Press Release 101: Why You Need a Good ‘Nut Graph’

Kivi's Nonprofit Communications Blog

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. As a communications professional, it’s important to take the same step with your own writing — particularly with your press releases.

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Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

Saved me time and effort in spreading the word by providing this digital press kit with a press release, graphics, videos and cut-and-paste social posts (with trackable URLs). 10 Ways to Make Your Online Press Room Perform for Your Nonprofit.

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How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. But they often overlook an important potential avenue for spreading the word about their work — the nonprofit trade press.

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What to Expect from a Nonprofit Press Release

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Many nonprofits and small businesses want to know exactly what they can expect from a press release before they sacrifice a dime of their precious marketing budget. Using an established press release distribution service will help your nonprofit get more attention.

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Is your blog like a hungry printing press, waiting to be fed? What to do?

Wild Woman Fundraising

One thing had just gently led to another, and then the press had to be fed. Is your blog like a printing press? The above passage is from The Truth, a book about the first printing presses. And you read books and you try to keep your press fed.

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Nonprofit Media Relations—Not JUST Relationships

Getting Attention

More Media Relations and Press Guidance. Make Your Website Press Friendly, So Journalists Cover Your Org. Media Relations and Press media relations Nonprofit Communications Patricia Brooks public relations

Press Here For Cause Marketing Drama

Cause Related Marketing

I’ve written in the past about using a ‘MacGuffin in your cause marketing campaigns. When I tell live audiences about it often as not I got a shrug from marketers. What do you mean by a MacGuffin,” they'd ask?

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Words That Mean Instant Doom for Press Releases

Non Profit Marketing 360

The post Words That Mean Instant Doom for Press Releases appeared first on Nonprofit Marketing 360. The PR News blog has compiled a list of 10 words that repel reporters on sight. Among them: fastest-growing, incredible, powerful, leading, and utilize. Even more interesting, the post drew 74 comments (at last count) with additional words that reporters love to hate. Note to self: Be sure not to include any of these words in this newsletter.

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HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target


The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart.

Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Media Relations and Press Dupont Circle Communications letters to the editor Margot Friedman media relations Nonprofit Communications nonprofit marketing op edsGuest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

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5 Steps to Op-Eds that Change Minds

Getting Attention

Media Relations and Press messages Nonprofit Communications nonprofit marketing op eds opinion piecesOpinion journalism (a.k.a. op-eds) is an unmatched opportunity for your organization to speak through the news media directly to policy makers, your constituents and other target audiences.

Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

The op ed received media attention from The Associated Press and more than 300 outlets. This gave her the chance to make her case without being interrupted or misquoted at a press conference.

An invitation I had to decline

Wild Woman Fundraising

Recently I received an invitation to “a lively discussion” at the National Press Club in Washington DC between Jeffrey J. Vince Sampson, of the Education Finance Council.

Op Ed Writing Made Easy: Ideas for a Basic Structure

Getting Attention

Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op edMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

How to Optimize Your Nonprofit Press Releases for Search

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Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines.

How to Write a Letter to the Editor that Gets Published and Read (Case Study)

Getting Attention

Media Relations and Press content creation Crisis Communications letter to the editor media relations Mila Rosenthal Nonprofit Communications nonprofit marketing

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

And a press release from CBS on 29 March announced the addition of The National Fish and Wildlife Foundation , Waterkeeper Alliance , Forest Stewardship Council , Enterprise Community Partners , and Volunteers of America into the partnership.

5 Ways to Create a Nonprofit Press Release that Gets Results

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In a fast-paced, 24/7 news cycle, your nonprofit''s press releases need to quickly capture the attention of not just one media group, but multiple online audiences and individuals. Here''s how you can optimize your press releases to attract interest and quickly establish your credibility. Each press release should contain a very brief overview of your company, its history, and its mission that you can use repeatedly throughout your nonprofit''s documents.

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Make Your Web Site Press Friendly, So Journalists Cover Your Org

Getting Attention

Web usability guru Nielsen's latest Alertbox post emphasizes the imperative of press area usability for journalists, finding that plenty of the Web sites reviewed don't provide adequate info for media (traditional or "citizen journalists"). A shabby online press area is a lost PR opportunity. Press contacts : Being able to contact a real human being is essential for journalists researching stories.

Getting your nonprofit story picked up by the press

Wild Woman Fundraising

Nieman Lab did a six month experiment trying to get nonprofit news in with the Associated Press. While the AP may be a bit of a far reach for your nonprofit, how do you get your nonprofit story picked up by the local press? Tags: Cultivating donors Marketing Volunteers associated press drama for your nonprofit local news for your nonprofit newsworthy event nonprofit marketing nonprofit news nonprofit storytelling

Op Ed Writing: Countering Your Opponent’s Argument

Getting Attention

Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op ed op ed writing Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

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Cause Marketers, It's Time to Press Our Advantages

Cause Related Marketing

Pressing our buttons.

Nonprofit Consultant Blog

Stewart James, of Inside Collin County Business , writes that: American's trust and confidence in nonprofits is alarmingly low. Confidence in charitable organizations stands roughly 10 to 15 percent lower today than it did in the summer of 2001. Today, nonprofits need to operate like a business. Budgeting funds is a must, along with executing careful and appropriate fund raising with outcome measures in place to asses its use of funds and success.

Changes to our Hosting Services 2012

Non Profit Marketing 360

News & Press TechnologyThe most powerful thing you can do for your Website is host it on a secure, reliable hosting environment. A New North we take every stride to make sure our clients have a secure, up-to-date, reliable hosting environment as well as a direct service line to answer all your questions and manage your hosting requests.

Interview with David Saranga, Israel Consulate: A Twitter Press Conference

Diva Marketing Blog

In December 2008, the New York Israel Consulate held the first government press conference on Twitter and in doing so public diplomacy took one more step into social media. Toby/Diva Marketing : What lessons did you learn from the first Twitter press conference?

Pressing Corporations to Behave Better

A. Fine Blog

Oh, so many funding contests, so little time! My inbox is flooded by announcements about contests from companies like the Serious Good contest for nonprofits to win refurbished computer equipment, PayPal’s “Regift the Fruitcake&# fundraising contest , Chase Bank’s Community Giving Contest, and now the big one, $50 million, from Pepsi’s Refresh Everything contest coming [.].

Fellowships for U.S. or Japanese Citizens Researching Topics of Pressing Global Concern In Multidisciplinary Teams

Seeking Grant Money Today

Deadline: September 1, 2012 "Abe Fellowship Offers Support for International Multidisciplinary Research on Topics of Pressing Global Concern "The Social Science Research Council , the Japan Foundation Center for Global Partnership , and the American Council of Learned Societies have announced the annual Abe Fellowship Program competition. The Abe Fellowship is designed to encourage international multidisciplinary research on topics of pressing global concern.

Exclusive Interview with Kim Klein, fundraising author, editor, consultant and thought leader

Wild Woman Fundraising

She is the Chardon Press Series Editor at Jossey-Bass Publishers, which publishes and distributes materials that help to build a stronger nonprofit sector. Kim Klein. OMG I am so excited! Kim Klein, my first fundraising heroine, has answered my interview questions!

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Do you want to get your nonprofit mass media attention?

Wild Woman Fundraising

Your press release needs to say who, what, where, when and why in the first paragraph. Your headline in your press release needs to be newsworthy. If you don’t already have one, create a media list, and send your press release out to them.

President Obama's Nonprofit Press Conference and the New Nonprofit Tax Form 990

Seeking Grant Money Today

President Obama spoke, yesterday, to the press, at the White House, about the nonprofit sector, federal funding, and what the private sector can do to assist the nonprofit sector, today. Just to keep you up to date on the nonprofit sector, here are a few news pieces that we wanted to share with you. To read more, click on [link] For more about the Obama administration's work for the nonprofit sector see [link] and listen to the podcast discussion.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

If Buffy isn’t your style or you need help getting press, M+R also has Little Ways to Break Through the Mania and Get Press for Your Org. Happy Friday, awesome people out there!

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YOU! Nonprofit Communications Jobs

Getting Attention

Communications Counselor , Full Court Press Communications (Oakland, CA). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Business Development Lead , Minds on Design Lab (NYC, DC or Boston). Communications Assistant , Charles Stewart Mott Foundation (Flint, MI). Communications Manager , Association for Frontotemporal Degeneration (Radnor, PA). Communications Manager , Lincoln Land Institute (Cambridge, MA).

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Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

Messaging: What message do you want to continuously communicate to the press about your organization? This will help you define your tactics and determine whether you’ll be able to hire an outside resource, subscribe to a database or use a press release distribution service.

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Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Gone are the days when the success of your nonprofit’s public relations efforts were measured by how many times you could get a press release picked up in the local paper or how many mentions you could get on the local TV news. Peter Panepento.

Received Press After You've Mailed A Few Grant Requests? Here's What To Do.

Seeking Grant Money Today

You've received some positive press? Just because you've received bad press, do not assume that you've lost every grant you've got applications out for. Control the impression of who your organization is, no matter what recent press says, by demonstrating your openness, concern, professionalism, and appreciation of local/national (whatever) interest in your organization. Great!!

Day in the Life of a Nonprofit Communicator – Kirsten McIlvenna

Kivi's Nonprofit Communications Blog

– Get visited by my boss who says we need to write a press release about the current hospital situation in Haiti. Finish press release, get approval, and send out to the appropriate sources. Kirsten McIlvenna.

Modern Media Relations for Nonprofits [New Webinar]

Kivi's Nonprofit Communications Blog

Stop relying on old press releases and learn how to connect with today’s generation of journalists. Are you having trouble getting the media to cover your nonprofit? The rules for getting that coverage have definitely changed with the advent of digital media.

Most fundraisers use email the wrong way


I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM. Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Rather it should be used mostly to build engagement.

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15 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Campaigns Communications Manager , Free Press. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Associate Director of Integrated Content Management , The American Optometric Association (St.

Ep191: This Austin Startup Helps Homeless with "Socks for Souls"

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Ryan Harmon , CEO & Co-founder of Press Cleaners. Press is a weekly, subscription-based dry cleaning and laundry delivery service in Texas that is helping the homeless and growing its business with its Socks for Souls program.