3 Steps to Finding the Right Technology Vendor for Your Nonprofit

EveryAction

This struggle is only compounded by the abundance of nonprofit software vendors on the market, all of which likely offer both pros and cons to any organization considering them. To get started, download this template for gathering and comparing vendor information. We’ll walk you through how to use it to make sure that you find a nonprofit technology vendor that fits your needs for the best price.

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Earth-Friendly Branding Products

NonProfit Branding

Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values.

Earth-Friendly Branding Products

NonProfit Branding

Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values.

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising Uncategorized branding branding products contributor incentives cutting costs fundraising premiums imprinted mugs logo mugs marketing products nonprofit branding Nonprofit marketing nonprofit promotion VisABILITY

Earth-Friendly Products:Organics & Renewables

NonProfit Branding

But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values.

Earth-Friendly Products:Organics & Renewables

NonProfit Branding

But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values.

Beginning A 3-Part Series About Earth-Friendly Branding Products

NonProfit Branding

Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products. Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar. Kermit the Frog underscored the key premise 40 years ago: it isn’t easy being green.

What To Do When Your Software Is Purchased by Another Vendor

JCA Insights

How strong was the health of your software and the software vendor before acquisition? Has the vendor done a recent comprehensive upgrade, or has the software been sliding into obsolescence? Over the last few years, has the vendor been adding customers or losing them? Another thing to look at is the vendor’s history in acquiring other systems. But beyond these nice greetings, what is the vendor saying about their strategy?

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How to determine whether or not you should fire your planned gift marketing vendor

iMarketSmart

Recommendations. >> The Fundraising Coach: Relationship Fundraising in the 21st Century. >> Getting Attention : Power of Productive Partnerships. The post How to determine whether or not you should fire your planned gift marketing vendor appeared first on MarketSmart | . If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: .

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5 Simple Rules: Make Branding Products Work For Your Nonprofit

NonProfit Branding

The rest of this post is just fine - 700 words cover five important tips about selecting and using branding products. Five Simple Rules 1) COMMIT: Want your organization to be … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Protecting Your Brand Public Radio Working with VendorsThe Truth In Blogging Rules require this warning: one paragraph, identified with &# Reader Alert,&# is really boring.

Ironically, Products Imprinted With Your Logo Can Also Hurt Your Brand

NonProfit Branding

This is the conclusion that repeatedly surfaces in research studies conducted by marketing, public relations and advertising companies: Nothing can put your nonprofit mission in front of more … Continue reading → Fundraising Imprinted Branding Products Marketing Production Protecting Your Brand Working with VendorsWe emphasize the following information in conversations with clients and on the VisABILITY website.

Sneak Preview As Promised (not for distribution)

NonProfit Branding

ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising Uncategorized branding products Car Talk compact discs contributor incentives cutting costs digital downloads DVDs Fresh Air fundraising premiums Ira Glass marketing products Nonprofit marketing Terry Gross This American Life Tom & Ray

NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags

NonProfit Branding

Which branding products do your constituents prefer? We’re identifying products that work for you. We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhat ones will they use, how long they use them?

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NONPROFIT BRANDING: Cost, Impact and Use of Logo-Pens

NonProfit Branding

In sorting out this disagreement the reader will be assisted by Justin Timberlake, who supports the author by sporting a favorite branding product.) There is no … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity Uncategorized

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NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. That data, combined with our own … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity Uncategorized

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NONPROFIT BRANDING: Why the Lord of Logos Rules Your Marketplace

NonProfit Branding

The last three posts shared market research data on favorite nonprofit branding products: imprinted coffee mugs, tote bags and pens. But right now we’re going to explore a … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity Uncategorized

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NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts

NonProfit Branding

Here are the questions to ask yourself about logo shirts: Do T-shirts make economic sense … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products EffectivelyAs long as it is of appropriate quality and carries an attractive imprint, a shirt with your logo is a walking billboard for your nonprofit.

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How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

The research corroborates lessons we learned from supplying over 16,000 marketing and fundraising campaigns with branding products – including bazillions of logo-mugs. That’s why nonprofits became the biggest consumer of imprinted branding products.

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NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs

NonProfit Branding

In fact, a mug with your logo will have more … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedNonprofit Executives: do you know how much power Logo-Mugs have? Using mugs VisABILITY supplied, our public broadcasting clients raised $200,000,000 ($200 million!) since 1985!

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Some Comments About Your Job Security

NonProfit Branding

But – if you are trying … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build AffinityIf you are living off a trust fund, you may not need this advice. If your resume is updated and the bridges behind you are already burning, this information is too late to help.

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NONPROFIT BRANDING: Brand Erosion From Sneaky Quality Deficits

NonProfit Branding

The brand of every nonprofit can be devalued by many things – one of which is an unsatisfactory promotional product carrying its logo. This risk is created … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting InfoThe last post asserted a nonprofit brand is a valuable but vulnerable asset.

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Reality is calling. You must respond.

NonProfit Branding

Just as happens … Continue reading → ACTION: Interacting with Products & Vendors CONTEXT: Tricks, Tips & TaboosThe burdens of nonprofit stewardship became heavier during this era of financial austerity. Revenue streams are threatened. Demand for service is increasing. Nonprofit boards and executives face greater competition for resources, for volunteers and for market position.

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Learn How Screen-Printing Works. Fascinate Your Colleagues. Get Invited To The Best Parties.

NonProfit Branding

Screen-printing is the most common process used to print your logo on products. Then you can impress your boss and deal better with vendors. Imagine three things are sitting on … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsDon’t understand how screen-printing works? This post will teach you. We’re about to change your life here.

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Do You Know What They Are Talking About?

NonProfit Branding

Well, yes,” she replied in a frosty tone - “not that it’s any of your business!” … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsMany years ago, while answering a question about matching her logo color on an imprinted mug, I asked a caller “Do you have the PMS.”

NONPROFIT BRANDING: Know What They Are Talking About?

NonProfit Branding

Printers, graphic designers and promotional products vendors have their own languages. Brand Management Buying Branding Products Glossary Resources Uncategorized brand management brand protection branding how to brand imprinted mugs marketing products nonprofit branding Nonprofit marketing promotional products To help you understand their terms and concepts, the Nonprofit Branding Blog offers a cool glossary. Need to decode their jargon.

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CONTROL YOURSELF: a tough lesson for nonprofit managers to learn.

NonProfit Branding

It may be a sign of character to select a branding product you despise. AND whether that user will make a … Continue reading → Imprinted Branding Products Marketing Non Profit Working with VendorsYour personal attitude is almost immaterial. The important consideration is whether the intended owner will like it…and value it…and use it.

We’re Asking for Your Help

NonProfit Branding

Topics … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsWriting this new blog is fun. And gratifying. Now, it’s time to ask for advice. We’re asking for criticism, too. Eleven weeks into this venture we’re doing a performance check – seeking feedback to help us improve the blog and make it more useful to readers.

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When Pennies Count, Dimes Rule. Then You’re In Trouble!

NonProfit Branding

By using production shortcuts, almost any imprinted promotional product, or a close copy, can be made for a lower cost. That means almost any product, or a close copy, can be sold for a lower price. If the nonprofit executive can save a few hundred … Continue reading → Imprinted Branding Products Marketing Non Profit Protecting Your Brand Public Radio Working with Vendors

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The Final 3 Principles: Buy Better Without Spending More!

NonProfit Branding

And from buying imprinted branding products when we were nonprofit managers ourselves.) 4 – Before placing … Continue reading → Imprinted Branding Products Protecting Your Brand Working with VendorsThe last post introduced the first 3 principles. Now we present the final 3. (We We learned these lessons from supplying over 16,000 nonprofit marketing and fundraising campaigns.

The Sweatshirts Were NOT Stolen From Under Our Client’s Nose. (But Only Because His Head Was Turned!)

NonProfit Branding

By the time we recognized this tendency, closets at public radio stations throughout the country were … Continue reading → Common & Uncommon Sense Fundraising Imprinted Branding Products Non Profit Protecting Your Brand Public Radio Working with VendorsAn oft-repeated VisABILITY mantra evolved from our sense of guilt. It evolved back in 1988 or so, when we realized that many clients overestimate their needs for fundraising premiums.

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Catch EveryAction at NTC 2019

EveryAction

We have panels on everything from fundraising automation to donor acquisition and vendor client relationships. The Right Fit: Vendor-Client Relationships from Marketing to Sales to Success Wednesday, March 13 from 3:15-4:30 pm. Want to meet EveryAction at this year's NTC?

Can You Answer these Nonprofit Marketing Questions?

Getting Attention

My answer–Gary, I don’t help clients with ongoing, high-volume print production anymore. Tags: Nonprofit Communications fundraising policy printer selection speaking vendor management You are my best source of blog post and article materials.

Uncover Problems Before Your Supporters Leave You Forever

iMarketSmart

My firm once used a vendor to help us. But he delivered his work product at a certain pace— slow. One day, we found another vendor. His pricing was the same but he delivered his work product at a very different pace— fast. So we switched vendors.

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Think Before You Drive: A Roadmap for Developing New Products and Services for Your Nonprofit

Marketing for Nonprofits

We're going through an excellent process at work to determine which new products/services we should add to our current mix. BEFORE developing any new products and services for your clients, ask the following questions. Why do you choose one direct mail vendor over another?

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Uncover Problems Before Your Supporters Leave You Forever

iMarketSmart

My firm once used a vendor to help us. But he delivered his work product at a certain pace— slow. One day, we found another vendor. His pricing was the same but he delivered his work product at a very different pace— fast. So we switched vendors.

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Why major and legacy donors think your fundraising communications stink!

iMarketSmart

How ’bout we blame it on your vendors then? Too often fundraisers rely heavily on the vendors servicing their accounts— just as their predecessors did. But, unfortunately, those vendors might also be direct response companies motivated by volume.

Why major and legacy donors think your fundraising sucks.

iMarketSmart

How ’bout we blame it on your vendors then? Too often fundraisers rely heavily on the vendors servicing their accounts— just as their predecessors did. But, unfortunately, those vendors might also be direct response companies motivated by volume.

4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools

EveryAction

Get the details and data from vendors when you speak with them, compare them to your current CRM's performance, and calculate what the return on your investment will be.

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3 Questions Environmental Organizations Should Ask When Evaluating a CRM

EveryAction

You’ll have the CRM that you choose for several years (at least), so it is important to be forward-thinking in your approach to evaluating vendors. How often are product updates released and what do they typically include?

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Your Biggest Software Implementation Risk? It May Not Be What You Think.

JCA Insights

Yet I am always surprised to find that many organizations that work carefully to consider software options for their mission-critical software system default to using the vendor for implementation services. Choosing to implement with the vendor based on assumptions is very risky.

Great Marketing Jobs at Nonprofit Orgs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Senior Graphic Designer & Production Manager , The Elizabeth Glaser Pediatric AIDS Foundation (Washington, DC). Associate Director of Email Marketing , NARAL Pro Choice America (Washington, DC). Chief Communications Officer , Lift Alliance Austin Children Services (Austin, TX). Communications & Marketing Coordinator , Tuesday’s Children (Manhasset, NY).

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Ask Without Fear turns 3 and is now worth $142.96

Fundraising Coach

I saw one vendor on Amazon is selling it for $142.96! products ask without fearIt’s been three years since Ask Without Fear! came out! What a wild ride it’s been! I wrote Ask Without Fear!

Opportunity! Nonprofit Communication Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Digital Production Assistant , Trilogy Interactive (Berkeley, CA or Washington, DC). Social Media Producer , Democracy Now Productions (New York, NY). Post YOUR comms job here—nonprofits, grantmakers, B Corps & vendors serving nonprofits. Advocacy & Communications Associate , RespectAbility (Bethesda, MD). Cause Marketing Business Development Leader , Phil & Co.

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