How Does Your Nonprofit’s Donor Retention Rate Stack Up?

Kivi's Nonprofit Communications Blog

This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Your retention rate is the percentage of last year’s donors who give again this year. Heather Yandow.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016


The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates.

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Trending Sources

How to Reduce the Bounce Rate on Your Nonprofit Blog


bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce?

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Before and After – This Website Redesign Lowered Bounce Rates Significantly

Kivi's Nonprofit Communications Blog

Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. On our old website, the bounce rate was 52.78%.

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How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

Trying to improve the open rates for your email newsletters? Way back in 2014, we saw our weekly email newsletter open rates drop from 18-20% to more like 16-18%. As we moved into 2015, the open rates continued to drop, until they reached a low of just 11% in early September 2015.

Donor retention and donor qualification go together like peas in a pod


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7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter


marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

Declining Email Read Rates

The Agitator

Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates. Email from social networking senders was among the least-read, with an average read rate. of 12% in 2011; that rate plunged by nearly half, to 6.3%

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4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

J Campbell Social Marketing

In this article, we will outline 4 simple tips to help you boost your online donor engagement rates: Make the donation process simple and user-friendly. If you take these 4 pieces of advice to heart, you should begin to experience a higher rate of online donor engagement in no time.

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2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends

7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Want to increase donations through your email outreach? Have a subject line that makes you want to read more. .

Is Digital Damaging Your Retention Rate?

The Agitator

On their face, three topics covered by The Agitator over recent days seem quite different — the rise of marketing pros in nonprofits … #Giving Tuesday … and email ad nauseam. A comment by Claire Axelrod to Tom’s post Yikes…Fundraisers Make Way for Marketers!

Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

All that work, just to increase our open- and click through-rates, one percentage point at a time. 13 of the 14 messages with the mobile template performed better, by an average of 2% increase in open rate, e.g. if the regular template achieved a 20% open rate, the mobile version was 22%.

Fundraisers Rate Their CEOs

The Agitator

More seriously we asked: “Rate your CEO’s understanding of and commitment to effective fundraising. Awhile back we reported on the now-infamous Underdeveloped: A National Study of Challenges Facing Nonprofit Fundraising.

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Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S.

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

I’ve received several emails in response to Tuesday’s post about other ways to measure email engagement asking about the accuracy of open rates. The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad.

2 big reasons why email open rates are meaningless and 3 things you should track instead


I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. The only reason to consider looking at open rates. There’s really only one way to use open rates and that’s to compare two emails that are identical in every respect but have different subject lines.

Ep206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate

Selfish Giving

Was Jenny surprised that the success rate was so low? Photo via KT on Flickr.

Boost Your Retention Rate In 3 Minutes 54 Seconds

The Agitator

Study after study, Agitator post after Agitator post , warn that failure to properly and promptly thank and recognize donors is a sure fire way to lose them. So, rather than preach this again for the umpteenth time, learn first hand from Anne Schneider, a real, live donor, why slow or no thanks drives donors away. Shanon Doolittle and Chris Davenport head of Movie Mondays have produced this simple, and all-powerful donor interview. View it right here.

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Cold calling major donors to arrange appointments doesn’t work— but this method does


No one likes getting cold calls and you probably don’t like making them.

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Three Tips for Improving Direct Mail Marketing Response Rates for Nonprofit Organizations

Exactask Marketing

In the Information Age, social media and other digital avenues now constitute the majority of fundraising efforts.

Guess who is less rated as less respectable than politicians?

Nonprofit Marketing Blog

People with credibility and authority who can attest to the quality of you and your work (experts, authorities, ratings agencies, thought leaders who offer endorsement). Now that the 2012 campaign is over, we’re all probably feeling weary of politics and politicians.

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Before You Quit, Rate Your Nonprofit CEO

The Agitator

Hold your horses. In a moment we’ll give you a chance to vent confidentially with an Agitator Survey on CEOs, Boards and other horrors in your fundraising life. But first, the serious and disturbing reasons behind the Agitator Survey. Over the past decade the number of nonprofits has shot up by 47% to a whopping 1,056,000 organizations. Yet private giving as a percentage of the US national income dropped by 11.7% in the same period. Clearly, too many organizations chasing too little money.

Retention Rates Are Sick … Is It Terminal?

The Agitator

Yesterday Roger delivered the latest gloomy news about donor retention rates. Gloomiest of all is the fact that overall retention rates have fallen from 50% to 39% over the past seven years, as reported by the AFP/Urban Institute’s 2013 Fundraising Effectiveness Project Survey. Roger suggested two possible reasons: Few nonprofits even know their retention rates … and what you don’t know/measure you cannot act upon.

No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking Trends

Do You Know Your ‘Failure Rate’?

The Agitator

Of course we arrive at such a silly expectation without the foggiest idea of what the ‘failure rates’ are on the techniques and technologies we’ve been using — without question — for years. We reject the use of telemarketing for securing monthly donors because ‘it costs more’ and ‘upsets donors at dinner time’, not realizing or bothering to calculate that our ‘failure rate’ for acquiring sustainers by mail is 5 times higher than over the phone.

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5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

PRO TIP: Stop thinking about Open Rate! You may have an open rate of 100%, but if no one is clicking on your links or answering your call to action, then what good is that email? If people expect it and look forward to it, changing it up may hurt your open rates.

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. When I did so here, I discovered that: The tests aren’t apples-to-apples: Marketing Sherpa tested read rate, NOT open rate.

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How fast do you respond to your major and planned gift donors’ needs?


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Givewell talks about their mistakes

Wild Woman Fundraising

And then they got even more sophisticated, and they said that for each different type of nonprofit, you have to rate them in different ways. Grants Hybrid Nonprofit Leadership Social Entrepreneur charity charity 990 charity navigator charity ratings givewell how to rate a charity how to rate a nonprofit mazarine treyz mistakes nonprofit rating not for profit rating not-for-profit rating charities

Get a REAL Marketing Plan – Early Bird Rate Ends Friday

Kivi's Nonprofit Communications Blog

I’m teaching it with Getting Attention’s Nancy Schwartz in New York City on October 12 — and the early bird rate to register ends this Friday.

7 Ways to get better response rates to your e-news

Nonprofit Marketing Blog

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Blog reader Marla Grant of the Florida Blood Services Foundation recently sent me a copy of her newsletters ( you can see them here ), which are chock-a-block with great stories.

INTERVIEW: Brock Warner, please tell me about the Canada

Wild Woman Fundraising

As I understand it, in some ways, Canadians have fewer nonprofit resources than Americans, more restrictions (can’t buy direct mail lists, can’t get special nonprofit mailing rates, less of a tax break if someone gives to their nonprofit) ? Are you working for a Canadian nonprofit?

Calculating Renewal Rates: There’s got to be an easier way

JCA Insights

Ask any membership professional how they calculate their renewal rate, and I bet mention of an Excel spreadsheet will come up somewhere in their answer. It was a great conference filled with talk of acquisition strategies, membership benefits and, of course, those pesky renewal rates. We knew that making it simple and easy for someone to calculate a renewal rate was a puzzle we had to solve. Uncategorized Business Intelligence Membership Renewal Rates The Raiser's Edge

Why looking at response rates for planned giving campaigns is a rookie mistake.


So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that. Have you ever sold your home?

Double Your Landing Page Conversion Rate

The Agitator

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work. Maybe you’ll rate “Wow … you’re good!&#.

Would you like to learn how to grade your boss? Here’s your checklist

Wild Woman Fundraising

Now you can grade your nonprofit Executive Director, rate your boss on a scale of 1-5 in each of these categories, giving them an A for all 5s, a B for all 4s, etc. Boss Rating Sheet/Leadership Inventory. Ask the secretary to rate the boss. Ask program staff and development staff all to rate the boss, anonymously, with these categories. Are you a nonprofit employee?

Can You Tell Your Supporters That a CGA Can Deliver "GUARANTEED" Income or Not?


Fundraising Major Giving Planned Giving CGA charitable gift annuity rates charitable giving charity blogs expert fundraising tips fundraising advice fundraising blogs fundraising tips marketsmart nonprofit blogs Nonprofit tips and tricks

#Communications: Postal Rates Raised Last Week – Not For Nonprofits

Non Profit Marketing 360

billion range in 2005 to one that has laid off thousands of works, closed numerous branches, and still needs to raise postal rates in an effort just to stay open. This past Monday many postal rates changed. So much information (advertisements, coupons, newsletters, birthday wishes…) moves electronically nowadays that the rise in postal rates hardly warranted mention in the news or blogosphere. Note that new rates will make the second ounce a freebie.”

Free Webinar: How to get people to open your e-newsletters June 10th

Wild Woman Fundraising

How can you get your open rates up? When you send: Day and Time and how it can supercharge your open rates. Cultivating donors E-Newsletters Free Stuff for Nonprofits Webinars free webinar newsletter nonprofit open rate