Expert insights. Personalized for you.
If other people in my social networks (for example, family members, peers or colleagues) talk about and practice eating five servings of fruits and vegetables a day and say “You can do it, we’ll help,” then I may be more inclined to believe I can do it too. MORE
Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” Cause Practices cause marketing new york attorney general guidelines transparencyOh, really. What portion of portion of proceeds? MORE
Here are my 5 best practices for delivering fundraising progress reports: 1. Here’s how two charities do it: Click on this email below to see the web page: The post 6 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart |. MORE
Here are my 5 best practices for delivering fundraising progress reports: 1. The post 5 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart | . MORE
But many of these practices are too beneficial to reserve for the end of the year alone. With a little tweaking, you can adapt these practices to your year-round fundraising. And while cultivation is important for all donors, this practice also includes reaching out to lapsed donors. MORE
The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. The post Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One appeared first on J Campbell Social Marketing. MORE
Join us tomorrow for a BRAND NEW webinar: The Very Practical Beginner’s Guide to Online Fundraising. In this live, interactive training, Kerri will give you practical, fundamental, immediate steps to begin and advance your online fundraising efforts. MORE
You might want to take a look at these free, downloadable guides to communications best practices put out by Fenton Communications, a firm that works with nonprofits. MORE
As I mentioned in the last post I am considering bringing a guest expert on as a regular basis please email me any feedback or thoughts on today’s author. Enjoy the second part of Tim’s article. In my previous post, I encouraged non profit managers and fund raisers to establish a goal of increasing efficiency. Three simple suggestions to accomplish this are as follows: Develop a passion for efficiency (or hire someone who has it). Efficiency doesn’t just happen. MORE
We’re excited to welcome our newest guest blogger, Joe Waters. Joe blogs on cause marketing and how social media, location-based services and mobile technology are revolutionizing the field at Selfishgiving.com. He’s also the co-author of Cause Marketing for Dummies (July 2011). MORE
Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors. MORE
Health care professionals (HCPs, that includes dentists, nurses, pharmacists, physicians and physician assistants among others) receive too little support in changing their practices, processes and policies to improve the health of their patients. MORE
You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t. MORE
5) The most reliable approach is to make video a regular practice , finding a way to integrate short, simple video into the work you’re already doing. Practice makes progress. Start your practice now, by reading Into Focus. MORE
Of all the ones I looked at today, the two that I think are closest to today’s best practices are from Human Rights Watch and the Met. Look, I know this isn’t always the easiest place to implement best practices (again, I saw some real disasters in my research today). MORE
The post Nonprofit Email Newsletter Best Practices and Tips appeared first on Kivi's Nonprofit Communications Blog. Got nonprofit email newsletter questions? We’ve got answers! Do I have to do a nonprofit email newsletter? Probably. Here’s how to figure out if it’s needed and how to make it worth it. Give Your Newsletter a Reason to Live Are You Pretending that People Really Want Your E-Newsletter? Do I Have to Keep Producing This Crappy Newsletter? MORE
The post Best Practices in Nonprofit Storytelling – How to Structure Your Stories appeared first on marketing for the modern nonprofit. I am on a mission to help nonprofits of all sizes become better communicators. MORE
That’s why it’s important to engage … Continue reading "Soliciting Item Donations for Auctions: 5 Best Practices". The post Soliciting Item Donations for Auctions: 5 Best Practices appeared first on Fundraising Report Card This is a guest post from our friends OneCause. MORE
Health care professionals (HCPs, that includes dentists, nurses, pharmacists, physicians and physician assistants among others) receive too little support in changing their practices, processes and policies to improve the health of their patients. MORE
Mind you, there are some things I am willing to guarantee, but I cannot guarantee that your specific implementation of the best practices I share will produce any specific result you are seeking. Best practices point you in the right direction. MORE
Adopting “Best Practices” sounds like one of those common-sense ideas nobody can argue with, right? Roger Craver, old pro fundraiser and curmudgeon-in-residence at The Agitator, argues that best practices are a license to steal and an enemy of innovation. The post What’s So Great About Best Practices? Wrong. MORE
So in the spirit of practicing what I preach, here is how I'm translating some of the things I talk about on this blog into action. One of the useful parts of my life is that marketing is a thing I have to talk about AND do. MORE
Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors. MORE
In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! MORE
The problem with most ‘best practices’ is that they lead to stealing. P.S. For a fuller explanation of the dangers of copycat strategies and the only metrics that matter – plus an even more passionate tirade about the dangers of following so-called ‘best practices’, take the time to read the research-based findings of Kevin Schulman, our colleague over at DonorVoice here. MORE
Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Best Practices. Actually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper. Write great subject lines. Don’t forget the preview pane! Avoid SPAM language. They offer words to avoid. Make it look good. Treat your recipients like real people. Focus on meaningful content. MORE
If cause marketing is to really grow, I'm increasingly coming to the opinion that cause marketing needs the equivalent of an ‘open standard.’ When speaking of software especially, the term ‘open standards’ means an agreed-upon convention that is free and unconstrained in how it can be used. MORE
Despite the increasing shift towards digital fundraising, using direct mail as part of your overall marketing strategy still provides significant benefits for any nonprofit clients your agency may be working with. Many shy away from direct mailers because of the slow lead time, high initial costs required or because past campaigns haven’t shown much success. When done right, though, direct mailers can be a nonprofit’s most valuable asset. direct mail Marketing MORE
Integrating cell phones and mobile technologies into public health practice: A social marketing perspective. Health Promotion Practice; 2009:490-494. More health professionals are exploring the use of mobile technologies, especially mobile phones, in their research and programs. MORE
Bradley objects to capitalism; certainly as it’s practiced today, but also in general. Are the hearts of every German gladdened by the way that capitalism is practiced? Is cause marketing just a gimmick to induce people to buy or does it really benefit the needy? That’s the tenor of a question posed recently by Bruce Bradley , fellow blogger, author of the forthcoming book ‘Fat Profits,’ and food industry consultant. MORE
We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now. MORE
If your nonprofit is looking to spice up its Pinterest page, here are some tips: 1. Try infographics. . The National Wildlife Federation posted a great infographic on Pinterest for Valentine’s Day with interesting facts related to animals’ hearts. MORE
Tags: Fundraising Web Site 101 Best Practices MORE
If other people in my social networks (for example, family members, peers or colleagues) talk about and practice eating five servings of fruits and vegetables a day and say “You can do it, we’ll help,” then I may be more inclined to believe I can do it too. MORE
The post Social Fundraising Best Practices for Nonprofits appeared first on marketing for the modern nonprofit. What is social fundraising? What makes it so powerful? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause? MORE
If other people in my social networks (for example, family members, peers or colleagues) talk about and practice eating five servings of fruits and vegetables a day and say “You can do it, we’ll help,” then I may be more inclined to believe I can do it too. MORE
Adopting “Best Practices” sounds like one of those common-sense ideas nobody can argue with, right? Roger Craver, old pro fundraiser and curmudgeon-in-residence at The Agitator , argues that best practices are a license to steal and an enemy of innovation. MORE
In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! MORE
Here are my best practices for you to consider employing in your communications: Survey them ! The post 11 best practices for your legacy society communications appeared first on MarketSmart, LLC |. MORE
" What follows is a checklist of best practices to consider integrating into your organization's own affinity card program. This article is sponsored by Network for Good's corporate partner, Capital One® Card Lab Connect. MORE
Putting your fingers on the frets and feeling the strings pressing into your hands is practice. You can learn the chord, but until you merge that learning with practice you’ve really accomplished nothing. But until we practice it – write the appeal, make the pitch, feel what works and experience what doesn’t — we’re just theorists. Learning the notes required to play a chord is theory. MORE
Here are some practical and technical resources to help you make the most of the next critical 75 days by taking steps right now. Don’t fool yourself in the belief that “since I work on a July to June fiscal year I have lots of time to meet my goals.” That may be your fiscal year, but donors go by the calendar. And we’re fast running up to that time when nearly 30% of all nonprofits raise between 25 and 50% of their annual funds through year-end campaigns. MORE
A professor at UCLA’s Anderson School of Management and a researcher at the University of Paris-Dauphine have found that companies which follow international environmental standards have employee productivity that is 16 percent higher than companies which don’t. MORE
Missy is one of four cats that live here with us. We adopted her from a local shelter about 10 years ago and she’s a sweetie. She’s the oldest and the smallest of the pack and to help her keep weight on, we feed her canned cat food every afternoon about 4 pm. MORE
Practices Related Topics 
Kivi's Nonprofit Communications Blog
JUNE 13, 2019
Mind you, there are some things I am willing to guarantee, but I cannot guarantee that your specific implementation of the best practices I share will produce any specific result you are seeking. Best practices point you in the right direction.
Kivi's Nonprofit Communications Blog
SEPTEMBER 6, 2018
Of all the ones I looked at today, the two that I think are closest to today’s best practices are from Human Rights Watch and the Met. Look, I know this isn’t always the easiest place to implement best practices (again, I saw some real disasters in my research today).
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Kivi's Nonprofit Communications Blog
JANUARY 30, 2019
The post Nonprofit Email Newsletter Best Practices and Tips appeared first on Kivi's Nonprofit Communications Blog. Got nonprofit email newsletter questions? We’ve got answers! Do I have to do a nonprofit email newsletter? Probably. Here’s how to figure out if it’s needed and how to make it worth it. Give Your Newsletter a Reason to Live Are You Pretending that People Really Want Your E-Newsletter? Do I Have to Keep Producing This Crappy Newsletter?
J Campbell Social Marketing
AUGUST 12, 2019
The post Social Fundraising Best Practices for Nonprofits appeared first on marketing for the modern nonprofit. What is social fundraising? What makes it so powerful? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause?
iMarketSmart
JANUARY 10, 2018
Here are my best practices for you to consider employing in your communications: Survey them ! The post 11 best practices for your legacy society communications appeared first on MarketSmart, LLC |.
Kivi's Nonprofit Communications Blog
JUNE 13, 2017
Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors.
Kivi's Nonprofit Communications Blog
OCTOBER 12, 2016
Join us tomorrow for a BRAND NEW webinar: The Very Practical Beginner’s Guide to Online Fundraising. In this live, interactive training, Kerri will give you practical, fundamental, immediate steps to begin and advance your online fundraising efforts.
Fundraising 123
JULY 22, 2010
Tags: Fundraising Web Site 101 Best Practices
J Campbell Social Marketing
APRIL 3, 2018
The post Best Practices in Nonprofit Storytelling – How to Structure Your Stories appeared first on marketing for the modern nonprofit. I am on a mission to help nonprofits of all sizes become better communicators.
Fundraising Report Card
DECEMBER 18, 2019
That’s why it’s important to engage … Continue reading "Soliciting Item Donations for Auctions: 5 Best Practices". The post Soliciting Item Donations for Auctions: 5 Best Practices appeared first on Fundraising Report Card This is a guest post from our friends OneCause.
Getting Attention
JUNE 12, 2013
5) The most reliable approach is to make video a regular practice , finding a way to integrate short, simple video into the work you’re already doing. Practice makes progress. Start your practice now, by reading Into Focus.
Non Profit Marketing 360
JANUARY 8, 2013
Adopting “Best Practices” sounds like one of those common-sense ideas nobody can argue with, right? Roger Craver, old pro fundraiser and curmudgeon-in-residence at The Agitator , argues that best practices are a license to steal and an enemy of innovation.
iMarketSmart
AUGUST 24, 2015
Here are my 5 best practices for delivering fundraising progress reports: 1. Here’s how two charities do it: Click on this email below to see the web page: The post 6 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart |.
Selfish Giving
DECEMBER 12, 2012
Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” Cause Practices cause marketing new york attorney general guidelines transparencyOh, really. What portion of portion of proceeds?
iMarketSmart
DECEMBER 9, 2016
Here are my 5 best practices for delivering fundraising progress reports: 1. The post 5 best practices for delivering progress reports to your major gift and legacy supporters appeared first on MarketSmart | .
EveryAction
APRIL 30, 2018
In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus !
EveryAction
APRIL 30, 2018
In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus !
Non Profit Marketing 360
JANUARY 8, 2013
Adopting “Best Practices” sounds like one of those common-sense ideas nobody can argue with, right? Roger Craver, old pro fundraiser and curmudgeon-in-residence at The Agitator, argues that best practices are a license to steal and an enemy of innovation. The post What’s So Great About Best Practices? Wrong.
Getting Attention
MAY 18, 2011
We’re excited to welcome our newest guest blogger, Joe Waters. Joe blogs on cause marketing and how social media, location-based services and mobile technology are revolutionizing the field at Selfishgiving.com. He’s also the co-author of Cause Marketing for Dummies (July 2011).
Fundraising Coach
JANUARY 20, 2017
But many of these practices are too beneficial to reserve for the end of the year alone. With a little tweaking, you can adapt these practices to your year-round fundraising. And while cultivation is important for all donors, this practice also includes reaching out to lapsed donors.
Social Marketing and Social Change
MARCH 6, 2017
If other people in my social networks (for example, family members, peers or colleagues) talk about and practice eating five servings of fruits and vegetables a day and say “You can do it, we’ll help,” then I may be more inclined to believe I can do it too.
Fundraising 123
JULY 24, 2013
If your nonprofit is looking to spice up its Pinterest page, here are some tips: 1. Try infographics. . The National Wildlife Federation posted a great infographic on Pinterest for Valentine’s Day with interesting facts related to animals’ hearts.
Social Marketing and Social Change
NOVEMBER 26, 2014
Health care professionals (HCPs, that includes dentists, nurses, pharmacists, physicians and physician assistants among others) receive too little support in changing their practices, processes and policies to improve the health of their patients.
Get Fully Funded
JANUARY 25, 2011
Missy is one of four cats that live here with us. We adopted her from a local shelter about 10 years ago and she’s a sweetie. She’s the oldest and the smallest of the pack and to help her keep weight on, we feed her canned cat food every afternoon about 4 pm.
Mission Paradox Blog
SEPTEMBER 4, 2013
So in the spirit of practicing what I preach, here is how I'm translating some of the things I talk about on this blog into action. One of the useful parts of my life is that marketing is a thing I have to talk about AND do.
Sea Change Strategies
MARCH 25, 2013
Putting your fingers on the frets and feeling the strings pressing into your hands is practice. You can learn the chord, but until you merge that learning with practice you’ve really accomplished nothing. But until we practice it – write the appeal, make the pitch, feel what works and experience what doesn’t — we’re just theorists. Learning the notes required to play a chord is theory.
A Small Change
APRIL 22, 2009
As I mentioned in the last post I am considering bringing a guest expert on as a regular basis please email me any feedback or thoughts on today’s author. Enjoy the second part of Tim’s article. In my previous post, I encouraged non profit managers and fund raisers to establish a goal of increasing efficiency. Three simple suggestions to accomplish this are as follows: Develop a passion for efficiency (or hire someone who has it). Efficiency doesn’t just happen.
Social Marketing and Social Change
APRIL 5, 2017
If other people in my social networks (for example, family members, peers or colleagues) talk about and practice eating five servings of fruits and vegetables a day and say “You can do it, we’ll help,” then I may be more inclined to believe I can do it too.
DonorDigital
FEBRUARY 7, 2013
Below are some standards and practices we have found that work best for rendering emails on both mobile screens and desktop monitors.
Cause Related Marketing
SEPTEMBER 20, 2012
A professor at UCLA’s Anderson School of Management and a researcher at the University of Paris-Dauphine have found that companies which follow international environmental standards have employee productivity that is 16 percent higher than companies which don’t.
Exactask Marketing
JUNE 28, 2016
Despite the increasing shift towards digital fundraising, using direct mail as part of your overall marketing strategy still provides significant benefits for any nonprofit clients your agency may be working with. Many shy away from direct mailers because of the slow lead time, high initial costs required or because past campaigns haven’t shown much success. When done right, though, direct mailers can be a nonprofit’s most valuable asset. direct mail Marketing
Fundraising 123
MAY 20, 2009
" What follows is a checklist of best practices to consider integrating into your organization's own affinity card program. This article is sponsored by Network for Good's corporate partner, Capital One® Card Lab Connect.
J Campbell Social Marketing
OCTOBER 15, 2013
The topic will be Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One. The post Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One appeared first on J Campbell Social Marketing.
The Agitator
DECEMBER 13, 2012
The problem with most ‘best practices’ is that they lead to stealing. P.S. For a fuller explanation of the dangers of copycat strategies and the only metrics that matter – plus an even more passionate tirade about the dangers of following so-called ‘best practices’, take the time to read the research-based findings of Kevin Schulman, our colleague over at DonorVoice here.
The Agitator
SEPTEMBER 11, 2011
Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Best Practices. Actually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper. Write great subject lines. Don’t forget the preview pane! Avoid SPAM language. They offer words to avoid. Make it look good. Treat your recipients like real people. Focus on meaningful content.
Social Marketing and Social Change
JUNE 29, 2011
Integrating cell phones and mobile technologies into public health practice: A social marketing perspective. Health Promotion Practice; 2009:490-494. More health professionals are exploring the use of mobile technologies, especially mobile phones, in their research and programs.
Social Marketing and Social Change
APRIL 5, 2017
If other people in my social networks (for example, family members, peers or colleagues) talk about and practice eating five servings of fruits and vegetables a day and say “You can do it, we’ll help,” then I may be more inclined to believe I can do it too.
ImpactMax
JUNE 30, 2009
You might want to take a look at these free, downloadable guides to communications best practices put out by Fenton Communications, a firm that works with nonprofits.
Cause Related Marketing
SEPTEMBER 23, 2011
If cause marketing is to really grow, I'm increasingly coming to the opinion that cause marketing needs the equivalent of an ‘open standard.’ When speaking of software especially, the term ‘open standards’ means an agreed-upon convention that is free and unconstrained in how it can be used.
The Agitator
OCTOBER 15, 2017
Here are some practical and technical resources to help you make the most of the next critical 75 days by taking steps right now. Don’t fool yourself in the belief that “since I work on a July to June fiscal year I have lots of time to meet my goals.” That may be your fiscal year, but donors go by the calendar. And we’re fast running up to that time when nearly 30% of all nonprofits raise between 25 and 50% of their annual funds through year-end campaigns.
The Agitator
JUNE 18, 2014
You’d think a $300 billion industry like ours would have empirically based standards and practices readily available and accessible to all. After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. Fundraising doesn’t.
Cause Related Marketing
FEBRUARY 20, 2012
Bradley objects to capitalism; certainly as it’s practiced today, but also in general. Are the hearts of every German gladdened by the way that capitalism is practiced? Is cause marketing just a gimmick to induce people to buy or does it really benefit the needy? That’s the tenor of a question posed recently by Bruce Bradley , fellow blogger, author of the forthcoming book ‘Fat Profits,’ and food industry consultant.
Social Marketing and Social Change
NOVEMBER 26, 2014
Health care professionals (HCPs, that includes dentists, nurses, pharmacists, physicians and physician assistants among others) receive too little support in changing their practices, processes and policies to improve the health of their patients.
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