Are Press Releases Still Relevant?

Kivi's Nonprofit Communications Blog

As a media correspondent, Antionette Kerr has seen A LOT of bad press releases. But despite the changing ways nonprofits get in touch with the media, press releases can still be an important part of your media and PR strategy. The post Are Press Releases Still Relevant?

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Time Saver: Online Press Conferences & Media Events

Kivi's Nonprofit Communications Blog

That’s why online press conferences and media events are a growing trend in the busy news world. What is an online press conference or media event? Online press conferences will give your staff an opportunity to provide highlights from that report.

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We’re Cutting Through the Noise in May with Great Online Campaigns, Brilliant Press Releases, and New Rules for Marketing

Kivi's Nonprofit Communications Blog

May 19: Relevant Press Releases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Budget-Friendly Webinar] Learn how to create a relevant press release that gets attention from the media no matter what is happening in the world.

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Hot Topics in July: Saving Money, Press Conferences, and Measuring Your Effectiveness

Kivi's Nonprofit Communications Blog

July 9: Trend Alert: Host an Online Press Conference [Budget-Friendly Webinar] Learn how you can get more media attention with an online press conference.

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Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

Saved me time and effort in spreading the word by providing this digital press kit with a press release, graphics, videos and cut-and-paste social posts (with trackable URLs). 10 Ways to Make Your Online Press Room Perform for Your Nonprofit.

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Hot Topics in June: Nonprofit Writing, Donor-Focused Digital, and Press Releases

Kivi's Nonprofit Communications Blog

Registration is $129 or free with an All-Access Pass Learn More and Register June 27: Let’s Make Your Next Press Release Sizzle [Budget-Friendly Webinar] how to create a relevant press release that gets attention.

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Hot Topics in February: Nonprofit Email Newsletters, Online Press Rooms, and more Trends for 2019

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide in February: Online Training: February 7: What’s Missing from Your Online Newsroom (Hint, It’s Not a Press Release) Find out what goes into making a great online newsroom and become a media darling.

What to Expect from a Nonprofit Press Release

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Many nonprofits and small businesses want to know exactly what they can expect from a press release before they sacrifice a dime of their precious marketing budget. Using an established press release distribution service will help your nonprofit get more attention.

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Words That Mean Instant Doom for Press Releases

Non Profit Marketing 360

The post Words That Mean Instant Doom for Press Releases appeared first on Nonprofit Marketing 360. The PR News blog has compiled a list of 10 words that repel reporters on sight. Among them: fastest-growing, incredible, powerful, leading, and utilize. Even more interesting, the post drew 74 comments (at last count) with additional words that reporters love to hate. Note to self: Be sure not to include any of these words in this newsletter.

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Press Here For Cause Marketing Drama

Cause Related Marketing

I’ve written in the past about using a ‘MacGuffin in your cause marketing campaigns. When I tell live audiences about it often as not I got a shrug from marketers. What do you mean by a MacGuffin,” they'd ask?

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5 Ways to Create a Nonprofit Press Release that Gets Results

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In a fast-paced, 24/7 news cycle, your nonprofit''s press releases need to quickly capture the attention of not just one media group, but multiple online audiences and individuals. Here''s how you can optimize your press releases to attract interest and quickly establish your credibility. Each press release should contain a very brief overview of your company, its history, and its mission that you can use repeatedly throughout your nonprofit''s documents.

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How to Optimize Your Nonprofit Press Releases for Search

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Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines.

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HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target


The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart.

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4 Ways to Make Your Nonprofit Press Releases Social Media Friendly

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Learn how to make your nonprofit press releases social media friendly so that you can bypass traditional news organizations to spread the word. Instead of linking to only your home page in the about section of your press release, include links to your social media profiles. It''s now acceptable to put a Twitter handle in a press release''s headline. Just remember that any Twitter handle you promote should tweet on the press release''s topic the day it goes out.

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How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. But they often overlook an important potential avenue for spreading the word about their work — the nonprofit trade press.

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Press Release: CrowdRise by GoFundMe Releases Registration and Ticketing Functionality for Nonprofit Fundraisers


REDWOOD CITY, Calif.- -( BUSINESS WIRE ) -- CrowdRise by GoFundMe, the world’s largest and most trusted social fundraising platform dedicated to charitable fundraising, releases mobile-first registration and ticketing features to all users on its platform.

Make Your Web Site Press Friendly, So Journalists Cover Your Org

Getting Attention

Web usability guru Nielsen's latest Alertbox post emphasizes the imperative of press area usability for journalists, finding that plenty of the Web sites reviewed don't provide adequate info for media (traditional or "citizen journalists"). A shabby online press area is a lost PR opportunity. Press contacts : Being able to contact a real human being is essential for journalists researching stories.

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Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

Media relations tools from press releases and op-eds to online pitch services such as ProfNet and HARO, RSS feeds, and video. Media Relations and Press media relations Nonprofit Communications nonprofit marketing

Cause Marketers, It's Time to Press Our Advantages

Cause Related Marketing

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Interview with David Saranga, Israel Consulate: A Twitter Press Conference

Diva Marketing Blog

In December 2008, the New York Israel Consulate held the first government press conference on Twitter and in doing so public diplomacy took one more step into social media. Toby/Diva Marketing : What lessons did you learn from the first Twitter press conference?

Media Relations: Too Valuable NOT to Use

Getting Attention

Freedom of the press is one of the founding principles of American democracy, and the press is our vehicle for making our voices heard and driving change. media relations specialist, I am fortunate to base my career on our first amendment right to press.

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

More Media Relations and Press Guidance. Make Your Website Press Friendly, So Journalists Cover Your Org. Media Relations and Press media relations Nonprofit Communications Patricia Brooks public relations

Pressing Corporations to Behave Better

A. Fine Blog

Oh, so many funding contests, so little time! My inbox is flooded by announcements about contests from companies like the Serious Good contest for nonprofits to win refurbished computer equipment, PayPal’s “Regift the Fruitcake&# fundraising contest , Chase Bank’s Community Giving Contest, and now the big one, $50 million, from Pepsi’s Refresh Everything contest coming [.].

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Newsletter: L.L. Bean Counters Bad Press with $3M Donation ; Move Over Millennials Here Comes Gen Z ; How Hurricane Harvey Relief Was Spent

Selfish Giving

Thanks to everyone who supported my fundrasier for John Haydon last week. We're over $14,000! ?? With Labor Day right around maybe you or someone you know is looking for a new gig. Be sure to check out the two jobs I posted below for my client ServeMinnesota.

Pressing our buttons.

Nonprofit Consultant Blog

Stewart James, of Inside Collin County Business , writes that: American's trust and confidence in nonprofits is alarmingly low. Confidence in charitable organizations stands roughly 10 to 15 percent lower today than it did in the summer of 2001. Today, nonprofits need to operate like a business. Budgeting funds is a must, along with executing careful and appropriate fund raising with outcome measures in place to asses its use of funds and success.

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Op Ed Writing Made Easy: Ideas for a Basic Structure

Getting Attention

Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op edMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

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Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

The op ed received media attention from The Associated Press and more than 300 outlets. This gave her the chance to make her case without being interrupted or misquoted at a press conference.

Work Our Audience-Driven News Climate

Getting Attention

Media Relations and Press media relations Mollie Katz Nonprofit Communications nonprofit marketingThanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications.

Op Ed Writing: Countering Your Opponent’s Argument

Getting Attention

Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op ed op ed writing Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

Fellowships for U.S. or Japanese Citizens Researching Topics of Pressing Global Concern In Multidisciplinary Teams

Seeking Grant Money Today

Deadline: September 1, 2012 "Abe Fellowship Offers Support for International Multidisciplinary Research on Topics of Pressing Global Concern "The Social Science Research Council , the Japan Foundation Center for Global Partnership , and the American Council of Learned Societies have announced the annual Abe Fellowship Program competition. The Abe Fellowship is designed to encourage international multidisciplinary research on topics of pressing global concern.

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Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Media Relations and Press Dupont Circle Communications letters to the editor Margot Friedman media relations Nonprofit Communications nonprofit marketing op edsGuest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

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Attract News Coverage for Your Cause: Free Online Advice, Today Noon ET (6/12)

Getting Attention

Media Relations and Press Anne Singer chronicle of philanthropy nonprofit media relationsNonprofits like yours get a big lift in credibility and visibility when covered (positively) by broadcast journalists in television, newspapers and magazines. Broadcast media still works…sometimes.

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5 Steps to Op-Eds that Change Minds

Getting Attention

Media Relations and Press messages Nonprofit Communications nonprofit marketing op eds opinion piecesOpinion journalism (a.k.a. op-eds) is an unmatched opportunity for your organization to speak through the news media directly to policy makers, your constituents and other target audiences.

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#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

Easy-to-customize donation pages. We have often sung the praises of the online charity-site platform Causevox. And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0.

#GRANTS: WLR Automotive Group Looking To Give $25K Away In January

Non Profit Marketing 360

Advocacy Civics Community Design Fundraising Grants Marketing Nonprofit Philanthropy Press Release Public Relations Web Design advocacy Business Charitable organization design Nomination Non-profit organization website WLRClick to nominate an organization.

How to Write a Letter to the Editor that Gets Published and Read (Case Study)

Getting Attention

Media Relations and Press content creation Crisis Communications letter to the editor media relations Mila Rosenthal Nonprofit Communications nonprofit marketing

#ProAging: Social Security Recipients Enjoy COLA For First Time In Two Years

Non Profit Marketing 360

As reported in The Associated Press , though inflation did not move over the last two or three years, incomes that retirees depended upon to supplement their Social Security benefits collapsed over those same years.

#PROAGING: Technology Can Encourage Socialization & Longevity

Non Profit Marketing 360

” (quote taken from a press release published on ). Perhaps the greatest gift of life is the ability to share many its aspects with others.

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

And a press release from CBS on 29 March announced the addition of The National Fish and Wildlife Foundation , Waterkeeper Alliance , Forest Stewardship Council , Enterprise Community Partners , and Volunteers of America into the partnership.

#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live Instructors) Aimed at Nonprofits

Non Profit Marketing 360

The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations.

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#Aging: Some American Cities Meeting The Challenges Of Boomer Residents

Non Profit Marketing 360

An Associated Press story carried by NPR discusses the efforts of a few cities to get ahead of the demographic shift, and to ensure that their communities do not become ghettoes of like-aged residents. NYC has added 4 seconds to each crosswalk.

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#Advocacy: ‘This American Life’ Retracts Story Of Abuses At Foxconn

Non Profit Marketing 360

especially if they continue to claim that the facts corroborate the story even when pressed? It has been a rough week for social-consciousness movements whose leaders have produced stories a bit too slick to be true.

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.