Here’s one great legacy giving promotion

iMarketSmart

I love this legacy giving promotion. Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving. The post Here’s one great legacy giving promotion appeared first on MarketSmart | . It’s actually a placeholder for your beer!

How to Market and Promote Your Nonprofit Giving Day

J Campbell Social Marketing

Do you want get the secrets to promoting and marketing your giving day to get more donations and more engagement? The post How to Market and Promote Your Nonprofit Giving Day appeared first on marketing for the modern nonprofit. Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.

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How to Promote Your #GivingTuesday Campaign To Get More Buzz

J Campbell Social Marketing

In my latest flash class with DonorSearch, I go over exactly what is required in promoting a successful #GivingTuesday campaign for your nonprofit. Battle-tested tools and apps to create great visuals and videos to promote the campaign. How to Promote Your #GivingTuesday Campaign to Get More Buzz from Julia Campbell. The post How to Promote Your #GivingTuesday Campaign To Get More Buzz appeared first on marketing for the modern nonprofit.

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5 interesting videos that promote legacy giving

iMarketSmart

Here are 5 videos for promoting legacy giving. The post 5 interesting videos that promote legacy giving appeared first on MarketSmart, LLC |. According to LegacyVoice these 5 are the best. I’m not so sure about that. But I do applaud the efforts. What do you think? Do you agree with their selections and think they are the best ? Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why Why you should add video to your website.

Promote Your Organization with Hashtags

Kivi's Nonprofit Communications Blog

Our online social media campaign advisor Kerri Karvetski shows you how to harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. You probably know that hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag.

Nonprofit Event Promotion: 10 Simple Ways to Get More People to Your Nonprofit Event Using Social Media

J Campbell Social Marketing

However, if you are a one-person nonprofit marketing shop, nonprofit event promotion can be challenging. How can you leverage social media channels to promote your event in a targeted, effective, and efficient way, without spending all your time on the computer or your phone? There is no way that you can sell all the tickets, find all the sponsors, meet with all the vendors, get all the permits, and do all the event promotion by yourself.

When Sponsor Promotion Consumes Your Communications Channels

Kivi's Nonprofit Communications Blog

Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). Many nonprofits run events where the development department sells sponsorships, and many also accept major-donor sponsorships for general operating support. In return, the sponsors receive a list of benefits.

8 tips for promoting your charity event on social

CrowdRise

Whether you’ve started selling tickets, are just beginning to think about your theme, or your event is next week, it’s a good idea to get a good grasp on how you will promote your event. Have a charity event coming up? Social Social Fundraising

Why you should use nostalgia to promote more giving

iMarketSmart

Question: Does nostalgia promote charitable giving and volunteerism? The post Why you should use nostalgia to promote more giving appeared first on MarketSmart |. I recently stumbled on a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview. Nostalgia is a very personal, social emotion that involves momentous life events and social bonds. Charitable giving is a very personal, social behavior.

5 Ways Your Nonprofit Website Can Promote Planned Giving

EveryAction

Planned Giving is a steadily growing area of focus for nonprofit fundraisers. Recent studies show that 33% of Americans are willing to consider making a bequest to a nonprofit organization, but only 5.3% of those over 50 have actually committed to doing so. With such a large group of potential donors waiting to be engaged, more and more nonprofits are devoting time and resources to Planned Giving programs.

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].

3 Ways to Get Promoted from Coordinator to Director

Kivi's Nonprofit Communications Blog

Through our All-Access Pass training program and our Communications Director Mentoring Program , I meet many nonprofit communicators who are in coordinator or assistant positions and who want very much to be promoted to the manager or director level. While lots of factors go into who gets those jobs, here are three tips that anyone interested in being promoted to a higher level nonprofit communications job should consider.

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? would be promoted across the Facebookiverse. We want to show you how to promote a post if you are unfamiliar with the easy process, but we also want to call attention to the fact that many power users are not finding the return on investment that Facebook claims. Promoting a post is dead simple.

How to Use Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. At just four pages, How to Use Hashtags to Promote Your Cause is a quick read, but it’s packed full of just about everything you need to know to get started: Benefits of hashtags. You will also see the form to download How to Use Hashtags to Promote Your Cause. (We’ve

5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram

J Campbell Social Marketing

So how can nonprofits best use Instagram to promote their fundraising message? Creating a simple graphic using free graphic design tools like Canva or Crello can be an effective way to engage supporters on Instagram and promote your fundraising campaigns. The post 5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram appeared first on JCSM. Frustrated with all the changes coming to the Facebook News Feed? It may be time to consider getting on Instagram!

Using Hashtags to Promote Your Cause [Free Download]

Kivi's Nonprofit Communications Blog

If you really want to elevate your hashtag game, you should download Kerri’s How to Use Hashtags to Promote Your Cause. Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training. Last week, she published 5 Easy Hashtags Hacks for Nonprofit Marketers and before that she gave us a great case study on how Mom Rising uses hashtags to meet its mission.

How to Use Hashtags to Promote Your Cause

Kivi's Nonprofit Communications Blog

Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags. This download has everything you need to know to get started: Benefits of hashtags. List of hashtags relevant to nonprofits. How to create a new hashtag for an event, campaign, or program and get others to use it.

Joint-Issue Promotion in Cause Marketing

Cause Related Marketing

Usually I highlight transactional-style cause marketing in this space, but there are other possible relationships including ‘joint-issue promotion,’ a category suggested by Wymer and Sumu in their book Nonprofit and Business Sector Collaboration. By that they mean a sponsor promoting various aspects of a cause outreach effort or mission. At left are two examples of cause marketing based on joint-issue promotion.

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?” Here’s the scale: 9-10 Net Promoter 7-8 Neutral 0-6 Detractor Subaru launched the ‘Share the Love’ promotion in 2008.

How to Use Facebook to Promote Planned Giving

iMarketSmart

How does she use Facebook to promote planned giving? Promote planned giving as a societal norm (something others are doing so they should do it too!). The post How to Use Facebook to Promote Planned Giving appeared first on MarketSmart. Amy Goldman (Vice President, Planned Giving – City of Hope) is the fearless leader of one of the most talented and hardest working planned giving teams I have ever had the pleasure of meeting.

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

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5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. After a successful campaign last year with Holiday Heroes , Radio Shack is back with ‘ So Right’ holiday promotion this month. Will this experiential promotion raise the most money? promotions) look the same. These cause promotions top my Christmas list. I love Christmastime!

You’ve Just Been Promoted to Chief of Staff

Kivi's Nonprofit Communications Blog

Leili Khalessi. I’ve had a wonderful time getting to know Leili Khalessi over the last six months as she participated in our Communications Director Mentoring Program. I think I learned as much from the experience as she did! I see too many nonprofit communications directors who are treated like gophers, or the catch-all dumping grounds for work no one else in the office wants to do.

How Can We Use Facebook To Promote Our Nonprofit Events?

J Campbell Social Marketing

Today I answered your question: How can we use Facebook to promote our nonprofit events? ” They want to promote “meaningful interactions” between people and get us together IRL (in real life), which means showing us more events happening locally and events that are friends are interested in. Have you used Facebook to promote your nonprofit events? The post How Can We Use Facebook To Promote Our Nonprofit Events? Welcome to Facebook Fridays!

Twitter Promotes Social Good

SocialButterfly

There’s been a development with Twitter (surprise). But this time, it’s for social good. A little link found itself on the Twitter homepage, and with it, Twitter has entered a more formal “Twitter for Social Good&# status. See the screen shot below. If you click on that little link, you are directed to “ hope140.org &# with a personal note from @ev and @biz, the founders of Twitter.

What Nonprofits Need to Know about Facebook Promoted Posts

Fundraising 123

He provided easy-to-understand, practical insight on the most common questions about Promoted Posts on Facebook. Should you do promoted posts and if so, how? . Promoted posts are certainly an option to reach more fans. However, promoting posts alone will not create success. As Alison Carlman points out in her experiment on using Promoted Posts , you have to have a goal, and you have to measure what works for your organization. How to think about promoted posts.

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

J Campbell Social Marketing

Similarly, Beyond Borders used social media to remind their audience about their passion for Haiti, as well as promote their hurricane relief campaign. How are you using social media to promote your year-end campaign? The post 4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign appeared first on JCSM. Guest blog by Candace Cody.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart | . A well-known speaker once led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests.

Facebook promotions just got easier for nonprofits!

Fundraising Coach

Facebook promotions used to be a weird thing. Now according to Facebook’s blog you can run those promotions without fear! Like to be entered. Nonprofits did them but technically, they risked Facebook deleting their page. Facebooks changes its terms again. This time for the good! You’re now able to use likes and comments as votes and entries into contests. Sure, for some of you this is dull. We’ve already been doing all that.

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

When paying to promote a post, narrowing in on a specific niche audience gives you greater financial control over your ad spend while maximizing potential outcomes as you are targeting those people most likely to be interested in taking an action in support of your cause. Conversely, Organic Post Interest targeting is a great tool when you are looking to promote content that appeals to a subset of your audience and when you want to influence who Facebook will deliver it to.

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10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Best Cause Marketing Promotions of 2015 Best Cause Marketing Promotions of 2014 Best Cause Marketing Promotions of 2013 My goal every January remains the same: to inspire you to create interesting, effective and lucrative cause marketing promotions that transform your cause and the world.

Curating Content: Why You Should Promote Other People’s Stuff

Kivi's Nonprofit Communications Blog

Why on earth, they were both thinking, would a nonprofit want to promote what another nonprofit — one competing for participants and funding — is doing? But measured doses of promoting other people’s stuff is very, very good for you for the reasons I’ve mentioned above, and many others (like it saves you time, because you don’t have to create all the content yourself).

A Turnkey Cause Marketing Promotion for Restaurants

Cause Related Marketing

If you’re a restaurant, even in the quick-service category, it’s hard to imagine a transactional cause marketing campaign you could launch more easily or quickly than a dessert promotion. In most cases you wouldn’t want to promote a salad or a main course. But with an appetizer, drink or dessert promotion you could quite possibly raise the average ticket price by several dollars. The key in such a cause marketing promotion is… well… the promotion.

8 ways to promote your planned giving program on Facebook

iMarketSmart

Promote a video about a legacy donor. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Share a link to a legacy donor story. Publicize rate changes or smart giving opportunities that can deliver unique donor benefits (and have a deadline). Share information about past gifts and how people still benefit from those gifts today. Provide offers for free estate planning information.

Fun Cause Marketing Promotion, Wrong Holiday

Cause Related Marketing

Doing this promotion on Memorial Day was probably a conscience choice. Every retailer in the country runs sales promotions at Memorial Day. Since CSX isn’t promoting a product you can buy with Drop and Give Them 10, better not to compete against all the retail clutter of Memorial Day it seems to me. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

8 ways to promote your planned giving program on Facebook

iMarketSmart

Promote a video about a legacy donor. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Share a link to a legacy donor story. Publicize rate changes or smart giving opportunities that can deliver unique donor benefits (and have a deadline). Share information about past gifts and how people still benefit from those gifts today. Provide offers for free estate planning information.

3 Surefire Ways to Use Twitter To Promote Your Organization

Fundraising 123

3. Use Twitter to Promote Your News When you’re ready to start tweeting, our friends over at PR Newswire have also written a great article all about how to use Twitter to promote your news. . If you’re contemplating committing time to engaging people on Twitter – and it does take time – you need to ask yourself a bunch of other questions first.

Promoting Your GivingTuesday Campaign: 6 Ideas to Help Amplify Your Results Before Kickoff

Fundraising Report Card

In most cases, the single day of giving involves weeks of preparation; making calendars, creating fundraising websites, and prepping … Continue reading "Promoting Your GivingTuesday Campaign: 6 Ideas to Help Amplify Your Results Before Kickoff". The post Promoting Your GivingTuesday Campaign: 6 Ideas to Help Amplify Your Results Before Kickoff appeared first on Fundraising Report Card Guest post by Candace Cody from CauseVox.

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Making Your Cause Marketing Promotion Clear and Understandable

Cause Related Marketing

The first one was “clearly describe the promotion.” The promoter of the concert is Reverb, which is a 501(c)(3) with a mission to make concerts more sustainable. Reverb frequently partners with other nonprofits in the tours it promotes. That’s a promotion we’ve all seen and can understand, right? Doesn''t that more clearly describe the cause marketing promotion?

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions. Our choices aren’t the only noteworthy “pinktober” promotions.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart. Recently, a well-known speaker led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I The company also distributes promotional products as part of its product and service mix. Three Ways Nonprofits Can Use Promotional Products Effectively. And, with the thousands of fundraising marketing options available today, where do promotional products fit? Here are three ways to use promotional products effectively: Build brand awareness.

Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. Tags: Target Timberland imprinted promotional items City Year