Do Best Practices Guarantee Success?

Kivi's Nonprofit Communications Blog

Mind you, there are some things I am willing to guarantee, but I cannot guarantee that your specific implementation of the best practices I share will produce any specific result you are seeking. I will guarantee that I will train your staff in the best practices in nonprofit communications, marketing, and fundraising. Best practices point you in the right direction. The post Do Best Practices Guarantee Success?

Nonprofit Email Newsletter Best Practices and Tips

Kivi's Nonprofit Communications Blog

The post Nonprofit Email Newsletter Best Practices and Tips appeared first on Kivi's Nonprofit Communications Blog. Got nonprofit email newsletter questions? We’ve got answers! Do I have to do a nonprofit email newsletter? Probably. Here’s how to figure out if it’s needed and how to make it worth it. Give Your Newsletter a Reason to Live Are You Pretending that People Really Want Your E-Newsletter? Do I Have to Keep Producing This Crappy Newsletter?

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Best Practices for Your Email Unsubscribe Page

Kivi's Nonprofit Communications Blog

Of all the ones I looked at today, the two that I think are closest to today’s best practices are from Human Rights Watch and the Met. Look, I know this isn’t always the easiest place to implement best practices (again, I saw some real disasters in my research today). I speak from experience about how frustrating it is when your service providers make it difficult or nearly impossible to follow best practices.

Online Fundraising Best Practices

Fundraising 123

Tags: Fundraising Web Site 101 Best Practices

11 best practices for your legacy society communications

iMarketSmart

Here are my best practices for you to consider employing in your communications: Survey them ! The post 11 best practices for your legacy society communications appeared first on MarketSmart, LLC |. When it comes to legacy gifts, most fundraisers spend too much time focused on uncovering hidden gifts or closing more of them. Sure, it’s important to find out who planned a secret gift and to inspire donors to make them.

Nonprofit Donor Management: 4 Awesome Best Practices

Fundraising Coach

From this experience, we’ve put together our list of the top four donor management best practices for organizations to consider. These best practices include: . Don’t forget that your nonprofit will need access to effective donor management software in order to effectively implement these best practices. The post Nonprofit Donor Management: 4 Awesome Best Practices appeared first on FundraisingCoach.com. Proper donor management is the key to effective fundraising.

Social Fundraising Best Practices for Nonprofits

J Campbell Social Marketing

The post Social Fundraising Best Practices for Nonprofits appeared first on marketing for the modern nonprofit. What is social fundraising? What makes it so powerful? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause?

Charity Auctions: 3 Best Practices for Fundraising Success

Fundraising Coach

Whether you’re brand new to the charity auction space or are a seasoned fundraising professional, it’s always a good idea to brush up on some best practices. Here are some best practices for keeping remote bidders engaged: Host a live stream.

Best Practices in Nonprofit Storytelling – How to Structure Your Stories

J Campbell Social Marketing

The post Best Practices in Nonprofit Storytelling – How to Structure Your Stories appeared first on marketing for the modern nonprofit. I am on a mission to help nonprofits of all sizes become better communicators. This is the first of a multi-part series designed to show nonprofits the most effective ways to amplify their stories using digital storytelling techniques. . When you think of storytelling, what comes to mind?

8 Productivity Practices You Might Want to Try

Kivi's Nonprofit Communications Blog

Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors. It’s tough to implement methods that keep your nonprofit marketing organized and on track when you can’t effectively manage your own time, attention and energy.

[TOMORROW] Your Very Practical Beginner’s Guide to Online Fundraising

Kivi's Nonprofit Communications Blog

Join us tomorrow for a BRAND NEW webinar: The Very Practical Beginner’s Guide to Online Fundraising. In this live, interactive training, Kerri will give you practical, fundamental, immediate steps to begin and advance your online fundraising efforts. Are you tapping into the potential of online fundraising? Online revenue grew 19% in 2015 according to the M+R Benchmarks Report. If you are ignoring online revenue you could be missing out on a major fundraising tactic.

Nonprofit Videos: Best Practices and Benchmarks

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Nonprofit Communications Video

Practice Makes Progress—Into Focus Nonprofit Video Guide

Getting Attention

5) The most reliable approach is to make video a regular practice , finding a way to integrate short, simple video into the work you’re already doing. Practice makes progress. Start your practice now, by reading Into Focus. See3 and friends have just released Into Focus , the first-ever benchmark guide to video in the nonprofit sector. It’s a good read based on solid research, with these key takeaways: Video is important and getting more so.

What’s So Great About Best Practices?

Non Profit Marketing 360

Adopting “Best Practices” sounds like one of those common-sense ideas nobody can argue with, right? Roger Craver, old pro fundraiser and curmudgeon-in-residence at The Agitator, argues that best practices are a license to steal and an enemy of innovation. The post What’s So Great About Best Practices? Wrong.

#FUNDRAISING: What’s So Great About Best Practices?

Non Profit Marketing 360

Adopting “Best Practices” sounds like one of those common-sense ideas nobody can argue with, right? Roger Craver, old pro fundraiser and curmudgeon-in-residence at The Agitator , argues that best practices are a license to steal and an enemy of innovation. Who Decides What Is A “Best Practice”? Here’s Where ‘Best Practices’ In Corporate Culture Go Wrong. The post #FUNDRAISING: What’s So Great About Best Practices?

Soliciting Item Donations for Auctions: 5 Best Practices

Fundraising Report Card

That’s why it’s important to engage … Continue reading "Soliciting Item Donations for Auctions: 5 Best Practices". The post Soliciting Item Donations for Auctions: 5 Best Practices appeared first on Fundraising Report Card This is a guest post from our friends OneCause. Running a charity auction involves tracking many moving parts. But, one of the most important elements of your event is the items you procure.

6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. Here’s how two charities do it: Click on this email below to see the web page: The post 6 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart |. Tony Robbins , author of Money: Master the Game, discussed ‘ How Progress Equals Happiness ‘ earlier this year on Oprah’s digital web-show – #OWNSHOW. So true!

Transparency & Cause Marketing: 5 Best Practices

Selfish Giving

Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” Cause Practices cause marketing new york attorney general guidelines transparencyOh, really. What portion of portion of proceeds? What scientific and educational endeavors? I saw this sign in the gift shop at the American Museum of Natural History in New York City last weekend.

5 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. The post 5 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart | . Tony Robbins , the author of Money: Master the Game, discussed ‘ How Progress Equals Happiness ‘ earlier this year on Oprah’s digital web-show – #OWNSHOW. So true! Your supporters want to see what you’ve done with their money.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! Alumni giving is an important part of a university’s financial program, but it requires a significant amount of time and effort to cultivate alumni into lifelong supporters of their alma mater.

5 Tech Best Practices Universities Should Use To Keep Alumni Connected

EveryAction

In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! Alumni giving is an important part of a university’s financial program, but it requires a significant amount of time and effort to cultivate alumni into lifelong supporters of their alma mater.

Theory and Practice

Sea Change Strategies

Putting your fingers on the frets and feeling the strings pressing into your hands is practice. You can learn the chord, but until you merge that learning with practice you’ve really accomplished nothing. But until we practice it – write the appeal, make the pitch, feel what works and experience what doesn’t — we’re just theorists. Learning the notes required to play a chord is theory.

Practical Ideas for Fundraising Efficiency

A Small Change

As I mentioned in the last post I am considering bringing a guest expert on as a regular basis please email me any feedback or thoughts on today’s author. Enjoy the second part of Tim’s article. In my previous post, I encouraged non profit managers and fund raisers to establish a goal of increasing efficiency. Three simple suggestions to accomplish this are as follows: Develop a passion for efficiency (or hire someone who has it). Efficiency doesn’t just happen.

Getting Started with Location-Based Services Requires Foresight, Practicality

Getting Attention

We’re excited to welcome our newest guest blogger, Joe Waters. Joe blogs on cause marketing and how social media, location-based services and mobile technology are revolutionizing the field at Selfishgiving.com. He’s also the co-author of Cause Marketing for Dummies (July 2011). One of the most frequent questions I get from nonprofits is on how they can use location-based services (LBS) like Foursquare for marketing and fundraising.

7 Year-End Fundraising Practices That Work All Year

Fundraising Coach

But many of these practices are too beneficial to reserve for the end of the year alone. With a little tweaking, you can adapt these practices to your year-round fundraising. To help you build up the best strategy for your nonprofit, check out these top 7 practices for year-round fundraising: Tell stories. These practices are derived from year-end fundraising, but applying them to your nonprofit all year can help you draw in donations and further your cause.

Capital One® Card Lab Connect: Best Practices

Fundraising 123

" What follows is a checklist of best practices to consider integrating into your organization's own affinity card program. This article is sponsored by Network for Good's corporate partner, Capital One® Card Lab Connect.

Direct Mail Best Practices for Nonprofit Organizations

Exactask Marketing

Despite the increasing shift towards digital fundraising, using direct mail as part of your overall marketing strategy still provides significant benefits for any nonprofit clients your agency may be working with. Many shy away from direct mailers because of the slow lead time, high initial costs required or because past campaigns haven’t shown much success. When done right, though, direct mailers can be a nonprofit’s most valuable asset. direct mail Marketing

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

If other people in my social networks (for example, family members, peers or colleagues) talk about and practice eating five servings of fruits and vegetables a day and say “You can do it, we’ll help,” then I may be more inclined to believe I can do it too. Do I have the skills to try and practice the new behavior? Systematic review of heath branding: Growth of a promising practice.

Pinterest Best Practices

Fundraising 123

If your nonprofit is looking to spice up its Pinterest page, here are some tips: 1. Try infographics. . The National Wildlife Federation posted a great infographic on Pinterest for Valentine’s Day with interesting facts related to animals’ hearts. Consider building an infographic that relates to your mission. Infographics are visual ways to showcase data and facts so make sure you can back yours up with sources and real numbers.

Acquisition: Why ‘Best Practices’ Suck

The Agitator

The problem with most ‘best practices’ is that they lead to stealing. P.S. For a fuller explanation of the dangers of copycat strategies and the only metrics that matter – plus an even more passionate tirade about the dangers of following so-called ‘best practices’, take the time to read the research-based findings of Kevin Schulman, our colleague over at DonorVoice here.

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

Health care professionals (HCPs, that includes dentists, nurses, pharmacists, physicians and physician assistants among others) receive too little support in changing their practices, processes and policies to improve the health of their patients. Better dissemination of ‘best practices’ is often called on to address these sources of ineffectiveness, inefficiency and waste in health care. In reality, adoption and sustained use of best practices is what is needed.

Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Best Practices. Actually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper. Write great subject lines. Don’t forget the preview pane! Avoid SPAM language. They offer words to avoid. Make it look good. Treat your recipients like real people. Focus on meaningful content.

Good fundraising practices I learned from my cat

Get Fully Funded

Missy is one of four cats that live here with us. We adopted her from a local shelter about 10 years ago and she’s a sweetie. She’s the oldest and the smallest of the pack and to help her keep weight on, we feed her canned cat food every afternoon about 4 pm. She LOVES her “tuna” as we call it and eats every last bite. Lately, I’ve been watching her and thinking that Missy might have something to teach us about fundraising. She knows what her goal is.

Practicing What I Preach

Mission Paradox Blog

 So in the spirit of practicing what I preach, here is how I'm translating some of the things I talk about on this blog into action. One of the useful parts of my life is that marketing is a thing I have to talk about AND do.  I have to do it because I'm the Director of Marketing here. In the spirit of marketing being the new journalism , we have hired (and are paying) five writers.  One to cover each show.  They have each been given a wide berth to work in.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

If other people in my social networks (for example, family members, peers or colleagues) talk about and practice eating five servings of fruits and vegetables a day and say “You can do it, we’ll help,” then I may be more inclined to believe I can do it too. Do I have the skills to try and practice the new behavior? Systematic review of heath branding: Growth of a promising practice.

Best Practices for Mobile-Friendly Email Design

DonorDigital

Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors. When designing for mobile optimization, it is important for the design to be easily resized for various widths from desktop width (about 640 pixels across) to mobile width (about 320 pixels across). Thus, designs need to be as fluid and flexible as possible.

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

A professor at UCLA’s Anderson School of Management and a researcher at the University of Paris-Dauphine have found that companies which follow international environmental standards have employee productivity that is 16 percent higher than companies which don’t. The study, called, 'Environmental Standards and Labor Productivity' tested three hypotheses: Hypothesis 1: The adoption of environmental standards is associated with greater labor productivity.

4 Practical Resources for Year-End Preparation

The Agitator

Here are some practical and technical resources to help you make the most of the next critical 75 days by taking steps right now. Don’t fool yourself in the belief that “since I work on a July to June fiscal year I have lots of time to meet my goals.” That may be your fiscal year, but donors go by the calendar. And we’re fast running up to that time when nearly 30% of all nonprofits raise between 25 and 50% of their annual funds through year-end campaigns.

Integrating Cell Phones Into Public Health Practice

Social Marketing and Social Change

Integrating cell phones and mobile technologies into public health practice: A social marketing perspective. Health Promotion Practice; 2009:490-494. More health professionals are exploring the use of mobile technologies, especially mobile phones, in their research and programs. However, many of them never get pass the 'gee whiz, new technology' phase and consider how to use mobile for innovative and scalable behavior change.

My Annual Defense of the Practice of Cause Marketing

Cause Related Marketing

Bradley objects to capitalism; certainly as it’s practiced today, but also in general. Are the hearts of every German gladdened by the way that capitalism is practiced? Is cause marketing just a gimmick to induce people to buy or does it really benefit the needy? That’s the tenor of a question posed recently by Bruce Bradley , fellow blogger, author of the forthcoming book ‘Fat Profits,’ and food industry consultant.

Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. The post Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One appeared first on J Campbell Social Marketing. On November 5, I will be presenting a FREE webinar with Nonprofit Webinars (a service of 4Good). I hope you can join me!

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

If other people in my social networks (for example, family members, peers or colleagues) talk about and practice eating five servings of fruits and vegetables a day and say “You can do it, we’ll help,” then I may be more inclined to believe I can do it too. Do I have the skills to try and practice the new behavior? Systematic review of heath branding: Growth of a promising practice.

Free tool of the week: Fenton’s Best Practice Guides

ImpactMax

You might want to take a look at these free, downloadable guides to communications best practices put out by Fenton Communications, a firm that works with nonprofits. I’ve just listed some of the guides. For others, go to the Fenton Web site. Watta? What are they talking about) guide is designed to give you a well-grounded overview of Web 2.0, social media, and how to succeed in this new communications paradigm.