Do email open rates matter?

iMarketSmart

Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Don’t let anyone tell you email open rates matter. Related Posts: >>3 big reasons why email open rates don’t matter (and what you should measure instead). >>2 2 big reasons why email open rates don’t matter. The post Do email open rates matter? Not really. Not much.

Improving Your Open Rate: The From Line

Kivi's Nonprofit Communications Blog

The post Improving Your Open Rate: The From Line appeared first on Kivi's Nonprofit Communications Blog. Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that). It comes down to two pieces of information that our brains process nearly instantaneously: Who is this from , and am I generally interested in what this person has to say?

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5 Ways to Increase Your Email Open Rates

Kivi's Nonprofit Communications Blog

Let’s look at five other important factors in your increasing your open rates. The easiest way to increase your open rate isn’t to change anything about your content. Your open rate is percentage: number who opened over the number sent. If you don’t send to people who will never open, your open rate goes up. That’s why we recommend that you do regular list maintenance based on your engagement rate.

How Long Will That 64% Open Rate Last?

Kivi's Nonprofit Communications Blog

Back then, newsletter sends to our Hot segment, which was about 25% of our email list, had an average open rate of 64% ! Would these great open rates hold over time? About half of our mailing list at any given time is highly engaged, with open rates of 64% for the Hot group and 31% for the Warm group. Given this sustained pattern, I am less interested in the open rates of any individual email.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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How to Reduce the Bounce Rate on Your Nonprofit Blog

EveryAction

bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce?

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7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?

Here’s how fundraising retention rates compare to other industries

iMarketSmart

Individual membership organizations – a bit old, but in 2012 the average retention rate was 78%. The post Here’s how fundraising retention rates compare to other industries appeared first on MarketSmart | . Fundraising donor commitment donor retention donor retention stats fundraising retention rates fundraising statsFitness/health clubs – 72.4% ( reported in July of 2014 ).

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. In the last week of the year, just as EOY pushes reach their peak, spam rates doubled from 2015. Want to learn how to improve your deliverability rates?

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3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

As she presented her Powerpoint slides, she kept emphasizing how wonderful the open rates were. 17% open rate. 28% open rate. 34% open rate. Then I asked, “Why are you measuring open rates? Why do you keep talking about open rates?” Some people call email open rates empty metrics. Email open rates are faulty and useless! First, a short story.

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. The only reason to consider looking at open rates. There’s really only one way to use open rates and that’s to compare two emails that are identical in every respect but have different subject lines.

Before and After – This Website Redesign Lowered Bounce Rates Significantly

Kivi's Nonprofit Communications Blog

Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. Mentoring Program participant Rosie Aquila of Iona Senior Services shares how her organization drastically lowered their bounce rates with a website designed with the audience in mind. On our old website, the bounce rate was 52.78%.

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6 Tips for Improving Your Email Sender Reputation and Open Rates

Kivi's Nonprofit Communications Blog

On today’s Facebook Live show, I talked about the importance of knowing your sender reputation and how to improve it and, in turn, improve your open rates. The post 6 Tips for Improving Your Email Sender Reputation and Open Rates appeared first on Kivi's Nonprofit Communications Blog. I shared six tips, and several links.

#Communications: Postal Rates Raised Last Week – Not For Nonprofits

Non Profit Marketing 360

billion range in 2005 to one that has laid off thousands of works, closed numerous branches, and still needs to raise postal rates in an effort just to stay open. This past Monday many postal rates changed. So much information (advertisements, coupons, newsletters, birthday wishes…) moves electronically nowadays that the rise in postal rates hardly warranted mention in the news or blogosphere. Note that new rates will make the second ounce a freebie.”

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Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

I’ve received several emails in response to Tuesday’s post about other ways to measure email engagement asking about the accuracy of open rates. The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad. So, that means that any additional analysis based on open rates has this flaw built into the data. The bottom line: It’s true that open rates are an imperfect metric.

Why looking at response rates for planned giving campaigns is a rookie mistake.

iMarketSmart

So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that. Have you ever sold your home?

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

Trying to improve the open rates for your email newsletters? Way back in 2014, we saw our weekly email newsletter open rates drop from 18-20% to more like 16-18%. As we moved into 2015, the open rates continued to drop, until they reached a low of just 11% in early September 2015. The typical open rates for that kind of newsletter are in the 20-25% range. The open rate slipped to about 15%. Those kinds of numbers will kill your open rates.

7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Want to increase donations through your email outreach? Have a subject line that makes you want to read more. .

Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

All that work, just to increase our open- and click through-rates, one percentage point at a time. 13 of the 14 messages with the mobile template performed better, by an average of 2% increase in open rate, e.g. if the regular template achieved a 20% open rate, the mobile version was 22%. So, are you ready to start improving your open rates by 2%?

Fundraisers Rate Their CEOs

The Agitator

More seriously we asked: “Rate your CEO’s understanding of and commitment to effective fundraising. Awhile back we reported on the now-infamous Underdeveloped: A National Study of Challenges Facing Nonprofit Fundraising.

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How Does Your Nonprofit’s Donor Retention Rate Stack Up?

Kivi's Nonprofit Communications Blog

This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Your retention rate is the percentage of last year’s donors who give again this year. If you know your retention rate, you can judge the success of your donor engagement work, project future fundraising growth, and create effective goals for new donor recruitment. Heather Yandow.

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2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Back in January 2012 I wrote about the crucial importance of fundraisers getting serious about how they track and improve the conversion rates of their fundraising pages. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends

Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.

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#Development: Postal Service Rates To Rise on 27 January

Non Profit Marketing 360

We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks. If your organization is listed as a nonprofit or charity with the IRS, you can get reductions on many rates by applying for ‘ Authorization to mail at nonprofit prices.’ The post #Development: Postal Service Rates To Rise on 27 January appeared first on Nonprofit Marketing 360.

Get a REAL Marketing Plan – Early Bird Rate Ends Friday

Kivi's Nonprofit Communications Blog

I’m teaching it with Getting Attention’s Nancy Schwartz in New York City on October 12 — and the early bird rate to register ends this Friday. When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. “ I know most of you don’t have time for more than the quick-and-dirty approach.

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What the Simpsons Can Teach Us About Retention Rate

The Agitator

Surely, your file will grow and your retention rate will increase. But your retention rate is down. Retention rate. Retention rate. Hence, no one should ever be given the sole goal of improving overall retention rate.

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Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.

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No April Fool’s Joke – Email Response Rates Drop – A Lot

Kivi's Nonprofit Communications Blog

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking Trends

Calculating Renewal Rates: There’s got to be an easier way

JCA Insights

Ask any membership professional how they calculate their renewal rate, and I bet mention of an Excel spreadsheet will come up somewhere in their answer. It was a great conference filled with talk of acquisition strategies, membership benefits and, of course, those pesky renewal rates. We knew that making it simple and easy for someone to calculate a renewal rate was a puzzle we had to solve. Uncategorized Business Intelligence Membership Renewal Rates The Raiser's Edge

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Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Fundraising strategy average donor retention rate 2016 best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor qualification questions donor retention best practices donor retention rate formula donor retention strategies first time donor retention rate Philanthropy philanthropy blog qualifying major gift prospects Strategy what is a good donor retention rate

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Proven Ways to Boost Your Email Open and Click Through Rates [FREE WEBINAR TOMORROW]

Kivi's Nonprofit Communications Blog

For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. We’ll start by looking at some benchmarks including the latest data on typical open and click-through rates in the nonprofit world for newsletters, fundraising, and advocacy emails. Social media is great, but email is still the online workhouse for sharing updates with your community and motivating them to support you with their time and money.

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How to Define Retention Rate for Customer Retention

Non Profit Marketing 360

Then you can use some basic equations to really start to calculate your retention rate and work to create a predictive model to fight it. This measurement should be done on a daily basis to understand how each day plays into your overall rate. It’s very important to consider a segmentation of your data to further include retention rates from various groups of your customers. The goal of retention rate is to understand your turnover and monitor its performance over time.

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Using Social Media to Decrease E-Mail Unsubscribe Rates

Fundraising 123

The direct marketing agency Epsilon just released a new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe.

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#Finance: Postage Rates For Nonprofits Realigned. Do Yours Go Down Or Up?

Non Profit Marketing 360

The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers , who was rather sanguine about the rate adjustments: The changes reflect the CPI for October, so the USPS has every right to increase mailing charges. How will the changes affect your organization’s rates?

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#Finance: Postage Rates For Nonprofits Realigned. Do Yours Go Down Or Up?

Non Profit Marketing 360

The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers , who was rather sanguine about the rate adjustments: The changes reflect the CPI for October, so the USPS has every right to increase mailing charges. How will the changes affect your organization’s rates?

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Is Digital Damaging Your Retention Rate?

The Agitator

On their face, three topics covered by The Agitator over recent days seem quite different — the rise of marketing pros in nonprofits … #Giving Tuesday … and email ad nauseam. A comment by Claire Axelrod to Tom’s post Yikes…Fundraisers Make Way for Marketers! triggered my desire to tie the three topics together. Claire commented, “Many nonprofits could use more pros — of all stripes. The key problem with much of nonprofit marketing and fundraising, IMHO, is that it’s not integrated.

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Free tool of the week: Prezi rates a WOW!

ImpactMax

In my continuing (or is it endless?) exploration of free digital storytelling and presentation tools, I’m talking about Prezi this week. And I have to say—I wasn’t prepared to love it so much. I’m not quite sure how to describe it.

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Do You Know Your ‘Failure Rate’?

The Agitator

Of course we arrive at such a silly expectation without the foggiest idea of what the ‘failure rates’ are on the techniques and technologies we’ve been using — without question — for years. We reject the use of telemarketing for securing monthly donors because ‘it costs more’ and ‘upsets donors at dinner time’, not realizing or bothering to calculate that our ‘failure rate’ for acquiring sustainers by mail is 5 times higher than over the phone.

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How Would Nonprofits Rate?

The Agitator

Now I notice that Harris Interactive has just released a survey of how Americans rate 22 industries in terms of whether they are perceived to do a good job or a bad job of serving their consumers. Four industries yielded negative ratings: Health insurance companies -9.

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Retention Rates Are Sick … Is It Terminal?

The Agitator

Yesterday Roger delivered the latest gloomy news about donor retention rates. Gloomiest of all is the fact that overall retention rates have fallen from 50% to 39% over the past seven years, as reported by the AFP/Urban Institute’s 2013 Fundraising Effectiveness Project Survey. Roger suggested two possible reasons: Few nonprofits even know their retention rates … and what you don’t know/measure you cannot act upon.

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4 Nonprofit Tech Tips to Boost Online Donor Engagement Rates

J Campbell Social Marketing

In this article, we will outline 4 simple tips to help you boost your online donor engagement rates: Make the donation process simple and user-friendly. The bottom line: Boosting online engagement rates means that your organization needs to invest time and energy into meeting donors where they are, making it that much easier for them to engage. If you take these 4 pieces of advice to heart, you should begin to experience a higher rate of online donor engagement in no time.

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Before You Quit, Rate Your Nonprofit CEO

The Agitator

Hold your horses. In a moment we’ll give you a chance to vent confidentially with an Agitator Survey on CEOs, Boards and other horrors in your fundraising life. But first, the serious and disturbing reasons behind the Agitator Survey. Over the past decade the number of nonprofits has shot up by 47% to a whopping 1,056,000 organizations. Yet private giving as a percentage of the US national income dropped by 11.7% in the same period. Clearly, too many organizations chasing too little money.

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