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Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products. Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar. Kermit the Frog underscored the key premise 40 years ago: it isn’t easy being green. MORE
The company also distributes promotional products as part of its product and service mix. Three Ways Nonprofits Can Use Promotional Products Effectively. And, with the thousands of fundraising marketing options available today, where do promotional products fit? Here are three ways to use promotional products effectively: Build brand awareness. There are many opportunities to distribute promotional products for brand awareness: Advocacy events. MORE
But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values. MORE
Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values. MORE
Check out other examples of cause products. What is a cause product? It's a product that's created specifically to support a cause. A cause product is a bigger deal because it's much a bigger commitment from both the business and to the charity. MORE
ASPCA is a great example of a nonprofit that profits from product licensing agreements. Years ago when I was writing Cause Marketing for Dummies , Joanna and I had to write a short section on product licensing. I remember being hesitant to write about it because unlike just about every other topic in the book, neither of us had any experience with product licensing agreements. What is product licensing? product and/or packaging). MORE
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations I’m 74 years old now. And still pissed at my former hero. But he taught me a lesson – Basic Marketing 101. It has stood me in good stead over the decades. MORE
Please share your strategies for focused productivity. Welcome to our newest guest blogger, Rebecca Leaman. Rebecca ( @rjleaman ) is a writer and editor who helps small community-based nonprofits and individuals tell their stories. Her driving passions are technology, local history and dogs. Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve. MORE
We haven’t written anything controversial so far this month, so why not. Marketing blogger Chuck English argues that independent schools are misguided when they push the advantages of a “21st Century Education” – that is, one that emphasizes skills and creative thinking over knowledge. Parents just want their kids to get into the right colleges and the right professions. This is not new. MORE
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products branding products contributor incentives fundraising premiums marketing products Nonprofit marketing promotional products wrist watch A wristwatch with your logo can be a handsome branding item. Nevertheless, it is a waste of your marketing budget. This video explains why most logo watches will sit in someone’s sock drawer. MORE
Work Simply: Embracing the Power of Your Personal Productivity Style by Carson Tate. Whether or not any particular productivity tip will work for you or not depends on your personal productivity style. by productivity advice that feels so wrong and frankly ridiculous, well, you aren’t alone. It’s not that the advice itself is bad; it’s that the advice is bad for someone with your personal productivity style. Your Personal Productivity Style. MORE
We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products. MORE
Working productively with your program colleagues is a challenge you often discuss with me. You’re all working for the same good cause, and here’s a way to partner more productively, thanks to Joe Sanders, Director, Marketing & Communication at Lutheran Comm unity Services Northwest: When asked to generate those posters to boost program participation or put together an a.s.a.p. What are your techniques for productive partnering with your program colleagues? MORE
But one thing both sides can agree on: is that both have a relationship with products and services. Thus, if we are talking about social marketing , you don’t have to go far before you start wondering: Where are all the social products? I’m not the first to ask this question, as I was inspired a bit back by Bill Smith of AED who challenged us social marketers to balance the scales more between the promotion side of marketing and the product side of marketing. MORE
Welcome to the Nonprofit Blog Carnival round-up on The Work Behind the Work —the methods and tools you use to stay focused, productive and happy on the job (or the barriers that keep you from getting there). 9) Dive into this top-ten list of productivity tools shared by communications strategist Caroline Avakian and you’re likely to discover great ones you’ve never heard of. MORE
Last week I gave you five great costume ideas for Halloween. I also challenged you to share your own costume idea for cause marketers. I got a bunch of suggestions and have declared two winners! The first is Lindsay Ellis , Manager, Corporate Parnerships at Essilor Vision Foundation. MORE
Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products. Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar. Kermit the Frog underscored the key premise 40 years ago: it isn’t easy being green. MORE
But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values. MORE
We're always looking for ways to incorporate user feedback in our product development process. That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team. Product Feedback Group members will receive email invites to various research studies including interviews, usability tests, surveys, and more. You’ll be able to work directly with the product team and see new features first. MORE
Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values. MORE
Please share your strategies for focused productivity. Welcome to our newest guest blogger, Rebecca Leaman. Rebecca ( @rjleaman ) is a writer and editor who helps small community-based nonprofits and individuals tell their stories. Her driving passions are technology, local history and dogs. Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve. MORE
Depending on what you need to do, an iPhone or iPad can keep you productive on the commute to and from work or on an airplane etc. With the advent of the iPhone and iPad, it’s easier than ever to get things done when out meeting potential donors or organizing fundraisers. That said, we are not condoning working on your iPhone or iPad while driving! Many organizations use Microsoft’s Office suite for word processing, spreadsheets and presentations. MORE
Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors. ProductivityIt’s tough to implement methods that keep your nonprofit marketing organized and on track when you can’t effectively manage your own time, attention and energy. MORE
World Class branding product. Durable, useful, respected. Carried by tens of millions of people. Great place to put your nonprofit logo. So, how come the company’s PR and marketing departments blew off my requests. Are they indifferent? Incompetent? Or both? And what can we learn from their failure? MORE
This is by far the best piece of productivity advice I have ever received. What tools do you use to stay productive? . The post Social Media Productivity Tools for Nonprofits appeared first on J Campbell Social Marketing. Marketing Nonprofits Social Media Boomerang for Gmail Google Alerts MyTomatoes.com Pomodoro Technique Productivity Tools Unroll.me Be efficient. Keep on task. Remain laser-focused. MORE
ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising Uncategorized branding branding products contributor incentives cutting costs fundraising premiums imprinted mugs logo mugs marketing products nonprofit branding Nonprofit marketing nonprofit promotion VisABILITY MORE
Devils and angels (lips are sealed on whether the consultants are the devils or the angel) dialogued towards more productive partnership, sharing these guidelines: These are the top three sources of conflict defined by the group as a whole, to be avoided like the plague! And here’s what the group outlined as bills of rights for productive partnering: Client Bill of Rights. More Paths to Productive Partnering with Your Marketing Firm. MORE
The most productive partnerships are those in which each partner provides the other with “something” that the other lacks, be that a particular group of contacts, content, a skill or even a meeting place. Any specific recommendations on identifying and strengthening the most productive partnerships? MORE
Which should be more important to your fundraising … efficiency or productivity? If you said productivity … gold star! Or, more productively, read this piece by Tom Hurley at DMW Direct. Efficiency or productivity? If you said efficiency (sometimes expressed as ROI) … go to the back of the class! As Tom sees it, the holy grail of fundraising is maximizing net revenue, and sometimes you need to sacrifice a spiffy ROI to do so. MORE
The most common way to do this is through information or teaching products, like books, workbooks, audios, videos, or some combination of these. Products allow you to record your knowledge into a format that your audience wants, and easily sell them from your website at all hours of the day or night. The best part is that you do the work once to create the material for the product, then you and your audience reap the benefit from now on. MORE
This is the conclusion that repeatedly surfaces in research studies conducted by marketing, public relations and advertising companies: Nothing can put your nonprofit mission in front of more … Continue reading → Fundraising Imprinted Branding Products Marketing Production Protecting Your Brand Working with VendorsWe emphasize the following information in conversations with clients and on the VisABILITY website. MORE
So I was pleased to receive this recent showcase of ‘ brilliant fundraising products ‘ from SOFII, several of which are designed to support monthly giving programs. But there are 15 other products to look at as well. I’d love to hear from Agitator readers about the ‘product’ (or other) approaches you are using to support donor investment in monthly giving programs. MORE
Second, that money went into improving the product and expanding its reach (via High Def theater distribution), implementing an ambitious vision. The quality of the product matters. I’m both an opera fan and a commentator on fundraising, so I eagerly read the NY Time s article a week or so back on the spectacular recent fundraising success of NewYork’s Metropolitan Opera. The headline flagged that the Met had raised $182 million in donations. MORE
So much fundraising advice I see — including the advice offered by The Agitator — addresses the ‘how’ question. How to improve retention? How to calculate and use lifetime value? How to use online video? How to master the mobile channel? How to get donor feedback? How to make fewer appeals, yet raise more money? How to improve email opens? How, how, how? These are worthy lessons to learn and improvements to make. MORE
Pacific) Carson Tate , author of Work Simply, will join us for a FREE webinar – Work Simply: Embracing the Power of Your Personal Productivity Style. Take the Productivity Style Assessment now to find your match then come back and read this post to learn more. But as the weeks went by, I noticed that my productivity hadn’t improved. The reason is simple: There is no one-size-fits-all approach to productivity. Productivity tools: . Productivity tools: . MORE
Interested in other productivity ideas for 2013? What new things are you trying in 2013 to increase your productivity or just make a happier you? Nonprofit Communications Professional Development habits productivityDoes your new year include any work-related resolutions? Mine always do. In past years, I’ve done the “ three words ” approach. MORE
The rest of this post is just fine - 700 words cover five important tips about selecting and using branding products. Five Simple Rules 1) COMMIT: Want your organization to be … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Protecting Your Brand Public Radio Working with VendorsThe Truth In Blogging Rules require this warning: one paragraph, identified with &# Reader Alert,&# is really boring. MORE
The AWB Telescope is a cause product because it was made specifically for a nonprofit. I think cause products are a big part of cause marketing’s future. That’s why I dedicated a whole chapter in my next book to cause products and have a Pinterest board to track campaigns. One cause product I’ve admired is this one from a local brewery just two miles down the road from my house. I’m on the hunt for more cause products so keep me in mind! MORE
Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year. Brand Management Branding Product Impact Using Branding Products brand management branding products how to brand Nonprofit marketing promotional products VisABILITY MORE
The post Product Updates: Stewardship Series Effort and Online Will Tool Add-on appeared first on MarketSmart. Stewardship Series Effort. When it comes to legacy gifts, many organizations spend too much time focused on uncovering hidden gifts or closing more of them. Sure, it’s important to find out who planned a secret gift and to inspire donors to make planned gift disclosures. But, believe it or not, closing legacy gifts is just the beginning of the fundraising process, not the end. MORE
I’ve seen lots of interest from nonprofits in using video to communicate with supporters about their causes, along with an equal amount of trepidation about how to do it. I’m not a video expert, but I know several people who are, so I put out a call over Twitter for some guest posts to share with you. MORE
The post Boundaries You Need to Be Productive #NPCommLife appeared first on Kivi's Nonprofit Communications Blog. Earlier this month, I shared some tips on How to Establish Boundaries at Your Nonprofit Job which focused on tips that will prevent you from burning out and being overwhelmed. Today we will look at a different set of boundaries – ones you need to establish with co-workers. MORE
A professor at UCLA’s Anderson School of Management and a researcher at the University of Paris-Dauphine have found that companies which follow international environmental standards have employee productivity that is 16 percent higher than companies which don’t. The study, called, 'Environmental Standards and Labor Productivity' tested three hypotheses: Hypothesis 1: The adoption of environmental standards is associated with greater labor productivity. MORE
See how happy and productive the rest of the meeting becomes! Knowing that you will make time to do both will make your meetings happier and more productive. How do you make your meetings productive? Staff and Consultants Dennis Fischman meetings Nonprofit Communications productivity Guest blogger, Dennis Fischman left a senior management position at a nonprofit organization to found Communicate! Consulting. We love talking with friends. MORE
Product Related Topics Kivi's Nonprofit Communications Blog
AUGUST 19, 2019
The post Boundaries You Need to Be Productive #NPCommLife appeared first on Kivi's Nonprofit Communications Blog. Earlier this month, I shared some tips on How to Establish Boundaries at Your Nonprofit Job which focused on tips that will prevent you from burning out and being overwhelmed. Today we will look at a different set of boundaries – ones you need to establish with co-workers.
J Campbell Social Marketing
APRIL 15, 2014
This is by far the best piece of productivity advice I have ever received. What tools do you use to stay productive? . The post Social Media Productivity Tools for Nonprofits appeared first on J Campbell Social Marketing. Marketing Nonprofits Social Media Boomerang for Gmail Google Alerts MyTomatoes.com Pomodoro Technique Productivity Tools Unroll.me Be efficient. Keep on task. Remain laser-focused.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
EveryAction
AUGUST 15, 2018
We're always looking for ways to incorporate user feedback in our product development process. That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team. Product Feedback Group members will receive email invites to various research studies including interviews, usability tests, surveys, and more. You’ll be able to work directly with the product team and see new features first.
NonProfit Branding
MAY 12, 2011
Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values.
NonProfit Branding
MAY 12, 2011
Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values.
Kivi's Nonprofit Communications Blog
FEBRUARY 2, 2016
Pacific) Carson Tate , author of Work Simply, will join us for a FREE webinar – Work Simply: Embracing the Power of Your Personal Productivity Style. Take the Productivity Style Assessment now to find your match then come back and read this post to learn more. But as the weeks went by, I noticed that my productivity hadn’t improved. The reason is simple: There is no one-size-fits-all approach to productivity. Productivity tools: . Productivity tools: .
Kivi's Nonprofit Communications Blog
JUNE 13, 2017
Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors. ProductivityIt’s tough to implement methods that keep your nonprofit marketing organized and on track when you can’t effectively manage your own time, attention and energy.
NonProfit Branding
MAY 17, 2011
But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values.
NonProfit Branding
MAY 17, 2011
But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values.
Getting Attention
AUGUST 13, 2014
See how happy and productive the rest of the meeting becomes! Knowing that you will make time to do both will make your meetings happier and more productive. How do you make your meetings productive? Staff and Consultants Dennis Fischman meetings Nonprofit Communications productivity Guest blogger, Dennis Fischman left a senior management position at a nonprofit organization to found Communicate! Consulting. We love talking with friends.
Getting Attention
APRIL 29, 2014
Welcome to the Nonprofit Blog Carnival round-up on The Work Behind the Work —the methods and tools you use to stay focused, productive and happy on the job (or the barriers that keep you from getting there). 9) Dive into this top-ten list of productivity tools shared by communications strategist Caroline Avakian and you’re likely to discover great ones you’ve never heard of.
Get Fully Funded
AUGUST 1, 2012
The most common way to do this is through information or teaching products, like books, workbooks, audios, videos, or some combination of these. Products allow you to record your knowledge into a format that your audience wants, and easily sell them from your website at all hours of the day or night. The best part is that you do the work once to create the material for the product, then you and your audience reap the benefit from now on.
Kivi's Nonprofit Communications Blog
JANUARY 2, 2013
Interested in other productivity ideas for 2013? What new things are you trying in 2013 to increase your productivity or just make a happier you? Nonprofit Communications Professional Development habits productivityDoes your new year include any work-related resolutions? Mine always do. In past years, I’ve done the “ three words ” approach.
NonProfit Branding
JUNE 27, 2013
Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year. Brand Management Branding Product Impact Using Branding Products brand management branding products how to brand Nonprofit marketing promotional products VisABILITY
iMarketSmart
MAY 20, 2020
The post Product Updates: Stewardship Series Effort and Online Will Tool Add-on appeared first on MarketSmart. Stewardship Series Effort. When it comes to legacy gifts, many organizations spend too much time focused on uncovering hidden gifts or closing more of them. Sure, it’s important to find out who planned a secret gift and to inspire donors to make planned gift disclosures. But, believe it or not, closing legacy gifts is just the beginning of the fundraising process, not the end.
NonProfit Branding
MARCH 20, 2014
World Class branding product. Durable, useful, respected. Carried by tens of millions of people. Great place to put your nonprofit logo. So, how come the company’s PR and marketing departments blew off my requests. Are they indifferent? Incompetent? Or both? And what can we learn from their failure?
NonProfit Branding
MAY 3, 2011
Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products. Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar. Kermit the Frog underscored the key premise 40 years ago: it isn’t easy being green.
NonProfit Branding
MAY 3, 2011
Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products. Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar. Kermit the Frog underscored the key premise 40 years ago: it isn’t easy being green.
Selfish Giving
JANUARY 7, 2018
ASPCA is a great example of a nonprofit that profits from product licensing agreements. Years ago when I was writing Cause Marketing for Dummies , Joanna and I had to write a short section on product licensing. I remember being hesitant to write about it because unlike just about every other topic in the book, neither of us had any experience with product licensing agreements. What is product licensing? product and/or packaging).
Kivi's Nonprofit Communications Blog
MARCH 9, 2009
I’ve seen lots of interest from nonprofits in using video to communicate with supporters about their causes, along with an equal amount of trepidation about how to do it. I’m not a video expert, but I know several people who are, so I put out a call over Twitter for some guest posts to share with you.
Getting Attention
JUNE 7, 2012
The most productive partnerships are those in which each partner provides the other with “something” that the other lacks, be that a particular group of contacts, content, a skill or even a meeting place. Any specific recommendations on identifying and strengthening the most productive partnerships?
Getting Attention
MAY 29, 2012
Working productively with your program colleagues is a challenge you often discuss with me. You’re all working for the same good cause, and here’s a way to partner more productively, thanks to Joe Sanders, Director, Marketing & Communication at Lutheran Comm unity Services Northwest: When asked to generate those posters to boost program participation or put together an a.s.a.p. What are your techniques for productive partnering with your program colleagues?
NonProfit Branding
MARCH 7, 2011
The rest of this post is just fine - 700 words cover five important tips about selecting and using branding products. Five Simple Rules 1) COMMIT: Want your organization to be … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Protecting Your Brand Public Radio Working with VendorsThe Truth In Blogging Rules require this warning: one paragraph, identified with &# Reader Alert,&# is really boring.
Getting Attention
JULY 11, 2011
Please share your strategies for focused productivity. Welcome to our newest guest blogger, Rebecca Leaman. Rebecca ( @rjleaman ) is a writer and editor who helps small community-based nonprofits and individuals tell their stories. Her driving passions are technology, local history and dogs. Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve.
Kivi's Nonprofit Communications Blog
JANUARY 19, 2016
Work Simply: Embracing the Power of Your Personal Productivity Style by Carson Tate. Whether or not any particular productivity tip will work for you or not depends on your personal productivity style. by productivity advice that feels so wrong and frankly ridiculous, well, you aren’t alone. It’s not that the advice itself is bad; it’s that the advice is bad for someone with your personal productivity style. Your Personal Productivity Style.
Getting Attention
OCTOBER 4, 2011
Devils and angels (lips are sealed on whether the consultants are the devils or the angel) dialogued towards more productive partnership, sharing these guidelines: These are the top three sources of conflict defined by the group as a whole, to be avoided like the plague! And here’s what the group outlined as bills of rights for productive partnering: Client Bill of Rights. More Paths to Productive Partnering with Your Marketing Firm.
The Agitator
APRIL 2, 2013
Which should be more important to your fundraising … efficiency or productivity? If you said productivity … gold star! Or, more productively, read this piece by Tom Hurley at DMW Direct. Efficiency or productivity? If you said efficiency (sometimes expressed as ROI) … go to the back of the class! As Tom sees it, the holy grail of fundraising is maximizing net revenue, and sometimes you need to sacrifice a spiffy ROI to do so.
The Agitator
NOVEMBER 29, 2012
So I was pleased to receive this recent showcase of ‘ brilliant fundraising products ‘ from SOFII, several of which are designed to support monthly giving programs. But there are 15 other products to look at as well. I’d love to hear from Agitator readers about the ‘product’ (or other) approaches you are using to support donor investment in monthly giving programs.
SocialButterfly
OCTOBER 28, 2009
But one thing both sides can agree on: is that both have a relationship with products and services. Thus, if we are talking about social marketing , you don’t have to go far before you start wondering: Where are all the social products? I’m not the first to ask this question, as I was inspired a bit back by Bill Smith of AED who challenged us social marketers to balance the scales more between the promotion side of marketing and the product side of marketing.
NonProfit Branding
JANUARY 5, 2011
This is the conclusion that repeatedly surfaces in research studies conducted by marketing, public relations and advertising companies: Nothing can put your nonprofit mission in front of more … Continue reading → Fundraising Imprinted Branding Products Marketing Production Protecting Your Brand Working with VendorsWe emphasize the following information in conversations with clients and on the VisABILITY website.
Non Profit Marketing 360
DECEMBER 21, 2011
Depending on what you need to do, an iPhone or iPad can keep you productive on the commute to and from work or on an airplane etc. With the advent of the iPhone and iPad, it’s easier than ever to get things done when out meeting potential donors or organizing fundraisers. That said, we are not condoning working on your iPhone or iPad while driving! Many organizations use Microsoft’s Office suite for word processing, spreadsheets and presentations.
Fundraising Coach
MARCH 18, 2013
The company also distributes promotional products as part of its product and service mix. Three Ways Nonprofits Can Use Promotional Products Effectively. And, with the thousands of fundraising marketing options available today, where do promotional products fit? Here are three ways to use promotional products effectively: Build brand awareness. There are many opportunities to distribute promotional products for brand awareness: Advocacy events.
NonProfit Branding
SEPTEMBER 5, 2013
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations I’m 74 years old now. And still pissed at my former hero. But he taught me a lesson – Basic Marketing 101. It has stood me in good stead over the decades.
Cause Related Marketing
SEPTEMBER 20, 2012
A professor at UCLA’s Anderson School of Management and a researcher at the University of Paris-Dauphine have found that companies which follow international environmental standards have employee productivity that is 16 percent higher than companies which don’t. The study, called, 'Environmental Standards and Labor Productivity' tested three hypotheses: Hypothesis 1: The adoption of environmental standards is associated with greater labor productivity.
Selfish Giving
NOVEMBER 18, 2020
Check out other examples of cause products. What is a cause product? It's a product that's created specifically to support a cause. A cause product is a bigger deal because it's much a bigger commitment from both the business and to the charity.
Selfish Giving
SEPTEMBER 3, 2013
The AWB Telescope is a cause product because it was made specifically for a nonprofit. I think cause products are a big part of cause marketing’s future. That’s why I dedicated a whole chapter in my next book to cause products and have a Pinterest board to track campaigns. One cause product I’ve admired is this one from a local brewery just two miles down the road from my house. I’m on the hunt for more cause products so keep me in mind!
The Agitator
OCTOBER 20, 2011
Second, that money went into improving the product and expanding its reach (via High Def theater distribution), implementing an ambitious vision. The quality of the product matters. I’m both an opera fan and a commentator on fundraising, so I eagerly read the NY Time s article a week or so back on the spectacular recent fundraising success of NewYork’s Metropolitan Opera. The headline flagged that the Met had raised $182 million in donations.
The Agitator
MAY 31, 2016
So much fundraising advice I see — including the advice offered by The Agitator — addresses the ‘how’ question. How to improve retention? How to calculate and use lifetime value? How to use online video? How to master the mobile channel? How to get donor feedback? How to make fewer appeals, yet raise more money? How to improve email opens? How, how, how? These are worthy lessons to learn and improvements to make.
NonProfit Branding
JULY 23, 2013
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products branding products contributor incentives fundraising premiums marketing products Nonprofit marketing promotional products wrist watch A wristwatch with your logo can be a handsome branding item. Nevertheless, it is a waste of your marketing budget. This video explains why most logo watches will sit in someone’s sock drawer.
Selfish Giving
NOVEMBER 4, 2020
Last week I gave you five great costume ideas for Halloween. I also challenged you to share your own costume idea for cause marketers. I got a bunch of suggestions and have declared two winners! The first is Lindsay Ellis , Manager, Corporate Parnerships at Essilor Vision Foundation.
Non Profit Marketing 360
MAY 5, 2012
We haven’t written anything controversial so far this month, so why not. Marketing blogger Chuck English argues that independent schools are misguided when they push the advantages of a “21st Century Education” – that is, one that emphasizes skills and creative thinking over knowledge. Parents just want their kids to get into the right colleges and the right professions. This is not new.
NonProfit Branding
SEPTEMBER 16, 2014
We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products.
Getting Attention
JULY 11, 2011
Please share your strategies for focused productivity. Welcome to our newest guest blogger, Rebecca Leaman. Rebecca ( @rjleaman ) is a writer and editor who helps small community-based nonprofits and individuals tell their stories. Her driving passions are technology, local history and dogs. Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve.
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