More Instant-On Cause Marketing from Colorado's Front Range

Cause Related Marketing

When I posted about Qdoba’s instant-on cause marketing effort to benefit the Colorado wildfire crisis, the estimable cause marketer Steve Drake asked where was the rest of these kind of promotions were to be found, especially in the state of Colorado. In fact, a number of Colorado food and dining establishments have offered cause marketing, flat donations of money and food, in addition to prayers.

The Future is Now: Long-Range Fundraising Planning

Fundraising Breakthroughs

You’re aware that long-range fundraising planning is beneficial. Kn ow Thyself: Before beginning long-range planning in earnest, consider having your organization go through a self-assessment process, whether formal or informal.

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Ambiguity is killing your fundraising

Fundraising Coach

Use gift range calculators to set up levels. If you don''t even know how to come up with levels, try running your total goal through at gift range calculator.

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Nonprofit Communications Budgets: How Big Should Yours Be?

Kivi's Nonprofit Communications Blog

For example, if your nonprofit is in the $5.1 – $10 million range overall, you can see that 17% of nonprofits at that size have communications budgets of $100,000 – $300,000 (the royal blue line).

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The Truth behind Nonprofit Marketing Help-Wanteds

Getting Attention

This is key stuff for all of us—these roles and responsibilities are our lives, present and future—and I’ve become intrigued by the incredibly varied range of experience, skills and personal characteristics that organizations are looking for to fill a very broad range of roles.

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Ordinary Fundraising Done Extraordinarily Well

The Agitator

In the New York Times Special Section on Giving — covering a wide range of topics from foundation trends, to teaching kids to give, and the ins and outs of automobile donations — there’s a piece that will be of special interest to Agitator readers.

How big is the average major gift?


To make it easier on fundraisers, we provided ranges from which they could select their average. “What’s your average?” ” I found myself asking that question in meetings with clients all the time. What surprised me was that most didn’t know the answer.

Improving Your Presentations

The Agitator

Your Morning Advice: The simpler, slower and more expressive your presentation, the greater your chances of reaching a wider range of audiences. Your Morning Factoids : 32 million American adults are illiterate. An additional 21% (about 50 million) read below the 5 th grade level.

Sample Solicitation Semantics

A Small Change

I’d like to invite you to give a gift in the range of $1,000 to $2,000 over 2 years. Would you give a lead gift in the range of $25,000 to $50,000 to this campaign? Try to say that ten times fast.

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Ep237: How is Partnering with Nonprofits to Offer Unique Travel Experiences

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Michal Alter , Co-Founder and CEO, , about how this B-Corp is curating different local travel experiences — ranging from free to several thousand dollars per person — all in the name of social good!

Say ‘Yes’ To These 5 Activities

The Agitator

price is out of my nonprofit range.” A reader’s comment to my post Storytelling In The Digital Age got me thinking about the things fundraisers say ‘Yes’ to and those that trigger a ‘No’ In this case, the reader commented, “Would like to get Julia’s book, but Amazon’s $38.73 I’m sure Joe is sincere and his organization, like so many, may not even have a budget for books, and training sessions.

Small Nonprofits and the Social Media RT - Make Your Brain Work for its Supper

Social Media Bird Brain

With the internet, I have a very large hunting range which takes me from the mountains of Science and Academia to Silicon Valley, from the collaborative social media communities on the outskirts of Nonprofit/Social Good to the silly whimsy of. image via Carolyn Essert-Villard I have a hungry brain – if I don’t feed it new ideas and information regularly, it starts to eat itself out of boredom.

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A Story You Have To Read

Mission Minded

These emails range from scams to spam to promotions for things I don’t want or need. If you’re like me, you get 20 – 40 emails a day that say you simply must read them. I recently got an email whose artful copy motivated me to read on. View the email online.) It didn’t start […].

Reader Beware, You're in for a Scare: 4th Annual Nonprofit Halloween Celebration


They tackle issues ranging from homelessness and poverty to ebola and LGBT rights. They have programs ranging from adult classes to youth summer camps to a dance company and memoir writing. Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns.

Essentials Of Innovation

The Agitator

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

The typical open rates for that kind of newsletter are in the 20-25% range. The average click-through rates for a B2B consulting/training newsletter are in the 2-3% range. Even when our open rates were lousy, we were still consistently in that range.

5 Steps to Powerful Staff Messengers

Kivi's Nonprofit Communications Blog

As always, stress the WIIFM (what they’re going to get out of it), ranging from honing their speaking skills to being recognized by leadership for their help, or feeling more self-assured in telling others about their work. Flickr: OpenUniversity.

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Unforgettable! (Case Study)

Getting Attention

I couldn’t look away, but instead lingered on the image, taking in the different women and their range of expressions. When executed well, visual storytelling cuts through the clutter, delivering a mental image that resonates and is remembered (so more likely to be repeated).

MAMA Marvelous! (Case Study)

Kivi's Nonprofit Communications Blog

I lingered on this image, taking in the different women and their range of expressions. Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words.

The Ultimate Guide To How To Buy Best Baby Thermometer

Non Profit Marketing 360

An oral, under the arm or rectal thermometer price range under $10 and temporally-artery thermometers are expensive ranging from $25 to $100. Ear thermometer cost range is about $15 to $60 while behind the ear thermometer cost $20 to $45.

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6 Advanced Twitter Features for Nonprofits

Kivi's Nonprofit Communications Blog

Whenever I give a webinar about Twitter and show people all the great stuff you can do on the Twitter advanced search page , especially search by geographic location and date range, nonprofiteers say it’s their favorite hidden feature.

Velodyne cuts price of VLP-16 Puck LiDAR sensor in half

The Agitator

Established earlier this year, Velodyne’s San Jose Megafactory today leverages advanced and streamlined manufacturing techniques to build a range of Velodyne LiDAR sensors, including the Ultra Puck VLP-32C and the recently announced VLS-128. It delivers a small, accurate, reliable, and affordable sensor for real-time 3D vision with 100 meters of range and a 360-degree surround field-of-view.

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Facebook Unveils Its New Fall Look

Non Profit Marketing 360

one is better at seeing the long-range implications of social media on nonprofits than Beth Kanter. In August and September, Facebook announced changes in the features of both individual and organization pages. These changes are potentially far-reaching. Nonprofits using Facebook will need to re-think how they use it to engage their constituents.No She has posted three provocative reviews of the new features, along with some sensible advice about keeping priorities in order.

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Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all.

Find Your Frequent Email Readers Using Excel

Kivi's Nonprofit Communications Blog

For example, in my pivot table sheet, column B was the count of how many emails a subscriber had opened (values ranging from 1-4). Back in September, I told you about our experiment to see who our most loyal newsletter readers were.

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What major philanthropists really want from fundraisers


In it, he draws on 30 years of experience and interviews with tons of philanthropists responsible for hundreds of gifts— some in the 10-figure range. Ronald J. Schiller (a veteran fundraiser with too many accolades to list here) wrote a fantastic book titled Belief and Confidence.

Editorial Calendars: Who Uses What

Kivi's Nonprofit Communications Blog

I do long-range planning in a spreadsheet where I need to see the whole year, but I live and die by my color-coded layers of Google Calendars on a daily basis. I just wrapped up our first free webinar of the year on Editorial Calendar How Tos for Nonprofits with about 300 participants.

Great Nonprofit Marketing Jobs—Movin’ up Monday

Getting Attention

Lead Brand Strategist & Senior Project Manager , Free Range (Oakland, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Chief Communications Officer , Flamboyan Foundation. Washington DC).

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Best Of The Agitator – 2015 – Trends and Predictions

The Agitator

From the resurgence of direct mail to a direct mail flop, with trends and predictions for the future of fundraising in between, the tastes of Agitator readers proved to be far-ranging. Here’s our wrap-up of the most read and shared Agitator posts of 2015.

What Is ‘Donacanto Serto’?

The Agitator

” I suspect no one is quite sure because every day I see the phrase used to cover a wide range of nonprofit communications and fundraising activity. No, it’s not an Italian dessert wine, Tom!

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

This Fundraising Gift Range Calculator will tell you how many gifts at each level you will need to reach your goal. First off, to everyone frustrated and exhausted by the massive Give Local America tech fail, this edition of Mixed Links is dedicated to you!

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Direct Mail Quick Quiz … And Longer-Term Puzzle

The Agitator

Here at global headquarters, our hunt for the eclectic range of esoteric-to-practical content for voracious Agitator readers never ends. Question: What percentage of nonprofit solicitation mail is tossed without reading? [] 5.6% [] 13.4% [] 31.2 % The answer in a moment. Consequently, this weekend I found myself reading Modes of Delivery and Customer Engagement with Advertising Mail , a report by the Postal Service’s Inspector General. Direct mail aficionados can download it here.

17 Nonprofits Honored for High-Impact Taglines — The 2010 Taggies

Getting Attention

The organizations behind the winning taglines range from the regional (Indiana State Council of the Emergency Nurses Association) to the national (Youth Service America) and global (Episcopal Relief & Development).

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Limited-Edition Cause-Related Marketing

Cause Related Marketing

Prices range from $325 to $825. Still selling $15 pink hoodies and $28 cosmetic bags to benefit your charity? That’s so 2006!Right Right now is selling limited-edition handbags to benefit the Audrey Hepburn Children’s Fund.

Work Our Audience-Driven News Climate

Getting Attention

Digital media has exploded with new outlets representing diverse opinions and covering an incredible range of subjects. Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications.

Are fundraising tricks and gimmicks worth doing?


But in terms of the long-range management of that customer’s account, you’ll be kidding yourself even more than you’ve kidded the customer : An order you get by “beating the buyer ” nearly always turns out to be business that you wish you hadn’t sold.”

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Throwing UK Fundraising Under the Bus

The Agitator

A number of thoughtful and concerned UK Agitator readers weighed in this week expressing a range of emotions from distress to disgust over what some termed the Institute of Fundraising’s (IoF) latest “betrayal” of the sector. On August 18 IoF announced an Update to the Code of Fundraising Practice.

Our EveryAction Hero: United Nations Foundation


Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more. Every day - and especially on #GivingTuesday - the United Nations Foundation raises awareness and funds for a wide range of humanitarian issues and initiatives.

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands


The good news is that this is a slight improvement over last year, when average losses were more in the tens-of-thousands range.

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Want to Fire Your Online Engagement System?

Getting Attention

These six platforms cover the full range of cost, time in the marketplace, and sophistication. Guest blogger Maureen Wallbeoff, Vice President at Firefly Partners , brings a people-focused, collaborative influence to the Firefly team and clients. .

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