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Getting Started with Location-Based Services Requires Foresight, Practicality

Getting Attention

Joe blogs on cause marketing and how social media, location-based services and mobile technology are revolutionizing the field at

Social Marketing and Marketing Social Services

Social Marketing and Social Change

One shortcoming many social marketers have is that they are unaccustomed to designing services. What might that look like? in press).

12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

I have added to their findings several other features that more recent experiences suggest can add to program effectiveness. References. 2007).

Foursquare Cause Marketing Starts with Loyalty Programs

Selfish Giving

Finagle was intrigued with Foursquare and how they could use the service to connect with and reward customers at their nine area stores.

3 Resources to Raise More Money with Products & Services

Selfish Giving

When shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. So pay attention!

EAST: A Method for Applying Insights in Social Marketing Programs

Social Marketing and Social Change

Reduce the ‘hassle factor’ of taking up a service. Social marketers should always be on the lookout for new ideas about changing behaviors.

Productive Partnering with Program Peers—Outcomes Not Outputs

Getting Attention

Working productively with your program colleagues is a challenge you often discuss with me. Win-Win. Thanks, Joe, for sharing what works.

Grants for Service Dogs Programs

Seeking Grant Money Today

Planet Dog Foundation Offers Funding for Service Dog Programs Deadline: August 1, 2008 (Letters of Intent) The Planet Dog Foundation ( [link] ) seeks to support worthy organizations through a grantmaking program designed to support 501(c)(3) not-for-profit partners nationwide. From The Foundation Center. RFP Link: [link].

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

MT: For the CEOs and the executive directors listening, and the board members, they may be struggling to make their programs effective. Welcome.

Service-Dominant Logic and Social Marketing

Social Marketing and Social Change

Is it time for more of us to loosen our grip on the 4Ps of the marketing mix as a necessary ingredient or benchmark for social marketing programs? A different worldview of marketing is emerging, one that seems well-suited to social marketing programs. The fundamental assertion of S-D Logic is that all exchanges are service-based.

Starting a Business Program- PART 2

A Small Change

When starting your program you can look to develop in a few different ways (cont’d): Have businesses sponsor event or programs.

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

The report finds that high performing fundraising programs promoted a culture of philanthropy. picture by mb21 on Flickr. Why is this? And fail.

Is Your Road to Success Paved with Location Paved Services?

Selfish Giving

Most of the major location-based cause marketing programs have been ATD’s. Loyalty Programs. Action-Triggered Donations (ATD).

The Best of Social Marketing in 2016

Social Marketing and Social Change

Assessing program coverage of two approaches to distributing a complementary feeding supplement to infants and young children in Ghana. 2016).

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. Location: Atlanta, GA.

What’s The Best Cause Marketing Program for My Business?

Selfish Giving

You can review the different types of cause marketing programs here. Keep your program simple. Pathos should drive your program.

Incentives for Change in Public Health and Social Marketing Programs

Social Marketing and Social Change

Charging fees for this screening service is much like the product pricing models used in social marketing programs in developing countries.

Creating Personas for Priority Groups of Social Marketing Programs

Social Marketing and Social Change

These traits should help staff and partners connect with the type of person who is your program priority. Married and/or Cohabiting Urban Man.

Build a robust monthly giving program for long-term growth


Organizations with robust monthly giving programs fared much better during the recent economic downturn than those with stagnant programs.

LinkedIn Launches Board Connect Service

Nonprofit Consultant Blog

LinkedIn, the social network for professionals of all sectors, has just announced the launch of their new Board Connect service for nonprofit organizations. Likewise, professionals interested in board service can search out organizations that meet their interests. So, what could be wrong with all this? I will also agree with Ms.

Delight to Connect (Case Study: Relationship Building)

Getting Attention

Consider the possibilities for making your donation thank you or program registration emails more meaningful and memorable. Branding and Messages customer service message development Nonprofit Communications nonprofit marketing Zappos Zappos is known for its operations smarts and customer-friendly orientation. times daily.

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

It is VERY different from pretesting draft messages (in all their formats) and prototypes of products and services before putting them into final form.

Integrating channels to spark hot monthly giving programs


By Eric Overman, Vice President for Digital Strategy and Integrated Services. No doubt, a robust monthly giving program provides many benefits.

Guest post: New Donors Do Join Monthly Giving Programs! by Erica Waasdorp

Wild Woman Fundraising

New Donors Do Join Monthly Giving Programs! Monthly Giving is probably the one fundraising program surrounded by the highest number of myths.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Get your program up and running if you don’t have one Facebook communities are increasingly active , with 2.5 in 2011).

Big Data hits Nonprofits! POW!

Wild Woman Fundraising

You’re working for a social services nonprofit. You can also see what nonprofits are there, and what their service area is.

Making Your Case for Support for the Arts

Wild Woman Fundraising

They would say, “Well, we want to give to you, but part of our grantmaking is also human services, and we think that is more important.”

Case 58

Does Marketing Matter to your Program Staff?

Mission Minded

She went on to explain that she felt this way because she was a “program person&# and that marketing doesn’t matter for people doing direct service.

6 ways you can be an effective nonprofit leader

Wild Woman Fundraising

And then if there’s an opportunity for you to learn something, like a more effective way to deliver services, then learn it. Ask for help.

I was wrong

Wild Woman Fundraising

It mostly comes from program income. Program service fees – the green slice. Seriously. Check it out. Thanks Gayle! By Gayle L.

Being More Creative

Social Marketing and Social Change

They should be in your program or creative brief ). Campaigns and Programs Marketing Management Nothing else (should) count.

The Best in Social Marketing in 2013

Social Marketing and Social Change

Evers at al describe a social marketing program with well-defined segments. All but 1 program focused on behavior change. 2013). ''Get

Tonga 26

Changes to Our Communications Director Mentoring Program

Kivi's Nonprofit Communications Blog

We are now accepting registrations for Session #8 of the Mentoring Program for Nonprofit Communications Directors.

Guidelines for the Review of Social Marketing Papers

Social Marketing and Social Change

Are program objectives clear (how will success be determined)? Is a program monitoring system in place? Is there a theory of change ?

The Best of Social Marketing in 2014

Social Marketing and Social Change

Yes, the Bhagwat piece is two case studies, but I can take a story that is sprinkled with data and demonstrates a new application of social marketing - to food fortification programs in India. were randomized to receive no intervention or a social marketing program. Pick up most textbooks on social marketing and read the references.

Local Toyota Service Centers and Weber State Automotive Training Programs

Cause Related Marketing

Affinity in Cause-Related MarketingImplicit in any successful cause-related marketing campaign is the idea of affinity. Jude Children’s Research. Jude American Idol the Necessity of Affinity in Cause Marketing Randy Jackson

Canadians speak out on the future of government eServices

Public Sector Marketing 2.0

It has a rather long name “ Next Generation of eservices – CitizenCompass – Enhancing service delivery in the Canadian public sector “, however it’s quite informative nonetheless. The Choicebook outlined the following key issues related to eServices: Automatic notification services. Mobile services.

Starting Your Major Gifts Program

Wild Woman Fundraising

Once you’ve gotten over that, Here are 3 objectives of a major gift program. Service on a board or committee. Tags: Board Fundraising Leadership Major Gifts board asks face to face ask jerry panas leadership gifts mazarine treyz overcoming resistance to asking starting your major gifts program

When the axe man cometh, 6 ways to save your program with story

Nonprofit Marketing Blog

And I also posed the question, what does this tale tell us about saving our own programs from the budget axe? And they succeeded.

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

In the last couple of years a number of e-blast services have arisen and many of them have packages geared toward not-for-profits.