Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. We both felt we got the best deal from the relationship, that we got far more than we gave. Giving, rather than taking, is what relationship building is all about. Please share your approaches and challenges here so we all get better at this skill so crucial to building strong and lasting relationships.

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Part 2: Get to Stronger Supporter Relationships (Peer Guidance)

Getting Attention

Please tell us what you’re doing to strengthen supporter relationships, and what’s in your way. Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way! The greatest challenge Kathleen Kennedy faces in building relationships and keeping them strong. “ Bonus—Greater satisfaction in doing the most important things right, and a far greater chance of increased impact! .

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Back at Nonprofit Marketing: Rejeuvenated & Recalibrating

Getting Attention

That’s: Finding a way to keep doing what I love (that stays put—guiding nonprofits like yours to build & strengthen relationships with donors, volunteers and more, via marketing & communications); While making enough money to co-support our family (no change there); BUT…drum roll here. all-around personal satisfaction) vs. the career-building/brand development/income lens I’ve used as a primary filter for so long.

6 Now-or-Never Summer Reboots

Getting Attention

6) Connect with peers in the field to build satisfaction and smarts: Graphic designer Julia Reich uses summertime’s slight dip in her firm’s client work to build relationships (and strategic alliances) with other nonprofit marketers. Professional Development nonprofit Nonprofit Communications nonprofit marketing sabbatical satisfaction work behind the workOur daughter Charlotte is finishing up a blissful summer at a few different day and overnight camps.

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3 Nonprofit Marketing Skills I Learned from Aunt Frances

Getting Attention

Today, I want to share three relationship-building skills I learned from Aunt Frances. Marketing success is about strong relationships, which grow from finding that commonality and nourishing it. It’s the best way to grow a tight relationship with the people whose help you need to move your organization’s mission forward. 3) Giving, rather than taking, is what relationship building is all about.

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#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

Even before the public IPO Facebook was one of the lowest ranked companies in terms of customer satisfaction. Cause Marketing Communications Community Crowdfunding Development Facebook Fundraising How-to Marketing Nonprofit Public Media relationships Site Administration Social Media Technology Twitter Web and Print Charitable organization communication development Facebook Timeline Non-profit organization Online Communities Social network Social networking service Timeline

#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

Even before the public IPO Facebook was one of the lowest ranked companies in terms of customer satisfaction. Cause Marketing Communications Community Crowdfunding Development Facebook Fundraising How-to Marketing Nonprofit Public Media relationships Site Administration Social Media Technology Twitter Web and Print Charitable organization communication development Facebook Timeline Non-profit organization Online Communities Social network Social networking service Timeline

R-E-S-P-E-C-T Your Way to Donor Retention

Getting Attention

Here’s my #1 donor retention recommendation—R-E-S-P-E-C-T your way to strong and long-lasting donor relationships: R espect donors ’ wants, even when they DON’T want to hear from you. S tart up a donor advisory board of folks willing to share 5-10 minutes/monthly to help you improve your donor satisfaction. Donor retention is an absolute priority (again) for 2014. Yet the path to donor retention success remains elusive for so many organizations. How about yours?

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Join Me? Engage Fundraising Conf—April 10 ($75 Discount)

Getting Attention

Add to that the kind of peer-to-peer learning and opportunity to develop relationships with peers and experts possible only in a small gathering, and you have a recipe for personal and professional satisfaction. I hope you’ll try something new, and join me at the Engage Fundraising Conference in Philadelphia on April 10. Register today with this discount code (SPEAKER75) and you’ll get $75 off.

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10 Tips to Building Your Brand with Educational Videos

Nonprofit Marketing Insights by GlobalOwls

However, it is easy to build trusting and long-term relationships with the audience using videos. This increases customer satisfaction and brand loyalty. 10 Tips to Building Your Brand with Educational Videos.

Being a Successful Fundraiser in 2021

NonProfit Hub

In fact, I’m firmly convinced that the donor derives the most satisfaction from this loop. You shouldn’t be content with forging relationships — you want to build friendships. I once heard a relationship defined as something you have until something better comes along.

Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

These tend to have diminishing returns, cause donor fatigue, and have dismal relationship retention rates. Over time, these audiences will yield significantly better outcomes and help to create more meaningful brand relationships.

Only 43 Percent of Organizations Met Their Major Gift Fundraising Goals in 2019

iMarketSmart

Building relationships with key constituents takes time, energy, and a bit of luck. Another key finding from the Major Gift Benchmark Study was with regards to fundraisers satisfaction with their pipeline of prospects.

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Day in the Life of a Nonprofit Communicator – Kirsten McIlvenna

Kivi's Nonprofit Communications Blog

Although it’s easy to get caught up in the day-to-day life in her US office, she feels the most fulfillment when she gets to visit the programs in Haiti and the DR to meet and build relationships with those she works each day to help. Feel great satisfaction in doing so. Kirsten McIlvenna. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We want more stories!

Email Retention Campaign Strategy

Non Profit Marketing 360

Most of the time when you hear “retention campaign” you are thinking that your relationship with your customer is already headed toward attrition. We advocate that profile building be one of the core messages sent in the early stages of a new customer relationship. Satisfaction. How are you doing in the relationship? Informal surveys are a great way to gauge your customer engagement and satisfaction.

6 Questions to Consider Before Selecting a New Workspace

NonProfit Hub

Leading NGOs continuously foster cross-industry relationships that benefit all parties involved. Is your space designed to maximize productivity and satisfaction? The importance of a quality work environment has a dramatic effect on team satisfaction and morale. This article is sponsored by MINDSPACE. Big-picture issues exist for nonprofits and other non-governmental organizations (NGOs) when selecting a workspace.

Bring Yourself to Work? James Porter Does

Getting Attention

It’s the only way to feel fully at ease in your job, to nurture the relationships you need for success and satisfaction (for you and your organization), and to bring the greatest value to your role and responsibilities. Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work.

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Fundraising + Marketing = Greater Than the Sum of Their Parts

Nonprofit Marketing Blog

Imagine: You’ve worked long and hard to grow a strong relationship with your communications colleagues (or, if you’re on the communications side, with your fundraising colleagues). You all know that working as a team to solicit, gather, and share insights on supporters is the path to strong and lasting relationships that motivate greater giving, plus desired actions on other fronts. But all too often, once we get some satisfaction, partners begin to take each other for granted.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Assess where supporter information to date—preferences, habits, relationships, and interactions— lives across all departments and databases in your organization. 4) Shape rewarding and connected relationships with your people OVER TIME—a cumulative supporter or participant experience. Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. ….

Bring Yourself to Work? James Porter Does

Getting Attention

It’s the only way to feel fully at ease in your job, to nurture the relationships you need for success and satisfaction (for you and your organization), and to bring the greatest value to your role and responsibilities. Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work.

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Thank you for the first 5 years!

Get Fully Funded

I’ve helped Executive Directors build their Boards and build better relationships with their Board Chairs. Fundraising Buffet: 101 Practical Tips to Increase Donations and Deepen Donor Satisfaction. Five years ago this week, I hung out my shingle and started my coaching/consulting business. It’s been an amazing five years and I’m very grateful for all the wonderful people I’ve had the fortune to work with.

Who is a nonprofit major gift prospect?

Get Fully Funded

Bottom line is, for people to be Major Donor Prospects; you must have enough of a relationship with them to satisfy the above qualifiers, and to know them well enough to recognize/identify their needs. Thanks to my guest Hank Lewis for today’s post. I think you’ll like it. Who Is A Major Gift Prospect ?? By Hank Lewis, MA CFRM.

Be Friend-ly with the 53% of Seniors Now Online

Getting Attention

Social Can Work to Strengthen Relationships. These findings from Pew Internet and AARP—indicating that isolated seniors are looking to social networks to help build and strengthen relationships—has huge implications for your nonprofit. Here’s how to build relationships that are meet online seniors’ wants, so are likely to be long lasting: Add a few online seniors to your marketing advisory group. They’re online for satisfaction, not because they have to be.

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4 Ways to Save Your Sanity: Review & Approval 2.0

Getting Attention

You’ll create stronger relationships with colleagues; the insights, buy-in, and engagement you need; and more satisfaction all around. How many of your communications projects go nowhere because the approval process is a landmine? For many of us, that happens way too often. We diligently do our homework, developing buy-in from colleagues (by highlighting what’s in it for them) and sourcing practical insights on audience habits and wants.

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Is Your Donor “Endangered”?

iMarketSmart

This is an opportunity to either create or build upon a deeper relationship. There are many missed opportunities for relationship building between the customer [donor] and the employee when staff is constantly changing.” Customer [donor] satisfaction is a minimal standard; true relationships are built around surprise and delight.” Sometimes it’s who you know not what you know.

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Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Some guests may have an affinity for or a relationship with a certain business. You’ll need to be prepared to promote online donations during and after the event so that attendees have the opportunity to express their satisfaction. Kerri Moore. Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina. Guest Post by Kerri Moore of Booster.

6 Ways to Train All-Org Messengers

Getting Attention

Your colleagues, board members, volunteers, and loyal donors have tremendous potential to strengthen relationships, drive participation, and raise money IF you launch this six-step training program: 1) Share a clear call to action. Then launch them with this toolkit in hand, so they generate the greatest engagement, donations, and personal satisfaction possible. Flickr: Chip Griffin.

How Donor Opinion Can Steer You Right

The Agitator

level of satisfaction with the organization) and all your input variables (e.g., satisfaction with all experiences with the organization). By asking about people’s ratings of various aspects of their relationship with you and their overall satisfaction, you can accurately create a model around what creates satisfaction for your donors. Yesterday’s post ccataloged a multitude of reasons surveys and donor listening could steer you wrong.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Assess where supporter information to date—preferences, habits, relationships, and interactions— lives across all departments and databases in your organization. 4) Shape rewarding and connected relationships with your people OVER TIME—a cumulative supporter or participant experience. Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. ….

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Definitive Timeline to Master Follow-Up with First-Time Donors

NonProfit Hub

We’ve developed the ultimate timeline to help master follow-up with first-time donors to help you cultivate relationships that stick around. The more your nonprofit interacts with its donors, the greater chance you have of creating a lasting relationship. Conduct a new-donor survey to check your status on donor commitment and satisfaction. A donor’s first donation to your nonprofit is a step in the right direction, but it’s not an immediate promise for smooth sailing.

Create and use a “next level” Thank-You letter

Get Fully Funded

Done well, it increases trust and builds relationship. They can envision 15 kids going to camp for a week and it helps create a bigger feeling of satisfaction for the donor. If you’re like most nonprofit folks, you give little thought to your Thank-You letter. At some point, you wrote the letter, and now you use it for every donor, every time.

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4 Ways to Save Your Sanity: Review & Approval 2.0

Getting Attention

You’ll create stronger relationships with colleagues; the insights, buy-in, and engagement you need; and more satisfaction all around. How many of your communications projects go nowhere because the approval process is a landmine? For many of us, that happens way too often. We diligently do our homework, developing buy-in from colleagues (by highlighting what’s in it for them) and sourcing practical insights on audience habits and wants.

Review 100

Create and use a “next level” Thank-You letter

Get Fully Funded

Done well, it increases trust and builds relationship. They can envision 15 kids going to camp for a week and it helps create a bigger feeling of satisfaction for the donor. If you’re like most nonprofit folks, you give little thought to your Thank-You letter. At some point, you wrote the letter, and now you use it for every donor, every time.

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Nonprofit CRM Trends Plus How to Choose an eCRM - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

CRM--short for constituent relationship management--might simply be called a database, but to nonprofits, CRMs are much more than that. Also, NTEN recently published a report on the results of a survey covering CRM satisfaction. Were quite interested in traveling the globe to find good relationships that also help us become better global internet fundraisers.

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Why Donor Cultivation is the Best Thing Since Sliced Bread

NonProfit Hub

Remember that information sharing is not the same as building a relationship. Asking your donors shows respect for the donor and builds donors’ trust and satisfaction. Satisfaction is the number one driver of donor loyalty. In the world of fundraising, donor cultivation is king. People get sweaty palms over doing the ask, but if you’ve done cultivation right, the gift is like ripe fruit falling from the tree. Too often organizations skimp on donor cultivation.

Onboarding: The Fierce Urgency of Listening

The Agitator

In short, there would be no growth in relationships and characters. Because we fundraisers want to stimulate growth in our relationships with donors, we should aim to do the opposite. Hug, learn and grow relationships. The full story is available in detail here but some important points: Commitment and satisfaction were the most predictive variables in their modeling. The unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.”

Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

Sargeant said boards often lack the understanding of the three most prominent drivers of retention: satisfaction, commitment and trust. In order to really understand why an organization isn’t retaining first-time donors, nonprofits need to study their relationship with donors. There is no magic bullet, but it is a combination of satisfaction, commitment and trust,” Sargeant said.

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

Because “trust” is the lynchpin of a solid and sustainable relationship with a donor; Because there is a way to measure trust and identify those actions that can increase donors’ trust–and significantly increase donor value and an organization’s net income. Relationship Fundamentals. Let’s start with some fundamentals about relationships in general and more specifically how these fundamentals apply to donors.

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One Idea For Cause Marketing That Works for Small Business

Cause Related Marketing

Moreover, Roberta was interested in cause marketing, in part, because she needed something more from the relationship besides good feelings. His or her job is to stay in touch with the featured businesses and gauge satisfaction. Finally, if the relationship is growing, the CSR needs to refer the small business to a higher-level person.

More On Second Gifts — Part 2

The Agitator

That’s when the relationship starts. They also measured one other variable that made a difference and that’s satisfaction with donor experiences. The Rolling Stones were technically incorrect — you can get some satisfaction, but it requires you to measure your donors’ satisfaction with all their experiences and fix the things that are broken both for that donor and globally. High commitment, high satisfaction: This is what you love to have.

Social Media: Winds of Change

Diva Marketing Blog

Example: Personal satisfaction from helping people quickly resolve their service challenges. Use the Front PORCH approach to building relationships based on corporate personal brand values. P eople: Remember each person is unique and relationships are formed with “people” not a company logo. H ospitality: Bring the culture of your organization into your relationships. Question 4 : How will you build relationships that reinforce the culture of your company?

Do Your Donors Call You?

The Agitator

Or as an opportunity to build relationships? An old friend of ours pointed us to this relationship management case study about American Express in the Financial Times (free registration required). Here’s how the Financial Times described the results … “Customers increased their spending on Amex products by approximately 8-10 per cent as CCPs reinforced product benefits through Relationship Care. Customer satisfaction improved substantially too.

When the F1 Key Doesn’t Work—Attracting and Retaining Volunteers

NonProfit Hub

This volunteer loves logging in to build relationships. The benefits can include improved visibility, process improvements, better volunteer (and staff) satisfaction and cost savings. Mark Titi is a guest contributor for Nonprofit Hub, and the founder of Wobbly Nonprofit. _. Volunteers are as important to nonprofits as technology is to a millennial. And we all know how important that is. So how do you go about attracting and retaining volunteers?