INDUSTRY INSIGHTS YOUR PEERS ARE READING
For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. We’ll start by looking at some benchmarks including the latest data on typical open and click-through rates in the nonprofit world for newsletters, fundraising, and advocacy emails. MORE
In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of. MORE
bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce? MORE
It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads? MORE
I’ve received several emails in response to Tuesday’s post about other ways to measure email engagement asking about the accuracy of open rates. The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad. MORE
Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates. Email from social networking senders was among the least-read, with an average read rate. of 12% in 2011; that rate plunged by nearly half, to 6.3% MORE
Now I notice that Harris Interactive has just released a survey of how Americans rate 22 industries in terms of whether they are perceived to do a good job or a bad job of serving their consumers. Four industries yielded negative ratings: Health insurance companies -9. MORE
Use these words (sparingly) and watch your open rates climb! You will get a MUCH higher open rate with these people, especially when you customize the email subject line based on what they were looking for. Any other ideas you’d like to share to get higher open rates? MORE
The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. MORE
All that work, just to increase our open- and click through-rates, one percentage point at a time. 13 of the 14 messages with the mobile template performed better, by an average of 2% increase in open rate, e.g. if the regular template achieved a 20% open rate, the mobile version was 22%. MORE
The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers , who was rather sanguine about the rate adjustments: The changes reflect the CPI for October, so the USPS has every right to increase mailing charges. How will the changes affect your organization’s rates? MORE
Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Want to increase donations through your email outreach? Have a subject line that makes you want to read more. . MORE
On today’s Facebook Live show, I talked about the importance of knowing your sender reputation and how to improve it and, in turn, improve your open rates. MORE
Ask any membership professional how they calculate their renewal rate, and I bet mention of an Excel spreadsheet will come up somewhere in their answer. It was a great conference filled with talk of acquisition strategies, membership benefits and, of course, those pesky renewal rates. We knew that making it simple and easy for someone to calculate a renewal rate was a puzzle we had to solve. Uncategorized Business Intelligence Membership Renewal Rates The Raiser's Edge MORE
Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. On our old website, the bounce rate was 52.78%. MORE
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends MORE
The direct marketing agency Epsilon just released a new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. MORE
We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks. The post #Development: Postal Service Rates To Rise on 27 January appeared first on Nonprofit Marketing 360. MORE
Trying to improve the open rates for your email newsletters? Way back in 2014, we saw our weekly email newsletter open rates drop from 18-20% to more like 16-18%. As we moved into 2015, the open rates continued to drop, until they reached a low of just 11% in early September 2015. MORE
This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Your retention rate is the percentage of last year’s donors who give again this year. Heather Yandow. MORE
Then you can use some basic equations to really start to calculate your retention rate and work to create a predictive model to fight it. This measurement should be done on a daily basis to understand how each day plays into your overall rate. MORE
More seriously we asked: “Rate your CEO’s understanding of and commitment to effective fundraising. Awhile back we reported on the now-infamous Underdeveloped: A National Study of Challenges Facing Nonprofit Fundraising. MORE
Yesterday Roger delivered the latest gloomy news about donor retention rates. Gloomiest of all is the fact that overall retention rates have fallen from 50% to 39% over the past seven years, as reported by the AFP/Urban Institute’s 2013 Fundraising Effectiveness Project Survey. Roger suggested two possible reasons: Few nonprofits even know their retention rates … and what you don’t know/measure you cannot act upon. MORE
billion range in 2005 to one that has laid off thousands of works, closed numerous branches, and still needs to raise postal rates in an effort just to stay open. This past Monday many postal rates changed. So much information (advertisements, coupons, newsletters, birthday wishes…) moves electronically nowadays that the rise in postal rates hardly warranted mention in the news or blogosphere. Note that new rates will make the second ounce a freebie.” MORE
Surely, your file will grow and your retention rate will increase. But your retention rate is down. Retention rate. Retention rate. Hence, no one should ever be given the sole goal of improving overall retention rate. MORE
It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads? MORE
Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S. MORE
marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding. MORE
Individual membership organizations – a bit old, but in 2012 the average retention rate was 78%. The post Here’s how fundraising retention rates compare to other industries appeared first on MarketSmart | . Fitness/health clubs – 72.4% ( reported in July of 2014 ). MORE
And then they got even more sophisticated, and they said that for each different type of nonprofit, you have to rate them in different ways. Grants Hybrid Nonprofit Leadership Social Entrepreneur charity charity 990 charity navigator charity ratings givewell givewell.org guidestar.org how to rate a charity how to rate a nonprofit mazarine treyz mistakes nonprofit rating not for profit rating not-for-profit rating charities MORE
I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. The only reason to consider looking at open rates. There’s really only one way to use open rates and that’s to compare two emails that are identical in every respect but have different subject lines. MORE
So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that. Have you ever sold your home? MORE
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking Trends MORE
In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of. MORE
Of course we arrive at such a silly expectation without the foggiest idea of what the ‘failure rates’ are on the techniques and technologies we’ve been using — without question — for years. We reject the use of telemarketing for securing monthly donors because ‘it costs more’ and ‘upsets donors at dinner time’, not realizing or bothering to calculate that our ‘failure rate’ for acquiring sustainers by mail is 5 times higher than over the phone. MORE
Hold your horses. In a moment we’ll give you a chance to vent confidentially with an Agitator Survey on CEOs, Boards and other horrors in your fundraising life. But first, the serious and disturbing reasons behind the Agitator Survey. Over the past decade the number of nonprofits has shot up by 47% to a whopping 1,056,000 organizations. Yet private giving as a percentage of the US national income dropped by 11.7% in the same period. Clearly, too many organizations chasing too little money. MORE
Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. MORE
Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Don’t let anyone tell you email open rates matter. 2 big reasons why email open rates don’t matter. The post Do email open rates matter? MORE
As she presented her Powerpoint slides, she kept emphasizing how wonderful the open rates were. 17% open rate. 28% open rate. 34% open rate. Then I asked, “Why are you measuring open rates? Why do you keep talking about open rates?” MORE
I’m teaching it with Getting Attention’s Nancy Schwartz in New York City on October 12 — and the early bird rate to register ends this Friday. MORE
In this article, we will outline 4 simple tips to help you boost your online donor engagement rates: Make the donation process simple and user-friendly. If you take these 4 pieces of advice to heart, you should begin to experience a higher rate of online donor engagement in no time. MORE
Was Jenny surprised that the success rate was so low? Photo via KT on Flickr. MORE
On their face, three topics covered by The Agitator over recent days seem quite different — the rise of marketing pros in nonprofits … #Giving Tuesday … and email ad nauseam. A comment by Claire Axelrod to Tom’s post Yikes…Fundraisers Make Way for Marketers! MORE
The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers , who was rather sanguine about the rate adjustments: The changes reflect the CPI for October, so the USPS has every right to increase mailing charges. How will the changes affect your organization’s rates? MORE
Rate Related Topics iMarketSmart
MAY 2, 2018
Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Don’t let anyone tell you email open rates matter. 2 big reasons why email open rates don’t matter. The post Do email open rates matter?
EveryAction
NOVEMBER 5, 2018
Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.
EveryAction
APRIL 6, 2015
marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.
EveryAction
MAY 15, 2017
The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates.
Wild Woman Fundraising
AUGUST 25, 2015
Use these words (sparingly) and watch your open rates climb! You will get a MUCH higher open rate with these people, especially when you customize the email subject line based on what they were looking for. Any other ideas you’d like to share to get higher open rates?
EveryAction
APRIL 1, 2015
bounce rates nonprofit blog Imagine you’ve written a great post for your nonprofit blog -- we’re talking awesome title and everything. And after sharing it with your subscribers + across your social networks, you’ve finally got visitors coming to your post + reading it. Great! Then what? Are visitors perusing your other posts, navigating your landing pages, or checking out the amazing content offers on your site? Or do they just bounce?
Kivi's Nonprofit Communications Blog
SEPTEMBER 7, 2016
This year’s report also dug into one of the most important data points for individual donor fundraising – your retention rate. Your retention rate is the percentage of last year’s donors who give again this year. Heather Yandow.
Kivi's Nonprofit Communications Blog
JUNE 21, 2017
Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. On our old website, the bounce rate was 52.78%.
iMarketSmart
NOVEMBER 18, 2015
Individual membership organizations – a bit old, but in 2012 the average retention rate was 78%. The post Here’s how fundraising retention rates compare to other industries appeared first on MarketSmart | . Fitness/health clubs – 72.4% ( reported in July of 2014 ).
iMarketSmart
AUGUST 15, 2018
It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?
iMarketSmart
AUGUST 15, 2018
It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?” 25% response rate VS. 100 great leads?
The Agitator
MARCH 5, 2013
Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates. Email from social networking senders was among the least-read, with an average read rate. of 12% in 2011; that rate plunged by nearly half, to 6.3%
iMarketSmart
JULY 6, 2016
As she presented her Powerpoint slides, she kept emphasizing how wonderful the open rates were. 17% open rate. 28% open rate. 34% open rate. Then I asked, “Why are you measuring open rates? Why do you keep talking about open rates?”
Kivi's Nonprofit Communications Blog
SEPTEMBER 22, 2016
I’ve received several emails in response to Tuesday’s post about other ways to measure email engagement asking about the accuracy of open rates. The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad.
J Campbell Social Marketing
APRIL 17, 2017
In this article, we will outline 4 simple tips to help you boost your online donor engagement rates: Make the donation process simple and user-friendly. If you take these 4 pieces of advice to heart, you should begin to experience a higher rate of online donor engagement in no time.
The Agitator
JUNE 18, 2018
Surely, your file will grow and your retention rate will increase. But your retention rate is down. Retention rate. Retention rate. Hence, no one should ever be given the sole goal of improving overall retention rate.
Kivi's Nonprofit Communications Blog
MARCH 9, 2016
Trying to improve the open rates for your email newsletters? Way back in 2014, we saw our weekly email newsletter open rates drop from 18-20% to more like 16-18%. As we moved into 2015, the open rates continued to drop, until they reached a low of just 11% in early September 2015.
The Agitator
FEBRUARY 18, 2013
More seriously we asked: “Rate your CEO’s understanding of and commitment to effective fundraising. Awhile back we reported on the now-infamous Underdeveloped: A National Study of Challenges Facing Nonprofit Fundraising.
Non Profit Marketing 360
JANUARY 26, 2012
billion range in 2005 to one that has laid off thousands of works, closed numerous branches, and still needs to raise postal rates in an effort just to stay open. This past Monday many postal rates changed. So much information (advertisements, coupons, newsletters, birthday wishes…) moves electronically nowadays that the rise in postal rates hardly warranted mention in the news or blogosphere. Note that new rates will make the second ounce a freebie.”
Fundraising 123
APRIL 11, 2012
Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Want to increase donations through your email outreach? Have a subject line that makes you want to read more. .
iMarketSmart
NOVEMBER 20, 2015
I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. The only reason to consider looking at open rates. There’s really only one way to use open rates and that’s to compare two emails that are identical in every respect but have different subject lines.
The Agitator
SEPTEMBER 27, 2017
On their face, three topics covered by The Agitator over recent days seem quite different — the rise of marketing pros in nonprofits … #Giving Tuesday … and email ad nauseam. A comment by Claire Axelrod to Tom’s post Yikes…Fundraisers Make Way for Marketers!
Giving in a Digital World
JANUARY 11, 2015
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends
Non Profit Marketing 360
JANUARY 10, 2013
We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks. The post #Development: Postal Service Rates To Rise on 27 January appeared first on Nonprofit Marketing 360.
Getting Attention
MAY 3, 2012
All that work, just to increase our open- and click through-rates, one percentage point at a time. 13 of the 14 messages with the mobile template performed better, by an average of 2% increase in open rate, e.g. if the regular template achieved a 20% open rate, the mobile version was 22%.
Kivi's Nonprofit Communications Blog
JULY 25, 2011
I’m teaching it with Getting Attention’s Nancy Schwartz in New York City on October 12 — and the early bird rate to register ends this Friday.
Kivi's Nonprofit Communications Blog
APRIL 6, 2016
For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. We’ll start by looking at some benchmarks including the latest data on typical open and click-through rates in the nonprofit world for newsletters, fundraising, and advocacy emails.
Non Profit Marketing 360
JUNE 1, 2012
Then you can use some basic equations to really start to calculate your retention rate and work to create a predictive model to fight it. This measurement should be done on a daily basis to understand how each day plays into your overall rate.
iMarketSmart
JULY 24, 2013
So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? So do you worry about response rates or, rather, do you worry about generating solid leads for highly qualified buyers? So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that. Have you ever sold your home?
The Agitator
JUNE 19, 2013
Of course we arrive at such a silly expectation without the foggiest idea of what the ‘failure rates’ are on the techniques and technologies we’ve been using — without question — for years. We reject the use of telemarketing for securing monthly donors because ‘it costs more’ and ‘upsets donors at dinner time’, not realizing or bothering to calculate that our ‘failure rate’ for acquiring sustainers by mail is 5 times higher than over the phone.
The Agitator
OCTOBER 9, 2013
Yesterday Roger delivered the latest gloomy news about donor retention rates. Gloomiest of all is the fact that overall retention rates have fallen from 50% to 39% over the past seven years, as reported by the AFP/Urban Institute’s 2013 Fundraising Effectiveness Project Survey. Roger suggested two possible reasons: Few nonprofits even know their retention rates … and what you don’t know/measure you cannot act upon.
The Agitator
OCTOBER 11, 2011
Now I notice that Harris Interactive has just released a survey of how Americans rate 22 industries in terms of whether they are perceived to do a good job or a bad job of serving their consumers. Four industries yielded negative ratings: Health insurance companies -9.
Kivi's Nonprofit Communications Blog
APRIL 1, 2013
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Content Marketing Copywriting Market Research Nonprofit Communications nptech Online Marketing Social Networking Trends
JCA Insights
APRIL 25, 2012
Ask any membership professional how they calculate their renewal rate, and I bet mention of an Excel spreadsheet will come up somewhere in their answer. It was a great conference filled with talk of acquisition strategies, membership benefits and, of course, those pesky renewal rates. We knew that making it simple and easy for someone to calculate a renewal rate was a puzzle we had to solve. Uncategorized Business Intelligence Membership Renewal Rates The Raiser's Edge
Wild Woman Fundraising
MARCH 23, 2012
And then they got even more sophisticated, and they said that for each different type of nonprofit, you have to rate them in different ways. Grants Hybrid Nonprofit Leadership Social Entrepreneur charity charity 990 charity navigator charity ratings givewell givewell.org guidestar.org how to rate a charity how to rate a nonprofit mazarine treyz mistakes nonprofit rating not for profit rating not-for-profit rating charities
Selfish Giving
JUNE 20, 2016
Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. On the show, Megan, Mollye and I discuss For Momentum's survey of U.S.
The Agitator
JANUARY 28, 2013
Hold your horses. In a moment we’ll give you a chance to vent confidentially with an Agitator Survey on CEOs, Boards and other horrors in your fundraising life. But first, the serious and disturbing reasons behind the Agitator Survey. Over the past decade the number of nonprofits has shot up by 47% to a whopping 1,056,000 organizations. Yet private giving as a percentage of the US national income dropped by 11.7% in the same period. Clearly, too many organizations chasing too little money.
Selfish Giving
MARCH 14, 2017
Was Jenny surprised that the success rate was so low? Photo via KT on Flickr.
Blue Sky Collaborative
DECEMBER 14, 2009
In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.
Fundraising 123
JUNE 23, 2009
The direct marketing agency Epsilon just released a new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe.
Non Profit Marketing 360
OCTOBER 26, 2011
The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers , who was rather sanguine about the rate adjustments: The changes reflect the CPI for October, so the USPS has every right to increase mailing charges. How will the changes affect your organization’s rates?
Non Profit Marketing 360
OCTOBER 26, 2011
The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers , who was rather sanguine about the rate adjustments: The changes reflect the CPI for October, so the USPS has every right to increase mailing charges. How will the changes affect your organization’s rates?
Blue Sky Collaborative
DECEMBER 14, 2009
In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.
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