Empathy Map Your Way to Relevant Messages

Getting Attention

We have to make our messages relevant. That’s relevance, and relevance rules. Here’s how to Empathy Map to get to know the people you want to engage—it’s the only way to get relevant: 1: Identify Primary Folks You Want to Reach & Engage.

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

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Branding and Messages #ReviveCivility #ShowSomeRespect #WhoWeAre message development National Institute for Civil Discourse Nonprofit Communications nonprofit marketing relevance rules StoryCorpsThis morning’s election news dug into the divide that’s fracturing the U.S.

Trending Sources

How to Make Your Messaging More Relevant

Kivi's Nonprofit Communications Blog

question by making your messaging as relevant as possible to the people you are communicating with. What creates relevance for people? You can create relevant messaging in lots of different ways, but here are my six favorites. The Six R’s of Relevant Messaging.

Checklist: Is My Message Relevant?

Kivi's Nonprofit Communications Blog

Here’s a quick checklist for you to help ensure that your messages are as relevant as possible. I taught “So What and Who Cares, Part I: How to Make Your Messaging More Meaningful and Memorable” today for our All-Access Pass Holders.

Is Your Nonprofit Ready to be Super Relevant?

Kivi's Nonprofit Communications Blog

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Relevance Rules—Oreo Masters Super Bowl Blackout, Where Were You?

Getting Attention

Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. Relevance rules! But where were nonprofits? Radio silence on the social channels, ideal for right-things, right-now marketing.

Ray Bradbury Relevance—Ready to Roll: Libraries Take Your Mark

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Relevance rules but this open-minded moment won’t last for long. More guidance on getting relevant: Relevance Rules—Your Key to Nonprofit Marketing Success. Relevance Rules library marketing nonprofit marketing open-minded moment Ray Bradbury

6 Steps to Stronger Relationships – Share Your Relevant, Valuable Content

Getting Attention

content marketing — creating and distributing relevant content to your target audiences — is the best way to strengthen those ties and raise the engagement level of your base.

Last Chance: Free Webinar—Get To Relevant Nonprofit Messages

Getting Attention

4 Steps to Relevant Nonprofit Messages. Join me for this FREE webinar to learn 4 steps to relevant messages that move prospects and supporters to give, spread the word or whatever action you need.

Timing Depends on Goals — Relevance Rules

Getting Attention

Thanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date. Relevance Rules

4 Steps to Relevant Messages: Free Webinar— Register Today

Getting Attention

Without relevant messages, there’s no way you’ll connect. Register Now to Learn this Vital Skill - Seats Filling Fast. Join the 24% of Nonprofits Whose. Messages Move People to Give, Volunteer, Participate +. Date: Wednesday, March 27, 2013 Time: 1:00-2:00 PM EDT/10:00-11:00 PM PDT. If you can’t make this time, register anyway. All registrants receive the video recording. Register Now.

Beyond The Ink Smudge To Digital Relevancy

Diva Marketing Blog

Question : How can the strengths of the newspaper industry at-large and your specific newspaper be used to created “Now I care content or stories” that are so unique and audience relevant that your community wants to socially share? Always in motion is the future”– Yoda .

Learn to Craft Relevant Messages—Last Chance to Save $200

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Mastery of the message development process, and the tested process, tools and templates to help you develop more relevant messages for your organization, programs and campaigns.

Get to Relevant Messages—In Just 6 Weeks

Getting Attention

Now’s the time to put a memorable, repeatable tagline to work for your organization, campaign, program or service. It’ll help extend your reach, increase donations and program participation, and strengthen your volunteer base. Join me to craft yours—Learn more now: www.TaglineFocusProject.com . Our next session—I have the bandwidth to lead only two sessions each year—starts May 7. Save $200 when you register by April 23.

How WE Do It! The Best Video Ever

Getting Attention

Relevance rules! Relevance Rules Video #howedoit #makeitwork #relevancerules nonprofit communications jobs nonprofit marketing Power of WE relevance rules Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way).

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How NTEN Transformed Its E-Newsletter to be More Relevant

Kivi's Nonprofit Communications Blog

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Relevance Rules—Your Key to Nonprofit Marketing Success in 2012

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Here are my guidelines for implementing the doable, proven strategy—getting personal to get relevant —that is your single most important key to marketing success in 2012 : Your Solution: Get Personal to Get Relevant. Use the Personal to Get Relevant.

Are You Relevant?

The Agitator

Others, upon finding the ’same old’ has lost its relevance, push to re-shuffle the deck. Here’s an important exercise every nonprofit should go through periodically. Some fundraisers are content to play with the hand they are dealt.

Google+ is suddenly more relevant for nonprofits

Fundraising Coach

Suddenly, Google+ is more relevant for nonprofits. Yesterday HootSuite [affilate link] announced support for Google+ Pages! Back in November, I blogged about Google+ being open for nonprofits.

Your Mother! Still time.

Getting Attention

Relevances rules! Relevance Rules fundraising message development messaging newsjacking Nonprofit Communications nonprofit marketing relevance rules top of mind

5 Steps to Consistent Communications (+ Instant Connection)

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First share the value of consistency to your colleague, board member, and volunteer messengers, using examples relevant to their own lives. Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet.

5 Ways to Connect Despite Election Frenzy

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That means getting ready to roll with relevant outreach on your core issues and causes. Strategy message development Nonprofit Communications nonprofit marketing relevance rules

Online Or Offline, What Matters Is Relevance

The Agitator

In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising , Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media.

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OMG Experiment to Connect & Activate (Dream Corps Case Study)

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This Day of Empathy approach is all about making Dream Corps’ methods and goals relevant to more of us, via virtual reality. Relevance Rules! And it’s meta—Van does a fantastic job of making the experiment relevant to us in this video. Relevance Rules call to action Day of Empathy Dream Corps Nonprofit Communications nonprofit marketing relevance rules Van Jones virtual reality

Still-Time Summer Marketing Sizzlers

Getting Attention

Relevance RulesPart 1. Dig in a.s.a.p. to these tested and terrific ways to get your people out of the heat and into action—shared by peer fundraisers and communicators in the field. There’s no better source of ideas, guidance, and support! Personalize to Connect!

Relevance Reigns

The Agitator

Continuing, however: “Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent. The challenge is to personalize in a way that doesn’t cross lines and delivers genuine value and relevance.

Danger Ahead—Piggybacking on Tragedy

Getting Attention

And leveraging a news item or special day by connecting your organization’s issues to it (when relevant!) More on Relevance Rules: Your Key to Connection. Nothing is more important than communicating the right message to your network at the right place and time!

Is the Govt Shutdown Affecting Your Org? Pls Share A.S.A.P.

Getting Attention

That’s relevance. Relevance Rules federal government shutdown message development messaging Nonprofit Communications nonprofit marketing relevance rules Nonprofit communicators! 1) Is the Federal government shutdown affecting your nonprofit?

DC 50

Get Personal to Get Relevant – Your “From” Line & More

Getting Attention

It’s a core component of being relevant — a must-do for stronger connections in 2012. Customize communications to increase relevance by: Segmenting your list, breaking out members by special interest, wants, location or any other combination of selections. Take It One Step Further – Get Personal Personally to Get More Relevant. Strategy branding personalization relevance

You In? Mother’s Day Marketing

Getting Attention

Relevant, fun and a sale—that’s a Mother’s Day combo that connects. BTW, the Museum (I’m a long-time fan and recent member) is a tiny organization but its strategic, relevant, compelling communications are highest quality.

Nonprofit Disaster Communications Done Right (Case Study)

Getting Attention

“Our quick, focused outreach made me think of your guidance on crisis and disaster communications, and the key point you stress—relevance rules! Crisis Communications disaster communications Nonprofit Communications nonprofit marketing Red Rover relevance rules

Six Points for Good Content Leading to Engagement

Social Media Bird Brain

Relevancy, Timeliness Informative, Funny, or Touching Presentation Visual/Audial Inviting Comment or Elaboration Relevancy, Timeliness Via Media Republic/Global Voices What you''re posting about has to be something meaningful to your audience. Engagement comes from content.

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Reclaim Back to School: Stay Energized, Relevant and Top of Your Game

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It’s the ONLY way to ensure our marketing and fundraising content is relevant, and a vital way to ensure our own satisfaction. Our daughter, Charlotte, started fourth grade today, and the pumped-up energy at line up this morning got me thinking.

WE Rules! Make Your Messages Matter Now

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She focuses here on donor communications, but her take is relevant for all nonprofit campaigns and audiences. Messaging Relevance Rules fundraising Lisa Sargent Nonprofit with Balls pamela growGuest blogger Lisa Sargent is one of the best fundraisers and copywriters I know.

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Drive Action: Bring Me Up to Date (Case Study)

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But there’s a strong chance I’ll make a gift to a similar cause if you: Show me its relevance by linking it to the Japan Relief Fund; and. Branding and Messages Audience Research GlobalGiving messaging nonprofit communications jobs nonprofit marketing relevance rules

Communicate NOW on Govt. Shutdown Impact (Case Study)

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Relevance rules but has a short lifetime! I’ll tell you more about how Feeding America wins with its responsive, relevant marketing in a future post. Relevance Rules

Connect as Powerfully as Lupita Nyongo’o: Messages Matter @ Oscars & Nonprofits

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Relevance rules at the Oscars too. Thank you, Lupita, for showing us how to shape and deliver real and relevant messages. Branding and Messages Relevance Rules Take 3 minutes to listen to this incredible speech.

Answering So What and Who Cares? Preso on Relevant Messaging

Kivi's Nonprofit Communications Blog

Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? Use one or more of the Six R’s to be more relevant : Rewarding. and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day. Realistic. Real Time. Responsive. Revealing. Refreshing.

Meet Them Where They Are (Case Study)

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Relevance rules! More Relevance Rules Case Studies & How-Tos. Ray Bradbury Relevance—Ready to Roll: Libraries Take Your Mark. Planning and Evaluation AARP Bob Dylan nonprofit marketing relevance rules Shadows in the night Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here.

How to Communicate through Distraction

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I’d say relevance and respect are the only ways!). Branding and Messages messaging Nonprofit Communications nonprofit marketing relevance rulesHow many times did you get distracted already today?