Derive psychographic statistics from Facebook in 60 seconds

Public Sector Marketing 2.0

Lesson #3: How to get psychographic statistics from Facebook. Learn in 60 Seconds Videos business intelligence data Facebook learn in 60 seconds Mike Kujawski psychographic Social Media Statistics videoAs promised, here is the latest from my “ Learn in 60 Seconds &# video series.

10 Questions That Produce Better Psychographic Profiles

Mission Minded

These character sketches are psychographic profiles. Nonprofit Branding Nonprofit communications Storytelling brand branding character characteristic demographic messages persona personae personas profile psychographicRecently we posted an article about using the power of personas to craft more focused messages and better communications.

10 Questions That Produce Better Psychographic Profiles

Mission Minded

These character sketches are psychographic profiles. Nonprofit Branding Nonprofit communications Storytelling brand branding character characteristic demographic messages persona personae personas profile psychographicRecently we posted an article about using the power of personas to craft more focused messages and better communications.

Writing a Fabulous Case for Support

Kivi's Nonprofit Communications Blog

Who donors really are , demographically and psychographically. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. It answers a donor’s first question: “Why Should I Give You My Hard Earned Money?”

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You Really Need a Fabulous Case for Support

Kivi's Nonprofit Communications Blog

Who donors really are , demographically and psychographically. Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” ” The answer to that question starts with your case for support.

Case 148

Rock the Socks Off Donors with a Fabulous Case for Support

Kivi's Nonprofit Communications Blog

Who donors really are , demographically and psychographically. Whether she actually asks it out loud or not, a donor’s first question is always: “Why Should I Give You My Hard Earned Money?” ” The answer to that question starts with your case for support.

Case 219

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

psychographic segmentation (similar attitudes, values, and lifestyles). Be sure to also watch my 60 second video on Deriving Psychographic Statistics from Facebook.

Issue Revolution Study Reveals Top 5 Social Issues Americans Want Companies to Support [Sponsored]

Selfish Giving

In this report, you will find that demographic, psychographic, and geographic factors can have a significant impact on whether or not a cause resonates with a specific audience.”. As we head into the fourth quarter of 2018, one can’t help but to look back at what a year it was!

Nonprofits on Facebook: Is It Time To Break-Up With Facebook?

J Campbell Social Marketing

The Trump campaign used this data to employ “ psychographic ” advertising. Updated: Elon Musk deleted the Facebook Pages for Tesla and SpaceX ; Sonos pulled their Facebook Ads. What a week for Facebook! TechCrunch calling for Mark Zuckerberg’s resignation.

Open Government Consultation

Public Sector Marketing 2.0

on advertising to tout the second phase of the Economic Action Plan this summer, merely a fraction of a fraction of that could have been spent to very effectively promote the open government consultations via social media (including psychographically targeted advertising).

WWF Gets It Right, Almost

The Agitator

The two of us represent a pretty broad audience to connect with effectively … at least age-wise, if not psychographically. Jeff Brooks at Future Fundraising Now can be pretty scathing when he blogs about nonprofit ads that don’t work.

How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

As we have discussed (and will, I’m sure, discuss again), this identity doesn’t just provide a good segmentation for in/out decisions, although it does: the correct donor identity + commitment is a more potent predictor and model basis than any demographic, transactional or psychographic data.

Book Giveaway: The Sponsorship Seeker’s Toolkit

Wild Woman Fundraising

I also liked that this book talks about how to find your demographics and psychographics that will appeal to your sponsors marketing needs. NOW is an excellent time to start asking for sponsorship.

Why QUALIFYING donors might be the silver bullet you’ve been looking for

iMarketSmart

Once fundraisers understand each donors’ interests, passions, concerns, demographics and psychographics, they are better positioned to determine who is truly most likely to accept outreach, want to build a relationship and make a major or legacy gift. First, there’s a lot of talk about donor retention these days. . Don’t get me wrong. I believe it’s critically important to retain donors with awesome stewardship.

Making your Major Gifts Call

Wild Woman Fundraising

A highly respected researcher, trainer and presenter, she specializes in helping organizations understand the implications of our changing demographics and psychographics on fundraising, marketing, and membership. This is part three in a series of ten on how to make major gift asks. To read part one, Starting your Major Gifts Program, go here. To read part two, Who is a major donor, go here.

Quick MARCOM 2009 Debrief

Public Sector Marketing 2.0

Michael Cleland (City of Mississauga) & Rupen Seonie (Environics Analytics) –> Moving beyond demographics to psychographic segmentation. If you have a database of your target audience (with postal codes), then you can overlay the PRISM C2 clusters and find out crucial psychographic info. It has already been almost 3 weeks since MARCOM 2009 took place at the Pearson Convention Centre in Toronto.

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

How easily can authorities be granted access to create detailed psychographic profiles of all of us? Sure enough, 2013 has arrived and the world did not end, which contrary to popular belief was never actually predicted by the Mayan people in the first place.

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Determining Attrition in Service-Based Businesses

Non Profit Marketing 360

Without it, you cannot begin to put together an understanding of your customer demographics, psychographics, and history. Determining customer retention in a professional service business is one of the most difficult business metrics to calculate. One reason for this is the lack of key indicators that product goods retailers benefit from such as close, repetitive purchases, related products and services, lower priced items, and continual need.

How This Nonprofit Added Four Six-Figure Event Sponsors In 18-Months [SPONSORED]

Selfish Giving

The psychographic report they gave us was amazing. Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so.

Ads 83

Strategic Communications Planning for Nonprofits—Step Three: Audience research and messages

ImpactMax

Unless the demographics, psychographics, and now sociographics of your staff are identical to your key audiences, you need to do research. Flickr/3fold.

Who is a major donor?

Wild Woman Fundraising

A highly respected researcher, trainer and presenter, she specializes in helping organizations understand the implications of our changing demographics and psychographics on fundraising, marketing, and membership. This is part two in a series of ten on major gifts for your nonprofit. To read part one, go here ! What are major gifts? Gifts that make a significant difference for your organization. Why pursue leadership or major gifts?

4 Disney Lessons to Transform Your Donor Retention

Fundraising Coach

They study both demographics and psychographics. The psychographics involve what they want and need. I''m just finishing up another family trip to Walt Disney World. Every time I''m here, I study the culture, habits, and design of the parks and resorts.

Lessons From Mitt

The Agitator

It combines marketing data with what is known in this specialized industry as psychographic information about Americans.” Mitt Romney and the Republican National Convention own the political headlines this week.

Starting Your Major Gifts Program

Wild Woman Fundraising

A highly respected researcher, trainer and presenter, she specializes in helping organizations understand the implications of our changing demographics and psychographics on fundraising, marketing, and membership. This is part one in a series of ten on major gifts. What are major gifts? Gifts that make a significant difference for your organization. Why pursue leadership or major gifts?

Fantasyland Fundraising

The Agitator

Behind the story is the tale of a voter profiling firm named Cambridge Analytica that claimed to have developed a “so-called psychographic modeling techniques” – that would be the secret sauce to be slathered on voters to bring out the Trump vote in 2018 U.S.

Recruiting Corporate Partners with a Small Team: The Edge This Nonprofit Has That You Don't [SPONSORED]

Selfish Giving

In the case of Operation Warm, they invested in Catalist’s Asset Valuation and Psychographic Valuation tools, providing much-needed data on Operation Warm’s marketplace strengths and core audience acumen.

Lessons From Mitt

The Agitator

It combines marketing data with what is known in this specialized industry as psychographic information about Americans.” Mitt Romney and the Republican National Convention own the political headlines this week.

Who Are You Writing To?

The Agitator

All the great fundraising copywriters agree on one key piece of advice … construct a very clear archetypal image (demographically, psychographically, culturally) of the individual you are writing to, and then write as though you were speaking to that person face-to-face.

The Devil Knows Her Audience. Do You?

Marketing for Nonprofits

I'm not just talking demographics or psychographics. This photos is by Vermin, Inc. In case you hadn't noticed (or in case things like this don't matter to you), it's Lent.

Scary Thought

The Agitator

She mused: "I remember many years ago (like 15 years ago) sitting in on a session at a conference led by an expert in psychographic marketing who was reporting out on the Yankelovich study on generational marketing. Awhile back Karin Kirchoff at Defenders of Wildlife sent us an email commenting on Boomers in relation to an apparently shrinking donor universe.

Social Netizens Back Causes

The Agitator

The study also offers demographic and psychographic profiles of Facebook (Boomers going here), MySpace, Twitter and LinkedIn users, noting that Twitter now has more users than LinkedIn. A study by Anderson Analytics of online social net use, reported here on MediaPost and here in Business Week, contains good news for cause marketers and fundraisers.

Many Ways To Listen & Learn

Diva Marketing Blog

Lattimer has developed six psychographic profiles One important outcome of social media is the ability to listen and learn from our customers, and even our employees, through the unfiltered conversations of consumer generated media.

Cashing In. God Bless America.

The Agitator

There were no computers, no Xerox machines, no demographic/psychographic selects. Just a few hours ago Tom and I were engaged in our semi-weekly food fight and screaming session about what posts will — and won’t — make it for the coming week. On one thing we agreed.

Donors aren't old, regardless of their age

Donor Power Blog

Technorati Tags: fundraising , aging , psychographics. Nobody thinks he's old. That's what a recent survey found, as reported in USA Today : Few see themselves as 'old,' no matter what their age. Seems no matter what your age, "old" is something yet to come: People under 30 say 60 is old. Those between 30 and 65 figure 70 is old. People older than 65 don't think you're old until you're 75. Only 21% of people ages 65 to 74 say they feel old.

Good questions and great answers!

Get Fully Funded

Be sure to answer this question in terms of both demographics and psychographics. I recently led a webinar for AFP titled “6 Simple Steps to Creating a Wrriten Fundraising Plan.” ” Hundreds of people attended, and there were so many questions that didn’t get answered, that I offered to answer them here on my blog. Even if you didn’t attend the webinar, you will likely glean some great info from my answers. .

Good questions and great answers!

Get Fully Funded

Be sure to answer this question in terms of both demographics and psychographics. I recently led a webinar for AFP titled “6 Simple Steps to Creating a Wrriten Fundraising Plan.” ” Hundreds of people attended, and there were so many questions that didn’t get answered, that I offered to answer them here on my blog. Even if you didn’t attend the webinar, you will likely glean some great info from my answers. .

More Agitating For Fundraisers

The Agitator

How consciously is it adapting to change in its issue environment … to changing needs or expectations of the clients or constituencies it serves … or to the changing demographics, psychographics, and financial circumstances of its available audiences? Today’s post is #1001 from The Agitator. With one thousand down, we’re eager to publish one thousand more and hope you’re equally eager to read them!

“Copy & Paste” Toward Oblivion

The Agitator

At a time when every fundraiser knows the world has changed demographically, psychographically and financially, the ‘global replace’ and ‘copy’ functions in Word and Excel seem to be still working well!

Social Marketing Resonance with Students: Part 1

Social Marketing and Social Change

As people supposedly develop multiple on-line personas, marketers seem poised to capture on these self-defined psychographic differences. What students find interesting or memorable from our classes on Social Marketing at George Washington University School of Public Health and Health Services is one of my most anticipated opportunities of the year to get into the mind of the consumer.