Are Press Releases Still Relevant?

Kivi's Nonprofit Communications Blog

As a media correspondent, Antionette Kerr has seen A LOT of bad press releases. But despite the changing ways nonprofits get in touch with the media, press releases can still be an important part of your media and PR strategy. During Antionette’s next budget-friendly webinar , she is sharing the hottest press releases she’s seen as well as tips on how you can create your own. The post Are Press Releases Still Relevant?

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Time Saver: Online Press Conferences & Media Events

Kivi's Nonprofit Communications Blog

That’s why online press conferences and media events are a growing trend in the busy news world. What is an online press conference or media event? An online press conference or media event allows the organizer to invite a group of attendees to watch a live online video presentation. I will be sharing more details about the Who, What, When, Where, & How of an online press conference during a budget-friendly webinar on Tuesday, July 9th.

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6 Ways to Get More Value Out of Your Next Press Release

Kivi's Nonprofit Communications Blog

Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. Press releases can have other uses beyond getting your story covered in the local newspaper.

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We’re Cutting Through the Noise in May with Great Online Campaigns, Brilliant Press Releases, and New Rules for Marketing

Kivi's Nonprofit Communications Blog

May 19: Relevant Press Releases: How to Get Attention in a Crowded News Cycle with Antionette Kerr. Budget-Friendly Webinar] Learn how to create a relevant press release that gets attention from the media no matter what is happening in the world.

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Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

Saved me time and effort in spreading the word by providing this digital press kit with a press release, graphics, videos and cut-and-paste social posts (with trackable URLs). 10 Ways to Make Your Online Press Room Perform for Your Nonprofit. Media Relations and Press doGooder video awards media relations Nonprofit Communications nonprofit marketing

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Hot Topics in July: Saving Money, Press Conferences, and Measuring Your Effectiveness

Kivi's Nonprofit Communications Blog

July 9: Trend Alert: Host an Online Press Conference [Budget-Friendly Webinar] Learn how you can get more media attention with an online press conference. Registration is $199 for the series or free with an All-Access Pass Learn More and Register On the Blog: Antionette Kerr will discuss online press conferences ahead of her brand new, budget-friendly webinar.

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6 Steps to Get the Press to Tell Your Story

NonProfit Hub

Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to tell your story: 1. Reporters do not wait at their desks for press releases to arrive.

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Hot Topics in February: Nonprofit Email Newsletters, Online Press Rooms, and more Trends for 2019

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide in February: Online Training: February 7: What’s Missing from Your Online Newsroom (Hint, It’s Not a Press Release) Find out what goes into making a great online newsroom and become a media darling. The post Hot Topics in February: Nonprofit Email Newsletters, Online Press Rooms, and more Trends for 2019 appeared first on Kivi's Nonprofit Communications Blog.

Press Release 101: Why You Need a Good ‘Nut Graph’

Kivi's Nonprofit Communications Blog

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. As a communications professional, it’s important to take the same step with your own writing — particularly with your press releases. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention.

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What to Expect from a Nonprofit Press Release

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Many nonprofits and small businesses want to know exactly what they can expect from a press release before they sacrifice a dime of their precious marketing budget. Press releases are not the holy grail of marketing and promotion, but they are utilized by for-profit companies and you shouldn''t overlook them when assembling your nonprofit promotional arsenal. Using an established press release distribution service will help your nonprofit get more attention.

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Words That Mean Instant Doom for Press Releases

Non Profit Marketing 360

The post Words That Mean Instant Doom for Press Releases appeared first on Nonprofit Marketing 360. The PR News blog has compiled a list of 10 words that repel reporters on sight. Among them: fastest-growing, incredible, powerful, leading, and utilize. Even more interesting, the post drew 74 comments (at last count) with additional words that reporters love to hate. Note to self: Be sure not to include any of these words in this newsletter.

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5 Ways to Create a Nonprofit Press Release that Gets Results

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In a fast-paced, 24/7 news cycle, your nonprofit''s press releases need to quickly capture the attention of not just one media group, but multiple online audiences and individuals. Here''s how you can optimize your press releases to attract interest and quickly establish your credibility. Each press release should contain a very brief overview of your company, its history, and its mission that you can use repeatedly throughout your nonprofit''s documents.

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How to Optimize Your Nonprofit Press Releases for Search

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Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines.

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4 Ways to Make Your Nonprofit Press Releases Social Media Friendly

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Learn how to make your nonprofit press releases social media friendly so that you can bypass traditional news organizations to spread the word. Instead of linking to only your home page in the about section of your press release, include links to your social media profiles. It''s now acceptable to put a Twitter handle in a press release''s headline. Just remember that any Twitter handle you promote should tweet on the press release''s topic the day it goes out.

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Press Here For Cause Marketing Drama

Cause Related Marketing

I’ve written in the past about using a ‘MacGuffin in your cause marketing campaigns. When I tell live audiences about it often as not I got a shrug from marketers. What do you mean by a MacGuffin,” they'd ask? Alfred Hitchcock, the legendary filmmaker, used to speak of a movie's “MacGuffin” or plot device. “In In crook stories it is always the necklace and in spy stories it is always the papers,” he said. In short, a MacGuffin is a mechanical device that impels action.

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HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target


The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart. Here you can find a combination of two impressive new studies focusing on estimates of wealth transfer and philanthropic giving by households during the period from 2007 through 2061. I find this fascinating because the authors (John J. Havens and Paul G. Schervish) have revised their previous estimate of $41 trillion upward to a whopping $59 trillion.

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Make Your Web Site Press Friendly, So Journalists Cover Your Org

Getting Attention

Web usability guru Nielsen's latest Alertbox post emphasizes the imperative of press area usability for journalists, finding that plenty of the Web sites reviewed don't provide adequate info for media (traditional or "citizen journalists"). A shabby online press area is a lost PR opportunity. Press contacts : Being able to contact a real human being is essential for journalists researching stories.

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How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. But they often overlook an important potential avenue for spreading the word about their work — the nonprofit trade press. Like most media, the nonprofit trade press isn’t just looking for hard news, trends, and data.

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Newsletter: Meet the Queen of Cause Marketing ; Mountain Dew, Country Time Cut Stimulus Checks to Causes ; Time to Rethink the Humble Press Release ??

Selfish Giving

It’s time to rethink your press releases as a beginning , not an end. Scott Westcott at Turn Two Communications has six great suggestions on what to do with a press release after it's published. Tomorrow is our next virtual book club meeting!

Press Release: CrowdRise by GoFundMe Releases Registration and Ticketing Functionality for Nonprofit Fundraisers


REDWOOD CITY, Calif.- -( BUSINESS WIRE ) -- CrowdRise by GoFundMe, the world’s largest and most trusted social fundraising platform dedicated to charitable fundraising, releases mobile-first registration and ticketing features to all users on its platform.

Putting on the Full-Court Press: How Releases Can Help Your Cause

NonProfit Hub

Breaking news: press releases are a gold mine. You already know that your events make a difference in your community, but through press releases, that impact can be magnified. Press releases help your nonprofit reach a wider audience and showcase your mission and great work. The first goal of a press release is to let the public know about your event. If someone can’t figure out where to go to cover the event, then no one benefits from the press release.

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How To Leverage Press For Your Online Fundraising Campaign


One of the key components of our success was the focus on press. Think of press is an accelerant. Let’s figure out how you can use press for your online fundraising. The Benefits of Press. There are three benefits of leveraging press. Readers and views see press as an unbiased third party, which helps build the credibility of your online fundraising campaign.

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Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

Media relations tools from press releases and op-eds to online pitch services such as ProfNet and HARO, RSS feeds, and video. Media Relations and Press media relations Nonprofit Communications nonprofit marketingSo many organizations I follow or work with have become strong and savvy communicators. It’s thrilling to see nonprofits like yours put communications to work effectively despite time, talent, and budget constraints. .

Cause Marketers, It's Time to Press Our Advantages

Cause Related Marketing

Today I stray a little way from cause marketing to address the topic of media allocation, but there is a relevancy and application for cause marketers.Recently Prosper International released an analysis of the media mix the Big 3 automakers use against data collected by Big Research of what media people say influences them in their purchases weighted by consumption and cost.To put it more simply, Tags: Ford Duke University Marketing Allocations Cone Inc.

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Media Relations: Too Valuable NOT to Use

Getting Attention

Freedom of the press is one of the founding principles of American democracy, and the press is our vehicle for making our voices heard and driving change. media relations specialist, I am fortunate to base my career on our first amendment right to press. There are a variety of reasons why individuals and organizations can benefit from working with the press. Whatever the reason, getting press is frequently a valuable tactic for achieving a greater goal.

Pressing Corporations to Behave Better

A. Fine Blog

Oh, so many funding contests, so little time! My inbox is flooded by announcements about contests from companies like the Serious Good contest for nonprofits to win refurbished computer equipment, PayPal’s “Regift the Fruitcake&# fundraising contest , Chase Bank’s Community Giving Contest, and now the big one, $50 million, from Pepsi’s Refresh Everything contest coming [.].

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Interview with David Saranga, Israel Consulate: A Twitter Press Conference

Diva Marketing Blog

In December 2008, the New York Israel Consulate held the first government press conference on Twitter and in doing so public diplomacy took one more step into social media. In addition to the running tweets from the press conference , updates were posted on the Consul's MySpace, Facebook, and YouTube pages. When we first joined Twitter and mentioned the “Press Conference” idea, we started hearing opinions that we might not answer so-called “hard” questions.

Newsletter: L.L. Bean Counters Bad Press with $3M Donation ; Move Over Millennials Here Comes Gen Z ; How Hurricane Harvey Relief Was Spent

Selfish Giving

Thanks to everyone who supported my fundrasier for John Haydon last week. We're over $14,000! ?? With Labor Day right around maybe you or someone you know is looking for a new gig. Be sure to check out the two jobs I posted below for my client ServeMinnesota. They are smartly leading with content marketing and are looking for two wicked awesome professionals to work with me in becoming a content-driven organization. Have a great and safe long weekend! Partnership notes ??Will

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

More Media Relations and Press Guidance. Make Your Website Press Friendly, So Journalists Cover Your Org. Media Relations and Press media relations Nonprofit Communications Patricia Brooks public relations Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. She’s a 24/7 newshound and loves to match the right story with the right journalist.

Pressing our buttons.

The Nonprofit Consultant

Stewart James, of Inside Collin County Business , writes that: American's trust and confidence in nonprofits is alarmingly low. Confidence in charitable organizations stands roughly 10 to 15 percent lower today than it did in the summer of 2001. Today, nonprofits need to operate like a business. Budgeting funds is a must, along with executing careful and appropriate fund raising with outcome measures in place to asses its use of funds and success.

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Op Ed Writing Made Easy: Ideas for a Basic Structure

Getting Attention

When you have more time to write (and get approvals), you might depart from these basic structures and try something creative like a satirical press release or news story , an imagined commencement address or inaugural speech, a quiz , or a form that can’t be categorized like a series of provocative questions. Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op ed

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Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

The op ed received media attention from The Associated Press and more than 300 outlets. This gave her the chance to make her case without being interrupted or misquoted at a press conference. Media Relations and Press media relations Nonprofit Communications nonprofit marketing op eds opinion editorialsI’m happy to welcome guest blogger, Margot Friedman, principal of Dupont Circle Communications. Margot is an expert trainer on writing and placing opinion editorials.

Fellowships for U.S. or Japanese Citizens Researching Topics of Pressing Global Concern In Multidisciplinary Teams

Seeking Grant Money Today

Deadline: September 1, 2012 "Abe Fellowship Offers Support for International Multidisciplinary Research on Topics of Pressing Global Concern "The Social Science Research Council , the Japan Foundation Center for Global Partnership , and the American Council of Learned Societies have announced the annual Abe Fellowship Program competition. The Abe Fellowship is designed to encourage international multidisciplinary research on topics of pressing global concern.

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Work Our Audience-Driven News Climate

Getting Attention

Media Relations and Press media relations Mollie Katz Nonprofit Communications nonprofit marketingThanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications. In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news.

Op Ed Writing: Countering Your Opponent’s Argument

Getting Attention

Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op ed op ed writing Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share free tips and strategies. Don’t say your opponent’s name. Don’t make the other side’s case for them.

Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Media Relations and Press Dupont Circle Communications letters to the editor Margot Friedman media relations Nonprofit Communications nonprofit marketing op edsGuest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share op-ed tips and strategies. Remember those posters in your high school hallway that said, “SEX!

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Attract News Coverage for Your Cause: Free Online Advice, Today Noon ET (6/12)

Getting Attention

Media Relations and Press Anne Singer chronicle of philanthropy nonprofit media relationsNonprofits like yours get a big lift in credibility and visibility when covered (positively) by broadcast journalists in television, newspapers and magazines. Broadcast media still works…sometimes. But getting the attention of reporters and editors is tougher than ever, as newsrooms shrink and beats expand.

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#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

And a press release from CBS on 29 March announced the addition of The National Fish and Wildlife Foundation , Waterkeeper Alliance , Forest Stewardship Council , Enterprise Community Partners , and Volunteers of America into the partnership.

5 Steps to Op-Eds that Change Minds

Getting Attention

Media Relations and Press messages Nonprofit Communications nonprofit marketing op eds opinion piecesOpinion journalism (a.k.a. op-eds) is an unmatched opportunity for your organization to speak through the news media directly to policy makers, your constituents and other target audiences. This rare opportunity for you to frame the messages offers the potential to change minds, albeit usually over the course of time, with a series of op-eds. It’s an opportunity not to be missed!

#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

Advertising Advice Blogs Campaigns Cause Marketing Community Cross-Post Crowdfunding Design Development Donor Acquisition Education: Technology Event Events Facebook Fundraising Grants and Funding Marketing Measurement Nonprofit Press Release Public Media relationships Site Administration Social Media Technology Twitter Web and Print Web Design CauseVox Charitable organization communication Non-profit organization Nonprofit organization Nonprofit ResourcesEasy-to-customize donation pages.

#GRANTS: WLR Automotive Group Looking To Give $25K Away In January

Non Profit Marketing 360

Advocacy Civics Community Design Fundraising Grants Marketing Nonprofit Philanthropy Press Release Public Relations Web Design advocacy Business Charitable organization design Nomination Non-profit organization website WLRClick to nominate an organization. “Giveaway For Good” is an initiative of the WLR Automotive Group , who is celebrating twenty-five years of service in the central Maryland/York County PA region.

How to Write a Letter to the Editor that Gets Published and Read (Case Study)

Getting Attention

Media Relations and Press content creation Crisis Communications letter to the editor media relations Mila Rosenthal Nonprofit Communications nonprofit marketingMila Rosenthal, Executive Director of HealthRight International , is a Letter to the Editor (LOE) expert with a significant record of success. Read on to review her most recent success — a strong, concise, pointed Letter to the Editor of The New Yorker – and Rosenthal’s tips for your own efforts.

A New Year – and a New Era in NYC?

Non Profit Marketing 360

Blog Post Campaigns Case Study Community Cross-Post Facebook Marketing News and Current Affairs Nonprofit Permission Marketing Press Release Public Relations Revitalization Social Media Sustainability Bloomberg brooklyn Brooklyn Bridge Park city Court Greenwich Village New York City New York University NYC NYU NYU Expansion NYUFASP Park Parkland Parkland Alienation Parks Public Space Public Trust Doctrine Tobacco Warehouse Happy New Year to all. As ever, we hope it will be a good one.