Here’s one great legacy giving promotion

iMarketSmart

I love this legacy giving promotion. Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving. It’s actually a placeholder for your beer!

Promote Your Organization with Hashtags

Kivi's Nonprofit Communications Blog

Our online social media campaign advisor Kerri Karvetski shows you how to harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause.

When Sponsor Promotion Consumes Your Communications Channels

Kivi's Nonprofit Communications Blog

Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email).

3 Ways to Get Promoted from Coordinator to Director

Kivi's Nonprofit Communications Blog

Through our All-Access Pass training program and our Communications Director Mentoring Program , I meet many nonprofit communicators who are in coordinator or assistant positions and who want very much to be promoted to the manager or director level.

5 interesting videos that promote legacy giving

iMarketSmart

Here are 5 videos for promoting legacy giving. The post 5 interesting videos that promote legacy giving appeared first on MarketSmart, LLC |. According to LegacyVoice these 5 are the best. I’m not so sure about that. But I do applaud the efforts. What do you think? Do you agree with their selections and think they are the best ? Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why Why you should add video to your website.

How to Use Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. You will also see the form to download How to Use Hashtags to Promote Your Cause. (We’ve

How to Use Hashtags to Promote Your Cause

Kivi's Nonprofit Communications Blog

Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags.

Using Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

If you really want to elevate your hashtag game, you should download Kerri’s How to Use Hashtags to Promote Your Cause. Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training.

Why you should use nostalgia to promote more giving

iMarketSmart

Question: Does nostalgia promote charitable giving and volunteerism? The post Why you should use nostalgia to promote more giving appeared first on MarketSmart |. I recently stumbled on a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview.

One-Issue Cause Marketing Promotions

Cause Related Marketing

Little Mac’s tale of dental woe makes for a good story, but it raises the thorny issue of whether or not to use a cause marketing promotion for just a single issue. Trigger a one-issue cause marketing promotion only when the need is pressing, one-time, and solvable.

You’ve Just Been Promoted to Chief of Staff

Kivi's Nonprofit Communications Blog

Leili Khalessi. I’ve had a wonderful time getting to know Leili Khalessi over the last six months as she participated in our Communications Director Mentoring Program. I think I learned as much from the experience as she did!

Nonprofit Event Promotion: 10 Simple Ways to Get More People to Your Nonprofit Event Using Social Media

J Campbell Social Marketing

However, if you are a one-person nonprofit marketing shop, nonprofit event promotion can be challenging. How can you leverage social media channels to promote your event in a targeted, effective, and efficient way, without spending all your time on the computer or your phone?

Twitter Promotes Social Good

SocialButterfly

There’s been a development with Twitter (surprise). But this time, it’s for social good. A little link found itself on the Twitter homepage, and with it, Twitter has entered a more formal “Twitter for Social Good&# status. See the screen shot below.

5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram

J Campbell Social Marketing

So how can nonprofits best use Instagram to promote their fundraising message? Creating a simple graphic using free graphic design tools like Canva or Crello can be an effective way to engage supporters on Instagram and promote your fundraising campaigns.

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

When paying to promote a post, narrowing in on a specific niche audience gives you greater financial control over your ad spend while maximizing potential outcomes as you are targeting those people most likely to be interested in taking an action in support of your cause. Drew Bernard.

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#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? would be promoted across the Facebookiverse. The ‘Promote’ button awaits your organization’s payment.

How to Use Facebook to Promote Planned Giving

iMarketSmart

How does she use Facebook to promote planned giving? Promote planned giving as a societal norm (something others are doing so they should do it too!). The post How to Use Facebook to Promote Planned Giving appeared first on MarketSmart.

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

J Campbell Social Marketing

Similarly, Beyond Borders used social media to remind their audience about their passion for Haiti, as well as promote their hurricane relief campaign. How are you using social media to promote your year-end campaign? Guest blog by Candace Cody.

Joint-Issue Promotion in Cause Marketing

Cause Related Marketing

Usually I highlight transactional-style cause marketing in this space, but there are other possible relationships including ‘joint-issue promotion,’ a category suggested by Wymer and Sumu in their book Nonprofit and Business Sector Collaboration.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart | .

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. Will this experiential promotion raise the most money? promotions) look the same. I love Christmastime!

How Can We Use Facebook To Promote Our Nonprofit Events?

J Campbell Social Marketing

Today I answered your question: How can we use Facebook to promote our nonprofit events? ” They want to promote “meaningful interactions” between people and get us together IRL (in real life), which means showing us more events happening locally and events that are friends are interested in. Have you used Facebook to promote your nonprofit events? The post How Can We Use Facebook To Promote Our Nonprofit Events? Welcome to Facebook Fridays!

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Did your favorite promotion make my list, or did I pass it over? Third, Walgreens made fun a priority in this promotion.

Curating Content: Why You Should Promote Other People’s Stuff

Kivi's Nonprofit Communications Blog

Why on earth, they were both thinking, would a nonprofit want to promote what another nonprofit — one competing for participants and funding — is doing? But measured doses of promoting other people’s stuff is very, very good for you for the reasons I’ve mentioned above, and many others (like it saves you time, because you don’t have to create all the content yourself).

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?” Here’s the scale: 9-10 Net Promoter 7-8 Neutral 0-6 Detractor Subaru launched the ‘Share the Love’ promotion in 2008.

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

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A Turnkey Cause Marketing Promotion for Restaurants

Cause Related Marketing

If you’re a restaurant, even in the quick-service category, it’s hard to imagine a transactional cause marketing campaign you could launch more easily or quickly than a dessert promotion. In most cases you wouldn’t want to promote a salad or a main course.

8 ways to promote your planned giving program on Facebook

iMarketSmart

Promote a video about a legacy donor. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Share a link to a legacy donor story.

8 ways to promote your planned giving program on Facebook

iMarketSmart

Promote a video about a legacy donor. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Share a link to a legacy donor story.

What Nonprofits Need to Know about Facebook Promoted Posts

Fundraising 123

He provided easy-to-understand, practical insight on the most common questions about Promoted Posts on Facebook. Should you do promoted posts and if so, how? . Promoted posts are certainly an option to reach more fans. However, promoting posts alone will not create success. As Alison Carlman points out in her experiment on using Promoted Posts , you have to have a goal, and you have to measure what works for your organization. How to think about promoted posts.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. Our choices aren’t the only noteworthy “pinktober” promotions.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart.

The Cadillac of Cause Marketing Promotions

Cause Related Marketing

Brotherton Cadillac in Metro Seattle has launched a low cost, high-gloss promotion that makes terrific use of Twitter, generates donations for five. Car sales in September 2010 were up 18 percent over September 2009, a hopeful sign for the economy.

Facebook promotions just got easier for nonprofits!

Fundraising Coach

Facebook promotions used to be a weird thing. Now according to Facebook’s blog you can run those promotions without fear! Like to be entered. Nonprofits did them but technically, they risked Facebook deleting their page. Facebooks changes its terms again. This time for the good!

Fun Cause Marketing Promotion, Wrong Holiday

Cause Related Marketing

Doing this promotion on Memorial Day was probably a conscience choice. Every retailer in the country runs sales promotions at Memorial Day. Since CSX isn’t promoting a product you can buy with Drop and Give Them 10, better not to compete against all the retail clutter of Memorial Day it seems to me. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Boxtops for Education Back to School Promotion in Pictures

Cause Related Marketing

Last Sunday August 7, 2011 Boxtops for Education ran a tightly coordinated back to school promotion in my market, and probably yours as well. It featured dozens of ads in my local newspaper promoting many of its supporting brands. This is a back to school promotion.

3 Surefire Ways to Use Twitter To Promote Your Organization

Fundraising 123

3. Use Twitter to Promote Your News When you’re ready to start tweeting, our friends over at PR Newswire have also written a great article all about how to use Twitter to promote your news. . If you’re contemplating committing time to engaging people on Twitter – and it does take time – you need to ask yourself a bunch of other questions first.

Making Your Cause Marketing Promotion Clear and Understandable

Cause Related Marketing

The first one was “clearly describe the promotion.” The promoter of the concert is Reverb, which is a 501(c)(3) with a mission to make concerts more sustainable. Reverb frequently partners with other nonprofits in the tours it promotes. That’s a promotion we’ve all seen and can understand, right? Doesn''t that more clearly describe the cause marketing promotion?

What to do if your web master won’t promote planned giving on your website…

iMarketSmart

If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative. Don’t fight the power.

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. The Harpoon Brewery is my Boston pick for the top Thanksgiving cause marketing promotion.

Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. Tags: Target Timberland imprinted promotional items City Year

Add a BOGO to This Cause Marketing Promotion

Cause Related Marketing

Yesterday Tempur-Pedic, which sells mattresses, ended a month-long promotion in support of the Pancreatic Cancer Action Network. But a second element of the promotion remains in place.