Empathy Map Your Way to Relevant Messages

Getting Attention

We have to make our messages relevant. That’s relevance, and relevance rules. Here’s how to Empathy Map to get to know the people you want to engage—it’s the only way to get relevant: 1: Identify Primary Folks You Want to Reach & Engage.

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

Branding and Messages #ReviveCivility #ShowSomeRespect #WhoWeAre message development National Institute for Civil Discourse Nonprofit Communications nonprofit marketing relevance rules StoryCorpsThis morning’s election news dug into the divide that’s fracturing the U.S.

Relevance Reigns

The Agitator

Continuing, however: “Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 to 30 percent. The challenge is to personalize in a way that doesn’t cross lines and delivers genuine value and relevance.

Checklist: Is My Message Relevant?

Kivi's Nonprofit Communications Blog

Here’s a quick checklist for you to help ensure that your messages are as relevant as possible. I taught “So What and Who Cares, Part I: How to Make Your Messaging More Meaningful and Memorable” today for our All-Access Pass Holders.

Week of Freebies, Day 2: Relevant Messaging Checklist

Kivi's Nonprofit Communications Blog

When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. The post Week of Freebies, Day 2: Relevant Messaging Checklist appeared first on Kivi's Nonprofit Communications Blog.

Rambling or Relevant?

Getting Attention

Blank stares. That was the response to most of the one-sentence organizational summary intros (a.k.a. mini-elevator pitches) from co-attendees of a workshop I participated in last week. Let me share some examples with you: We… Provide after school programs for children. Are in lower Fairfield county, CT, and provide emergency assistance to help keep people in their homes. House homeless individuals, veterans and others with special needs.

Timing for Nonprofit Marketing Impact: Relevance Rules

Getting Attention

This kind of relevance is vital for connecting with your network and prospects to move your mission forward. And relevance rules in 2012 (click here for your complete how-to guide). Relevance Rules

Week of Freebies! Relevant Messaging Checklist

Kivi's Nonprofit Communications Blog

When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

Last Chance: Free Webinar—Get To Relevant Nonprofit Messages

Getting Attention

4 Steps to Relevant Nonprofit Messages. Join me for this FREE webinar to learn 4 steps to relevant messages that move prospects and supporters to give, spread the word or whatever action you need.

Ray Bradbury Relevance—Ready to Roll: Libraries Take Your Mark

Getting Attention

Relevance rules but this open-minded moment won’t last for long. More guidance on getting relevant: Relevance Rules—Your Key to Nonprofit Marketing Success. Relevance Rules library marketing nonprofit marketing open-minded moment Ray Bradbury

How to Make Your Messaging More Relevant

Kivi's Nonprofit Communications Blog

question by making your messaging as relevant as possible to the people you are communicating with. What creates relevance for people? You can create relevant messaging in lots of different ways, but here are my six favorites. The Six R’s of Relevant Messaging.

Relevance Rules—Oreo Masters Super Bowl Blackout, Where Were You?

Getting Attention

Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. Relevance rules! But where were nonprofits? Radio silence on the social channels, ideal for right-things, right-now marketing.

Is Your Nonprofit Ready to be Super Relevant?

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

Last Chance—Learn to Craft Relevant Messages

Getting Attention

What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?

Get Personal to Get Relevant – Your “From” Line & More

Getting Attention

It’s a core component of being relevant — a must-do for stronger connections in 2012. Customize communications to increase relevance by: Segmenting your list, breaking out members by special interest, wants, location or any other combination of selections. Take It One Step Further – Get Personal Personally to Get More Relevant. Strategy branding personalization relevance

Are You Relevant?

The Agitator

Others, upon finding the ’same old’ has lost its relevance, push to re-shuffle the deck. Here’s an important exercise every nonprofit should go through periodically. Some fundraisers are content to play with the hand they are dealt.

How NTEN Transformed Its E-Newsletter to be More Relevant

Kivi's Nonprofit Communications Blog

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

4 Steps to Relevant Messages: Free Webinar— Register Today

Getting Attention

Without relevant messages, there’s no way you’ll connect. Register Now to Learn this Vital Skill - Seats Filling Fast. Join the 24% of Nonprofits Whose. Messages Move People to Give, Volunteer, Participate +. Date: Wednesday, March 27, 2013 Time: 1:00-2:00 PM EDT/10:00-11:00 PM PDT. If you can’t make this time, register anyway. All registrants receive the video recording. Register Now.

Relevance Rules—Your Key to Nonprofit Marketing Success in 2012

Getting Attention

Here are my guidelines for implementing the doable, proven strategy—getting personal to get relevant —that is your single most important key to marketing success in 2012 : Your Solution: Get Personal to Get Relevant. Use the Personal to Get Relevant.

Learn to Craft Relevant Messages—Last Chance to Save $200

Getting Attention

Mastery of the message development process, and the tested process, tools and templates to help you develop more relevant messages for your organization, programs and campaigns.

Beyond The Ink Smudge To Digital Relevancy

Diva Marketing Blog

Question : How can the strengths of the newspaper industry at-large and your specific newspaper be used to created “Now I care content or stories” that are so unique and audience relevant that your community wants to socially share? Always in motion is the future”– Yoda .

C’mon! Connect with Relevant Messages: Join Me on June 11

Kivi's Nonprofit Communications Blog

They’re the most practical, available tool you have to move your audience to act… if they’re relevant. Relevance is the heart of memorable, motivating messages—pitch-perfect messages. Join me Thursday, June 11 to learn how to craft relevant messages.

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6 Steps to Stronger Relationships – Share Your Relevant, Valuable Content

Getting Attention

content marketing — creating and distributing relevant content to your target audiences — is the best way to strengthen those ties and raise the engagement level of your base.

Online Or Offline, What Matters Is Relevance

The Agitator

In what amounts to a same-day companion piece to Tom’ post, Are You Under or Over-Invested in Online Fundraising , Nick Ellinger over at the DonorVoice Blog posted a thoughtful companion piece, How the Facebook algorithm works outside of social media.

Answering So What and Who Cares? Preso on Relevant Messaging

Kivi's Nonprofit Communications Blog

Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? Use one or more of the Six R’s to be more relevant : Rewarding. and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day. Realistic. Real Time. Responsive. Revealing. Refreshing.

Get to Relevant Messages—In Just 6 Weeks

Getting Attention

Now’s the time to put a memorable, repeatable tagline to work for your organization, campaign, program or service. It’ll help extend your reach, increase donations and program participation, and strengthen your volunteer base. Join me to craft yours—Learn more now: www.TaglineFocusProject.com . Our next session—I have the bandwidth to lead only two sessions each year—starts May 7. Save $200 when you register by April 23.

The 4 Rs: Be Real, Relevant, Realistic, and Rewarding in Your Content Marketing

Fundraising 123

As you start using content marketing to capture the hearts of your nonprofit supporters, remember to stay true to your organization with the four Rs: Be real, relevant, realistic, and, most importantly, rewarding! Be relevant. That might sound like a lot of marketing speak, but it really means are you relevant.

Reclaim Back to School: Stay Energized, Relevant and Top of Your Game

Getting Attention

It’s the ONLY way to ensure our marketing and fundraising content is relevant, and a vital way to ensure our own satisfaction. Our daughter, Charlotte, started fourth grade today, and the pumped-up energy at line up this morning got me thinking.

5 Ways to Connect in Uncertain Times (Midterm Elections & Beyond)

Getting Attention

That means being ready to roll with relevant outreach on your core issues and causes. Strategy message development midterm elections Nonprofit Communications nonprofit marketing relevance rules

A Google Search Change - Will Your Nonprofit Be Considered Relevant?

Social Media Bird Brain

Google Search With Knowledge Graph Panel Google has subtly changed its search results layout to include something called a Knowledge Graph. When some search results are returned, a panel on the right of the page may display, providing what Google has determined is an appropriate bit of extra information related to the search terms. In my example (left), I searched for Nitrous Oxide and. not for profits knowledge graph search google Small nonprofit

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What Is “Relevant”?

The Agitator

To a communications or fundraising professional, "what is relevant" to my target audience or prospect is — or should be — the threshold question. Relevance to the receiver — not you the sender — is what determines whether your message or appeal has the remotest chance of penetrating the media clutter, as well as all the conscious and unconscious "screens" that the receiver has installed to manage their limited attention span.

Beyond The Ink Smudge To Digital Relevancy

Diva Marketing Blog

Question : How can the strengths of the newspaper industry at-large and your specific newspaper be used to created “Now I care content or stories” that are so unique and audience-relevant your community wants to socially share? " Always in motion is the future”– Yoda . She was the daughter.

Google+ is suddenly more relevant for nonprofits

Fundraising Coach

Suddenly, Google+ is more relevant for nonprofits. Yesterday HootSuite [affilate link] announced support for Google+ Pages! Back in November, I blogged about Google+ being open for nonprofits.

Last-Minute Valentines: Still time!

Getting Attention

That’s Relevance Rules Messaging! Get brainstorming now to connect your cause with upcoming holidays—Mother’s Day, Earth Day (priceless relevance for environmental organizations), Father’s Day—and other-top-of-mind moments.

How WE Do It! The Best Video Ever

Getting Attention

Relevance rules! Relevance Rules Video #howedoit #makeitwork #relevancerules nonprofit communications jobs nonprofit marketing Power of WE relevance rules Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way).

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Relevance = Accountability

A. Fine Blog

I had the great honor to keynote the LEAD Summit sponsored by HandsOn Network last week in DC. My talk focused on the need for stand-alone nonprofits to work as networks, not just with them, to take down their walls, lost control of their message and messengers, and build relationships with the people and organizations [.].

Last-Minute Valentines: Still time!

Getting Attention

That’s Relevance Rules Messaging! Get brainstorming now to connect your cause with upcoming holidays—Mother’s Day, Earth Day (priceless relevance for environmental organizations), Father’s Day—and other-top-of-mind moments.

See? Relevant Thank You Works

The Agitator

This is an example of really making your donor acknowledgment personal and relevant. Last week we talked about going the extra mile to recognize donor loyalty. Here’s an illustration I didn’t want you to miss from Jessica Harrington at Schultz & Williams … "We’re absolutely doing this! For one organization’s first renewal, we personalized the letter to the year the donor first joined and what was happening then (e.g.,

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

That’s the path to Priority Now—the relevant, memorable and unified supporter or participant experience you must provide, an experience that builds on each person’s till-now engagement with your organization and is most likely to spur her next action. Flickr: Robyn Anderson.

Making Theory Relevant: Part 2

Social Marketing and Social Change

Unfortunately, the stages of change model has become ubiquitous to many social marketing programs.

Your Mother! Still time.

Getting Attention

Relevances rules! Relevance Rules fundraising message development messaging newsjacking Nonprofit Communications nonprofit marketing relevance rules top of mind

Is the Govt Shutdown Affecting Your Org? Pls Share A.S.A.P.

Getting Attention

That’s relevance. Relevance Rules federal government shutdown message development messaging Nonprofit Communications nonprofit marketing relevance rules Nonprofit communicators! 1) Is the Federal government shutdown affecting your nonprofit?

OMG Experiment to Connect & Activate (Dream Corps Case Study)

Getting Attention

This Day of Empathy approach is all about making Dream Corps’ methods and goals relevant to more of us, via virtual reality. Relevance Rules! And it’s meta—Van does a fantastic job of making the experiment relevant to us in this video. Relevance Rules call to action Day of Empathy Dream Corps Nonprofit Communications nonprofit marketing relevance rules Van Jones virtual reality