11 best practices for your legacy society communications


Here are my best practices for you to consider employing in your communications: Survey them ! The post 11 best practices for your legacy society communications appeared first on MarketSmart, LLC |.

8 Productivity Practices You Might Want to Try

Kivi's Nonprofit Communications Blog

Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors.

[TOMORROW] Your Very Practical Beginner’s Guide to Online Fundraising

Kivi's Nonprofit Communications Blog

Join us tomorrow for a BRAND NEW webinar: The Very Practical Beginner’s Guide to Online Fundraising. In this live, interactive training, Kerri will give you practical, fundamental, immediate steps to begin and advance your online fundraising efforts.

Pinterest Best Practices

Fundraising 123

If your nonprofit is looking to spice up its Pinterest page, here are some tips: 1. Try infographics. . The National Wildlife Federation posted a great infographic on Pinterest for Valentine’s Day with interesting facts related to animals’ hearts.

Online Fundraising Best Practices

Fundraising 123

Tags: Fundraising Web Site 101 Best Practices

4 Practical Resources for Year-End Preparation

The Agitator

Here are some practical and technical resources to help you make the most of the next critical 75 days by taking steps right now. Don’t fool yourself in the belief that “since I work on a July to June fiscal year I have lots of time to meet my goals.” That may be your fiscal year, but donors go by the calendar. And we’re fast running up to that time when nearly 30% of all nonprofits raise between 25 and 50% of their annual funds through year-end campaigns.

Practice Makes Progress—Into Focus Nonprofit Video Guide

Getting Attention

5) The most reliable approach is to make video a regular practice , finding a way to integrate short, simple video into the work you’re already doing. Practice makes progress. Start your practice now, by reading Into Focus.

What’s So Great About Best Practices?

Non Profit Marketing 360

Adopting “Best Practices” sounds like one of those common-sense ideas nobody can argue with, right? Roger Craver, old pro fundraiser and curmudgeon-in-residence at The Agitator, argues that best practices are a license to steal and an enemy of innovation. The post What’s So Great About Best Practices? Wrong.

Practicing What I Preach

Mission Paradox Blog

 So in the spirit of practicing what I preach, here is how I'm translating some of the things I talk about on this blog into action. One of the useful parts of my life is that marketing is a thing I have to talk about AND do.

6 best practices for delivering progress reports to your major gift and legacy supporters


Here are my 5 best practices for delivering fundraising progress reports: 1. Here’s how two charities do it: Click on this email below to see the web page: The post 6 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart |.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

If other people in my social networks (for example, family members, peers or colleagues) talk about and practice eating five servings of fruits and vegetables a day and say “You can do it, we’ll help,” then I may be more inclined to believe I can do it too.

Guest Post: 4 methods to practice your nonprofit presentation

Wild Woman Fundraising

The first method to practice your nonprofit presentation is to stand in front of a mirror and speak. The next method to practice your presentation is to listen for um, ahs, and those catch phrases you toss in when the going gets tough – such as okay or like or you know.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

If other people in my social networks (for example, family members, peers or colleagues) talk about and practice eating five servings of fruits and vegetables a day and say “You can do it, we’ll help,” then I may be more inclined to believe I can do it too.

Practical Ideas for Fundraising Efficiency

A Small Change

As I mentioned in the last post I am considering bringing a guest expert on as a regular basis please email me any feedback or thoughts on today’s author. Enjoy the second part of Tim’s article. In my previous post, I encouraged non profit managers and fund raisers to establish a goal of increasing efficiency. Three simple suggestions to accomplish this are as follows: Develop a passion for efficiency (or hire someone who has it). Efficiency doesn’t just happen.

Best Practices for Mobile-Friendly Email Design


Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors.

Theory and Practice

Sea Change Strategies

Putting your fingers on the frets and feeling the strings pressing into your hands is practice. You can learn the chord, but until you merge that learning with practice you’ve really accomplished nothing. But until we practice it – write the appeal, make the pitch, feel what works and experience what doesn’t — we’re just theorists. Learning the notes required to play a chord is theory.

7 Year-End Fundraising Practices That Work All Year

Fundraising Coach

But many of these practices are too beneficial to reserve for the end of the year alone. With a little tweaking, you can adapt these practices to your year-round fundraising. And while cultivation is important for all donors, this practice also includes reaching out to lapsed donors.

Acquisition: Why ‘Best Practices’ Suck

The Agitator

The problem with most ‘best practices’ is that they lead to stealing. P.S. For a fuller explanation of the dangers of copycat strategies and the only metrics that matter – plus an even more passionate tirade about the dangers of following so-called ‘best practices’, take the time to read the research-based findings of Kevin Schulman, our colleague over at DonorVoice here.

Capital One® Card Lab Connect: Best Practices

Fundraising 123

" What follows is a checklist of best practices to consider integrating into your organization's own affinity card program. This article is sponsored by Network for Good's corporate partner, Capital One® Card Lab Connect.

Direct Mail Best Practices for Nonprofit Organizations

Exactask Marketing

Despite the increasing shift towards digital fundraising, using direct mail as part of your overall marketing strategy still provides significant benefits for any nonprofit clients your agency may be working with. Many shy away from direct mailers because of the slow lead time, high initial costs required or because past campaigns haven’t shown much success. When done right, though, direct mailers can be a nonprofit’s most valuable asset. direct mail Marketing

Getting Started with Location-Based Services Requires Foresight, Practicality

Getting Attention

We’re excited to welcome our newest guest blogger, Joe Waters. Joe blogs on cause marketing and how social media, location-based services and mobile technology are revolutionizing the field at Selfishgiving.com. He’s also the co-author of Cause Marketing for Dummies (July 2011).

Good fundraising practices I learned from my cat

Get Fully Funded

Missy is one of four cats that live here with us. We adopted her from a local shelter about 10 years ago and she’s a sweetie. She’s the oldest and the smallest of the pack and to help her keep weight on, we feed her canned cat food every afternoon about 4 pm.

Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Best Practices. Actually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper. Write great subject lines. Don’t forget the preview pane! Avoid SPAM language. They offer words to avoid. Make it look good. Treat your recipients like real people. Focus on meaningful content.

Transparency & Cause Marketing: 5 Best Practices

Selfish Giving

Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” Cause Practices cause marketing new york attorney general guidelines transparencyOh, really. What portion of portion of proceeds?

Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. The post Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One appeared first on J Campbell Social Marketing.

Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t.

Free tool of the week: Fenton’s Best Practice Guides


You might want to take a look at these free, downloadable guides to communications best practices put out by Fenton Communications, a firm that works with nonprofits.

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

Health care professionals (HCPs, that includes dentists, nurses, pharmacists, physicians and physician assistants among others) receive too little support in changing their practices, processes and policies to improve the health of their patients.

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

A professor at UCLA’s Anderson School of Management and a researcher at the University of Paris-Dauphine have found that companies which follow international environmental standards have employee productivity that is 16 percent higher than companies which don’t.

"Best practices" -- not always the best practice

Donor Power Blog

A lot of fundraisers focus on "best practices." Because being obsessed with best practices can be the road to mediocrity. Best practices" is supposed to be about not making stupid mistakes. Too often, though, "best practices" ends up meaning risk aversion and creativity avoidance. It's not a best practice. So be aware of the best practices. What is everybody doing that's not stupid? I'm not sure that's the right way to do.

Let's Bring Open Standards to the Practice Cause Marketing

Cause Related Marketing

If cause marketing is to really grow, I'm increasingly coming to the opinion that cause marketing needs the equivalent of an ‘open standard.’ When speaking of software especially, the term ‘open standards’ means an agreed-upon convention that is free and unconstrained in how it can be used.

Integrating Cell Phones Into Public Health Practice

Social Marketing and Social Change

Integrating cell phones and mobile technologies into public health practice: A social marketing perspective. Health Promotion Practice; 2009:490-494. More health professionals are exploring the use of mobile technologies, especially mobile phones, in their research and programs.

My Annual Defense of the Practice of Cause Marketing

Cause Related Marketing

Bradley objects to capitalism; certainly as it’s practiced today, but also in general. Are the hearts of every German gladdened by the way that capitalism is practiced? Is cause marketing just a gimmick to induce people to buy or does it really benefit the needy? That’s the tenor of a question posed recently by Bruce Bradley , fellow blogger, author of the forthcoming book ‘Fat Profits,’ and food industry consultant.

Webinars on Marketing with No Budget, Best Practices and More in March

Kivi's Nonprofit Communications Blog

Best Practices in Nonprofit Marketing. I’ve opened registration for some brand-new webinars in March, with two more still to come.

How to Communicate in the Shadow of the Japanese Disaster – Practical Tips for Nonprofits

Getting Attention

Read the full article for more practical guidance on how to move your marketing forward, despite the troubled times. What is the place of nonprofit communications in the wake of disaster, particularly when this most recent crisis of epic proportions—the March 2011 earthquake and tsunami disasters in Japan—is rightly dominating our minds and conversations, as well as the media? For a nonprofit, the answer lies in the way (if any) your organization is involved in the relief effort.

Stop talking about storytelling and practice the craft already

Sea Change Strategies

It takes practice, failure and repetition. The fantastic Steve MacLaughlin dished on the fundamentals of practicing storytelling with Mark and me on his podcast npVOICES. Then, learn more about the inaugural edition of Characters Magazine, a showcase of non profit storytellers who are practicing the craft. Storytelling is hard. The good news is that it’s a teachable craft.

Tips to help you start practicing storytelling today

Sea Change Strategies

” That’s exactly why I think there’s more talk about storytelling in non profit circles than practice. And it takes practice. Sea Change is committed to celebrating the craft and practice of storytelling — particularly in the non profit space. As part of this vision, we facilitate workshops to help non profit leaders and volunteers learn and practice the ins and outs of storytelling so they can express their passion and engage their audiences.

Practical Advice for Developing Taglines

Fundraising Breakthroughs

A colleague just requested feedback on a draft tagline. See what the Duct Tape Marketing guy says about the difference between platitudes and taglines. I really like his "well, I should hope so" test. Here's an excellent place to understand the purpose of a tagline , so that you and your nonprofit organization can come up with one that really works.

Do Companies Have to Be Sinless Before They Can Practice Cause Marketing?

Cause Related Marketing

A post on the website Just Means from Akhila Vijayaraghavan is critical of cause marketing and it made me wonder, should the impious ever be permitted to pray? Should teachers wait until their students know the alphabet before allowing them to speak? Should I, as a father, wait until I’m emotionally available to my kids before I listen to what they're telling me? Is Nobel Laureate Al Gore the only person who can legitimately donate to Greenpeace or the Sierra Club?

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. Corporate Online Marketing Best Practices Applied to Nonprofit Challenges. Corporate best practices around online marketing should be applied to nonprofit challenges. Tagged: nonprofit online best practices.,