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Ambiguity is killing your fundraising

Fundraising Coach

Use gift range calculators to set up levels. If you don''t even know how to come up with levels, try running your total goal through at gift range calculator.

More Instant-On Cause Marketing from Colorado's Front Range

Cause Related Marketing

When I posted about Qdoba’s instant-on cause marketing effort to benefit the Colorado wildfire crisis, the estimable cause marketer Steve Drake asked where was the rest of these kind of promotions were to be found, especially in the state of Colorado. In fact, a number of Colorado food and dining establishments have offered cause marketing, flat donations of money and food, in addition to prayers.

Nonprofit Communications Budgets: How Big Should Yours Be?

Kivi's Nonprofit Communications Blog

For example, if your nonprofit is in the $5.1 – $10 million range overall, you can see that 17% of nonprofits at that size have communications budgets of $100,000 – $300,000 (the royal blue line).

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The Future is Now: Long-Range Fundraising Planning

Fundraising Breakthroughs

You’re aware that long-range fundraising planning is beneficial. Kn ow Thyself: Before beginning long-range planning in earnest, consider having your organization go through a self-assessment process, whether formal or informal.

The Truth behind Nonprofit Marketing Help-Wanteds

Getting Attention

This is key stuff for all of us—these roles and responsibilities are our lives, present and future—and I’ve become intrigued by the incredibly varied range of experience, skills and personal characteristics that organizations are looking for to fill a very broad range of roles.

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Essentials Of Innovation

The Agitator

Work Our Audience-Driven News Climate

Getting Attention

Digital media has exploded with new outlets representing diverse opinions and covering an incredible range of subjects. Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications.

Using Data Well Tops 2016 Nonprofit Marketing Priorities

Getting Attention

I’ve seen typically broad-ranging predictions for 2016, but these two constants central to our work have been heralded by multiple sources: Data, drawn from all channels, will continue to grow exponentially in volume.

Unforgettable! (Case Study)

Getting Attention

I couldn’t look away, but instead lingered on the image, taking in the different women and their range of expressions. When executed well, visual storytelling cuts through the clutter, delivering a mental image that resonates and is remembered (so more likely to be repeated).

Throwing UK Fundraising Under the Bus

The Agitator

A number of thoughtful and concerned UK Agitator readers weighed in this week expressing a range of emotions from distress to disgust over what some termed the Institute of Fundraising’s (IoF) latest “betrayal” of the sector. On August 18 IoF announced an Update to the Code of Fundraising Practice.

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Quick quiz: What’s the average charitable gift online?

Nonprofit Marketing Blog

Their numbers are similar to what we’re seeing with the Network for Good online giving index : More and more nonprofits are engaging with supporters online, and average gifts are in the $100 range.

Improving Your Presentations

The Agitator

Your Morning Advice: The simpler, slower and more expressive your presentation, the greater your chances of reaching a wider range of audiences. Your Morning Factoids : 32 million American adults are illiterate. An additional 21% (about 50 million) read below the 5 th grade level.

What Is ‘Donacanto Serto’?

The Agitator

” I suspect no one is quite sure because every day I see the phrase used to cover a wide range of nonprofit communications and fundraising activity. No, it’s not an Italian dessert wine, Tom!

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MAMA Marvelous! (Case Study)

Kivi's Nonprofit Communications Blog

I lingered on this image, taking in the different women and their range of expressions. Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words.

Great Nonprofit Marketing Jobs—Movin’ up Monday

Getting Attention

Lead Brand Strategist & Senior Project Manager , Free Range (Oakland, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Chief Communications Officer , Flamboyan Foundation. Washington DC).

Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

Getting Attention

These can range from honing their speaking and fundraising skills to advancing the organization’s mission. We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…. Good news!

5 Steps to Powerful Staff Messengers

Kivi's Nonprofit Communications Blog

As always, stress the WIIFM (what they’re going to get out of it), ranging from honing their speaking skills to being recognized by leadership for their help, or feeling more self-assured in telling others about their work. Flickr: OpenUniversity.

How You Should Really Be Thinking About Acquisition Costs

The Agitator

Part 5 of the book is titled “ Do The Math” and the chapters in this section deal with key metrics, ranging from how to calculate your retention rate to the importance and use of what I consider the ultimate fundraising metric — Lifetime Value. Editor’s Note: The e-Book version of Retention Fundraising: the new art and science of keeping your donors for life is now available. You can click here to order either the e-Book or print versions.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

Getting Attention

Plus, because of the range and depth of challenges faced there, we’re frequently happy to keep it at arms length.

Best Of The Agitator – 2015 – Trends and Predictions

The Agitator

From the resurgence of direct mail to a direct mail flop, with trends and predictions for the future of fundraising in between, the tastes of Agitator readers proved to be far-ranging. Here’s our wrap-up of the most read and shared Agitator posts of 2015.

3 Steps to a Powerful, All-Organization Team of Messengers

Nonprofit Marketing Blog

This agency is renowned for high-quality service delivery, but even many of the folks who know it best—referring health care providers, current clients and their families—think it provides a far narrower range of services in fewer locations than it currently does. I recently completed an all-new message platform for the largest human services organization in Massachusetts.

3 Steps to Funding Nonprofit Marketing

Getting Attention

During the last three years, the Findlay-Hancock County Community Foundation has made marketing grants to a range of nonprofit organizations, including: A food pantry seeking more financial donations. Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

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What major philanthropists really want from fundraisers


In it, he draws on 30 years of experience and interviews with tons of philanthropists responsible for hundreds of gifts— some in the 10-figure range. Ronald J. Schiller (a veteran fundraiser with too many accolades to list here) wrote a fantastic book titled Belief and Confidence.

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The Most Pathetic Story I’ve Heard

The Agitator

No sooner had I finished reading Tom’s post — The Greatest Story Ever Told — than the phone rang with an irritated U.K. reader at the other end. ( I think the Brits refer to this state as ‘in high dudgeon’ ) No, he wasn’t complaining about Tom’s post. Rather, in a tone signaling 1/3 incredulity, 1/3 anger and 1/3 outright dismay, he reported the following.

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Find Your Frequent Email Readers Using Excel

Kivi's Nonprofit Communications Blog

For example, in my pivot table sheet, column B was the count of how many emails a subscriber had opened (values ranging from 1-4). Back in September, I told you about our experiment to see who our most loyal newsletter readers were.

6 Ways to Train All-Org Messengers

Getting Attention

Responses ranged from, “How come more people don’t know what we do and why?” Flickr: Chip Griffin. The pressure is on to connect and mobilize your people as the world in which we work grows increasingly complex, crowded, and uncertain.

Must-Read Insight into Millennials: Interview with Kari Saratovsky (Part 1)

Nonprofit Marketing Blog

What I’ve learned is that while organizations are on an endless search for the silver bullet to engaging Millennials, there is no magic wand to engage the broad range of Millennial perspectives and backgrounds.

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Disconnect Is Damaging (Messaging Case Study: Part 1)

Getting Attention

This agency is renowned for its high-quality service delivery but many of the folks who knew it best (referring health care providers, and current clients and their families) thought it provided a far narrower range of services in fewer locations with far less impact than it does at this point. .

Gates Foundations Seeks Communications Proposals—Game Changer

Getting Attention

At last—funding specifically directed to communications! This RFP is focused on development organizations but I hope more funding will follow from Gates and other foundations, as a recognition of how crucial engagement is to achieving organizational and programmatic goals. The Bill & Melinda Gates Foundation has announced a call for communications proposals to “help change the narrative on foreign aid.”

Direct Mail Quick Quiz … And Longer-Term Puzzle

The Agitator

Here at global headquarters, our hunt for the eclectic range of esoteric-to-practical content for voracious Agitator readers never ends. Question: What percentage of nonprofit solicitation mail is tossed without reading? [] 5.6% [] 13.4% [] 31.2 % The answer in a moment. Consequently, this weekend I found myself reading Modes of Delivery and Customer Engagement with Advertising Mail , a report by the Postal Service’s Inspector General. Direct mail aficionados can download it here.

Takeaways for Communicators: Nonprofit Technology Conference (#14NTC)

Getting Attention

Presenters spoke on topics ranging from online coalition building to storytelling. Today’s guest blogger, James Porter, is Associate Director, Development & Communications for the END Fund , a nonprofit dedicated to controlling and eliminating neglected tropical diseases.

Make Event Donors Your Next Organizational Donors

Kivi's Nonprofit Communications Blog

Therese Grohman is the Director of Marketing at Event 360 , strategic event fundraising practitioners and consultants offering a full range of event fundraising services. Therese Grohman.

Best Way to Get Timely Input: Review & Approval 2.0

Getting Attention

And the broad range of staff members’ perspectives, wants, and concerns—a vital consideration in ensuring their honest input and full engagement in shaping and delivering the right brand and marketing agenda. You guys are so smart! I love it when you share a marketing technique that’s made all the difference in the world to you. There’s no better model for the rest of us. Thanks today to Jennifer Johnson, director of marketing & communications at Advocates.

Next Frontier of Storytelling in the Nonprofit Sector

Nonprofit Marketing Blog

A great many stories will be told online because of the range of formats available to tell them. Editor’s note: This post was written by Vanessa Chase , founder of The Storytelling Non-Profit. You can check out more thoughts on storytelling on her blog.

How Your Nonprofit Should Communicate to a Divided America

Kivi's Nonprofit Communications Blog

We’ll equip communicators with the tools they need to listen thoughtfully to those who have different perspectives and develop messaging strategies that appeal to a wider range of audiences.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects. I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape.

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Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

essentially SMS/MMS over the internet as opposed to a phone network) services to be accessed from a portable device, ranging from standard mobile phones to smartphones (e.g.

What’s In A Job Title?

The Agitator

To get a sense of the range of people who are reading The Agitator , I pay attention to the titles of the party faithful who communicate with us. We all know that job titles can be either very misleading, sometimes actually disguising — and often overstating — what the person really does with their time (‘Chief Executive’, for example), or on the other hand, helpfully precise (e.g., Production Manager, Direct Mail).

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Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

A good microphone, mid-range DSLR camera, and a basic lighting kit make a great video starter pack. Read Part One.

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Get Past Paralysis:101 Social Media Tactics for Nonprofits

Getting Attention

( Watch author interview video : Social media experts Melanie Mathos and Chad Norman share their recommendations to power your social media activities, especially useful for small- and medium-sized organizations.).