Trending Sources

Derive psychographic statistics from Facebook in 60 seconds

Public Sector Marketing 2.0

Lesson #3: How to get psychographic statistics from Facebook.

10 Questions That Produce Better Psychographic Profiles

Mission Minded

These character sketches are psychographic profiles. Nonprofit Branding Nonprofit communications Storytelling brand branding character characteristic demographic messages persona personae personas profile psychographicAs a follow up [.].

10 Questions That Produce Better Psychographic Profiles

Mission Minded

These character sketches are psychographic profiles. Nonprofit Branding Nonprofit communications Storytelling brand branding character characteristic demographic messages persona personae personas profile psychographicAs a follow up to that [.].

4 Disney Lessons to Transform Your Donor Retention

Fundraising Coach

They study both demographics and psychographics. The psychographics involve what they want and need. Make the donor feel special. Ask 4.

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

psychographic segmentation (similar attitudes, values, and lifestyles). behavioral segmentation (occasions, degree of loyalty).

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

How easily can authorities be granted access to create detailed psychographic profiles of all of us? Death of Movie Rentals. I rest my case.

SMS 34

WWF Gets It Right, Almost

The Agitator

The two of us represent a pretty broad audience to connect with effectively … at least age-wise, if not psychographically.

Lessons From Mitt

The Agitator

It combines marketing data with what is known in this specialized industry as psychographic information about Americans.”

Lessons From Mitt

The Agitator

It combines marketing data with what is known in this specialized industry as psychographic information about Americans.”

Who Are You Writing To?

The Agitator

All the great fundraising copywriters agree on one key piece of advice … construct a very clear archetypal image (demographically, psychographically, culturally) of the individual you are writing to, and then write as though you were speaking to that person face-to-face. Star Wars has always been just a film, not a defense strategy.

Determining Attrition in Service-Based Businesses

Non Profit Marketing 360

Without it, you cannot begin to put together an understanding of your customer demographics, psychographics, and history. Determining customer retention in a professional service business is one of the most difficult business metrics to calculate. Acquire and Refine Data. The most important and overlooked element in retention is data.

Rock the Socks Off Donors with a Fabulous Case for Support

Kivi's Nonprofit Communications Blog

Who donors really are , demographically and psychographically. ” The answer to that question starts with your case for support. Pacific).

Book Giveaway: The Sponsorship Seeker’s Toolkit

Wild Woman Fundraising

I also liked that this book talks about how to find your demographics and psychographics that will appeal to your sponsors marketing needs.

Same monitoring tools, new look, more functionality.

Public Sector Marketing 2.0

The new version includes demographic, psychographic and geographic data. Use this tool to gauge the conversation occurring within Facebook.

Making your Major Gifts Call

Wild Woman Fundraising

A highly respected researcher, trainer and presenter, she specializes in helping organizations understand the implications of our changing demographics and psychographics on fundraising, marketing, and membership. This is part three in a series of ten on how to make major gift asks. To read part two, Who is a major donor, go here. Digg this!

Who is a major donor?

Wild Woman Fundraising

A highly respected researcher, trainer and presenter, she specializes in helping organizations understand the implications of our changing demographics and psychographics on fundraising, marketing, and membership. This is part two in a series of ten on major gifts for your nonprofit. To read part one, go here ! What are major gifts?

Starting Your Major Gifts Program

Wild Woman Fundraising

A highly respected researcher, trainer and presenter, she specializes in helping organizations understand the implications of our changing demographics and psychographics on fundraising, marketing, and membership. This is part one in a series of ten on major gifts. What are major gifts? Why pursue leadership or major gifts? That’s okay.

Good questions and great answers!

Get Fully Funded

Be sure to answer this question in terms of both demographics and psychographics. I recently led a webinar for AFP titled “6 Simple Steps to Creating a Wrriten Fundraising Plan.” ” Hundreds of people attended, and there were so many questions that didn’t get answered, that I offered to answer them here on my blog.

Quick MARCOM 2009 Debrief

Public Sector Marketing 2.0

Michael Cleland (City of Mississauga) & Rupen Seonie (Environics Analytics) –> Moving beyond demographics to psychographic segmentation. If you have a database of your target audience (with postal codes), then you can overlay the PRISM C2 clusters and find out crucial psychographic info. Here’s a quick summary.

Social Netizens Back Causes

The Agitator

The study also offers demographic and psychographic profiles of Facebook (Boomers going here), MySpace, Twitter and LinkedIn users, noting that Twitter now has more users than LinkedIn. More than half of social network users have associated themselves with a brand, product or service … in other words, they’re acting as evanglists.

Donors aren't old, regardless of their age

Donor Power Blog

Technorati Tags: fundraising , aging , psychographics. Nobody thinks he's old. That's what a recent survey found, as reported in USA Today : Few see themselves as 'old,' no matter what their age. Seems no matter what your age, "old" is something yet to come: People under 30 say 60 is old. Those between 30 and 65 figure 70 is old.

The Devil Knows Her Audience. Do You?

Marketing for Nonprofits

I'm not just talking demographics or psychographics. This photos is by Vermin, Inc. She knows her audience! He is God after all. Jocelyn.

Scary Thought

The Agitator

She mused: "I remember many years ago (like 15 years ago) sitting in on a session at a conference led by an expert in psychographic marketing who was reporting out on the Yankelovich study on generational marketing. And, I can’t help but think that is a big part of what is going on now. I share Karin’s concern. Will they?

Many Ways To Listen & Learn

Diva Marketing Blog

Lattimer has developed six psychographic profiles One - A must read is the BlogHer Second Annual Women and Social Media Study.

Strategic Communications Planning for Nonprofits—Step Three: Audience research and messages

ImpactMax

Unless the demographics, psychographics, and now sociographics of your staff are identical to your key audiences, you need to do research.

More Agitating For Fundraisers

The Agitator

How consciously is it adapting to change in its issue environment … to changing needs or expectations of the clients or constituencies it serves … or to the changing demographics, psychographics, and financial circumstances of its available audiences? Today’s post is #1001 from The Agitator. Just about everything worked.

Good questions and great answers!

Get Fully Funded

Be sure to answer this question in terms of both demographics and psychographics. I recently led a webinar for AFP titled “6 Simple Steps to Creating a Wrriten Fundraising Plan.” ” Hundreds of people attended, and there were so many questions that didn’t get answered, that I offered to answer them here on my blog.

“Copy & Paste” Toward Oblivion

The Agitator

At a time when every fundraiser knows the world has changed demographically, psychographically and financially, the ‘global replace’ and ‘copy’ functions in Word and Excel seem to be still working well! Surely, given the qualities of most fundraisers I know, neither stupidity nor sloth are to blame. Fear to dare.

Social Marketing Resonance with Students: Part 1

Social Marketing and Social Change

As people supposedly develop multiple on-line personas, marketers seem poised to capture on these self-defined psychographic differences. Two years ago I created a whole set of posts around each class entitled Student Voices. SO without further introduction, some thoughts from this year's students about social marketing.