Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. We both felt we got the best deal from the relationship, that we got far more than we gave.

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Part 2: Get to Stronger Supporter Relationships (Peer Guidance)

Getting Attention

Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! Relationship Building

Back at Nonprofit Marketing: Rejeuvenated & Recalibrating

Getting Attention

That’s: Finding a way to keep doing what I love (that stays put—guiding nonprofits like yours to build & strengthen relationships with donors, volunteers and more, via marketing & communications); While making enough money to co-support our family (no change there); BUT…drum roll here. all-around personal satisfaction) vs. the career-building/brand development/income lens I’ve used as a primary filter for so long.

6 Now-or-Never Summer Reboots

Getting Attention

6) Connect with peers in the field to build satisfaction and smarts: Graphic designer Julia Reich uses summertime’s slight dip in her firm’s client work to build relationships (and strategic alliances) with other nonprofit marketers.

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3 Nonprofit Marketing Skills I Learned from Aunt Frances

Getting Attention

Today, I want to share three relationship-building skills I learned from Aunt Frances. Marketing success is about strong relationships, which grow from finding that commonality and nourishing it. 3) Giving, rather than taking, is what relationship building is all about.

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#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

Even before the public IPO Facebook was one of the lowest ranked companies in terms of customer satisfaction. Facebook can be the nexus of a still more powerful network. So your nonprofit or charity has its requisite Facebook page up.

#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

Even before the public IPO Facebook was one of the lowest ranked companies in terms of customer satisfaction. Facebook can be the nexus of a still more powerful network. So your nonprofit or charity has its requisite Facebook page up.

Join Me? Engage Fundraising Conf—April 10 ($75 Discount)

Getting Attention

Add to that the kind of peer-to-peer learning and opportunity to develop relationships with peers and experts possible only in a small gathering, and you have a recipe for personal and professional satisfaction. I hope you’ll try something new, and join me at the Engage Fundraising Conference in Philadelphia on April 10. Register today with this discount code (SPEAKER75) and you’ll get $75 off.

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Day in the Life of a Nonprofit Communicator – Kirsten McIlvenna

Kivi's Nonprofit Communications Blog

Although it’s easy to get caught up in the day-to-day life in her US office, she feels the most fulfillment when she gets to visit the programs in Haiti and the DR to meet and build relationships with those she works each day to help. Feel great satisfaction in doing so.

How Donor Opinion Can Steer You Right

The Agitator

level of satisfaction with the organization) and all your input variables (e.g., satisfaction with all experiences with the organization). In fact, if you marry this to behavioral data, you can even project the financial value of increasing satisfaction, loyalty, or commitment.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Assess where supporter information to date—preferences, habits, relationships, and interactions— lives across all departments and databases in your organization. 4) Shape rewarding and connected relationships with your people OVER TIME—a cumulative supporter or participant experience.

Email Retention Campaign Strategy

Non Profit Marketing 360

Most of the time when you hear “retention campaign” you are thinking that your relationship with your customer is already headed toward attrition. We advocate that profile building be one of the core messages sent in the early stages of a new customer relationship. Satisfaction. How are you doing in the relationship? Informal surveys are a great way to gauge your customer engagement and satisfaction.

Bring Yourself to Work? James Porter Does

Getting Attention

It’s the only way to feel fully at ease in your job, to nurture the relationships you need for success and satisfaction (for you and your organization), and to bring the greatest value to your role and responsibilities. Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work.

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Fundraising + Marketing = Greater Than the Sum of Their Parts

Nonprofit Marketing Blog

Imagine: You’ve worked long and hard to grow a strong relationship with your communications colleagues (or, if you’re on the communications side, with your fundraising colleagues). You all know that working as a team to solicit, gather, and share insights on supporters is the path to strong and lasting relationships that motivate greater giving, plus desired actions on other fronts. But all too often, once we get some satisfaction, partners begin to take each other for granted.

Bring Yourself to Work? James Porter Does

Getting Attention

It’s the only way to feel fully at ease in your job, to nurture the relationships you need for success and satisfaction (for you and your organization), and to bring the greatest value to your role and responsibilities. Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work.

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6 Ways to Train All-Org Messengers

Getting Attention

Your colleagues, board members, volunteers, and loyal donors have tremendous potential to strengthen relationships, drive participation, and raise money IF you launch this six-step training program: 1) Share a clear call to action. Flickr: Chip Griffin.

4 Ways to Save Your Sanity: Review & Approval 2.0

Getting Attention

You’ll create stronger relationships with colleagues; the insights, buy-in, and engagement you need; and more satisfaction all around. How many of your communications projects go nowhere because the approval process is a landmine? For many of us, that happens way too often.

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This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Assess where supporter information to date—preferences, habits, relationships, and interactions— lives across all departments and databases in your organization. 4) Shape rewarding and connected relationships with your people OVER TIME—a cumulative supporter or participant experience.

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Onboarding: The Fierce Urgency of Listening

The Agitator

In short, there would be no growth in relationships and characters. Because we fundraisers want to stimulate growth in our relationships with donors, we should aim to do the opposite. Hug, learn and grow relationships.

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Some guests may have an affinity for or a relationship with a certain business. You’ll need to be prepared to promote online donations during and after the event so that attendees have the opportunity to express their satisfaction. Kerri Moore. Holding a fundraising event soon?

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

Because “trust” is the lynchpin of a solid and sustainable relationship with a donor; Because there is a way to measure trust and identify those actions that can increase donors’ trust–and significantly increase donor value and an organization’s net income.

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Thank you for the first 5 years!

Get Fully Funded

I’ve helped Executive Directors build their Boards and build better relationships with their Board Chairs. Fundraising Buffet: 101 Practical Tips to Increase Donations and Deepen Donor Satisfaction. Five years ago this week, I hung out my shingle and started my coaching/consulting business. It’s been an amazing five years and I’m very grateful for all the wonderful people I’ve had the fortune to work with.

Who is a nonprofit major gift prospect?

Get Fully Funded

Bottom line is, for people to be Major Donor Prospects; you must have enough of a relationship with them to satisfy the above qualifiers, and to know them well enough to recognize/identify their needs. Thanks to my guest Hank Lewis for today’s post. I think you’ll like it. Who Is A Major Gift Prospect ?? By Hank Lewis, MA CFRM.

Be Friend-ly with the 53% of Seniors Now Online

Getting Attention

Social Can Work to Strengthen Relationships. These findings from Pew Internet and AARP—indicating that isolated seniors are looking to social networks to help build and strengthen relationships—has huge implications for your nonprofit. Here’s how to build relationships that are meet online seniors’ wants, so are likely to be long lasting: Add a few online seniors to your marketing advisory group. They’re online for satisfaction, not because they have to be.

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More On Second Gifts — Part 2

The Agitator

That’s when the relationship starts. They also measured one other variable that made a difference and that’s satisfaction with donor experiences. High commitment, high satisfaction: This is what you love to have. High commitment, low satisfaction: Red alert!

Letting Go of Donors

The Agitator

Now let’s talk about the other end of the spectrum – when does your relationship with a donor end? I say “thinks” because PECR in Europe and CAN-SPAM in the US has always meant you need some form of pre-existing consent or relationship to solicit by email.).

4 Ways to Save Your Sanity: Review & Approval 2.0

Getting Attention

You’ll create stronger relationships with colleagues; the insights, buy-in, and engagement you need; and more satisfaction all around. How many of your communications projects go nowhere because the approval process is a landmine? For many of us, that happens way too often.

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Is Your Donor “Endangered”?

iMarketSmart

This is an opportunity to either create or build upon a deeper relationship. There are many missed opportunities for relationship building between the customer [donor] and the employee when staff is constantly changing.” Sometimes it’s who you know not what you know.

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Level One Donor Feedback: Fixing Things for Individuals

The Agitator

People’s favorite topic is themselves and sometimes being heard and acknowledged is enough to repair a relationship. If someone is low commitment and low satisfaction, an email autoresponder apologizing and saying someone may be in touch may suffice.

The Churn

A. Fine Blog

And in that solution the churn is born; the obsession with internal processes at the expense of relationships, and even common sense. This is why organizations routinely ignore customer satisfaction surveys; it’s too hard to turn the ship internally when the churn is at full steam ahead.

Do Your Donors Call You?

The Agitator

Or as an opportunity to build relationships? An old friend of ours pointed us to this relationship management case study about American Express in the Financial Times (free registration required). Here’s how the Financial Times described the results … “Customers increased their spending on Amex products by approximately 8-10 per cent as CCPs reinforced product benefits through Relationship Care. Customer satisfaction improved substantially too.

Create and use a “next level” Thank-You letter

Get Fully Funded

Done well, it increases trust and builds relationship. They can envision 15 kids going to camp for a week and it helps create a bigger feeling of satisfaction for the donor. If you’re like most nonprofit folks, you give little thought to your Thank-You letter. At some point, you wrote the letter, and now you use it for every donor, every time.

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Are Your New Donors Hiding in Plain Sight?

The Agitator

Speaking of… you probably want to make sure they do remember you fondly by asking commitment and satisfaction. If someone has an experience that turns them off to you, it’s counterproductive to ask them immediately – you could kill any chance of a relationship.

Social Media: Winds of Change

Diva Marketing Blog

Example: Personal satisfaction from helping people quickly resolve their service challenges. Use the Front PORCH approach to building relationships based on corporate personal brand values. H ospitality: Bring the culture of your organization into your relationships.

Create and use a “next level” Thank-You letter

Get Fully Funded

Done well, it increases trust and builds relationship. They can envision 15 kids going to camp for a week and it helps create a bigger feeling of satisfaction for the donor. If you’re like most nonprofit folks, you give little thought to your Thank-You letter. At some point, you wrote the letter, and now you use it for every donor, every time.

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The Empathy Link in Social Marketing

Social Marketing and Social Change

This is how long-term relationships are made” (p. And if we do ask questions, which ones will create a space in which we can listen, and not simply be doing satisfaction research ?

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Science Communication and Social Marketing

Social Marketing and Social Change

That’s the value of design or formative research-to test our assumptions and not simply do ‘ satisfaction research.’. Applying marketing to improve communications about social issues is an important part of social marketing for me.

Fundraising’s Silver Bullet

The Agitator

Nick and his colleagues over at DonorVoice employ a series of inbound and outbound feedback programs designed to quantitatively measure donor commitment and service-level satisfaction across channels and touchpoints.

4 Disney Lessons to Transform Your Donor Retention

Fundraising Coach

There are also cast members throughout the parks taking quick surveys to monitor guest satisfaction. Following these four ideas will help you develop a deeper, more personal, more "magical" relationship with them. I''m just finishing up another family trip to Walt Disney World.

One Idea For Cause Marketing That Works for Small Business

Cause Related Marketing

Moreover, Roberta was interested in cause marketing, in part, because she needed something more from the relationship besides good feelings. His or her job is to stay in touch with the featured businesses and gauge satisfaction. Finally, if the relationship is growing, the CSR needs to refer the small business to a higher-level person.

How do you define the word "give"?

GenerationYGive

Giving blood gave Sophie the satisfaction of knowing that she could save up to three lives. A favorite quote is someone noting that because fundraising hinges on developing a relationship with donors, it should be called "friendraising." More than once, I have heard from non-profit fundraisers that Gen Yers just don't "give," and therefore are not really a generation that is interested in "giving" or has not yet developed an interest.

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Social Marketing: Shifting from Individual Skills to Organizational Competence

Social Marketing and Social Change

Several surveys of businesses that vary in their consumer orientations have found that in addition to achieving the stated objective of delivering more value to customers, a market orientation is positively related to overall business performance, the commitment of employees to the organization, and those employees’ overall attitude and job satisfaction. Does competitive environment moderate the market orientation-performance relationship?

Heart And Mind … Both Count

The Agitator

Maybe a long while if the organization does the right kind of relationship building. And a strong relationship can certainly overcome some deficiency of supporting evidence as to the efficacy of one’s giving. But, keep in mind, at the end of that sifting, the donor still wants the emotional satisfaction of eventually feeling that they have made a wise choice … they want to enjoy their giving.