4 Steps to Relevant Nonprofit Messages. Join me for this FREE webinar to learn 4 steps to relevant messages that move prospects and supporters to give, spread the word or whatever action you need. MORE
Blank stares. That was the response to most of the one-sentence organizational summary intros (a.k.a. mini-elevator pitches) from co-attendees of a workshop I participated in last week. Let me share some examples with you: We… Provide after school programs for children. Are in lower Fairfield county, CT, and provide emergency assistance to help keep people in their homes. House homeless individuals, veterans and others with special needs. MORE
Relevance Rules. Relevance Rules marketing plan relevance rules righ-things right-now marketing Strategy tacticsHere’s one of the most common pain points nonprofit marketers like you have just shared with me. NOTE: I’m interested in hearing your greatest pain point— Please take 2 minutes to tell me now right now. There are so many choices these days in choosing the marketing direction forward, that it’s tough to ID the right things to do right now. MORE
content marketing — creating and distributing relevant content to your target audiences — is the best way to strengthen those ties and raise the engagement level of your base. MORE
First share the value of consistency to your colleague, board member, and volunteer messengers, using examples relevant to their own lives. Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet. MORE
Relevant, fun and a sale—that’s a Mother’s Day combo that connects. BTW, the Museum (I’m a long-time fan and recent member) is a tiny organization but its strategic, relevant, compelling communications are highest quality. MORE
This kind of relevance is vital for connecting with your network and prospects to move your mission forward. And relevance rules in 2012 (click here for your complete how-to guide). Relevance Rules MORE
“Our quick, focused outreach made me think of your guidance on crisis and disaster communications, and the key point you stress—relevance rules! Crisis Communications disaster communications Nonprofit Communications nonprofit marketing Red Rover relevance rules MORE
Relevances rules! Relevance Rules fundraising message development messaging newsjacking Nonprofit Communications nonprofit marketing relevance rules top of mind MORE
Relevance RulesPart 1. Dig in a.s.a.p. to these tested and terrific ways to get your people out of the heat and into action—shared by peer fundraisers and communicators in the field. There’s no better source of ideas, guidance, and support! Personalize to Connect! MORE
Relevance rules but has a short lifetime! I’ll tell you more about how Feeding America wins with its responsive, relevant marketing in a future post. Relevance Rules MORE
Branding and Messages #ReviveCivility #ShowSomeRespect #WhoWeAre message development National Institute for Civil Discourse Nonprofit Communications nonprofit marketing relevance rules StoryCorpsThis morning’s election news dug into the divide that’s fracturing the U.S. MORE
Thanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date. Relevance Rules MORE
Others, upon finding the ’same old’ has lost its relevance, push to re-shuffle the deck. Here’s an important exercise every nonprofit should go through periodically. Some fundraisers are content to play with the hand they are dealt. MORE
Suddenly, Google+ is more relevant for nonprofits. Yesterday HootSuite [affilate link] announced support for Google+ Pages! Back in November, I blogged about Google+ being open for nonprofits. MORE
Mastery of the message development process, and the tested process, tools and templates to help you develop more relevant messages for your organization, programs and campaigns. MORE
Now’s the time to put a memorable, repeatable tagline to work for your organization, campaign, program or service. It’ll help extend your reach, increase donations and program participation, and strengthen your volunteer base. Join me to craft yours—Learn more now: www.TaglineFocusProject.com . Our next session—I have the bandwidth to lead only two sessions each year—starts May 7. Save $200 when you register by April 23. MORE
But there’s a strong chance I’ll make a gift to a similar cause if you: Show me its relevance by linking it to the Japan Relief Fund; and. Branding and Messages Audience Research GlobalGiving messaging nonprofit communications jobs nonprofit marketing relevance rules MORE
Here’s a quick checklist for you to help ensure that your messages are as relevant as possible. I taught “So What and Who Cares, Part I: How to Make Your Messaging More Meaningful and Memorable” today for our All-Access Pass Holders. MORE
In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising , Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media. MORE
It’s a core component of being relevant — a must-do for stronger connections in 2012. Customize communications to increase relevance by: Segmenting your list, breaking out members by special interest, wants, location or any other combination of selections. Take It One Step Further – Get Personal Personally to Get More Relevant. Strategy branding personalization relevance MORE
She focuses here on donor communications, but her take is relevant for all nonprofit campaigns and audiences. Messaging Relevance Rules fundraising Lisa Sargent Nonprofit with Balls pamela growGuest blogger Lisa Sargent is one of the best fundraisers and copywriters I know. MORE
Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? Use one or more of the Six R’s to be more relevant : Rewarding. and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day. Realistic. Real Time. Responsive. Revealing. Refreshing. MORE
Relevance rules at the Oscars too. Thank you, Lupita, for showing us how to shape and deliver real and relevant messages. Branding and Messages Relevance Rules Take 3 minutes to listen to this incredible speech. MORE
That means getting ready to roll with relevant outreach on your core issues and causes. Strategy message development Nonprofit Communications nonprofit marketing relevance rules MORE
Relevance rules! Relevance Rules Video #howedoit #makeitwork #relevancerules nonprofit communications jobs nonprofit marketing Power of WE relevance rules Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way). MORE
Relevance rules but this open-minded moment won’t last for long. More guidance on getting relevant: Relevance Rules—Your Key to Nonprofit Marketing Success. Relevance Rules library marketing nonprofit marketing open-minded moment Ray Bradbury MORE
Without relevant messages, there’s no way you’ll connect. Register Now to Learn this Vital Skill - Seats Filling Fast. Join the 24% of Nonprofits Whose. Messages Move People to Give, Volunteer, Participate +. Date: Wednesday, March 27, 2013 Time: 1:00-2:00 PM EDT/10:00-11:00 PM PDT. If you can’t make this time, register anyway. All registrants receive the video recording. Register Now. MORE
Question : How can the strengths of the newspaper industry at-large and your specific newspaper be used to created “Now I care content or stories” that are so unique and audience relevant that your community wants to socially share? Always in motion is the future”– Yoda . MORE
question by making your messaging as relevant as possible to the people you are communicating with. What creates relevance for people? You can create relevant messaging in lots of different ways, but here are my six favorites. The Six R’s of Relevant Messaging. MORE
It’s the ONLY way to ensure our marketing and fundraising content is relevant, and a vital way to ensure our own satisfaction. Our daughter, Charlotte, started fourth grade today, and the pumped-up energy at line up this morning got me thinking. MORE
I’d say relevance and respect are the only ways!). Branding and Messages messaging Nonprofit Communications nonprofit marketing relevance rulesHow many times did you get distracted already today? MORE
Relevance rules! More Relevance Rules Case Studies & How-Tos. Ray Bradbury Relevance—Ready to Roll: Libraries Take Your Mark. Planning and Evaluation AARP Bob Dylan nonprofit marketing relevance rules Shadows in the night Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here. MORE
That’s relevance. Relevance Rules federal government shutdown message development messaging Nonprofit Communications nonprofit marketing relevance rules Nonprofit communicators! 1) Is the Federal government shutdown affecting your nonprofit? MORE
This Day of Empathy approach is all about making Dream Corps’ methods and goals relevant to more of us, via virtual reality. Relevance Rules! And it’s meta—Van does a fantastic job of making the experiment relevant to us in this video. Relevance Rules call to action Day of Empathy Dream Corps Nonprofit Communications nonprofit marketing relevance rules Van Jones virtual reality MORE
And leveraging a news item or special day by connecting your organization’s issues to it (when relevant!) More on Relevance Rules: Your Key to Connection. Nothing is more important than communicating the right message to your network at the right place and time! MORE
Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. Relevance rules! But where were nonprofits? Radio silence on the social channels, ideal for right-things, right-now marketing. MORE
We have to make our messages relevant. That’s relevance, and relevance rules. Here’s how to Empathy Map to get to know the people you want to engage—it’s the only way to get relevant: 1: Identify Primary Folks You Want to Reach & Engage. MORE
Relevancy, Timeliness Informative, Funny, or Touching Presentation Visual/Audial Inviting Comment or Elaboration Relevancy, Timeliness Via Media Republic/Global Voices What you''re posting about has to be something meaningful to your audience. Engagement comes from content. MORE
When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. MORE
Here are my guidelines for implementing the doable, proven strategy—getting personal to get relevant —that is your single most important key to marketing success in 2012 : Your Solution: Get Personal to Get Relevant. Use the Personal to Get Relevant. MORE
Relevance Related Topics Getting Attention
MARCH 6, 2014
We have to make our messages relevant. That’s relevance, and relevance rules. Here’s how to Empathy Map to get to know the people you want to engage—it’s the only way to get relevant: 1: Identify Primary Folks You Want to Reach & Engage.
Getting Attention
NOVEMBER 8, 2016
Branding and Messages #ReviveCivility #ShowSomeRespect #WhoWeAre message development National Institute for Civil Discourse Nonprofit Communications nonprofit marketing relevance rules StoryCorpsThis morning’s election news dug into the divide that’s fracturing the U.S.
Kivi's Nonprofit Communications Blog
APRIL 23, 2012
question by making your messaging as relevant as possible to the people you are communicating with. What creates relevance for people? You can create relevant messaging in lots of different ways, but here are my six favorites. The Six R’s of Relevant Messaging.
Kivi's Nonprofit Communications Blog
AUGUST 15, 2012
Here’s a quick checklist for you to help ensure that your messages are as relevant as possible. I taught “So What and Who Cares, Part I: How to Make Your Messaging More Meaningful and Memorable” today for our All-Access Pass Holders.
Kivi's Nonprofit Communications Blog
JUNE 25, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.
Getting Attention
FEBRUARY 4, 2013
Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. Relevance rules! But where were nonprofits? Radio silence on the social channels, ideal for right-things, right-now marketing.
Getting Attention
JUNE 6, 2012
Relevance rules but this open-minded moment won’t last for long. More guidance on getting relevant: Relevance Rules—Your Key to Nonprofit Marketing Success. Relevance Rules library marketing nonprofit marketing open-minded moment Ray Bradbury
Getting Attention
APRIL 7, 2011
content marketing — creating and distributing relevant content to your target audiences — is the best way to strengthen those ties and raise the engagement level of your base.
Getting Attention
MARCH 26, 2013
4 Steps to Relevant Nonprofit Messages. Join me for this FREE webinar to learn 4 steps to relevant messages that move prospects and supporters to give, spread the word or whatever action you need.
Getting Attention
JANUARY 23, 2012
Thanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date. Relevance Rules
Getting Attention
MARCH 7, 2013
Without relevant messages, there’s no way you’ll connect. Register Now to Learn this Vital Skill - Seats Filling Fast. Join the 24% of Nonprofits Whose. Messages Move People to Give, Volunteer, Participate +. Date: Wednesday, March 27, 2013 Time: 1:00-2:00 PM EDT/10:00-11:00 PM PDT. If you can’t make this time, register anyway. All registrants receive the video recording. Register Now.
Diva Marketing Blog
JULY 17, 2014
Question : How can the strengths of the newspaper industry at-large and your specific newspaper be used to created “Now I care content or stories” that are so unique and audience relevant that your community wants to socially share? Always in motion is the future”– Yoda .
Getting Attention
APRIL 23, 2013
Mastery of the message development process, and the tested process, tools and templates to help you develop more relevant messages for your organization, programs and campaigns.
Getting Attention
APRIL 4, 2013
Now’s the time to put a memorable, repeatable tagline to work for your organization, campaign, program or service. It’ll help extend your reach, increase donations and program participation, and strengthen your volunteer base. Join me to craft yours—Learn more now: www.TaglineFocusProject.com . Our next session—I have the bandwidth to lead only two sessions each year—starts May 7. Save $200 when you register by April 23.
Getting Attention
MARCH 11, 2015
Relevance rules! Relevance Rules Video #howedoit #makeitwork #relevancerules nonprofit communications jobs nonprofit marketing Power of WE relevance rules Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way).
Kivi's Nonprofit Communications Blog
FEBRUARY 25, 2013
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.
Getting Attention
DECEMBER 29, 2011
Here are my guidelines for implementing the doable, proven strategy—getting personal to get relevant —that is your single most important key to marketing success in 2012 : Your Solution: Get Personal to Get Relevant. Use the Personal to Get Relevant.
The Agitator
FEBRUARY 10, 2011
Others, upon finding the ’same old’ has lost its relevance, push to re-shuffle the deck. Here’s an important exercise every nonprofit should go through periodically. Some fundraisers are content to play with the hand they are dealt.
Getting Attention
DECEMBER 14, 2016
First share the value of consistency to your colleague, board member, and volunteer messengers, using examples relevant to their own lives. Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet.
Fundraising Coach
JULY 20, 2012
Suddenly, Google+ is more relevant for nonprofits. Yesterday HootSuite [affilate link] announced support for Google+ Pages! Back in November, I blogged about Google+ being open for nonprofits.
Getting Attention
MAY 5, 2015
Relevances rules! Relevance Rules fundraising message development messaging newsjacking Nonprofit Communications nonprofit marketing relevance rules top of mind
The Agitator
MARCH 16, 2017
In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising , Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media.
Getting Attention
SEPTEMBER 27, 2016
That means getting ready to roll with relevant outreach on your core issues and causes. Strategy message development Nonprofit Communications nonprofit marketing relevance rules
Getting Attention
AUGUST 4, 2016
This Day of Empathy approach is all about making Dream Corps’ methods and goals relevant to more of us, via virtual reality. Relevance Rules! And it’s meta—Van does a fantastic job of making the experiment relevant to us in this video. Relevance Rules call to action Day of Empathy Dream Corps Nonprofit Communications nonprofit marketing relevance rules Van Jones virtual reality
Getting Attention
AUGUST 3, 2016
Relevance RulesPart 1. Dig in a.s.a.p. to these tested and terrific ways to get your people out of the heat and into action—shared by peer fundraisers and communicators in the field. There’s no better source of ideas, guidance, and support! Personalize to Connect!
Getting Attention
SEPTEMBER 11, 2012
And leveraging a news item or special day by connecting your organization’s issues to it (when relevant!) More on Relevance Rules: Your Key to Connection. Nothing is more important than communicating the right message to your network at the right place and time!
Getting Attention
OCTOBER 1, 2013
That’s relevance. Relevance Rules federal government shutdown message development messaging Nonprofit Communications nonprofit marketing relevance rules Nonprofit communicators! 1) Is the Federal government shutdown affecting your nonprofit?
Getting Attention
JANUARY 11, 2012
It’s a core component of being relevant — a must-do for stronger connections in 2012. Customize communications to increase relevance by: Segmenting your list, breaking out members by special interest, wants, location or any other combination of selections. Take It One Step Further – Get Personal Personally to Get More Relevant. Strategy branding personalization relevance
Getting Attention
MAY 7, 2014
Relevant, fun and a sale—that’s a Mother’s Day combo that connects. BTW, the Museum (I’m a long-time fan and recent member) is a tiny organization but its strategic, relevant, compelling communications are highest quality.
Social Media Bird Brain
APRIL 16, 2014
Relevancy, Timeliness Informative, Funny, or Touching Presentation Visual/Audial Inviting Comment or Elaboration Relevancy, Timeliness Via Media Republic/Global Voices What you''re posting about has to be something meaningful to your audience. Engagement comes from content.
Getting Attention
MAY 1, 2014
“Our quick, focused outreach made me think of your guidance on crisis and disaster communications, and the key point you stress—relevance rules! Crisis Communications disaster communications Nonprofit Communications nonprofit marketing Red Rover relevance rules
Getting Attention
SEPTEMBER 6, 2012
It’s the ONLY way to ensure our marketing and fundraising content is relevant, and a vital way to ensure our own satisfaction. Our daughter, Charlotte, started fourth grade today, and the pumped-up energy at line up this morning got me thinking.
Getting Attention
JUNE 9, 2015
She focuses here on donor communications, but her take is relevant for all nonprofit campaigns and audiences. Messaging Relevance Rules fundraising Lisa Sargent Nonprofit with Balls pamela growGuest blogger Lisa Sargent is one of the best fundraisers and copywriters I know.
Getting Attention
NOVEMBER 5, 2014
But there’s a strong chance I’ll make a gift to a similar cause if you: Show me its relevance by linking it to the Japan Relief Fund; and. Branding and Messages Audience Research GlobalGiving messaging nonprofit communications jobs nonprofit marketing relevance rules
Getting Attention
MAY 17, 2016
I’d say relevance and respect are the only ways!). Branding and Messages messaging Nonprofit Communications nonprofit marketing relevance rulesHow many times did you get distracted already today?
Getting Attention
OCTOBER 2, 2013
Relevance rules but has a short lifetime! I’ll tell you more about how Feeding America wins with its responsive, relevant marketing in a future post. Relevance Rules
Getting Attention
FEBRUARY 4, 2015
Relevance rules! More Relevance Rules Case Studies & How-Tos. Ray Bradbury Relevance—Ready to Roll: Libraries Take Your Mark. Planning and Evaluation AARP Bob Dylan nonprofit marketing relevance rules Shadows in the night Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here.
Getting Attention
MARCH 3, 2014
Relevance rules at the Oscars too. Thank you, Lupita, for showing us how to shape and deliver real and relevant messages. Branding and Messages Relevance Rules Take 3 minutes to listen to this incredible speech.
Kivi's Nonprofit Communications Blog
JUNE 21, 2012
Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? Use one or more of the Six R’s to be more relevant : Rewarding. and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day. Realistic. Real Time. Responsive. Revealing. Refreshing.
Getting Attention
MARCH 28, 2013
Relevance Rules. Relevance Rules marketing plan relevance rules righ-things right-now marketing Strategy tacticsHere’s one of the most common pain points nonprofit marketers like you have just shared with me. NOTE: I’m interested in hearing your greatest pain point— Please take 2 minutes to tell me now right now. There are so many choices these days in choosing the marketing direction forward, that it’s tough to ID the right things to do right now.
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