During the last three years, the Findlay-Hancock County Community Foundation has made marketing grants to a range of nonprofit organizations, including: A food pantry seeking more financial donations. Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. MORE
Therese Grohman is the Director of Marketing at Event 360 , strategic event fundraising practitioners and consultants offering a full range of event fundraising services. Therese Grohman. MORE
Presenters spoke on topics ranging from online coalition building to storytelling. Today’s guest blogger, James Porter, is Associate Director, Development & Communications for the END Fund , a nonprofit dedicated to controlling and eliminating neglected tropical diseases. MORE
” I suspect no one is quite sure because every day I see the phrase used to cover a wide range of nonprofit communications and fundraising activity. No, it’s not an Italian dessert wine, Tom! MORE
I lingered on this image, taking in the different women and their range of expressions. Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. MORE
For example, if your nonprofit is in the $5.1 – $10 million range overall, you can see that 17% of nonprofits at that size have communications budgets of $100,000 – $300,000 (the royal blue line). MORE
And the broad range of staff members’ perspectives, wants, and concerns—a vital consideration in ensuring their honest input and full engagement in shaping and delivering the right brand and marketing agenda. You guys are so smart! I love it when you share a marketing technique that’s made all the difference in the world to you. There’s no better model for the rest of us. Thanks today to Jennifer Johnson, director of marketing & communications at Advocates. MORE
I couldn’t look away, but instead lingered on the image, taking in the different women and their range of expressions. When executed well, visual storytelling cuts through the clutter, delivering a mental image that resonates and is remembered (so more likely to be repeated). MORE
A number of thoughtful and concerned UK Agitator readers weighed in this week expressing a range of emotions from distress to disgust over what some termed the Institute of Fundraising’s (IoF) latest “betrayal” of the sector. On August 18 IoF announced an Update to the Code of Fundraising Practice. MORE
In it, he draws on 30 years of experience and interviews with tons of philanthropists responsible for hundreds of gifts— some in the 10-figure range. Ronald J. Schiller (a veteran fundraiser with too many accolades to list here) wrote a fantastic book titled Belief and Confidence. MORE
The typical open rates for that kind of newsletter are in the 20-25% range. The average click-through rates for a B2B consulting/training newsletter are in the 2-3% range. Even when our open rates were lousy, we were still consistently in that range. MORE
Their numbers are similar to what we’re seeing with the Network for Good online giving index : More and more nonprofits are engaging with supporters online, and average gifts are in the $100 range. MORE
I’ve seen typically broad-ranging predictions for 2016, but these two constants central to our work have been heralded by multiple sources: Data, drawn from all channels, will continue to grow exponentially in volume. MORE
When I posted about Qdoba’s instant-on cause marketing effort to benefit the Colorado wildfire crisis, the estimable cause marketer Steve Drake asked where was the rest of these kind of promotions were to be found, especially in the state of Colorado. In fact, a number of Colorado food and dining establishments have offered cause marketing, flat donations of money and food, in addition to prayers. MORE
Lead Brand Strategist & Senior Project Manager , Free Range (Oakland, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Chief Communications Officer , Flamboyan Foundation. Washington DC). MORE
This is key stuff for all of us—these roles and responsibilities are our lives, present and future—and I’ve become intrigued by the incredibly varied range of experience, skills and personal characteristics that organizations are looking for to fill a very broad range of roles. MORE
But in terms of the long-range management of that customer’s account, you’ll be kidding yourself even more than you’ve kidded the customer : An order you get by “beating the buyer ” nearly always turns out to be business that you wish you hadn’t sold.” MORE
This agency is renowned for its high-quality service delivery but many of the folks who knew it best (referring health care providers, and current clients and their families) thought it provided a far narrower range of services in fewer locations with far less impact than it does at this point. . MORE
For example, in my pivot table sheet, column B was the count of how many emails a subscriber had opened (values ranging from 1-4). Back in September, I told you about our experiment to see who our most loyal newsletter readers were. MORE
Plus, because of the range and depth of challenges faced there, we’re frequently happy to keep it at arms length. MORE
Use gift range calculators to set up levels. If you don''t even know how to come up with levels, try running your total goal through at gift range calculator. https://www.blackbaud.com/nonprofit-resources/gift-range-calculator.aspx. MORE
price is out of my nonprofit range.” A reader’s comment to my post Storytelling In The Digital Age got me thinking about the things fundraisers say ‘Yes’ to and those that trigger a ‘No’ In this case, the reader commented, “Would like to get Julia’s book, but Amazon’s $38.73 I’m sure Joe is sincere and his organization, like so many, may not even have a budget for books, and training sessions. MORE
These can range from honing their speaking and fundraising skills to advancing the organization’s mission. We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…. Good news! MORE
From the resurgence of direct mail to a direct mail flop, with trends and predictions for the future of fundraising in between, the tastes of Agitator readers proved to be far-ranging. Here’s our wrap-up of the most read and shared Agitator posts of 2015. MORE
Part 5 of the book is titled “ Do The Math” and the chapters in this section deal with key metrics, ranging from how to calculate your retention rate to the importance and use of what I consider the ultimate fundraising metric — Lifetime Value. Editor’s Note: The e-Book version of Retention Fundraising: the new art and science of keeping your donors for life is now available. You can click here to order either the e-Book or print versions. MORE
This agency is renowned for high-quality service delivery, but even many of the folks who know it best—referring health care providers, current clients and their families—think it provides a far narrower range of services in fewer locations than it currently does. I recently completed an all-new message platform for the largest human services organization in Massachusetts. MORE
What positive response looks like will vary campaign to campaign, segment to segment, ranging from opening your email, clicking through to your volunteer site, or registering for an info meeting. . Follow up. It’s vital but so tough to do right. Either we don’t know what to say, fear “bugging” the very folks we want something from, or both. So we don’t follow up enough or well, which undermines engagement and results—no matter how compelling our campaigns may be! Follow up shows we care. MORE
Your Morning Advice: The simpler, slower and more expressive your presentation, the greater your chances of reaching a wider range of audiences. Your Morning Factoids : 32 million American adults are illiterate. An additional 21% (about 50 million) read below the 5 th grade level. MORE
These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects. I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. MORE
Digital media has exploded with new outlets representing diverse opinions and covering an incredible range of subjects. Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications. MORE
We’ll equip communicators with the tools they need to listen thoughtfully to those who have different perspectives and develop messaging strategies that appeal to a wider range of audiences. MORE
Social monitoring options range from free tools like Google Alerts to paid services such as Mention , and social listening services such as Attentive.ly MORE
In the New York Times Special Section on Giving — covering a wide range of topics from foundation trends, to teaching kids to give, and the ins and outs of automobile donations — there’s a piece that will be of special interest to Agitator readers. MORE
To make it easier on fundraisers, we provided ranges from which they could select their average. “What’s your average?” ” I found myself asking that question in meetings with clients all the time. What surprised me was that most didn’t know the answer. MORE
Responses ranged from, “How come more people don’t know what we do and why?” Flickr: Chip Griffin. The pressure is on to connect and mobilize your people as the world in which we work grows increasingly complex, crowded, and uncertain. MORE
No sooner had I finished reading Tom’s post — The Greatest Story Ever Told — than the phone rang with an irritated U.K. reader at the other end. ( I think the Brits refer to this state as ‘in high dudgeon’ ) No, he wasn’t complaining about Tom’s post. Rather, in a tone signaling 1/3 incredulity, 1/3 anger and 1/3 outright dismay, he reported the following. MORE
You’re aware that long-range fundraising planning is beneficial. Kn ow Thyself: Before beginning long-range planning in earnest, consider having your organization go through a self-assessment process, whether formal or informal. MORE
At last—funding specifically directed to communications! This RFP is focused on development organizations but I hope more funding will follow from Gates and other foundations, as a recognition of how crucial engagement is to achieving organizational and programmatic goals. The Bill & Melinda Gates Foundation has announced a call for communications proposals to “help change the narrative on foreign aid.” MORE
Does it work across a range of popular calendar apps or just one? Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process. MORE
As always, stress the WIIFM (what they’re going to get out of it), ranging from honing their speaking skills to being recognized by leadership for their help, or feeling more self-assured in telling others about their work. Flickr: OpenUniversity. MORE
Here at global headquarters, our hunt for the eclectic range of esoteric-to-practical content for voracious Agitator readers never ends. Question: What percentage of nonprofit solicitation mail is tossed without reading? [] 5.6% [] 13.4% [] 31.2 % The answer in a moment. Consequently, this weekend I found myself reading Modes of Delivery and Customer Engagement with Advertising Mail , a report by the Postal Service’s Inspector General. Direct mail aficionados can download it here. MORE
Whenever I give a webinar about Twitter and show people all the great stuff you can do on the Twitter advanced search page , especially search by geographic location and date range, nonprofiteers say it’s their favorite hidden feature. MORE
Range Related Topics Fundraising Coach
OCTOBER 22, 2013
Use gift range calculators to set up levels. If you don''t even know how to come up with levels, try running your total goal through at gift range calculator. https://www.blackbaud.com/nonprofit-resources/gift-range-calculator.aspx.
Cause Related Marketing
JULY 12, 2012
When I posted about Qdoba’s instant-on cause marketing effort to benefit the Colorado wildfire crisis, the estimable cause marketer Steve Drake asked where was the rest of these kind of promotions were to be found, especially in the state of Colorado. In fact, a number of Colorado food and dining establishments have offered cause marketing, flat donations of money and food, in addition to prayers.
Kivi's Nonprofit Communications Blog
DECEMBER 13, 2016
For example, if your nonprofit is in the $5.1 – $10 million range overall, you can see that 17% of nonprofits at that size have communications budgets of $100,000 – $300,000 (the royal blue line).
Fundraising Breakthroughs
JULY 20, 2008
You’re aware that long-range fundraising planning is beneficial. Kn ow Thyself: Before beginning long-range planning in earnest, consider having your organization go through a self-assessment process, whether formal or informal.
Getting Attention
MAY 22, 2014
This is key stuff for all of us—these roles and responsibilities are our lives, present and future—and I’ve become intrigued by the incredibly varied range of experience, skills and personal characteristics that organizations are looking for to fill a very broad range of roles.
Getting Attention
MARCH 4, 2015
I couldn’t look away, but instead lingered on the image, taking in the different women and their range of expressions. When executed well, visual storytelling cuts through the clutter, delivering a mental image that resonates and is remembered (so more likely to be repeated).
Getting Attention
DECEMBER 15, 2015
I’ve seen typically broad-ranging predictions for 2016, but these two constants central to our work have been heralded by multiple sources: Data, drawn from all channels, will continue to grow exponentially in volume.
iMarketSmart
SEPTEMBER 25, 2017
To make it easier on fundraisers, we provided ranges from which they could select their average. “What’s your average?” ” I found myself asking that question in meetings with clients all the time. What surprised me was that most didn’t know the answer.
Getting Attention
JULY 27, 2016
Digital media has exploded with new outlets representing diverse opinions and covering an incredible range of subjects. Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications.
The Agitator
AUGUST 20, 2015
A number of thoughtful and concerned UK Agitator readers weighed in this week expressing a range of emotions from distress to disgust over what some termed the Institute of Fundraising’s (IoF) latest “betrayal” of the sector. On August 18 IoF announced an Update to the Code of Fundraising Practice.
The Agitator
OCTOBER 2, 2017
price is out of my nonprofit range.” A reader’s comment to my post Storytelling In The Digital Age got me thinking about the things fundraisers say ‘Yes’ to and those that trigger a ‘No’ In this case, the reader commented, “Would like to get Julia’s book, but Amazon’s $38.73 I’m sure Joe is sincere and his organization, like so many, may not even have a budget for books, and training sessions.
Kivi's Nonprofit Communications Blog
JANUARY 18, 2017
We’ll equip communicators with the tools they need to listen thoughtfully to those who have different perspectives and develop messaging strategies that appeal to a wider range of audiences.
The Agitator
FEBRUARY 8, 2015
” I suspect no one is quite sure because every day I see the phrase used to cover a wide range of nonprofit communications and fundraising activity. No, it’s not an Italian dessert wine, Tom!
The Agitator
JUNE 22, 2016
Your Morning Advice: The simpler, slower and more expressive your presentation, the greater your chances of reaching a wider range of audiences. Your Morning Factoids : 32 million American adults are illiterate. An additional 21% (about 50 million) read below the 5 th grade level.
iMarketSmart
MAY 11, 2016
In it, he draws on 30 years of experience and interviews with tons of philanthropists responsible for hundreds of gifts— some in the 10-figure range. Ronald J. Schiller (a veteran fundraiser with too many accolades to list here) wrote a fantastic book titled Belief and Confidence.
Kivi's Nonprofit Communications Blog
JULY 9, 2015
I lingered on this image, taking in the different women and their range of expressions. Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words.
Kivi's Nonprofit Communications Blog
SEPTEMBER 7, 2017
Does it work across a range of popular calendar apps or just one? Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY. The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process.
Getting Attention
FEBRUARY 10, 2014
Lead Brand Strategist & Senior Project Manager , Free Range (Oakland, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Chief Communications Officer , Flamboyan Foundation. Washington DC).
The Agitator
NOVEMBER 3, 2014
Part 5 of the book is titled “ Do The Math” and the chapters in this section deal with key metrics, ranging from how to calculate your retention rate to the importance and use of what I consider the ultimate fundraising metric — Lifetime Value. Editor’s Note: The e-Book version of Retention Fundraising: the new art and science of keeping your donors for life is now available. You can click here to order either the e-Book or print versions.
Getting Attention
NOVEMBER 18, 2014
Plus, because of the range and depth of challenges faced there, we’re frequently happy to keep it at arms length.
Nonprofit Marketing Blog
SEPTEMBER 19, 2011
Their numbers are similar to what we’re seeing with the Network for Good online giving index : More and more nonprofits are engaging with supporters online, and average gifts are in the $100 range.
Kivi's Nonprofit Communications Blog
JULY 27, 2016
As always, stress the WIIFM (what they’re going to get out of it), ranging from honing their speaking skills to being recognized by leadership for their help, or feeling more self-assured in telling others about their work. Flickr: OpenUniversity.
iMarketSmart
SEPTEMBER 15, 2017
But in terms of the long-range management of that customer’s account, you’ll be kidding yourself even more than you’ve kidded the customer : An order you get by “beating the buyer ” nearly always turns out to be business that you wish you hadn’t sold.”
The Agitator
DECEMBER 27, 2015
From the resurgence of direct mail to a direct mail flop, with trends and predictions for the future of fundraising in between, the tastes of Agitator readers proved to be far-ranging. Here’s our wrap-up of the most read and shared Agitator posts of 2015.
Getting Attention
OCTOBER 26, 2016
These can range from honing their speaking and fundraising skills to advancing the organization’s mission. We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…. Good news!
Getting Attention
MAY 8, 2014
During the last three years, the Findlay-Hancock County Community Foundation has made marketing grants to a range of nonprofit organizations, including: A food pantry seeking more financial donations. Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.
The Agitator
MARCH 19, 2015
No sooner had I finished reading Tom’s post — The Greatest Story Ever Told — than the phone rang with an irritated U.K. reader at the other end. ( I think the Brits refer to this state as ‘in high dudgeon’ ) No, he wasn’t complaining about Tom’s post. Rather, in a tone signaling 1/3 incredulity, 1/3 anger and 1/3 outright dismay, he reported the following.
Getting Attention
APRIL 19, 2017
Social monitoring options range from free tools like Google Alerts to paid services such as Mention , and social listening services such as Attentive.ly
Getting Attention
APRIL 9, 2012
At last—funding specifically directed to communications! This RFP is focused on development organizations but I hope more funding will follow from Gates and other foundations, as a recognition of how crucial engagement is to achieving organizational and programmatic goals. The Bill & Melinda Gates Foundation has announced a call for communications proposals to “help change the narrative on foreign aid.”
Getting Attention
MAY 20, 2015
This agency is renowned for its high-quality service delivery but many of the folks who knew it best (referring health care providers, and current clients and their families) thought it provided a far narrower range of services in fewer locations with far less impact than it does at this point. .
Kivi's Nonprofit Communications Blog
MAY 23, 2012
Therese Grohman is the Director of Marketing at Event 360 , strategic event fundraising practitioners and consultants offering a full range of event fundraising services. Therese Grohman.
Getting Attention
APRIL 3, 2014
Presenters spoke on topics ranging from online coalition building to storytelling. Today’s guest blogger, James Porter, is Associate Director, Development & Communications for the END Fund , a nonprofit dedicated to controlling and eliminating neglected tropical diseases.
The Agitator
MAY 5, 2015
Here at global headquarters, our hunt for the eclectic range of esoteric-to-practical content for voracious Agitator readers never ends. Question: What percentage of nonprofit solicitation mail is tossed without reading? [] 5.6% [] 13.4% [] 31.2 % The answer in a moment. Consequently, this weekend I found myself reading Modes of Delivery and Customer Engagement with Advertising Mail , a report by the Postal Service’s Inspector General. Direct mail aficionados can download it here.
Getting Attention
JANUARY 24, 2017
Responses ranged from, “How come more people don’t know what we do and why?” Flickr: Chip Griffin. The pressure is on to connect and mobilize your people as the world in which we work grows increasingly complex, crowded, and uncertain.
Kivi's Nonprofit Communications Blog
NOVEMBER 8, 2016
For example, in my pivot table sheet, column B was the count of how many emails a subscriber had opened (values ranging from 1-4). Back in September, I told you about our experiment to see who our most loyal newsletter readers were.
Getting Attention
MAY 4, 2016
And the broad range of staff members’ perspectives, wants, and concerns—a vital consideration in ensuring their honest input and full engagement in shaping and delivering the right brand and marketing agenda. You guys are so smart! I love it when you share a marketing technique that’s made all the difference in the world to you. There’s no better model for the rest of us. Thanks today to Jennifer Johnson, director of marketing & communications at Advocates.
Nonprofit Marketing Blog
NOVEMBER 12, 2014
This agency is renowned for high-quality service delivery, but even many of the folks who know it best—referring health care providers, current clients and their families—think it provides a far narrower range of services in fewer locations than it currently does. I recently completed an all-new message platform for the largest human services organization in Massachusetts.
Getting Attention
JUNE 8, 2017
What positive response looks like will vary campaign to campaign, segment to segment, ranging from opening your email, clicking through to your volunteer site, or registering for an info meeting. . Follow up. It’s vital but so tough to do right. Either we don’t know what to say, fear “bugging” the very folks we want something from, or both. So we don’t follow up enough or well, which undermines engagement and results—no matter how compelling our campaigns may be! Follow up shows we care.
Public Sector Marketing 2.0
MARCH 16, 2016
These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects. I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape.
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