INDUSTRY INSIGHTS YOUR PEERS ARE READING
I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. Will this experiential promotion raise the most money? promotions) look the same. I love Christmastime! MORE
Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. Our choices aren’t the only noteworthy “pinktober” promotions. MORE
If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative. Don’t fight the power. MORE
Last Sunday August 7, 2011 Boxtops for Education ran a tightly coordinated back to school promotion in my market, and probably yours as well. It featured dozens of ads in my local newspaper promoting many of its supporting brands. This is a back to school promotion. MORE
Question: Does nostalgia promote charitable giving and volunteerism? The post Why you should use nostalgia to promote more giving appeared first on MarketSmart |. I recently stumbled on a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview. MORE
However, if you are a one-person nonprofit marketing shop, nonprofit event promotion can be challenging. How can you leverage social media channels to promote your event in a targeted, effective, and efficient way, without spending all your time on the computer or your phone? MORE
Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart | . MORE
Today I answered your question: How can we use Facebook to promote our nonprofit events? ” They want to promote “meaningful interactions” between people and get us together IRL (in real life), which means showing us more events happening locally and events that are friends are interested in. Have you used Facebook to promote your nonprofit events? The post How Can We Use Facebook To Promote Our Nonprofit Events? Welcome to Facebook Fridays! MORE
Our online social media campaign advisor Kerri Karvetski shows you how to harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. MORE
If you’re a restaurant, even in the quick-service category, it’s hard to imagine a transactional cause marketing campaign you could launch more easily or quickly than a dessert promotion. In most cases you wouldn’t want to promote a salad or a main course. MORE
Usually I highlight transactional-style cause marketing in this space, but there are other possible relationships including ‘joint-issue promotion,’ a category suggested by Wymer and Sumu in their book Nonprofit and Business Sector Collaboration. MORE
The first one was “clearly describe the promotion.” The promoter of the concert is Reverb, which is a 501(c)(3) with a mission to make concerts more sustainable. Reverb frequently partners with other nonprofits in the tours it promotes. That’s a promotion we’ve all seen and can understand, right? Doesn''t that more clearly describe the cause marketing promotion? MORE
How does she use Facebook to promote planned giving? Promote planned giving as a societal norm (something others are doing so they should do it too!). The post How to Use Facebook to Promote Planned Giving appeared first on MarketSmart. MORE
He provided easy-to-understand, practical insight on the most common questions about Promoted Posts on Facebook. Should you do promoted posts and if so, how? . Promoted posts are certainly an option to reach more fans. However, promoting posts alone will not create success. As Alison Carlman points out in her experiment on using Promoted Posts , you have to have a goal, and you have to measure what works for your organization. How to think about promoted posts. MORE
So how can nonprofits best use Instagram to promote their fundraising message? Creating a simple graphic using free graphic design tools like Canva or Crello can be an effective way to engage supporters on Instagram and promote your fundraising campaigns. MORE
Promote a video about a legacy donor. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Share a link to a legacy donor story. MORE
Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags. MORE
Leili Khalessi. I’ve had a wonderful time getting to know Leili Khalessi over the last six months as she participated in our Communications Director Mentoring Program. I think I learned as much from the experience as she did! MORE
Facebook promotions used to be a weird thing. Now according to Facebook’s blog you can run those promotions without fear! Like to be entered. Nonprofits did them but technically, they risked Facebook deleting their page. Facebooks changes its terms again. This time for the good! MORE
Here are 5 videos for promoting legacy giving. The post 5 interesting videos that promote legacy giving appeared first on MarketSmart, LLC |. According to LegacyVoice these 5 are the best. I’m not so sure about that. But I do applaud the efforts. What do you think? Do you agree with their selections and think they are the best ? Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why Why you should add video to your website. MORE
Yesterday Tempur-Pedic, which sells mattresses, ended a month-long promotion in support of the Pancreatic Cancer Action Network. But a second element of the promotion remains in place. MORE
There’s been a development with Twitter (surprise). But this time, it’s for social good. A little link found itself on the Twitter homepage, and with it, Twitter has entered a more formal “Twitter for Social Good&# status. See the screen shot below. MORE
Why on earth, they were both thinking, would a nonprofit want to promote what another nonprofit — one competing for participants and funding — is doing? But measured doses of promoting other people’s stuff is very, very good for you for the reasons I’ve mentioned above, and many others (like it saves you time, because you don’t have to create all the content yourself). MORE
Planned Giving is a steadily growing area of focus for nonprofit fundraisers. Recent studies show that 33% of Americans are willing to consider making a bequest to a nonprofit organization, but only 5.3% of those over 50 have actually committed to doing so. With such a large group of potential donors waiting to be engaged, more and more nonprofits are devoting time and resources to Planned Giving programs. MORE
Little Mac’s tale of dental woe makes for a good story, but it raises the thorny issue of whether or not to use a cause marketing promotion for just a single issue. Trigger a one-issue cause marketing promotion only when the need is pressing, one-time, and solvable. MORE
Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart. MORE
3. Use Twitter to Promote Your News When you’re ready to start tweeting, our friends over at PR Newswire have also written a great article all about how to use Twitter to promote your news. . If you’re contemplating committing time to engaging people on Twitter – and it does take time – you need to ask yourself a bunch of other questions first. MORE
Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. MORE
Doing this promotion on Memorial Day was probably a conscience choice. Every retailer in the country runs sales promotions at Memorial Day. Since CSX isn’t promoting a product you can buy with Drop and Give Them 10, better not to compete against all the retail clutter of Memorial Day it seems to me. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. MORE
After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. The Harpoon Brewery is my Boston pick for the top Thanksgiving cause marketing promotion. MORE
Through our All-Access Pass training program and our Communications Director Mentoring Program , I meet many nonprofit communicators who are in coordinator or assistant positions and who want very much to be promoted to the manager or director level. MORE
The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.]. MORE
If you really want to elevate your hashtag game, you should download Kerri’s How to Use Hashtags to Promote Your Cause. Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training. MORE
10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Did your favorite promotion make my list, or did I pass it over? Third, Walgreens made fun a priority in this promotion. MORE
[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. Tags: Target Timberland imprinted promotional items City Year MORE
Similarly, Beyond Borders used social media to remind their audience about their passion for Haiti, as well as promote their hurricane relief campaign. How are you using social media to promote your year-end campaign? Guest blog by Candace Cody. MORE
Promote a video about a legacy donor. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Share a link to a legacy donor story. MORE
Brotherton Cadillac in Metro Seattle has launched a low cost, high-gloss promotion that makes terrific use of Twitter, generates donations for five. Car sales in September 2010 were up 18 percent over September 2009, a hopeful sign for the economy. MORE
I love this legacy giving promotion. Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving. It’s actually a placeholder for your beer! MORE
When paying to promote a post, narrowing in on a specific niche audience gives you greater financial control over your ad spend while maximizing potential outcomes as you are targeting those people most likely to be interested in taking an action in support of your cause. Drew Bernard. MORE
Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). MORE
A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?” Here’s the scale: 9-10 Net Promoter 7-8 Neutral 0-6 Detractor Subaru launched the ‘Share the Love’ promotion in 2008. MORE
Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. You will also see the form to download How to Use Hashtags to Promote Your Cause. (We’ve MORE
CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? would be promoted across the Facebookiverse. The ‘Promote’ button awaits your organization’s payment. MORE
Promotion Related Topics iMarketSmart
DECEMBER 7, 2016
I love this legacy giving promotion. Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving. It’s actually a placeholder for your beer!
Kivi's Nonprofit Communications Blog
JUNE 14, 2017
Our online social media campaign advisor Kerri Karvetski shows you how to harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause.
Kivi's Nonprofit Communications Blog
JULY 12, 2017
Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email).
Kivi's Nonprofit Communications Blog
FEBRUARY 15, 2018
Through our All-Access Pass training program and our Communications Director Mentoring Program , I meet many nonprofit communicators who are in coordinator or assistant positions and who want very much to be promoted to the manager or director level.
iMarketSmart
OCTOBER 30, 2017
Here are 5 videos for promoting legacy giving. The post 5 interesting videos that promote legacy giving appeared first on MarketSmart, LLC |. According to LegacyVoice these 5 are the best. I’m not so sure about that. But I do applaud the efforts. What do you think? Do you agree with their selections and think they are the best ? Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why Why you should add video to your website.
Kivi's Nonprofit Communications Blog
JUNE 11, 2014
Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. You will also see the form to download How to Use Hashtags to Promote Your Cause. (We’ve
Kivi's Nonprofit Communications Blog
MAY 16, 2016
Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags.
Kivi's Nonprofit Communications Blog
APRIL 8, 2015
If you really want to elevate your hashtag game, you should download Kerri’s How to Use Hashtags to Promote Your Cause. Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training.
iMarketSmart
JULY 20, 2015
Question: Does nostalgia promote charitable giving and volunteerism? The post Why you should use nostalgia to promote more giving appeared first on MarketSmart |. I recently stumbled on a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview.
Cause Related Marketing
AUGUST 22, 2012
Little Mac’s tale of dental woe makes for a good story, but it raises the thorny issue of whether or not to use a cause marketing promotion for just a single issue. Trigger a one-issue cause marketing promotion only when the need is pressing, one-time, and solvable.
Kivi's Nonprofit Communications Blog
JULY 8, 2014
Leili Khalessi. I’ve had a wonderful time getting to know Leili Khalessi over the last six months as she participated in our Communications Director Mentoring Program. I think I learned as much from the experience as she did!
J Campbell Social Marketing
APRIL 24, 2018
However, if you are a one-person nonprofit marketing shop, nonprofit event promotion can be challenging. How can you leverage social media channels to promote your event in a targeted, effective, and efficient way, without spending all your time on the computer or your phone?
SocialButterfly
APRIL 25, 2010
There’s been a development with Twitter (surprise). But this time, it’s for social good. A little link found itself on the Twitter homepage, and with it, Twitter has entered a more formal “Twitter for Social Good&# status. See the screen shot below.
J Campbell Social Marketing
JANUARY 16, 2018
So how can nonprofits best use Instagram to promote their fundraising message? Creating a simple graphic using free graphic design tools like Canva or Crello can be an effective way to engage supporters on Instagram and promote your fundraising campaigns.
Kivi's Nonprofit Communications Blog
AUGUST 11, 2015
When paying to promote a post, narrowing in on a specific niche audience gives you greater financial control over your ad spend while maximizing potential outcomes as you are targeting those people most likely to be interested in taking an action in support of your cause. Drew Bernard.
Non Profit Marketing 360
NOVEMBER 14, 2012
CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? would be promoted across the Facebookiverse. The ‘Promote’ button awaits your organization’s payment.
iMarketSmart
DECEMBER 8, 2014
How does she use Facebook to promote planned giving? Promote planned giving as a societal norm (something others are doing so they should do it too!). The post How to Use Facebook to Promote Planned Giving appeared first on MarketSmart.
J Campbell Social Marketing
NOVEMBER 22, 2016
Similarly, Beyond Borders used social media to remind their audience about their passion for Haiti, as well as promote their hurricane relief campaign. How are you using social media to promote your year-end campaign? Guest blog by Candace Cody.
Cause Related Marketing
MARCH 19, 2012
Usually I highlight transactional-style cause marketing in this space, but there are other possible relationships including ‘joint-issue promotion,’ a category suggested by Wymer and Sumu in their book Nonprofit and Business Sector Collaboration.
iMarketSmart
MARCH 29, 2017
Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart | .
NonProfit Branding
SEPTEMBER 5, 2012
The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].
Selfish Giving
DECEMBER 13, 2011
I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. Will this experiential promotion raise the most money? promotions) look the same. I love Christmastime!
J Campbell Social Marketing
MARCH 9, 2018
Today I answered your question: How can we use Facebook to promote our nonprofit events? ” They want to promote “meaningful interactions” between people and get us together IRL (in real life), which means showing us more events happening locally and events that are friends are interested in. Have you used Facebook to promote your nonprofit events? The post How Can We Use Facebook To Promote Our Nonprofit Events? Welcome to Facebook Fridays!
Selfish Giving
JANUARY 3, 2017
10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Did your favorite promotion make my list, or did I pass it over? Third, Walgreens made fun a priority in this promotion.
Kivi's Nonprofit Communications Blog
SEPTEMBER 15, 2011
Why on earth, they were both thinking, would a nonprofit want to promote what another nonprofit — one competing for participants and funding — is doing? But measured doses of promoting other people’s stuff is very, very good for you for the reasons I’ve mentioned above, and many others (like it saves you time, because you don’t have to create all the content yourself).
Cause Related Marketing
FEBRUARY 2, 2012
A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?” Here’s the scale: 9-10 Net Promoter 7-8 Neutral 0-6 Detractor Subaru launched the ‘Share the Love’ promotion in 2008.
NonProfit Branding
DECEMBER 6, 2011
Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.
Cause Related Marketing
JULY 31, 2012
If you’re a restaurant, even in the quick-service category, it’s hard to imagine a transactional cause marketing campaign you could launch more easily or quickly than a dessert promotion. In most cases you wouldn’t want to promote a salad or a main course.
iMarketSmart
APRIL 23, 2013
Promote a video about a legacy donor. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Share a link to a legacy donor story.
iMarketSmart
APRIL 23, 2013
Promote a video about a legacy donor. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Share a link to a legacy donor story.
Fundraising 123
FEBRUARY 28, 2013
He provided easy-to-understand, practical insight on the most common questions about Promoted Posts on Facebook. Should you do promoted posts and if so, how? . Promoted posts are certainly an option to reach more fans. However, promoting posts alone will not create success. As Alison Carlman points out in her experiment on using Promoted Posts , you have to have a goal, and you have to measure what works for your organization. How to think about promoted posts.
Selfish Giving
OCTOBER 18, 2011
Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. Our choices aren’t the only noteworthy “pinktober” promotions.
iMarketSmart
APRIL 23, 2014
Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart.
Cause Related Marketing
OCTOBER 20, 2010
Brotherton Cadillac in Metro Seattle has launched a low cost, high-gloss promotion that makes terrific use of Twitter, generates donations for five. Car sales in September 2010 were up 18 percent over September 2009, a hopeful sign for the economy.
Fundraising Coach
AUGUST 27, 2013
Facebook promotions used to be a weird thing. Now according to Facebook’s blog you can run those promotions without fear! Like to be entered. Nonprofits did them but technically, they risked Facebook deleting their page. Facebooks changes its terms again. This time for the good!
Cause Related Marketing
MAY 27, 2013
Doing this promotion on Memorial Day was probably a conscience choice. Every retailer in the country runs sales promotions at Memorial Day. Since CSX isn’t promoting a product you can buy with Drop and Give Them 10, better not to compete against all the retail clutter of Memorial Day it seems to me. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.
Cause Related Marketing
AUGUST 11, 2011
Last Sunday August 7, 2011 Boxtops for Education ran a tightly coordinated back to school promotion in my market, and probably yours as well. It featured dozens of ads in my local newspaper promoting many of its supporting brands. This is a back to school promotion.
Fundraising 123
JUNE 24, 2010
3. Use Twitter to Promote Your News When you’re ready to start tweeting, our friends over at PR Newswire have also written a great article all about how to use Twitter to promote your news. . If you’re contemplating committing time to engaging people on Twitter – and it does take time – you need to ask yourself a bunch of other questions first.
Cause Related Marketing
JUNE 24, 2013
The first one was “clearly describe the promotion.” The promoter of the concert is Reverb, which is a 501(c)(3) with a mission to make concerts more sustainable. Reverb frequently partners with other nonprofits in the tours it promotes. That’s a promotion we’ve all seen and can understand, right? Doesn''t that more clearly describe the cause marketing promotion?
iMarketSmart
FEBRUARY 15, 2013
If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative. Don’t fight the power.
Selfish Giving
NOVEMBER 22, 2011
After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. The Harpoon Brewery is my Boston pick for the top Thanksgiving cause marketing promotion.
Cause Related Marketing
FEBRUARY 12, 2008
[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. Tags: Target Timberland imprinted promotional items City Year
Cause Related Marketing
DECEMBER 1, 2011
Yesterday Tempur-Pedic, which sells mattresses, ended a month-long promotion in support of the Pancreatic Cancer Action Network. But a second element of the promotion remains in place.
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