The single worst way to evaluate your planned giving program

iMarketSmart

I think looking solely at recent revenue might be the single worst way to evaluate a planned giving program. By answering those questions and reviewing the metrics, you’d get a good handle on how your planned giving program’s marketing is really doing.

Stop the Communications-Program Tug of War

Getting Attention

Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model.

5 Steps to Running a Campus Voter Registration Program

EveryAction

For universities searching for ways to both grow students' engagement on campus and develop their education and participation as active citizens, voter registration programs have become an increasingly popular activity.

How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

Marketing Staff Build the Plan and Program Staff Can Tweak It. Do you have a success story for getting program staff to participate in editorial planning and management? You know how I feel about editorial calendars. They are the single most important tool for a communications director.

The Heart of a Program Staffer

A Small Change

I think that every person that gets into fundraising has the same heart as a program staffer. Fundraising is just as much about people and changing the world as a program staff position. Politics & Motivation major donors program

Communications Mentoring Program – Fundraisers Welcome!

Kivi's Nonprofit Communications Blog

Session #8 of our Communications Director Mentoring Program starts July 1, and we are already half-way full. So, if you are a development director with major communications responsibilities, we’d love to have you in the program!

2016 Mentoring Program – Registration Now Open

Kivi's Nonprofit Communications Blog

Registration has just opened for Session #9 of our Communications Director Mentoring Program , taking place January – June 2016. I admit it — this is my favorite program out of everything we do at Nonprofit Marketing Guide.

How to create a monthly giving program.

A Small Change

Here are three keys to a successful monthly giving program: Invite people to join something (don’t merely ask them to give monthly): Now we’re talking about branding: creating a monthly giving program with a unique name and voice that fits with the mission of your organization.

3 Reasons to Invest in Your Monthly Giving Program

Kivi's Nonprofit Communications Blog

Sustainer programs. And online sustainer programs make it easier than ever for donors to say “I do” to a long-term relationship with your nonprofit. You’ll learn everything from naming your program to recruiting sustainers to increasing sustainer gifts.

Changes to Our Communications Director Mentoring Program

Kivi's Nonprofit Communications Blog

We are now accepting registrations for Session #8 of the Mentoring Program for Nonprofit Communications Directors. I know many of you have been working towards participation in the program, so I want to point out a few changes we are making this time.

Fundraising QuickStart Program

Get Fully Funded

ANNOUNCING THE FUNDRAISING QUICK START PROGRAM! The Fundraising QuickStart program is a 6-week webinar series designed to help you zero in on the strategies that are guaranteed to raise the funds your nonprofit needs NOW! That’s what you’ll find in the Fundraising QuickStart program.

12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

I have added to their findings several other features that more recent experiences suggest can add to program effectiveness. For your consideration and comment: The Ideal Features of Social Change Programs (with links to previous posts).

Building a Fundraising Program Takes Time

Fundraising Report Card

Fundraising plans, starting a major gifts program, engaging in a capital campaign and a host of other nonprofit initiatives are like caverns — they take time, diligence and patience to develop. The post Building a Fundraising Program Takes Time appeared first on Fundraising Report Card. Culture

The Nonprofit Marketing Mentoring Program

Kivi's Nonprofit Communications Blog

I believe it’s a high-quality mentoring program that combines the best of both worlds, and that’s what I have tried to create with the Nonprofit Marketing Guide Mentoring Program. See if This Mentoring Program is Right for You !

How to Translate Your Program Into a Compelling Video

Getting Attention

When an organization comes to me and says, “We want a video about our program,” I always cringe a little bit. Many non-profits fall into what I call “The Program Trap.” Videos about programs end up putting people to sleep instead of making them feel something.

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Five Ways to Market Matching Donation Programs

Kivi's Nonprofit Communications Blog

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

Starting a Business Program- PART 1

A Small Change

I work as the project lead for the business giving program at my work. When starting your program you can look to develop in a few different ways: Work with local businesses employees. How do you start and cultivate relationships with local businesses?

Starting a Business Program- PART 2

A Small Change

When starting your program you can look to develop in a few different ways (cont’d): Have businesses sponsor event or programs. Read PART 1 about working with employee groups and setting up a gift acceptance policy.

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” And, their programs are different.

Yes, Rosemary-There Is a 2010 Nonprofit Tagline Awards Program

Getting Attention

She was eager to know if we were running a 2010 Nonprofit Tagline Awards Program. I’m excited about this year’s awards program. Rosemary Roussil, Development Officer at the Metropolitan Washington Ear, emailed me yesterday.

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358 Million Reasons to Love Checkout Programs

Selfish Giving

That’s how many dollars were collected with checkout programs in 2012. Checkout programs are what I call point-of-sale programs, but I kind of like David Hessekiel’s term better. Here’s what businesses and nonprofits need to know about checkout programs.

NEW Webinar: How to start your major gifts program with Amy Eisenstein

Wild Woman Fundraising

But luckily this year I’ve managed to get Amy Eisenstein to come and present for us and help us all get over our fears of starting our major gifts program and asking in person for major gifts. NEW Webinar: The Major Gifts Challenge: How to Start (or Grow) Your Major Gifts Program.

Enter Now – Powerful Taglines for Your Nonprofit Program

Getting Attention

girls fundraising & empowerment program. Stop and Think - abstinence education program. family services program. I’ve heard from a few of you wondering what I mean by program (that includes products and services too) taglines. What’s easier to plug into a Facebook status update or mention in a call with a friend than a tagline for the program you’re participating in, supporting or volunteering with. Uniting Girls to Change the World.

Starting Your Major Gifts Program

Wild Woman Fundraising

Once you’ve gotten over that, Here are 3 objectives of a major gift program. Tags: Board Fundraising Leadership Major Gifts board asks face to face ask jerry panas leadership gifts mazarine treyz overcoming resistance to asking starting your major gifts program wildwomanfundraising.com.This is part one in a series of ten on major gifts. What are major gifts? Gifts that make a significant difference for your organization. Why pursue leadership or major gifts?

How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

They asked respondents to say whether they were in the trial (beginner), transition, or strategic (advanced) phase for several components of email marketing, as a way to gauge the maturity of an email marketing program. Where does your email marketing program stand on these criteria? (If

The New Mentoring Program for 2012

Kivi's Nonprofit Communications Blog

That’s why I am launching a new six-month Nonprofit Marketing Guide Mentoring Program starting in January 2012. Because there are only ten spots, and because I’ll be investing so much time into this program, I’m handling the registration process a little differently.

Growing your sustainer program

DonorDigital

Mal Warwick | Donordigital Senior Account Executive Wendy Marinaccio Husman joined forces with Jeanne Horne of Share Our Strength , to present a dynamic session on “Growing Your Sustainer Program” at Blackbaud’s BBCON 2015 in Austin in October. The session covered numerous facets of growing a sustainer program with a discussion of strategies for retention, stewardship, and upgrades.

Productive Partnering with Program Peers—Outcomes Not Outputs

Getting Attention

Working productively with your program colleagues is a challenge you often discuss with me. You tell me how you do your best with limited resources and try to prioritize on what will advance organizational goals, but that your program colleagues frequently just don’t get it.

Nonprofit Marketing Mentoring Program – Accepting Applications for 2013

Kivi's Nonprofit Communications Blog

That’s why I created the Nonprofit Marketing Guide Mentoring Program : to bring it all together for you, so you can make more strategic, methodical decisions, rather than running around with a new, too-long to-do list every week. See if This Mentoring Program is Right for You !

The single worst way to evaluate your planned giving program

iMarketSmart

I think looking solely at recent revenue might be the single worst way to evaluate a planned giving program. By answering those questions and reviewing the metrics, you’d get a good handle on how your planned giving program’s marketing is really doing.

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Ep258: Taco Bell's Unique Scholarship Program Funds Dreamers, Innovators & Creators

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Bjorn Erland , Vice President of People & Experience at Taco Bell and Jennifer Walker , Director of Strategic Development at Taco Bell Foundation , about the award of $3 million in scholarships through its Live Más Scholarship program. What kind of research did you do to create your education programs? Walk us through the Live Más Scholarship program, how it got started and what it entails.

4 essential questions to ask yourself about your planned or major gift direct mail program

iMarketSmart

I think if your retention rate is under 40%, your donors are sending you a message about your direct mail program. The post 4 essential questions to ask yourself about your planned or major gift direct mail program appeared first on MarketSmart | .

Pizza Hut Paper Icon Program for the World Food Program

Cause Related Marketing

Pizza Hut is currently raising funds for the UN's World Food Program using the paper icon at the left, a mobile phone text fundraising effort, and celebrity support from songstress Christina Augilera.

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Communications Directors: Want Your Own Coaching Program?

Kivi's Nonprofit Communications Blog

This week I started an intensive month-long coaching program for freelance writers who want to serve nonprofit clients. I limited the program to just 10 freelance writers, because I wanted the whole group to be able to interact and for me to be able to answer questions directly and fully.

8 ways to promote your planned giving program on Facebook

iMarketSmart

Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Promote a video about a legacy donor. Share a link to a legacy donor story.

8 ways to promote your planned giving program on Facebook

iMarketSmart

Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Promote a video about a legacy donor. Share a link to a legacy donor story.

How to make a splash! Marketing Your Nonprofit Educational Programs

Wild Woman Fundraising

What can you do to help your association succeed, and how can you get more people to take your fantastic educational programs? There are lots of ways to market your programs, but let’s look at one example. How to describe your educational programs? PROGRAM HIGHLIGHTS.

Partner with Program Staff & Your Network for More Marketing Impact

Getting Attention

Invest 4 minutes in watching this energizing video from the Kids Count program team at the Annie E. Here program staff Laura Speer and Don Crary discuss their conviction that effective marketing is integral to program success (hallelujah!)

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

In my wallet are cards and keyfobs for a half-dozen loyalty programs from the sophisticated, like SkyMiles and Marriott Rewards and a couple grocery chains to several no-tech buy 10 get one free punch cards from a bakery and a couple of restaurants.

Stories for Sustaining Programs

Social Marketing and Social Change

How can storytelling help public health and social programs become sustainable? That was the brief I was given to conduct two short workshops at a recent national meeting of substance abuse treatment programs.