Expert insights. Personalized for you.
We’ve covered collaboration tools in the past, and Dropbox is a favorite for its ease of use and inexpensive offerings (including a personal favorite price: free for 2GB of storage space). Sync files among your devices, whatever OS they run. MORE
Price alters perception - The more you charge, the better people are going to expect the event to be. High prices to some can lead to low prices for others - I know, tickets to things like theatre and other artistic events are too high. But there is a pleasant side effect to charging a high ticket price that gets overlooked. If so, then don't drop the price from like $30 to $25. MORE
The always awesome Thomas Cott has sent out this recent roundup on a consistent issue in the arts, dynamic pricing. If you have followed this blog over the years, you know that I'm not a fan of dynamic pricing but I'll rehash those arguments later. I believe pricing, particularly pricing for nonprofit arts organizations , has two elements. Is this the right price? Should we be charging this price? MORE
Once upon a time we had a client who was allergic to criticism, any criticism. We first learned this after launching a very successful email appeal, only to be called on the carpet because they had received two, count them two, complaint emails. That was out of a quarter million people who received it. We’ve said this 100 different ways – all good brands polarize. If you want to be loved, you have to be willing to be hated. No one says this better than Seth. General Interest MORE
Prices often vary based on image, size and intended use. So, here’s a quick list that will help you do things differently : 1: Photoability.net – provides photo options at reasonable prices including $14 based on the intended use. Prices range from $10 to $200 per photo credits. MORE
I've get my little series on arts marketing tactics all laid out and then BAM another conversation about dynamic pricing kicks off. So I'll do this one brief detour and talk about price. I guess I'm a little disturbed by how quickly some of my friends in the arts world have embraced the idea of dynamic (or demand based) pricing. No matter how high our prices get it's still cheaper then Alternative X and still doesn't cover all our costs. MORE
American Express has its Member’s Project and Pepsi has Pepsi Refresh, both of which award millions of dollars in prizes and cost perhaps two to three times as much to activate, promote and administer. MORE
Throughout the year we'll be updating this calendar with even more conferences, updated ticket prices, and event hashtags. SXSW / Austin, TX / Price varies. It's finally here! MORE
When considering which provider to use, it can be difficult to find their pricing information so I’ve aggregated it here. Below I’ve provided a price chart for each business. There are more variables beyond cost since different businesses offer different options in reporting and wrap around services. Some of the providers require an application process for nonprofits for charitable or logistic reasons. MORE
Get your All-Access Pass now and save $200 off the regular price. Even though this summer isn’t like anything else we’ve been through before, we are still giving you our Summer All-Access Pass Discount. MORE
Pricing. We are confronted with pricing all the time — making a series of value judgments on the relative worth of the item or service in question. Twenty times a day or more, our brain decides “that is a fair price for a TV” or “that’s pretty expensive for a bagel” or “gee, what a deal on a lawnmower!” . Some industries seem to have more predictable pricing than others. If the show is selling quickly, why not raise the prices? MORE
Through the miracle of the internet I was exposed to the Saddleback Leather Company , a place that sells high quality leather bags, luggage, etc. It's run by a guy named Dave. Of course when I say "high quality" you can also guess that I mean expensive. His messenger bags cost about $550. His luggage runs well over $800. MORE
Today, I continue my ongoing blogging of the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. This is the latest installment in my “ Cliffs Notes &# version of the book for nonprofit marketing and fundraising folks. Today, we find out what happens when a clear donation box is placed in a museum. Do people give when there’s no money in it? Do people give more when there are bigger bills in the box? MORE
These and other questions came to me when I say this campaign from Fisher-Price benefiting the Wildlife Conservation Society, which I saw advertised in the Jan 2009 issue of Parenting magazine. Infant and baby toymaker Fisher-Price. MORE
As this collection of fantastic conferences continues to grow, we'll be updating event details like ticket prices and event hashtags - you're welcome! SXSW / Austin, TX / Price varies. ASAE / Colorado Springs, CO / Price varies. Poland / Price TBA. England / Price varies. MORE
Prices go up in 2020. Sales price will be reflected in your shopping cart automatically. After 4 years of keeping our All-Access Pass the same price, we will be increasing the regular price $100 (from $699 to $799). Prices go up in 2020. MORE
Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. As such, the cause marketing pledge makes the firm''s input demand much more sensitive to supplier pricing. This increased sensitivity to pricing persuades the supplier to charge a lower price so as to boost demand for its input. MORE
In the process, retailers ceded their pricing power and maybe their sustainability. Instead, Groupon is another sign that retailers don’t have many weapons left in that arsenal to preserve pricing power. The Consumer Wars have been fought, and frankly, Consumers won. MORE
The title of this post requires some parsing: the blowback Netflix has received with its 60% price hikes in its on-demand and DVD media services comes less from the price increases but in its ham-fisted announcing of those increases (note the 5000+ responses to the blog post linked to above). MORE
For some inexplicable reason, Tom let our subscription to Air Force Times lapse. Nonetheless, a Tweet from @nonprofitnews alerted me to an Air Force Times ‘exclusive’ Important in terms of the questions it triggers. The Agitator never sleeps. MORE
Need a new logo but don't have much of a budget? Turn to 99Designs to run a design contest sourcing your logo or other design challenge from a vast array of emerging graphic designers.All you need is a clear idea of what you want designed and how much you're prepared to pay for it. Here are some current design contests , and here's how 99Designs works: Craft your creative brief -- The brief articulates all the tough prep work your org needs to do -- brand definition, goal, target audiences, etc. MORE
Price: $$$. Price: $$. Price: $. Price: $. Price: $. Price: $. Price: $$$. Price: $$. Price: $. Price: $$$. If you're like us, you can't wait to ditch those winter layers and welcome the springtime bloom. MORE
Sales price will be reflected in your shopping cart automatically. Sales price will be reflected in your shopping cart automatically. It’s my birthday Sunday! While I am the one turning the big double-four, I want you awesome, hard-working people to have the goodies. MORE
Fundraising strategy best practices for fundraising best wealth screening tools charity blog donor search vs wealthengine donorsearch pricing how much does wealth screening cost major gift fundraising Philanthropy Strategy wealth screening companies wealth screening definition wealth screening vendorsBefore you send me angry responses to this headline, know these two things first: What I’ve written is NOT coming just from me. MORE
The Price of Change. From my POV, and as my students hear, behavioral economics is a set of principles perfectly suited to allow us to understand the Price 'P' and how to better integrate it into our programs (and stop relying on just using persuasive communications). Tags: Price MORE
December 9: How to Create a Nonprofit Annual Report People Will Actually Read ( SPECIAL HOLIDAY PRICE of ONLY $20 for both the 60-minute webinar AND the 60-page e-book.). That’s $200 off the 2016 price and over 50% off the 2016 monthly price. MORE
Price is a pivotal part of the story. In some cases, price is really the only part of the story. Cut the price to $15,000 and most of what makes a Mercedes "special" disappears. You can build a billion dollar company based on a story about price. The crucial question isn't really whether a price for art (or anything else) is low or high. What does your price say about your art? Marketing is storytelling. MORE
I've got two more reasons why we should approach dynamic pricing with caution: 1. Creates too many choices - Most performing arts organization have too many pricing options as it is. We have different prices based on day of the week, seat location, etc. I wonder if dynamic pricing will add another unecessary to the mix. Looks like yesterday's discussion merits a follow up. MORE
"The idea of price as an incentive mechanism for social marketers can be traced back at least to Lefebvre and Flora (1988; link to pdf ). Charging fees for this screening service is much like the product pricing models used in social marketing programs in developing countries. Price MORE
It offers special pricing for nonprofits in addition to webinars and case studies to get you started. Special pricing is available for nonprofits and charitable causes. via GIPHY. Want to make your website better? MORE
At CrowdRise, we know that nonprofits have varying goals, strategies, and supporters that are unique to their organization and mission. And therefore, they often need a unique set of tools to meet their needs MORE
Last post on art and pricing. As the arts pricing discussions continue in the nonprofit arts world, particularly the theatre world, I want to point out the circumstances that got us here: 1. It's amazing the amount of digital ink that concepts like dynamic pricing have gotten in the nonprofit arts world. I really don't give care how prices are set because, like I said yesterday, any price can be justified. MORE
Over at 2am theatre Trisha wrote this post on the benefits of dynamic pricing that merits a response. A quick primer: This is how she defines dynamic pricing -. Under this model, you advertise your lowest regular adult price, with the phrase “Starts at $XX.” Then you make sure the lowest advertised price requires them to buy early, come to the least popular performance night and sit in the very visible but not very good seats right up front on the side. MORE
If you have a campaign on GoFundMe Charity or are considering launching one, the Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals. Important: You cannot add registration if a donation has already been made to your campaign. MORE
How to Create a Nonprofit Annual Report. People Will Actually Read. Presented by Kivi Leroux Miller. Tomorrow, Wednesday, December 9, 2015. 1:00 p.m. Eastern (10:00 a.m. Pacific). Registration is ONLY $20! Space is limited. Your Donors Want to See Results Before They’ll Give Again. But that doesn’t mean you have to write and design a 20+ page tome. In fact, many donors say they’d prefer something much shorter , clearer, and more direct. MORE
Price is another one of those flags you waive that indicates who you intend on serving. Art is such a complex thing so you can't really have a simple set of rules about how to price what you do, or whether your price is too "high" or "low" You can justify any price point (including free). So there are any two questions to ponder in terms of price: 1. Are you comfortable with the price you are setting? MORE
For marketers, the Super Bowl demonstrates the power (and price) of attention. Think about it. Why in the world would anyone pay milliions of dollars for a handful of 30 second commercial spots? It is because the Super Bowl is one of the few times that we are willing to be interrupted by commercials. It's one of the few times that we, as a culture, are actively paying attention to advertising. The advertisers are willing to pay a lot for that attention. MORE
“Roger, please don’t talk to me when I’m not listening.” ” That was the standard response from a client who expressed surprise each time something blew up and I reminded him that we had discussed the very issue months before. “Don’t talk to me when I’m not listening.” MORE
Velodyne LiDAR is now offering its most popular LiDAR sensor, the VLP-16, to customers around the world for up to a 50% cost reduction. Demand for our VLP-16s grew tremendously in 2017. As a result, we increased capacity and now can pass along savings as cost reduction to our customers. We want to make 2018 a year of optimism for the autonomous vehicle, especially as the first waves of robocabs hit the road. MORE
Price is always a tricky issue when it comes to the live, professional, performing arts. This is particularly true when discussing whether to discount your admission price for some reason. Defined purpose - Never, ever, do anything with your price until you know exactly why you are doing it. Don't panic and lower your prices, don't get greedy and automatically raise them. MORE
And the price for the Kindle edition just dropped to $9.99. Now is a fabulous time to implement the CALM not BUSY approach to your nonprofit communications work. There’s already a ton of disruption and people are learning new ways to work together. MORE
I've written several posts (their links are listed at the end of this post) about how to hire and begin working with a grant writer. The next question is: what is fair compensation for a grant writer? First of all, I've said it before, here, and I'll say it again. Never pay a grant writer a portion of a grant that your organization receives after they write the proposal for it. This is called ' contingency pay', and it is unethical in American fundraising. MORE
That’s a savings of $200 off the regular price. Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: Save $200 Off Our All-Access Training Pass NOW. MORE
Pricing Related Topics A Small Change
AUGUST 11, 2010
When considering which provider to use, it can be difficult to find their pricing information so I’ve aggregated it here. Below I’ve provided a price chart for each business. There are more variables beyond cost since different businesses offer different options in reporting and wrap around services. Some of the providers require an application process for nonprofits for charitable or logistic reasons.
CrowdRise
SEPTEMBER 19, 2018
At CrowdRise, we know that nonprofits have varying goals, strategies, and supporters that are unique to their organization and mission. And therefore, they often need a unique set of tools to meet their needs
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cause Related Marketing
MARCH 28, 2009
These and other questions came to me when I say this campaign from Fisher-Price benefiting the Wildlife Conservation Society, which I saw advertised in the Jan 2009 issue of Parenting magazine. Infant and baby toymaker Fisher-Price.
Non Profit Marketing 360
JULY 20, 2011
The title of this post requires some parsing: the blowback Netflix has received with its 60% price hikes in its on-demand and DVD media services comes less from the price increases but in its ham-fisted announcing of those increases (note the 5000+ responses to the blog post linked to above).
The Agitator
JULY 6, 2014
For some inexplicable reason, Tom let our subscription to Air Force Times lapse. Nonetheless, a Tweet from @nonprofitnews alerted me to an Air Force Times ‘exclusive’ Important in terms of the questions it triggers. The Agitator never sleeps.
The Agitator
JULY 14, 2015
“Roger, please don’t talk to me when I’m not listening.” ” That was the standard response from a client who expressed surprise each time something blew up and I reminded him that we had discussed the very issue months before. “Don’t talk to me when I’m not listening.”
JCA Insights
JULY 26, 2011
Pricing. We are confronted with pricing all the time — making a series of value judgments on the relative worth of the item or service in question. Twenty times a day or more, our brain decides “that is a fair price for a TV” or “that’s pretty expensive for a bagel” or “gee, what a deal on a lawnmower!” . Some industries seem to have more predictable pricing than others. If the show is selling quickly, why not raise the prices?
Non Profit Marketing 360
MAY 4, 2012
We’ve covered collaboration tools in the past, and Dropbox is a favorite for its ease of use and inexpensive offerings (including a personal favorite price: free for 2GB of storage space). Sync files among your devices, whatever OS they run.
Kivi's Nonprofit Communications Blog
DECEMBER 8, 2015
How to Create a Nonprofit Annual Report. People Will Actually Read. Presented by Kivi Leroux Miller. Tomorrow, Wednesday, December 9, 2015. 1:00 p.m. Eastern (10:00 a.m. Pacific). Registration is ONLY $20! Space is limited. Your Donors Want to See Results Before They’ll Give Again. But that doesn’t mean you have to write and design a 20+ page tome. In fact, many donors say they’d prefer something much shorter , clearer, and more direct.
Cause Related Marketing
MARCH 14, 2011
In the process, retailers ceded their pricing power and maybe their sustainability. Instead, Groupon is another sign that retailers don’t have many weapons left in that arsenal to preserve pricing power. The Consumer Wars have been fought, and frankly, Consumers won.
Mission Paradox Blog
OCTOBER 24, 2012
Price is a pivotal part of the story. In some cases, price is really the only part of the story. Cut the price to $15,000 and most of what makes a Mercedes "special" disappears. You can build a billion dollar company based on a story about price. The crucial question isn't really whether a price for art (or anything else) is low or high. What does your price say about your art? Marketing is storytelling.
Cause Related Marketing
JANUARY 3, 2011
American Express has its Member’s Project and Pepsi has Pepsi Refresh, both of which award millions of dollars in prizes and cost perhaps two to three times as much to activate, promote and administer.
iMarketSmart
JANUARY 24, 2018
Fundraising strategy best practices for fundraising best wealth screening tools charity blog donor search vs wealthengine donorsearch pricing how much does wealth screening cost major gift fundraising Philanthropy Strategy wealth screening companies wealth screening definition wealth screening vendorsBefore you send me angry responses to this headline, know these two things first: What I’ve written is NOT coming just from me.
Mission Paradox Blog
JULY 13, 2011
I've get my little series on arts marketing tactics all laid out and then BAM another conversation about dynamic pricing kicks off. So I'll do this one brief detour and talk about price. I guess I'm a little disturbed by how quickly some of my friends in the arts world have embraced the idea of dynamic (or demand based) pricing. No matter how high our prices get it's still cheaper then Alternative X and still doesn't cover all our costs.
Mission Paradox Blog
OCTOBER 17, 2011
Price is another one of those flags you waive that indicates who you intend on serving. Art is such a complex thing so you can't really have a simple set of rules about how to price what you do, or whether your price is too "high" or "low" You can justify any price point (including free). So there are any two questions to ponder in terms of price: 1. Are you comfortable with the price you are setting?
Mission Paradox Blog
OCTOBER 22, 2012
The always awesome Thomas Cott has sent out this recent roundup on a consistent issue in the arts, dynamic pricing. If you have followed this blog over the years, you know that I'm not a fan of dynamic pricing but I'll rehash those arguments later. I believe pricing, particularly pricing for nonprofit arts organizations , has two elements. Is this the right price? Should we be charging this price?
Mission Paradox Blog
OCTOBER 6, 2010
Last post on art and pricing. As the arts pricing discussions continue in the nonprofit arts world, particularly the theatre world, I want to point out the circumstances that got us here: 1. It's amazing the amount of digital ink that concepts like dynamic pricing have gotten in the nonprofit arts world. I really don't give care how prices are set because, like I said yesterday, any price can be justified.
Sea Change Strategies
FEBRUARY 1, 2013
Once upon a time we had a client who was allergic to criticism, any criticism. We first learned this after launching a very successful email appeal, only to be called on the carpet because they had received two, count them two, complaint emails. That was out of a quarter million people who received it. We’ve said this 100 different ways – all good brands polarize. If you want to be loved, you have to be willing to be hated. No one says this better than Seth. General Interest
Getting Attention
APRIL 7, 2009
Need a new logo but don't have much of a budget? Turn to 99Designs to run a design contest sourcing your logo or other design challenge from a vast array of emerging graphic designers.All you need is a clear idea of what you want designed and how much you're prepared to pay for it. Here are some current design contests , and here's how 99Designs works: Craft your creative brief -- The brief articulates all the tough prep work your org needs to do -- brand definition, goal, target audiences, etc.
The Agitator
JANUARY 1, 2018
Velodyne LiDAR is now offering its most popular LiDAR sensor, the VLP-16, to customers around the world for up to a 50% cost reduction. Demand for our VLP-16s grew tremendously in 2017. As a result, we increased capacity and now can pass along savings as cost reduction to our customers. We want to make 2018 a year of optimism for the autonomous vehicle, especially as the first waves of robocabs hit the road.
Mission Paradox Blog
FEBRUARY 8, 2012
For marketers, the Super Bowl demonstrates the power (and price) of attention. Think about it. Why in the world would anyone pay milliions of dollars for a handful of 30 second commercial spots? It is because the Super Bowl is one of the few times that we are willing to be interrupted by commercials. It's one of the few times that we, as a culture, are actively paying attention to advertising. The advertisers are willing to pay a lot for that attention.
Mission Paradox Blog
MAY 26, 2010
Over at 2am theatre Trisha wrote this post on the benefits of dynamic pricing that merits a response. A quick primer: This is how she defines dynamic pricing -. Under this model, you advertise your lowest regular adult price, with the phrase “Starts at $XX.” Then you make sure the lowest advertised price requires them to buy early, come to the least popular performance night and sit in the very visible but not very good seats right up front on the side.
Mission Paradox Blog
MAY 12, 2010
Through the miracle of the internet I was exposed to the Saddleback Leather Company , a place that sells high quality leather bags, luggage, etc. It's run by a guy named Dave. Of course when I say "high quality" you can also guess that I mean expensive. His messenger bags cost about $550. His luggage runs well over $800.
Mission Paradox Blog
MARCH 11, 2009
Price alters perception - The more you charge, the better people are going to expect the event to be. High prices to some can lead to low prices for others - I know, tickets to things like theatre and other artistic events are too high. But there is a pleasant side effect to charging a high ticket price that gets overlooked. If so, then don't drop the price from like $30 to $25.
Mission Paradox Blog
JUNE 7, 2010
Price is always a tricky issue when it comes to the live, professional, performing arts. This is particularly true when discussing whether to discount your admission price for some reason. Defined purpose - Never, ever, do anything with your price until you know exactly why you are doing it. Don't panic and lower your prices, don't get greedy and automatically raise them.
Mission Paradox Blog
MAY 27, 2010
I've got two more reasons why we should approach dynamic pricing with caution: 1. Creates too many choices - Most performing arts organization have too many pricing options as it is. We have different prices based on day of the week, seat location, etc. I wonder if dynamic pricing will add another unecessary to the mix. Looks like yesterday's discussion merits a follow up.
Social Marketing and Social Change
OCTOBER 31, 2012
"The idea of price as an incentive mechanism for social marketers can be traced back at least to Lefebvre and Flora (1988; link to pdf ). Charging fees for this screening service is much like the product pricing models used in social marketing programs in developing countries. Price
Seeking Grant Money Today
JULY 2, 2007
I've written several posts (their links are listed at the end of this post) about how to hire and begin working with a grant writer. The next question is: what is fair compensation for a grant writer? First of all, I've said it before, here, and I'll say it again. Never pay a grant writer a portion of a grant that your organization receives after they write the proposal for it. This is called ' contingency pay', and it is unethical in American fundraising.
Nonprofit Marketing Blog
JANUARY 12, 2011
Today, I continue my ongoing blogging of the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. This is the latest installment in my “ Cliffs Notes &# version of the book for nonprofit marketing and fundraising folks. Today, we find out what happens when a clear donation box is placed in a museum. Do people give when there’s no money in it? Do people give more when there are bigger bills in the box?
Social Marketing and Social Change
MARCH 2, 2010
The Price of Change. From my POV, and as my students hear, behavioral economics is a set of principles perfectly suited to allow us to understand the Price 'P' and how to better integrate it into our programs (and stop relying on just using persuasive communications). Tags: Price
Kivi's Nonprofit Communications Blog
JULY 1, 2020
That’s a savings of $200 off the regular price. Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: Save $200 Off Our All-Access Training Pass NOW.
Kivi's Nonprofit Communications Blog
OCTOBER 10, 2019
Prices go up in 2020. Sales price will be reflected in your shopping cart automatically. After 4 years of keeping our All-Access Pass the same price, we will be increasing the regular price $100 (from $699 to $799). Prices go up in 2020.
Kivi's Nonprofit Communications Blog
NOVEMBER 13, 2019
Prices often vary based on image, size and intended use. So, here’s a quick list that will help you do things differently : 1: Photoability.net – provides photo options at reasonable prices including $14 based on the intended use. Prices range from $10 to $200 per photo credits.
J Campbell Social Marketing
JUNE 26, 2020
If you have a campaign on GoFundMe Charity or are considering launching one, the Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals. Important: You cannot add registration if a donation has already been made to your campaign.
Kivi's Nonprofit Communications Blog
JUNE 29, 2020
Get your All-Access Pass now and save $200 off the regular price. Even though this summer isn’t like anything else we’ve been through before, we are still giving you our Summer All-Access Pass Discount.
EveryAction
FEBRUARY 23, 2016
Price: $$$. Price: $$. Price: $. Price: $. Price: $. Price: $. Price: $$$. Price: $$. Price: $. Price: $$$. If you're like us, you can't wait to ditch those winter layers and welcome the springtime bloom.
Kivi's Nonprofit Communications Blog
APRIL 2, 2020
And the price for the Kindle edition just dropped to $9.99. Now is a fabulous time to implement the CALM not BUSY approach to your nonprofit communications work. There’s already a ton of disruption and people are learning new ways to work together.
EveryAction
APRIL 1, 2016
As this collection of fantastic conferences continues to grow, we'll be updating event details like ticket prices and event hashtags - you're welcome! SXSW / Austin, TX / Price varies. ASAE / Colorado Springs, CO / Price varies. Poland / Price TBA. England / Price varies.
Kivi's Nonprofit Communications Blog
MAY 19, 2016
It offers special pricing for nonprofits in addition to webinars and case studies to get you started. Special pricing is available for nonprofits and charitable causes. via GIPHY. Want to make your website better?
EveryAction
NOVEMBER 27, 2018
Throughout the year we'll be updating this calendar with even more conferences, updated ticket prices, and event hashtags. SXSW / Austin, TX / Price varies. It's finally here!
Kivi's Nonprofit Communications Blog
OCTOBER 11, 2018
Sales price will be reflected in your shopping cart automatically. Sales price will be reflected in your shopping cart automatically. It’s my birthday Sunday! While I am the one turning the big double-four, I want you awesome, hard-working people to have the goodies.
Kivi's Nonprofit Communications Blog
DECEMBER 4, 2015
December 9: How to Create a Nonprofit Annual Report People Will Actually Read ( SPECIAL HOLIDAY PRICE of ONLY $20 for both the 60-minute webinar AND the 60-page e-book.). That’s $200 off the 2016 price and over 50% off the 2016 monthly price.
Kivi's Nonprofit Communications Blog
JULY 1, 2019
That’s a savings of $200 off the regular price.
158 
Let's personalize your content