8 Productivity Practices You Might Want to Try

Kivi's Nonprofit Communications Blog

Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors.

5 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. The post 5 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart | .

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6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. Here’s how two charities do it: Click on this email below to see the web page: The post 6 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart |.

[TOMORROW] Your Very Practical Beginner’s Guide to Online Fundraising

Kivi's Nonprofit Communications Blog

Join us tomorrow for a BRAND NEW webinar: The Very Practical Beginner’s Guide to Online Fundraising. In this live, interactive training, Kerri will give you practical, fundamental, immediate steps to begin and advance your online fundraising efforts.

Practice Makes Progress—Into Focus Nonprofit Video Guide

Getting Attention

5) The most reliable approach is to make video a regular practice , finding a way to integrate short, simple video into the work you’re already doing. Practice makes progress. Start your practice now, by reading Into Focus.

Transparency & Cause Marketing: 5 Best Practices

Selfish Giving

Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” Cause Practices cause marketing new york attorney general guidelines transparencyOh, really. What portion of portion of proceeds?

Best Practices for Mobile-Friendly Email Design

DonorDigital

Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors.

Getting Started with Location-Based Services Requires Foresight, Practicality

Getting Attention

We’re excited to welcome our newest guest blogger, Joe Waters. Joe blogs on cause marketing and how social media, location-based services and mobile technology are revolutionizing the field at Selfishgiving.com. He’s also the co-author of Cause Marketing for Dummies (July 2011).

Guest Post: 4 methods to practice your nonprofit presentation

Wild Woman Fundraising

The first method to practice your nonprofit presentation is to stand in front of a mirror and speak. The next method to practice your presentation is to listen for um, ahs, and those catch phrases you toss in when the going gets tough – such as okay or like or you know.

Pinterest Best Practices

Fundraising 123

If your nonprofit is looking to spice up its Pinterest page, here are some tips: 1. Try infographics. . The National Wildlife Federation posted a great infographic on Pinterest for Valentine’s Day with interesting facts related to animals’ hearts.

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

Health care professionals (HCPs, that includes dentists, nurses, pharmacists, physicians and physician assistants among others) receive too little support in changing their practices, processes and policies to improve the health of their patients.

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Integrating Cell Phones Into Public Health Practice

Social Marketing and Social Change

Integrating cell phones and mobile technologies into public health practice: A social marketing perspective. Health Promotion Practice; 2009:490-494. More health professionals are exploring the use of mobile technologies, especially mobile phones, in their research and programs.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

If other people in my social networks (for example, family members, peers or colleagues) talk about and practice eating five servings of fruits and vegetables a day and say “You can do it, we’ll help,” then I may be more inclined to believe I can do it too.

Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Best Practices. Actually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper. Write great subject lines. Don’t forget the preview pane! Avoid SPAM language. They offer words to avoid. Make it look good. Treat your recipients like real people. Focus on meaningful content.

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

In other words, we practice what we preach. No one likes getting cold calls and you probably don’t like making them.

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Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One

J Campbell Social Marketing

The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. The post Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One appeared first on J Campbell Social Marketing.

Good fundraising practices I learned from my cat

Get Fully Funded

Missy is one of four cats that live here with us. We adopted her from a local shelter about 10 years ago and she’s a sweetie. She’s the oldest and the smallest of the pack and to help her keep weight on, we feed her canned cat food every afternoon about 4 pm.

Acquisition: Why ‘Best Practices’ Suck

The Agitator

The problem with most ‘best practices’ is that they lead to stealing. P.S. For a fuller explanation of the dangers of copycat strategies and the only metrics that matter – plus an even more passionate tirade about the dangers of following so-called ‘best practices’, take the time to read the research-based findings of Kevin Schulman, our colleague over at DonorVoice here.

Donor retention and donor qualification go together like peas in a pod

iMarketSmart

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3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

iMarketSmart

Most fundraiser’s LinkedIn profiles are screwed up! They look like resumes, not invitations. After all, are you trying to raise money or are you looking for another job?

Most fundraisers use email the wrong way

iMarketSmart

Digital Marketing Fundraising Major Giving Planned Giving strategy best email fundraising appeal best practices for fundraising best practices for planned giving charitable giving cultivation for major gifts cultivation for planned giving donor cultivation donor retention email fundraiser engagement fundraising fundraising email best practices fundraising email ideas nonprofit marketing Philanthropy StrategyEvery marketing channel needs to be optimized and employed properly.

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There Are Only Three Ways to Raise More Money

iMarketSmart

Or, consider some of the best practices Greg preaches here on the MarketSmart blog. Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources.

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Poor Research & Undocumented Best Practices — Barriers To Growth, Part 6

The Agitator

You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t.

How to Communicate in the Shadow of the Japanese Disaster – Practical Tips for Nonprofits

Getting Attention

Read the full article for more practical guidance on how to move your marketing forward, despite the troubled times. What is the place of nonprofit communications in the wake of disaster, particularly when this most recent crisis of epic proportions—the March 2011 earthquake and tsunami disasters in Japan—is rightly dominating our minds and conversations, as well as the media? For a nonprofit, the answer lies in the way (if any) your organization is involved in the relief effort.

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When it comes to “moves management,” are you concerned too?

iMarketSmart

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Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

iMarketSmart

Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind.

Brick wall redux: Practical tips for leading change

Nonprofit Marketing Blog

Today, I finished reading John Kotter’s book, A Sense of Urgency *. It’s full of good advice on how to spark a burning desire for your agenda. If you are frustrated, you should buy this book and read it right away. What I learned was complacency and “false urgency” are the biggest barriers to getting things done. Complacency is comfort with the status quo, generated by past success or perceived success. False urgency by contrast comes from failure.

My Annual Defense of the Practice of Cause Marketing

Cause Related Marketing

Bradley objects to capitalism; certainly as it’s practiced today, but also in general. Are the hearts of every German gladdened by the way that capitalism is practiced? Is cause marketing just a gimmick to induce people to buy or does it really benefit the needy? That’s the tenor of a question posed recently by Bruce Bradley , fellow blogger, author of the forthcoming book ‘Fat Profits,’ and food industry consultant.

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

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4 Practical Resources for Year-End Preparation

The Agitator

Here are some practical and technical resources to help you make the most of the next critical 75 days by taking steps right now. Don’t fool yourself in the belief that “since I work on a July to June fiscal year I have lots of time to meet my goals.” That may be your fiscal year, but donors go by the calendar. And we’re fast running up to that time when nearly 30% of all nonprofits raise between 25 and 50% of their annual funds through year-end campaigns.

Donor Expectations – Episode 7

iMarketSmart

Podcast best practices for fundraising charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor expectations donor retention engagement fundraising fundraising tips Philanthropy

You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?

iMarketSmart

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Engagement Fundraising in 7 simple bullet-points

iMarketSmart

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Does Ask, Ask, and Ask Again Really Work?

iMarketSmart

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Serious major gift marketing is not for populists. Planned gift marketing is.

iMarketSmart

Fundraising Major Giving Planned Giving best practices for fundraising best practices for planned giving major gift cultivation major gift fundraising major gift marketing nonprofit marketing philosophyI like populism because it gives regular people control over their government. .

Introducing the First Ever Major Gifts Fundraising Benchmark Study

iMarketSmart

The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. The research was led by Melissa S. Brown and supported by the Association of Philanthropic Counsel. I just funded the effort.

Do you care more about your legacy society than the donors in it?

iMarketSmart

Fundraising strategy best practices for planned giving charity blog creating a legacy society donor cultivation establishing a legacy society legacy gift marketing legacy society benefits legacy society brochure legacy society names examples legacy society welcome letter naming a legacy society Philanthropy Planned Giving planned giving society namesSome nonprofits seem to care about ‘having’ a legacy society far more than they care about the donors in them. .

Do Corporate Social Responsibility Practices Raise Employee Productivity?

Cause Related Marketing

A professor at UCLA’s Anderson School of Management and a researcher at the University of Paris-Dauphine have found that companies which follow international environmental standards have employee productivity that is 16 percent higher than companies which don’t.

5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

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Stop complaining because your success is up to you

iMarketSmart

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.