How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

Today Tony Martignetti joins us to talk about marketing your bequests program. That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program. Event Programs. Tony Martignetti.

The Magic of Monthly Donors – How to Build Your Monthly Giving Program

J Campbell Social Marketing

She answers the questions: How can small nonprofits set up a monthly giving program? Watch the mini-training session here: The post The Magic of Monthly Donors – How to Build Your Monthly Giving Program appeared first on marketing for the modern nonprofit. What a training!

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GUIDE: Growing and Sustaining your Volunteer Program

EveryAction

A thriving volunteer program can help maximize your organization’s impact. By evaluating your existing volunteer program and renewing your focus on recruitment and retention, you can build a thriving and sustainable volunteer program that will propel your work forward. Evaluating Your Existing Volunteer Program. Before you attempt to create a program from scratch, evaluate what you have already in place.

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How to Use Your Nonprofit CRM to Build a Social Media Ambassador Program

J Campbell Social Marketing

Tim came on my Facebook Live stream to share specific tips and steps to use your nonprofit CRM to create a social media ambassador program. How To Use Your Nonprofit CRM To Create A Social Media Ambassador Program . What is a social media ambassador program?

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Stop the Communications-Program Tug of War

Getting Attention

Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model. You share your email and social campaign plan to support the coming advocacy campaign with your program colleagues, and they are totally annoyed that you didn’t bring them into the planning process.

Referrals Program

A Small Change

The most powerful prospect program is one where individuals introduce their friends and associates to your organization. Building a program where donors, volunteers, and especially board members feel comfortable referring their friends will provide huge benefits to your organization. At the hospital I work for, I am developing a referral program that encourages volunteers to invite people for a tour of the facility. Starting a Business Program- PART 1 Tuna or Caviar?

The single worst way to evaluate your planned giving program

iMarketSmart

I think looking solely at recent revenue might be the single worst way to evaluate a planned giving program. By answering those questions and reviewing the metrics, you’d get a good handle on how your planned giving program’s marketing is really doing. Bottom line: The revenue generated from your planned giving program today is a direct result of the efforts your organization put forth years ago… even decades ago. .

The Heart of a Program Staffer

A Small Change

I think that every person that gets into fundraising has the same heart as a program staffer. Fundraising is just as much about people and changing the world as a program staff position. Politics & Motivation major donors program We believe in the issues and people that our non-profits serve. It is those issues and people that drive us to continue to do the very work we do. And we believe this so strongly that we commit to finding sustainability for the work that we do.

2016 Mentoring Program – Registration Now Open

Kivi's Nonprofit Communications Blog

Registration has just opened for Session #9 of our Communications Director Mentoring Program , taking place January – June 2016. I admit it — this is my favorite program out of everything we do at Nonprofit Marketing Guide. The basic program is the same, but we do customize some of the materials and group calls as we go along. Check out the Communications Director Mentoring Program and let me know if you have any questions in the comments.

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

The public’s lack of trust in institutions and skepticism of advertising messages, combined with the sheer amount of information competing for our attention, mean that it’s time to consider creating a social media ambassador program at your nonprofit. 6 Main Benefits of a Nonprofit Social Media Ambassador Program. Building a social media ambassador program is the perfect way to give regular people the resources and tools to spread the word about your nonprofit and its work.

How to create a monthly giving program.

A Small Change

Here are three keys to a successful monthly giving program: Invite people to join something (don’t merely ask them to give monthly): Now we’re talking about branding: creating a monthly giving program with a unique name and voice that fits with the mission of your organization. A great example of this is IJM’s Freedom Partner program: “As a freedom partner you can send justice – right now.” Would love to hear the names of some of your monthly giving programs?

Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming. Once you’ve identified your mid-level donors, it is time to start developing a mid-level donor program. This program will borrow from the strengths of your development team as a whole. Brand your Mid-Level Giving Program.

3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

EveryAction

For most nonprofits, email is the backbone of their digital fundraising program. Here are three things you can do today to make your email program more personal, engaging, and persuasive, to increase long-term donor retention and fundraising. It’s certainly not talked about as much as the previously mentioned emails, but the way you talk to disengaged members of your email list is an often overlooked, but extremely important part of managing an email program.

How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

Marketing Staff Build the Plan and Program Staff Can Tweak It. Do you have a success story for getting program staff to participate in editorial planning and management? You know how I feel about editorial calendars. They are the single most important tool for a communications director. So I get VERY excited when I hear a good nonprofit editorial calendar story. .

Changes to Our Communications Director Mentoring Program

Kivi's Nonprofit Communications Blog

We are now accepting registrations for Session #8 of the Mentoring Program for Nonprofit Communications Directors. I know many of you have been working towards participation in the program, so I want to point out a few changes we are making this time. Over the past seven sessions of this program, and seeing about 70 people go through it, we’ve found that people prefer to talk to others with similar goals. This program is a serious time commitment, if you do it right.

The Nonprofit Marketing Mentoring Program

Kivi's Nonprofit Communications Blog

I believe it’s a high-quality mentoring program that combines the best of both worlds, and that’s what I have tried to create with the Nonprofit Marketing Guide Mentoring Program. During the program, I’ll work with up to 10 nonprofit communicators, focusing on the six core topics that I believe are essential for smart, savvy nonprofit marketing today: 1. See if This Mentoring Program is Right for You !

Seeking Examples of Nonprofits Collaboratively Marketing Programs and Services

Kivi's Nonprofit Communications Blog

The post Seeking Examples of Nonprofits Collaboratively Marketing Programs and Services appeared first on Kivi's Nonprofit Communications Blog. I am working on a new keynote presentation that I’ll be giving in late June on how nonprofits can collaborate on marketing communications. I would love to feature your organization in my presentation if you’ve been involved in anything like. Developing a new brand to represent products/services from multiple nonprofits.

Don’t Be a Gopher: Nonprofit Marketing and Program Sustainability

Kivi's Nonprofit Communications Blog

Is program sustainability something your nonprofit talks about? More than ever, program sustainability is a concern for nonprofits and the grantmaking organizations that fund them. Promoters of Program Sustainability. “If Then one day I had an opportunity to delve into the research on what factors are associated with greater program sustainability. It turns out the key to program sustainability isn’t luck or magic, and neither is it rocket science.

Five Ways to Market Matching Donation Programs

Kivi's Nonprofit Communications Blog

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Fundraising Guest Bloggers Nonprofit Communications

How to Translate Your Program Into a Compelling Video

Getting Attention

When an organization comes to me and says, “We want a video about our program,” I always cringe a little bit. Many non-profits fall into what I call “The Program Trap.” Videos about programs end up putting people to sleep instead of making them feel something. I’ve learned that compelling, money-raising videos are about people, not programs. So here’s how I turn a program into an emotional story: 1. A program is not a protagonist.

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5 Steps to Running a Campus Voter Registration Program

EveryAction

For universities searching for ways to both grow students' engagement on campus and develop their education and participation as active citizens, voter registration programs have become an increasingly popular activity. While they have received increasing attention in the recent years, on-campus voter registration programs aren’t a new phenomenon.

Fundraising QuickStart Program

Get Fully Funded

ANNOUNCING THE FUNDRAISING QUICK START PROGRAM! The Fundraising QuickStart program is a 6-week webinar series designed to help you zero in on the strategies that are guaranteed to raise the funds your nonprofit needs NOW! The strategies that you’ll learn in the Fundraising QuickStart program are the ones the BIG nonprofits use and you can too! That’s what you’ll find in the Fundraising QuickStart program. A 6-Week Series to Help You Get Funding NOW!

Enter Now – Powerful Taglines for Your Nonprofit Program

Getting Attention

girls fundraising & empowerment program. Stop and Think - abstinence education program. family services program. I’ve heard from a few of you wondering what I mean by program (that includes products and services too) taglines. What’s easier to plug into a Facebook status update or mention in a call with a friend than a tagline for the program you’re participating in, supporting or volunteering with. Uniting Girls to Change the World.

3 Reasons to Invest in Your Monthly Giving Program

Kivi's Nonprofit Communications Blog

Sustainer programs. And online sustainer programs make it easier than ever for donors to say “I do” to a long-term relationship with your nonprofit. Join me tomorrow, February 25 @ 1 pm ET, for a brand new, Pass Holder-only webinar on how to launch, improve and accelerate your online sustainer program. You’ll learn everything from naming your program to recruiting sustainers to increasing sustainer gifts. How many of your donors came back last year? Do you know?

Storytelling That Sticks: Deep Dive Q&A Into My New Program for Nonprofits

J Campbell Social Marketing

Got questions about my new program for nonprofits? If you are considering joining the program, I just added a SPECIAL BONUS training: BONUS: Visual Storytelling In A Digital World: How to Stand Out and Get Noticed ! Here are the answers! Enrollment closes at midnight on May 31. .

Yes, Rosemary-There Is a 2010 Nonprofit Tagline Awards Program

Getting Attention

She was eager to know if we were running a 2010 Nonprofit Tagline Awards Program. Rosemary had perfect timing, as I was just finalizing the 2010 awards program and report schedule… I’m pleased to tell you that we’ll be opening up this year’s awards for entry in late June. I’m excited about this year’s awards program. Rosemary Roussil, Development Officer at the Metropolitan Washington Ear, emailed me yesterday.

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Building a Fundraising Program Takes Time

Fundraising Report Card

Fundraising plans, starting a major gifts program, engaging in a capital campaign and a host of other nonprofit initiatives are like caverns — they take time, diligence and patience to develop. The post Building a Fundraising Program Takes Time appeared first on Fundraising Report Card. Culture

358 Million Reasons to Love Checkout Programs

Selfish Giving

That’s how many dollars were collected with checkout programs in 2012. Checkout programs are what I call point-of-sale programs, but I kind of like David Hessekiel’s term better. As founder and president of Cause Marketing Forum , he’s the one who released a study on these programs at last week’s Cause Marketing Forum’s conference in Chicago. Here’s what businesses and nonprofits need to know about checkout programs.

12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

In reviews of over 300 studies on the use of health communication, social marketing and community-based approaches to address health risk behaviors, especially poor dietary habits and increasing levels of physical activity, across a wide range of socio-demographic groups around the world, a number of lessons have been learned about what constitutes the more successful programs ( Carins & Rundle-Thiele, 2014 ; Garcia-Marco et al, 2012 ; Snyder, 2007 ; Wakefield et al, 2010).

What is the Youtube Nonprofit Program?

Twenti

What is the Youtube Nonprofit Program? We’ve discussed that a Google for Nonprofits account has a whole host of benefits and one of those is access to the Youtube Nonprofit Program. Best of all, accessing the program is free, so you’ve got nothing to lose!

Should Each of Your Programs Have its Own Brand?

Mission Minded

We hear this question often: Should we be branding each of our individual programs, or creating one umbrella brand under. The post Should Each of Your Programs Have its Own Brand? appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Messaging

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Starting a Business Program- PART 1

A Small Change

I work as the project lead for the business giving program at my work. When starting your program you can look to develop in a few different ways: Work with local businesses employees. How do you start and cultivate relationships with local businesses? This is a question that I ask myself every day. As you look to start engaging with local businesses it is important to have a gift acceptance policy. Who will you accept gifts from and who will you choose not to?

Starting a Business Program- PART 2

A Small Change

When starting your program you can look to develop in a few different ways (cont’d): Have businesses sponsor event or programs. Read PART 1 about working with employee groups and setting up a gift acceptance policy. Look at your organization and figure out what is that you have that you can “sell” to a local business. They want to lend their name to your organization it makes them look good and adds credibility to your organization.

How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

They asked respondents to say whether they were in the trial (beginner), transition, or strategic (advanced) phase for several components of email marketing, as a way to gauge the maturity of an email marketing program. Where does your email marketing program stand on these criteria? (If I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world.

Nonprofit Marketing Mentoring Program – Accepting Applications for 2013

Kivi's Nonprofit Communications Blog

That’s why I created the Nonprofit Marketing Guide Mentoring Program : to bring it all together for you, so you can make more strategic, methodical decisions, rather than running around with a new, too-long to-do list every week. I’ve opened the application process for the third session of the program, which will take place January – June 2013. The program has 10 slots available, and a couple are already spoken for.

Productive Partnering with Program Peers—Outcomes Not Outputs

Getting Attention

Working productively with your program colleagues is a challenge you often discuss with me. You tell me how you do your best with limited resources and try to prioritize on what will advance organizational goals, but that your program colleagues frequently just don’t get it. That they often just want what they want (that new poster, by the end of the week) or don’t let you know about changes in focus or new programs till shortly before launch.

The New Mentoring Program for 2012

Kivi's Nonprofit Communications Blog

That’s why I am launching a new six-month Nonprofit Marketing Guide Mentoring Program starting in January 2012. Because there are only ten spots, and because I’ll be investing so much time into this program, I’m handling the registration process a little differently. You’ll need to complete a short application so I can ensure your participation in this program is a good fit for both of us. See if the New Mentoring Program is Right for You !

The missing link in fundraising programs

Fundraising Coach

https://www.stephencovey.com/7habits/7habits-habit2.php Habit 2 is the missing link in major gift programs. You’re creating a blueprint for the relational infrastructure of your fundraising program. You’ve been kicked, Marc The missing link in fundraising programs This isn't just the case in major gifts. The post The missing link in fundraising programs appeared first on FundraisingCoach.com.

The single worst way to evaluate your planned giving program

iMarketSmart

I think looking solely at recent revenue might be the single worst way to evaluate a planned giving program. By answering those questions and reviewing the metrics, you’d get a good handle on how your planned giving program’s marketing is really doing. Bottom line: The revenue generated from your planned giving program today is a direct result of the efforts your organization put forth years ago… even decades ago. .

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RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” How exactly ARE fundraisers supposed to know how well THEIR planned giving program is doing compared to other nonprofits? And, their programs are different.

Stories for Sustaining Programs

Social Marketing and Social Change

How can storytelling help public health and social programs become sustainable? That was the brief I was given to conduct two short workshops at a recent national meeting of substance abuse treatment programs. The workshops were an opportunity for me to introduce senior program managers and staff to some nontraditional approaches to marketing sustainability. Emotional by appealing to both self interest and social good that will come from sustaining programs.

Communications Directors: Want Your Own Coaching Program?

Kivi's Nonprofit Communications Blog

This week I started an intensive month-long coaching program for freelance writers who want to serve nonprofit clients. I limited the program to just 10 freelance writers, because I wanted the whole group to be able to interact and for me to be able to answer questions directly and fully. Several communications directors at small nonprofits, when learning of this program, said. Where’s our intensive coaching program on how to be better writers for our organizations?&#.

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

In my wallet are cards and keyfobs for a half-dozen loyalty programs from the sophisticated, like SkyMiles and Marriott Rewards and a couple grocery chains to several no-tech buy 10 get one free punch cards from a bakery and a couple of restaurants. But is there a potential match between loyalty programs and cause marketing? Marketing superstar Coke, which runs the gigantic MyCokeRewards.com rewards program, has placed its bet.