Trending Sources

Stop the Communications-Program Tug of War

Getting Attention

Are you in a tug of war with program colleagues for control of your communications? The marketing-program dynamic is a delicate one.

3 Reasons to Invest in Your Monthly Giving Program

Kivi's Nonprofit Communications Blog

Sustainer programs. You’ll learn everything from naming your program to recruiting sustainers to increasing sustainer gifts. Do you know?

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

But is there a potential match between loyalty programs and cause marketing? The sweepstakes ends 30 September, 2011.

How to Translate Your Program Into a Compelling Video

Getting Attention

When an organization comes to me and says, “We want a video about our program,” I always cringe a little bit. A program is not a protagonist.

Video 102

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

How exactly ARE fundraisers supposed to know how well THEIR planned giving program is doing compared to other nonprofits? That sounded great!

NEW Webinar: How to start your major gifts program with Amy Eisenstein

Wild Woman Fundraising

NEW Webinar: The Major Gifts Challenge: How to Start (or Grow) Your Major Gifts Program. Are you wondering how to get major gifts?

2016 Mentoring Program – Registration Now Open

Kivi's Nonprofit Communications Blog

Registration has just opened for Session #9 of our Communications Director Mentoring Program , taking place January – June 2016.

The single worst way to evaluate your planned giving program

iMarketSmart

I think looking solely at recent revenue might be the single worst way to evaluate a planned giving program. “How do you know?”

358 Million Reasons to Love Checkout Programs

Selfish Giving

That’s how many dollars were collected with checkout programs in 2012. These programs really work. 358 million.

12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

I have added to their findings several other features that more recent experiences suggest can add to program effectiveness. References. 2007).

[Guest Post] Top 10 Tips for Growing Your Matching Gift Program

Fundraising Coach

Top 10 Tips for Growing Your Matching Gift Program. That’s the principle behind matching gift programs. You're going to love this!

How to create a monthly giving program.

A Small Change

A great example of this is IJM’s Freedom Partner program: “As a freedom partner you can send justice – right now.” Annual Fundraising

EAST: A Method for Applying Insights in Social Marketing Programs

Social Marketing and Social Change

Social marketers should always be on the lookout for new ideas about changing behaviors. Make it Easy. Harness the power of defaults. Make it Social.

Fundraising QuickStart Program

Get Fully Funded

ANNOUNCING THE FUNDRAISING QUICK START PROGRAM! That’s what you’ll find in the Fundraising QuickStart program. Register now! No fluff.

Vendor Programs and Cause-Related Marketing

Cause Related Marketing

It’s no secret that cause-related marketing is typically aimed at consumers.

Should Each of Your Programs Have its Own Brand?

Mission Minded

We hear this question often: Should we be branding each of our individual programs, or trying to create one single “umbrella” brand under which all our programs can live? Many nonprofits have named programs that are better known than the organization that runs them. If a program is popular – having a lot of name […].

Foursquare Cause Marketing Starts with Loyalty Programs

Selfish Giving

The challenge was Finagle’s traditional loyalty program, the Frequent Finagler , which was expensive and it wasn’t social.

Productive Partnering with Program Peers—Outcomes Not Outputs

Getting Attention

Working productively with your program colleagues is a challenge you often discuss with me. Win-Win. Thanks, Joe, for sharing what works.

Ep206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate

Selfish Giving

Photo via KT on Flickr. To get sustainability efforts back on track, the report offers four guidelines to deliver lasting gains.

How I Started My First Monthly Giving Program

Nonprofit Marketing Blog

I didn’t have a monthly giving program and didn’t know how they worked, but I knew I had to think quickly—I could send her 12 reply envelopes so she could send in a gift each month. So that’s what I did, and my first-ever monthly giving program was born. That would be us). Oooookay. It would be simple for her and easy for me.

[Guest Post] 5 Reasons Your Peer to Peer Program is Failing

Fundraising Coach

5 Reasons Your Peer to Peer Program is Failing. But your program, your participants and your donors need and deserve personal attention.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

MT: For the CEOs and the executive directors listening, and the board members, they may be struggling to make their programs effective. Welcome.

How to Showcase Your Monthly Giving Program

Nonprofit Marketing Blog

What good is a monthly giving program if no one can learn more about how it will help further your mission? On Your Blog. Austin Pets Alive!

8 ways to promote your planned giving program on Facebook

iMarketSmart

Promote a video about a legacy donor. Share a link to a legacy donor story. Provide offers for free estate planning information.

Starting a Business Program- PART 2

A Small Change

When starting your program you can look to develop in a few different ways (cont’d): Have businesses sponsor event or programs.

5 Big To-Dos for Monthly Giving Programs

Nonprofit Marketing Blog

So, if you’re serious about your monthly giving program, make sure that you follow these 5 Big To-Dos. The Sleeping Giant.

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

The report finds that high performing fundraising programs promoted a culture of philanthropy. picture by mb21 on Flickr. Why is this? And fail.

Partner with Program Staff & Your Network for More Marketing Impact

Getting Attention

Invest 4 minutes in watching this energizing video from the Kids Count program team at the Annie E. Casey Foundation. Casey Foundation.

Communications Mentoring Program – Fundraisers Welcome!

Kivi's Nonprofit Communications Blog

Session #8 of our Communications Director Mentoring Program starts July 1, and we are already half-way full.

Stories for Sustaining Programs

Social Marketing and Social Change

How can storytelling help public health and social programs become sustainable? And that lesson is the curse of knowledge. Why and why not?

How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts

iMarketSmart

of their donors to major gifts. – Organizations WITH a mid-level migrate 3%-3.5% of their donors to major gifts. and 1.2% =.7% Tweet this!

[PICS]: Speaking at the University of Portland Executive MBA in Nonprofit Management Program

Wild Woman Fundraising

That was so fun! Thank you everyone for coming out! It was rad! Leadership Marketing Netraising social media Speaking Web 2.0

The Best of Social Marketing in 2016

Social Marketing and Social Change

Assessing program coverage of two approaches to distributing a complementary feeding supplement to infants and young children in Ghana. 2016).

Super Retention Program – Cerebral Palsy Alliance

The Agitator

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. But I shouldn’t complain; it’s quality that counts. A second superb case study has arrived. Generates hundreds of thousands of new monthly donors to the sector each year. Average year.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

I know, I know… you love your planned giving newsletter. And, as they say, once an object is in motion, it stays in motion. 200,000 each issue!!!

Plan 71

Pop-Up Register Programs Support Boston Bombing Victims

Selfish Giving

Register programs are similar to pinups in one important way and different in two distinctive ways. ”). … Keep reading.

POS 12

Recurring Giving Challenge Lessons Learned: Named Monthly Giving Programs

Nonprofit Marketing Blog

Take, for example, the great debate around naming recurring giving programs. Debates can stem from the most banal of subjects.

Club 11

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. Location: Atlanta, GA.

News 29

Share Our Strength, Shake Shack Team Up for Pinup Program

Selfish Giving

If I’m The Pinup King , this program between Share Our Strength and Shake Shack is fit for one! It’s a simple, attractive design.

What’s The Best Cause Marketing Program for My Business?

Selfish Giving

You can review the different types of cause marketing programs here. Keep your program simple. Pathos should drive your program.