Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007. Peter Panepento.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Yet many nonprofits are still approaching public relations like it’s 2007. Guest Bloggers Media Relations Nonprofit Communications

Reporting Back Cause Marketing Results Via Public Relations

Cause Related Marketing

Today’s post is about using public relations or PR. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. This week is all about thanking supporters and reporting the results of cause marketing efforts. On Tuesday, the post was about using advertising to report back.

free guide is a handy tool for nonprofit public relations

Studio 501c

Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more.

free guide is a handy tool for nonprofit public relations

Studio 501c

Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more.

3 PR Trends You Need to Adopt in 2018

Selfish Giving

It’s not too early to start thinking about your public relations strategy for 2018. PR for events takes a different approach than crisis management, for example, and launch PR is handled differently than media relations.

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NONPROFIT BRANDING: You Know These Are Different Tools. RIGHT?

NonProfit Branding

Maybe… Marketing, Branding & Management brand management brand protection branding managing news mass media nonprofit branding nonprofit management Nonprofit marketing public relations VisABILITY Marketing & Promotion. Not close pals. Distant cousins, though.

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NONPROFIT BRANDING: Through Betrayal A 7-Year Old Learns Branding Basics

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations

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Big Bird Soars to Social Media Victory

Non Profit Marketing 360

Advocacy Case Study Communications Community Cross-Post National/International Nonprofit Politics Public Relations Social Media Tweets Twitter advocacy Big Bird case study communication Mitt Romney Muppet Public Broadcasting Service Public relations Sesame Workshop

#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live Instructors) Aimed at Nonprofits

Non Profit Marketing 360

Related articles. The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations.

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Nonprofit Branding: Pompous Ass? Or Articulate Professional?

NonProfit Branding

Snark Tank communications mistakes managing news nonprofit communications nonprofit consultants; nonprofit language; Nonprofit marketing nonprofit stewardship public relations VisABILITY Are you a Super Cool Big-Word Person? A Jargon Junkie?

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Our Little Known Commonality (& why is this a secret?)

NonProfit Branding

Our Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track. Fun Stuff Marketing, Branding & Management mass media public radio public relations VisABILITY

Words That Mean Instant Doom for Press Releases

Non Profit Marketing 360

Communications Marketing Public Relations Writing communication media relations Public relationsThe PR News blog has compiled a list of 10 words that repel reporters on sight. Among them: fastest-growing, incredible, powerful, leading, and utilize. Even more interesting, the post drew 74 comments (at last count) with additional words that reporters love to hate. Note to self: Be sure not to include any of these words in this newsletter.

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Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

Branding Products Marketing, Branding & Management Uncategorized brand management branding branding products fundraising premiums marketing products nonprofit branding promotional products public relations VisABILITYHard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more money! Revenue from garish caps, shirts, jackets, and banners greatly exceeds revenue from noisy metal. Rejoice!

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Nonprofit Media Relations—Not JUST Relationships

Getting Attention

As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. Yet, media relations professionals are constantly selling or being forced to sell this relationship idea. More Media Relations and Press Guidance.

Nonprofit Branding: Sharks, Guppies and Brands

NonProfit Branding

Brand Management Brand Psychology Nonprofit Marketing brand management brand protection branding mass media nonprofit branding Nonprofit marketing nonprofit stewardship public relations Know Your Ecosystem: Reject the outdated notions of Nonprofit Unicorn Keepers. Don’t let Super-Idealists mislead you about the nature of the nonprofit ecosystem. I urge you to recognize that your nonprofit organization really is a business. It operates in a competitive environment.

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#SocialNetworks: Prepped For A PR Disaster? You Better Be…

Non Profit Marketing 360

Often, the crisis is sparked by the public face of the party or the institution, but the real damage comes from the fact that the organization behind that face is not ready to contend with such contingencies. His forgetting is forgivable. His staff's lethargy to respond is not.

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SEO and PR - Working Together For You

Social Media Bird Brain

small nonprofits Facebook SEO Shift Communications Nonprofit Quarterly Google+ communities search results Public relations prThis is one of the best explanations of how to currently get higher up in Google search rankings. Why do you want to get higher up?

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Media Relations: Too Valuable NOT to Use

Getting Attention

media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study. This is an example of the power of media relations success. Once You Taste Success in Media Relations, You’ll Just Keep Going.

Nonprofit Branding: She almost died on that mountain – a metaphor for nonprofit marketing

NonProfit Branding

Marketing, Branding & Management Uncategorized brand management brand protection how to brand nonprofit board nonprofit management Nonprofit marketing nonprofit stewardship public relationsAfter flipping out of the sky, her plane dove through fog, into treetops and then imploded on a New Hampshire mountainside. Huddled in the wreckage with dead companions, my wife’s high school friend somehow survived the frigid night. At daybreak search planes began their routes.

#HowTo: Online Anonymity & Security Pivotal For Holiday Season

Non Profit Marketing 360

Advice Case Study Communications Desktop Apps E-Mail Education: Technology Fundraising How-to Marketing Nonprofit Public Relations Resource Reviews Social Media Software Review Technology advocacy Chronicle of Philanthropy Internet security Non-profit organization Public relations TechSoup Tor

#SocialMedia: Netflix Continues To Harass Loyal Customers-If Anyone Cares

Non Profit Marketing 360

Blogs Case Study Communications Marketing Marketing Skills Public Relations Social Media Writing Business communication Huffington Post marketing Netflix Public relations Streaming media Twitter

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Behind the Scenes @ NPR’s Car Talk: At Least 10 Surprising Facts About Tom & Ray

NonProfit Branding

CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized brand management brand protection Car Talk how to brand mass media Nonprofit marketing public relations Tom & Ray VisABILITYTom and Ray of Car Talk are retiring. After a 25th Anniversary Celebration this Fall, all new episodes will feature the most acclaimed portions of prior broadcasts.

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Nonprofit Scandals Are Hurting Your Bottom Line

Non Profit Marketing 360

Communications Direct Mail Donor Acquisition Fundraising Marketing Nonprofit Public Relations relationships Resource Storytelling Charitable organization CNN direct mail donors Guidestar marketing Non-profit organization Public relations Scandal storytelling TelemarketingFirst it was CNN’s investigative reports on a veterans organization that paid its direct mail fundraiser $60 million in fees to raise $56 million. That got the attention of the U.S.

June 100

Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

Branding Products Marketing, Branding & Management Uncategorized brand management branding branding products fundraising premiums marketing products nonprofit branding promotional products public relations VisABILITY Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more! More money spent on often garish caps, shirts, jackets, and banners… than on noisy metal. Rejoice! This proves a point about branding.

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Within 2 Minutes She Owned a Piece of Our Souls.

NonProfit Branding

FUNDRAISING: Practice & Philosophy PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized brand management branding Desmond Tutu. Dalai Lama how to brand Nobel Prize nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship Peace Jam PeaceJam public relations

Sandusky. Child Abuse. Penn State: Nonprofit Branding Lessons From a Toxic Soup

NonProfit Branding

PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications managing news mass media nonprofit management Nonprofit marketing nonprofit stewardship Penn State public relations SanduskyForget about Komen. The Sandusky/Penn State tragedy is probably the best recent example of malfeasance in nonprofit branding. In 2009 Penn State got in another branding scrape that was reported in this blog. Put the two incidents together.

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#Marketing: Netflix Blows Its Public Goodwill In Announcing Price Increases

Non Profit Marketing 360

Again Josh Yormark: Netflix does a lot of things right, but not being open and transparent about their subscription changes are currently hurting them as they are taking a beating in the public’s eye. From SocialMediaToday.com - Too good to pass up.

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Belief Versus Fact: the Struggle Over Your Brand

NonProfit Branding

Your organization’s brand is public perception. So, ask yourself: 1) how does the public make up its collective mind? PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship public relationsIt’s beyond your direct control. 2) how does my nonprofit influence that process? Great questions. I’ve wondered about them for years.

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Nonprofit Branding: It’s Your Brand. But You Can’t Control It!

NonProfit Branding

Your brand lives out there in the collective mind of the public. Branding Products Marketing, Branding & Management Snark Tank brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing public relations You might touch it up a bit, but you can’t manage it. Alarming fact: there are more ways to damage the brand than there are to enhance it. That’s the topic we explore in this video.

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NONPROFIT BRANDING: Here Be Dragons: How Insecurity Undermines Mission

NonProfit Branding

Over the years … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands brand management nonprofit board nonprofit management Nonprofit marketing nonprofit morale public relations“What dragons?” ” you ask. The dragon is a form of pressure. It makes some nonprofit administrators become too focused on advancing themselves and defending their turf.

How We Screwed Up Our Own Brand & Lived To Whine About It

NonProfit Branding

CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection communications mistakes how to brand Nonprofit marketing nonprofit stewardship public relations VisABILITYA couple thousand folks read this blog. They expect common sense “How To” advice about nonprofit branding. Today we offer this personal – very personal – “How NOT To.”

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How To Survive a Media Feeding Frenzy

NonProfit Branding

We’ll show you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management crisis communications managing news mass media public relations VisABILITYYour nonprofit made a mistake. Print and broadcast media want a statement. On the record. From you! Your brand is threatened, and you are in the hot seat. What to do? What not to do? Calm down.

NONPROFIT BRANDING: They Stalk & Skulk, Waiting to Attack…

NonProfit Branding

Brand Management Uncategorized crisis communications nonprofit branding public relations VisABILITY Cyber Gremlins got us! Last Thursday the Nonprofit Branding Blog collapsed. Our IT folks have re-built the site. A few more tweaks may be needed. Nevertheless, we are up-and-running again, resuming our series of posts on a wide range of nonprofit topics. Our tendency for a bit of heresy and a tad of snark remains [.].

Brand 100

Nonprofit Rule #1 is: Don’t Steal! Rule #2 is a Bit More Complicated….

NonProfit Branding

PROTECTION: Guarding & Repairing Brands PSYCHOLOGY: How Branding Products Build Affinity PUBLIC RADIO: Marketing & Fundraising Uncategorized brand management brand protection how to brand mass media nonprofit board nonprofit management Nonprofit marketing nonprofit stewardship public relations VisABILITYYour brand is a vital but fragile asset. No matter your role, you are responsible for its health. Are you part time? Full time? Upper management? Clerical? Volunteer?

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She almost died on that mountain: true story & a metaphor for nonprofit marketing

NonProfit Branding

PROTECTION: Guarding & Repairing Brands PSYCHOLOGY: How Branding Products Build Affinity Uncategorized brand management brand protection how to brand nonprofit board nonprofit management Nonprofit marketing nonprofit stewardship public relationsAfter flipping out of the sky, her plane dove through fog and into treetops, then imploded on a New Hampshire mountainside.

#SocialNetworking: Facebook Updates Introduces “Timelines”

Non Profit Marketing 360

We wanted to offer our audience a few opportunities to walk through the new features, and we want also to follow public reactions to the changes. Last week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook. The changes were announced just as Google + wanted to open its services to everyone who wanted to subscribe, so clearly the two wanted to land some PR punches against each other.

Branding Puzzle: People Don’t Know the ACLU is a Conservative Army…

NonProfit Branding

PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized ACLU brand management brand protection branding conservatives First Ammendment how to brand Nonprofit marketing nonprofit stewardship public relationsI have argued for this point for years. It’s something of a jaw-dropper. Here we go again: the American Civil Liberties Union (ACLU) is not – repeat NOT – a left-wing, liberal, touchy-feely organization.

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The Tragedy of Stewardship: How Leaders Betray Brands

NonProfit Branding

CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection Chick-fil-A crisis communications how to brand Komen managing news nonprofit management Nonprofit marketing nonprofit stewardship Penn State Planned Parenthood public relations SanduskyI think powerful predators may hide at the top of an organization’s food-chain. Perhaps your own. This is a new conclusion for me.

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#HOWTO: Establish Your Tumblr Account Preferences To Stay Organized

Non Profit Marketing 360

33 million blogs in 8 languages ? Where's yours? We have already presented videos on how to sign on to Tumblr and how to tweak the settings of your new blog ?