Expert insights. Personalized for you.
I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I The company also distributes promotional products as part of its product and service mix. Three Ways Nonprofits Can Use Promotional Products Effectively. And, with the thousands of fundraising marketing options available today, where do promotional products fit? Here are three ways to use promotional products effectively: Build brand awareness. MORE
I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. After a successful campaign last year with Holiday Heroes , Radio Shack is back with ‘ So Right’ holiday promotion this month. Will this experiential promotion raise the most money? promotions) look the same. These cause promotions top my Christmas list. I love Christmastime! MORE
Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions. Our choices aren’t the only noteworthy “pinktober” promotions. MORE
However, if you are a one-person nonprofit marketing shop, nonprofit event promotion can be challenging. How can you leverage social media channels to promote your event in a targeted, effective, and efficient way, without spending all your time on the computer or your phone? There is no way that you can sell all the tickets, find all the sponsors, meet with all the vendors, get all the permits, and do all the event promotion by yourself. MORE
Question: Does nostalgia promote charitable giving and volunteerism? The post Why you should use nostalgia to promote more giving appeared first on MarketSmart |. I recently stumbled on a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview. Nostalgia is a very personal, social emotion that involves momentous life events and social bonds. Charitable giving is a very personal, social behavior. MORE
Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart | . A well-known speaker once led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests. MORE
Today I answered your question: How can we use Facebook to promote our nonprofit events? ” They want to promote “meaningful interactions” between people and get us together IRL (in real life), which means showing us more events happening locally and events that are friends are interested in. Have you used Facebook to promote your nonprofit events? The post How Can We Use Facebook To Promote Our Nonprofit Events? Welcome to Facebook Fridays! MORE
Our online social media campaign advisor Kerri Karvetski shows you how to harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. You probably know that hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag. MORE
In most cases, the single day of giving involves weeks of preparation; making calendars, creating fundraising websites, and prepping … Continue reading "Promoting Your GivingTuesday Campaign: 6 Ideas to Help Amplify Your Results Before Kickoff". The post Promoting Your GivingTuesday Campaign: 6 Ideas to Help Amplify Your Results Before Kickoff appeared first on Fundraising Report Card Guest post by Candace Cody from CauseVox. MORE
If you’re a restaurant, even in the quick-service category, it’s hard to imagine a transactional cause marketing campaign you could launch more easily or quickly than a dessert promotion. In most cases you wouldn’t want to promote a salad or a main course. But with an appetizer, drink or dessert promotion you could quite possibly raise the average ticket price by several dollars. The key in such a cause marketing promotion is… well… the promotion. MORE
Whether you’ve started selling tickets, are just beginning to think about your theme, or your event is next week, it’s a good idea to get a good grasp on how you will promote your event. Have a charity event coming up? Social Social Fundraising MORE
Usually I highlight transactional-style cause marketing in this space, but there are other possible relationships including ‘joint-issue promotion,’ a category suggested by Wymer and Sumu in their book Nonprofit and Business Sector Collaboration. By that they mean a sponsor promoting various aspects of a cause outreach effort or mission. At left are two examples of cause marketing based on joint-issue promotion. MORE
The first one was “clearly describe the promotion.” The promoter of the concert is Reverb, which is a 501(c)(3) with a mission to make concerts more sustainable. Reverb frequently partners with other nonprofits in the tours it promotes. That’s a promotion we’ve all seen and can understand, right? Doesn''t that more clearly describe the cause marketing promotion? MORE
How does she use Facebook to promote planned giving? Promote planned giving as a societal norm (something others are doing so they should do it too!). The post How to Use Facebook to Promote Planned Giving appeared first on MarketSmart. Amy Goldman (Vice President, Planned Giving – City of Hope) is the fearless leader of one of the most talented and hardest working planned giving teams I have ever had the pleasure of meeting. MORE
He provided easy-to-understand, practical insight on the most common questions about Promoted Posts on Facebook. Should you do promoted posts and if so, how? . Promoted posts are certainly an option to reach more fans. However, promoting posts alone will not create success. As Alison Carlman points out in her experiment on using Promoted Posts , you have to have a goal, and you have to measure what works for your organization. How to think about promoted posts. MORE
So how can nonprofits best use Instagram to promote their fundraising message? Creating a simple graphic using free graphic design tools like Canva or Crello can be an effective way to engage supporters on Instagram and promote your fundraising campaigns. The post 5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram appeared first on JCSM. Frustrated with all the changes coming to the Facebook News Feed? It may be time to consider getting on Instagram! MORE
Promote a video about a legacy donor. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Share a link to a legacy donor story. Publicize rate changes or smart giving opportunities that can deliver unique donor benefits (and have a deadline). Share information about past gifts and how people still benefit from those gifts today. Provide offers for free estate planning information. MORE
Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags. This download has everything you need to know to get started: Benefits of hashtags. List of hashtags relevant to nonprofits. How to create a new hashtag for an event, campaign, or program and get others to use it. MORE
Leili Khalessi. I’ve had a wonderful time getting to know Leili Khalessi over the last six months as she participated in our Communications Director Mentoring Program. I think I learned as much from the experience as she did! I see too many nonprofit communications directors who are treated like gophers, or the catch-all dumping grounds for work no one else in the office wants to do. MORE
Facebook promotions used to be a weird thing. Now according to Facebook’s blog you can run those promotions without fear! Like to be entered. Nonprofits did them but technically, they risked Facebook deleting their page. Facebooks changes its terms again. This time for the good! You’re now able to use likes and comments as votes and entries into contests. Sure, for some of you this is dull. We’ve already been doing all that. MORE
Here are 5 videos for promoting legacy giving. The post 5 interesting videos that promote legacy giving appeared first on MarketSmart, LLC |. According to LegacyVoice these 5 are the best. I’m not so sure about that. But I do applaud the efforts. What do you think? Do you agree with their selections and think they are the best ? Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why Why you should add video to your website. MORE
There’s been a development with Twitter (surprise). But this time, it’s for social good. A little link found itself on the Twitter homepage, and with it, Twitter has entered a more formal “Twitter for Social Good&# status. See the screen shot below. If you click on that little link, you are directed to “ hope140.org &# with a personal note from @ev and @biz, the founders of Twitter. MORE
Why on earth, they were both thinking, would a nonprofit want to promote what another nonprofit — one competing for participants and funding — is doing? But measured doses of promoting other people’s stuff is very, very good for you for the reasons I’ve mentioned above, and many others (like it saves you time, because you don’t have to create all the content yourself). MORE
Planned Giving is a steadily growing area of focus for nonprofit fundraisers. Recent studies show that 33% of Americans are willing to consider making a bequest to a nonprofit organization, but only 5.3% of those over 50 have actually committed to doing so. With such a large group of potential donors waiting to be engaged, more and more nonprofits are devoting time and resources to Planned Giving programs. MORE
Little Mac’s tale of dental woe makes for a good story, but it raises the thorny issue of whether or not to use a cause marketing promotion for just a single issue. Trigger a one-issue cause marketing promotion only when the need is pressing, one-time, and solvable. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. MORE
3. Use Twitter to Promote Your News When you’re ready to start tweeting, our friends over at PR Newswire have also written a great article all about how to use Twitter to promote your news. . If you’re contemplating committing time to engaging people on Twitter – and it does take time – you need to ask yourself a bunch of other questions first. MORE
Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart. Recently, a well-known speaker led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests. MORE
Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. MORE
Doing this promotion on Memorial Day was probably a conscience choice. Every retailer in the country runs sales promotions at Memorial Day. Since CSX isn’t promoting a product you can buy with Drop and Give Them 10, better not to compete against all the retail clutter of Memorial Day it seems to me. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. MORE
Through our All-Access Pass training program and our Communications Director Mentoring Program , I meet many nonprofit communicators who are in coordinator or assistant positions and who want very much to be promoted to the manager or director level. While lots of factors go into who gets those jobs, here are three tips that anyone interested in being promoted to a higher level nonprofit communications job should consider. MORE
The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.]. MORE
If you really want to elevate your hashtag game, you should download Kerri’s How to Use Hashtags to Promote Your Cause. Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training. Last week, she published 5 Easy Hashtags Hacks for Nonprofit Marketers and before that she gave us a great case study on how Mom Rising uses hashtags to meet its mission. MORE
10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Best Cause Marketing Promotions of 2015 Best Cause Marketing Promotions of 2014 Best Cause Marketing Promotions of 2013 My goal every January remains the same: to inspire you to create interesting, effective and lucrative cause marketing promotions that transform your cause and the world. MORE
[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. Tags: Target Timberland imprinted promotional items City Year MORE
Similarly, Beyond Borders used social media to remind their audience about their passion for Haiti, as well as promote their hurricane relief campaign. How are you using social media to promote your year-end campaign? The post 4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign appeared first on JCSM. Guest blog by Candace Cody. MORE
Promote a video about a legacy donor. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Share a link to a legacy donor story. Publicize rate changes or smart giving opportunities that can deliver unique donor benefits (and have a deadline). Share information about past gifts and how people still benefit from those gifts today. Provide offers for free estate planning information. MORE
In my latest flash class with DonorSearch, I go over exactly what is required in promoting a successful #GivingTuesday campaign for your nonprofit. Battle-tested tools and apps to create great visuals and videos to promote the campaign. How to Promote Your #GivingTuesday Campaign to Get More Buzz from Julia Campbell. The post How to Promote Your #GivingTuesday Campaign To Get More Buzz appeared first on marketing for the modern nonprofit. MORE
I love this legacy giving promotion. Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving. The post Here’s one great legacy giving promotion appeared first on MarketSmart | . It’s actually a placeholder for your beer! MORE
Do you want get the secrets to promoting and marketing your giving day to get more donations and more engagement? The post How to Market and Promote Your Nonprofit Giving Day appeared first on marketing for the modern nonprofit. Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. MORE
When paying to promote a post, narrowing in on a specific niche audience gives you greater financial control over your ad spend while maximizing potential outcomes as you are targeting those people most likely to be interested in taking an action in support of your cause. Conversely, Organic Post Interest targeting is a great tool when you are looking to promote content that appeals to a subset of your audience and when you want to influence who Facebook will deliver it to. MORE
Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). Many nonprofits run events where the development department sells sponsorships, and many also accept major-donor sponsorships for general operating support. In return, the sponsors receive a list of benefits. MORE
A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?” Here’s the scale: 9-10 Net Promoter 7-8 Neutral 0-6 Detractor Subaru launched the ‘Share the Love’ promotion in 2008. MORE
CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? would be promoted across the Facebookiverse. We want to show you how to promote a post if you are unfamiliar with the easy process, but we also want to call attention to the fact that many power users are not finding the return on investment that Facebook claims. Promoting a post is dead simple. MORE
Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. At just four pages, How to Use Hashtags to Promote Your Cause is a quick read, but it’s packed full of just about everything you need to know to get started: Benefits of hashtags. You will also see the form to download How to Use Hashtags to Promote Your Cause. (We’ve MORE
Promotion Related Topics iMarketSmart
DECEMBER 7, 2016
I love this legacy giving promotion. Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving. The post Here’s one great legacy giving promotion appeared first on MarketSmart | . It’s actually a placeholder for your beer!
J Campbell Social Marketing
FEBRUARY 18, 2019
Do you want get the secrets to promoting and marketing your giving day to get more donations and more engagement? The post How to Market and Promote Your Nonprofit Giving Day appeared first on marketing for the modern nonprofit. Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
J Campbell Social Marketing
NOVEMBER 1, 2019
In my latest flash class with DonorSearch, I go over exactly what is required in promoting a successful #GivingTuesday campaign for your nonprofit. Battle-tested tools and apps to create great visuals and videos to promote the campaign. How to Promote Your #GivingTuesday Campaign to Get More Buzz from Julia Campbell. The post How to Promote Your #GivingTuesday Campaign To Get More Buzz appeared first on marketing for the modern nonprofit.
iMarketSmart
OCTOBER 30, 2017
Here are 5 videos for promoting legacy giving. The post 5 interesting videos that promote legacy giving appeared first on MarketSmart, LLC |. According to LegacyVoice these 5 are the best. I’m not so sure about that. But I do applaud the efforts. What do you think? Do you agree with their selections and think they are the best ? Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why Why you should add video to your website.
Kivi's Nonprofit Communications Blog
JUNE 14, 2017
Our online social media campaign advisor Kerri Karvetski shows you how to harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. You probably know that hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag.
J Campbell Social Marketing
APRIL 24, 2018
However, if you are a one-person nonprofit marketing shop, nonprofit event promotion can be challenging. How can you leverage social media channels to promote your event in a targeted, effective, and efficient way, without spending all your time on the computer or your phone? There is no way that you can sell all the tickets, find all the sponsors, meet with all the vendors, get all the permits, and do all the event promotion by yourself.
Kivi's Nonprofit Communications Blog
JULY 12, 2017
Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). Many nonprofits run events where the development department sells sponsorships, and many also accept major-donor sponsorships for general operating support. In return, the sponsors receive a list of benefits.
iMarketSmart
JULY 20, 2015
Question: Does nostalgia promote charitable giving and volunteerism? The post Why you should use nostalgia to promote more giving appeared first on MarketSmart |. I recently stumbled on a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview. Nostalgia is a very personal, social emotion that involves momentous life events and social bonds. Charitable giving is a very personal, social behavior.
CrowdRise
APRIL 17, 2019
Whether you’ve started selling tickets, are just beginning to think about your theme, or your event is next week, it’s a good idea to get a good grasp on how you will promote your event. Have a charity event coming up? Social Social Fundraising
NonProfit Branding
SEPTEMBER 5, 2012
The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) The Key Yardstick: Of three basic metrics, number of impressions is the [.].
EveryAction
MAY 21, 2018
Planned Giving is a steadily growing area of focus for nonprofit fundraisers. Recent studies show that 33% of Americans are willing to consider making a bequest to a nonprofit organization, but only 5.3% of those over 50 have actually committed to doing so. With such a large group of potential donors waiting to be engaged, more and more nonprofits are devoting time and resources to Planned Giving programs.
Kivi's Nonprofit Communications Blog
FEBRUARY 15, 2018
Through our All-Access Pass training program and our Communications Director Mentoring Program , I meet many nonprofit communicators who are in coordinator or assistant positions and who want very much to be promoted to the manager or director level. While lots of factors go into who gets those jobs, here are three tips that anyone interested in being promoted to a higher level nonprofit communications job should consider.
Non Profit Marketing 360
NOVEMBER 14, 2012
CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? would be promoted across the Facebookiverse. We want to show you how to promote a post if you are unfamiliar with the easy process, but we also want to call attention to the fact that many power users are not finding the return on investment that Facebook claims. Promoting a post is dead simple.
Kivi's Nonprofit Communications Blog
JUNE 11, 2014
Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. At just four pages, How to Use Hashtags to Promote Your Cause is a quick read, but it’s packed full of just about everything you need to know to get started: Benefits of hashtags. You will also see the form to download How to Use Hashtags to Promote Your Cause. (We’ve
J Campbell Social Marketing
JANUARY 16, 2018
So how can nonprofits best use Instagram to promote their fundraising message? Creating a simple graphic using free graphic design tools like Canva or Crello can be an effective way to engage supporters on Instagram and promote your fundraising campaigns. The post 5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram appeared first on JCSM. Frustrated with all the changes coming to the Facebook News Feed? It may be time to consider getting on Instagram!
Kivi's Nonprofit Communications Blog
APRIL 8, 2015
If you really want to elevate your hashtag game, you should download Kerri’s How to Use Hashtags to Promote Your Cause. Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training. Last week, she published 5 Easy Hashtags Hacks for Nonprofit Marketers and before that she gave us a great case study on how Mom Rising uses hashtags to meet its mission.
Cause Related Marketing
MARCH 19, 2012
Usually I highlight transactional-style cause marketing in this space, but there are other possible relationships including ‘joint-issue promotion,’ a category suggested by Wymer and Sumu in their book Nonprofit and Business Sector Collaboration. By that they mean a sponsor promoting various aspects of a cause outreach effort or mission. At left are two examples of cause marketing based on joint-issue promotion.
Kivi's Nonprofit Communications Blog
MAY 16, 2016
Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags. This download has everything you need to know to get started: Benefits of hashtags. List of hashtags relevant to nonprofits. How to create a new hashtag for an event, campaign, or program and get others to use it.
Cause Related Marketing
FEBRUARY 2, 2012
A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?” Here’s the scale: 9-10 Net Promoter 7-8 Neutral 0-6 Detractor Subaru launched the ‘Share the Love’ promotion in 2008.
iMarketSmart
DECEMBER 8, 2014
How does she use Facebook to promote planned giving? Promote planned giving as a societal norm (something others are doing so they should do it too!). The post How to Use Facebook to Promote Planned Giving appeared first on MarketSmart. Amy Goldman (Vice President, Planned Giving – City of Hope) is the fearless leader of one of the most talented and hardest working planned giving teams I have ever had the pleasure of meeting.
NonProfit Branding
DECEMBER 6, 2011
Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.
Selfish Giving
DECEMBER 13, 2011
I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. After a successful campaign last year with Holiday Heroes , Radio Shack is back with ‘ So Right’ holiday promotion this month. Will this experiential promotion raise the most money? promotions) look the same. These cause promotions top my Christmas list. I love Christmastime!
Kivi's Nonprofit Communications Blog
JULY 8, 2014
Leili Khalessi. I’ve had a wonderful time getting to know Leili Khalessi over the last six months as she participated in our Communications Director Mentoring Program. I think I learned as much from the experience as she did! I see too many nonprofit communications directors who are treated like gophers, or the catch-all dumping grounds for work no one else in the office wants to do.
SocialButterfly
APRIL 25, 2010
There’s been a development with Twitter (surprise). But this time, it’s for social good. A little link found itself on the Twitter homepage, and with it, Twitter has entered a more formal “Twitter for Social Good&# status. See the screen shot below. If you click on that little link, you are directed to “ hope140.org &# with a personal note from @ev and @biz, the founders of Twitter.
J Campbell Social Marketing
NOVEMBER 22, 2016
Similarly, Beyond Borders used social media to remind their audience about their passion for Haiti, as well as promote their hurricane relief campaign. How are you using social media to promote your year-end campaign? The post 4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign appeared first on JCSM. Guest blog by Candace Cody.
J Campbell Social Marketing
MARCH 9, 2018
Today I answered your question: How can we use Facebook to promote our nonprofit events? ” They want to promote “meaningful interactions” between people and get us together IRL (in real life), which means showing us more events happening locally and events that are friends are interested in. Have you used Facebook to promote your nonprofit events? The post How Can We Use Facebook To Promote Our Nonprofit Events? Welcome to Facebook Fridays!
Fundraising 123
FEBRUARY 28, 2013
He provided easy-to-understand, practical insight on the most common questions about Promoted Posts on Facebook. Should you do promoted posts and if so, how? . Promoted posts are certainly an option to reach more fans. However, promoting posts alone will not create success. As Alison Carlman points out in her experiment on using Promoted Posts , you have to have a goal, and you have to measure what works for your organization. How to think about promoted posts.
iMarketSmart
MARCH 29, 2017
Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart | . A well-known speaker once led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests.
Fundraising Coach
AUGUST 27, 2013
Facebook promotions used to be a weird thing. Now according to Facebook’s blog you can run those promotions without fear! Like to be entered. Nonprofits did them but technically, they risked Facebook deleting their page. Facebooks changes its terms again. This time for the good! You’re now able to use likes and comments as votes and entries into contests. Sure, for some of you this is dull. We’ve already been doing all that.
Kivi's Nonprofit Communications Blog
AUGUST 11, 2015
When paying to promote a post, narrowing in on a specific niche audience gives you greater financial control over your ad spend while maximizing potential outcomes as you are targeting those people most likely to be interested in taking an action in support of your cause. Conversely, Organic Post Interest targeting is a great tool when you are looking to promote content that appeals to a subset of your audience and when you want to influence who Facebook will deliver it to.
Selfish Giving
JANUARY 3, 2017
10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Best Cause Marketing Promotions of 2015 Best Cause Marketing Promotions of 2014 Best Cause Marketing Promotions of 2013 My goal every January remains the same: to inspire you to create interesting, effective and lucrative cause marketing promotions that transform your cause and the world.
Kivi's Nonprofit Communications Blog
SEPTEMBER 15, 2011
Why on earth, they were both thinking, would a nonprofit want to promote what another nonprofit — one competing for participants and funding — is doing? But measured doses of promoting other people’s stuff is very, very good for you for the reasons I’ve mentioned above, and many others (like it saves you time, because you don’t have to create all the content yourself).
Cause Related Marketing
JULY 31, 2012
If you’re a restaurant, even in the quick-service category, it’s hard to imagine a transactional cause marketing campaign you could launch more easily or quickly than a dessert promotion. In most cases you wouldn’t want to promote a salad or a main course. But with an appetizer, drink or dessert promotion you could quite possibly raise the average ticket price by several dollars. The key in such a cause marketing promotion is… well… the promotion.
iMarketSmart
APRIL 23, 2013
Promote a video about a legacy donor. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Share a link to a legacy donor story. Publicize rate changes or smart giving opportunities that can deliver unique donor benefits (and have a deadline). Share information about past gifts and how people still benefit from those gifts today. Provide offers for free estate planning information.
Cause Related Marketing
MAY 27, 2013
Doing this promotion on Memorial Day was probably a conscience choice. Every retailer in the country runs sales promotions at Memorial Day. Since CSX isn’t promoting a product you can buy with Drop and Give Them 10, better not to compete against all the retail clutter of Memorial Day it seems to me. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.
iMarketSmart
APRIL 23, 2013
Promote a video about a legacy donor. Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Share a link to a legacy donor story. Publicize rate changes or smart giving opportunities that can deliver unique donor benefits (and have a deadline). Share information about past gifts and how people still benefit from those gifts today. Provide offers for free estate planning information.
Fundraising 123
JUNE 24, 2010
3. Use Twitter to Promote Your News When you’re ready to start tweeting, our friends over at PR Newswire have also written a great article all about how to use Twitter to promote your news. . If you’re contemplating committing time to engaging people on Twitter – and it does take time – you need to ask yourself a bunch of other questions first.
Cause Related Marketing
JUNE 24, 2013
The first one was “clearly describe the promotion.” The promoter of the concert is Reverb, which is a 501(c)(3) with a mission to make concerts more sustainable. Reverb frequently partners with other nonprofits in the tours it promotes. That’s a promotion we’ve all seen and can understand, right? Doesn''t that more clearly describe the cause marketing promotion?
Selfish Giving
OCTOBER 18, 2011
Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions. Our choices aren’t the only noteworthy “pinktober” promotions.
Fundraising Report Card
NOVEMBER 21, 2019
In most cases, the single day of giving involves weeks of preparation; making calendars, creating fundraising websites, and prepping … Continue reading "Promoting Your GivingTuesday Campaign: 6 Ideas to Help Amplify Your Results Before Kickoff". The post Promoting Your GivingTuesday Campaign: 6 Ideas to Help Amplify Your Results Before Kickoff appeared first on Fundraising Report Card Guest post by Candace Cody from CauseVox.
iMarketSmart
APRIL 23, 2014
Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart. Recently, a well-known speaker led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that about 2.5 million people died in the U.S. in 2012 with an estimated 6% (150,000) leaving charitable bequests.
Fundraising Coach
MARCH 18, 2013
I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I The company also distributes promotional products as part of its product and service mix. Three Ways Nonprofits Can Use Promotional Products Effectively. And, with the thousands of fundraising marketing options available today, where do promotional products fit? Here are three ways to use promotional products effectively: Build brand awareness.
Cause Related Marketing
FEBRUARY 12, 2008
[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. Tags: Target Timberland imprinted promotional items City Year
87 
Let's personalize your content