Expert insights. Personalized for you.
One of the easiest and most overlooked ways to improve your website and your donation process is by putting it through some basic testing. Task Testing Have your tester go through the process of making a donation on your website. This can expose any difficulties a potential donor may have or show you what the overly complex portions of your donation process are. MORE
Change can be a stop-go process, and sometimes, you feel held at yellow for what seems never-ending. The case study shares the journey of how social marketing was adopted by North Carolina, but my favorite part is in the notes section where the author describes the process of change in terms of a traffic light: We’ve learned to take a ‘traffic light’ approach to introduce social marketing very gradually, rather than a ‘race car’ approach where change is presented suddenly. MORE
We’re starting a conversation about Strategic Planning. A highly regarded nonprofit exercise. Often a waste of time. Take it too seriously, make it too rigorous and strategic planning becomes a can of worms. With little long-term impact. And with much short-term disruption. These are initial comments. They will irritate some folks. I’ll have more to […]. Snark Tank nonprofit board nonprofit management Nonprofit marketing nonprofit stewardship strategic planning MORE
The post How to Improve and Develop Process at Your Nonprofit appeared first on Fundraising Report Card. Unlike other business-focused resources though, I have great empathy and understanding for the unique circumstances and challenges nonprofit organizations face. How then can we take what is considered best practice in the for-profit space and make use of it at your development shop? Culture MORE
It's a process, not a project (my emphasis) - one that requires long-term perspective. A PROCESS is a "sustained phenomenon" that occurs over a long period of time, like a good marriage or parenting. I picked up Mastering Online Marketing by Mitch Meyerson at the library hoping to get new ideas for marketing my blog. The book is a little salesy and is definitely intended for a for-profit audience. That said I've been pleasantly surprised with much of the content. MORE
How many of your communications projects go nowhere because the approval process is a landmine? There is a better way—be as strategic in your review and approval process, as you are with your marketing and fundraising work. A recent rebranding project for a large human services client organization reminded me of how challenging the review and approval process can be, especially for larger organizations (this one has 500+ employees throughout the state of Massachusetts). MORE
Supporters want you to facilitate the process— not force it. Fundraising consideration process donor cultivation engagement fundraising fundraising tips and tricks fundraising tips for nonprofitsAt MarketSmart, we don’t close sales and we don’t close deals. . Rather, the deals close themselves because our clients sell themselves after we engage them properly. Furthermore, we don’t have sales people and we don’t pay anyone a commission. MORE
Now you can determine where each of your prospects are in the consideration and evaluation process. Prospective donor buys into your mission. Has a clear understanding of the future needs of your organization. Sees the organization as a good investment because you manage funds well. Willing to support the needs of the organization. Understands what a planned gift is and how it works. Realizes that they can make a planned gift. Is clearly asked for the gift. MORE
If the process of getting copy edited and approved is a bit of a nightmare at your nonprofit — or it’s just not as simple and efficient as it should be, you aren’t alone! The post Making the Editing Process Smoother at Your Nonprofit appeared first on Kivi's Nonprofit Communications Blog. Content Creation Process Nonprofit Writing Team Culture MORE
Here’s the inventive process Jen designed to solicit prompt input on Advocates brand development: Staff Members’ Perspectives & Priorities a Must-Have for Relevant Branding. We worked hard to shape a participation process , with staff teams representing each department’s point of view, to springboard brand development. This brand team was brought into the process from the very beginning via two group working sessions. You guys are so smart! MORE
Unsuccessful fundraisers don’t use the qualification process effectively. For instance, where are they in the consideration process? Either way, every offer should reflect each donor’s interests, passions, desires, needs and where they reside in the consideration process in order to ensure that you and your message will be truly relevant and accepted. No matter how you do it, monitoring your donors over time is integral to the qualification process. MORE
In other words, they need a payment processing system, which simply refers to the digital behind-the-scenes steps that transfer a donor’s funds to a nonprofit’s account. Payment processing is essential to helping your organization develop new fundraising opportunities ranging from mobile giving solutions and merchandise sales to online event registration and ticket sales. How to implement payment processing. How to ensure security in payment processing. MORE
redesign process social media website Small nonprofit Social networkImage via City Learning Centre, Wolverhampton, UK One of your first acquisitions - maybe before you get your 501(c)(3) even - is a website. It's possible that some people may think that in these days of social media networks, a website is less important than before. BZZZ* Wrong. It's still the place people will go to find out more about your organization and its mission. Social networks are. MORE
Test drive your online donation process. Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more. Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter. MORE
How many of your communications projects go nowhere because the approval process is a landmine? There is a better way—be as strategic in your review and approval process, as you are with your marketing and fundraising work. A recent rebranding project for a large human services client organization reminded me of how challenging the review and approval process can be, especially for larger organizations (this one has 500+ employees throughout the state of Massachusetts). MORE
The first three weekends of every October are given over to the visual arts as about 300 artists open their studios and share their processes with the public. glitch application mobile smart phone process Open Studios remedy OS Art Tour Small nonprofit Google Maps Here in Santa Cruz, it''s Open Studios Art Tour season. MORE
abandoned donations donations Facebook FirstGiving Google Wallet NGOs nonprofits payment processing PayPal transactions Twitter youtubeThis week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them. MORE
But a painful review and approval process can cripple your creative work, no matter how good it is. Creating a standard review and approval process – and having the authority or sheer force of will to hold people to it – can go a long way in avoiding these situations. But that collaboration demands a process with firm ground rules. Here’s a menu of elements that you might want to include in your own review and approval process. MORE
most critical marketing process necessary to. Imagine this: What if you mastered the message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers? Just ask the folks who joined me for the MFP this past summer and fall… Now we have the skills and process in place to craft more messages for our organization, and each program. MORE
Fundraising Major Giving Planned Giving best practices for planned giving charitable giving consideration process cultivation for major gifts major donor fundraising major gift cultivation meaningful donor experiences planned gift marketing sustained givingBefore we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first. MORE
Fundraising strategy appeal letters charitable giving consideration process copy writing tips fundraising tips planned giving copy writingI was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur. My mom was an entrepreneur. All three of my uncles were entrepreneurs. My grandparents were all entrepreneurs. But, I failed the first two prerequisite courses for the Business School at the University of Maryland. MORE
The guide below demonstrates how technology can be utilized throughout the entire donor engagement process— from recruiting to retaining donors over time. . The post A Quick Guide to Using Technology Throughout the Donor Engagement Process appeared first on marketing for the modern nonprofit. Guest post by Amanda Peterson, Enlightened Digital. The way people communicate continues to evolve as technology advances. MORE
The benefit of having created AND IMPLEMENTED a fundraising plan (also called a Development Plan) is not just that your organization's leadership has become active in planning your organization's fundraising future - it is a road map for what should get accomplished, by when, for what budgetary need, by whom. It is, in effect, a calendar; job description for each task; and it should help you get organized. MORE
Yesterday, we covered the two most frequent donor feedback comments. Today, we’re going to talk about #3, #5, #9, and #12. Why jump around? Because they all have to do with online giving: I want more online giving options! Make it easier to donate online! Why doesn’t it save my info online? That’s not what I saw online/offline! For more online giving options , 45% of these comments ask for different payment mechanisms, whether PayPal or additional credit card options. MORE
How To Plan Out This Year's Grant Seeking What Information Goes Into A Grant Proposal? MORE
Developing process is tricky. In the world of for-profit businesses there are myriad books , webinars , and even conferences you can attend to help you become a “process” master. It’s not that business process is exclusive to businesses (some of the same techniques, tactics, and best practices from the for-profit space work just as well at nonprofits), it’s that nonprofit organizations face some highly specific and niche challenges that business-focused resources tend to overlook. MORE
There’s no question that solid recordkeeping and donor processing systems form an essential foundation for successful monthly giving programs. Before I get to some of options currently available let’s focus on the main task, beyond mere bookkeeping, good recordkeeping and processing should perform. MORE
Without such tactics, you might lose them halfway through your piece — and waste a lot of words in the process. Content Creation ProcessBy Peter Panepento. We’ve been hearing for years that today’s audiences want shorter content. It makes sense, right? In a world where more of us are reading and watching videos on tiny screens while on the go, we’re more likely to prefer information in shorter, bite-sized chunks. Short is what made Twitter Twitter. MORE
Activity accelerates to breakneck volumes, prompting staff to suggest gift processing becomes a new X-Games event. And, the number one strategy to survive year-end processing? . Build integrations and faster processing customizations with JCA. Uncategorized advancement services gift officer gift processing pledge paymentsIt’s that time of year again. Donors respond with awe-inspiring transactional volume to our organizations’ missions before calendar year-end. MORE
One reader asks: "What's your process for writing every day? Let me explain the process first. Like most writers, I prefer reading to writing so this is really the best part of the whole process! Photo via Daniel Pape on Flickr. I'm in the last week of my 31-day cause marketing challenge and I'm ready to take some questions from readers. Is it hard?" I'll get to the question about whether it's hard in a minute. I publish first thing in the morning. MORE
Whatever point-of sale (POS) system the business currently uses to process sales, use that same system to process the donation. So if they process a sale by scanning a barcode, create a barcode for the fundraiser and scan it every time someone donates. If they process a sale by pressing a specific button or entering code into the register, give the fundraiser its own button or code. Newsletter reader Robyn had a great question last week. MORE
Here's how the NetSquared redesign process works. I'm continually on the prowl for strong nonprofit communications models to share with you since there's no better way to learn how to strengthen your own initiatives. And I have a great one for you today. NetSquared.org, the "online landing pad for social changemakers leveraging technology for social change" has been working hard on the redesign of its website. MORE
Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s process for raising major gifts (including legacy gifts). Their consideration process is more important than your operational/tactical process. And they don’t care about your internal, operational processes. They have a process all their own. First things first. MORE
Maybe you're all ready to get to work, but you don't know what the process is. The grant seeking process is: 1. Commit to the process. Raising grants successfully requires a commitment to the process. Learn what the grant seeking process is, how to do it so that you'll be successful, learn about writing a grant proposal and its components (e.g. program budget), and invest in the process. This is a process and you've done everything that you can do. MORE
60-Minute Jump Starter] Learn why creative briefs are important and the process behind creating them before customizing our samples and templates to fit your organization’s needs. Here’s what’s happening this month at Nonprofit Marketing Guide…. MORE
There has to be a better way. Our contributing writer Antionette Kerr is working on a new e-book on both storybanking and photobanking — how you collect, store and organize your stories and photos. She’s got some great how-tos and resources pulled together. But it’s missing your real-world stories and data. So we need your help! Can you take this quick survey on storybanking and photobanking ? MORE
Content Creation Process Nonprofit Content Marketing repurpose repurposing contentOn July 9, we’ll be hosting our webinar, The Communications Director’s Guide to Repurposing Content. It’s been a couple of years since we did a whole webinar on repurposing, so I would love to include more examples from our Nonprofit Marketing Guide community. Here’s what I could really use. MORE
Fundraising Lead Generation Major Giving Planned Giving charitable giving tips consideration process donor attrition reduction donor cultivation donor retention ideas donor retention techniques donor retention tips fundraising rule of 7 fundraising techniques how to reduce donor attrition legacy societies major gift fundraising marketsmart nonprofit marketing tactics philanthropy blog planned gift marketing ideas MORE
Supporters want you to facilitate the giving process— not force it. Fundraising consideration process donor cultivation engagement fundraising fundraising tips and tricks fundraising tips for nonprofitsAt MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a parallel with how we conduct sales, and how nonprofits should raise funds. MORE
Is your process for creating and distributing your nonprofit’s content (you know, the stuff you put in your newsletter, on your website, etc.) One important element of the new process has been the Editorial Calendar. Focusing on the editorial process now means that CompassPoint staff are now much more cognizant of the “communications arc,&# or the opportunities to communicate through a project’s life cycle. MORE
If your nonprofit is doing any kind of fundraising, there’s a good chance you may be considering processing donations and payments with credit and debit cards. Since so many people prefer to pay with plastic these days, it’s absolutely essential for your organization to integrate a credit card processing solution for your fundraising campaign. DoJiggy Merchant Services (DMS) offers payment processing services for nonprofit organizations. MORE
Whether you are creating a first-time tagline or revitalizing an existing brand, here are five steps to jump start the process: Confirm that the tagline (or lack of one) is a problem. Decide if you need to take your audience research one step further or you’re ready to kickoff the tagline creation process with a brainstorming session. Developing a high-power tagline for your nonprofit can be a daunting task, especially with so many competing priorities. MORE
We’re starting a conversation about Strategic Planning. A highly regarded nonprofit exercise. Often a waste of time. Take it too seriously, make it too rigorous and strategic planning becomes a can of worms. With little long-term impact. And with much short-term disruption. These are initial comments. They will irritate some folks. I’ll have more to […]. Snark Tank nonprofit board nonprofit management Nonprofit marketing nonprofit stewardship strategic planning MORE
Time to start the RFP process to make sure you find the best vendor for your organization. While creating a Request for Proposals can be labor-intensive, time consuming, and stressful, we've put together some tips to make the whole process go a little smoother. Keeping these basic do's and don'ts in mind can yield great results + make the RFP process a lot simpler (and so can our No-Fuss Nonprofit RFP Template.). Is your fundraising schedule directly connected to the process? MORE
Process Related Topics Kivi's Nonprofit Communications Blog
JUNE 6, 2019
If the process of getting copy edited and approved is a bit of a nightmare at your nonprofit — or it’s just not as simple and efficient as it should be, you aren’t alone! The post Making the Editing Process Smoother at Your Nonprofit appeared first on Kivi's Nonprofit Communications Blog. Content Creation Process Nonprofit Writing Team Culture
Kivi's Nonprofit Communications Blog
NOVEMBER 4, 2020
60-Minute Jump Starter] Learn why creative briefs are important and the process behind creating them before customizing our samples and templates to fit your organization’s needs. Here’s what’s happening this month at Nonprofit Marketing Guide….
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
iMarketSmart
SEPTEMBER 25, 2019
Developing process is tricky. In the world of for-profit businesses there are myriad books , webinars , and even conferences you can attend to help you become a “process” master. It’s not that business process is exclusive to businesses (some of the same techniques, tactics, and best practices from the for-profit space work just as well at nonprofits), it’s that nonprofit organizations face some highly specific and niche challenges that business-focused resources tend to overlook.
Fundraising Coach
JULY 6, 2017
In other words, they need a payment processing system, which simply refers to the digital behind-the-scenes steps that transfer a donor’s funds to a nonprofit’s account. Payment processing is essential to helping your organization develop new fundraising opportunities ranging from mobile giving solutions and merchandise sales to online event registration and ticket sales. How to implement payment processing. How to ensure security in payment processing.
A Small Change
JUNE 3, 2014
If your nonprofit is doing any kind of fundraising, there’s a good chance you may be considering processing donations and payments with credit and debit cards. Since so many people prefer to pay with plastic these days, it’s absolutely essential for your organization to integrate a credit card processing solution for your fundraising campaign. DoJiggy Merchant Services (DMS) offers payment processing services for nonprofit organizations.
EveryAction
FEBRUARY 16, 2018
Time to start the RFP process to make sure you find the best vendor for your organization. While creating a Request for Proposals can be labor-intensive, time consuming, and stressful, we've put together some tips to make the whole process go a little smoother. Keeping these basic do's and don'ts in mind can yield great results + make the RFP process a lot simpler (and so can our No-Fuss Nonprofit RFP Template.). Is your fundraising schedule directly connected to the process?
Kivi's Nonprofit Communications Blog
OCTOBER 18, 2016
But a painful review and approval process can cripple your creative work, no matter how good it is. Creating a standard review and approval process – and having the authority or sheer force of will to hold people to it – can go a long way in avoiding these situations. But that collaboration demands a process with firm ground rules. Here’s a menu of elements that you might want to include in your own review and approval process.
iMarketSmart
APRIL 7, 2019
Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s process for raising major gifts (including legacy gifts). Their consideration process is more important than your operational/tactical process. And they don’t care about your internal, operational processes. They have a process all their own. First things first.
Getting Attention
DECEMBER 20, 2011
most critical marketing process necessary to. Imagine this: What if you mastered the message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers? Just ask the folks who joined me for the MFP this past summer and fall… Now we have the skills and process in place to craft more messages for our organization, and each program.
Kivi's Nonprofit Communications Blog
AUGUST 23, 2016
There has to be a better way. Our contributing writer Antionette Kerr is working on a new e-book on both storybanking and photobanking — how you collect, store and organize your stories and photos. She’s got some great how-tos and resources pulled together. But it’s missing your real-world stories and data. So we need your help! Can you take this quick survey on storybanking and photobanking ?
Kivi's Nonprofit Communications Blog
MAY 12, 2011
Is your process for creating and distributing your nonprofit’s content (you know, the stuff you put in your newsletter, on your website, etc.) One important element of the new process has been the Editorial Calendar. Focusing on the editorial process now means that CompassPoint staff are now much more cognizant of the “communications arc,&# or the opportunities to communicate through a project’s life cycle.
NonProfit Branding
APRIL 2, 2014
We’re starting a conversation about Strategic Planning. A highly regarded nonprofit exercise. Often a waste of time. Take it too seriously, make it too rigorous and strategic planning becomes a can of worms. With little long-term impact. And with much short-term disruption. These are initial comments. They will irritate some folks. I’ll have more to […]. Snark Tank nonprofit board nonprofit management Nonprofit marketing nonprofit stewardship strategic planning
Fundraising Report Card
JUNE 12, 2018
The post How to Improve and Develop Process at Your Nonprofit appeared first on Fundraising Report Card. Unlike other business-focused resources though, I have great empathy and understanding for the unique circumstances and challenges nonprofit organizations face. How then can we take what is considered best practice in the for-profit space and make use of it at your development shop? Culture
J Campbell Social Marketing
OCTOBER 2, 2018
The guide below demonstrates how technology can be utilized throughout the entire donor engagement process— from recruiting to retaining donors over time. . The post A Quick Guide to Using Technology Throughout the Donor Engagement Process appeared first on marketing for the modern nonprofit. Guest post by Amanda Peterson, Enlightened Digital. The way people communicate continues to evolve as technology advances.
JCA Insights
SEPTEMBER 28, 2012
Activity accelerates to breakneck volumes, prompting staff to suggest gift processing becomes a new X-Games event. And, the number one strategy to survive year-end processing? . Build integrations and faster processing customizations with JCA. Uncategorized advancement services gift officer gift processing pledge paymentsIt’s that time of year again. Donors respond with awe-inspiring transactional volume to our organizations’ missions before calendar year-end.
Selfish Giving
DECEMBER 26, 2017
One reader asks: "What's your process for writing every day? Let me explain the process first. Like most writers, I prefer reading to writing so this is really the best part of the whole process! Photo via Daniel Pape on Flickr. I'm in the last week of my 31-day cause marketing challenge and I'm ready to take some questions from readers. Is it hard?" I'll get to the question about whether it's hard in a minute. I publish first thing in the morning.
Getting Attention
NOVEMBER 24, 2009
Whether you are creating a first-time tagline or revitalizing an existing brand, here are five steps to jump start the process: Confirm that the tagline (or lack of one) is a problem. Decide if you need to take your audience research one step further or you’re ready to kickoff the tagline creation process with a brainstorming session. Developing a high-power tagline for your nonprofit can be a daunting task, especially with so many competing priorities.
iMarketSmart
MAY 28, 2012
Now you can determine where each of your prospects are in the consideration and evaluation process. Prospective donor buys into your mission. Has a clear understanding of the future needs of your organization. Sees the organization as a good investment because you manage funds well. Willing to support the needs of the organization. Understands what a planned gift is and how it works. Realizes that they can make a planned gift. Is clearly asked for the gift.
Fundraising 123
NOVEMBER 30, 2007
One of the easiest and most overlooked ways to improve your website and your donation process is by putting it through some basic testing. Task Testing Have your tester go through the process of making a donation on your website. This can expose any difficulties a potential donor may have or show you what the overly complex portions of your donation process are.
Getting Attention
MARCH 8, 2016
How many of your communications projects go nowhere because the approval process is a landmine? There is a better way—be as strategic in your review and approval process, as you are with your marketing and fundraising work. A recent rebranding project for a large human services client organization reminded me of how challenging the review and approval process can be, especially for larger organizations (this one has 500+ employees throughout the state of Massachusetts).
Getting Attention
MAY 4, 2016
Here’s the inventive process Jen designed to solicit prompt input on Advocates brand development: Staff Members’ Perspectives & Priorities a Must-Have for Relevant Branding. We worked hard to shape a participation process , with staff teams representing each department’s point of view, to springboard brand development. This brand team was brought into the process from the very beginning via two group working sessions. You guys are so smart!
Social Media Bird Brain
APRIL 29, 2015
abandoned donations donations Facebook FirstGiving Google Wallet NGOs nonprofits payment processing PayPal transactions Twitter youtubeThis week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them.
Getting Attention
MARCH 8, 2016
How many of your communications projects go nowhere because the approval process is a landmine? There is a better way—be as strategic in your review and approval process, as you are with your marketing and fundraising work. A recent rebranding project for a large human services client organization reminded me of how challenging the review and approval process can be, especially for larger organizations (this one has 500+ employees throughout the state of Massachusetts).
Getting Attention
JULY 29, 2009
Here's how the NetSquared redesign process works. I'm continually on the prowl for strong nonprofit communications models to share with you since there's no better way to learn how to strengthen your own initiatives. And I have a great one for you today. NetSquared.org, the "online landing pad for social changemakers leveraging technology for social change" has been working hard on the redesign of its website.
The Agitator
FEBRUARY 14, 2018
Yesterday, we covered the two most frequent donor feedback comments. Today, we’re going to talk about #3, #5, #9, and #12. Why jump around? Because they all have to do with online giving: I want more online giving options! Make it easier to donate online! Why doesn’t it save my info online? That’s not what I saw online/offline! For more online giving options , 45% of these comments ask for different payment mechanisms, whether PayPal or additional credit card options.
iMarketSmart
JANUARY 8, 2018
Unsuccessful fundraisers don’t use the qualification process effectively. For instance, where are they in the consideration process? Either way, every offer should reflect each donor’s interests, passions, desires, needs and where they reside in the consideration process in order to ensure that you and your message will be truly relevant and accepted. No matter how you do it, monitoring your donors over time is integral to the qualification process.
iMarketSmart
AUGUST 20, 2019
Supporters want you to facilitate the giving process— not force it. Fundraising consideration process donor cultivation engagement fundraising fundraising tips and tricks fundraising tips for nonprofitsAt MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a parallel with how we conduct sales, and how nonprofits should raise funds.
The Agitator
AUGUST 31, 2017
There’s no question that solid recordkeeping and donor processing systems form an essential foundation for successful monthly giving programs. Before I get to some of options currently available let’s focus on the main task, beyond mere bookkeeping, good recordkeeping and processing should perform.
iMarketSmart
DECEMBER 4, 2015
Fundraising Major Giving Planned Giving best practices for planned giving charitable giving consideration process cultivation for major gifts major donor fundraising major gift cultivation meaningful donor experiences planned gift marketing sustained givingBefore we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first.
iMarketSmart
NOVEMBER 16, 2015
Fundraising Lead Generation Major Giving Planned Giving charitable giving tips consideration process donor attrition reduction donor cultivation donor retention ideas donor retention techniques donor retention tips fundraising rule of 7 fundraising techniques how to reduce donor attrition legacy societies major gift fundraising marketsmart nonprofit marketing tactics philanthropy blog planned gift marketing ideas
Marketing for Nonprofits
JULY 8, 2008
It's a process, not a project (my emphasis) - one that requires long-term perspective. A PROCESS is a "sustained phenomenon" that occurs over a long period of time, like a good marriage or parenting. I picked up Mastering Online Marketing by Mitch Meyerson at the library hoping to get new ideas for marketing my blog. The book is a little salesy and is definitely intended for a for-profit audience. That said I've been pleasantly surprised with much of the content.
iMarketSmart
SEPTEMBER 28, 2015
Fundraising strategy appeal letters charitable giving consideration process copy writing tips fundraising tips planned giving copy writingI was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur. My mom was an entrepreneur. All three of my uncles were entrepreneurs. My grandparents were all entrepreneurs. But, I failed the first two prerequisite courses for the Business School at the University of Maryland.
Social Media Bird Brain
OCTOBER 9, 2013
The first three weekends of every October are given over to the visual arts as about 300 artists open their studios and share their processes with the public. glitch application mobile smart phone process Open Studios remedy OS Art Tour Small nonprofit Google Maps Here in Santa Cruz, it''s Open Studios Art Tour season.
iMarketSmart
OCTOBER 12, 2015
Supporters want you to facilitate the process— not force it. Fundraising consideration process donor cultivation engagement fundraising fundraising tips and tricks fundraising tips for nonprofitsAt MarketSmart, we don’t close sales and we don’t close deals. . Rather, the deals close themselves because our clients sell themselves after we engage them properly. Furthermore, we don’t have sales people and we don’t pay anyone a commission.
Kivi's Nonprofit Communications Blog
DECEMBER 19, 2019
Without such tactics, you might lose them halfway through your piece — and waste a lot of words in the process. Content Creation ProcessBy Peter Panepento. We’ve been hearing for years that today’s audiences want shorter content. It makes sense, right? In a world where more of us are reading and watching videos on tiny screens while on the go, we’re more likely to prefer information in shorter, bite-sized chunks. Short is what made Twitter Twitter.
Seeking Grant Money Today
MAY 4, 2008
Maybe you're all ready to get to work, but you don't know what the process is. The grant seeking process is: 1. Commit to the process. Raising grants successfully requires a commitment to the process. Learn what the grant seeking process is, how to do it so that you'll be successful, learn about writing a grant proposal and its components (e.g. program budget), and invest in the process. This is a process and you've done everything that you can do.
Kivi's Nonprofit Communications Blog
JUNE 23, 2020
Content Creation Process Nonprofit Content Marketing repurpose repurposing contentOn July 9, we’ll be hosting our webinar, The Communications Director’s Guide to Repurposing Content. It’s been a couple of years since we did a whole webinar on repurposing, so I would love to include more examples from our Nonprofit Marketing Guide community. Here’s what I could really use.
Social Media Bird Brain
MARCH 10, 2011
redesign process social media website Small nonprofit Social networkImage via City Learning Centre, Wolverhampton, UK One of your first acquisitions - maybe before you get your 501(c)(3) even - is a website. It's possible that some people may think that in these days of social media networks, a website is less important than before. BZZZ* Wrong. It's still the place people will go to find out more about your organization and its mission. Social networks are.
Seeking Grant Money Today
JUNE 14, 2008
The benefit of having created AND IMPLEMENTED a fundraising plan (also called a Development Plan) is not just that your organization's leadership has become active in planning your organization's fundraising future - it is a road map for what should get accomplished, by when, for what budgetary need, by whom. It is, in effect, a calendar; job description for each task; and it should help you get organized.
SocialButterfly
JULY 13, 2010
Change can be a stop-go process, and sometimes, you feel held at yellow for what seems never-ending. The case study shares the journey of how social marketing was adopted by North Carolina, but my favorite part is in the notes section where the author describes the process of change in terms of a traffic light: We’ve learned to take a ‘traffic light’ approach to introduce social marketing very gradually, rather than a ‘race car’ approach where change is presented suddenly.
Seeking Grant Money Today
JULY 24, 2011
How To Plan Out This Year's Grant Seeking What Information Goes Into A Grant Proposal?
Selfish Giving
AUGUST 14, 2019
Whatever point-of sale (POS) system the business currently uses to process sales, use that same system to process the donation. So if they process a sale by scanning a barcode, create a barcode for the fundraiser and scan it every time someone donates. If they process a sale by pressing a specific button or entering code into the register, give the fundraiser its own button or code. Newsletter reader Robyn had a great question last week.
Fundraising 123
JANUARY 7, 2009
Test drive your online donation process. Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more. Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter.
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