling Fast. Join the 24% of Nonprofits Whose. Messages Move People to Give, Volunteer, Participate +. Date: Wednesday, March 27, 2013 Time: 1:00-2:00 PM EDT/10:00-11:00 PM PDT. Register Now. Reserve Your Seat Now.

Google+ is suddenly more relevant for nonprofits

Fundraising Coach

Suddenly, Google+ is more relevant for nonprofits. Yesterday HootSuite [affilate link] announced support for Google+ Pages!

Online Or Offline, What Matters Is Relevance

The Agitator

Building on data released yesterday by the DMA in the UK, Nick uses the basics of the Facebook algorithm to draw some analogies for.

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Beyond The Ink Smudge To Digital Relevancy

Diva Marketing Blog

Always in motion is the future”– Yoda . She was the daughter. That meant she was a second generation newspaper publisher. Except . Except . So I say.

Learn to Craft Relevant Messages—Last Chance to Save $200

Getting Attention

It’ll help you connect quickly to increase donations and other desired actions. Save $200 when you register by midnight (your time zone) tonight.

Get to Relevant Messages—In Just 6 Weeks

Getting Attention

Now’s the time to put a memorable, repeatable tagline to work for your organization, campaign, program or service. It’ll help extend your reach, increase donations and program participation, and strengthen your volunteer base. Join me to craft yours—Learn more now: www.TaglineFocusProject.com . Save $200 when you register by April 23.

How WE Do It! The Best Video Ever

Getting Attention

Relevance rules! Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way). Is it you?

Video 97

How NTEN Transformed Its E-Newsletter to be More Relevant

Kivi's Nonprofit Communications Blog

We've Moved! Update your Reader Now. We've Moved! Update your Reader Now.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

First share the value of consistency to your colleague, board member, and volunteer messengers, using examples relevant to their own lives.

5 Ways to Connect Despite Election Frenzy

Getting Attention

That means getting ready to roll with relevant outreach on your core issues and causes. We can’t fight it, but we can’t sit it out.

Relevance Rules—Your Key to Nonprofit Marketing Success in 2012

Getting Attention

Use the Personal to Get Relevant. Get your complete guide to relevance here , with greater detail and resources. Please share them here.

Your Mother! Still time.

Getting Attention

Relevances rules! Your people are already thinking on this stuff, so are far more likely to connect with your campaign than at any other time.

Are You Relevant?

The Agitator

Others, upon finding the ’same old’ has lost its relevance, push to re-shuffle the deck.

OMG Experiment to Connect & Activate (Dream Corps Case Study)

Getting Attention

This Day of Empathy approach is all about making Dream Corps’ methods and goals relevant to more of us, via virtual reality. Relevance Rules! And it’s meta—Van does a fantastic job of making the experiment relevant to us in this video. So much to learn. So much inspiration. I’m so excited! P.P.S.

Still-Time Summer Marketing Sizzlers

Getting Attention

Relevance RulesPart 1. Dig in a.s.a.p. There’s no better source of ideas, guidance, and support! Personalize to Connect! Start today!

Danger Ahead—Piggybacking on Tragedy

Getting Attention

And leveraging a news item or special day by connecting your organization’s issues to it (when relevant!) I’m with her.

Is the Govt Shutdown Affecting Your Org? Pls Share A.S.A.P.

Getting Attention

That’s relevance. Nonprofit communicators! 1) Is the Federal government shutdown affecting your nonprofit? If yes, what, where and how?

Get Personal to Get Relevant – Your “From” Line & More

Getting Attention

It’s a core component of being relevant — a must-do for stronger connections in 2012. Customize communications to increase relevance by: Segmenting your list, breaking out members by special interest, wants, location or any other combination of selections. Strategy branding personalization relevance

You In? Mother’s Day Marketing

Getting Attention

Relevant, fun and a sale—that’s a Mother’s Day combo that connects. Take It Forward. Father’s Day is around the corner. Send a net.

Six Points for Good Content Leading to Engagement

Social Media Bird Brain

audial communications content funny informative inviting NGO presentation relevance Small nonprofit social media timeliness touching visual

Lead 56

Nonprofit Disaster Communications Done Right (Case Study)

Getting Attention

“Our quick, focused outreach made me think of your guidance on crisis and disaster communications, and the key point you stress—relevance rules!

Reclaim Back to School: Stay Energized, Relevant and Top of Your Game

Getting Attention

It’s the ONLY way to ensure our marketing and fundraising content is relevant, and a vital way to ensure our own satisfaction.

WE Rules! Make Your Messages Matter Now

Getting Attention

She focuses here on donor communications, but her take is relevant for all nonprofit campaigns and audiences. Read on, and we up! Puh-leeze.

Rules 86

Drive Action: Bring Me Up to Date (Case Study)

Getting Attention

But there’s a strong chance I’ll make a gift to a similar cause if you: Show me its relevance by linking it to the Japan Relief Fund; and.

How to Communicate through Distraction

Getting Attention

I’d say relevance and respect are the only ways!). How many times did you get distracted already today? Consider your habits. P.P.S.

Meet Them Where They Are (Case Study)

Getting Attention

Relevance rules! More Relevance Rules Case Studies & How-Tos. Ray Bradbury Relevance—Ready to Roll: Libraries Take Your Mark. Planning and Evaluation AARP Bob Dylan nonprofit marketing relevance rules Shadows in the night Get this! Dylan and his handlers were being crafty, not crazy, here. Where are your people?

Communicate NOW on Govt. Shutdown Impact (Case Study)

Getting Attention

Relevance rules but has a short lifetime! Relevance Rules Make that connection, clearly and simply, and reach out today. Anyone know?

Connect as Powerfully as Lupita Nyongo’o: Messages Matter @ Oscars & Nonprofits

Getting Attention

Relevance rules at the Oscars too. Thank you, Lupita, for showing us how to shape and deliver real and relevant messages. P.P.S.

Answering So What and Who Cares? Preso on Relevant Messaging

Kivi's Nonprofit Communications Blog

Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? Use one or more of the Six R’s to be more relevant : Rewarding. and Who Cares? Realistic. Real Time. Responsive. Revealing. Refreshing. View more from Kivi Leroux Miller.

Too Many Choices—Your Greatest Pain Point

Getting Attention

Relevance Rules. Relevance Rules marketing plan relevance rules righ-things right-now marketing Strategy tacticsHere’s one of the most common pain points nonprofit marketers like you have just shared with me. NOTE: I’m interested in hearing your greatest pain point— Please take 2 minutes to tell me now right now.