Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007. Today, I’d like to share some suggestions on how your organization can approach its media relations in a more engaging way. At the very least, the reporter will remember you the next time she is writing about something that relates to your mission.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Gone are the days when the success of your nonprofit’s public relations efforts were measured by how many times you could get a press release picked up in the local paper or how many mentions you could get on the local TV news. Yet many nonprofits are still approaching public relations like it’s 2007. Peter Panepento.

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Reporting Back Cause Marketing Results Via Public Relations

Cause Related Marketing

Today’s post is about using public relations or PR. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. This week is all about thanking supporters and reporting the results of cause marketing efforts. On Tuesday, the post was about using advertising to report back.

free guide is a handy tool for nonprofit public relations

Studio 501c

Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more.

free guide is a handy tool for nonprofit public relations

Studio 501c

Via Steve Rubel, here's a succinct, free 30-page guide from PR firm Shift Communications on how to use the Web for public relations. public relations. Written for PR specialists, PR 2.0 Essentials would be just as helpful to nontechies in nonprofits who want to learn how to interact with external audiences through social bookmarking, RSS, blogs, podcasts, and more.

Public Relations & Marketing Are Critical To Successful Nonprofit Fundraising And More - Here's the Why and How Of It.

Seeking Grant Money Today

Even In Tough Times Why It Matters What The Public Thinks Of A Nonprofit and How To CheckWhy Is Marketing Important In Grant Writing Transparency.Four Letter Word Or Wave of the Future? Top Ten Grant Money Myths: Do You Think You Know What You're Doing While Looking For Grant Money? Or, Do You Know That You Don't? Specific to this post, click through on this link and check out numbers 5. and 6., there) Received Press After You've Mailed A Few Grant Requests? Here's What To Do.

Words That Mean Instant Doom for Press Releases

Non Profit Marketing 360

Communications Marketing Public Relations Writing communication media relations Public relationsThe PR News blog has compiled a list of 10 words that repel reporters on sight. Among them: fastest-growing, incredible, powerful, leading, and utilize. Even more interesting, the post drew 74 comments (at last count) with additional words that reporters love to hate. Note to self: Be sure not to include any of these words in this newsletter.

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Nonprofit Branding: Sharks, Guppies and Brands

NonProfit Branding

Brand Management Brand Psychology Nonprofit Marketing brand management brand protection branding mass media nonprofit branding Nonprofit marketing nonprofit stewardship public relations Know Your Ecosystem: Reject the outdated notions of Nonprofit Unicorn Keepers. Don’t let Super-Idealists mislead you about the nature of the nonprofit ecosystem. I urge you to recognize that your nonprofit organization really is a business. It operates in a competitive environment.

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NONPROFIT BRANDING: Through Betrayal A 7-Year Old Learns Branding Basics

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations I’m 74 years old now. And still pissed at my former hero. But he taught me a lesson – Basic Marketing 101. It has stood me in good stead over the decades. And helped my clients and employers.

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Nonprofit Media Relations—Not JUST Relationships

Getting Attention

As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. Yet, media relations professionals are constantly selling or being forced to sell this relationship idea. Let me be clear—My relationships are not the key to what defines my accomplishments in public relations. An effective media relations professional listens more than she speaks. More Media Relations and Press Guidance.

Big Bird Soars to Social Media Victory

Non Profit Marketing 360

Advocacy Case Study Communications Community Cross-Post National/International Nonprofit Politics Public Relations Social Media Tweets Twitter advocacy Big Bird case study communication Mitt Romney Muppet Public Broadcasting Service Public relations Sesame WorkshopBig Bird (Photo credit: LR_PTY). While we wait for the final vote count, a clear early winner of the 2012 campaign season is Big Bird.

NONPROFIT BRANDING: Here Be Dragons: How Insecurity Undermines Mission

NonProfit Branding

Over the years … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands brand management nonprofit board nonprofit management Nonprofit marketing nonprofit morale public relations“What dragons?” ” you ask. The dragon is a form of pressure. It makes some nonprofit administrators become too focused on advancing themselves and defending their turf.

Within 2 Minutes She Owned a Piece of Our Souls.

NonProfit Branding

FUNDRAISING: Practice & Philosophy PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized brand management branding Desmond Tutu. Dalai Lama how to brand Nobel Prize nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship Peace Jam PeaceJam public relations

Belief Versus Fact: the Struggle Over Your Brand

NonProfit Branding

Your organization’s brand is public perception. So, ask yourself: 1) how does the public make up its collective mind? PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship public relationsIt’s beyond your direct control. 2) how does my nonprofit influence that process? Great questions. I’ve wondered about them for years.

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Behind the Scenes @ NPR’s Car Talk: At Least 10 Surprising Facts About Tom & Ray

NonProfit Branding

CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized brand management brand protection Car Talk how to brand mass media Nonprofit marketing public relations Tom & Ray VisABILITYTom and Ray of Car Talk are retiring. After a 25th Anniversary Celebration this Fall, all new episodes will feature the most acclaimed portions of prior broadcasts.

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Our Little Known Commonality (& why is this a secret?)

NonProfit Branding

Our Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track. Fun Stuff Marketing, Branding & Management mass media public radio public relations VisABILITY

Nonprofit Scandals Are Hurting Your Bottom Line

Non Profit Marketing 360

Communications Direct Mail Donor Acquisition Fundraising Marketing Nonprofit Public Relations relationships Resource Storytelling Charitable organization CNN direct mail donors Guidestar marketing Non-profit organization Public relations Scandal storytelling TelemarketingFirst it was CNN’s investigative reports on a veterans organization that paid its direct mail fundraiser $60 million in fees to raise $56 million. That got the attention of the U.S.

Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

Branding Products Marketing, Branding & Management Uncategorized brand management branding branding products fundraising premiums marketing products nonprofit branding promotional products public relations VisABILITYHard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more money! Revenue from garish caps, shirts, jackets, and banners greatly exceeds revenue from noisy metal. Rejoice!

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Sandusky. Child Abuse. Penn State: Nonprofit Branding Lessons From a Toxic Soup

NonProfit Branding

PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications managing news mass media nonprofit management Nonprofit marketing nonprofit stewardship Penn State public relations SanduskyForget about Komen. The Sandusky/Penn State tragedy is probably the best recent example of malfeasance in nonprofit branding. In 2009 Penn State got in another branding scrape that was reported in this blog. Put the two incidents together.

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Nonprofit Branding: She almost died on that mountain – a metaphor for nonprofit marketing

NonProfit Branding

Marketing, Branding & Management Uncategorized brand management brand protection how to brand nonprofit board nonprofit management Nonprofit marketing nonprofit stewardship public relationsAfter flipping out of the sky, her plane dove through fog, into treetops and then imploded on a New Hampshire mountainside. Huddled in the wreckage with dead companions, my wife’s high school friend somehow survived the frigid night. At daybreak search planes began their routes.

How We Screwed Up Our Own Brand & Lived To Whine About It

NonProfit Branding

CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection communications mistakes how to brand Nonprofit marketing nonprofit stewardship public relations VisABILITYA couple thousand folks read this blog. They expect common sense “How To” advice about nonprofit branding. Today we offer this personal – very personal – “How NOT To.”

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Media Relations: Too Valuable NOT to Use

Getting Attention

media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study. The next step was to email this to a journalist who writes on related issues as proof of our case and encourage her to write an article about our story. The article just happened to run on the front page of the New York Times on the same day as a related Congressional meeting, and contributed to the removal of the harmful policy.

Nonprofit Branding: Pompous Ass? Or Articulate Professional?

NonProfit Branding

Snark Tank communications mistakes managing news nonprofit communications nonprofit consultants; nonprofit language; Nonprofit marketing nonprofit stewardship public relations VisABILITY Are you a Super Cool Big-Word Person? A Jargon Junkie? Don’t you know professional jargon may earn a smug nod of appreciation from those who also take jargon baths – but it also gets a WTF? reaction from everyone else.

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Nonprofit Branding: It’s Your Brand. But You Can’t Control It!

NonProfit Branding

Your brand lives out there in the collective mind of the public. Branding Products Marketing, Branding & Management Snark Tank brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing public relations You might touch it up a bit, but you can’t manage it. Alarming fact: there are more ways to damage the brand than there are to enhance it. That’s the topic we explore in this video.

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#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live Instructors) Aimed at Nonprofits

Non Profit Marketing 360

Related articles. The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations. The Knowledge Fountain , which launched October 1, 2013, is offering a spectrum of courses online covering fundraising, communications, organizational development, social media, and productivity software. The site pitches its product as “just in time” online learning for adults. “We’re

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How To Survive a Media Feeding Frenzy

NonProfit Branding

We’ll show you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management crisis communications managing news mass media public relations VisABILITYYour nonprofit made a mistake. Print and broadcast media want a statement. On the record. From you! Your brand is threatened, and you are in the hot seat. What to do? What not to do? Calm down.

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SEO and PR - Working Together For You

Social Media Bird Brain

small nonprofits Facebook SEO Shift Communications Nonprofit Quarterly Google+ communities search results Public relations prThis is one of the best explanations of how to currently get higher up in Google search rankings. Why do you want to get higher up? Because most people don't look farther than the first page of search results.

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The Tragedy of Stewardship: How Leaders Betray Brands

NonProfit Branding

CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection Chick-fil-A crisis communications how to brand Komen managing news nonprofit management Nonprofit marketing nonprofit stewardship Penn State Planned Parenthood public relations SanduskyI think powerful predators may hide at the top of an organization’s food-chain. Perhaps your own. This is a new conclusion for me.

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#HowTo: Online Anonymity & Security Pivotal For Holiday Season

Non Profit Marketing 360

Advice Case Study Communications Desktop Apps E-Mail Education: Technology Fundraising How-to Marketing Nonprofit Public Relations Resource Reviews Social Media Software Review Technology advocacy Chronicle of Philanthropy Internet security Non-profit organization Public relations TechSoup TorWe don’t intend to be scare-mongers on this blog with so many stories on internet/cloud security.

Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

Branding Products Marketing, Branding & Management Uncategorized brand management branding branding products fundraising premiums marketing products nonprofit branding promotional products public relations VisABILITY Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more! More money spent on often garish caps, shirts, jackets, and banners… than on noisy metal. Rejoice! This proves a point about branding.

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#SocialNetworks: Prepped For A PR Disaster? You Better Be…

Non Profit Marketing 360

Often, the crisis is sparked by the public face of the party or the institution, but the real damage comes from the fact that the organization behind that face is not ready to contend with such contingencies. Advice Case Study Civics Communications Community Marketing National/International News and Current Affairs Nonprofit Politics Public Relations Social Media Storytelling communication Non-profit organization Public relations Republicans Rick Perry Social network video

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Branding Puzzle: People Don’t Know the ACLU is a Conservative Army…

NonProfit Branding

PROTECTION: Guarding & Repairing Brands PUBLIC RADIO: Marketing & Fundraising Uncategorized ACLU brand management brand protection branding conservatives First Ammendment how to brand Nonprofit marketing nonprofit stewardship public relationsI have argued for this point for years. It’s something of a jaw-dropper. Here we go again: the American Civil Liberties Union (ACLU) is not – repeat NOT – a left-wing, liberal, touchy-feely organization.

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#SocialMedia: Netflix Continues To Harass Loyal Customers-If Anyone Cares

Non Profit Marketing 360

Blogs Case Study Communications Marketing Marketing Skills Public Relations Social Media Writing Business communication Huffington Post marketing Netflix Public relations Streaming media Twitter

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Nonprofit Rule #1 is: Don’t Steal! Rule #2 is a Bit More Complicated….

NonProfit Branding

PROTECTION: Guarding & Repairing Brands PSYCHOLOGY: How Branding Products Build Affinity PUBLIC RADIO: Marketing & Fundraising Uncategorized brand management brand protection how to brand mass media nonprofit board nonprofit management Nonprofit marketing nonprofit stewardship public relations VisABILITYYour brand is a vital but fragile asset. No matter your role, you are responsible for its health. Are you part time? Full time? Upper management? Clerical? Volunteer?

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#Marketing: Netflix Blows Its Public Goodwill In Announcing Price Increases

Non Profit Marketing 360

Again Josh Yormark: Netflix does a lot of things right, but not being open and transparent about their subscription changes are currently hurting them as they are taking a beating in the public’s eye. Advice Blogs Case Study Communications Facebook Marketing Marketing Skills Media Review Public Relations Social Media Twitter Business communication David Pogue marketing Netflix Public relations Social network Streaming media

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#SocialNetworking: Facebook Updates Introduces “Timelines”

Non Profit Marketing 360

We wanted to offer our audience a few opportunities to walk through the new features, and we want also to follow public reactions to the changes. Last week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook. The changes were announced just as Google + wanted to open its services to everyone who wanted to subscribe, so clearly the two wanted to land some PR punches against each other.

She almost died on that mountain: true story & a metaphor for nonprofit marketing

NonProfit Branding

PROTECTION: Guarding & Repairing Brands PSYCHOLOGY: How Branding Products Build Affinity Uncategorized brand management brand protection how to brand nonprofit board nonprofit management Nonprofit marketing nonprofit stewardship public relationsAfter flipping out of the sky, her plane dove through fog and into treetops, then imploded on a New Hampshire mountainside.

NONPROFIT BRANDING: They Stalk & Skulk, Waiting to Attack…

NonProfit Branding

Brand Management Uncategorized crisis communications nonprofit branding public relations VisABILITY Cyber Gremlins got us! Last Thursday the Nonprofit Branding Blog collapsed. Our IT folks have re-built the site. A few more tweaks may be needed. Nevertheless, we are up-and-running again, resuming our series of posts on a wide range of nonprofit topics. Our tendency for a bit of heresy and a tad of snark remains [.].

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Can You Learn From Politicians? Without Losing Your Virtue?

NonProfit Branding

CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications Frances Perkins Health care how to brand mass media Nonprofit marketing Obamacare public relationsIt does not matter whether yours is an international nonprofit or a neighborhood service organization. Whatever your size or location, only a tiny portion of the population has contact with you.

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3 PR Trends You Need to Adopt in 2018

Selfish Giving

It’s not too early to start thinking about your public relations strategy for 2018. PR for events takes a different approach than crisis management, for example, and launch PR is handled differently than media relations. Uncategorized Business plan goals and objectives Current target market Defining public relations Public relation strategies

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Tips to engage your Board in fundraising

Get Fully Funded

Board of Directors Communications/Public Relations Fundraising Planning Board engage Board fundraising fundraisingOne of the biggest complaints I hear from Executive Directors and Development staff is that they want more from their Board when it comes to fundraising. They want their Board to not only participate but also get excited about it. Is it just wishful thinking to want that much from your Board? I don’t think so.

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5 Simple Tips to Get More Visibility for Your Nonprofit

J Campbell Social Marketing

Webinar presenters are not just consultants and public speakers! Digital PR Marketing Nonprofits Social Media guest blogging podcasts public relations webinarsI recently gave a free educational webinar with Bloomerang, on the topic of Digital PR Basics for Nonprofits- How to Get Visibility for Your Cause. Over 1000 nonprofits registered!

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1 good example of nonprofit social media

Get Fully Funded

Communications/Public Relations Marketing Social MediaSeems like lots of nonprofits are talking about social media these days, but not many are doing it well. If you are thinking about uing Facebook or Twitter or email campaigns or any other tools, here are some tips for success. Know your purpose. Be very clear about what you want to achieve by using social media.