Getting Started with Location-Based Services Requires Foresight, Practicality

Getting Attention

Joe blogs on cause marketing and how social media, location-based services and mobile technology are revolutionizing the field at Foursquare, the dominate location based service currently has eight million users. The second step is pick your location-based service.

Social Marketing and Marketing Social Services

Social Marketing and Social Change

" Given the sheer numbers and ubiquity of social services available to meet people’s needs and work toward a better society, there have been few documented efforts to integrate social marketing into service delivery.

Trending Sources

3 Resources to Raise More Money with Products & Services

Selfish Giving

When shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. After a charity pinup program , purchase-triggered donations are one of the more lucrative cause marketing fundraisers.

Foursquare Cause Marketing Starts with Loyalty Programs

Selfish Giving

Last month during a visit to a Finagle-A-Bagel store in Chestnut Hill, Massachusetts to pick up a check for $25,000 from the Finagle team and their owner, Laura Trust , we got talking about social media, specifically, location-based services.

Applying Service-Dominant Logic to Social Marketing Programs

Social Marketing and Social Change

Many social marketing programs, and most public health ones, have shied away from working with their customers or members of their priority groups. Rather, we have stuck with the ‘marketing-to’ approach that Lusch (2007) describes as one of stimulating demand through use of the 4Ps in order to get customers to purchase goods, use services or adopt behaviors, and then be satisfied with their decision, in order to meet organizational (or social) objectives.

Starting a Business Program- PART 2

A Small Change

When starting your program you can look to develop in a few different ways (cont’d): Have businesses sponsor event or programs. The problem is that the folks that are attending our event are not a natural client base for party rental services and tech equipment.

Productive Partnering with Program Peers—Outcomes Not Outputs

Getting Attention

Working productively with your program colleagues is a challenge you often discuss with me. You tell me how you do your best with limited resources and try to prioritize on what will advance organizational goals, but that your program colleagues frequently just don’t get it.

Grants for Service Dogs Programs

Seeking Grant Money Today

Planet Dog Foundation Offers Funding for Service Dog Programs Deadline: August 1, 2008 (Letters of Intent) The Planet Dog Foundation ( [link] ) seeks to support worthy organizations through a grantmaking program designed to support 501(c)(3) not-for-profit partners nationwide. The goal of the program is to fund new and proven initiatives that bring people and pets together for mutual benefit and support. From The Foundation Center.

Service-Dominant Logic and Social Marketing

Social Marketing and Social Change

Is it time for more of us to loosen our grip on the 4Ps of the marketing mix as a necessary ingredient or benchmark for social marketing programs? The essence of their arguments come down to three issues: The internal orientation of the marketing mix in which the four elements are controlled by the producer of goods, services and behavioral offerings has little involvement or interaction with customers. The fundamental assertion of S-D Logic is that all exchanges are service-based.

[Guest Post] Top 10 Tips for Growing Your Matching Gift Program

Fundraising Coach

Top 10 Tips for Growing Your Matching Gift Program. That’s the principle behind matching gift programs. If everyone is aware of matching gift programs, you’ll be able to help donors make their donations go further, even if you don’t have a specialized team of matching gift experts.

Is Your Road to Success Paved with Location Paved Services?

Selfish Giving

Most of the major location-based cause marketing programs have been ATD’s. Loyalty Programs. Not all small businesses are ready for location-based services, but every business is eager to save money and build customer loyalty.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

MT: For the CEOs and the executive directors listening, and the board members, they may be struggling to make their programs effective. So like I was talking about the number of program participants or the outcomes the program has had over the last ten years. Hey, everybody.

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

The report finds that high performing fundraising programs promoted a culture of philanthropy. Fund development is viewed and valued as a mission-aligned program of the organization. It’s like a company with only one salesperson and no customer service people.

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I Here are the seven best local cause marketing programs for 2010.

The Best of Social Marketing in 2016

Social Marketing and Social Change

Assessing program coverage of two approaches to distributing a complementary feeding supplement to infants and young children in Ghana. Both delivery models were implemented sub-nationally as 1-year pilot programs, with the aim of informing the design of a scaled-up program.

Best 42

What’s The Best Cause Marketing Program for My Business?

Selfish Giving

Once you have partner, the question becomes what should you do for a cause marketing program that will best serve the cause and your business (remembering, of course, that cause marketing is win-win). You can review the different types of cause marketing programs here.

Incentives for Change in Public Health and Social Marketing Programs

Social Marketing and Social Change

The two cases they used to illustrate their approach to incorporating social marketing into public health interventions included charging people nominal fees for participating in community blood cholesterol screening programs and awarding prizes for participating in a quit smoking contest.

Creating Personas for Priority Groups of Social Marketing Programs

Social Marketing and Social Change

These personas or archetypes might be developed for current or desired users of products or services as well as for people who engage in a behavior we are trying to change or who are open to trying a new behavior.

Build a robust monthly giving program for long-term growth


Organizations with robust monthly giving programs fared much better during the recent economic downturn than those with stagnant programs. The most profitable programs have specifically harnessed the online medium to recruit, cultivate, retain and upgrade their monthly donors.

LinkedIn Launches Board Connect Service

Nonprofit Consultant Blog

LinkedIn, the social network for professionals of all sectors, has just announced the launch of their new Board Connect service for nonprofit organizations. Likewise, professionals interested in board service can search out organizations that meet their interests. Best of all, the service is free to nonprofits ( business use of the Talent Finder can cost $1,000). She states that this is true, not just of LinkedIn's new service, but of all board matching programs.

Delight to Connect (Case Study: Relationship Building)

Getting Attention

Consider the possibilities for making your donation thank you or program registration emails more meaningful and memorable. Branding and Messages customer service message development Nonprofit Communications nonprofit marketing Zappos Zappos is known for its operations smarts and customer-friendly orientation.

Integrating channels to spark hot monthly giving programs


By Eric Overman, Vice President for Digital Strategy and Integrated Services. No doubt, a robust monthly giving program provides many benefits. One great example of a successful, integrated monthly giving program is PETA’s Investigations and Rescue Fund.

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

It is VERY different from pretesting draft messages (in all their formats) and prototypes of products and services before putting them into final form. Concepts are the ‘big ideas’ for your campaign or program. Audience Research Campaigns and Programs Research Methods

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns.

Work 51

Does Marketing Matter to your Program Staff?

Mission Minded

She went on to explain that she felt this way because she was a “program person&# and that marketing doesn’t matter for people doing direct service. The executive director of a small, community-based nonprofit recently told us that she didn’t like marketing and that it didn’t really matter to the success of her organization.

Guest post: New Donors Do Join Monthly Giving Programs! by Erica Waasdorp

Wild Woman Fundraising

New Donors Do Join Monthly Giving Programs! Monthly Giving is probably the one fundraising program surrounded by the highest number of myths. Myth: You cannot convert new donors to join a monthly giving program. Just think that you’re offering the donor a service with your ask.

Big Data hits Nonprofits! POW!

Wild Woman Fundraising

You’re working for a social services nonprofit. It will help your grantees make their case to other foundations and it can help your program officers and boards make more educated decisions as well. You can also see what nonprofits are there, and what their service area is.

Being More Creative

Social Marketing and Social Change

You can do that by creating experiences (the mix of messages, product and service) that touch people emotionally, enlightens them, inspires them AND shows them the way to new behaviors. They should be in your program or creative brief ). Campaigns and Programs Marketing Management

Making Your Case for Support for the Arts

Wild Woman Fundraising

They would say, “Well, we want to give to you, but part of our grantmaking is also human services, and we think that is more important.” I’m back! Guess where I was? An encaustic art conference in Cape Cod! It was so fun.

The Best in Social Marketing in 2013

Social Marketing and Social Change

Evers at al describe a social marketing program with well-defined segments. The Glasson et al study demonstrates how community-based social marketing programs can complement, and enhance the impact of, mass media campaigns ( a topic that has been discussed here before ).

Best 26

6 ways you can be an effective nonprofit leader

Wild Woman Fundraising

And then if there’s an opportunity for you to learn something, like a more effective way to deliver services, then learn it. Flickr image by GinasPics. First off, if you like how I write, you are going to LOVE how I teach.

Changes to Our Communications Director Mentoring Program

Kivi's Nonprofit Communications Blog

We are now accepting registrations for Session #8 of the Mentoring Program for Nonprofit Communications Directors. I know many of you have been working towards participation in the program, so I want to point out a few changes we are making this time.

Canadians speak out on the future of government eServices

Public Sector Marketing 2.0

It has a rather long name “ Next Generation of eservices – CitizenCompass – Enhancing service delivery in the Canadian public sector “, however it’s quite informative nonetheless. Essentially its purpose was to ask Canadians how they are interacting with government now, and how they would like to interact in the future regarding service delivery. The Choicebook outlined the following key issues related to eServices: Automatic notification services.

Guidelines for the Review of Social Marketing Papers

Social Marketing and Social Change

The students in the advanced social marketing course I teach have been asking for guidelines about how I will be grading their various assignments, including conducting a marketing audit of an existing program or organization and developing a research plan.

The Best of Social Marketing in 2014

Social Marketing and Social Change

Yes, the Bhagwat piece is two case studies, but I can take a story that is sprinkled with data and demonstrates a new application of social marketing - to food fortification programs in India. The Firestone et al study does not have a comparison group, but when you are involved in large-scale programming across five countries in Central America to reduce HIV risk, the correct decision, in my mind, is Go Big and leave the small stuff to other investigators.

Best 18

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

In the last couple of years a number of e-blast services have arisen and many of them have packages geared toward not-for-profits. The good folks at have written a really helpful white paper about a series of the better known services, what they offer, and for how much.

Foursquare, Cause Marketing Find Home with Housing Charity

Selfish Giving

I love this cause marketing promotion from a UK housing charity that brings together eight Edinburgh thrift shops with the leading location-based service, Foursquare. Adoption rates for location-based services such as Foursquare are low and growing slowly.

5 Key Social Media Takeaways – National Conference on Volunteering and Service (#NCVS)

Getting Attention

That’s one reason I attended last week’s 2010 National Conference on Volunteering and Service (NCVS). And this year, for the first time, you can submit your organization’s program, fundraising campaign and/or and special event taglines, in addition to your organizational tagline.

The Best of Social Marketing in 2012

Social Marketing and Social Change

The SWOT analysis proved to be a beneficial tool for incorporating local contextual data and community input into the determination of relevant health promotion strategies… In addition to planning programs, SWOT analysis can be used as a framework for evaluation.

Best 20

I was wrong

Wild Woman Fundraising

It mostly comes from program income. Program service fees – the green slice. But for organizations under $5 million, just over half of their revenues come from contributions, gifts and grants, with only just over a third from program services and contracts.