Decent Humans: Lauren Panasewicz at Range of Motion Project


Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. We hope that by sharing their stories of aid, altruism, and passion, others will be inspired to make an even greater impact on the world we live in

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More Instant-On Cause Marketing from Colorado's Front Range

Cause Related Marketing

When I posted about Qdoba’s instant-on cause marketing effort to benefit the Colorado wildfire crisis, the estimable cause marketer Steve Drake asked where was the rest of these kind of promotions were to be found, especially in the state of Colorado. In fact, a number of Colorado food and dining establishments have offered cause marketing, flat donations of money and food, in addition to prayers.


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The Future is Now: Long-Range Fundraising Planning

Fundraising Breakthroughs

You’re aware that long-range fundraising planning is beneficial. Kn ow Thyself: Before beginning long-range planning in earnest, consider having your organization go through a self-assessment process, whether formal or informal. Define Your Goal: What is the goal of your long-range planning? Figure out how many meetings you need: If you think a two-hour meeting is all that it takes to develop a sophisticated long-range fundraising plan for your organization, think again.

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Ambiguity is killing your fundraising

Fundraising Coach

Use gift range calculators to set up levels. If you don''t even know how to come up with levels, try running your total goal through at gift range calculator. Ask Samples & Tools gift range calculator major gift fundraising A few weeks back, I shared with my Fundraising Kick members a conversation I had with a friend asking me for a donation.

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Nonprofit Communications Budgets: How Big Should Yours Be?

Kivi's Nonprofit Communications Blog

For example, if your nonprofit is in the $5.1 – $10 million range overall, you can see that 17% of nonprofits at that size have communications budgets of $100,000 – $300,000 (the royal blue line). In the middle of the chart, around the $500,000 – $5 million ranges, we see more green, which equals communications budgets in the $5,000 – $50,000 range. Obviously, these are still big ranges, but at least we know where the ball park is now!

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Twitter Introduces Its Own Version of Stories: Fleets

Kivi's Nonprofit Communications Blog

This was pretty much my reaction: The nonprofit commentary I have seen so far is best captured in this range of emotion: To which, Twitter responds.

Hobbies of Nonprofit Communicators #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

We have heard from people with a wide range of new interests from stop motion video to puzzles to learning a new instrument. In last week’s newsletter, Kivi asked our subscribers to share what hobbies you have picked up as the pandemic wears on.

Some Comms Teams Thrived During the Pandemic. Others Not So Much.

Kivi's Nonprofit Communications Blog

Within the stories shared in the open-ended responses to these questions, we see a range of experiences, with two very different reactions at either end of the spectrum.

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Hobbies of Nonprofit Communicators #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

We have heard from people with a wide range of new interests from stop motion video to puzzles to learning a new instrument. In last week’s newsletter, Kivi asked our subscribers to share what hobbies you have picked up as the pandemic wears on.

NONPROFIT BRANDING: They Stalk & Skulk, Waiting to Attack…

NonProfit Branding

Nevertheless, we are up-and-running again, resuming our series of posts on a wide range of nonprofit topics. Cyber Gremlins got us! Last Thursday the Nonprofit Branding Blog collapsed. Our IT folks have re-built the site. A few more tweaks may be needed. Our tendency for a bit of heresy and a tad of snark remains [.]. Brand Management Uncategorized crisis communications nonprofit branding public relations VisABILITY

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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement


Different giving options Your donation pages should offer users enough options to meet a broad range of donor preferences, without creating a cluttered and confusing experience. There’s no secret trick to instantly improving digital engagement for nonprofits. While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues.

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Reader Beware, You're in for a Scare: 4th Annual Nonprofit Halloween Celebration


They tackle issues ranging from homelessness and poverty to ebola and LGBT rights. They have programs ranging from adult classes to youth summer camps to a dance company and memoir writing. Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns.

The 2019 Best Nonprofit Conferences Calendar


These conferences range in size, location, and topic. The Conference itself includes philanthropy classes ranging from individual donors, planned giving, and marketing/social media subjects. Within the wide-ranging program, structured by experience levels and topical areas, you can tailor a learning program specific to your interests. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar!

Charitable Giving Between Generations: Compare & Contrast

J Campbell Social Marketing

However, age and generational markers offer a fantastic place to start— especially if your donor network encompasses a wide range of support. Did you get a chance to check out my newest online course?

Median Salaries for Nonprofit Communications Directors

Kivi's Nonprofit Communications Blog

There’s a huge range depending on the size of your nonprofit and where you live. Curious if your salary as a nonprofit communications director is in line with what others are making? Check out the salary data for U.S. nonprofit communications directors in the 2019 Nonprofit Communications Trends Report. We asked for salary data from communications directors/managers and looked at that data by the overall organizational budget and by the cost of living where the nonprofit is located.

Small Nonprofits and the Social Media RT - Make Your Brain Work for its Supper

Social Media Bird Brain

With the internet, I have a very large hunting range which takes me from the mountains of Science and Academia to Silicon Valley, from the collaborative social media communities on the outskirts of Nonprofit/Social Good to the silly whimsy of. image via Carolyn Essert-Villard I have a hungry brain – if I don’t feed it new ideas and information regularly, it starts to eat itself out of boredom.

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands


The good news is that this is a slight improvement over last year, when average losses were more in the tens-of-thousands range. Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising.

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Six Inclusive Stock Photography Sites Every Nonprofit Should Have Bookmarked

Kivi's Nonprofit Communications Blog

Limiting visual representations of trans and non-binary people in media also limits the range of stories in which we imagine those subjects. Prices range from $10 to $200 per photo credits. A monthly subscription from $10 to $188, or individual high-resolution downloads ranging from $5 to $50. You know you need great photography. But for whatever reason, you don’t have it in-house. Maybe you don’t have the skills or access to a professional.

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Sample Solicitation Semantics

A Small Change

I’d like to invite you to give a gift in the range of $1,000 to $2,000 over 2 years. Would you give a lead gift in the range of $25,000 to $50,000 to this campaign? Try to say that ten times fast. Sample solicitation semantics… Sometimes we get lost in the semantics of how to ask for a gift so I thought I’d provide you with some examples of ways you can ask for money.

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How Extroverts Are Surviving Social Distancing #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

I have a wide range of friends and know lots of people. Throughout this process I’ve checked in with introverts and extroverts alike with a range of feelings. There are plenty of apps offering video chat or live broadcast functions, ranging from Skype, Zoom to House Party. Things could be opening up soon, but it looks like physical distancing is here to stay. Regardless of where you land on the introvert/extrovert scale, COVID-19 has been a challenge.

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Our EveryAction Hero: United Nations Foundation


Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more. Every day - and especially on #GivingTuesday - the United Nations Foundation raises awareness and funds for a wide range of humanitarian issues and initiatives.

11 Hispanic and Latino Organizations Everyone Should Know


Their vibrant community presence spans a comprehensive range of bilingual and bi-cultural services in Health & Human Services, Housing, Education, and Economic Development. Hispanic Heritage Month, officially founded in 1968 , occurs each year from September 15 to October 15, a period which includes the anniversary of independence of eight Latin American countries. During National Hispanic Heritage Month in the U.S.,

If you want to hear how the best major gift officers succeed (and fail) in fundraising… look no further


Asking for a range is for amateurs. A different frame of reference. Every once in a while someone comes along to change things. They say a few words differently or help you see things from a divergent perspective.

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What is Facebook Doing for #GivingTuesday 2018?

J Campbell Social Marketing

Facebook also rolled out updated reporting , where nonprofits can now select a range of dates and have daily transaction reports emailed in one spreadsheet instead of downloading multiple CSVs. #GivingTuesday 2018 is coming up fast! Last year 45 million dollars were raised on Facebook on #GivingTuesday, marking 15% of the total amount raised! That’s almost half a million people giving money, to more than 46,000 organizations. The best part?

How to Thank Facebook Donors (Even If You Don’t Have Their Contact Info)

J Campbell Social Marketing

Gifts in the $250 to $999 range dropped by 4 percent, while gifts of less than $250 declined 4.4 Are you not using Facebook Fundraisers because you don’t know how to thank Facebook donors that come to you from the platform? Consider this: Mark Zuckerberg announced that more than $2 billion has been raised on Facebook for causes , with more than 45 million people making a donation on the platform. . Let’s think about this for a moment. .

Unforgettable! (Case Study)

Getting Attention

I couldn’t look away, but instead lingered on the image, taking in the different women and their range of expressions. When executed well, visual storytelling cuts through the clutter, delivering a mental image that resonates and is remembered (so more likely to be repeated). Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action).

The 2018 Best Nonprofit Conferences Calendar


These conferences range in size, location, and topic. Join other data experts, academics, practitioners, and social sector leaders for two days of skillfully-led sessions on topics ranging from aligning practice with policy to creating a culture of data, and how Silicon Valley is facilitating data practices in civil society. The Conference itself includes philanthropy classes ranging from individual donors, planned giving, and marketing/social media subjects.

The Nonprofit Fundraising Strategic Plan Guide


Consider organizing your supporters into these camps, ranging from your closest network all the way to the rest of the world. For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised.

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A Story You Have To Read

Mission Minded

These emails range from scams to spam to promotions for things I don’t want or need. If you’re like me, you get 20 – 40 emails a day that say you simply must read them. I recently got an email whose artful copy motivated me to read on. View the email online.) It didn’t start […]. Blog Email Campaigns Nonprofit Communications Nonprofit Copywriting Nonprofit Fundraising

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6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Kivi's Nonprofit Communications Blog

Does it work across a range of popular calendar apps or just one? Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process. I’ve used a few of these myself, and recently asked fellow nonprofit professionals which apps they use to book appointments, office hours and team meetings. This is their short list.

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Facebook Unveils Its New Fall Look

Non Profit Marketing 360

one is better at seeing the long-range implications of social media on nonprofits than Beth Kanter. In August and September, Facebook announced changes in the features of both individual and organization pages. These changes are potentially far-reaching. Nonprofits using Facebook will need to re-think how they use it to engage their constituents.No She has posted three provocative reviews of the new features, along with some sensible advice about keeping priorities in order.

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7 Tips to Make Sure That Your Nonprofit Fundraising Event Doesn't Flop


For example, you could let them know what can be accomplished with gifts ranging from $50 to gifts of $5,000. Choose the range based on the giving capacity of your donor base. Nonprofit fundraising events are a great way to raise money and increase your organization’s profile at the same time.

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How Your Nonprofit Should Communicate to a Divided America

Kivi's Nonprofit Communications Blog

We’ll equip communicators with the tools they need to listen thoughtfully to those who have different perspectives and develop messaging strategies that appeal to a wider range of audiences. Next week, we are hosting a brand new webinar on a very important topic: How Your Nonprofit Should Communicate to a Divided America. featuring Peter Panepento. Thursday, January 26, 2017. 1:00 p.m. Eastern (10:00 a.m. Pacific). Registration is $50 or free with an All-Access Pass.

MAMA Marvelous! (Case Study)

Kivi's Nonprofit Communications Blog

I lingered on this image, taking in the different women and their range of expressions. Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action). The photo with text quickly and memorably conveys not only what MAMA does, but how—improving health through educating and supporting moms via mobile messages.

Great Nonprofit Marketing Jobs—Movin’ up Monday

Getting Attention

Lead Brand Strategist & Senior Project Manager , Free Range (Oakland, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Chief Communications Officer , Flamboyan Foundation. Washington DC). Communications Associate , Berkshire Taconic Community Foundation (Sheffield, MA). Communications & Program Manager , High Meadows Institute (Boston, MA).

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7 Major Gift Fundraising Benchmarks You Really Need To Know


Plus, the range expands tremendously as the size of the organization increases. Before we begin. The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more. Study respondents were also asked if their organization met their annual major gift fundraising goal.

6 Entertaining Nonprofit Online Campaigns


Ranging from big budgets to small, and all kinds of causes, there’s something for everyone. These (non-existent) boxes came in a range of sizes and would be filled with ‘100% upcycled/organic/free-range awesomeness’. 6 Entertaining Nonprofit Online Campaigns. by Olivia Warnes. Non-profit campaigns don’t need to be upsetting! Here are 6 non-profit campaigns that took a more lighthearted approach. Campaigns Don’t Have To Be Sad!

How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

There are various levels of outsourcing including: Big firms Name-brand marketing and PR firms often have a wide range of capabilities. A specialty firm might not have the range of capabilities of a full-service company, but if your needs are more specific or short term, it can often give you exactly what you need. Photo credit: For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function.

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Only 43 Percent of Organizations Met Their Major Gift Fundraising Goals in 2019


Participants in the Major Gift Benchmark Study selected a range that included the minimum value that qualifies as a major gift at their organization. Someone who selected the range of $1,000 to $2,499 might work at an organization where $1,000, $1,500, or $2,000 is the minimum amount for a “major gift.”. The most frequent response (the mode) is in the range of $1,000 to $2,999.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Nonprofit Tech for Good has put together a list of 82 Free or Low-Cost Online Tools & Mobile Apps for Nonprofits with categories ranging from social media management to productivity. Monarch. Kansas City, MO. Photo Credit: Deena Davis. It’s that time again! Are you ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? It’s time for Mixed Links….

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Free digital storytelling tools for nonprofits


Each time I do that, the range of options kind of astounds me. Flickr/mysza831. A little holiday gift for you! A couple of times a year, I dig into the web to find free tools that can help nonprofits tell their stories in ever more engaging ways. This year is no exception, Not every nonprofit has the resources to hire videographers or even buy and use a video cam themselves.

Our EveryAction Hero: Girls Inc.


Our conversation ranged from the importance of a sisterhood of support, the necessity of empowering all girls to create positive social change, and how EveryAction’s best-in-class nonprofit tools have been instrumental in helping Girls Inc. Girls Inc. inspires all girls to be strong, smart, and bold. With over 1,400 sites in 400 cities across the United States and Canada, the organization has grown tremendously since its founding in 1864.

The 2016 - 2017 Best Nonprofit Conferences Calendar


Participants will network and learn about other areas of practice, discuss a range of opportunities and challenges faced by different sectors, and work collaboratively to improve impact measurement. The Learning Conference 2017 will offer a range of perspectives and new ideas for participants to go beyond the basics, and think critically about the changes they can make by focusing on learning and evaluation as a tool to generate stronger decisions and performance.