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7 Year-End Fundraising Practices That Work All Year

Fundraising Coach

But many of these practices are too beneficial to reserve for the end of the year alone. With a little tweaking, you can adapt these practices to your year-round fundraising. And while cultivation is important for all donors, this practice also includes reaching out to lapsed donors.

[TOMORROW] Your Very Practical Beginner’s Guide to Online Fundraising

Kivi's Nonprofit Communications Blog

Join us tomorrow for a BRAND NEW webinar: The Very Practical Beginner’s Guide to Online Fundraising. In this live, interactive training, Kerri will give you practical, fundamental, immediate steps to begin and advance your online fundraising efforts.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

If other people in my social networks (for example, family members, peers or colleagues) talk about and practice eating five servings of fruits and vegetables a day and say “You can do it, we’ll help,” then I may be more inclined to believe I can do it too.

6 best practices for delivering progress reports to your major gift and legacy supporters


Here are my 5 best practices for delivering fundraising progress reports: 1. Here’s how two charities do it: Click on this email below to see the web page: The post 6 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart |.

Practice Makes Progress—Into Focus Nonprofit Video Guide

Getting Attention

5) The most reliable approach is to make video a regular practice , finding a way to integrate short, simple video into the work you’re already doing. Practice makes progress. Start your practice now, by reading Into Focus.

Getting Started with Location-Based Services Requires Foresight, Practicality

Getting Attention

We’re excited to welcome our newest guest blogger, Joe Waters. Joe blogs on cause marketing and how social media, location-based services and mobile technology are revolutionizing the field at He’s also the co-author of Cause Marketing for Dummies (July 2011).

Pinterest Best Practices

Fundraising 123

If your nonprofit is looking to spice up its Pinterest page, here are some tips: 1. Try infographics. . The National Wildlife Federation posted a great infographic on Pinterest for Valentine’s Day with interesting facts related to animals’ hearts.

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

Health care professionals (HCPs, that includes dentists, nurses, pharmacists, physicians and physician assistants among others) receive too little support in changing their practices, processes and policies to improve the health of their patients.

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Transparency & Cause Marketing: 5 Best Practices

Selfish Giving

Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” Cause Practices cause marketing new york attorney general guidelines transparencyOh, really. What portion of portion of proceeds?

Integrating Cell Phones Into Public Health Practice

Social Marketing and Social Change

Integrating cell phones and mobile technologies into public health practice: A social marketing perspective. Health Promotion Practice; 2009:490-494. More health professionals are exploring the use of mobile technologies, especially mobile phones, in their research and programs.

Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Best Practices. Actually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper. Write great subject lines. Don’t forget the preview pane! Avoid SPAM language. They offer words to avoid. Make it look good. Treat your recipients like real people. Focus on meaningful content.

Acquisition: Why ‘Best Practices’ Suck

The Agitator

The problem with most ‘best practices’ is that they lead to stealing. P.S. For a fuller explanation of the dangers of copycat strategies and the only metrics that matter – plus an even more passionate tirade about the dangers of following so-called ‘best practices’, take the time to read the research-based findings of Kevin Schulman, our colleague over at DonorVoice here.

Good fundraising practices I learned from my cat

Get Fully Funded

Missy is one of four cats that live here with us. We adopted her from a local shelter about 10 years ago and she’s a sweetie. She’s the oldest and the smallest of the pack and to help her keep weight on, we feed her canned cat food every afternoon about 4 pm.

Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. The post Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One appeared first on J Campbell Social Marketing.

Brick wall redux: Practical tips for leading change

Nonprofit Marketing Blog

Today, I finished reading John Kotter’s book, A Sense of Urgency *. It’s full of good advice on how to spark a burning desire for your agenda. If you are frustrated, you should buy this book and read it right away. What I learned was complacency and “false urgency” are the biggest barriers to getting things done. Complacency is comfort with the status quo, generated by past success or perceived success. False urgency by contrast comes from failure.

My Annual Defense of the Practice of Cause Marketing

Cause Related Marketing

Bradley objects to capitalism; certainly as it’s practiced today, but also in general. Are the hearts of every German gladdened by the way that capitalism is practiced? Is cause marketing just a gimmick to induce people to buy or does it really benefit the needy? That’s the tenor of a question posed recently by Bruce Bradley , fellow blogger, author of the forthcoming book ‘Fat Profits,’ and food industry consultant.

Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t.

How to Communicate in the Shadow of the Japanese Disaster – Practical Tips for Nonprofits

Getting Attention

Read the full article for more practical guidance on how to move your marketing forward, despite the troubled times. What is the place of nonprofit communications in the wake of disaster, particularly when this most recent crisis of epic proportions—the March 2011 earthquake and tsunami disasters in Japan—is rightly dominating our minds and conversations, as well as the media? For a nonprofit, the answer lies in the way (if any) your organization is involved in the relief effort.

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

A professor at UCLA’s Anderson School of Management and a researcher at the University of Paris-Dauphine have found that companies which follow international environmental standards have employee productivity that is 16 percent higher than companies which don’t.

Let's Bring Open Standards to the Practice Cause Marketing

Cause Related Marketing

If cause marketing is to really grow, I'm increasingly coming to the opinion that cause marketing needs the equivalent of an ‘open standard.’ When speaking of software especially, the term ‘open standards’ means an agreed-upon convention that is free and unconstrained in how it can be used.

5 best practices for delivering progress reports to your major gift and legacy supporters


Here are my 5 best practices for delivering fundraising progress reports: 1. The post 5 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart | .

Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship


Fundraising Planned Giving best practices for fundraising best practices for planned giving charity blog nonprofit marketing Nonprofit Marketing Blog philanthropy blog planned giving indicators Planned Giving MarketingI have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” ” I ask, “How many gifts did you/your organization receive last year that ‘came over the transom’?

Serious major gift marketing is not for populists. Planned gift marketing is.


Fundraising Major Giving Planned Giving best practices for fundraising best practices for planned giving major gift cultivation major gift fundraising major gift marketing nonprofit marketing philosophyI like populism because it gives regular people control over their government. .

Stop complaining because your success is up to you


All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.

5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)


Fundraising Major Giving Planned Giving bequests best practices for fundraising best practices for planned giving big bequests charity blog donor cultivation fundraising tips Major gifts ngo tips nonprofit marketing budgets npo marketing budget philanthropy blog

Getting It Right (and Wrong) in Social Media: Current Business Practices

Social Marketing and Social Change

How are your adventures in social media for behavioral and social change working for you? Looking for some inspiration of what to do better or differently next year? Cathy Hallingan writes in AdAgeDigital about Four Marketers Getting It Right (And Wrong) On Facebook.

Here’s one great legacy giving promotion


Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving charity blog donor communications best practices legacy gift marketing legacy giving promotion examples legacy society blog major donor communication strategy marketing planned gifts

5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)


Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing PhilanthropyHere are 5 great lessons fundraisers can learn from Subway : 1.

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5 things great nonprofits do (according to Veritus Group)


Fundraising strategy best nonprofits to work for best practices for fundraising charity blog cultivation for major gifts donor cultivation fundraising tips great nonprofits most effective nonprofits nonprofit marketing philanthropy blog

Do Companies Have to Be Sinless Before They Can Practice Cause Marketing?

Cause Related Marketing

A post on the website Just Means from Akhila Vijayaraghavan is critical of cause marketing and it made me wonder, should the impious ever be permitted to pray? Should teachers wait until their students know the alphabet before allowing them to speak? Should I, as a father, wait until I’m emotionally available to my kids before I listen to what they're telling me? Is Nobel Laureate Al Gore the only person who can legitimately donate to Greenpeace or the Sierra Club?

Your 1 & Only Path to Content that Converts

Getting Attention

Make writing a daily practice. As Copyblogger Brian Clark so eloquently demonstrates above, practice is the single route to mastery. Copywriting daily practice fundraising Nonprofit Communications nonprofit marketing

8 Tips for a Mobile-Friendly Nonprofit Website

Fundraising 123

Try these best practices to help optimize your nonprofit website for mobile use and make your pages smartphone friendly: 1. Web Site 101 Best Practices Quick TipsNonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices.

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RIDDLE: How do you measure the success (or failure) of your planned giving program?


Fundraising Planned Giving best practices for fundraising charity blog fundraising tips nonprofit marketing tips philanthropy blog Planned Giving Marketing sales tips Strategy

8 Great Ways to End Emails or Letters


Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. First name], I’m really counting on you!

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7 major principles for major gift fundraising (including planned gifts)


Reccomendations. >> Best practices in major gift fundraising. >> Cultivation of Major Gifts. >> How Many Prospects Do You Need? >> Top 10 Tips to Catapult Your Major Gift Fundraising.

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6 big recommendations from Abila’s donor loyalty study about content.


Fundraising Major Giving Planned Giving strategy best practices for planned giving charitable giving tips donor retention donor study fundraising tips legacy gift marketing major gift fundraising strategy“Content is money!” ” That’s what Abila says.

Online Fundraising Best Practices

Fundraising 123

Tags: Fundraising Web Site 101 Best Practices

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under


Fundraising Major Giving Planned Giving strategy Charitable Giving Cultivation charity blog development stewardship plan donor cultivation plan donor cultivation strategy donor stewardship best practices donor stewardship ideas fundraising ideas nonprofit marketing strategies

How to use verbatims and digital body language to raise more money


Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing).

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#FUNDRAISING: What’s So Great About Best Practices?

Non Profit Marketing 360

Adopting “Best Practices” sounds like one of those common-sense ideas nobody can argue with, right? Roger Craver, old pro fundraiser and curmudgeon-in-residence at The Agitator , argues that best practices are a license to steal and an enemy of innovation.