Do email open rates matter?

iMarketSmart

Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Don’t let anyone tell you email open rates matter. 2 big reasons why email open rates don’t matter. The post Do email open rates matter?

Improving Your Open Rate: The From Line

Kivi's Nonprofit Communications Blog

The post Improving Your Open Rate: The From Line appeared first on Kivi's Nonprofit Communications Blog. Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that).

5 Ways to Increase Your Email Open Rates

Kivi's Nonprofit Communications Blog

Let’s look at five other important factors in your increasing your open rates. The easiest way to increase your open rate isn’t to change anything about your content. Your open rate is percentage: number who opened over the number sent.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

Here’s how fundraising retention rates compare to other industries

iMarketSmart

Individual membership organizations – a bit old, but in 2012 the average retention rate was 78%. The post Here’s how fundraising retention rates compare to other industries appeared first on MarketSmart | . Fitness/health clubs – 72.4% ( reported in July of 2014 ).

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates.

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3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

As she presented her Powerpoint slides, she kept emphasizing how wonderful the open rates were. 17% open rate. 28% open rate. 34% open rate. Then I asked, “Why are you measuring open rates? Why do you keep talking about open rates?”

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

Kivi's Nonprofit Communications Blog

This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Your retention rate is the percentage of last year’s donors who give again this year. Heather Yandow.

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Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?

Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?

6 Tips for Improving Your Email Sender Reputation and Open Rates

Kivi's Nonprofit Communications Blog

On today’s Facebook Live show, I talked about the importance of knowing your sender reputation and how to improve it and, in turn, improve your open rates.

Before and After – This Website Redesign Lowered Bounce Rates Significantly

Kivi's Nonprofit Communications Blog

Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. On our old website, the bounce rate was 52.78%.

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Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

I’ve received several emails in response to Tuesday’s post about other ways to measure email engagement asking about the accuracy of open rates. The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad.

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. The only reason to consider looking at open rates. There’s really only one way to use open rates and that’s to compare two emails that are identical in every respect but have different subject lines.

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

Trying to improve the open rates for your email newsletters? Way back in 2014, we saw our weekly email newsletter open rates drop from 18-20% to more like 16-18%. As we moved into 2015, the open rates continued to drop, until they reached a low of just 11% in early September 2015.

Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

All that work, just to increase our open- and click through-rates, one percentage point at a time. 13 of the 14 messages with the mobile template performed better, by an average of 2% increase in open rate, e.g. if the regular template achieved a 20% open rate, the mobile version was 22%.

4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

J Campbell Social Marketing

In this article, we will outline 4 simple tips to help you boost your online donor engagement rates: Make the donation process simple and user-friendly. If you take these 4 pieces of advice to heart, you should begin to experience a higher rate of online donor engagement in no time.

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#Communications: Postal Rates Raised Last Week – Not For Nonprofits

Non Profit Marketing 360

billion range in 2005 to one that has laid off thousands of works, closed numerous branches, and still needs to raise postal rates in an effort just to stay open. This past Monday many postal rates changed. So much information (advertisements, coupons, newsletters, birthday wishes…) moves electronically nowadays that the rise in postal rates hardly warranted mention in the news or blogosphere. Note that new rates will make the second ounce a freebie.”

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Declining Email Read Rates

The Agitator

Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates. Email from social networking senders was among the least-read, with an average read rate. of 12% in 2011; that rate plunged by nearly half, to 6.3%

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Why looking at response rates for planned giving campaigns is a rookie mistake.

iMarketSmart

So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that. Have you ever sold your home?

7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Want to increase donations through your email outreach? Have a subject line that makes you want to read more. .

2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends

#Development: Postal Service Rates To Rise on 27 January

Non Profit Marketing 360

We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks. The post #Development: Postal Service Rates To Rise on 27 January appeared first on Nonprofit Marketing 360.

Get a REAL Marketing Plan – Early Bird Rate Ends Friday

Kivi's Nonprofit Communications Blog

I’m teaching it with Getting Attention’s Nancy Schwartz in New York City on October 12 — and the early bird rate to register ends this Friday.

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Proven Ways to Boost Your Email Open and Click Through Rates [FREE WEBINAR TOMORROW]

Kivi's Nonprofit Communications Blog

For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. We’ll start by looking at some benchmarks including the latest data on typical open and click-through rates in the nonprofit world for newsletters, fundraising, and advocacy emails.

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How to Define Retention Rate for Customer Retention

Non Profit Marketing 360

Then you can use some basic equations to really start to calculate your retention rate and work to create a predictive model to fight it. This measurement should be done on a daily basis to understand how each day plays into your overall rate.

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Fundraisers Rate Their CEOs

The Agitator

More seriously we asked: “Rate your CEO’s understanding of and commitment to effective fundraising. Awhile back we reported on the now-infamous Underdeveloped: A National Study of Challenges Facing Nonprofit Fundraising.

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What the Simpsons Can Teach Us About Retention Rate

The Agitator

Surely, your file will grow and your retention rate will increase. But your retention rate is down. Retention rate. Retention rate. Hence, no one should ever be given the sole goal of improving overall retention rate.

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Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Fundraising strategy average donor retention rate 2016 best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor qualification questions donor retention best practices donor retention rate formula donor retention strategies first time donor retention rate Philanthropy philanthropy blog qualifying major gift prospects Strategy what is a good donor retention rate

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Is Digital Damaging Your Retention Rate?

The Agitator

On their face, three topics covered by The Agitator over recent days seem quite different — the rise of marketing pros in nonprofits … #Giving Tuesday … and email ad nauseam. A comment by Claire Axelrod to Tom’s post Yikes…Fundraisers Make Way for Marketers!

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No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking Trends

Calculating Renewal Rates: There’s got to be an easier way

JCA Insights

Ask any membership professional how they calculate their renewal rate, and I bet mention of an Excel spreadsheet will come up somewhere in their answer. It was a great conference filled with talk of acquisition strategies, membership benefits and, of course, those pesky renewal rates. We knew that making it simple and easy for someone to calculate a renewal rate was a puzzle we had to solve. Uncategorized Business Intelligence Membership Renewal Rates The Raiser's Edge

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Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S.

Ep206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate

Selfish Giving

Was Jenny surprised that the success rate was so low? Photo via KT on Flickr.

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Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.

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Using Social Media to Decrease E-Mail Unsubscribe Rates

Fundraising 123

The direct marketing agency Epsilon just released a new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe.

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#Finance: Postage Rates For Nonprofits Realigned. Do Yours Go Down Or Up?

Non Profit Marketing 360

The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers , who was rather sanguine about the rate adjustments: The changes reflect the CPI for October, so the USPS has every right to increase mailing charges. How will the changes affect your organization’s rates?

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#Finance: Postage Rates For Nonprofits Realigned. Do Yours Go Down Or Up?

Non Profit Marketing 360

The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers , who was rather sanguine about the rate adjustments: The changes reflect the CPI for October, so the USPS has every right to increase mailing charges. How will the changes affect your organization’s rates?

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Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.

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Free tool of the week: Prezi rates a WOW!

ImpactMax

In my continuing (or is it endless?) exploration of free digital storytelling and presentation tools, I’m talking about Prezi this week. And I have to say—I wasn’t prepared to love it so much. I’m not quite sure how to describe it.

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Do You Know Your ‘Failure Rate’?

The Agitator

Of course we arrive at such a silly expectation without the foggiest idea of what the ‘failure rates’ are on the techniques and technologies we’ve been using — without question — for years. We reject the use of telemarketing for securing monthly donors because ‘it costs more’ and ‘upsets donors at dinner time’, not realizing or bothering to calculate that our ‘failure rate’ for acquiring sustainers by mail is 5 times higher than over the phone.

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Retention Rates Are Sick … Is It Terminal?

The Agitator

Yesterday Roger delivered the latest gloomy news about donor retention rates. Gloomiest of all is the fact that overall retention rates have fallen from 50% to 39% over the past seven years, as reported by the AFP/Urban Institute’s 2013 Fundraising Effectiveness Project Survey. Roger suggested two possible reasons: Few nonprofits even know their retention rates … and what you don’t know/measure you cannot act upon.

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