Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007. Peter Panepento.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Yet many nonprofits are still approaching public relations like it’s 2007. Guest Bloggers Media Relations Nonprofit Communications

Trending Sources

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. Yet, media relations professionals are constantly selling or being forced to sell this relationship idea. More Media Relations and Press Guidance.

Media Relations: Too Valuable NOT to Use

Getting Attention

media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study. This is an example of the power of media relations success. Once You Taste Success in Media Relations, You’ll Just Keep Going.

Within 2 Minutes She Owned a Piece of Our Souls.

NonProfit Branding

FUNDRAISING: Practice & Philosophy PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized brand management branding Desmond Tutu. Dalai Lama how to brand Nobel Prize nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship Peace Jam PeaceJam public relations

NONPROFIT BRANDING: Here Be Dragons: How Insecurity Undermines Mission

NonProfit Branding

Over the years … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands brand management nonprofit board nonprofit management Nonprofit marketing nonprofit morale public relations“What dragons?” ” you ask. The dragon is a form of pressure. It makes some nonprofit administrators become too focused on advancing themselves and defending their turf.

Behind the Scenes @ NPR’s Car Talk: At Least 10 Surprising Facts About Tom & Ray

NonProfit Branding

CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized brand management brand protection Car Talk how to brand mass media Nonprofit marketing public relations Tom & Ray VisABILITYTom and Ray of Car Talk are retiring. After a 25th Anniversary Celebration this Fall, all new episodes will feature the most acclaimed portions of prior broadcasts.

NPR 41

Branding Puzzle: People Don’t Know the ACLU is a Conservative Army…

NonProfit Branding

PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized ACLU brand management brand protection branding conservatives First Ammendment how to brand Nonprofit marketing nonprofit stewardship public relationsI have argued for this point for years. It’s something of a jaw-dropper. Here we go again: the American Civil Liberties Union (ACLU) is not – repeat NOT – a left-wing, liberal, touchy-feely organization.

Brand 40

What the Nonprofit Annual Report Is, Why It Is Necessary, But More Importantly - How It Can Be Powerful In Increasing A Nonprofit's Fundraising, Volunteers, Public Relations, and Marketing Results

Seeking Grant Money Today

Above all, the IRS compliance requirements and federal law require that a nonprofit given official federal (and most often by states as well) charity status be open, reporting fully, in a timely manner, to any and all requests from the public for the organization''s board ratified financial and operations information. This is the case in all nonprofit fundraising, marketing, public relations, and so on. Nonprofit organizations should produce an annual report.annually.

Public Relations & Marketing Are Critical To Successful Nonprofit Fundraising And More - Here's the Why and How Of It.

Seeking Grant Money Today

Even In Tough Times Why It Matters What The Public Thinks Of A Nonprofit and How To CheckWhy Is Marketing Important In Grant Writing Transparency.Four Letter Word Or Wave of the Future? Top Ten Grant Money Myths: Do You Think You Know What You're Doing While Looking For Grant Money? Or, Do You Know That You Don't? Specific to this post, click through on this link and check out numbers 5. and 6., there) Received Press After You've Mailed A Few Grant Requests? Here's What To Do.

1 good example of nonprofit social media

Get Fully Funded

Communications/Public Relations Marketing Social MediaSeems like lots of nonprofits are talking about social media these days, but not many are doing it well. If you are thinking about uing Facebook or Twitter or email campaigns or any other tools, here are some tips for success. Know your purpose. Be very clear about what you want to achieve by using social media.

Reporting Back Cause Marketing Results Via Public Relations

Cause Related Marketing

Today’s post is about using public relations or PR. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. This week is all about thanking supporters and reporting the results of cause marketing efforts. On Tuesday, the post was about using advertising to report back.

How To Survive a Media Feeding Frenzy

NonProfit Branding

We’ll show you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management crisis communications managing news mass media public relations VisABILITYYour nonprofit made a mistake. Print and broadcast media want a statement. On the record. From you! Your brand is threatened, and you are in the hot seat. What to do? What not to do? Calm down.

Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

Branding Products Marketing, Branding & Management Uncategorized brand management branding branding products fundraising premiums marketing products nonprofit branding promotional products public relations VisABILITY Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more! More money spent on often garish caps, shirts, jackets, and banners… than on noisy metal. Rejoice! This proves a point about branding.

Support for the Troops a Cause Marketing Winner

Cause Related Marketing

Huzzahs to the Center for Social Impact Communication at Georgetown and Olgivy Public Relations for broadly releasing the results of the study and confirming what Outback and Overstock already knew; Americans are keen on showing their support of members of the United States military.

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

Related articles. Building the Facebook network. Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February.

#HOWTO: Have A Film Screening As A Fundraising Opportunity

Non Profit Marketing 360

Related articles. We at MKCREATIVEmedia wish you a joyous, healthy, and prosperous New Year!

Words That Mean Instant Doom for Press Releases

Non Profit Marketing 360

Communications Marketing Public Relations Writing communication media relations Public relationsThe PR News blog has compiled a list of 10 words that repel reporters on sight. Among them: fastest-growing, incredible, powerful, leading, and utilize. Even more interesting, the post drew 74 comments (at last count) with additional words that reporters love to hate. Note to self: Be sure not to include any of these words in this newsletter.

PR 9

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

The CBS/EcoMedia partnership sees as its mission the opportunity to fund longer-term environmental projects that might be struggling to get longer-term financing or exposure to the public. The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks.

#Tech: QR Codes Offer Easy And Appealing Access To Your Nonprofit

Non Profit Marketing 360

But its presence in the larger public sphere exploded once developers created software that allowed smartphone cameras to act at QR Code readers.

Tips to engage your Board in fundraising

Get Fully Funded

Board of Directors Communications/Public Relations Fundraising Planning Board engage Board fundraising fundraisingOne of the biggest complaints I hear from Executive Directors and Development staff is that they want more from their Board when it comes to fundraising. They want their Board to not only participate but also get excited about it. Is it just wishful thinking to want that much from your Board? I don’t think so.

#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Image via Wikipedia. This author is not a Netflix subscriber.

Remember SPAT When Activating Your Cause Marketing via PR

Cause Related Marketing

It’s probably fair to say that more cause marketing campaigns are activated by public relations than by advertising. You my readers are a sophisticated audience so there’s no need to detail the differences between advertising and public relations.

Nonprofit Branding: Sharks, Guppies and Brands

NonProfit Branding

Brand Management Brand Psychology Nonprofit Marketing brand management brand protection branding mass media nonprofit branding Nonprofit marketing nonprofit stewardship public relations Know Your Ecosystem: Reject the outdated notions of Nonprofit Unicorn Keepers. Don’t let Super-Idealists mislead you about the nature of the nonprofit ecosystem. I urge you to recognize that your nonprofit organization really is a business. It operates in a competitive environment.

Cause Marketing Cooperative

Cause Related Marketing

But the most common way… and frequently the least expensive… is with public relations. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Alden Keene Cause Marketing Database Public Relations Cause Marketing Activation ActivationThere’s dozens of ways to activate cause marketing.

PR 22

Three cups of cold tea

Get Fully Funded

Communications/Public Relations Donor Relations ManagementI’ve been watching with sadness the controversy surrounding Greg Mortenson and the nonprofit he heads up. I think it’s made my heart so heavy because I just read “Three Cups of Tea&# which tells the story of how he got started. I was very moved by the story and even wondering how I could help. Then I started seeing news stories online about how money isn’t being used wisely, etc.

Cause Marketing Cooperation

Cause Related Marketing

There’s many way to activate cause marketing, but the most common way… and in most cases the least expensive… is with public relations. Cause-Related Marketing does a world of good.

Put the 'R' Back in PR

Marketing for Nonprofits

I think I can speak for many of my blogging brethren when I say, "PLEASE put RELATIONSHIPS back into Public Relations!" However, I am saying that most of the people who ask me to publicize their work DO NOT ask me about my needs and RARELY follow up with me just because.

PR 13

The Tragedy of Stewardship: How Leaders Betray Brands

NonProfit Branding

CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection Chick-fil-A crisis communications how to brand Komen managing news nonprofit management Nonprofit marketing nonprofit stewardship Penn State Planned Parenthood public relations SanduskyI think powerful predators may hide at the top of an organization’s food-chain. Perhaps your own. This is a new conclusion for me.

#DESIGN: How To Follow The Branding Guidelines Of Facebook

Non Profit Marketing 360

Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. Related articles. Interesting, but incorrect, logo.

Communicating clearly, take 2

Get Fully Funded

Tags: Communications/Public Relations nonprofit communication

Video 11

#HOWTO: Setup A (Free) Scoop.it Magazine For Your Community

Non Profit Marketing 360

and Pinterest earlier this week because we think these information-sharing sites offer a great platform for nonprofits and charities to share their own news as well as related images or stories in their sectors. We introduced Scoop.it

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet.

free guide is a handy tool for nonprofit public relations

Studio 501c

Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more.

RSS 0

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

Sharing also provides a necessary but friendly bit of oversight: nothing like a bit of fatigue or haste to send out a tweet that should have included the word “not” and brings on a wave of unwanted publicity. Prep your staff for social media success.

#SM4NP: How Is Facebook’s Timeline Doing In Drawing New Traffic?

Non Profit Marketing 360

Branding Communications Facebook Marketing Media Review Nonprofit Public Media Public Relations Site Administration Social Media Storytelling Web and Print communication design Marketing and Advertising new features Non-profit organization Online Communities Social network Timeline video

#Aging: Nielsen’s Latest Survey Of Social-Media Use Shows Continued Expansion Among Those Over 55

Non Profit Marketing 360

Advice Aging Communications Facebook iPad Apps iPad/Tablet iPhone Apps Marketing Marketing Skills Media Review Public Relations Report Resource Retirement Living Social Media Technology Twitter Baby Boomer communication marketing Marketing and Advertising Mobile phone Nielsen Company Social network

#Development: Jumo And Good.is Join To Create Largest Nonprofit Network

Non Profit Marketing 360

We have followed the development of the Jumo website and network over the last year or so, and that organization has recently announced a development ‘merger’ with Good.is that will make it/them arguably the largest nonprofit socially-conscious network around.

YOUR Next Nonprofit Marketing Job

Getting Attention

Communications and Public Relations Manager OPCC (Santa Monica, CA). Marketing and Public Relations Manager American Historical Association. Please post your nonprofit marketing jobs here. Communications Associate Powder River Basin Resource Council (Sheridan, WY).

Jobs 87

#SocialNetworks: Does Your Nonprofit Still Doubt There’s an ROI For Social Media?

Non Profit Marketing 360

The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development.