Trending Sources

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check. As such, the cause marketing pledge makes the firm''s input demand much more sensitive to supplier pricing. This increased sensitivity to pricing persuades the supplier to charge a lower price so as to boost demand for its input.

46
46

The High Price Of Failure To Listen

The Agitator

“Roger, please don’t talk to me when I’m not listening.” ” That was the standard response from a client who expressed surprise each time something blew up and I reminded him that we had discussed the very issue months before. “Don’t talk to me when I’m not listening.”

23
23

The Price is Right! Brought to you by Business Intelligence

JCA Insights

Pricing. We are confronted with pricing all the time — making a series of value judgments on the relative worth of the item or service in question. Twenty times a day or more, our brain decides “that is a fair price for a TV” or “that’s pretty expensive for a bagel” or “gee, what a deal on a lawnmower!” . Some industries seem to have more predictable pricing than others. If the show is selling quickly, why not raise the prices?

26
26

Using Cause Marketing to Preserve Retail Pricing Power

Cause Related Marketing

In the process, retailers ceded their pricing power and maybe their sustainability. Instead, Groupon is another sign that retailers don’t have many weapons left in that arsenal to preserve pricing power. The Consumer Wars have been fought, and frankly, Consumers won.

21
21

Riffs on Price

Mission Paradox Blog

 I've get my little series on arts marketing tactics all laid out and then BAM another conversation about dynamic pricing kicks off.  So I'll do this one brief detour and talk about price. I guess I'm a little disturbed by how quickly some of my friends in the arts world have embraced the idea of dynamic (or demand based) pricing. No matter how high our prices get it's still cheaper then Alternative X and still doesn't cover all our costs. 

5
5

How can you get 100 more donors in 90 days?

Wild Woman Fundraising

I’ve been told by a couple people that Tom Ahern’s module (week 1) is worth the price all by itself. When I worked at a domestic violence shelter, I was tearing my hair out trying to find new donors.

34
34

Annual Report Webinar and E-Book for Special Holiday Price of Only $20!

Kivi's Nonprofit Communications Blog

How to Create a Nonprofit Annual Report. People Will Actually Read. Presented by Kivi Leroux Miller. Tomorrow, Wednesday, December 9, 2015. 1:00 p.m. Eastern (10:00 a.m. Pacific). Registration is ONLY $20! Space is limited. Your Donors Want to See Results Before They’ll Give Again. But that doesn’t mean you have to write and design a 20+ page tome. In fact, many donors say they’d prefer something much shorter , clearer, and more direct.

6
6

Pricing Grant Writers - What Should We Pay for A Grant Writer?

Seeking Grant Money Today

I've written several posts (their links are listed at the end of this post) about how to hire and begin working with a grant writer. The next question is: what is fair compensation for a grant writer? First of all, I've said it before, here, and I'll say it again. Never pay a grant writer a portion of a grant that your organization receives after they write the proposal for it. This is called ' contingency pay', and it is unethical in American fundraising.

15
15

Fisher-Price Wildlife Conservation Society Cause Marketing

Cause Related Marketing

These and other questions came to me when I say this campaign from Fisher-Price benefiting the Wildlife Conservation Society, which I saw advertised in the Jan 2009 issue of Parenting magazine. Infant and baby toymaker Fisher-Price.

2
2

Incentives for Change in Public Health and Social Marketing Programs

Social Marketing and Social Change

"The idea of price as an incentive mechanism for social marketers can be traced back at least to Lefebvre and Flora (1988; link to pdf ). Charging fees for this screening service is much like the product pricing models used in social marketing programs in developing countries. Price

15
15

#Marketing: Netflix Blows Its Public Goodwill In Announcing Price Increases

Non Profit Marketing 360

The title of this post requires some parsing: the blowback Netflix has received with its 60% price hikes in its on-demand and DVD media services comes less from the price increases but in its ham-fisted announcing of those increases (note the 5000+ responses to the blog post linked to above).

2
2

Text to Give Pricing & Costs

A Small Change

When considering which provider to use, it can be difficult to find their pricing information so I’ve aggregated it here. Below I’ve provided a price chart for each business. There are more variables beyond cost since different businesses offer different options in reporting and wrap around services. Some of the providers require an application process for nonprofits for charitable or logistic reasons.

2
2

Democratized Cause Marketing With a Lower Price of Entry

Cause Related Marketing

American Express has its Member’s Project and Pepsi has Pepsi Refresh, both of which award millions of dollars in prizes and cost perhaps two to three times as much to activate, promote and administer.

2
2

The story of price

Mission Paradox Blog

Price is a pivotal part of the story. In some cases, price is really the only part of the story.  Cut the price to $15,000 and most of what makes a Mercedes "special" disappears. You can build a billion dollar company based on a story about price. The crucial question isn't really whether a price for art (or anything else) is low or high.  What does your price say about your art? Marketing is storytelling.

0
0

The price flag

Mission Paradox Blog

Price is another one of those flags you waive that indicates who you intend on serving.   Art is such a complex thing so you can't really have a simple set of rules about how to price what you do, or whether your price is too "high" or "low"   You can justify any price point (including free). So there are any two questions to ponder in terms of price: 1.    Are you comfortable with the price you are setting?

0
0

#TECH: We Catch Up With Dropbox Collaboration Tool (With Nonprofit Pricing)

Non Profit Marketing 360

We’ve covered collaboration tools in the past, and Dropbox is a favorite for its ease of use and inexpensive offerings (including a personal favorite price: free for 2GB of storage space). Sync files among your devices, whatever OS they run.

2
2

3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

It offers special pricing for nonprofits in addition to webinars and case studies to get you started. Special pricing is available for nonprofits and charitable causes. via GIPHY. Want to make your website better?

113
113

Price and Pressure

Mission Paradox Blog

Last post on art and pricing.   As the arts pricing discussions continue in the nonprofit arts world, particularly the theatre world, I want to point out the circumstances that got us here: 1.  It's amazing the amount of digital ink that concepts like dynamic pricing have gotten in the nonprofit arts world.    I really don't give care how prices are set because, like I said yesterday, any price can be justified.

0
0

Science of Giving 6: The donation box-How do social norms, price & scrutiny affect what people do?

Nonprofit Marketing Blog

Today, I continue my ongoing blogging of the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. This is the latest installment in my “ Cliffs Notes &# version of the book for nonprofit marketing and fundraising folks. Today, we find out what happens when a clear donation box is placed in a museum. Do people give when there’s no money in it? Do people give more when there are bigger bills in the box?

3
3

99Designs -- Get a New Logo for a Bargain Price

Getting Attention

Need a new logo but don't have much of a budget? Turn to 99Designs to run a design contest sourcing your logo or other design challenge from a vast array of emerging graphic designers.All you need is a clear idea of what you want designed and how much you're prepared to pay for it. Here are some current design contests , and here's how 99Designs works: Craft your creative brief -- The brief articulates all the tough prep work your org needs to do -- brand definition, goal, target audiences, etc.

2
2

More Riffs on Price

Mission Paradox Blog

  Price alters perception - The more you charge, the better people are going to expect the event to be.   High prices to some can lead to low prices for others - I know, tickets to things like theatre and other artistic events are too high.    But there is a pleasant side effect to charging a high ticket price that gets overlooked.  If so, then don't drop the price from like $30 to $25. 

0
0

The high price of attention

Mission Paradox Blog

For marketers, the Super Bowl demonstrates the power (and price) of attention.   Think about it.  Why in the world would anyone pay milliions of dollars for a handful of 30 second commercial spots? It is because the Super Bowl is one of the few times that we are willing to be interrupted by commercials.  It's one of the few times that we, as a culture, are actively paying attention to advertising. The advertisers are willing to pay a lot for that attention.

0
0

The price of love is…hate?

Sea Change Strategies

Once upon a time we had a client who was allergic to criticism, any criticism. We first learned this after launching a very successful email appeal, only to be called on the carpet because they had received two, count them two, complaint emails. That was out of a quarter million people who received it. We’ve said this 100 different ways – all good brands polarize. If you want to be loved, you have to be willing to be hated. No one says this better than Seth. General Interest

0
0

Pay the price

Mission Paradox Blog

Through the miracle of the internet I was exposed to the Saddleback Leather Company , a place that sells high quality leather bags, luggage, etc.    It's run by a guy named Dave. Of course when I say "high quality" you can also guess that I mean expensive.    His messenger bags cost about $550.    His luggage runs well over $800.

0
0

The perils of dynamic pricing

Mission Paradox Blog

Over at 2am theatre Trisha wrote this post on the benefits of dynamic pricing   that merits a response. A quick primer:  This is how she defines dynamic pricing -. Under this model, you advertise your lowest regular adult price, with the phrase “Starts at $XX.” Then you make sure the lowest advertised price requires them to buy early, come to the least popular performance night and sit in the very visible but not very good seats right up front on the side.

0
0

Arts Marketing 101 - Discount Pricing

Mission Paradox Blog

Price is always a tricky issue when it comes to the live, professional, performing arts.    This is particularly true when discussing whether to discount your admission price for some reason.    Defined purpose - Never, ever, do anything with your price until you know exactly why you are doing it.    Don't panic and lower your prices, don't get greedy and automatically raise them.

0
0

My pet peeves as a sponsor

Wild Woman Fundraising

Well, they were hard to work with, but also they asked me to sponsor again afterwards and they doubled the price of the sponsorship, without offering anything better. Offer them the same price if they buy a sponsorship next time.

2
2

The perils of dynamic pricing - Part 2

Mission Paradox Blog

  I've got two more reasons why we should approach dynamic pricing with caution: 1.    Creates too many choices - Most performing arts organization have too many pricing options as it is.    We have different prices based on day of the week, seat location, etc.    I wonder if dynamic pricing will add another unecessary to the mix. Looks like yesterday's discussion merits a follow up. 

0
0

The 2016 Best Nonprofit Conferences Calendar

EveryAction

As this collection of fantastic conferences continues to grow, we'll be updating event details like ticket prices and event hashtags - you're welcome! SXSW / Austin, TX / Price varies. ASAE / Colorado Springs, CO / Price varies. Poland / Price TBA. England / Price varies.

120
120

We Have an Update on the Money You Gave

Kivi's Nonprofit Communications Blog

Get all of our webinars and e-books for one price with the All-Access Pass! That’s the subject line in the email I received two days ago from Charity: Water. How clear and direct is that? And take a look at what was inside: Here is the whole thing since this capture only grabbed the top.

100
100

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

You will save $200 if you sign up today – price goes up tonight. That’s $200 off the 2016 price and over 50% off the 2016 monthly price.

47
47

[PREVIEW] Top Nonprofit Conferences of Spring 2016

EveryAction

Price: $$$. Price: $$. Price: $. Price: $. Price: $. Price: $. Price: $$$. Price: $$. Price: $. Price: $$$. If you're like us, you can't wait to ditch those winter layers and welcome the springtime bloom.

44
44

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

December 9: How to Create a Nonprofit Annual Report People Will Actually Read ( SPECIAL HOLIDAY PRICE of ONLY $20 for both the 60-minute webinar AND the 60-page e-book.). That’s $200 off the 2016 price and over 50% off the 2016 monthly price.

35
35

4 keys to fundraising success you might be overlooking

iMarketSmart

In 2009, Dominos Pizza’s stock price was $7.73. The result: Their stock price is now $134.34! Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams.

93
93

Week of Freebies! Day 2: Five Factors of Successful Nonprofit Communications

Kivi's Nonprofit Communications Blog

That’s a savings of $200 off the regular price and comes out to less than $10 a week. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

47
47

Cause Marketing for Commodity Items

Cause Related Marketing

It's classic economics.If

58
58

Mixed Links for Nonprofit Communicators – Looking Ahead to 2017

Kivi's Nonprofit Communications Blog

That’s a savings of $200 off the regular price and comes out to less than $10 a week for essential nonprofit communications training and support. Happy Holidays, everyone!

47
47

Five Things That You Can Learn from “The Long Tail” for Marketing Your Nonprofit

Wild Woman Fundraising

Long Tail Parakeet. What is the Long Tail? It’s a book by Chris Anderson , who talks about the internet’s ability to keep a product going long after it should have stopped selling.

2
2

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Keep in mind, your investment in video does not have to equal the price of a new car. I apologize for the headline (and the macarons). I had to get you here and I knew “New Year’s Resolutions,” and sweets, might work. But here’s the thing – I don’t believe in New Year’s resolutions.

107
107

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

That’s a savings of $200 off the regular price and comes out to less than $10 a week for essential nonprofit communications training. Little chilly here. Let’s warm up with some Mixed Links… We’ve started our yearly Annual All-Access Pass Sale !

55
55