Trending Sources

Stop the Communications-Program Tug of War

Getting Attention

Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model.

3 Reasons to Invest in Your Monthly Giving Program

Kivi's Nonprofit Communications Blog

Sustainer programs. And online sustainer programs make it easier than ever for donors to say “I do” to a long-term relationship with your nonprofit. You’ll learn everything from naming your program to recruiting sustainers to increasing sustainer gifts.

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

In my wallet are cards and keyfobs for a half-dozen loyalty programs from the sophisticated, like SkyMiles and Marriott Rewards and a couple grocery chains to several no-tech buy 10 get one free punch cards from a bakery and a couple of restaurants.

How to Translate Your Program Into a Compelling Video

Getting Attention

When an organization comes to me and says, “We want a video about our program,” I always cringe a little bit. Many non-profits fall into what I call “The Program Trap.” Videos about programs end up putting people to sleep instead of making them feel something.

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RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” And, their programs are different.

Five Ways to Market Matching Donation Programs

Kivi's Nonprofit Communications Blog

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NEW Webinar: How to start your major gifts program with Amy Eisenstein

Wild Woman Fundraising

But luckily this year I’ve managed to get Amy Eisenstein to come and present for us and help us all get over our fears of starting our major gifts program and asking in person for major gifts. NEW Webinar: The Major Gifts Challenge: How to Start (or Grow) Your Major Gifts Program.

2016 Mentoring Program – Registration Now Open

Kivi's Nonprofit Communications Blog

Registration has just opened for Session #9 of our Communications Director Mentoring Program , taking place January – June 2016. I admit it — this is my favorite program out of everything we do at Nonprofit Marketing Guide.

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358 Million Reasons to Love Checkout Programs

Selfish Giving

That’s how many dollars were collected with checkout programs in 2012. Checkout programs are what I call point-of-sale programs, but I kind of like David Hessekiel’s term better. Here’s what businesses and nonprofits need to know about checkout programs.

12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

I have added to their findings several other features that more recent experiences suggest can add to program effectiveness. For your consideration and comment: The Ideal Features of Social Change Programs (with links to previous posts).

EAST: A Method for Applying Insights in Social Marketing Programs

Social Marketing and Social Change

The point of EAST is that these are methods to apply after your learn about the people you intend to serve with your program and have selected the specific behavior you want to focus on with them - regardless of the theory you bring to the table.

[Guest Post] Top 10 Tips for Growing Your Matching Gift Program

Fundraising Coach

Top 10 Tips for Growing Your Matching Gift Program. That’s the principle behind matching gift programs. If everyone is aware of matching gift programs, you’ll be able to help donors make their donations go further, even if you don’t have a specialized team of matching gift experts.

How to create a monthly giving program.

A Small Change

Here are three keys to a successful monthly giving program: Invite people to join something (don’t merely ask them to give monthly): Now we’re talking about branding: creating a monthly giving program with a unique name and voice that fits with the mission of your organization.

Fundraising QuickStart Program

Get Fully Funded

ANNOUNCING THE FUNDRAISING QUICK START PROGRAM! The Fundraising QuickStart program is a 6-week webinar series designed to help you zero in on the strategies that are guaranteed to raise the funds your nonprofit needs NOW! That’s what you’ll find in the Fundraising QuickStart program.

What you should know about your high net worth volunteers?

iMarketSmart

Data Sheets Fundraising Major Giving Planned Giving strategy cultivation for major gifts donor cultivation engagement fundraising major gift fundraising national volunteer appreciation week 2017 National Volunteer Week volunteer programs

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Vendor Programs and Cause-Related Marketing

Cause Related Marketing

It’s no secret that cause-related marketing is typically aimed at consumers. But that doesn’t mean that the sales relationship from manufacturer to consumer is direct. The Internet notwithstanding, most manufacturers require sales channel partners.

Should Each of Your Programs Have its Own Brand?

Mission Minded

We hear this question often: Should we be branding each of our individual programs, or trying to create one single “umbrella” brand under which all our programs can live? Many nonprofits have named programs that are better known than the organization that runs them. If a program is popular – having a lot of name […].

Foursquare Cause Marketing Starts with Loyalty Programs

Selfish Giving

The challenge was Finagle’s traditional loyalty program, the Frequent Finagler , which was expensive and it wasn’t social. With just a bit of guidance from me, Finagle developed a new program that they are testing in a couple stores.

Productive Partnering with Program Peers—Outcomes Not Outputs

Getting Attention

Working productively with your program colleagues is a challenge you often discuss with me. You tell me how you do your best with limited resources and try to prioritize on what will advance organizational goals, but that your program colleagues frequently just don’t get it.

Ep206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jenny Davis-Peccoud , a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only two percent of corporate sustainability programs achieve or exceed their aims.

How I Started My First Monthly Giving Program

Nonprofit Marketing Blog

I didn’t have a monthly giving program and didn’t know how they worked, but I knew I had to think quickly—I could send her 12 reply envelopes so she could send in a gift each month. So that’s what I did, and my first-ever monthly giving program was born. [Editor’s note: This week’s post on monthly giving comes from Sandy Rees.]. I didn’t know much about monthly giving until she called in late December that year.

[Guest Post] 5 Reasons Your Peer to Peer Program is Failing

Fundraising Coach

5 Reasons Your Peer to Peer Program is Failing. Anyway, here are the five reasons why your peer to peer program might be the big one that got away (someone please stop me): Losing the forest for the trees when you can have both.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

MT: For the CEOs and the executive directors listening, and the board members, they may be struggling to make their programs effective. So like I was talking about the number of program participants or the outcomes the program has had over the last ten years. Hey, everybody.

How to Showcase Your Monthly Giving Program

Nonprofit Marketing Blog

What good is a monthly giving program if no one can learn more about how it will help further your mission? This week’s Recurring Giving Challenge lesson is all about highlighting your monthly giving program on your website.

8 ways to promote your planned giving program on Facebook

iMarketSmart

Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Promote a video about a legacy donor. Share a link to a legacy donor story.

Starting a Business Program- PART 2

A Small Change

When starting your program you can look to develop in a few different ways (cont’d): Have businesses sponsor event or programs. Read PART 1 about working with employee groups and setting up a gift acceptance policy.

5 Big To-Dos for Monthly Giving Programs

Nonprofit Marketing Blog

So, if you’re serious about your monthly giving program, make sure that you follow these 5 Big To-Dos. The key with any monthly giving program is that you’re building up the program and your goal is to bring in as many new monthly donors as possible.

Partner with Program Staff & Your Network for More Marketing Impact

Getting Attention

Invest 4 minutes in watching this energizing video from the Kids Count program team at the Annie E. Here program staff Laura Speer and Don Crary discuss their conviction that effective marketing is integral to program success (hallelujah!)

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

The report finds that high performing fundraising programs promoted a culture of philanthropy. Fund development is viewed and valued as a mission-aligned program of the organization. picture by mb21 on Flickr.

Stories for Sustaining Programs

Social Marketing and Social Change

How can storytelling help public health and social programs become sustainable? That was the brief I was given to conduct two short workshops at a recent national meeting of substance abuse treatment programs.

Communications Mentoring Program – Fundraisers Welcome!

Kivi's Nonprofit Communications Blog

Session #8 of our Communications Director Mentoring Program starts July 1, and we are already half-way full. So, if you are a development director with major communications responsibilities, we’d love to have you in the program!

[PICS]: Speaking at the University of Portland Executive MBA in Nonprofit Management Program

Wild Woman Fundraising

PICS]: Speaking at the University of Portland Executive MBA in Nonprofit Management Program originally appeared on Wild Woman Fundraising on November 27, 2012. That was so fun!

How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts

iMarketSmart

Recently, my friends at Veritus Group (led by two industry icons— Richard Perry and Jeff Schreifels) determined the following: – Organizations WITHOUT a mid-level giving program migrate only.2%-1.2%

Super Retention Program – Cerebral Palsy Alliance

The Agitator

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. But I shouldn’t complain; it’s quality that counts. A second superb case study has arrived. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition via face-to-face solicitation.

The Best of Social Marketing in 2016

Social Marketing and Social Change

Assessing program coverage of two approaches to distributing a complementary feeding supplement to infants and young children in Ghana. Both delivery models were implemented sub-nationally as 1-year pilot programs, with the aim of informing the design of a scaled-up program.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

Direct Marketing Fundraising Lead Generation Planned Giving bequest giving bequest giving tips charity blog direct mail marketing fundraising tips Gift planning marketsmart Philanthropy planned gift marketing planned giving brochures Planned Giving Marketing planned giving program

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Pop-Up Register Programs Support Boston Bombing Victims

Selfish Giving

Register programs are similar to pinups in one important way and different in two distinctive ways. In addition to register and pinup programs, I would put round-up programs and donations boxes under the point-of-sale umbrella.

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The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I Here are the seven best local cause marketing programs for 2010.

Recurring Giving Challenge Lessons Learned: Named Monthly Giving Programs

Nonprofit Marketing Blog

Take, for example, the great debate around naming recurring giving programs. Naming your recurring giving program can have a lot of benefits—and it can also distract from your mission. Debates can stem from the most banal of subjects.

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How to discover planned gifts using interns because you can’t afford a telemarketing firm

iMarketSmart

Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising charity blog donor cultivation fundraising strategy fundraising tips Planned Giving Marketing planned giving program planned giving strategic planMake sure the intern cares about your mission.

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