Utah, A Capital of Cause Marketing

Cause Related Marketing

As he pointed out I live and work in Utah, one of the least populated states in the Union. So how is it possible that Utah could be, as my headline puts it, a capital of cause marketing? Before I answer that directly, let me first describe some cause marketers who started in Utah. Jay Vestal, now a VP at the Association of Zoos and Aquariums and formerly at both the National Forest Foundation and the National Park Foundation lives and works in Utah.

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Business to Business Cause Marketing

Cause Related Marketing

There’s a lot of moving parts in this promotion, so bear with me for a paragraph or two of explanation. The insert will be about the “ Utah Story Literacy Event ,” which is a telethon/radiothon event to be held March 30, 2011 with a goal of raising $1 million.

Breast Cancer Awareness Cause Marketing? It’s Still Needed.

Cause Related Marketing

The elite athlete was a seven-year member of the US National Gymnastics team, a featured performer in the 2006 Touchstone gymnastics movie Stick It and an eight-time All American at the University of Utah. University of Utah Annabeth Eberle Stick It

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Big Cause Marketing From a Small Business

Cause Related Marketing

Why not close the street block the store is on and hold some kind of 'beat the pro' contest with players from the Utah Jazz (the NBA team) or the Real Salt Lake (Major League Soccer team) for a small donation?

OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

For instance, at the Outdoor retailer show that took place last week in my small State of Utah, the show was right around the 30th largest city in the State! But during the run of the show, OluKai held a pro sales event every day at 5pm and sent the proceeds to the Utah Museum of Fine Arts.

A Tip of the Hat to Pioneers Everywhere

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. From July 24, 1847, when the vanguard party arrived, until the time when the rails were linked by the transcontinental railroad at Promotory Point Utah in 1869, about 70,000 people made the trek to Intermountain West.

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Memorial Day Cause Marketing

Cause Related Marketing

Here’s the offer: Piano Liquidators will donate 10 percent of proceeds from the week of Monday, May 21 through Monday, May 28… Memorial Day… to the Utah Disabled American Veterans. The Utah Disabled American Veterans is the Utah chapter of the DAV, the Disabled American Veterans, a national veterans’ organization with a 91-year history. It’s Memorial Day on Monday in the United States, a Federal holiday that recognizes the men and women who served in the military and died.

Pioneers Needed.

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. And while the American West was settled by tens of thousands who made their way along the Oregon or Sante Fe Trails, only the Utah Pioneers built fords and ferries and roads, and planted grain for the Pioneers behind them. But unlike Nevada, California and Colorado, the settlement of Utah wasn’t motivated by the lust for precious metals. As a transplant to Utah, I have come admire the hardy and resilient Pioneers.

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July 24, A Day to Celebrate Pioneers Everywhere

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. From July 24, 1847, when the vanguard party arrived, until the time when the rails were linked by the transcontinental railroad at Promotory Point Utah in 1869, about 70,000 people made the trek to Intermountain West. But unlike Nevada, California and Colorado, the settlement of Utah wasn’t motivated by gold or silver like the California Gold Rush or Leadville in Colorado or the Comstock in Nevada.

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Cause Marketing for Smaller Causes and Buisnesses

Cause Related Marketing

In my market the local public transit operator, called UTA, in August 2011 launched two new light rail lines that included a cause marketing element for the Utah Food Bank, the state’s largest. But Coit and the Utah Food Bank are small.

Let’s Finally Banish the ‘Portion of the Proceeds’ Language from All Cause Marketing

Cause Related Marketing

But a local cause marketing promotion reinforced for me the fact that every year a new generation of marketers arises that, as the story in the Bible puts it , “knew not Joseph.” Here’s the AG’s guidelines as published : Clearly Describe the Promotion.

The Cause Marketing Script

Cause Related Marketing

In entrepreneurship the script, says Mitchell (who like Bob McDonald , the CEO of Procter & Gamble, and yours truly is an alumnus of the University of Utah) is “commonly recognized sequences of events that permit rapid comprehension of expertise-specific information by experts; mental representations of the causality-connected actions, props, and participants that are involved in common activities.” Current theory from Professor Ronald K.

Why Do Corporate Foundations Spread Their Grants so Broadly?

Cause Related Marketing

The Bingham Canyon Mine in the southwest corner of Utah’s Salt Lake Valley is said to be the deepest open-pit mine in the world. The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities.

Diluted Donations

Cause Related Marketing

The Bingham Canyon Mine in the southwest corner of the Salt Lake Valley in Utah where I live is said to be the deepest open-pit mine in the world. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Hair of the Dog Cause Marketing

Cause Related Marketing

Texting or updating your Facebook status, posting to Twitter or even talking on the phones while driving is at least as dangerous as drunk driving, according to research from Professor David Lee Strayer at University of Utah. So using social networks to get the word out is like using the packaging on food products to promote hunger relief. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns

Cause Marketing Patriots and Public Servants

Cause Related Marketing

According to the Utah Department of Workforce Services the State has 4,101 police and sheriffs patrol officers and 2094 firefighters. While I doubt Utah’s number is as high as it is nationwide, if national averages hold, about twenty-six thousand Utahns are in the military.

Charity Caue Marketers, Take Heart!

Cause Related Marketing

All this from a little charity not in New York or Los Angeles (or for that matter London or Tokyo) but in tiny Salt Lake City, Utah, founded and staffed largely by people from a state better known for its abundant natural beauty than abundant corporate sharpies.

What’s Wrong With This Cause Marketing Paper Icon? Let Me Count the Ways

Cause Related Marketing

A friend recently found the paper icon at the left at a bowling alley in metropolitan Salt Lake City, Utah, where I live and asked my opinion. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

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4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

A limited promotion with Procter & Gamble has already generated $250,000. I haven’t seen this promotion in-store yet, but based on what I’ve read I don’t understand the connection between a reusable bag and the USO.

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Using Earned, Owned and Bought Media to Activate Cause Marketing

Cause Related Marketing

11, 2012 Romp to Stomp tour event in Utah, Tubbs Snowshoes bought local advertising. Both earned and bought media represent ways for a sponsor to activate or promote their cause marketing relationships. One final anecdote: 10 years ago this month the Winter Olympics were held in Utah.

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. Also, I’m looking for some great cause marketing promotions to include on my cause marketing page on Pinterest ! Location: Utah.

The Art of Cause Marketing

Cause Related Marketing

It’s admirable how quickly The New Yorker put together this promotion. The fundraiser, called Bowls for Humanity, took place Friday, March 4, 2011 and benefited the Food & Care Coalition , a nonprofit food bank and resource center for the homeless in and around Provo, Utah.

Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle

Selfish Giving

It’s been an interesting week since I wrote my post on the cause marketing promotion between Kentucky Fried Chicken and Juvenile Diabetes Research Foundation. But there are lessons for everyone from this cause marketing promotion.

Bringing a Reporter to a Pine Beetle Battle (With Apologies to Dr. Suess)

Cause Related Marketing

Many of my in-laws spent their formative years in and around Cedar Mountain in Southern Utah, where the devastation to the conifer forests due to pine beetles is widespread. You’ve probably heard the old joke whose punch line talks about “bringing a knife to a gunfight.”

Averting the coming nonprofit leadership crisis – a study

Fundraising Coach

While fresh ideas can be good, we all know what time and effort can be saved by promoting leaders from within. So my company, the Concord Leadership Group, is partnering with some organizations like the Utah Nonprofit Association, NonprofitHUB, Bloomerang, Blackbaud, StratusLIVE, and DonorSearch to help fix that. We've been inspired to launch a nonprofit leadership survey. Last month's post on fundraising problems being leadership problems really hit a nerve. And it's no wonder.

How an Agency Should Evaluating a Cause Marketing Campaign

Cause Related Marketing

For instance, in my home State of Utah the Department of Transportation and the Department of Public Safety ran a public safety campaign called Zero Fatalities. How should an agency evaluate a cause campaign it had a hand in?

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Paper Icon Campaign from Smith’s Food and Drug

Cause Related Marketing

million to Primary, one of only a handful of Trauma One pediatric hospitals in the country, and the only such hospital in its service area, which includes parts of Utah, Idaho, Nevada, Wyoming, and Montana.

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[Guest Post] How To Use Google Trends

Fundraising Coach

Web Marketing” is slightly more concentrated in Utah and Florida. Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively. Today it’s my privilege to introduce you to Andy Crestodina.

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Using Cause Marketing to Better Keep Customers for Life

Cause Related Marketing

My Hearing Centers is a five-unit chain with locations in the Mountain West states of Idaho, Colorado, Utah, and Nevada. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

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