Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

Saved me time and effort in spreading the word by providing this digital press kit with a press release, graphics, videos and cut-and-paste social posts (with trackable URLs). 10 Ways to Make Your Online Press Room Perform for Your Nonprofit.

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Press Release 101: Why You Need a Good ‘Nut Graph’

Kivi's Nonprofit Communications Blog

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. As a communications professional, it’s important to take the same step with your own writing — particularly with your press releases.

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What to Expect from a Nonprofit Press Release

Fundraising 123

Many nonprofits and small businesses want to know exactly what they can expect from a press release before they sacrifice a dime of their precious marketing budget. Using an established press release distribution service will help your nonprofit get more attention.

Press 158

How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. But they often overlook an important potential avenue for spreading the word about their work — the nonprofit trade press.

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Is your blog like a hungry printing press, waiting to be fed? What to do?

Wild Woman Fundraising

One thing had just gently led to another, and then the press had to be fed. Is your blog like a printing press? The above passage is from The Truth, a book about the first printing presses. And you read books and you try to keep your press fed.

Press 170

Words That Mean Instant Doom for Press Releases

Non Profit Marketing 360

The post Words That Mean Instant Doom for Press Releases appeared first on Nonprofit Marketing 360. The PR News blog has compiled a list of 10 words that repel reporters on sight. Among them: fastest-growing, incredible, powerful, leading, and utilize. Even more interesting, the post drew 74 comments (at last count) with additional words that reporters love to hate. Note to self: Be sure not to include any of these words in this newsletter.

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4 Ways to Make Your Nonprofit Press Releases Social Media Friendly

Fundraising 123

Learn how to make your nonprofit press releases social media friendly so that you can bypass traditional news organizations to spread the word. Instead of linking to only your home page in the about section of your press release, include links to your social media profiles. It''s now acceptable to put a Twitter handle in a press release''s headline. Just remember that any Twitter handle you promote should tweet on the press release''s topic the day it goes out.

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HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target

iMarketSmart

The post HOT OFF THE PRESS: A Golden Age of Philanthropy Still Beckons With a New $59 Trillion Target appeared first on MarketSmart.

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Make Your Web Site Press Friendly, So Journalists Cover Your Org

Getting Attention

Web usability guru Nielsen's latest Alertbox post emphasizes the imperative of press area usability for journalists, finding that plenty of the Web sites reviewed don't provide adequate info for media (traditional or "citizen journalists"). A shabby online press area is a lost PR opportunity. Press contacts : Being able to contact a real human being is essential for journalists researching stories.

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Getting your nonprofit story picked up by the press

Wild Woman Fundraising

Nieman Lab did a six month experiment trying to get nonprofit news in with the Associated Press. While the AP may be a bit of a far reach for your nonprofit, how do you get your nonprofit story picked up by the local press? Tags: Cultivating donors Marketing Volunteers associated press drama for your nonprofit local news for your nonprofit newsworthy event nonprofit marketing nonprofit news nonprofit storytelling

Press 100

Cause Marketers, It's Time to Press Our Advantages

Cause Related Marketing

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Interview with David Saranga, Israel Consulate: A Twitter Press Conference

Diva Marketing Blog

In December 2008, the New York Israel Consulate held the first government press conference on Twitter and in doing so public diplomacy took one more step into social media. Toby/Diva Marketing : What lessons did you learn from the first Twitter press conference?

Pressing our buttons.

Nonprofit Consultant Blog

Stewart James, of Inside Collin County Business , writes that: American's trust and confidence in nonprofits is alarmingly low. Confidence in charitable organizations stands roughly 10 to 15 percent lower today than it did in the summer of 2001. Today, nonprofits need to operate like a business. Budgeting funds is a must, along with executing careful and appropriate fund raising with outcome measures in place to asses its use of funds and success.

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Media Relations: Too Valuable NOT to Use

Getting Attention

Freedom of the press is one of the founding principles of American democracy, and the press is our vehicle for making our voices heard and driving change. media relations specialist, I am fortunate to base my career on our first amendment right to press.

Pressing Corporations to Behave Better

A. Fine Blog

Oh, so many funding contests, so little time! My inbox is flooded by announcements about contests from companies like the Serious Good contest for nonprofits to win refurbished computer equipment, PayPal’s “Regift the Fruitcake&# fundraising contest , Chase Bank’s Community Giving Contest, and now the big one, $50 million, from Pepsi’s Refresh Everything contest coming [.].

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Work Our Audience-Driven News Climate

Getting Attention

Media Relations and Press media relations Mollie Katz Nonprofit Communications nonprofit marketingThanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications.

Fellowships for U.S. or Japanese Citizens Researching Topics of Pressing Global Concern In Multidisciplinary Teams

Seeking Grant Money Today

Deadline: September 1, 2012 "Abe Fellowship Offers Support for International Multidisciplinary Research on Topics of Pressing Global Concern "The Social Science Research Council , the Japan Foundation Center for Global Partnership , and the American Council of Learned Societies have announced the annual Abe Fellowship Program competition. The Abe Fellowship is designed to encourage international multidisciplinary research on topics of pressing global concern.

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Nonprofit Media Relations—Not JUST Relationships

Getting Attention

More Media Relations and Press Guidance. Make Your Website Press Friendly, So Journalists Cover Your Org. Media Relations and Press media relations Nonprofit Communications Patricia Brooks public relations

Op Ed Writing Made Easy: Ideas for a Basic Structure

Getting Attention

Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op edMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

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Do you want to get your nonprofit mass media attention?

Wild Woman Fundraising

Your press release needs to say who, what, where, when and why in the first paragraph. Your headline in your press release needs to be newsworthy. If you don’t already have one, create a media list, and send your press release out to them.

Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

The op ed received media attention from The Associated Press and more than 300 outlets. This gave her the chance to make her case without being interrupted or misquoted at a press conference.

President Obama's Nonprofit Press Conference and the New Nonprofit Tax Form 990

Seeking Grant Money Today

President Obama spoke, yesterday, to the press, at the White House, about the nonprofit sector, federal funding, and what the private sector can do to assist the nonprofit sector, today. Just to keep you up to date on the nonprofit sector, here are a few news pieces that we wanted to share with you. To read more, click on [link] For more about the Obama administration's work for the nonprofit sector see [link] and listen to the podcast discussion.

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Op Ed Writing: Countering Your Opponent’s Argument

Getting Attention

Media Relations and Press Dupont Communications letters to the editor Margot Friedman media relations Nonprofit Communications Op ed op ed writing Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

Received Press After You've Mailed A Few Grant Requests? Here's What To Do.

Seeking Grant Money Today

You've received some positive press? Just because you've received bad press, do not assume that you've lost every grant you've got applications out for. Control the impression of who your organization is, no matter what recent press says, by demonstrating your openness, concern, professionalism, and appreciation of local/national (whatever) interest in your organization. Great!!

Press 40

Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Media Relations and Press Dupont Circle Communications letters to the editor Margot Friedman media relations Nonprofit Communications nonprofit marketing op edsGuest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

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#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live Instructors) Aimed at Nonprofits

Non Profit Marketing 360

The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations.

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#GRANTS: WLR Automotive Group Looking To Give $25K Away In January

Non Profit Marketing 360

Advocacy Civics Community Design Fundraising Grants Marketing Nonprofit Philanthropy Press Release Public Relations Web Design advocacy Business Charitable organization design Nomination Non-profit organization website WLRClick to nominate an organization.

#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

Easy-to-customize donation pages. We have often sung the praises of the online charity-site platform Causevox. And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0.

#PROAGING: Technology Can Encourage Socialization & Longevity

Non Profit Marketing 360

” (quote taken from a press release published on MarketWatch.com ). Perhaps the greatest gift of life is the ability to share many its aspects with others.

5 Steps to Op-Eds that Change Minds

Getting Attention

Media Relations and Press messages Nonprofit Communications nonprofit marketing op eds opinion piecesOpinion journalism (a.k.a. op-eds) is an unmatched opportunity for your organization to speak through the news media directly to policy makers, your constituents and other target audiences.

Attract News Coverage for Your Cause: Free Online Advice, Today Noon ET (6/12)

Getting Attention

Media Relations and Press Anne Singer chronicle of philanthropy nonprofit media relationsNonprofits like yours get a big lift in credibility and visibility when covered (positively) by broadcast journalists in television, newspapers and magazines. Broadcast media still works…sometimes.

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#ProAging: Social Security Recipients Enjoy COLA For First Time In Two Years

Non Profit Marketing 360

As reported in The Associated Press , though inflation did not move over the last two or three years, incomes that retirees depended upon to supplement their Social Security benefits collapsed over those same years.

How to Write a Letter to the Editor that Gets Published and Read (Case Study)

Getting Attention

Media Relations and Press content creation Crisis Communications letter to the editor media relations Mila Rosenthal Nonprofit Communications nonprofit marketing

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

#Aging: Some American Cities Meeting The Challenges Of Boomer Residents

Non Profit Marketing 360

An Associated Press story carried by NPR discusses the efforts of a few cities to get ahead of the demographic shift, and to ensure that their communities do not become ghettoes of like-aged residents. NYC has added 4 seconds to each crosswalk.

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#Advocacy: ‘This American Life’ Retracts Story Of Abuses At Foxconn

Non Profit Marketing 360

especially if they continue to claim that the facts corroborate the story even when pressed? It has been a rough week for social-consciousness movements whose leaders have produced stories a bit too slick to be true.

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#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

And a press release from CBS on 29 March announced the addition of The National Fish and Wildlife Foundation , Waterkeeper Alliance , Forest Stewardship Council , Enterprise Community Partners , and Volunteers of America into the partnership.

A New Year – and a New Era in NYC?

Non Profit Marketing 360

Blog Post Campaigns Case Study Community Cross-Post Facebook Marketing News and Current Affairs Nonprofit Permission Marketing Press Release Public Relations Revitalization Social Media Sustainability Bloomberg brooklyn Brooklyn Bridge Park city Court Greenwich Village New York City New York University NYC NYU NYU Expansion NYUFASP Park Parkland Parkland Alienation Parks Public Space Public Trust Doctrine Tobacco Warehouse Happy New Year to all. As ever, we hope it will be a good one.

PETA's Media Relations Triump: Uses Groundhog Day as Animal Rights Platform

Getting Attention

Tags: Case Studies Media Relations and Press Nonprofit Communications