Avoid the 3 Biggest Mistakes of Fundraising in a Recession

Fundraising Coach

Recessions and rumors of recessions. In my time as a nonprofit fundraiser, we've seen recessions related to the dot-com bust, the 9/11 attacks, and the housing market implosion around 2008 and 2009. 3 Biggest Mistakes Nonprofits Make in the Face of a Recession.

Recession? What Recession?

A Small Change

As we talked about what is successful and what is not one strong theme was that as a nonprofit we should not use the “recession” as a reason to give money. A few weeks ago I was in a meeting of philanthropy professionals from all over Seattle, it was an encouraging coming together of minds. Everyone is trying new and creative ideas to be successful. Many of them talked about how important is it to keep the donor in mind and serve and do what you can to benefit your donor.

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Recession-proof your nonprofit

Blue Sky Collaborative

Make your nonprofit recession proof. Here's a link to one of a long list of articles that shows that there is a lot of anxiety in nonprofit circles over the economy. link] S--t happens and it's happening now. Here are. Free Resources for Nonprofits Fundraising Tips Mobile Fundraising Online Fundraising Software for Nonprofits Viral Fundraising Web/Tech

Recession Advertising Opportunity

Cause Related Marketing

You don’t have to look at the official figures from Association of Magazine Media (AMM), the trade group for the magazine industry, to see that magazines remain mired in the recession right now in the United States. The official numbers suggest the industry has yet to make up the ground lost during the Great Recession. But 50,000 more ad pages were sold in 2008, the year the Great Recession started, than in 2010.

The Recession Business

Blue Sky Collaborative

I jsut received another invitation to a webinar about "recession-proofing' my business. It turns out that the turbulence in the world markets have spawned the "What To Do About the Recession" industry. For nonprofits, there are certainly many issues to

Grantseeking During A Recession

Fundraising 123

Download the slides below! Join our special guest Cindy Adams, CEO of GrantStation, as she offers the keys to successful grantseeking in tough economic times. What you can expect: Tips for developing successful grantseeking strategies A live demonstration of GrantStation.com A live Q&A session Participants will also learn how they can receive a free, one-year GrantStation membership (a $599 value). About our speaker Cynthia Adams has been a fundraiser for over 35 years.

Success During a Recession

A Small Change

I heard from DonorPerfect that their clients have seen a 6% increase in donations during this economic downturn. I thought it would be great to hear why they have experienced success while other nonprofits are having a hard time. Jon Biedermann, Vice President at DonorPerfect offered to share some tips as to why they have been so successful. What has your organization done to create such great success in spite of a down economy?

10 Strategies for Recession Fundraising

Fundraising 123

The Chronicle of Philanthropy has a great series up right now with 10 things to do now, to raise money during the downturn. You need a subscription to read the full articles but here’s their list. It is based on interviews with a variety of organizations. Some of these are back-to-basics ideas, which is what a lot of people are focusing on. Others are about being frugal and innovative. All excellent ideas these days. Don’t treat giving as a financial transaction.

5 Nonprofit Marketing Innovations for Recession Survival

Getting Attention

Marketing your way through a recession is gritty, sweaty, get-your-hands-dirty work. Just when the need is greater than ever, resources are way down. And that's exactly how Tracy Mitchell, General Manager of Sag Harbor, NY's nonprofit Bay Street Theatre, tackled her marketing dilemmas, even before the recession hit in full force.

Four Essential Tweaks to Your Appeals in a Recession

Fundraising 123

The Chronicle of Philanthropy this week said the nation's biggest charities are forecasting a nine percent decline in giving this year - the biggest drop since the publication started tracking private donations in the early 90s.

#Fundraising: Smaller Donations Can Bring Bigger Change During Recession

Non Profit Marketing 360

The definition of a ‘microdonation’ can be tricky, or at least scalable. For many of us, a $50 donation to our favorite cause is no micro-gift. To the CEO of a bank, a $1 million gift might be small price to pay for some good PR. To the nonprofits that receive these gifts, the term is mostly understood conceptually, not as a point on the chart of benefactors.

The secret for nonprofits recovering from a recession

Fundraising Coach

With 50 years of tracking giving, Gregg shared his take away: nonprofits that kept asking for money during the 2007 – 2009 recession and even made investments in fundraising, have recovered from the recession faster and are even seeing record giving levels. So when you look at a couple of sectors, they have achieved pre-recession highs. It’s been odd to see nonprofit responses to the Great Recession. Recession-proof Fundraising.

Free podcast: Fundraising in a Recession

Fundraising Coach

Fundraising in a recession of course! Fundraising in a Recession. (c) Share and Enjoy: Other Possibly Related posts: Tips for Fundraising in a Recession New Author Gives Three Ways to Recession-Proof Your Nonprofit Recession proof your fundraising. Tags: fundraising secrets fundraising leadership Specials recession 3.

What it really takes to successfully fundraise in a recession

Fundraising Coach

Here’s a great piece from Lois Lindauer ’s latest “Development News&# email: AHP Study Demonstrates Value of Fundraisers in Recession. The Association of Healthcare Philanthropy (AHP) just released results from its 2007 benchmarking survey, which examines nonprofit hospital giving during a period encompassing the early months of this recession. For a synopsis see, Hire More Fundraising Rain-Makers During Recession, New AHP Study Concludes.

#Tech: CES 2012 Shows Off The Flat Entertainment Coming Post-Recession

Non Profit Marketing 360

Not the back end of the financial crisis/Great Recession, not the fact that Apple has not attended in over a decade, or that Microsoft is attending this year for the ‘last’ time could stop the show from breaking attendance records at over 153,000.

More about surviving the recession

Donor Power Blog

From the recent AFP conference, a summary of what some of the speakers said about surviving the recession (as reported in the Chronicle of Philanthropy at Focusing on What Works: Veteran Fund-Raising Consultants Offer Their Ideas ). Tags: Recession Among the ingredients given for success: Focusing on the mission, not the dollars that need to be raised. Understanding which fund-raising efforts are productive and which are not. Thanking donors. Listening to supporters.

How some nonprofits are surviving the recession

Donor Power Blog

That's how to thrive in a recession. Tags: Recession Another survey. This time of the fundraising results of a group of nonprofits in the Pacific Northwest (mainly Oregon): Nonprofit Fundraising Trends 2009 (PDF, from Retriever Development Counsel ). In this one, 46% of the groups surveyed said they got higher fundraising results in 2008, while 39% did worse. Not bad.

Don't let the recession break your spirit

Donor Power Blog

Some are humming along at normal funding levels as if the recession were just a disturbing news report from a distant country. Respond to the recession and call on donors to respond. You can think and talk and act like a victim of the recession -- but you know where that will get you. Don't act like there's no recession. That way you can minimize the impact of the recession. Tags: Recession Things are rough for nonprofits. But not for all of them.

When the recession will end

Donor Power Blog

From Dilbert, advice for organizations wondering about the recession: Glad I could be of help.

Why the End of the Recession Could Bring Hard Times to Cause Marketing

Cause Related Marketing

The end of the recession could bring new challenges to cause marketers.I don’t think I’m looking too far ahead, either. The Index of Leading Indicators turned slightly positive in April, suggesting the economy has troughed. If history holds, economic growth is somewhere between one and four quarters away Stateside.Although I think I can make a good case for cause marketing now while still deep in. Blockbuster

Biggest Jump In Giving Since Great Recession

The Agitator

Blackbaud is out with its 2013 Charitable Giving Report documenting the largest year-over-year increase in charitable giving since the Great Recession of 2007-2008. As you’ll see from the infographic below (click here to enlarge) , based on its analysis of $12.5 billion in giving to 4,129 organizations, Blackbaud reports that overall giving grew by 4.9% in 2013 while online giving jumped 13.5%. I spoke with Steve MacLaughlin, the report’s author and head of Blackbaud’s Idea Lab.

Newsletter: Recession-Proof Your Fundraising Team ; You Sip, Starbucks Donates ?? ; How to Create Emotional Content

Selfish Giving

If the stock market is any indicator, this bull market won't last forever. Now is the time to prepare for the next downturn. If I managed a corporate partnership team, here's what I would be doing. Focusing on larger accounts. Review all of your prospective partnerships and figure out which ones are sucking up all your energy for too little potential gain. Put your time, energy and resources into prospects that offer a big return.

Nonprofits Raise More Money as the Recession Fades

Care2

For the past few years, nonprofits have been raising 40% to 60% of their money online during the month of December. How did the nonprofit community fare in 2010? In a report outlining results from the 2010 year-end fundraising, M&R analyzed thirteen of their clients results and shared some great data. Highlights include: 77% raised more money this year than they did in 2009. The number of donors grew by 12% in 2010. 85% saw the same or lower email response rates than they did in 2009.

Video: non-profits turning to social media during recession

Donor Power Blog

Over the weekend, we came upon this segment from Current TV , discussing how non-profits are using social media in innovative ways to battle the economic downturn. Particularly interesting information on "aggregators." Enjoy!

Your key to recession survival: focus on donors

Donor Power Blog

But the funny thing is, you're going to have to keep thinking this way when the rest of the economy turns around, or you're going to stay in your own private recession for a long time. Technorati Tags: recession , marketing. Here's Katya Andresen 's column in this month's FundRaising Success : Pulling Out of the Nonprofit Nosedive. Her important point: When times are hard, the best thing to do is to give donors what they want.

Great Depression: The Sequel

Non Profit Marketing 360

Fundraising Research economy Great Depression major gifts recessionThese are not easy times for securing major gifts. In fact, the current economic doldrums bear an eerie resemblance to another era – the Great Depression. In the Chronicle of Philanthropy , Holly Hall compares current Giving USA data with historical data on 1930s fundraising. In both periods, major gifts dropped sharply and have been slow to recover.

USA 100

#Philanthropy: Livestrong Bucked Economy & ROI Expectations Via SM

Non Profit Marketing 360

The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods. But a few were able to fight the long dark night by sticking to a simple strategy that proved effective before the recession and even helped them expand their Return On Investment (ROI) through the downturn. The recession feels for most of us like it continues.

ROI 100

#ProAging: Guidance For Older Americans Looking For Work

Non Profit Marketing 360

The unemployment rate for Americans over 50 has more than tripled during the Great Recession, leading some analysts to define the ‘grey wall’ or ‘grey ceiling’ stopping opportunities for advancement, much less re-employment. Advice Aging Blogs Communications Independent Living Marketing Report Resource Social Media AARP Business Great Recession Online Communities Social network UnemploymentThe unemployment rate of 9.1%

Work 122

#Aging: Guidance For Older Americans Looking For Work

Non Profit Marketing 360

The unemployment rate for Americans over 50 has more than tripled during the Great Recession, leading some analysts to define the ‘grey wall’ or ‘grey ceiling’ stopping opportunities for advancement, much less re-employment. Advice Aging Blogs Communications Independent Living Marketing Report Resource Social Media AARP Business Great Recession Online Communities Social network UnemploymentThe unemployment rate of 9.1%

Aging 122

#ProAging: Social Security Recipients Enjoy COLA For First Time In Two Years

Non Profit Marketing 360

Those prices have, if anything, fallen during The Great Recession, so recipients have not seen a COLA since 2009. Aging Civics Community Healthcare News and Current Affairs Newspaper Article Report Retirement Living Seniors Life Associated Press COLA Cost of Living Allowance economy Government Great Recession Medicare ProAging Retirement Social Security United States

#Aging: Social Security Recipients Enjoy COLA For First Time In Two Years

Non Profit Marketing 360

Those prices have, if anything, fallen during The Great Recession, so recipients have not seen a COLA since 2009. Aging Civics Community Healthcare News and Current Affairs Newspaper Article Report Retirement Living Seniors Life COLA Cost of Living Allowance economy Government Great Recession Medicare Social SecuritySocial Security has built into its law and budgets a ‘Cost of Living Adjustment’ (COLA) tied to inflation and/or rising prices.

Aging 116

Four essential tweaks to your appeals in a recession

Nonprofit Marketing Blog

The Chronicle of Philanthropy today said the nation’s biggest charities are forecasting a 9 percent decline in giving this year - the biggest drop since the publication started tracking private donations in the early 90s.

#Interview: Rob Wu, Founder of CauseVox, On Building Online Tools For Nonprofits (Part 2 of 2)

Non Profit Marketing 360

We asked Rob if the ongoing Great Recession has been hard on the company and how he and his colleagues see CauseVox going forward through this recession. So in a way, we’re not too worried about a double-dip or triple-dip recession. But in a way a recession drives nonprofits to look for new sources of funding.

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#Aging: Medicare’s Open Enrollment Opens & Can Save Elders From Poverty

Non Profit Marketing 360

One of its many less surprising findings is that the incomes of all Americans fell from 2009 to 2010, as the Great Recession continued to choke those millions citizens not working for the half-dozen largest banks and investment firms. Since 2007, the year before the most recent recession, real median household income has declined 6.4 Click to Enlarge.

Aging 109

#ProAging: GAP Index Highlights Global Challenges Of Care For Aging

Non Profit Marketing 360

Something well worth noting as nonprofits, charities, and government agencies contend with The Great Recession and an aging population of Boomers moving toward retirements: The country whose position flipped to the two extremes of Income Adequacy and Fiscal Sustainability was Mexico. The fact of the aging of the global population is something our readers are likely at least acquainted with.

Aging 116

#Economy: The Loss Of A Functional Middle Class

Non Profit Marketing 360

The oft-discussed possibility of a double-dip recession still looms darkly on the near horizon. For the rest of the economy, and the people who built it, the shocks of ‘The Great Recession’ are still coming. Sure, the Stock Market is more often up than down, but those numbers represent only about 40% of the economy. Unfortunately, some 1% of the people in the economy control and profit from the 40% takings from that particular casino.

Class 100

New Report Shows Largest Increase in Charitable Giving Since the Recession

Care2

Should nonprofits be less panicked now that the latest report by Blackbaud report shows that charitiable giving is finally up for nonprofit sector since the recession? While this trend is good news for the sector, don''t throw a big bash to celebrate this milestone just yet. As Amy Sample Ward and I discuss in our book Social Change Anytime Everywhere there are over 1.6 million organizations in the United States.

Recession Obsession – What Does The Future Hold For Online Fundraising?

Care2

I can’t stop thinking about it and no one will let me. Turn on the TV, read the paper, listen to NPR, it’s all gloom and doom. What does that mean for nonprofits? Past behavior is an indicator of future actions, but that’s not likely the case this year. What can you expect in 2009? What should you do?

NPR 28

Newsletter: How to Build Partnerships in a Recession ; It’s True! Virtual Events Can be More Valuable ; Are Value, Quality, Reliability More Important to Consumers Than Purpose?

Selfish Giving

Brittany Hill and the team at Accelerist did a little research and found that despite a devastating recession two-thirds of nonprofits plan to continue pursuing corporate partnership opportunities. REGISTER: How to Build Partnerships in a Recession ??

A pep talk for fundraisers like you!

iMarketSmart

For many of us, this is not the first economic downturn we have seen in our careers.When we look at the Great Recession of 2008, giving declined only slightly. Furthermore, most larger organizations did not go out of business during the Great Recession.

hard times — the portal

Sea Change Strategies

Exceptional compendium on fundraising during a recession!

Fundraising Secret #41: Round with your donors

Fundraising Coach

As I’ve been saying for years, one of the most important things about fundraising in a recession is to keep doing the basics. Ask Fundraising Secrets major gifts recession proof fundraising twitter for nonprofits As fundraisers, we know we are most effective at our job when we’re talking to prospects one-on-one. Isn’t it amazing how seldom we do it?

Survey: Not too bad, but take it seriously

Donor Power Blog

Not every look at the recession is equally horrifying. Fortunately, the surveyed organizations are not ignoring the recession. Tags: Recession A recent survey by the Evangelical Council for Financial Accountability shows a that fundraising is impacted but not all that much. Survey results here. Seems among these evangelical nonprofits in 2008: 44% met fundraising goals. 28% were within 10% of goals. 28% were more than 10% below goals.