Developing a Modern Public Relations Strategy
Kivi's Nonprofit Communications Blog
MARCH 17, 2015
For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007. Today, I’d like to share some suggestions on how your organization can approach its media relations in a more engaging way. At the very least, the reporter will remember you the next time she is writing about something that relates to your mission.