Trending Sources

Press Release 101: Why You Need a Good ‘Nut Graph’

Kivi's Nonprofit Communications Blog

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. But how do you find that context? Media Relations

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Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

10 Ways to Make Your Online Press Room Perform for Your Nonprofit. So I’m always surprised that so few folks put it to work. What to do?

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How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

But they often overlook an important potential avenue for spreading the word about their work — the nonprofit trade press. Be Accessible.

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What to Expect from a Nonprofit Press Release

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Using an established press release distribution service will help your nonprofit get more attention. Get press from a large news agency.

Is your blog like a hungry printing press, waiting to be fed? What to do?

Wild Woman Fundraising

One thing had just gently led to another, and then the press had to be fed. Is your blog like a printing press? Number of words: 846.

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Press Here For Cause Marketing Drama

Cause Related Marketing

I’ve written in the past about using a ‘MacGuffin in your cause marketing campaigns. What do you mean by a MacGuffin,” they'd ask? And they worked.

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Nonprofit Media Relations—Not JUST Relationships

Getting Attention

More Media Relations and Press Guidance. Make Your Website Press Friendly, So Journalists Cover Your Org. Persistence. Modesty. P.P.S.

Words That Mean Instant Doom for Press Releases

Non Profit Marketing 360

The post Words That Mean Instant Doom for Press Releases appeared first on Nonprofit Marketing 360. The PR News blog has compiled a list of 10 words that repel reporters on sight. Among them: fastest-growing, incredible, powerful, leading, and utilize. Note to self: Be sure not to include any of these words in this newsletter.

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HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target


The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart. trillion].

Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Guest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

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An invitation I had to decline

Wild Woman Fundraising

Recently I received an invitation to “a lively discussion” at the National Press Club in Washington DC between Jeffrey J. 18[link].

5 Steps to Op-Eds that Change Minds

Getting Attention

Media Relations and Press messages Nonprofit Communications nonprofit marketing op eds opinion piecesOpinion journalism (a.k.a. Stay informed.

Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

The op ed received media attention from The Associated Press and more than 300 outlets. It was just too hard to get op eds placed.

Op Ed Writing Made Easy: Ideas for a Basic Structure

Getting Attention

Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op edConclusion.

How to Optimize Your Nonprofit Press Releases for Search

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Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords.

How to Write a Letter to the Editor that Gets Published and Read (Case Study)

Getting Attention

Mila Rosenthal, Executive Director of HealthRight International , is a Letter to the Editor (LOE) expert with a significant record of success.

Getting your nonprofit story picked up by the press

Wild Woman Fundraising

Nieman Lab did a six month experiment trying to get nonprofit news in with the Associated Press. While the AP may be a bit of a far reach for your nonprofit, how do you get your nonprofit story picked up by the local press? It didn’t work. At all. What went wrong? Apparently no one knew that this information was on the AP reader.

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

And a press release from CBS on 29 March announced the addition of The National Fish and Wildlife Foundation , Waterkeeper Alliance , Forest Stewardship Council , Enterprise Community Partners , and Volunteers of America into the partnership. ” ? The branding ? the EcoMedia Leaf ? Yours should be a part of the partnership.

5 Ways to Create a Nonprofit Press Release that Gets Results

Fundraising 123

In a fast-paced, 24/7 news cycle, your nonprofit''s press releases need to quickly capture the attention of not just one media group, but multiple online audiences and individuals. Here''s how you can optimize your press releases to attract interest and quickly establish your credibility. Include an about section. Always use a quote.

Make Your Web Site Press Friendly, So Journalists Cover Your Org

Getting Attention

Web usability guru Nielsen's latest Alertbox post emphasizes the imperative of press area usability for journalists, finding that plenty of the Web sites reviewed don't provide adequate info for media (traditional or "citizen journalists"). A shabby online press area is a lost PR opportunity. Make it easy-to-find, succinct and clear.

Cause Marketers, It's Time to Press Our Advantages

Cause Related Marketing

put it more simply, Tags: Ford Duke University Marketing Allocations Cone Inc. GM TV Upfront Big Research Prosper International Chrysler Ad Age

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Op Ed Writing: Countering Your Opponent’s Argument

Getting Attention

Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op ed op ed writing

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Pressing our buttons.

Nonprofit Consultant Blog

Stewart James, of Inside Collin County Business , writes that: American's trust and confidence in nonprofits is alarmingly low. Confidence in charitable organizations stands roughly 10 to 15 percent lower today than it did in the summer of 2001. Today, nonprofits need to operate like a business. Measuring outcomes is more than just good management.

Pressing Corporations to Behave Better

A. Fine Blog

Oh, so many funding contests, so little time!

Changes to our Hosting Services 2012

Non Profit Marketing 360

News & Press TechnologyThe most powerful thing you can do for your Website is host it on a secure, reliable hosting environment. A New North we take every stride to make sure our clients have a secure, up-to-date, reliable hosting environment as well as a direct service line to answer all your questions and manage your hosting requests.

Exclusive Interview with Kim Klein, fundraising author, editor, consultant and thought leader

Wild Woman Fundraising

Kim Klein. OMG I am so excited! Kim Klein, my first fundraising heroine, has answered my interview questions! Who is Kim Klein?: Contact Ms. Klein.

Interview with David Saranga, Israel Consulate: A Twitter Press Conference

Diva Marketing Blog

In addition to the running tweets from the press conference , updates were posted on the Consul's MySpace, Facebook, and YouTube pages.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

If Buffy isn’t your style or you need help getting press, M+R also has Little Ways to Break Through the Mania and Get Press for Your Org.

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Do you want to get your nonprofit mass media attention?

Wild Woman Fundraising

Your press release needs to say who, what, where, when and why in the first paragraph. Here are five tips from Lisa Orrell: Number one. No hype.

Fellowships for U.S. or Japanese Citizens Researching Topics of Pressing Global Concern In Multidisciplinary Teams

Seeking Grant Money Today

Deadline: September 1, 2012 "Abe Fellowship Offers Support for International Multidisciplinary Research on Topics of Pressing Global Concern "The Social Science Research Council , the Japan Foundation Center for Global Partnership , and the American Council of Learned Societies have announced the annual Abe Fellowship Program competition.

Ep191: This Austin Startup Helps Homeless with "Socks for Souls"

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Ryan Harmon , CEO & Co-founder of Press Cleaners. How Socks for Souls got started.

President Obama's Nonprofit Press Conference and the New Nonprofit Tax Form 990

Seeking Grant Money Today

President Obama spoke, yesterday, to the press, at the White House, about the nonprofit sector, federal funding, and what the private sector can do to assist the nonprofit sector, today. Just to keep you up to date on the nonprofit sector, here are a few news pieces that we wanted to share with you.

Day in the Life of a Nonprofit Communicator – Kirsten McIlvenna

Kivi's Nonprofit Communications Blog

– Get visited by my boss who says we need to write a press release about the current hospital situation in Haiti. Kirsten McIlvenna.

YOU! Nonprofit Communications Jobs

Getting Attention

Communications Counselor , Full Court Press Communications (Oakland, CA). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Business Development Lead , Minds on Design Lab (NYC, DC or Boston). Communications Assistant , Charles Stewart Mott Foundation (Flint, MI). Boston, MA). RECENT JOB POSTS.

Modern Media Relations for Nonprofits [New Webinar]

Kivi's Nonprofit Communications Blog

Stop relying on old press releases and learn how to connect with today’s generation of journalists. Presented by Peter Panepento.

Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

Messaging: What message do you want to continuously communicate to the press about your organization? Sean Horrigan. PR is powerful. Need proof?

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Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Thinking a press release is enough — Press releases have a place in your communications toolkit. Peter Panepento. Quite a bit.

Received Press After You've Mailed A Few Grant Requests? Here's What To Do.

Seeking Grant Money Today

You've received some positive press? Just because you've received bad press, do not assume that you've lost every grant you've got applications out for. I recommend these steps only when you've received press after you've submitted one or more grant proposals recently. Great!! As I always write, there are exceptions to the rule.

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Photo by Jeronimo del Villar. Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media.

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Want People to Share Your Story? Stop Making It So Hard! Do This Instead.

Kivi's Nonprofit Communications Blog

We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share Our Story. Gabe himself.

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