Re-Prospecting Donors

A Small Change

There are always donors that have a personal relationship with other people in the organization. However, many offices have teams where donor reps pooling relationships to help them meet the budget expectations that have been set. Re-prospecting should be a part of this process.

Prospecting and Asking the Right Questions

A Small Change

Good prospect research can be invaluable but needs to be paired with good question asking. Each time I attend a donor event or go on a donor visit I find that they are looking for some kind of relationship. and trying to create a two-way relationship.

Finding Prospects, Building Relationships, Enticing Investors

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An easy way to find your best qualified prospects are to look at the three P''s: priorities, programs, and projects. Set your priorities and have a master prospect list ordered in importance. Importance can be based most readily on two main traits: capacity and relationship. What capacity do they have to help you and what is their relationship with you? What about the 10 best prospects after that, and the 20 best after that?

Raise RELATIONSHIPS for Major Gifts & More! (1-time Giveaway—TODAY only)

Getting Attention

Wish you knew how to build and deepen relationships with people who can advance your issue or cause—like major gift prospects—but you just don’t how? Here’s the secret : The most important thing to keep in mind is that fundraising is about relationships !

I Am Not A Prospect

A Small Change

I am not a “prospect&#. But, please don’t call me a prospect. To me, the word “prospect&# minimizes my potential contribution to your organization by narrowing it to a single concern. It implies a one-dimensional relationship that, at its worst, just involves the “prospect&# of a donation. Each time I read the term “prospect&# in non-profit-related literature, I wince a little… and feel somewhat objectified.

[Guest Post] Using your data to build real relationships

Fundraising Coach

How to use data to build authentic relationships with prospects. One of the best places to begin with is your existing database of record and then utilize data appending services to optimize your prospect profiles. When to leverage prospect data.

Top 2 cringeworthy things some fundraisers say to major donor prospects (and what they might want to say instead)

iMarketSmart

I guess they figure they’ll ‘wow’ donor prospects into giving because they and their organization are so awesome. Most major donor prospects are not looking for an update. Why should they care about what you want at this stage of the relationship?

How You Can Build Relationships With More Hi-Value Supporters at Lower Costs

iMarketSmart

How can you build meaningful relationships with lots of high-value donors and prospects while maintaining your sanity and getting home in time to be with your family and go to bed? Will you develop ways to build meaningful relationships with more supporters so you can raise more money?

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Who is a nonprofit major gift prospect?

Get Fully Funded

Who Is A Major Gift Prospect ?? The wrong assumption that many people make — and one that can become a major time waster — is that an organization’s prospect list should contain the names of every conceivable wealthy person. But the distinction is whether they are likely to become “prospects.”. You can have a long list of wealthy people, but unless they meet the criteria, they’re not “Prospects.” Thanks to my guest Hank Lewis for today’s post.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Oxytocin creates intimacy, trust, and builds healthy relationships. Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization.

Donor Research: 7 Tools for Creating a Prospect Profile

Fundraising Coach

One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors. A good practice is to run yourself through the prospecting tool first. Creating a Donor Prospect Profile. The "relationships" or "associations" tab.

You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?

iMarketSmart

During our chat, I told her that most ‘identified’ major and planned gift prospects need to be cultivated before outreach. We train them to reach out to prospects as soon as they’re identified.” The post You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’? People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story.

6 Steps to Stronger Relationships – Share Your Relevant, Valuable Content

Getting Attention

And the 2011 Email Marketing Benchmark Report is a must-read guide to getting there, highlighting what works best to grow relationships with an engaged base and prospects. Email marketing strategies have matured and are no longer strictly about increasing the number of subscribers.

Newsletter: How to Identify & Research Corporate Prospects ; Six Retailers to Add to Your Prospect List ; Wounded Warriors Loses $90M

Selfish Giving

We're ready to tackle our third goal of the year, which readers identified via a survey back in January: how to identify and research corporate prospects. To address this topic, Catalist's Brittany Hill and I are hosting a FREE webinar on identifying and researching corporate prospects.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Oxytocin creates intimacy, trust, and builds healthy relationships. Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization.

10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

Oxytocin creates intimacy, trust, and builds healthy relationships. Draw out these feelings and your major and planned gift prospects will get more value out of the interactions they have with you and your organization.

How to make the initial engagement with a planned giving prospect.

iMarketSmart

Recently on the Smart Planned Giving Marketers group on LinkedIn , a member of the group asked the following about making the initial engagement with a planned giving prospect: “How can I be honest about my intention (to discuss planned gifts) without scaring them away?” And I don’t think you are being dishonest by not doing so because, in fact, at this stage you should merely try to build a relationship with that prospect and uncover their needs.

Build Relationships With Your Donors by Having an Open House

Ann Green

Building relationships with your donors is a year-round effort. There are many ways to build relationships. Encourage board members to invite friends and other potential prospects. Keep them interested and keep building relationships with them!

Why you need to focus on the most qualified donors

iMarketSmart

They don’t just identify prospects with wealth screening. They don’t even care if a prospect gave to a similar organization. They build deeper relationships with fewer people. Sure, relationships are important. But relationships with people who will never seek to make a tremendous impact in one form or another is just foolish and you owe it to the rest of your supporters to move on. Focus.

5 Killer Prospect Research Tools to Learn More About Your Current Donors

Fundraising Coach

I'm pleased to welcome back Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool. In this post, I've asked hime to recommend his top 5 prospect research tools. 5 Killer Prospect Research Tools to Learn More About Your Current Donors.

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

To use your data to innovate your fundraising strategy, you can: Perform prospect research. Perform prospect research. Prospect research can help you identify donors with higher giving potential, including major donor prospects.

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7 simple steps to qualify your donors

iMarketSmart

Then it’s about studying what you learned to determine the potential for the relationship. That’s the only way to build trust and grow the relationship to a level that is needed before the donor will give. 7 key questions for qualifying your major gift and planned gift prospects. Unsuccessful fundraisers don’t understand qualification. They don’t recognize its power. They wait for the next wealth screened list. They fiddle with it in Excel or in some other database.

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6 easy and low cost ways to build better relationships with your donors using technology

iMarketSmart

By monitoring their engagement you won’t need to interrupt disengaged prospects. The post 6 easy and low cost ways to build better relationships with your donors using technology appeared first on MarketSmart

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Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? Too many cause marketing relationships, in my estimation, resemble speed-dating more than long-term marriage. There can be good reasons for short-term cause marketing relationships. The longer the relationship lasts the more trust is evidenced. Set the expectation for a long-term relationship right from the start.

Is donor qualification more important than donor identification?

iMarketSmart

You might have a team behind you that conducts prospect research. They might not want to have a personal relationship with you (or any other fundraiser). They might just want an arms-length relationship with your organization instead. Identification.

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The Importance of Proximity in Cause Marketing Relationships

Cause Related Marketing

But if you’re a cause looking to start a cause marketing relationship a logical place to look for cause marketing sponsors is in your own backyard. Here’s five reasons why: The prospect is more likely to take your call.

Are You a Relationship Wrecker?

Marketing for Nonprofits

There is a lot of talk these days about the importance of relationship building for successful fundraising, marketing and communications — especially in the online world. But what if you're a terrible relationship builder? Here are seven signs that you're a relationship wrecker.

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

14- Do they want to have a one-to-one relationship with a fundraiser/representative? Related posts: >> 16 Ways to Get a Meeting With Wealthy Donors and Major Gift Prospects. >>

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Best Free Prospect Research Sites

Fundraising Breakthroughs

Lamb's Prospect Research page. This is the SuperHero of Prospect Research Page. What is "prospect research," anyway? Tags: prospect research donor reserach David C. David C. When in doubt, start here.

Engagement Fundraising in 7 simple bullet-points

iMarketSmart

Build relationships with hi-value supporters at low cost- Leverage technology as an inexpensive way to build the relationship. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money. Generate leads- Generate highly-qualified leads among people who have a lot of money using a survey. Prioritize- Prioritize the leads (hot, warm, cool, cold, and opt-out).

4 of the easiest and most cost-effective ways to build better relationships with your donors using technology.

iMarketSmart

By monitoring their engagement you won’t need to interrupt disengaged prospects. The post 4 of the easiest and most cost-effective ways to build better relationships with your donors using technology.

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3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

Rather than focusing on solely the beginning of the process, these ideas each address a phase of campaign communications: choosing and organizing your prospects, reaching out, and retaining the donors. #1: 1: Choosing and Organizing Your Prospects. Guest post by Gretchen Barry.

Building Social Media Business Relationships With The Mundane

Diva Marketing Blog

For my 2 cents, the special sauce of social media, and now social networks, is the opportunity to build and sustain relationships. From a business perspective that usually means customers/clients, prospects, colleagues, vendors, the media, analysts and shareholders.

Why QUALIFYING donors might be the silver bullet you’ve been looking for

iMarketSmart

Once fundraisers understand each donors’ interests, passions, concerns, demographics and psychographics, they are better positioned to determine who is truly most likely to accept outreach, want to build a relationship and make a major or legacy gift. Qualifying donors for major and legacy gift outreach is essential for reaching capital campaign goals because there simply isn’t enough time for fundraisers to build personal relationships with every single supporter.

Why fundraisers shouldn’t be making friends with donors

iMarketSmart

So she used their money — money that pays her salary and covers her travel expenses — to cultivate relationships and steward wonderful people who cannot really support the mission in an immensely impactful way. A true story. I was talking to one of our customers two weeks ago. She had been working for an organization for almost two and a half years and she said, “You know, I think over time I must have met with about 100 people.

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3 Nonprofit Marketing Skills I Learned from Aunt Frances

Getting Attention

Today, I want to share three relationship-building skills I learned from Aunt Frances. Marketing success is about strong relationships, which grow from finding that commonality and nourishing it. You and your organization’s prospects and supporters share much as well.

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Who Own Your Relationships?

Marketing for Nonprofits

You want to OWN your relationships. Unless you have a cellphone number or an e-mail you don't OWN your relationship. Because you can't reach the prospects, you can't court them, you can't take them to lunch. :) 3. DON'T EVER take your relationships for granted. "Do This post by my frolleauge (friend and colleague), William Masson is SO good that I urge you to read it in full. In addition, here's my humble take.

Selling Local Sponsorships for Nonprofits: Prospecting Circles, Part II

Selfish Giving

Part two of Prospecting Circles will focus on three areas: where to look for prospects, using social media for prospecting and better results with prospect management software. Top ways Joanna, Holt and Ashley find prospects. Just as some prospects are better than others, some prospecting strategies are better than others and should be used first. In the bullseye, non surprisingly is prospecting among current sponsors and donors.

Are face-to-face meetings with donors overrated?

iMarketSmart

When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. Instead, I think you need to determine first which donors and/or prospects do want and need to meet with you. Which ones want that kind of relationship and why? If you don’t first figure out which ones want a relationship with you and the reason why, you’ll learn 2 things quickly: 1.

See what happens when donors and board members switch a few words

iMarketSmart

For the donor, it’s about the relationship with the organization not necessarily the relationship with the person asking for the donation. Face to face meetings and personal relationships ARE essential. But what happens when you are not in front of your donors and prospects?

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#FUNDRAISING: Maximizing Your Organization’s Return on Fundraising Events

Non Profit Marketing 360

A crisis call center invites prospective call center volunteers to a training session. An animal shelter invites prospective volunteers to brush up on the latest techniques for the feeding and the care of its animals.

#FUNDRAISING: Paul Jolly Inspires The Big Ask To Raise Big Money

Non Profit Marketing 360

Yet many of them are hindered in their fund raising because they assume that their prospect pool extends only as wide as the legal profession. Then spend the rest of the day scheming about how to strengthen your relationships with those people.

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#LiveClass: Successful Fundraising with Imperfect Boards

Non Profit Marketing 360

Part I will cover: How much a board member should give, and why, How to ask for – and get – names of prospects, and. What “I don’t know any prospects” really means, and why it probably isn’t true. Playing to Their Strengths.