INDUSTRY INSIGHTS YOUR PEERS ARE READING
Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products. Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar. Kermit the Frog underscored the key premise 40 years ago: it isn’t easy being green. MORE
The company also distributes promotional products as part of its product and service mix. Three Ways Nonprofits Can Use Promotional Products Effectively. And, with the thousands of fundraising marketing options available today, where do promotional products fit? MORE
But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values. MORE
Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values. MORE
ASPCA is a great example of a nonprofit that profits from product licensing agreements. Years ago when I was writing Cause Marketing for Dummies , Joanna and I had to write a short section on product licensing. What is product licensing? product and/or packaging). MORE
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations MORE
Or do you take into consideration their interests, networks and passions beyond your product or service? We frequently use social media "listening" to learn what customers are saying about our products and services, to identify trends and to build relationships. MORE
This is the time to go with the tide — to rake it in, using proven tactics of the past, not navel-gaze over strategy or lifetime value or, god forbid, the ‘product’ Act, don’t think. Indeed, do you as a fundraiser ever re-examine your ‘product’? As we head into October, most fundraisers are probably focused on technique and implementation. After all, we’re entering the year-end feeding frenzy (i.e., peak donation period). MORE
We haven’t written anything controversial so far this month, so why not. Marketing blogger Chuck English argues that independent schools are misguided when they push the advantages of a “21st Century Education” – that is, one that emphasizes skills and creative thinking over knowledge. Parents just want their kids to get into the right colleges and the right professions. This is not new. MORE
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products branding products contributor incentives fundraising premiums marketing products Nonprofit marketing promotional products wrist watch MORE
Work Simply: Embracing the Power of Your Personal Productivity Style by Carson Tate. Whether or not any particular productivity tip will work for you or not depends on your personal productivity style. If so, join us and let’s get personal about your productivity! MORE
When shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. The Definitive Guide to Fundraising with Products & Services If you only have time to read one post, read this one! MORE
We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products. MORE
Working productively with your program colleagues is a challenge you often discuss with me. What are your techniques for productive partnering with your program colleagues? One of the many joys of working with you face-to-face via keynotes and workshops is learning what works for you. MORE
But one thing both sides can agree on: is that both have a relationship with products and services. Thus, if we are talking about social marketing , you don’t have to go far before you start wondering: Where are all the social products? MORE
Welcome to the Nonprofit Blog Carnival round-up on The Work Behind the Work —the methods and tools you use to stay focused, productive and happy on the job (or the barriers that keep you from getting there). MORE
Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products. Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar. Kermit the Frog underscored the key premise 40 years ago: it isn’t easy being green. MORE
But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values. MORE
Just right for your logo… Branding Products branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY This woman is attending a concert. In her notebook! MORE
We're always looking for ways to incorporate user feedback in our product development process. That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team. Getting your feedback on new product ideas is invaluable. MORE
Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values. MORE
Depending on what you need to do, an iPhone or iPad can keep you productive on the commute to and from work or on an airplane etc. With the advent of the iPhone and iPad, it’s easier than ever to get things done when out meeting potential donors or organizing fundraisers. MORE
Please share your strategies for focused productivity. Welcome to our newest guest blogger, Rebecca Leaman. Rebecca ( @rjleaman ) is a writer and editor who helps small community-based nonprofits and individuals tell their stories. Her driving passions are technology, local history and dogs. MORE
Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors. Productivity MORE
World Class branding product. Durable, useful, respected. Carried by tens of millions of people. Great place to put your nonprofit logo. So, how come the company’s PR and marketing departments blew off my requests. Are they indifferent? Incompetent? Or both? MORE
This is by far the best piece of productivity advice I have ever received. What tools do you use to stay productive? . The post Social Media Productivity Tools for Nonprofits appeared first on J Campbell Social Marketing. Be efficient. Keep on task. Remain laser-focused. MORE
ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising Uncategorized branding branding products contributor incentives cutting costs fundraising premiums imprinted mugs logo mugs marketing products nonprofit branding Nonprofit marketing nonprofit promotion VisABILITY MORE
Devils and angels (lips are sealed on whether the consultants are the devils or the angel) dialogued towards more productive partnership, sharing these guidelines: These are the top three sources of conflict defined by the group as a whole, to be avoided like the plague! MORE
Which should be more important to your fundraising … efficiency or productivity? If you said productivity … gold star! Or, more productively, read this piece by Tom Hurley at DMW Direct. Efficiency or productivity? If you said efficiency (sometimes expressed as ROI) … go to the back of the class! As Tom sees it, the holy grail of fundraising is maximizing net revenue, and sometimes you need to sacrifice a spiffy ROI to do so. MORE
The most productive partnerships are those in which each partner provides the other with “something” that the other lacks, be that a particular group of contacts, content, a skill or even a meeting place. MORE
The most common way to do this is through information or teaching products, like books, workbooks, audios, videos, or some combination of these. The best part is that you do the work once to create the material for the product, then you and your audience reap the benefit from now on. MORE
This is the conclusion that repeatedly surfaces in research studies conducted by marketing, public relations and advertising companies: Nothing can put your nonprofit mission in front of more … Continue reading → Fundraising Imprinted Branding Products Marketing Production Protecting Your Brand Working with VendorsWe emphasize the following information in conversations with clients and on the VisABILITY website. MORE
Today on CauseTalk Radio , Megan and I talk to Mike Esposito , Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. MORE
So I was pleased to receive this recent showcase of ‘ brilliant fundraising products ‘ from SOFII, several of which are designed to support monthly giving programs. But there are 15 other products to look at as well. MORE
Second, that money went into improving the product and expanding its reach (via High Def theater distribution), implementing an ambitious vision. The quality of the product matters. I’m both an opera fan and a commentator on fundraising, so I eagerly read the NY Time s article a week or so back on the spectacular recent fundraising success of NewYork’s Metropolitan Opera. The headline flagged that the Met had raised $182 million in donations. MORE
So much fundraising advice I see — including the advice offered by The Agitator — addresses the ‘how’ question. How to improve retention? How to calculate and use lifetime value? How to use online video? How to master the mobile channel? How to get donor feedback? How to make fewer appeals, yet raise more money? How to improve email opens? How, how, how? These are worthy lessons to learn and improvements to make. MORE
Pacific) Carson Tate , author of Work Simply, will join us for a FREE webinar – Work Simply: Embracing the Power of Your Personal Productivity Style. Take the Productivity Style Assessment now to find your match then come back and read this post to learn more. Carson Tate. MORE
Interested in other productivity ideas for 2013? What new things are you trying in 2013 to increase your productivity or just make a happier you? Nonprofit Communications Professional Development habits productivityDoes your new year include any work-related resolutions? Mine always do. In past years, I’ve done the “ three words ” approach. MORE
The rest of this post is just fine - 700 words cover five important tips about selecting and using branding products. Five Simple Rules 1) COMMIT: Want your organization to be … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Protecting Your Brand Public Radio Working with VendorsThe Truth In Blogging Rules require this warning: one paragraph, identified with &# Reader Alert,&# is really boring. MORE
The AWB Telescope is a cause product because it was made specifically for a nonprofit. I think cause products are a big part of cause marketing’s future. That’s why I dedicated a whole chapter in my next book to cause products and have a Pinterest board to track campaigns. MORE
Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year. MORE
I’ve seen lots of interest from nonprofits in using video to communicate with supporters about their causes, along with an equal amount of trepidation about how to do it. MORE
A professor at UCLA’s Anderson School of Management and a researcher at the University of Paris-Dauphine have found that companies which follow international environmental standards have employee productivity that is 16 percent higher than companies which don’t. MORE
See how happy and productive the rest of the meeting becomes! Knowing that you will make time to do both will make your meetings happier and more productive. How do you make your meetings productive? Staff and Consultants Dennis Fischman meetings Nonprofit Communications productivity Guest blogger, Dennis Fischman left a senior management position at a nonprofit organization to found Communicate! Consulting. We love talking with friends. MORE
Product Related Topics 
EveryAction
AUGUST 15, 2018
We're always looking for ways to incorporate user feedback in our product development process. That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team. Getting your feedback on new product ideas is invaluable.
Kivi's Nonprofit Communications Blog
FEBRUARY 2, 2016
Pacific) Carson Tate , author of Work Simply, will join us for a FREE webinar – Work Simply: Embracing the Power of Your Personal Productivity Style. Take the Productivity Style Assessment now to find your match then come back and read this post to learn more. Carson Tate.
Kivi's Nonprofit Communications Blog
JUNE 13, 2017
Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors. Productivity
J Campbell Social Marketing
APRIL 15, 2014
This is by far the best piece of productivity advice I have ever received. What tools do you use to stay productive? . The post Social Media Productivity Tools for Nonprofits appeared first on J Campbell Social Marketing. Be efficient. Keep on task. Remain laser-focused.
Get Fully Funded
AUGUST 1, 2012
The most common way to do this is through information or teaching products, like books, workbooks, audios, videos, or some combination of these. The best part is that you do the work once to create the material for the product, then you and your audience reap the benefit from now on.
NonProfit Branding
MAY 12, 2011
Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values.
NonProfit Branding
MAY 12, 2011
Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. There is … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with VendorsA large number of market-savvy nonprofits embrace environmental values.
NonProfit Branding
JUNE 27, 2013
Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year.
NonProfit Branding
SEPTEMBER 5, 2012
ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising Uncategorized branding branding products contributor incentives cutting costs fundraising premiums imprinted mugs logo mugs marketing products nonprofit branding Nonprofit marketing nonprofit promotion VisABILITY
Selfish Giving
JANUARY 7, 2018
ASPCA is a great example of a nonprofit that profits from product licensing agreements. Years ago when I was writing Cause Marketing for Dummies , Joanna and I had to write a short section on product licensing. What is product licensing? product and/or packaging).
NonProfit Branding
MAY 17, 2011
But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values.
NonProfit Branding
MAY 17, 2011
But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors(Final installment of a 3-part series.) We think every nonprofit should endorse environmental values.
NonProfit Branding
MARCH 20, 2014
World Class branding product. Durable, useful, respected. Carried by tens of millions of people. Great place to put your nonprofit logo. So, how come the company’s PR and marketing departments blew off my requests. Are they indifferent? Incompetent? Or both?
Getting Attention
APRIL 29, 2014
Welcome to the Nonprofit Blog Carnival round-up on The Work Behind the Work —the methods and tools you use to stay focused, productive and happy on the job (or the barriers that keep you from getting there).
Kivi's Nonprofit Communications Blog
MARCH 9, 2009
I’ve seen lots of interest from nonprofits in using video to communicate with supporters about their causes, along with an equal amount of trepidation about how to do it.
Kivi's Nonprofit Communications Blog
JANUARY 19, 2016
Work Simply: Embracing the Power of Your Personal Productivity Style by Carson Tate. Whether or not any particular productivity tip will work for you or not depends on your personal productivity style. If so, join us and let’s get personal about your productivity!
The Agitator
NOVEMBER 29, 2012
So I was pleased to receive this recent showcase of ‘ brilliant fundraising products ‘ from SOFII, several of which are designed to support monthly giving programs. But there are 15 other products to look at as well.
SocialButterfly
OCTOBER 28, 2009
But one thing both sides can agree on: is that both have a relationship with products and services. Thus, if we are talking about social marketing , you don’t have to go far before you start wondering: Where are all the social products?
Getting Attention
AUGUST 13, 2014
See how happy and productive the rest of the meeting becomes! Knowing that you will make time to do both will make your meetings happier and more productive. How do you make your meetings productive? Staff and Consultants Dennis Fischman meetings Nonprofit Communications productivity Guest blogger, Dennis Fischman left a senior management position at a nonprofit organization to found Communicate! Consulting. We love talking with friends.
NonProfit Branding
MAY 3, 2011
Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products. Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar. Kermit the Frog underscored the key premise 40 years ago: it isn’t easy being green.
NonProfit Branding
MAY 3, 2011
Nonprofit professionals will serve better if they know the options, myths, and realities of earth-friendly branding products. Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with VendorsSustainability is on the nation’s radar. Kermit the Frog underscored the key premise 40 years ago: it isn’t easy being green.
The Agitator
APRIL 2, 2013
Which should be more important to your fundraising … efficiency or productivity? If you said productivity … gold star! Or, more productively, read this piece by Tom Hurley at DMW Direct. Efficiency or productivity? If you said efficiency (sometimes expressed as ROI) … go to the back of the class! As Tom sees it, the holy grail of fundraising is maximizing net revenue, and sometimes you need to sacrifice a spiffy ROI to do so.
The Agitator
MAY 31, 2016
So much fundraising advice I see — including the advice offered by The Agitator — addresses the ‘how’ question. How to improve retention? How to calculate and use lifetime value? How to use online video? How to master the mobile channel? How to get donor feedback? How to make fewer appeals, yet raise more money? How to improve email opens? How, how, how? These are worthy lessons to learn and improvements to make.
Getting Attention
JUNE 7, 2012
The most productive partnerships are those in which each partner provides the other with “something” that the other lacks, be that a particular group of contacts, content, a skill or even a meeting place.
The Agitator
OCTOBER 20, 2011
Second, that money went into improving the product and expanding its reach (via High Def theater distribution), implementing an ambitious vision. The quality of the product matters. I’m both an opera fan and a commentator on fundraising, so I eagerly read the NY Time s article a week or so back on the spectacular recent fundraising success of NewYork’s Metropolitan Opera. The headline flagged that the Met had raised $182 million in donations.
NonProfit Branding
MARCH 7, 2011
The rest of this post is just fine - 700 words cover five important tips about selecting and using branding products. Five Simple Rules 1) COMMIT: Want your organization to be … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Protecting Your Brand Public Radio Working with VendorsThe Truth In Blogging Rules require this warning: one paragraph, identified with &# Reader Alert,&# is really boring.
Non Profit Marketing 360
DECEMBER 21, 2011
Depending on what you need to do, an iPhone or iPad can keep you productive on the commute to and from work or on an airplane etc. With the advent of the iPhone and iPad, it’s easier than ever to get things done when out meeting potential donors or organizing fundraisers.
Getting Attention
MAY 29, 2012
Working productively with your program colleagues is a challenge you often discuss with me. What are your techniques for productive partnering with your program colleagues? One of the many joys of working with you face-to-face via keynotes and workshops is learning what works for you.
Cause Related Marketing
SEPTEMBER 20, 2012
A professor at UCLA’s Anderson School of Management and a researcher at the University of Paris-Dauphine have found that companies which follow international environmental standards have employee productivity that is 16 percent higher than companies which don’t.
Getting Attention
JULY 11, 2011
Please share your strategies for focused productivity. Welcome to our newest guest blogger, Rebecca Leaman. Rebecca ( @rjleaman ) is a writer and editor who helps small community-based nonprofits and individuals tell their stories. Her driving passions are technology, local history and dogs.
NonProfit Branding
SEPTEMBER 5, 2013
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products brand management brand protection branding branding products marketing products nonprofit branding Nonprofit marketing promotional products public relations
Selfish Giving
SEPTEMBER 3, 2013
The AWB Telescope is a cause product because it was made specifically for a nonprofit. I think cause products are a big part of cause marketing’s future. That’s why I dedicated a whole chapter in my next book to cause products and have a Pinterest board to track campaigns.
Getting Attention
OCTOBER 4, 2011
Devils and angels (lips are sealed on whether the consultants are the devils or the angel) dialogued towards more productive partnership, sharing these guidelines: These are the top three sources of conflict defined by the group as a whole, to be avoided like the plague!
NonProfit Branding
JANUARY 5, 2011
This is the conclusion that repeatedly surfaces in research studies conducted by marketing, public relations and advertising companies: Nothing can put your nonprofit mission in front of more … Continue reading → Fundraising Imprinted Branding Products Marketing Production Protecting Your Brand Working with VendorsWe emphasize the following information in conversations with clients and on the VisABILITY website.
NonProfit Branding
JULY 23, 2013
Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products branding products contributor incentives fundraising premiums marketing products Nonprofit marketing promotional products wrist watch
Selfish Giving
MAY 10, 2016
When shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. The Definitive Guide to Fundraising with Products & Services If you only have time to read one post, read this one!
The Agitator
OCTOBER 6, 2013
This is the time to go with the tide — to rake it in, using proven tactics of the past, not navel-gaze over strategy or lifetime value or, god forbid, the ‘product’ Act, don’t think. Indeed, do you as a fundraiser ever re-examine your ‘product’? As we head into October, most fundraisers are probably focused on technique and implementation. After all, we’re entering the year-end feeding frenzy (i.e., peak donation period).
Diva Marketing Blog
JULY 31, 2011
Or do you take into consideration their interests, networks and passions beyond your product or service? We frequently use social media "listening" to learn what customers are saying about our products and services, to identify trends and to build relationships.
Fundraising Coach
MARCH 18, 2013
The company also distributes promotional products as part of its product and service mix. Three Ways Nonprofits Can Use Promotional Products Effectively. And, with the thousands of fundraising marketing options available today, where do promotional products fit?
Selfish Giving
MAY 8, 2018
Today on CauseTalk Radio , Megan and I talk to Mike Esposito , Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year.
Non Profit Marketing 360
MAY 5, 2012
We haven’t written anything controversial so far this month, so why not. Marketing blogger Chuck English argues that independent schools are misguided when they push the advantages of a “21st Century Education” – that is, one that emphasizes skills and creative thinking over knowledge. Parents just want their kids to get into the right colleges and the right professions. This is not new.
NonProfit Branding
MARCH 18, 2014
Just right for your logo… Branding Products branding products contributor incentives fundraising premiums how to brand marketing products nonprofit branding Nonprofit marketing promotional products VisABILITY This woman is attending a concert. In her notebook!
NonProfit Branding
SEPTEMBER 16, 2014
We supply logo-imprinted branding products to nonprofits. So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand. It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products.
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