Kivi's Nonprofit Communications Blog

NOVEMBER 26, 2018

Relevant messaging is the difference between successful content marketing and background noise in your reader’s inbox. But being relevant to your supporters doesn’t usually happen by accident. And as a lot of you are preparing for your most important campaigns of the year, relevancy should be at the forefront of everything you create in order to get the attention of your supporters. How do you know if you are relevant? The post How Relevant Are You?

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Getting Attention

MARCH 6, 2014

We have to make our messages relevant. That’s relevance, and relevance rules. Here’s how to Empathy Map to get to know the people you want to engage—it’s the only way to get relevant: 1: Identify Primary Folks You Want to Reach & Engage. More than that and you’ll be unable to make messages to any of them relevant.

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Kivi's Nonprofit Communications Blog

MARCH 24, 2020

OK, so how can we communicate in a relevant way? Follow our tried-and-true 6 Rules of Message Relevance (PDF of the graphic below) which are found in my Content Marketing for Nonprofits book. If you can’t even hit one of these solidly, your message is not relevant and is a waste of everyone’s time, including your own. Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it.

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Kivi's Nonprofit Communications Blog

JUNE 19, 2019

The post Are Press Releases Still Relevant? As a media correspondent, Antionette Kerr has seen A LOT of bad press releases. But despite the changing ways nonprofits get in touch with the media, press releases can still be an important part of your media and PR strategy. During Antionette’s next budget-friendly webinar , she is sharing the hottest press releases she’s seen as well as tips on how you can create your own.

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Getting Attention

NOVEMBER 8, 2016

Branding and Messages #ReviveCivility #ShowSomeRespect #WhoWeAre message development National Institute for Civil Discourse Nonprofit Communications nonprofit marketing relevance rules StoryCorpsThis morning’s election news dug into the divide that’s fracturing the U.S. Hearing the stats on how deep and broad these divisions are—rural vs. urban, men vs. women, those with post-secondary education vs. those without—wasn’t surprising.

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Getting Attention

JULY 31, 2013

Blank stares. That was the response to most of the one-sentence organizational summary intros (a.k.a. mini-elevator pitches) from co-attendees of a workshop I participated in last week. Let me share some examples with you: We… Provide after school programs for children. Are in lower Fairfield county, CT, and provide emergency assistance to help keep people in their homes. House homeless individuals, veterans and others with special needs.

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Kivi's Nonprofit Communications Blog

APRIL 18, 2019

We also talked about how to create content that’s really relevant to people, which is absolutely essential for social media engagement. We talked about how the Six Rs of Message Relevance apply to social and looked at lots of nonprofit examples. The post Creating Faster, More Relevant Content on Social Media appeared first on Kivi's Nonprofit Communications Blog.

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Kivi's Nonprofit Communications Blog

AUGUST 15, 2012

Here’s a quick checklist for you to help ensure that your messages are as relevant as possible. I taught “So What and Who Cares, Part I: How to Make Your Messaging More Meaningful and Memorable” today for our All-Access Pass Holders. In Part II next week, I’ll apply what we discussed to home pages and Facebook pages of several Pass Holders. Want to join us? Today’s recording will be available tomorrow afternoon, and Part II takes place on August 23.).

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Getting Attention

MARCH 26, 2013

4 Steps to Relevant Nonprofit Messages. Join me for this FREE webinar to learn 4 steps to relevant messages that move prospects and supporters to give, spread the word or whatever action you need. Branding and Messages message development Nonprofit Communications nonprofit marketing nonprofit taglines professional development relevance rules trainingThis is it, your last chance to get the keys to the kingdom and join the 24% of nonprofits whose messages move people to act.

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Getting Attention

JUNE 6, 2012

Relevance rules but this open-minded moment won’t last for long. More guidance on getting relevant: Relevance Rules—Your Key to Nonprofit Marketing Success. P.S. Get more in-depth case studies, templates and tools, and guidance on getting relevant in the twice-monthly Getting Attention e-update. Relevance Rules library marketing nonprofit marketing open-minded moment Ray BradburyRest in peace, Ray Bradbury.

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Kivi's Nonprofit Communications Blog

DECEMBER 27, 2017

When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Here’s a quick checklist for you to print out to help ensure that your messages are as relevant as possible: Want to be taken seriously at work and have authority in your position as a nonprofit communicator? Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

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Getting Attention

JANUARY 11, 2012

It’s a core component of being relevant — a must-do for stronger connections in 2012. Customize communications to increase relevance by: Segmenting your list, breaking out members by special interest, wants, location or any other combination of selections. Take It One Step Further – Get Personal Personally to Get More Relevant. Strategy branding personalization relevance

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The Agitator

NOVEMBER 7, 2017

Continuing, however: “Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent. The challenge is to personalize in a way that doesn’t cross lines and delivers genuine value and relevance. At the end of the day, your organization needs to be as relevant to each of your donors as — let’s say, choosing from the McKinsey examples — Starbucks is to each of its customers.

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Getting Attention

FEBRUARY 4, 2013

Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. Relevance rules! But where were nonprofits? Radio silence on the social channels, ideal for right-things, right-now marketing. Take a look at the possibilities: The Oreo marketing team posted this photo ad on their Facebook page within a few minutes of the blackout. It was exactly the right message for viewers at exactly the right moment.

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Kivi's Nonprofit Communications Blog

DECEMBER 29, 2015

When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Here’s a quick checklist for you to print out to help ensure that your messages are as relevant as possible: Messages and Tag Lines Nonprofit CommunicationsHappy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

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Getting Attention

MARCH 7, 2013

Without relevant messages, there’s no way you’ll connect. Register Now to Learn this Vital Skill - Seats Filling Fast. Join the 24% of Nonprofits Whose. Messages Move People to Give, Volunteer, Participate +. Date: Wednesday, March 27, 2013 Time: 1:00-2:00 PM EDT/10:00-11:00 PM PDT. If you can’t make this time, register anyway. All registrants receive the video recording. Register Now.

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Getting Attention

MAY 6, 2013

What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose? What if you mastered a proven 11-step message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers? And what if you could perform this marketing transformation with expert guidance in just 6 weeks? Well now you can, starting Tuesday, May 7.

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Kivi's Nonprofit Communications Blog

APRIL 23, 2012

question by making your messaging as relevant as possible to the people you are communicating with. What creates relevance for people? You can create relevant messaging in lots of different ways, but here are my six favorites. The Six R’s of Relevant Messaging. I’m headed to Austin, Texas today to teach a workshop I’m calling “So What and Who Cares?

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Kivi's Nonprofit Communications Blog

JUNE 25, 2013

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends

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Ann Green

SEPTEMBER 15, 2020

The current climate (pandemic, economic downturn, heightened awareness of systemic racism, having to cope with all of this, etc) will require you to create a new, more relevant appeal, although many of the components will be the same. Here are some ways to create a better, more relevant appeal. Your donors want to hear about the people they’ll be helping and it needs to be relevant to the current climate. September is here.

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Getting Attention

DECEMBER 29, 2011

Here are my guidelines for implementing the doable, proven strategy—getting personal to get relevant —that is your single most important key to marketing success in 2012 : Your Solution: Get Personal to Get Relevant. Note: A vital prerequisite to effective personalization (and you can’t be relevant without it) is having a system firmly in place that ensure the quick, thorough and accurate tracking, logging and sharing of your audience profile or records.

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Getting Attention

JANUARY 17, 2012

This kind of relevance is vital for connecting with your network and prospects to move your mission forward. And relevance rules in 2012 (click here for your complete how-to guide). Relevance RulesNothing is more important than communicating the right message to a specific target audience at the right place and time!

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Getting Attention

APRIL 23, 2013

Mastery of the message development process, and the tested process, tools and templates to help you develop more relevant messages for your organization, programs and campaigns. Now’s the time to join the Tagline Focus Project … Launch a motivating, memorable tagline in just 6 weeks for your organization, program, service, campaign or event. It’ll help you connect quickly to increase donations and other desired actions.

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Diva Marketing Blog

JULY 17, 2014

Question : How can the strengths of the newspaper industry at-large and your specific newspaper be used to created “Now I care content or stories” that are so unique and audience relevant that your community wants to socially share? Always in motion is the future”– Yoda . She was the daughter. That meant she was a second generation newspaper publisher.

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Getting Attention

APRIL 4, 2013

Now’s the time to put a memorable, repeatable tagline to work for your organization, campaign, program or service. It’ll help extend your reach, increase donations and program participation, and strengthen your volunteer base. Join me to craft yours—Learn more now: www.TaglineFocusProject.com . Our next session—I have the bandwidth to lead only two sessions each year—starts May 7. Save $200 when you register by April 23.

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APRIL 24, 2014

As you start using content marketing to capture the hearts of your nonprofit supporters, remember to stay true to your organization with the four Rs: Be real, relevant, realistic, and, most importantly, rewarding! Be relevant. That might sound like a lot of marketing speak, but it really means are you relevant.

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Getting Attention

APRIL 7, 2011

content marketing — creating and distributing relevant content to your target audiences — is the best way to strengthen those ties and raise the engagement level of your base. Here are 6 steps to effective nonprofit content marketing : Build your understanding, and your boss’ and colleagues’, that relevant content helps your organization develop trusted relationships which motivate your prospects to share email addresses and contact information.

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Kivi's Nonprofit Communications Blog

FEBRUARY 25, 2013

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Curation Content Marketing E-Newsletters Favorite Newsletters Nonprofit Communications nptech Publication Management

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Kivi's Nonprofit Communications Blog

JUNE 21, 2012

Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? Use one or more of the Six R’s to be more relevant : Rewarding. and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day. Realistic. Real Time. Responsive. Revealing. Refreshing.

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The Agitator

FEBRUARY 10, 2011

Others, upon finding the ’same old’ has lost its relevance, push to re-shuffle the deck. P.S. I can think of only one word with as much importance to fundraisers as ‘relevance’, and that’s ‘results’ … as in, what has your organization accomplished lately? Here’s an important exercise every nonprofit should go through periodically. Some fundraisers are content to play with the hand they are dealt.

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Social Media Bird Brain

MAY 24, 2012

Google Search With Knowledge Graph Panel Google has subtly changed its search results layout to include something called a Knowledge Graph. When some search results are returned, a panel on the right of the page may display, providing what Google has determined is an appropriate bit of extra information related to the search terms. In my example (left), I searched for Nitrous Oxide and. not for profits knowledge graph search google Small nonprofit

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Fundraising Coach

JULY 20, 2012

Suddenly, Google+ is more relevant for nonprofits. Yesterday HootSuite [affilate link] announced support for Google+ Pages! Back in November, I blogged about Google+ being open for nonprofits. But one of the hardest things for nonprofits has been the fact that they have to remember to go to the Google+ site rather than using their social media tools like HootSuite. HootSuite’s integration allows you to monitor your page and your Google+ stream from right within HooteSuite.

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Getting Attention

SEPTEMBER 6, 2012

It’s the ONLY way to ensure our marketing and fundraising content is relevant, and a vital way to ensure our own satisfaction. Schedule it in to stimulate your mind and soul, keep on top of the world you’re working in (and communicating into), refine your perspective, and build your expertise and impact—all prerequisites to creating the relevant content and calls to action that best engage the folks whose help you need to move your mission forward!

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Kivi's Nonprofit Communications Blog

JUNE 9, 2015

They’re the most practical, available tool you have to move your audience to act… if they’re relevant. Relevance is the heart of memorable, motivating messages—pitch-perfect messages. The first experience—that joyful sense of possibility you feel when you’re getting to know someone who gets you—is exactly what happens when you hear or read a relevant message. Join me Thursday, June 11 to learn how to craft relevant messages.

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A. Fine Blog

APRIL 28, 2010

I had the great honor to keynote the LEAD Summit sponsored by HandsOn Network last week in DC. My talk focused on the need for stand-alone nonprofits to work as networks, not just with them, to take down their walls, lost control of their message and messengers, and build relationships with the people and organizations [.].

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The Agitator

MARCH 16, 2017

In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising , Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media. It’s well worth reading by those who think most email communications are too light and frothy and also by those who favor more substance but feel too much substance doesn’t work well in the online channel.

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Diva Marketing Blog

AUGUST 4, 2014

Question : How can the strengths of the newspaper industry at-large and your specific newspaper be used to created “Now I care content or stories” that are so unique and audience-relevant your community wants to socially share? " Always in motion is the future”– Yoda . She was the daughter. That meant she was a second generation newspaper publisher.

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The Agitator

AUGUST 13, 2009

To a communications or fundraising professional, "what is relevant" to my target audience or prospect is — or should be — the threshold question. Relevance to the receiver — not you the sender — is what determines whether your message or appeal has the remotest chance of penetrating the media clutter, as well as all the conscious and unconscious "screens" that the receiver has installed to manage their limited attention span.

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Getting Attention

MAY 22, 2019

Messaging branding message development nonprofit taglines relevance rules sam hornG uest post by Sam Horn. Are you preparing an important communication? Whether it’s a report to your boss or board, [annual report, or donor thank-you campaign], its success depends a lot on whether people can remember what you said. Because if they can’t, all the hours (weeks?) you spent collecting your research, organizing your thoughts, and preparing your copy, video, or design just went down the drain.

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Getting Attention

MARCH 11, 2015

Relevance rules! Relevance Rules Video #howedoit #makeitwork #relevancerules nonprofit communications jobs nonprofit marketing Power of WE relevance rules Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way). That’s definitely me! Is it you? This video from Make It Work —a community making things better for hardworking women, men and families across the country—works wonders.

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Social Marketing and Social Change

AUGUST 4, 2009

For the family planning program, this model allows us to think about and talk with people at each of these stages who may constitute distinct audiences or segments for our program, each requiring different methods and actions they can take that are relevant to their current situation with respect to using family planning methods. Unfortunately, the stages of change model has become ubiquitous to many social marketing programs.

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Getting Attention

AUGUST 4, 2016

This Day of Empathy approach is all about making Dream Corps’ methods and goals relevant to more of us, via virtual reality. Relevance Rules! And it’s meta—Van does a fantastic job of making the experiment relevant to us in this video. Relevance Rules call to action Day of Empathy Dream Corps Nonprofit Communications nonprofit marketing relevance rules Van Jones virtual reality

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The Agitator

APRIL 13, 2010

This is an example of really making your donor acknowledgment personal and relevant. Last week we talked about going the extra mile to recognize donor loyalty. Here’s an illustration I didn’t want you to miss from Jessica Harrington at Schultz & Williams … "We’re absolutely doing this! For one organization’s first renewal, we personalized the letter to the year the donor first joined and what was happening then (e.g.,

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